Sports

Media Buying Briefing: Buyers to weigh the flexibility of digital with the Upfront’s legacy scale

NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellers of linear, cable and streaming — with YouTube pushing itself right into the middle of proceedings. Could 2025 be the year that ad dollars shift in greater volume from the linear broadcast and cable networks to the […]

Published

4 weeks ago

May 12, 2025

Your Sports Nation

NewFronts week is done, and the video ad marketplace is about to hear from the veteran TV sellers of linear, cable and streaming — with YouTube pushing itself right into the middle of proceedings.

Could 2025 be the year that ad dollars shift in greater volume from the linear broadcast and cable networks to the more investment-flexible, cost-efficient and consumer-friendly digital video environment showcased all last week?

Several major publishers and the IAB last week presented their content wares and new ad units, while playing up brand safety as well. According to two of four media buyers Digiday spoke with, LinkedIn, of all Newfronts players, surprised the most with its presentation.

First-time NewFronts presenter LinkedIn “went more tactile and opportunistic, and data- and AI-focused vs. ‘here’s our big, splashy new content program,’” said Angela Dahir, vp of strategy & media planning at Jellyfish. “It was more tactile functionality for us that we could then take to our clients who are in that B2B space, which we have a lot of … There’s a lot of unearthed opportunity in LinkedIn.”

Another media buyer who spoke on condition of anonymity agreed that LinkedIn stood out, but even for reasons beyond B2B opportunities. “What was impressive about what they shared was just the narrative on how video on their platform is something that really impacts business decision makers,” said the buyer, who was also impressed by LinkedIn’s ability to offer data both on- and off-platform. “Business influencers, are really aiding in that, now that brands can kind of get involved with those business creators in a new way.”

But it’s the more flexible investment opportunities that could sway some marketers and their media agencies to spend among NewFronts publishers rather than the classic TV providers — certainly at a time of great economic uncertainty (tariffs, interest rates, flagging consumer sentiment stats, unpredictable government policies, etc).

“I think the benefits of cost efficiencies outweigh some of that upfront commitment and the pricing — the larger monetary commitment,” said Lindsey Freed, svp of media investment at Basis Technologies. “With more CTV streaming [and] programmatic buying, we’re seeing the rate efficiencies and the ability to target in very similar ways — it’s what the buzz is all about … The flexibility of being able to execute across that media, rather than committing a large dollar amount upfront is really where we’re going to see the shift.”

“There’s a lot of evaluation going on of media spend,” said Tucker Matheson, CEO of Markacy, who said none of his clients are actually cutting budgets — yet. “Brands in a budget pinch are … really just trying to figure out where’s my biggest bang for my buck.” To Matheson, the answer lies in applying incrementality testing to guide them to the right investment.

But there are also a number of new ad-unit opportunities being rolled out by some of the NewFronts presenters, as a means of attracting more ad dollars from brands of all size — some of which caught the eye of buyers. Some of the OEM providers like LG and Vizio showed off units including:

Home screen ads (available on smart TVs and streaming platforms);
Pause ads (which pops up when you pause content);
Screen saver ads (when the TV set or app goes idle);
Contextual overlay on content (if you’re watching a cooking show on pizza and a Pizza Hut ad pops up);
Squeeze back ads (content is made smaller, allowing the ad to run next to it);
Shoppable ads with QR codes.

“As media buyers, we’re really going to have to think about these new [habits], thinking of the consumer, what they’re doing, and tying our buys together to allow for that ease of shopping on our phone or shopping while we’re watching TV,” Basis Technologies’ Freed said.

“CTV, for sure, offers a lot more of that potential to do more complex or interactive ad formats, whether it’s shoppable or just general formats than what you can do on linear,” said Chris Rigas, vp of media at Markacy. “There’s definitely an appeal to that. It’s obviously clear that CTV is going to continue gaining market share.”

Of course, the linear companies also offer some of these innovations too, which can’t be forgotten — just like they offer the lion’s share of sports content. But again, the buyers Digiday spoke with said sports is clearly no longer the exclusive territory of the linear giants like NBC U or Disney. With Amazon, Tubi, Hulu and others now offering professional league sports content, it’s a more even playing field than ever.

“This one has live sports and that one has live sports, and everyone’s getting connected through the pipeline,” said Jellyfish’s Dahir. “The digital marketplace is becoming now the crux of opportunity, because we have so much more access and more clients that are able to play in this video space that maybe we’re not able to in the past.”

For better or worse, that diaspora of sports content raises its own set of problems for media buyers and planners. “If I’m watching [sports] on Peacock, but through my Chromecast, I get a different ad,” noted Dahir. “This creates a very fragmented landscape for live sports … I’m curious to see if there will eventually be a step backward. Because, yes, it gives us more opportunity of getting more efficient and effective buys in live sports, especially for smaller clients and that need for efficiency. But from a rating standpoint, I wonder if there will eventually be a pushback … because there’s too many touch points that you can tag it.”

And that’s where programmatic steps in with both the offer of promise and potential for confusion. Much like three years ago, when CTV content became more available through programmatic investment, it ushered in the chance for smaller advertisers to get into TV advertising. But it also made a mess of not knowing who repped what inventory. That could happen with sports content today.

Because the fact is, there’s a bottom-line shift that is taking place across the entire video landscape: the continued increase of programmatic investment vs. direct buying.

“One theme that hit for me at the NewFronts was that personalized is premium and it’s more about the curation of content and context,” said the buyer on background. “It’s making sure that your ads are appearing within the content you wanted to appear with the audience targeting that you need. Programmatic makes that more easily possible and the workflow is way easier — when done right.”

Added Basis Technologies’ Freed: “For buyers, it’s easier because we have more control — we are able to shift budgets between deal IDs easier than we can direct buys.”

Color by numbers

Amazon may be one the fastest growing powerhouses in major media, rivaling Google and Meta for supremacy — but it does have one problem. It seems more consumers are looking into how to cancel their Amazon Prime subscriptions than any other streamer, according to a study by Sparrow, which helps consumers get money from class-action suits. Here’s the data (although it must be noted, the below stats are of people searching for how to cancel, not actual cancellations):

Amazon Prime 587,000 searches
Disney Plus 397,700 searches
Hulu 143,600 searches
Paramount Plus 139,400 searches
Peacock 106,700 searches
Netflix 93,100 searches

Takeoff & landing

WPP last week renamed its media network WPP Media from GroupM, and implemented layoffs across the three media agency names that still exist really in name only: Mindshare, Wavemaker and EssenceMediacom. The agencies will operate under one P&L.
Stagwell’s Q1 2025 results showed net revenue grew 6% over Q1 2024m while EBITDA dropped 11% on margins of 14%. But the challenger holdco also chalked up what it said is a record $130 million in new business in the quarter.
System1, a creative effectiveness platform, has joined agency collective Dawn.
Account moves: Dentsu U.K. won the NFL’s global social media business … Havas Media Network landed Olive Garden’s U.S. media business, taking over from Starcom. … Bayer reportedly put the media and creative accounts of its consumer health unit up for review. The media incumbent is EssenceMediacom, which won brewer Lion’s media business in Australia and New Zealand … MSQ and several of its agencies landed global media agency of record duties for Turtle Wax.
Personnel moves: Justin Thomas-Copeland officially took over as the new CEO of industry association 4As, replacing Marla Kaplowitz … Stagwell’s Assembly tapped Jason Lim to be its chief media officer for North America, coming over from EssenceMediacom where he was chief planning officer … Horizon Media hired Crystal Park to be its new CMO, coming over from The Weather Co., where she was vp of advertising & enterprise data marketing … Dentsu Media Americas CEO Sean Reardon is out after less than 18 months, replaced by Will Swayne … Goodway Group tapped Paul Frampton-Calero as its new CEO, moving him over from oversight of Goodway’s Overline consultancy, and replacing Jay Friedman who will stay on as an advisor … Barkley OKRP named chief creative officer Katy Hornaday to replace Jeff King as CEO, as King transitions into a founding partner role.

Direct quote

“It’s just changing the logo on the slide and saying, ‘I’m going to aggregate, and centralize all my media spend.’ And they’re going to lean heavier into principal media buying, and this allows them to make it easier for them to do that.”

— An independent media agency CEO talking about WPP’s moves around reshaping GroupM into WPP Media.

Speed reading

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NCAA office of inclusion sponsors 4 HBCU student-athletes to attend Black Student-Athlete Summit

Story Links For Anaya Martin, being nominated to attend the Black Student-Athlete Summit came at the perfect time in her career. “We talked about life after athletics,” said the Tuskegee track and field student-athlete who finished her sophomore year on the team. “You have to think about (the future) now before it […]

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5 minutes ago

June 6, 2025

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For Anaya Martin, being nominated to attend the Black Student-Athlete Summit came at the perfect time in her career.

“We talked about life after athletics,” said the Tuskegee track and field student-athlete who finished her sophomore year on the team. “You have to think about (the future) now before it even happens. If you wait, it’s gonna be too late.

“That was a great eye-opener. You see so many eye-openers being here, and it kind of helps you realize that you’re not alone.”

The NCAA office of inclusion sponsored four student-athletes from historically Black colleges and universities to attend the Black Student-Athlete Summit in Chicago last month. The NCAA’s inclusion, education and community engagement team works with HBCU conference commissioners to provide opportunities for student-athletes to take part in this life-changing experience.

The summit, held May 21-24, united student-athletes, athletics professionals and industry leaders for four days of programming. Participants engaged in career development sessions, financial literacy workshops and wellness activities designed to prepare them for life beyond sports.

The NCAA sponsored four student-athletes to attend the Black Student-Athlete Summit. From left are Clay Green, Aidan Starling, Ethaliah Edouard and Anaya Martin. (Photo courtesy of the NCAA office of inclusion)

Aidan Starling, a track and field and cross country student-athlete from Grambling, used the summit to reflect on his position coming from an HBCU.

“HBCUs haven’t always been afforded the same opportunities. It’s usually a pretty stark difference. This kind of initiative, this fellowship, has really given me, as a representative of my school, an opportunity to be in a space and voice some of the struggles we’ve had and learn from people we couldn’t have possibly learned from before.”

Starling’s time in Chicago empowered him to see how far he has come while recognizing his future path.

“There are points of time when I never would have seen myself making it as far as I have,” he said. “When you get out, when you make it, when you get these positions you’re dreaming of, go back and bring somebody else out to where you are.”

The Black Student-Athlete Summit equipped participants with tangible skills, connections and pathways to leadership in business, culture and community. The programming brought in speakers from myriad industries.

Ethaliah Edouard, a volleyball student-athlete from Johnson C. Smith, plans to enter the medical field. An impactful moment for Edouard was the opportunity to listen to a session with a former student-athlete who became a doctor.

“She was talking about how she learns, how her brain works and how it was a struggle for her to study, how it was a struggle for her to focus,” she said. “It was like looking into a mirror. The things that she described are the exact things that I spent so much time going through.”

Additionally, Edouard said meeting participants who attend predominantly white schools allowed her to reflect on her own experience at a historically Black university.

“A lot of them talked about how they’re the only ones on their team, in their school, in their classrooms. They’ve never had black professors. Honestly, it made me appreciate my HBCU even more. It showed me there is so much power in me playing with and being surrounded by other Black girls.”

Clay Green, a golf student-athlete from North Carolina Central, said the law session broke down the process of becoming a sports attorney, a path he is interested in pursuing.

Ultimately, Green’s time at the summit will allow him to bring the lessons he learned back to campus.

“We’re trying to build a foundation of not only just financial literacy but understanding that there’s opportunities outside of sports. Knowing I’m not alone set a good foundation of what I want to talk about when I come back.”

Meeting other Black student-athletes, administrators and industry leaders allowed these four student-athletes to gain new perspectives, visualize different career paths and see representation in the professional world.

“Coming from an HBCU, I already see Black excellence,” Green said. “But seeing it outside of your HBCU is always a pleasure.”

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Johnson unveils 2025 volleyball schedule

Story Links FLORENCE, Ala. (June 6, 2025) – University of North Alabama head volleyball coach Tristan Johnson announced the 2025 volleyball schedule Friday afternoon, with the 30-match slate including 11 contests inside CB&S Bank Arena at Flowers Hall. The 2025 season will bring a historic moment on Sunday, Sept. 14, as the […]

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6 minutes ago

June 6, 2025

Your Sports Nation

FLORENCE, Ala. (June 6, 2025) – University of North Alabama head volleyball coach Tristan Johnson announced the 2025 volleyball schedule Friday afternoon, with the 30-match slate including 11 contests inside CB&S Bank Arena at Flowers Hall.

The 2025 season will bring a historic moment on Sunday, Sept. 14, as the Lions will host the University of Alabama in a volleyball match inside CB&S Bank Arena for the first time. Last season, UNA defeated Alabama 3-0 in Tuscaloosa. In 1975, UNA beat Alabama under Coach Don McBrayer to win the Alabama State Championship. This season will mark the 50th anniversary of that win.

Season four approaches for Coach Johnson, who looks to improve on a 15-win season from the 2024 campaign. The Lions open with four tournaments in non-conference play, including invitationals at Mississippi State and Houston. UNA also stays in-state for an invitational at UAB and will host the UNA Volleyball Classic in mid-September.

North Alabama has two standalone non-conference matches against Alabama A&M and Samford before ending with 15 Atlantic Sun Conference bouts. The Samford match will be UNA’s home opener on Sept. 9 at 6 p.m.

“I am excited to announce this schedule for the 2025 season,” said Johnson. “A tough non-conference schedule is an essential next step for preparing us for competitive ASUN play. I feel this schedule will push our team to be ready to pursue an ASUN championship this fall.”

The season begins with an exhibition at Arkansas State, set for Saturday, August 23.

UNA opens the regular season on Aug. 30-31 at the Mississippi State Invitational, facing Grambling State, Southeast Missouri State and Mississippi State. The Lions will play Grambling State and SEMO on August 30 at 11 a.m. and 3 p.m., respectively. UNA ends the weekend playing Mississippi State on August 31 at 2 p.m.

North Alabama’s first road match will come against Alabama A&M on Sept. 2 at 6 p.m. The Lions then travel to Birmingham, Ala. for the UAB Invitational from Sept. 5-6. UNA opens on that Friday against Tennessee Tech at 10 a.m. and USC Upstate and 4 p.m. Saturday finds the Lions taking on UAB at 3 p.m.

UNA will host four straight matches from Sept. 9-14, beginning with the Tuesday night opener against Samford.

The Lions will then host the annual UNA Volleyball Classic from Sept. 12-14, welcoming the Alabama and Western Carolina. UNA opens with Western Carolina on Friday, Sept. 12 at 6 p.m. The weekend concludes with a marquee bout against the Crimson Tide on Sunday, Sept. 14 at 2 p.m.

The final regular season invitational comes at the Houston Invitational, with set bouts against McNeese State, Houston and former Atlantic Sun Conference member Liberty. The Lions play McNeese State on Sept. 19 at 4 p.m., ending the tournament on Sept. 20 against Houston at 1 p.m. and Liberty at 4 p.m.

ASUN Conference play begins with two-straight home matches on Friday, Sept. 26 and Sunday, Sept. 28 against Austin Peay and Lipscomb.

Central Arkansas and Jacksonville open the month of October, with North Alabama facing road bouts against the Sugar Bears and Dolphins on Oct. 1 and 4. The Lions return to CB&S Bank Arena for matches versus Stetson and FGCU on Oct. 10 and 12 at 6 p.m. and 1 p.m.

The following week finds the Lions on the road with matches against West Georgia on Oct. 17 and Queens on Oct. 19. The West Georgia start time will be announced at a later date, while first serve against Queens is set for 1 p.m.

North Alabama will end their home schedule with four-straight matches from Oct. 24 – Nov. 2. The Lions face EKU on Oct. 24 at 6 p.m., followed by Bellarmine on Oct. 26 at 1 p.m. Central Arkansas makes the trip to Florence for a 6 p.m. contest on Oct. 29, with the home finale on Nov. 2 at 1 p.m. against North Florida.

The Lions conclude the regular-season schedule with four matches from Nov. 7-15. UNA heads to Nashville on Nov. 7 to face Lipscomb at 6 p.m. North Alabama then travels to face Austin Peay on Nov. 8 at 7 p.m. UNA ends with its Kentucky roadtrip with respective matches against EKU and Bellarmine on Nov. 14 and 15.

To view the full schedule, click here.

For more information on North Alabama Athletics, visit www.roarlions.com and follow UNA Athletics on Facebook, Twitter and Instagram.

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Patriots promote internally for top scouting role – 98.5 The Sports Hub

The Patriots have promoted one of their national scouts, Tony Kinkela, to become their director of college scouting, per Albert Breer. The Patriots’ former director, Camren Williams, left the team to become the Broncos’ co-director of player personnel last month. Kinkela spent 11 years scouting for the Tampa Bay Buccaneers before coming to New England […]

Published

16 minutes ago

June 6, 2025

Your Sports Nation

The Patriots have promoted one of their national scouts, Tony Kinkela, to become their director of college scouting, per Albert Breer. The Patriots’ former director, Camren Williams, left the team to become the Broncos’ co-director of player personnel last month.

Kinkela spent 11 years scouting for the Tampa Bay Buccaneers before coming to New England in 2022. The Patriots’ scouting department looks very different at the top entering the 2025 season.

Kinkela joins AJ Highsmith as a new, first time director in Foxborough. Highsmith was recently hired as the director of pro scouting – also his first time in a director position.

The Patriots recruitment and operations department is still headed by the same executive vice president of player personnel Eliot Wolf, but the turnover at the top of the scouting departments could point to the changes that have been brought in by Mike Vrabel and new senior vice president of player personnel Ryan Cowden.

The Patriots have had underwhelming drafts for going on a decade. It will be interesting to see how the drafting improves with Kinkela now playing a critical role.

Luke Graham is a digital sports content co-op for 98.5 the Sports Hub. He is currently a sophomore at Northeastern University studying communications and media studies. Read all his articles here, and follow him on X @LukeGraham05.

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NCAA Outdoor Track & Field Championships 2025: Men’s Schedule

Before the Wanda Diamond League steals the FloTrack spotlight for the summer, the best collegiate track and field athletes in the nation are getting together for one more huge event – the 2025 NCAA Division I Outdoor Track and Field Championships. The collegiate stars will be at Hayward Field on the University of Oregon campus […]

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23 minutes ago

June 6, 2025

Your Sports Nation

The collegiate stars will be at Hayward Field on the University of Oregon campus in Eugene, Oregon, to compete for national titles from June 11-14.

Fans can watch their favorite student-athletes and teams live on ESPN+, while portions of the competition each day will be broadcast on ESPN or ESPN2.

For breaking news, results, highlights and more, keep an eye on FloTrack all week long.

The top performers this year in the college ranks recently fought their way through a pair of regional competitions to determine the field for the national event at Hayward Field.

Every individual event at the NCAA Outdoor Track and Field Championships will feature 24 athletes – 12 from each regional – while each relay welcomes 24 teams – 12 from each regional event.

The 2025 NCAA Division I Track and Field West Regional was held in College Station, Texas, and the East Regional took place in Jacksonville, Florida. Both were held May 28-31.

As of June 3, seven defending champions are expected to be back at the NCAA Division I Men’s and Women’s Outdoor Track and Field Championships to put their titles on the line.

Three of those returning champions are men: Tarik Robinson-O’Hagan of Ole Miss (shot put); Habtom Samuel of New Mexico (10,000m); and USC’s JC Stevenson (long jump).

Scroll down for a look at the complete men’s schedule for the season-ending NCAA Outdoor Track and Field Championships:

NCAA Division I Outdoor Track and Field Championships – Men’s Schedule

All Times Eastern

Wednesday, June 11

Field Events

4:30 p.m. – Hammer Throw Final
7:35 p.m. – Pole Vault Final
8:15 p.m. – Javelin Final
8:40 p.m. – Long Jump Final
9:10 p.m. – Shot Put Final

Combined Events

3 p.m. – 100m (Decathlon)
3:40 p.m. – Long Jump (Decathlon)
4:55 p.m. – Shot Put (Decathlon)
6:10 p.m. – High Jump (Decathlon)
9:43 p.m. – 400m (Decathlon)

Track Events

7:05 p.m. – 4×100 Relay Semifinals
7:21 p.m. – 1,500m Semifinals
7:38 p.m. – 3,000m Steeplechase Semifinals
8:08 p.m. – 110m Hurdles Semifinals
8:25 p.m. – 100m Semifinals
8:41 p.m. – 400m Semifinals
8:58 p.m. – 800m Semifinals
9:14 p.m. – 400m Hurdles Semifinals
9:29 p.m. – 200m Semifinals
9:56 p.m. – 10,000m Final
10:36 p.m. – 4×400 Relay Semifinals

Thursday, June 12

Combined Events

12:45 p.m. – 110m Hurdles (Decathlon)
1:35 p.m. – Discus (Decathlon)
2:45 p.m. – Pole Vault (Decathlon)
5:15 p.m. – Javelin (Decathlon)
9:43 p.m. – 1,500m (Decathlon)

Friday, June 13

Field Events

5:15 p.m. – Discus Final
7:30 p.m. – High Jump Final
8:10 p.m. – Triple Jump Final

Track Events

7:50 p.m. – National Collegiate Wheelchair 100m Final
8:02 p.m. – 4×100 Relay Final
8:12 p.m. – 1,500m Final
8:24 p.m. – 3,000m Steeplechase Final
8:42 p.m. – 100m Final
9:02 p.m. – 400m Final
9:14 p.m. – 800m Final
9:27 p.m. – 400m Hurdles Final
9:37 p.m. – 200m Final
9:55 p.m. – 5,000m Final
10:21 p.m. – 4×400 Relay Final

How To Watch The 2025 NCAA Division I Outdoor Track And Field Championships

The 2025 NCAA Division I Men’s and Women’s Outdoor Track and Field Championships will take place June 11-14 at Hayward Field on the University of Oregon campus in Eugene, Oregon.

Live coverage will be provided by ESPN+ starting at 3 p.m. Eastern on June 11; 12:45 p.m. EDT on June 12; 2:45 p.m. on June 13; and 3:30 p.m. on June 14.

On June 11, ESPN will broadcast men’s action at 7 p.m. Eastern. On June 12, the women will be on ESPN at 7 p.m. EDT. On June 13, the second day of men’s competition will air on ESPN2 at 8 p.m. EDT. On June 14, the women will take the ESPN2 spotlight at 9 p.m. EDT.

For the entire event, FloTrack will be your one-stop shop for breaking news, highlights, results and more, so make sure top pop open that extra tab.

About Hayward Field

Hayward Field, which was built in 1919, is no stranger to top-tier track and field events, including the Diamond League and the U.S. Olympic Team Trials.

The venue is named after Bill Hayward, who ran the University of Oregon track and field program from 1904 to 1947. Though it originally was intended for Ducks football, many additions and renovations over the century have helped it become a premier destination.

In September 2023, the venue became the first facility outside of Zurich or Brussels to host the two-day season-ending Wanda Diamond League Final, where the year’s 32 overall champions were crowned.

What Schools Won The Team Titles At The 2025 NCAA Division I Men’s And Women’s Outdoor Track And Field Championships?

The Arkansas women took home the outdoor team title in 2024, sweeping the indoor and outdoor championships for the 2023-2024 season.

Florida, led by legendary head coach Mike Holloway, secured the men’s title in 2024, giving the Gators three consecutive outdoor men’s titles. Florida became the first team to three-peat since Texas A&M (2009-2011).

What Schools Have Won The Most Titles At The NCAA Division I Outdoor Track And Field Championships?

The NCAA Division I Men’s Outdoor Track and Field Championships first was held in 1921.

USC owns the most men’s titles with 25, while Arkansas is the only other program with 10 or more (10).

The NCAA Division I Women’s Outdoor Track and Field Championships first was held in 1982.

LSU has won the most women’s titles with 14. The next-closest is Texas with five.

From FloTrack On YouTube

Roisin Willis Advances To NCAA 800m Quarterfinal

FloTrack Is The Streaming Home For Many Track And Field Meets Each Year

Don’t miss all the track and field season action streaming on FloTrack. Check out the FloTrack schedule for more events.

FloTrack Archived Footage

Video footage from each event will be archived and stored in a video library for FloTrack subscribers to watch for the duration of their subscriptions.

Join The Track & Field Conversation On Social

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TYR Sport and World Aquatics Announce Global Partnership, Ushering in a New Era of Competitive Swimming

TYR Sport and World Aquatics Announce Global Partnership, Ushering in a New Era of Competitive Swimming NEW YORK, June 6, 2025 /PRNewswire/ — TYR Sport, a global leader in performance swimwear and aquatic gear, is proud to announce a landmark global partnership with World Aquatics, the international governing body for aquatic sports. Through this multi-year agreement, […]

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34 minutes ago

June 6, 2025

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TYR Sport and World Aquatics Announce Global Partnership, Ushering in a New Era of Competitive Swimming

NEW YORK, June 6, 2025 /PRNewswire/ — TYR Sport, a global leader in performance swimwear and aquatic gear, is proud to announce a landmark global partnership with World Aquatics, the international governing body for aquatic sports. Through this multi-year agreement, TYR becomes the exclusive global supplier of swimwear and accessories for World Aquatics—reinforcing TYR’s position at the forefront of competitive swimming worldwide.

The partnership will make its official debut at the 2025 World Aquatics Championships in Singapore this July. As part of the agreement, TYR will supply high-performance technical products to athletes, federations, and event officials, highlighting its commitment to innovation and precision engineering at the highest levels of sport.

World Aquatics and TYR will also collaborate on strategic initiatives aimed at enhancing the athlete experience, deepening fan engagement, and expanding the global footprint of competitive swimming across all levels of participation.

Built on a shared vision of performance, innovation, and access to sport, the partnership reflects a mutual mission to elevate aquatic athletes and create more opportunities for competitive excellence. TYR’s technical products—developed in collaboration with elite swimmers—are designed to meet the demands of both training and world-class competition.

“We are proud to partner with World Aquatics and support the global aquatics community,” said Matt DiLorenzo, Chief Executive Officer, TYR Sport. “This partnership is a testament to our shared belief in empowering athletes, expanding access to sport, and driving innovation through world-class competition.”

Husain Al-Musallam, the World Aquatics President added, “At World Aquatics, athletes are our top priority. We aim to give swimmers from around the world every opportunity to succeed in our sports. That’s why our long-term, exclusive global supplier partnership with TYR is such a landmark moment for aquatics. TYR is a trusted global swimwear brand that shares our belief in empowering athletes to reach their full potential. They have a proven track record of working closely with athletes to deliver performance-driven products. I’m delighted that swimmers worldwide will now benefit from TYR’s innovation, experience, and athlete-first approach.”

This collaboration marks a pivotal moment in TYR’s international growth strategy, further establishing the brand’s presence on the global stage. With visibility at the world’s most prestigious aquatic events, TYR is poised to reach broader audiences while continuing to champion athlete-first innovation.

The partnership is effective immediately, with a series of launch activations set to roll out during the Singapore World Championships and additional initiatives planned throughout the World Aquatics calendar.

About TYR Sport
Since 1985, TYR Sport has been pushing the limits of innovation to develop the industry’s most durable and performance-driven swim and triathlon gear. Whether it’s personal bests or world records, TYR is dedicated to supporting athletes at every level of competition.

About World Aquatics
Driven by the vision of a world united by water—for health, life, and sport—World Aquatics is the international governing body for aquatic sports. Founded in 1908, World Aquatics is an independent organisation composed of 210 National Federations and five Continental Organisations. World Aquatics oversees six aquatic disciplines: swimming, water polo, diving, artistic swimming, open water swimming, and high diving, and is recognised by the International Olympic Committee (IOC) as the leading global authority in these sports.

View original content to download multimedia:https://www.prnewswire.com/news-releases/tyr-sport-and-world-aquatics-announce-global-partnership-ushering-in-a-new-era-of-competitive-swimming-302475411.html

SOURCE TYR

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Volleyball will be the star at 33rd annual Pottstown Rumble

Ken Kaas, the founder of the 33rd annual Pottstown Rumble, was 21 years old the first time he played indoor volleyball. After he went to watch his first 2-on-2 tournament, he was hooked and got inspired to create a tournament for the Pottstown region. The rest is history. Players from all over the US and […]

Published

44 minutes ago

June 6, 2025

Your Sports Nation

The rest is history.

Players from all over the US and Canada will compete In the Pottstown Rumble. (Photos by Bill Bonney Photography)

At least 6,000 players are expected to come from the U.S. and Canada to compete and connect with friends at the three-day tournament held at Memorial Park in Pottstown beginning on June 20.

“We have lots of regulars and big groups coming from New York City and Boston who’ve been coming for years,“ Kaas said. “Many of them met there.”

Thousands of spectators

A couple of thousand spectators usually come to watch the action that includes AVP professional players. $7,000 in prize money will be awarded to pro players.

You can find food trucks and a beer tent with craft beer at the Pottstown Rumble. (Photos by Bill Bonney Photography)

A $10 spectator ticket can be purchased in advance online or at the entrance on the day of the event.

Aside from Memorial Park, which serves as the main field, there are two satellite fields for competition — one in Pottsgrove and the other in North Coventry. In total, there are 225 grass volleyball courts that will be in use.

At the event, you’ll find lots of food trucks and a beer tent with craft beers.

Completed pedestrian bridge

New this year is a completed pedestrian bridge that has been in the works for a few years, so Kaas is pleased that no shuttles will be necessary to transport people this year.

At least 6,000 volleyball players will participate in this year's Pottstown Rumble. (Photos by Bill Bonney Photography) — At least 6,000 volleyball players will participate in this year‘s Pottstown Rumble. (Photos by Bill Bonney Photography)

The bridge connects the atmosphere,“ he said. “We had a boat and a shuttle, and now that the bridge is in, we don’t need to have that.”

Kaas, a union heavy equipment operator by profession, shared his motivation behind continuing the annual event for over three decades.

$7,000 in prize money will go to pro players who win at this year's Pottstown Rumble. (Photos by Bill Bonney Photography) — $7,000 in prize money will go to pro players who win at this year‘s Pottstown Rumble. (Photos by Bill Bonney Photography)

“It’s a lot of work, but there are many who come to me and say, ’this is my Christmas’,” he said. “I do it because it means so much to so many.”

The Pottstown Rumble will be held June 20-22, 2025, at Pottstown Memorial Park, 75 W. King St., Pottstown. For more information, to get a spectator ticket, or to register to play, visit www.pottstownrumble.com.

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