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Why Tennessee winning too much could be a problem for Danny White in era of paying players

AI-assisted summaryTennessee’s success across all sports creates a challenge in the new era of revenue sharing with athletes.The university must decide how to allocate funds among its successful football, men’s and women’s basketball, and baseball programs.NIL deals will continue to play a significant role in recruiting and retaining athletes, supplementing revenue-sharing payments.The University of Tennessee […]

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Why Tennessee winning too much could be a problem for Danny White in era of paying players


AI-assisted summaryTennessee’s success across all sports creates a challenge in the new era of revenue sharing with athletes.The university must decide how to allocate funds among its successful football, men’s and women’s basketball, and baseball programs.NIL deals will continue to play a significant role in recruiting and retaining athletes, supplementing revenue-sharing payments.The University of Tennessee has cultivated a well-earned identity as the “everything school” in athletics because it’s won at a high level in every sport in recent years.

Most visibly, the Vols made the College Football Playoff, won a baseball national title and reached the Elite Eight in men’s basketball in the past year. And Lady Vols softball is a national title contender.

All 20 Tennessee programs reached the NCAA postseason or a bowl game in 2023-24, and many are still ranked in the top 10. UT has won the SEC All-Sports Trophy three straight times.

But as challenging as it was to earn that “everything school” reputation, it’s about to become more difficult to uphold it in the revenue sharing era.

It’s not a competitive issue on the field or court. It’s a potential player payroll problem.

Beginning July 1, schools will pay athletes directly by sharing revenue, pending approval of the House settlement in a conglomerate of federal antitrust lawsuits against the NCAA and power conferences.

Schools will pay athletes under a cap estimated at $20.5 million with percentages of revenue assigned to revenue-generating sports like football, basketball and baseball. That’s in addition to income players earn from name, image and likeness deals from third parties.

But in direct school-to-player pay, there will be different strategies. One school will overpay men’s basketball players on a Final Four contender and offset the cost by underpaying players in a losing baseball program. Another will take a few bucks off the football players’ payroll and redirect it to women’s basketball players.If a program struggles, its players could be underpaid. If a program wins consistently, its players could be overpaid.UT’s blessing and curse is that it’s good in virtually every sport. That means tough decisions lie ahead, and the demand grows for extra money in NIL.How Tennessee could pay players aside from NILUT has not disclosed its approach to revenue sharing. But it appears UT, like most SEC schools, will distribute the money to athletes according to revenue their sports produce.A model was prescribed in the preliminary House settlement based on the national averages of per-sport revenue:75% to football players15% to men’s basketball5% to women’s basketball5% to other sports (including baseball)Those percentages likely will be calculated in an $18 million budget, instead of $20.5 million, because $2.5 million will count toward new scholarships with increased roster limits.The SEC could mandate member schools to follow this plan exactly, and that uniformity would benefit schools like UT that win in everything.If the SEC doesn’t mandate a plan, a few schools could tweak their percentages to gain an edge in recruiting and roster building in a specific sport to the detriment of another sport. Schools in other conferences will make the same adjustments for a competitive advantage in select sports.That’s where UT runs into a dilemma. Among its major revenue-generating sports, it doesn’t have a weak program.Tennessee wins too much to short-change any sport

Imagine UT athletics director Danny White trying to trim the player payroll of a specific sport.

He can’t do that in football. That’s where about three-fourths of UT’s sports-specific revenue is generated. And in the SEC, football determines success or failure.

Could White short-change men’s basketball? Not when Rick Barnes is knocking on the door of the Final Four.

What about Lady Vols basketball? White hired Kim Caldwell a year ago to rebuild the historically premier brand in the sport, and he’s not backing off now.

Baseball can’t go cheap. Tony Vitello guided the Vols to a national title, and the high-priced suites and seats in a renovated Lindsey Nelson Stadium won’t be filled if the program slumps.

Until NIL is under control, it still impacts winning

The solution to this payroll strain is traditional NIL, which is third-party money paid to athletes by businesses and booster collectives separate from the university.

Schools are allowed to pay a maximum of $20.5 million per year to athletes. But, in theory, there is no cap to third-party NIL pay.

In the revenue sharing system, a new NIL clearinghouse will vet deals to determine if they’re legitimate fair market agreements. But there’s skepticism of its effectiveness.

The richest schools will continue to top off revenue sharing money to players with NIL pay. Revenue sharing plus NIL will equal the total payroll for the highest paying schools.

That means NIL could still determine which programs gain an edge, even in the revenue sharing era.

Let’s say UT baseball has $1 million to spend on its roster because the Lady Vols must pay competitive revenues. But a rival school allocates $1.2 million to baseball because it has a weak women’s basketball program. The margin in baseball must be made up in NIL money.

Swap those UT programs, and the challenge is the same. The Vols want to remain at the top, but it gets crowded up there when player pay is a major factor.

UT payroll strategy must make every dollar count

UT was an industry leader when NIL began in 2021. It partnered with Spyre Sports, the collective that pays UT athletes for their NIL rights.

During that same period, revenues skyrocketed for UT athletics under White’s direction. But a share of that revenue going to athletes is only part of the equation, and NIL must be a difference-maker.

The good news is that UT’s leadership remains as it heads into the revenue sharing era. The bad news is that UT has more mouths to feed than most schools in terms of elite programs.

UT has enjoyed the most successful stretch in its history across all sports, in part, because White made sure those programs were well-resourced and followed focused plans.

But player payroll should have a more direct impact on winning than renovated stadiums, state-of-the-art training facilities and robust recruiting budgets. And because UT wants to maintain a championship level in so many sports, every dollar must be maximized.

That’s why it will require more money going to players and a savvy spending strategy to keep UT’s hot streak going.

Adam Sparks is the Tennessee football beat reporter. Emailadam.sparks@knoxnews.com. X, formerly known as Twitter@AdamSparks. Support strong local journalism by subscribing at knoxnews.com/subscribe.

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USC Secures Luke Wafle After Three-Year NIL Deal

Although we could’ve submitted a USC prediction for coveted four-star New Jersey Edge Luke Wafle on Sunday (June 15) morning when his USC official visit concluded, it was in our best interest not to. About 24 hours before his scheduled announcement, it appeared that decision would work out in our favor. Less than 12 hours later, the […]

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Although we could’ve submitted a USC prediction for coveted four-star New Jersey Edge Luke Wafle on Sunday (June 15) morning when his USC official visit concluded, it was in our best interest not to.

About 24 hours before his scheduled announcement, it appeared that decision would work out in our favor. Less than 12 hours later, the tide had changed in favor of the Trojans again. USC was battling Ohio State, Penn State and Texas, but the fight for the highly coveted Hun School athlete was really down to the Trojans vs the Buckeyes.

Ohio State upped its NIL offer to become more competitive and keep the blue-chipper close to home. Wafle even informed USC that he was opting to stay closer to home. That phone call came early on Wednesday morning.

By early Wednesday evening, USC’s relentless pursuit appeared to pay off. We learned USC was back in the pole position after multiple sources confirmed. On Monday morning the update was, “It’s done.” Obviously USC won the battle with Wafle announcing for the Trojans at 2pm ET on the On3 Recruiting YouTube channel.

USC, Luke Wafle and a three-year NIL deal

With high profile recruits and battles between schools and NIL collectives, speculation on how lucrative the NIL opportunity was gets hot. By Thursday afternoon, fans from multiple schools were speculating on what Wafle’s deal might be.

On3 offered their take on Thursday.

“The Trojans were tracking for Wafle’s commitment coming out of last weekend’s official visit to Los Angeles. Ohio State upped its NIL package and began to trend Wednesday morning. USC then made a counter-offer to that and ultimately got the pledge locked in. We’re hearing Wafle’s package is between 2.2 and 2.6 million dollars over two years.”

What we’re told at WeAreSC from a very trusted source, is while Wafle’s NIL deal with USC is an extremely strong opportunity, it’s not a two-year deal. At the last minute USC changed it to a three-year deal.

Summary of events with USC and Wafle June 15-19

Here’s a brief summary of events with Wafle starting on Sunday morning.

On Sunday morning (June 15) I checked in on the status or vibe with Luke Wafle. At that time I was told by a source he would likely commit to USC on Monday. I posted we expected some huge news by the end of the week. Even though I was told it would be Monday, I know how this stuff works sometimes, so I said “later this week.” 

Obviously it didn’t happen on Monday and a few days passed. I checked in again Wednesday afternoon and was told “Thursday.” That’s what prompted a “Still Happening” thread on our message board at WeAreSC.

Then on Wednesday morning we learned with an assist from Steve Wiltfong, that it looked like Ohio State would get Wafle. I checked myself and was told USC was out….at least at that time.

Not long after that, we’ve learned from Steve and USC sources that were definitely still in the battle. I was getting ready to watch Jonas Williams at the Elite 11 Finals, but checked in again last night it still looked good for the Trojans.

On Thursday morning we submitted a USC prediction for Wafle and USC has an 87% chance of getting him per the On3 RPM.

The trend of USC getting dunked on with NIL sort of ended with Jahkeem Stewart in December, but USC getting Wafle as predicted, it’s kind of an exclamation point on where things currently stand with the USC football program.

2026 USC Commits (No. 1 Ranking)

USC’s No. 1 ranked 2026 recruiting class currently has 30 committed players from the 2026 recruiting class in Luke Wafle, Talanoa IliPeyton DyerMark BowmanShaun ScottLuc WeaverKeenyi PepeElbert HillRoderick TezenoKannon Smith, Vlad Dyakonov, Deshonne Redeaux, Jake Johnson, TomTom TopuiMalik BrooksChase DenizJaimeon WinfieldJohn FifitaEsun TafaTrent MoselySimote KatonagaJonas WilliamsBrandon LockhartBraeden JonesMadden RiordanJoshua HollandShahn AlstonAndrew Williams and Ja’Myron “Tron” Baker.



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Red Raiders add slugging catcher

LUBBOCK, Texas – Texas Tech softball announced the signing of 2025 NFCA First Team All-American catcher Jasmyn Burns on Friday. Burns joins the Red Raiders after two seasons at Ohio State. This past season, Burns slashed .455/1.006/.540 this past season with 25 home runs and 72 RBI on her way to being named an NFCA […]

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LUBBOCK, Texas – Texas Tech softball announced the signing of 2025 NFCA First Team All-American catcher Jasmyn Burns on Friday. Burns joins the Red Raiders after two seasons at Ohio State.

This past season, Burns slashed .455/1.006/.540 this past season with 25 home runs and 72 RBI on her way to being named an NFCA First Team All-American, NFCA All-Great Lakes Region First Team member and All-Big Ten First Team member. Burns was also named to the Big Ten All-Freshmen Team and the NFCA All-Midwest Region Third Team in her freshman year.

This past season the rising junior ranked t-5th in home runs (25), t-5th in slugging percentage (1.006), 5th in total bases (166), t-8th in batting average (.455) and t-14th in RBI (72). Her 25 home runs was not only a program record, but a Big Ten single-season record.

A native of Menifee, California, Burns was the 26th best player in the country by D1Softball and the No. 6 ranked player in the portal according to Softball America.

 



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Wisconsin sues Miami, alleging tampering in football player’s NIL deal | Sports

MADISON (WKOW) — UW-Madison is taking legal action after a football player with star potential left the Badgers to play at the University of Miami over the winter. The case could have major implications for how the NCAA handles NIL deals and player transfers. UW-Madison and VC Connect LLC have filed a lawsuit against the University […]

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MADISON (WKOW) — UW-Madison is taking legal action after a football player with star potential left the Badgers to play at the University of Miami over the winter. The case could have major implications for how the NCAA handles NIL deals and player transfers.

UW-Madison and VC Connect LLC have filed a lawsuit against the University of Miami, alleging the Hurricanes wrongfully interfered with Name, Image, and Likeness (NIL) contracts. The complaint, filed on Friday, claims Miami induced Xavier Lucas to break his agreements and transfer.

Lucas had signed lucrative NIL contracts with UW-Madison and VC Connect for the 2025 season. However, Miami allegedly tampered with these agreements, causing him to leave Madison and enroll at Miami, violating NCAA anti-tampering rules.

The up and coming cornerback entered the transfer portal in December 2024. He was coming off a freshman season where he played 11 games, recording 18 tackles and grabbing an interception.

Lucas was a four-star prospect coming out of high school. He was born in Pompano Beach, Florida, about an hour north of Miami. 

The complaint outlines how Miami’s actions resulted in significant financial and reputational harm to the plaintiffs. It also highlights the broader implications for college athletics, emphasizing the need to protect contractual commitments amid the evolving NIL landscape.

Miami’s conduct reportedly included contacting Lucas and offering more lucrative financial terms, despite the player’s existing commitments. UW-Madison and VC Connect seek damages and a declaration that Miami’s actions constituted tampering.

The University of Miami has not yet responded to the allegations.



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Wisconsin files lawsuit against Miami, alleging tampering led to Xavier Lucas’ transfer

The University of Wisconsin and its name, image and likeness collective sued the University of Miami on Friday, alleging it interfered with what it said were binding NIL revenue-sharing contracts with former cornerback Xavier Lucas. The lawsuit, filed Friday in Dane County (Wis.) Circuit Court, alleges Miami made “impermissible contacts with (Lucas) and his representatives […]

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The University of Wisconsin and its name, image and likeness collective sued the University of Miami on Friday, alleging it interfered with what it said were binding NIL revenue-sharing contracts with former cornerback Xavier Lucas.

The lawsuit, filed Friday in Dane County (Wis.) Circuit Court, alleges Miami made “impermissible contacts with (Lucas) and his representatives this past December and January, leading to Lucas’ withdrawal from Wisconsin and enrollment at Miami.

“As a result of Miami’s actions, (Lucas) abruptly left UW-Madison’s football program and enrolled at Miami, causing plaintiffs to suffer substantial pecuniary and reputational harm,” the lawsuit states. The lawsuit, which Yahoo Sports first reported on, does not name Lucas but refers to him as “Student-Athlete A.”

The suit adds another layer to the power struggle between schools, conferences and athletes, as athletes sign NIL deals but abandon those contracts to enter the transfer portal.

The House v. NCAA settlement, which will allow schools to directly compensate athletes through revenue sharing for the first time, was approved June 6. For months, schools have signed players to revenue-sharing deals contingent on the settlement’s approval, with the intention it would eliminate tampering and slow player movement. The two-year revenue-share agreement Lucas signed shortly after the end of his freshman season in Madison was set to begin July 1, the first day schools can begin directly compensating athletes.

In January, Wisconsin released a statement accusing Miami of tampering, citing “credible information” and threatening to pursue legal action. The Big Ten backed Wisconsin in a statement Friday.

“As alleged, the University of Miami knowingly ignored contractual obligations and disregarded the principle of competitive equity that is fundamental to collegiate athletics,” the Big Ten said. “The Big Ten Conference believes that the University of Miami’s actions are irreconcilable with a sustainable college sports framework and is supportive of UW-Madison’s efforts to preserve it.”

A Miami representative declined to comment on the report of Friday’s lawsuit because the school had not been served papers yet.

Wisconsin is seeking unspecified damages in the lawsuit, as well as “a declaration that Miami’s conduct directed towards (Lucas) constituted tampering.”

Lucas unenrolled from Wisconsin after school officials denied multiple requests from him and his attorney, Darren Heitner, to place his name in the transfer portal during the 20-day winter window (Dec. 9-28). Wisconsin maintains it told Lucas and his mother it would not put his name into the portal because of the two-year NIL contract he signed in December.

In the lawsuit filed Friday, Wisconsin alleges Miami’s “wrongful conduct” led to Lucas’ reaching out to a Wisconsin assistant coach on the evening of Dec. 17 — two days after returning home to South Florida for winter break — and asking to be placed in the transfer portal.

A day later, Lucas “offered a personal, family-related reason for wanting to enter the transfer portal” in a text message. Three days later, however, a relative of Lucas’ contacted a Wisconsin coach and provided information “inconsistent with his family-related rationale for seeking to transfer,” the lawsuit says.

The lawsuit alleges Lucas told his position coach before heading home for winter break that he had been contacted by other schools to enter the portal but “reaffirmed that he was committed to UW-Madison.”

Wisconsin said it obtained information indicating that Miami had impermissible contact with Lucas and his representatives on multiple occasions in December and January, including sending a coach and “prominent Miami alumnus” to Lucas’ South Florida home; and offering him a “more lucrative” compensation package than the one Wisconsin was paying him.

Lucas enrolled in classes at Miami in January and participated in the Hurricanes’ spring football practice in March and April. The sophomore, who had 18 tackles as a freshman, is expected to be one of Miami’s best defensive players this fall.

The NCAA said in January that its rules “could not prevent a student-athlete from unenrolling from an institution, enrolling at a new institution and competing immediately.” Wisconsin, though, was not punished for keeping Lucas’ name out of the portal.

“Enforcement is shaky — schools can block portal entry, even if it is against NCAA rules, as seen with Lucas,” Heitner told The Athletic earlier this month. “Wisconsin appears to have escaped punishment, at least for the time being, despite the clear rules violation.”

Wisconsin’s lawsuit also alleges Miami’s conduct toward Lucas was not an isolated event but part of a broader pattern of Miami’s tampering with student-athletes.

“Now more than ever, it is imperative to protect the integrity and fundamental fairness of the game, including in connection with NIL contracts,” the lawsuit states. “Indeed, student-athletes’ newfound NIL rights will be rendered meaningless if third parties are allowed to induce student-athletes to abandon their contractual commitments.”

The Athletic’s Chris Vannini contributed to this report.

(Photo: John Fisher / Getty Images)



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WVU on Verge of Naming Rights Deals for Athletic Venues

In an effort to compete in the new landscape of college athletics, WVU is going to have to do everything possible to generate extra revenue. And while WVU director of athletics Wren Baker has continuously stressed West Virginia will be in position to compete nationally in this era, there’s still a way to take the […]

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WVU on Verge of Naming Rights Deals for Athletic Venues

In an effort to compete in the new landscape of college athletics, WVU is going to have to do everything possible to generate extra revenue.

And while WVU director of athletics Wren Baker has continuously stressed West Virginia will be in position to compete nationally in this era, there’s still a way to take the athletic department’s finances to another level.

Baker admitted during a recent appearance on the “3 Guys Before the Game” podcast that WVU is shopping the naming rights to both Milan Puskar Stadium  and the WVU Coliseum.

“We’re down the path on one naming rights opportunity that’s significant, a seven-figure opportunity,” Baker said. “To be named soon, but we’re shopping both of those. One of those is close. And we’re shopping other things as well.”

Baker acknowledged being aware that some fans will be hesitant to embrace a change in name to two historic venues, but is prioritizing the finical benefit.

“I think with Mountaineer Field, we would probably try to encourage somebody to leave Mountaineer in there, so Three Guys Mountaineer Field, something like that. I know that West Virginians get endeared to tradition, but I’ll tell you something else that I have found that West Virginians are pretty endeared to is winning. If it pencils at an amount that makes sense for us to do, we have to look at it even if it slightly adjusts some of the things on tradition.”

While he didn’t offer an exact timetable, Baker hinted that one deal is “close” and WVU is actively shopping the naming rights to both major venues.

Find more coverage of WVU director of athletics Wren Baker at WV Sports Now.

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LSU goes for 2nd national title in 3 years as it opens CWS finals against streaking Coastal Carolina

Associated Press OMAHA, Neb. (AP) — LSU and Coastal Carolina have met only two times previously as they enter the College World Series finals Saturday night. Those games back in 2016 have not been forgotten. Coastal Carolina swept the Tigers on their home field in super regionals on the way to their first national championship. […]

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Associated Press

OMAHA, Neb. (AP) — LSU and Coastal Carolina have met only two times previously as they enter the College World Series finals Saturday night. Those games back in 2016 have not been forgotten.

Coastal Carolina swept the Tigers on their home field in super regionals on the way to their first national championship. The Chanticleers’ opponent in the CWS finals that year was Arizona. Jay Johnson, now at LSU, was Arizona’s coach.

Tigers outfielder Jake Brown was 11 years old and living in Sulphur, Louisiana, at the time, and he recalled Friday how the players on that LSU team were superheroes to him.

“A little bit of heartbreak,” he said Friday. “That was a great team, a team I think could have made a good run in the championship. Obviously, things didn’t go our way that time. Looking forward to turning it around and making something good happen for us this time.”

LSU (51-15) will be playing for its eighth national championship and second in three years. Coastal Carolina (56-11), which brings a 26-game win streak into the best-of-three series, is going for its second title in its second all-time CWS appearance.

“That would put Coastal Carolina baseball on a different planet,” Chanticleers coach Kevin Schnall said.

Cameron Flukey (8-1), who pitched four innings of relief against Arizona on June 13, will start for Coastal Carolina. Johnson has not named his starter. Ace Kade Anderson (11-1), who limited Arkansas to three hits and struck out seven in seven innings on June 14, is available.

The Tigers and Chanticleers each went 3-0 in bracket play. LSU had to beat SEC rival Arkansas twice, winning the bracket final 6-5 in walk-off fashion after a wild three-run ninth inning.

LSU’s Brown is 4 for 6 with four RBIs in three CWS games and Jared Jones is 5 for 9 with two homers and six RBIs in the last two games after striking out five times in the opener against Arkansas. Tigers pitchers have walked just four in 27 innings.

“I think if you’re at this point in the NCAA tournament, you’ve been battle-tested,” Johnson said. “I don’t believe there’s anything we have not seen. … I feel like we’re well-trained and well-prepared for, in my opinion, probably the best team that we’ve played this year in Coastal.”

The Chanticleers are yet to hit a home run at Charles Schwab Field. Colby Thorndyke has two bases-clearing doubles and is 5 for 12 with eight RBIs. Dean Mihos is 5 for 12 with a double and triple. Their pitchers have walked four in 25 innings.

Johnson, in his fourth year at LSU after six at Arizona, said his heart still aches for his 2016 Wildcats team. Arizona erased a 4-0 deficit against the Chanticleers in the third and final game of the CWS finals and stranded a runner at third base in the bottom of the ninth inning.

“We were one base hit away,” Johnson said, “and it took a couple of years to get past that. I think what I do remember about all of that is it has really helped me the next three times that we’ve been here in terms of knowing how to prepare for this.”

Scoring first is key

Fast starts are a distinguishing feature of Coastal Carolina’s offense. The Chanticleers have outscored their three CWS opponents by a combined 11-0 in the first inning and are a Division I-best 37-2 when they score first. LSU is 32-7 when it opens the scoring.

5 is magic number

LSU has won 16 straight CWS games when scoring at least five runs since losing 9-5 to Miami in 2004.

High expectations

Coastal Carolina’s Schnall makes it a point to remind the media that the Chanticleers are a national power, but that doesn’t mean in February he expected the 2025 team to play for a national championship.

“We were picked fourth in the Sun Belt,” he said. “No problem. We’ll move forward, keep our head down and keep grinding. That’s what this team did. But we clearly felt like this pitching staff was going to be the best pitching staff we ever had.”

The Chanticleers were 19-8 on March 29 and are 37-3 since.

Hit by pitch leaders

Coastal Carolina leads the country with a program record 176 hit-by-pitches this season, breaking UC Irvine’s single season-record 175 in 2024. The Chanticleers have been plunked six times in three CWS games.

“They don’t eat if they get out of the way,” Schnall said, drawing laughs. “No, it’s just something that our guys have bought into. Our guys are obsessed with getting on base. They understand the way you score runs is having guys on base. And any way you can get on base helps our team win.”

Line of the day

LSU’s Brown drew laughs at Friday’s news conference when he explained the straightforward and simple way Johnson prepares him and his teammates to play.

“We came here to play baseball,” he said. “We’re not really scholars.”

___

AP college sports: https://apnews.com/hub/college-sports




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