Action stations, folks, the Nintendo Switch 2 is here, and we’ve got our hands on the new console!

We’ve also tested the latest Surface Pro tablet, found out how Spotify Wrapped 2024 got it so wrong, and tuned in to Summer Game Fest 2025 for some major announcements.

Golf World in Turmoil as New PGA Tour Innovation Sparks Controversy Among Fans

In a shocking turn of events, the PGA Tour has introduced a groundbreaking innovation at the Canadian Open, leaving golf fans worldwide divided. The new technology, a drone shot tracer that changes color based on the probability of the ball hitting the fairway, has sparked a heated debate among enthusiasts.

While some fans have welcomed the change as a step towards modernization and innovation, others have criticized it, arguing that it takes away the anticipation and uncertainty that makes watching golf exciting. One fan expressed, “It is so bad, I don’t need a robot to tell me where it thinks the ball will land, I can wait 2 seconds to find out myself.”

Speculations are rife that the PGA Tour’s new technology might have been inspired by LIV Golf, a rival league that has been attracting top players away from the traditional tour. With big names like Bryson DeChambeau and Phil Mickelson having joined LIV Golf in recent years, the competition between the two leagues is at an all-time high.

Phil Mickelson, a vocal critic of the PGA Tour, highlighted the advantages of LIV Golf, emphasizing the need for more global and competitive events that bring together the best players in the world. Mickelson pointed out that the traditional model of the PGA Tour restricted players from competing against each other frequently and internationally, a limitation that LIV Golf has successfully addressed.

As the golfing world grapples with these significant changes and innovations, one thing is clear – the landscape of professional golf is evolving rapidly, with leagues like LIV Golf pushing the boundaries of what is possible in the sport. The PGA Tour, faced with increasing competition and fan expectations, must continue to adapt and innovate to stay relevant in this dynamic environment.

Inside the surprising shift in who’s turning to Bioniq’s personalized supplements (and what they’re really after)

With personalization becoming the new standard in both the fitness and wellness industry, it’s not just Gen Z leading the charge. 

A new analysis from Cristiano Ronaldo-backed personalized supplement brand Bioniq, based on data from more than 250,000 users across the U.S. and the GCC, reveals that older adults are just as engaged in health optimization as younger consumers. 

The supplement brand, now valued at $82 million, analyzed more than six million biochemical data points using its proprietary AI algorithm, which integrates health quiz responses with blood test results. The findings offer insight into how consumers across generations and the two regions are redefining their wellness priorities.

Here are the most striking trends:

Move Over Gen Z, Midlife Has Momentum 

While Gen Z  is certainly invested in all things wellness and better-for-you foods, it’s adults aged 35 to 60 who are driving the deepest engagement. Bioniq’s data shows the most active users are men aged 35–45 and women 45–60, peaking at 50–55, representing a clear signal that midlife is when long-term health, energy, and disease prevention become top priorities.

The Obesity Dilemma

In the United States, 40% of quiz-takers were classified as obese, with men more likely to be overweight and less likely to fall within a healthy weight range compared to women. In contrast, only 20% of users in the GCC were categorized as obese, and nearly half of GCC women were classified as having a healthy weight.

Bioniq’s data shows that healthy-weight and overweight individuals are more likely to remain engaged with the program, while obese users exhibit lower retention. Although an active lifestyle is linked to stronger long-term participation, the findings suggest that users classified as obese may disengage if they don’t see immediate results. Bioniq notes this underscores the need for stronger education and motivational support to sustain engagement in this group.

Nutrient Concerns 

Bioniq found that in the U.S., individuals focused on health and nutrient deficiencies tended to be older, particularly in the 44–55 age group. In contrast, health-conscious users in the GCC skewed younger, with the largest segment falling between ages 30 and 45.

Among women aged 18–35, 30% identified iron deficiency as a key concern. Encouragingly, 94% of Bioniq Pro members in this group optimized their ferritin levels within six months — though interest in iron levels tends to decline with age, according to the personalized supplement company.

The Brain Game

Is cognitive health becoming more important than chasing six-pack abs? The data suggests so. Nearly half of all Bioniq users ranked memory and focus as their top wellness goals, with younger users especially prioritizing brain function, sleep quality and anxiety management.

Aging Well Remains Universal

Half of all men, regardless of age, listed muscle strength as a top health priority, with younger men focused on muscle mass, cognitive performance, and libido support. Older men, by contrast, are increasingly concerned with anti-aging, heart health, and bone strength.

For women, beauty and aging were the dominant themes. Younger users prioritized skin, hair, and nail health, while older women shifted their focus to memory and skin health. Across both genders, the desire to age well grows stronger with time.

“At Bioniq, we’ve observed a significant transformation in our audience over the years,” Bioniq founder and CEO Vadim Fedotov said. “While we initially catered to health enthusiasts and athletes, we’re now seeing a growing demand from an older demographic seeking personalized solutions for healthy aging and longevity. Additionally, the rise in female customers highlights the increasing awareness and demand for tailored health optimization. This evolution reinforces our goal to provide science-backed, data-driven supplementation for every stage of life.”

This spring, Bioniq announced a partnership with social wellness club Remedy Place to launch Meridian, a personalized health assessment program available to club members. As a perk of the collaboration, Remedy Place members also receive personalized, co-branded Bioniq x Remedy Place canisters to store their supplements.

SANTA CLARA — Nvidia is eyeing a major expansion of an office site the company owns next to its headquarters, documents on file with Santa Clara city planners show.

The tech company has filed a proposal to build a new office building at 2400 Condensa St., which is west of, and directly next to, Nvidia’s complex on San Tomas Expressway, documents show.

“To support our growth as we push the boundaries of accelerated computing, we have submitted a permit application to expand our headquarters with additional offices, lab space, and parking,” an Nvidia spokesperson stated in comments emailed to this news organization.

Nvidia’s development plans envision the demolition of an office and research building that Nvidia already owns and occupies. The existing office building totals 215,500 square feet, according to commercial real estate database Property Shark.

That building is on a parcel that is roughly 11 acres, Property Shark estimates show.

Nvidia intends to replace the existing structure with a modern office building that is expected to total 324,000 square feet, according to Santa Clara planning files.

The development would also include a parking structure with about 2,900 vehicle spaces and 36 surface parking spaces, city documents show.

“We hope to start work on this third phase of our long-standing development agreement with the city in the fall,” the Nvidia spokesperson stated in the email.

Santa Clara-based Nvidia has embarked on a remarkable quest to widen its footholds in the South Bay, primarily through property purchases next to and near its headquarters. It has also pursued leasing deals in locations that include an office building in San Jose.

Originally Published: June 5, 2025 at 9:45 AM PDT

ADELAIDE, Australia — Millions of Americans strap on Apple Watches, Fitbits, and other fitness trackers every day, diligently monitoring their steps, heart rate, and sleep patterns. These devices generate a treasure trove of health data that could revolutionize how doctors treat patients, if only people would actually share it.

A new study from the University of South Australia reveals that while 94% of fitness tracker users say they’re willing to share their device data with healthcare providers, less than half have ever actually done so. Only 43% have directly shared their tracker information during medical appointments, despite the potential for this data to improve their care.

Published in the journal Healthcare, the research surveyed 447 current and former wearable activity tracker users across multiple countries to understand why there’s such a massive gap between good intentions and real-world behavior regarding health data sharing.

These numbers expose both an enormous opportunity and a fundamental problem in modern healthcare. Patients are increasingly taking charge of their own health monitoring through consumer devices, but this wealth of objective data isn’t making it into doctors’ offices where it could actually make a difference.

How This Impacts Healthcare

Traditional healthcare relies heavily on patients’ self-reported behaviors, such as how much they exercise, how well they sleep, and whether they’re taking their medications. But people are notoriously bad at accurately remembering and reporting these details. Fitness trackers, on the other hand, provide continuous, objective measurements that could give doctors a much clearer picture of their patients’ daily health behaviors.

The study found that people with chronic health conditions were more likely to have discussed or shared their tracker data with healthcare providers. Those patients typically have more frequent medical appointments and greater motivation to actively manage their health.

However, these same patients were also more likely to express concerns about sharing their data, creating a paradox where the people who could benefit most from data sharing are also the most worried about it.

Privacy Worries

Privacy emerged as the top concern among the 26% of participants who had reservations about sharing their tracker data. Only 10% of all participants cited privacy as a specific worry, but it was by far the most common concern mentioned.

Australian participants were significantly less likely to have shared their data with healthcare providers compared to Americans, while U.S. participants reported fewer privacy concerns overall. This suggests cultural attitudes toward health data sharing vary considerably, even among developed nations with similar healthcare systems.

People between 35 and 44 were more likely to have shared their tracker data than younger adults aged 18 to 24, while those aged 45 to 54 expressed the most concerns about data sharing. This pattern suggests that middle-aged adults may see the most immediate value in sharing health data, while older adults remain more cautious.

Researchers conducted their survey between February and May 2023, recruiting participants through Amazon Mechanical Turk and Facebook. They included adults who had used a fitness tracker within the past three years for at least one month, excluding those who only used smartphone apps without an actual wearable device.

The final sample was predominantly young (84% under 45), female (60%), and well-educated (75% had higher education qualifications). Most participants came from the United States (60%) or Australia (27%), with the remainder from 31 other countries.

Participants answered questions about whether they’d discussed or shared their tracker data with healthcare providers, their willingness to do so, and any concerns they had about such sharing. The survey also collected information about participants’ demographics, health status, and tracker usage patterns.

What People Actually Use These Devices For

Most participants used popular brands like Apple (45%), Fitbit (20%), and Garmin (20%). About 80% were current users, while 20% had stopped using their devices. Daily usage was common, with 66% using their trackers every day.

Most people reported that their fitness trackers actually helped them become more active. About 66% said they had either constantly increased their activity or increased and maintained higher activity levels since using their devices.

When participants did share data with healthcare providers, they most commonly did so through proprietary apps, verbally during appointments, or via direct messaging. The contexts usually involved tracking health metrics, setting goals, or discussing specific health concerns.

Many healthcare systems simply aren’t equipped to handle patient-generated data from consumer devices. Current fitness trackers often don’t meet healthcare systems’ stringent privacy and security requirements, and many doctors lack training on how to interpret and use this information effectively.

The researchers noted that developing secure data management solutions for wearable devices, including encryption or de-identification features, could help address privacy concerns and enable safer use of this data during clinical encounters.

The Missed Opportunity

The sheer volume of health data being generated but not utilized is overwhelming. The global wearable activity tracker market is valued at approximately $63 billion and projected to reach $352 billion by 2033. With roughly 20% of Australian adults and 39% of U.S. adults owning fitness trackers, there’s an enormous amount of objective health data being collected every day.

Unlike traditional medical data, which is collected sporadically during doctor visits, fitness trackers provide continuous monitoring. This real-time data could help doctors spot trends, adjust treatments, and provide more personalized care recommendations.

In order to implement tracker data effectively, we need to develop more secure data-sharing platforms, train healthcare providers on how to use tracker data effectively, and create clearer guidelines for when and how this data should be incorporated into clinical decision-making.

Patients are ready and willing to share their fitness tracker data with doctors, but the healthcare system isn’t ready to receive it. Bridging this gap could unlock significant improvements in how we monitor and manage health, but it will require investment in technology, training, and privacy protections to make it work.

Ochy has formed a strategic alliance with England Athletics to integrate its AI-driven gait analysis technology into the training resources available to the organization’s extensive network of runners and coaches. This partnership marks a significant advancement in making professional biomechanical assessments accessible to athletes at all skill levels.

Ochy’s AI-driven gait analysis platform utilizes smartphone video capture to process and gain insights from key running metrics, including foot strike patterns, joint alignment, and upper body mechanics. The system delivers comprehensive feedback and customized training recommendations within moments.

By eliminating the need for expensive lab equipment or specialist consultations, Ochy democratizes access to movement analysis that was previously restricted to elite athletes. England Athletics will promote this resource to its 147,000 registered members across 1,750 affiliated clubs.

Image Credit: Ochy x England Athletics