NIL
How Louisville is preparing to pay athletes
AMELIA ISLAND, Fla. — If Judge Claudia Wilken denies the seminal House v. NCAA settlement this week, the University of Louisville will likely move forward with paying its athletes directly, athletics director Josh Heird told The Courier Journal.
“That’s probably the path we would go down,” Heird said at ACC spring meetings. “Just from the standpoint of the more control you can have of the situation, the better. It’s been a little bit disjointed with outside entities, collectives, doing things. So I would presume that’s the road we would go down.”
The settlement, which received preliminary approval in October, would provide $2.8 billion in back damages to athletes who could not profit off their NIL between 2016 and Sept. 15, 2024. It would also bring revenue sharing to college sports starting July 1 with a projected cap for 2025-26 of $20.5 million per school. Heird has “a lot of confidence” that Wilken will approve the agreement, though one aspect of it has delayed her decision by more than a month.
Instead of scholarship limits, the version of the House settlement Wilken granted preliminary approval to established roster caps. This structure would cause thousands of athletes across the country to lose their spots. Heird said this would have “little to no impact” on Louisville, as its rosters are “relatively small by comparison with other peer institutions.” Objectors spoke out against roster limits at the April 7 final approval hearing in Oakland, California.
Their testimony clearly moved Wilken, who gave attorneys two weeks to amend the roster limit concept. She suggested grandfathering in athletes already on existing rosters. Executives from the Power Four conferences — Big Ten, SEC, ACC and Big 12 — agreed to an optional grandfathering-in model for schools. On May 7, Wilken said she would allow objectors to file responses to the NCAA and power conferences by Tuesday. The plaintiffs and NCAA have until Friday to respond in turn.
As athletics departments around the nation brace for Wilken’s decision — an approval or denial, the latter of which would destabilize college sports and likely send the lawsuit back to trial — how might U of L move forward?
Well, several states have laws permitting schools to directly pay college athletes — including Kentucky. The commonwealth passed Senate Bill 3 in March, amending its previous name, image and likeness legislation so state universities could legally operate within the House settlement’s proposed revenue-sharing model. Ross Dellenger of Yahoo! Sports reported last week that athletics directors predict many schools will use state law to begin paying athletes, regardless of whether Wilken denies the settlement. One AD told Yahoo!: “What can the NCAA do about it?”
Louisville will probably take advantage of state law in this way, Heird said. Should the settlement get denied, U of L wouldn’t be beholden to the $20.5 million cap. Instead, paying athletes would just “be a budget constraint,” Heird said. “But I’d contend it’s a budget constraint now.”
If the settlement is approved, U of L plans to distribute $20.5 million among its varsity sports during the 2025-26 athletics year. There are “a handful of variables,” Heird said, that U of L is considering as far as how to divvy up that cash:
One, will the House settlement, once/if approved, provide any guidance on this front?
Two, what sports are driving revenue? (Historically, football and men’s basketball.)
Three, what sports are bringing eyeballs and interest to the school? (Football, men’s basketball, women’s basketball, volleyball and baseball quickly come to mind.)
And four, where does Louisville have opportunities to be especially successful? (See No. 3.)
While Louisville has a general idea of the percentage breakdown, Heird declined to share those numbers by sport, as they’re “not set in stone yet.” However, Front Office Sports reported that power conference schools are expected to dedicate 75% of the $20.5 million toward their football programs. Texas Tech’s reported breakdown gives 74% to football, 17% to 18% to men’s basketball, 2% to women’s basketball, 1.8% to baseball and the rest to other sports. That’s $15.17 million for football, $3.69 million for men’s basketball and $410,000 for women’s basketball.
About 80 miles east of Louisville, the University of Kentucky approved the creation of Champions Blue, LLC, last month in an effort to keep up with college sports’ changing landscape. The LLC will effectively function as a holding company containing UK Athletics so it can more quickly, efficiently and creatively adapt to changes in the industry.
Champions Blue will be chaired by UK President Eli Capilouto and otherwise made up of “outside experts.” These experts, athletics director Mitch Barnhart said, will be folks in professional sports with connections to UK, business associates of the athletics department and other UK officials who could provide an outside-of-sports perspective. The aim of the board is to help UK better understand the landscape of college athletics as it continues to evolve during and after the proposed House settlement. As such, the board will be charged with meeting with Barnhart and Capilouto regularly to discuss opportunities for revenue growth.
Is U of L looking into a similar kind of restructuring?
“With everything going on around college athletics, it’s a good time to take a step back and observe what others are doing,” Heird said. “And, as I’ve told our staff, we don’t need to be out in front on anything that we’re doing. Let’s let the landscape evolve a little bit, look at the pros and cons of what others are doing and what makes the most sense for us. And then once we feel like we have the information we need to make a decision, we’ll make a decision.”
Reach college sports enterprise reporter Payton Titus at ptitus@gannett.com, and follow her on X @petitus25.
NIL
Ty Simpson Reportedly Getting NIL Contract Offers After NFL Draft Decision, New Rumors on Alabama QB
Ty Simpson has declared for the 2026 NFL Draft, but that hasn’t curbed college football programs from trying to get the Alabama quarterback on their roster.
According to AL.com’s Nick Kelly, Simpson has been offered “a deal that could total $6.5 million” from one program, while three SEC teams have offered “at least $4 million and more.”
Simpson was the No. 26 overall player and No. 4 quarterback in the class of 2022, according to 247Sports’ composite rankings. He’s a bit of a rare breed in today’s college football landscape in the fact that he waited three years at Alabama before becoming the starter, rather than transferring somewhere else.
Simpson played behind Bryce Young in 2022 and Jalen Milroe in 2023 and 2024 before eventually landing the starting job in 2025. While he had a few shaky outings, he was one of the best quarterbacks in the SEC this year, throwing for 3,567 yards, 28 touchdowns and five interceptions
His final game with the Crimson Tide came in the College Football Playoff quarterfinal against Indiana, where he threw for just 67 yards in a 38-3 blowout loss.
Bleacher Report’s NFL Scouting Department considers Simpson to be the No. 30 overall player and the No. 3 quarterback in this year’s draft class. In the latest mock draft from B/R, Simpson is projected to land with the Los Angeles Rams with the No. 13 pick.
While Simpson is widely projected to be a first-round pick, the NFL combine should give him a good idea of where he might land in April. Assuming he’s a consensus first-round pick, it’s hard to imagine Simpson will return to the collegiate level.
If he isn’t so confident about going in the first round, perhaps he’ll take one of the lucrative NIL offers he’s reportedly received.
NIL
Tennessee football offered Alabama quarterback Ty Simpson $4 million
Jan. 11, 2026Updated Jan. 12, 2026, 1:12 a.m. ET
Quarterback Ty Simpson may be headed to the NFL, but it’s not because he didn’t have suitors in college football.
Simpson, who started for Alabama during the 2025 season, declared for the 2026 NFL Draft on Jan. 7.
A source close to Simpson told The Tuscaloosa News on Jan. 11 that Miami offered him $6.5 million to play for the Hurricanes in 2026. That would have made him the highest-paid player in college football.
Tennessee and Ole Miss each offered Simpson $4 million, the newspaper reported through the same source.
Simpson is a Tennessee native from Martin, where he won a TSSAA state championship his senior season at Westview in West Tennessee.
Simpson’s base salary at Alabama was $400,000, the newspaper reported. That doubled to $800,000 with incentives.
Simpson has not entered the NCAA transfer portal and has not yet signed his NFL paperwork. However, he plans to play in the Senior Bowl later this month in Mobile, Alabama, according to the newspaper.
Simpson played all four seasons for the Crimson Tide, but did not start until 2025, when he threw for 3,567 yards and had 28 touchdowns and five interceptions. He helped Alabama reach the College Football Playoff quarterfinals, where it lost to Indiana in the Rose Bowl.
NIL
Ty Simpson “not wavering” on decision to turn pro amid NIL bidding war
Alabama quarterback Ty Simpson announced last week that he was leaving school early to enter the NFL draft. But that hasn’t stopped other college programs from offering him lucrative NIL deals.
What started out in the $4 million range has reached in excess of $6 million, a source with knowledge of the situation told Bama247.
But that same source said the offers were unsolicited and that Simpson “hasn’t wavered” in his decision to enter the NFL draft. The expectation is he will not change his mind before the Wednesday deadline for underclassmen to declare.
Al.com was first to report the unrelenting interest in Simpson as the draft deadline approaches.
Simpson went 11-4 in his lone season as the starter, leading Alabama to the College Football Playoff and a come-from-behind victory at Oklahoma in the first round. But his season ended on a sour note as he threw for only 67 yards and no touchdowns in a 38-3 loss to Indiana in the Rose Bowl that saw him sidelined for much of the second half with a rib injury.
Simpson, who was named a team captain in the summer, finished the season with 3,567 passing yards, 28 passing touchdowns and five interceptions. He also ran for 93 yards and two scores.
Recent NFL mock drafts have had Simpson ranked among the top three quarterbacks — behind Indiana’s Fernando Mendoza and Oregon’s Dante Moore — and a borderline first-round pick.
Alabama 2026 NFL draft decision tracker: Who will stay in school or enter draft?
With Simpson gone, Mack and Russell are the two most experienced quarterbacks on the roster. The two were listed as co-backups this season with Mack having a 62-to-36 edge in total offensive snap over Russell.
Both Mack and Russell resigned with Alabama last week.
NIL
The Ohio State football program is in Transfer Portal crisis thanks to Ross Bjork
When Ohio State made the decision to hire Ross Bjork as athletic director once Gene Smith stepped down, a large reason was that he was supposed to be an expert in the NIL space. Bjork touted his ability to galvanize donors and pay the athletes what they rightly deserved.
The end of his tenure at Texas A&M did see the football program spend a lot of money on recruits. It backfired spectacularly. Jimbo Fisher did not coach the team well, and Bjork had to fire him and pay him around $77 million to not coach the program.
Since coming to Columbus, Bjork has used the opposite approach. He has been borderline stingy at every corner when it comes to NIL for the Ohio State football program. Instead of helping the Buckeyes, he is actively sinking the ship just a year after winning a national title.
Ross Bjork is actively hurting the Ohio State football program
30 players have entered the Transfer Portal from this year’s version of the Ohio State Buckeyes. That is by far the most since the portal became a widely used thing. What’s even worse is that Bjork has refused to pay enough to bring enough players in to replace those guys leaving.
There have been several instances of the Buckeyes losing out on talented portal players because they did not use their NIL money correctly. Bjork seems to think that the College Sports Commission is actually going to be able to enforce any sort of cap when it comes to revenue sharing.
No other high-major program is operating under those assumptions. In fact, most of Ohio State’s competitors keep reloading in the portal. Indiana is arguably passing the Buckeyes when it comes to finding talented older players in the portal, and that’s why they are playing for a national title.
Bjork was a questionable hire when he was brought in. The shine has worn off from the 2024 national championship, and more people are realizing that the title was won in spite of him, not because of him. Ryan Day needs to start putting his foot down when it comes to the football program.
NIL
No. 1 portal WR Cam Coleman commits to Texas
After some marquee portal losses, the Texas Longhorns needed to add elite talent to the wide receiver room and did just that with the addition of Auburn Tigers transfer Cam Coleman over the Alabama Crimson Tide, Texas A&M Aggies, and Texas Tech Red Raiders.
Coleman is one of the crown jewels of the portal class, the No. 4 player overall and the No. 1 wide receiver and five spots ahead of the next-best offensive player — former Alabama wide receiver Isaiah Horton. The elite wideout made the most of his second recruiting cycle, but traveled to Austin first before trips to College Station, Lubbock, and Tuscaloosa. He’s ranked as a five-star portal prospect after arriving at Auburn two years ago as a five-star high school prospect, the second-ranked wide receiver behind Ohio State’s Jeremiah Smith.
In two years at Auburn, the 6’3, 200-pound wideout emerged as one of the nation’s most explosive targets despite the Tigers struggling to find consistency at quarterback. In two seasons, he accounted for 1,306 yards and 13 touchdowns catching passes from Peyton Thorne, Jackson Arnold, and Ashton Daniels. The hope for both Texas fans and Coleman is that putting him with a quarterback who specializes in the deep ball, like Arch Manning, will both open up the Texas offense and set him up for a one-year springboard on the Forty Acres.
This plan has worked wonders for Texas in previous years, with Matthew Golden and Adonai Mitchell putting up big numbers in Burnt Orange and hearing their names called early in the NFL Draft.
Texas was likely heading to the portal in the offseason regardless, but the departures of DeAndre Moore and Parker Livingstone made it a true necessity for the Longhorns. The Longhorns have bolstered the skill position talent on offense with the additions of Coleman and former Arizona State running back Raleek Brown.
NIL
Legend posts Transfer Portal message that Ohio State football fans needed to see
As more and more Ohio State football players enter the Transfer Portal, the Buckeyes continue to let prospects go by without adding them to the roster. Despite several high-profile visits, the Buckeyes have only brought in five players from the portal to offset the 30 they’ve lost.
Ross Bjork should receive the majority of the blame. His failure to use NIL effectively, while every other major program seems to be able to, is a massive problem. Of course, there is something to be said for the change in mindset for some of the college football players these days.
Former Ohio State running back Maurice Clarett had his own gripes with the NCAA. He tried to challenge the NFL rule so that he could enter the NFL after his freshman season. Ultimately, that failed. Regardless, he gave his take on the portal situation.
Maurice Clarett explains why Ohio State football players are transferring
From Clarett’s perspective, he believes that college kids are just looking around to capture the most money possible.
There’s nothing going on besides money. Kids talk to kids. Parents talk to parents. Programs around the country need to win now. They’re paying a premium for guys. Not really hard to leverage yourself when you’re a former 4-5 star recruit that comes from Ohio State. 🤷🏾♂️
Not…
— Maurice Clarett (@ReeseClarett13) January 11, 2026
Clarett isn’t wrong that Ohio State certainly props up other kids who aren’t at the top of the depth chart. The cache of being at an elite program for a year helps them get more NIL money from a lower-level school, allowing them to maximize their earning potential.
That’s still no excuse for what is happening with the Ohio State Buckeyes. There is no reason that they should have this many players exiting the program and so few coming in. Ryan Day needs to get Bjork’s expectations in line for how the NIL game is played.
If that doesn’t happen, Ohio State is going to start to fall behind very quickly. Other programs have risen, and old powers are using NIL to get back to the top, as well. The Buckeyes need to fix their approach before it is too late and they fall too far behind.
-
Sports3 weeks agoBadgers news: Wisconsin lands 2nd commitment from transfer portal
-
Rec Sports1 week agoFive Youth Sports Trends We’re Watching in 2026
-
Sports3 weeks agoKentucky VB adds an All-American honorable mention, loses Brooke Bultema to portal
-
Motorsports3 weeks agoDr. Patrick Staropoli Lands Full-Time O’Reilly Ride with Big Machine Racing
-
NIL2 weeks ago
Fifty years after IU’s undefeated champs … a Rose Bowl
-
Motorsports2 weeks agoBangShift.com IHRA Acquires Historic Memphis Motorsports Park In Millington Tennessee. Big Race Weekend’s Planned For 2026!
-
Sports2 weeks agoColorado volleyball poised to repeat success
-
Sports2 weeks ago2025 Volleyball Player of the Year: Witherow makes big impact on Central program | Nvdaily
-
Sports2 weeks agoH.S. INDOOR TRACK & FIELD: GLOW region athletes face off at Nazareth University | Sports
-
Motorsports3 weeks agoNJ Motorsports Park Announces 2026 Event Schedule






