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About 3 in 10 US adults follow women's sports, a new AP

When Meghan Sells heads to Providence Park to watch Oregon’s professional women’s soccer team, she finds herself among a fairly mixed crowd — groups of young women, dads bringing their children, youth players checking out the Thorns’ latest match.Video above: Caitlin Clark returns to Iowa City as Indiana Fever face Brazilian national teamThe physician’s assistant […]

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About 3 in 10 US adults follow women's sports, a new AP

When Meghan Sells heads to Providence Park to watch Oregon’s professional women’s soccer team, she finds herself among a fairly mixed crowd — groups of young women, dads bringing their children, youth players checking out the Thorns’ latest match.Video above: Caitlin Clark returns to Iowa City as Indiana Fever face Brazilian national teamThe physician’s assistant is a self-described lifelong sports fan and former softball player who “will watch any sport.” That includes both collegiate and professional sports for women, putting Sells squarely in a fan base that suddenly has more options than ever before and is seen as fertile ground for teams and advertisers eager to ride the rising interest in the women’s game.About 3 in 10 U.S. adults follow women’s professional or college sports “extremely,” “very” or “somewhat” closely, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. That’s lower than the share who follow men’s sports by the same measurements — about half — but it also shows that Sells is far from alone.As interest and investment in women’s sports have picked up in recent years, so have the entry points for fans. The meteoric rise of Caitlin Clark, the University of Iowa phenom-turned-WNBA star, helped bring wider attention to women’s basketball, and increased streaming availability, international success and name, image and likeness deals have elevated the value and viewership of women’s sports.”Growing up, I feel like the only sports I was able to really see on TV were men’s — which is fine, I like men’s sports,” Sells said. “But I enjoy watching women’s sports more. … I think the more that you see it on TV, the more you’re going to have younger people interested in it.”The poll found that women’s sports fans — those who follow women’s sports at least “somewhat” closely — are different from men’s sports fans. Fans of women’s sports, while not a majority-female group, are more gender balanced than men’s sports fans. Those who follow women’s pro sports also are more casual in their fandom than men’s pro sports fans, tending to say they attend or watch games occasionally rather than frequently. People who follow men’s sports, by contrast, are more likely to identify attachments to teams as opposed to players.The survey was conducted just before the start of the 2025 WNBA season, an expansion year for the league. Coming off a season in which attendance records were set (and reset ), the league will debut a new franchise — the Golden State Valkyries — and up the number of regular season games from 40 to 44.In 2026, two additional teams will join the league, including one in Portland, Oregon. Sells, who’s been in the city for about a decade, said she is prepared to get season tickets.WATCH: Hy-Vee, Caitlin Clark Foundation donate $300,000 to Food Bank of IowaDifferent fan basesMen’s sports at both the collegiate and professional levels remain more popular than women’s sports, the poll found. About one-third of U.S. adults said they watch, listen to or read about men’s collegiate sports at least “somewhat” closely, and more than 4 in 10 say they follow men’s pro sports. By contrast, about 2 in 10 say they follow women’s collegiate sports at least “somewhat” closely, and a similar share say they follow women’s pro sports.A greater share of men than women say they follow professional or collegiate sports overall, but the gender balance was more even among women’s sports fans. Around half of fans of women’s sports are male, the survey found, compared with about two-thirds of fans of men’s sports.This could be in part due to the overlap between the fandoms: About 90% of U.S. adults who follow women’s sports at least “somewhat” closely also say the same about men’s sports, though about half of people who follow men’s sports said they also followed women’s sports.As women’s sports increase in popularity and accessibility, a relatively large share are casual fans. While close to 9 in 10 of both men’s and women’s pro sports fans say they frequently or occasionally watch, listen to or read about their respective professional sports, a higher percentage of women’s sports fans say they are only occasional consumers.That includes people like Matthew Behr, 58, a lifelong fan of the Green Bay Packers and Milwaukee Brewers in his home state of Wisconsin. He doesn’t watch a lot of basketball, he said, but when the sport crosses into news coverage, he will read up on it.That’s how he started following Clark, whose final seasons at Iowa were credited with bringing new viewers to the sport and who now plays for the Indiana Fever.”I was seeing it on MSNBC,” he said. “I don’t watch a lot of basketball. It’s not a men’s and women’s thing. If she was playing in a women’s football league, I’d probably watch that.”WATCH: Fans thrilled to watch Caitlin Clark and Indiana Fever in Iowa CityAttending gamesMen’s sports — with larger leagues, bigger TV deals and a more expansive media ecosystem — have a more fervent audience. About two-thirds of men’s sports fans said they “frequently” or “occasionally” attend a professional sporting event in person, compared with roughly half of women’s sports fans.One possible reason women’s sports fans aren’t showing up at sporting events is they’re less likely to be attached to a specific team. Only about one-third of women’s sports fans said the teams they support or follow are “extremely” or “very” important to why they follow the sport. For men’s fans, the figure was around 50%.However, nearly identical shares of men’s and women’s sports fans said that certain athletes they support were at least “very” important to why they follow women’s sports.Bernard Seltzer, a high school administrator and math and science teacher in Tampa, Florida, considers himself a general sports fan and said he enjoys watching the most skillful athletes, regardless of their gender. Even at the high school level, he is impressed by the finesse he sees female athletes demonstrate.”Sometimes it’s more impressive than watching masculine people banging their heads against the wall,” he said.

When Meghan Sells heads to Providence Park to watch Oregon’s professional women’s soccer team, she finds herself among a fairly mixed crowd — groups of young women, dads bringing their children, youth players checking out the Thorns’ latest match.

Video above: Caitlin Clark returns to Iowa City as Indiana Fever face Brazilian national team

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The physician’s assistant is a self-described lifelong sports fan and former softball player who “will watch any sport.” That includes both collegiate and professional sports for women, putting Sells squarely in a fan base that suddenly has more options than ever before and is seen as fertile ground for teams and advertisers eager to ride the rising interest in the women’s game.

About 3 in 10 U.S. adults follow women’s professional or college sports “extremely,” “very” or “somewhat” closely, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. That’s lower than the share who follow men’s sports by the same measurements — about half — but it also shows that Sells is far from alone.

As interest and investment in women’s sports have picked up in recent years, so have the entry points for fans. The meteoric rise of Caitlin Clark, the University of Iowa phenom-turned-WNBA star, helped bring wider attention to women’s basketball, and increased streaming availability, international success and name, image and likeness deals have elevated the value and viewership of women’s sports.

“Growing up, I feel like the only sports I was able to really see on TV were men’s — which is fine, I like men’s sports,” Sells said. “But I enjoy watching women’s sports more. … I think the more that you see it on TV, the more you’re going to have younger people interested in it.”

The poll found that women’s sports fans — those who follow women’s sports at least “somewhat” closely — are different from men’s sports fans. Fans of women’s sports, while not a majority-female group, are more gender balanced than men’s sports fans. Those who follow women’s pro sports also are more casual in their fandom than men’s pro sports fans, tending to say they attend or watch games occasionally rather than frequently. People who follow men’s sports, by contrast, are more likely to identify attachments to teams as opposed to players.

The survey was conducted just before the start of the 2025 WNBA season, an expansion year for the league. Coming off a season in which attendance records were set (and reset ), the league will debut a new franchise — the Golden State Valkyries — and up the number of regular season games from 40 to 44.

In 2026, two additional teams will join the league, including one in Portland, Oregon. Sells, who’s been in the city for about a decade, said she is prepared to get season tickets.

WATCH: Hy-Vee, Caitlin Clark Foundation donate $300,000 to Food Bank of Iowa

Different fan bases

Men’s sports at both the collegiate and professional levels remain more popular than women’s sports, the poll found. About one-third of U.S. adults said they watch, listen to or read about men’s collegiate sports at least “somewhat” closely, and more than 4 in 10 say they follow men’s pro sports. By contrast, about 2 in 10 say they follow women’s collegiate sports at least “somewhat” closely, and a similar share say they follow women’s pro sports.

A greater share of men than women say they follow professional or collegiate sports overall, but the gender balance was more even among women’s sports fans. Around half of fans of women’s sports are male, the survey found, compared with about two-thirds of fans of men’s sports.

This could be in part due to the overlap between the fandoms: About 90% of U.S. adults who follow women’s sports at least “somewhat” closely also say the same about men’s sports, though about half of people who follow men’s sports said they also followed women’s sports.

As women’s sports increase in popularity and accessibility, a relatively large share are casual fans. While close to 9 in 10 of both men’s and women’s pro sports fans say they frequently or occasionally watch, listen to or read about their respective professional sports, a higher percentage of women’s sports fans say they are only occasional consumers.

That includes people like Matthew Behr, 58, a lifelong fan of the Green Bay Packers and Milwaukee Brewers in his home state of Wisconsin. He doesn’t watch a lot of basketball, he said, but when the sport crosses into news coverage, he will read up on it.

That’s how he started following Clark, whose final seasons at Iowa were credited with bringing new viewers to the sport and who now plays for the Indiana Fever.

“I was seeing it on MSNBC,” he said. “I don’t watch a lot of basketball. It’s not a men’s and women’s thing. If she was playing in a women’s football league, I’d probably watch that.”

WATCH: Fans thrilled to watch Caitlin Clark and Indiana Fever in Iowa City

Attending games

Men’s sports — with larger leagues, bigger TV deals and a more expansive media ecosystem — have a more fervent audience. About two-thirds of men’s sports fans said they “frequently” or “occasionally” attend a professional sporting event in person, compared with roughly half of women’s sports fans.

One possible reason women’s sports fans aren’t showing up at sporting events is they’re less likely to be attached to a specific team. Only about one-third of women’s sports fans said the teams they support or follow are “extremely” or “very” important to why they follow the sport. For men’s fans, the figure was around 50%.

However, nearly identical shares of men’s and women’s sports fans said that certain athletes they support were at least “very” important to why they follow women’s sports.

Bernard Seltzer, a high school administrator and math and science teacher in Tampa, Florida, considers himself a general sports fan and said he enjoys watching the most skillful athletes, regardless of their gender. Even at the high school level, he is impressed by the finesse he sees female athletes demonstrate.

“Sometimes it’s more impressive than watching masculine people banging their heads against the wall,” he said.

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San Giljan Water Polo Club redevelopment gets ERA approval

The Environment and Resources Authority (ERA) has approved a revised land reclamation project tied to the redevelopment of the San Giljan Aquatic Sports Club in St Julian’s, MaltaToday reports. The development is set to feature a restaurant with outdoor seating, a lido for sunbeds, a swimming pool, and upgraded club facilities. An […]

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The Environment and Resources Authority (ERA) has approved a revised land reclamation project tied to the redevelopment of the San Giljan Aquatic Sports Club in St Julian’s, MaltaToday reports.

The development is set to feature a restaurant with outdoor seating, a lido for sunbeds, a swimming pool, and upgraded club facilities. An earlier application was withdrawn after the ERA objected to the destruction of protected seagrass meadows (Posidonia oceanica) and the project’s heavy visual impact on Balluta Bay.

In the revised plans, the land reclamation footprint was reduced, cutting projected seagrass loss by 80%, the newspaper reports. A redesigned bullnose breakwater will be built on piles instead of caissons, ensuring the seagrass beneath is not entirely buried. However, some shading and scouring impacts are still expected. An updated Environmental Impact Assessment downgraded the ecological impact from “major significant” to “minor-to-moderate significant.”

While the visual impact has been lessened in some viewpoints – particularly from Pjazza Balluta and Xatt is-Sajjieda – it remains moderate-to-major from other vantage points, including Triq George Borg Olivier and Spinola seafront. ERA noted that such visual effects are “unavoidable” in urbanised land reclamation projects.

During July’s board meeting, NGO representative Martin Galea DeGiovanni and member Charmaine Mangion voted against approval, warning that the project still represents substantial development with lasting pressure on fragile marine habitats, MaltaToday reports.

Despite these objections, ERA’s directorate recommended approval, noting improvements in design and mitigation measures. The permit will require independent monitoring of the marine environment, silt curtains to contain dredging, prevention of spillages, and limits on lighting during construction.

The ERA board approved the project, with only two dissenting votes. Chairman Perit Vincent Cassar underlined the importance of strict monitoring of Posidonia throughout the works, which will be funded by the developer.

ERA’s clearance paves the way for the Planning Authority’s final decision.

The San Giljan club, one of Malta’s leading water polo teams and current Premier Division Winter League champions, has long been seeking modernised facilities to match its sporting stature.





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Boys water polo | Piedmont looks for more success

The Piedmont High School boys water polo team is looking forward to another successful season despite a change at the top. Longtime coach John Savage is stepping back this year after his child was born in December. Rik Krumins, who has served as an assistant in several previous seasons will take the reins with Savage […]

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The Piedmont High School boys water polo team is looking forward to another successful season despite a change at the top. Longtime coach John Savage is stepping back this year after his child was born in December. Rik Krumins, who has served as an assistant in several previous seasons will take the reins with Savage only coming out once or twice per week.

Savage joked that he will be a “consultant” this year.

Krumins is more than familiar with the program. His son Peter was a standout on the North Coast Section Division 2 championship team in 2023. His daughter Esme is a junior on the Piedmont girls team.

“We’re actually really excited about this group,” Rik Krumins said. “We have a few seniors coming back.” Elles Krieckhaus is one of those.

“He has been on varsity for the past four years,” Krumins said. “He’s going to be our key goal scorer. He’ll be playing two-meters and doing a lot of post up on the side as well as leading our counter attack.”

Goalkeeper Luke McAuliffe is a senior entering his third year as a starter. “He has been playing club,” Krumins said. “He gets out of the water pretty high. He’s a very vocal goalie. Controlling the defense, directing where our players are at certain times.”

Luke McAuliffe

Zach Dupree, another senior, will be seeing an increase in playing time. “He’s an up and coming varsity player,” Krumins said. “He’ll be two-meter offense and prob two-meter defense.”

A couple of returning sophomores will also be key players. Krumins called Rylan Patty, “a very aggressive offensive player, he’ll be doing a lot of post up, driving, counter attacking.”

Krumins said of Henry Stein that he’s a left-hander and “played a lot of minutes last year as a freshman. He really holds down the 4-5 side and the wing.”

Freshman Ben Kappes should make an immediate impact. “He has been playing club for the last three-four years,” Krumins said. “He’ll be coming in with a skill set to contribute to the team on the defensive side and the offensive side.”

Henry Stein looks to pass

Krumins said the team will use a drop defense while splitting the top. The advantage the Highlanders have is rather than just one player to center the offense and counter around, they have several and can push the tempo. Krumins said maturity and growth will need to improve over the course of the season. “Slowing the tempo down and making the right decisions,” he said.

The goals are the same. “Competing for league championships, competing for an NCS title,” Krumins said. “We’re a pretty well-balanced team. We have four, five, six, seven players that can contribute at any one time.”

The team will again play without a home pool as construction continues. Krumins said he has been told completion is about 10 weeks out but isn’t counting on any home matches.

“My goal would be to have an alumni game as the first in the new pool,” he said, targeting November or December.



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Sports Fans Embracing AI Habits – SportsTravel

A new global research study commissioned by IBM shows that fans are changing the way they consume sports, turning to new, more dynamic experiences, including the use of AI, personalization and real-time features. The survey queried more than 20,000 global sports fans across 12 countries, asking them about their habits in consuming sports of all kinds. The […]

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A new global research study commissioned by IBM shows that fans are changing the way they consume sports, turning to new, more dynamic experiences, including the use of AI, personalization and real-time features.

The survey queried more than 20,000 global sports fans across 12 countries, asking them about their habits in consuming sports of all kinds. The results showed that those fans increasingly view technology — particularly AI — as a positive force and that they are using it more often. Total AI usage among fans has grown since 2024 across nearly all markets, with 85% of respondents noting that they saw value in integrating the emerging technology into their sports experience. In addition, 63 percent expressed some level of trust in AI-generated sports content, noting that real-time game/match updates (35%) and personalized content (30%) were their top priorities for AI-enhanced engagement.

The survey also asked fans how often they attend in-person events, with 73% around the world saying that they attend at least one event per year.

When it comes to the digital experience of consuming sports, over half (51%) of the fans surveyed turn to video highlights, with 37% enjoying post-event recaps and 32 percent staying connected to their sport by consuming player interviews. Dedicated mobile sports apps are also important to sports fans: Nearly 75% use them to stay updated.

Social media also remains the leading platform for accessing additional content, with influencers play a prominent role: 59% of fans surveyed engage with influencers for analysis and predictions.

Habits May Shift Again

The survey also shows that fans’ consumption of sports is not only changing now, but will likely continue to change in the future. Only 27% of surveyed fans expect those habits to stay the same over the next two years, with 80% saying technology – specifically AI— will have the greatest influence on how they follow sports by 2027.

More than half (56%) of surveyed fans want AI-powered insights and commentary for past, current and future sporting events. And advances in tech may open up new avenues for future fans in countries where they don’t speak the language. One-third of responders said real-time translation technology will have the most significant impact on their international sports experience in the next 2-3 years — particularly in markets where English is not the dominant language.

“The sports media landscape is more complex than ever, and fans are comfortable consuming digital content around the clock,” said Kameryn Stanhouse, IBM’s vice president, sports and entertainment partnerships. “With fans signaling their readiness to embrace AI, we will continue working with our tournament, league and media partners to meet fans where they are, whether they’re watching the action in person or enhancing their second-screen experience.”
To access the full report, click here.



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How Amarillo College reunited a group of Hereford volleyball alums

The Hereford athletic program has produced a handful of talented college volleyball players in recent years. Former Herd star and current West Texas A&M standout Taytum Stow has received numerous conference and national awards while competing for the Lady Buffs. Before Stow, Meagan Ellis starred for HHS, continuing her career at Southern Nazarene University in […]

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The Hereford athletic program has produced a handful of talented college volleyball players in recent years.

Former Herd star and current West Texas A&M standout Taytum Stow has received numerous conference and national awards while competing for the Lady Buffs.

Before Stow, Meagan Ellis starred for HHS, continuing her career at Southern Nazarene University in Oklahoma, where she also earned all-conference recognition.

Now, the next pair of Hereford products are looking to leave their mark at the collegiate level as they begin their freshman seasons at Amarillo College. London Baker and Jynae Fletcher, two first-year players for the Badgers, enter the program after strong careers in Deaf Smith County.

While the NJCAA may be a step up in competition for the Hereford products, their relationship with a member of AC’s coaching staff has helped ease the local talents into their next chapter.

Hereford reunion at AC

Baker and Fletcher’s familiarity with the coaching staff at Amarillo College is part of what brought the duo to head coach Scott Sandel.

The aforementioned Ellis, a Hereford graduate, is an assistant coach for the Badgers’ volleyball team, and has known Baker for years. As a middle school student, Baker served as Hereford’s ball girl while Ellis was starring on the team, initially building a relationship between the two.

“I have known London since I was a freshman in high school, so 2013,” Ellis said. “She was one of my ball girls because I played with her older sister, who’s a year older than me. So London has been in the gym, running around, constantly touching a ball. Her job was supposed to be shagging balls, but we could always just never get her off of the wall setting and passing and always just trying to pepper with one of the other volleyball girls.”

“I think that I have been able to see her come out of her shell a little bit more as she’s gotten older, and I think that she’ll only excel. I think she’s a great gal. She’s so much fun to be around, and so I think once we start getting her more comfortable, then she’ll do great things.”

Like Baker and Ellis, Ellis has known Sandel since she was around 11-years-old. Ellis’ mother was an assistant for the Amarillo College head coach when he was coaching club volleyball, and Sandel began giving Ellis lessons.

Ellis’ relationship with Sandel brought her to Amarillo College after finishing her career at SNU, and Baker’s connection with Ellis helped land the Texas Panhandle Super Team honoree on the Badgers’ roster.

The relationship between Ellis and Baker has also helped the 5-foot-9 setter work on one of her primary goals since arriving on campus.

Mastering a new skill

Like any freshman starting their first season of college athletics, Baker knows there are a few areas she needs to improve on the court.

With Amarillo College, though, Baker is more focused on growing as a vocal leader and communicator.

“My goals are to just grow as a person, not only as a player, but as a person,” Baker said. “
I feel like I’ve spoken more, been more of a leader. I love talking and getting to know all the girls individually. I used to be very soft spoken.”

Ellis has also noticed Baker’s efforts to be vocal on and off the court, saying that being around the team more often has been good for the HHS product.

Sandel also had high praise for Baker, highlighting her ability to connect with her teammates and her efforts to be a good teammate.

“I love London,” Sandel said. “She’s awesome. One of London’s biggest strengths is, everybody just loves her. She’s just a great person, so, for her, that’s always going be her thing. 
Her teammates are going to give her everything they have, because they just love her.”

“So for her, coming out (of her shell) a little more, being a little more directive, that’s a process that she needs to learn. That’s a process we need, because they’re going to play hard for her. So the more she learns and demands out of them, they’ll come with her, that’s a plus.”

After earning TGCA All-State and District 4-4A Co-Offensive MVP recognition as a senior, Baker appears poised for a strong collegiate career with the Badgers.



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Familiar face takes over Fenwick boys golf 

A longtime coach is making his return to competition this fall at Fenwick High School. Kyle Perry, who coached boys water polo from 2012 to 2023, has taken over the Friars’ boys golf team, replacing another longtime coach, Jerry Kribs.  “I am excited to be [varsity] head coach,” said Perry, who served as the head […]

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A longtime coach is making his return to competition this fall at Fenwick High School. Kyle Perry, who coached boys water polo from 2012 to 2023, has taken over the Friars’ boys golf team, replacing another longtime coach, Jerry Kribs. 

“I am excited to be [varsity] head coach,” said Perry, who served as the head coach of the junior varsity team and was Kribs’ varsity assistant the last three seasons. “Having worked with Coach Kribs over the past few seasons, he has left me with a great group of gentlemen. These guys love to play golf and love to grind out results.” 

Fenwick returns seven golfers from last season: seniors Ryan Brennan, Johnny Cox, Aidan Haefner, Conor Hanley, Michael McMahon, and Luke Sherlock; and junior Alex Kulisek. Newcomers are freshman Marco Cefalu; juniors Clayton Dine, Danny O’Donoghue, James Papp, and Jay Raber; and senior Lee Sheahan. 



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