A strong performance alone is not enough. What counts is the environment. If you meet platforms that not only offer visibility but also relevant contacts – retailers, media, investors – you will gain a real head start.

ISPO 2025 (30. NOV. – 02. DEC. 2025) is just such a platform. With curated arenas for Sportstech, Health & Wellbeing, Raw Materials, Retail Solutions – and of course the ISPO Brandnew Village – it is a catalyst for startups with vision.

Caspar Copetti, co-founder of On, makes this clear. Great opportunities arose for his brand not only after ISPO, but also shortly after the Brandnew Award announcement:

Just two weeks after the announcement, we had 600 emails in our inbox – which is also how our first six distribution partnerships came about.

Another special highlight is the Founders Fight Club, a pitch competition that puts start-ups to the test with direct feedback, critical questions and lots of entertainment. Those who impress here not only gain international attention, but often also valuable contacts and investors.

Whether matchmaking with retailers in the new Retail Clubmedia boost through the Global Sports Creator Summit or concrete support through the ISPO Young Talents program: not only contacts are made here , but real opportunities for company growth.

In an era where algorithms analyze every play and wearables track every heartbeat, it’s easy to believe that data now drives professional sports. But as technology transforms the industry at lightning speed — from AI-generated scouting reports to virtual reality training — one truth remains: It still takes a leader to motivate players, inspire a team and steer a franchise to success on the field and off.

The future of sports may be increasingly digital, but its heart is still deeply human. Behind each advanced analytic is a person who created it — a flesh-and-blood being who, despite possessing incredible talent and athletic ability, is subject to the same human fears, doubts and need for interpersonal connection as all of us are.

That’s why leaders matter. We instinctively know this to be true, yet despite the billions of dollars the sports industry has invested in advanced technology, analytics and cutting edge artificial intelligence platforms, sports has invested very little in maximizing the capacity of those who are perhaps the most influential in developing raw talent into highly capable performers.

Leadership pipelines still look like they did a decade ago with sporadic mentorship, a weekend seminar and the occasional MBA. Meanwhile, the tech stack keeps piling higher. And in this high-tech arena, strong, visionary sports leadership will be more essential than ever.

At Abilene Christian University, we decided the answer wasn’t another gadget. It was a new kind of curriculum. On May 19, we launched the Center for Sports Leadership and Learning, a fully online bachelor’s and master’s hub built in partnership with organizations like the Texas Rangers and Houston Texans.

Our goal is to unlock the human potential within each sports professional and athlete. Our curriculum is grounded in self-assessments, guiding leaders to understand themselves on and off the field.

We’re also helping leaders understand others by developing the emotional intelligence it takes to navigate high-stakes situations and conflict. We call this “high-performance leadership” and it makes all the difference in an industry where the tech stack keeps rising and the pressure to win at all costs builds.

Our early pilot with RangersU, an academic pathway for Texas Rangers players and coaches, shows what’s possible. The Houston Texans, the National Amateur Fall Baseball Federation and Endebrock Talent Management are among our growing list of partners who believe sports, at its core, is a character venture.

But ACU is just one university. The larger point is this: Every conference, league and sports-tech startup now faces the same choice. Invest in comprehensive leadership development or watch emerging technology outpace the people tasked with wielding it responsibly.

In the biblical Book of Proverbs we’re reminded, “Where there is no vision, the people perish.” The sports industry is staring at a vision vacuum — one that no sensor, streaming deal or blockchain ticketing platform can fill. The solution is deceptively simple and incredibly hard: Build better leaders to keep up with tech.

That’s the play ACU has chosen. We invite leagues, athletic directors and forward-thinking franchises to run it with us, because the scoreboard of the future will measure character every bit as much as points, and the teams that train for both will own the next era of sport.

Stephen Johnson is CEO of Abilene Christian University–Dallas, home of the Center for Sports Leadership and Learning.

The Sports Training Market Report by The Business Research Company delivers a detailed market assessment, covering size projections from 2025 to 2034. This report explores crucial market trends, major drivers and market segmentation by [key segment categories].

How Big Is the Sports Training Market Size Expected to Be by 2034?

The sports training market size will grow from $19.53 billion in 2024 to $21.12 billion in 2025 at a compound annual growth rate (CAGR) of 8.2%. The market expansion is attributed to modern sports techniques, advanced training equipment, media coverage of sports, investment in athlete development, and sports nutrition advancements.

The sports training market size is projected to reach $28.67 billion by 2029, growing at a CAGR of 7.9%. Growth is driven by technological advancements, health and fitness awareness, sports participation growth, training equipment innovations, and personalized coaching demand. Major trends include AI-driven coaching tools, virtual reality for training, personalized fitness programs, wearable technology expansion, and focus on athlete wellness.

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What Are the Emerging Segments Within the Sports Training Market?

The sports trainingmarket covered in this report is segmented –

1) By Sports Type: Soccer, Cricket, Basketball, Volleyball, Tennis, Badminton, Others

2) By Medium: Online, Offline

3) By Application: Men, Women, Kids

Subsegments:

1) By Soccer: Youth Training, Professional Training, Skill Development Programs

2) By Cricket: Batting Coaching, Bowling Coaching, Fielding Coaching

3) By Basketball: Shooting Techniques, Dribbling Skills, Defense Tactics

4) By Volleyball: Serving Techniques, Blocking Skills, Spiking Drills

5) By Tennis: Serve Techniques, Forehand And Backhand Drills, Match Play Practice

6) By Badminton: Footwork Drills, Smash Techniques, Net Play Practice

7) By Other Sports Type: Athletics, Swimming, Rugby

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What Long-Term Drivers Are Shaping Sports Training Market Trends?

The rising participation in sports is expected to drive the growth of the sports training market. More people are engaging in physical activities due to increased awareness of health benefits. Sports training helps athletes improve specific skills and overall fitness. For example, in December 2023, the Sports & Fitness Industry Association reported an increase in team sports participation in the U.S. from 2020 to 2022. Therefore, the rising sports participation is contributing to the growth of the sports training market.

Who Are the Top Competitors in Key Sports Training Market Segments?

Major companies operating in the sports training market are Tata Steel, i9 Sports Corporation, Palms Sports LLC, Kitman Labs Inc., USOPC, Ignite Sport UK Ltd., Sports Academy, Athletic Lab, CMT Learning Ltd., Dynamic Sports Training, Edstart Sports Coaching, Sport Structures Limited, The Coach Crew, TOCA Football Inc., Spolto, Beijing Ice Sports Training Centre, EL1, Elle Football Academy, ESM Internationale, Nanjing Inner Sports Technology Co Ltd

What Trends Are Expected to Dominate the Sports Training Market in the Next 5 Years?

Companies in the sports training market are focusing on human pose estimation technology to improve athletic performance and training precision. In December 2023, BeONE Sports (US) partnered with MobiDev (US) to launch an AI-powered comparative training platform. This platform provides real-time feedback on athletes’ form and compares their movements to ideal repetitions, offering personalized recommendations for improvement and making elite coaching more accessible.

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https://www.thebusinessresearchcompany.com/report/sports-training-global-market-report

Which Regions Are Becoming Hubs for Sports Training Market Innovation?

North America was the largest region in the sports training market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sports training market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Frequently Asked Questions:

1. What Is the Market Size and Growth Rate of the Sports Training Market?

2. What is the CAGR expected in the Sports Training Market?

3. What Are the Key Innovations Transforming the Sports Training Industry?

4. Which Region Is Leading the Sports Training Market?

Why This Report Matters:

Competitive overview: This report analyzes the competitive landscape of the 3D imaging software market, evaluating key players on market share, revenue, and growth factors.

Informed Decisions: Understand key strategies related to products, segmentation, and industry trends.

Efficient Research: Quickly identify market growth, leading players, and major segments.

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The ‘adidas x Mercedes-AMG PETRONAS Formula One Team Collection’ brings together two global icons in sport and innovation to deliver a modern capsule that fuses high-performance design with motorsport heritage. As an Official Team Partner, adidas has developed a comprehensive range of apparel, footwear, and accessories tailored for both team members and the wider F1 fanbase.

From the outset, the collection reflects a shared commitment to technical excellence and cutting-edge style. Featuring dark, streamlined aesthetics and precision-engineered materials, each piece is designed to meet the demands of high-performance environments while maintaining everyday versatility.

By combining advanced functionality with a refined visual identity, adidas and Mercedes-AMG PETRONAS F1 Team present a unified expression of speed, style, and team pride. The result is a capsule that allows fans and athletes alike to embody the spirit of Formula One through elevated, purpose-driven gear.

Image Credit: adidas

The TQ HPR60 is a lightweight electric mountain bike motor engineered for integration into modern e-MTB systems. The motor provides up to 60 Nm of torque and 350 W peak power while maintaining a compact design at approximately 1.92 kg. It is developed using TQ’s Harmonic Pin-Ring transmission technology, which facilitates a reduction in mechanical complexity and contributes to a quiet operation as well as an immediate response during pedaling. This design approach aims to optimize the power-to-weight ratio to suit applications where minimal system weight and unobtrusive motor placement are critical requirements.

The HPR60 incorporates several enhancements over prior iterations, including a more efficient cooling system and the integration of a high-resolution display for monitoring key performance metrics. The motor’s design supports expanded battery options, allowing for greater flexibility in configuring overall powertrain systems for diverse e-MTB applications. Its compact form factor enables integration within the bottom bracket area, reducing interference with suspension dynamics and overall bike geometry. These technical modifications align with the goal of providing an advanced drive unit that meets the demands of lightweight electric mountain biking.

Image Credit: TQ