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Packaging and Selling Sports on FAST

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On Wednesday, May 21, Michael Nagle, Founder and CEO, Ashling Digital, will moderate the Streaming Media Connect May panel “FAST Break: Packaging and Selling Sports on FAST.” Premium sports streaming is a big event business, with licensing fees reaching into the stratosphere and large-scale, global delivery traffic demands threatening to overload the most formidable networks. The highest-profile sports streams happen on premium subscription services and draw users through exclusivity. As sports increasingly makes inroads with FAST, exclusivity is a much smaller part of the equation, according to the latest Gracenote data. What do FAST sports channels look like, what kind of sports programming works on FAST, and how do successful FAST sports channels target audiences and satisfy advertisers while breaking ranks with the industry trend of sports rights exclusivity?

Confirmed panelists include:

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Michael Nagle has spent his entire career in media. He is the Founder and CEO for Ashling Digital, where he assists FAST channels with distribution, marketing, and partnerships. Home Media Magazine listed him as one of its “Digital Drivers” in both 2016 and 2017. Nagle has served in leadership roles for Bloomberg, Playboy, Nature Vision, and Invincible Entertainment. He was GM of Streaming for USA TODAY and USA TODAY Sports from 2022 to 2024. In 2023, Michael was honored as one of “Gannett’s Greatest” for Diversity & Inclusion. He also teaches Advertising and Marketing Communications at Fashion Institute of Technology (FIT) in New York.

“I’m seeking to get a better understanding of which sports help FAST stand out and whether live broadcasts are a crucial element for streaming sports,” Nagle says. On the panel, “I think we’re also going to cover some sports betting topics and what is necessary to draw not only viewership but also advertisers.”

Christy Tanner has transformed the world’s most recognizable brands and startups into dominant, profitable multi-platform media competitors. Recognized internationally for her innovations in live-streaming, AI, and social and digital growth strategies, Tanner currently chairs Swerve TV, serves as a Board Director of Audacy, and is a trusted C-suite consultant. Previously, as the leader of two divisions for CBS Interactive, she launched game-changing new streaming services that established market dominance and created exponential revenue growth for CBS’s Sports, News, Local, and Media businesses. 

“Live sports viewership is surging in FAST—from well-established sports such as boxing to ascendant sports such as MMA. At Swerve, we’re focused on helping leagues expand their fanbases and on providing more opportunities for fans to watch the sports they love,” Tanner shares. “We have found that exclusivity is not critical to drawing audiences and monetizing content. In fact, our partners see a lift across the board in their sport’s fandom, whether that’s attendance in-person or viewership on other platforms.”

Cathy Rasenberger is President of Rasenberger Media LLC, a leading media industry consulting firm providing business development, outsourced management, and strategic advisory services. Rasenberger is also a Founder and Co-President of Sports Studio, a global sports platform, distribution, and monetization company dedicated to delivering and monetizing free, high-quality sports programming across linear and on-demand platforms. Sports Studio, owns and operates Free Live Sports TV, which is among the world’s largest dedicated free sports platforms. Rasenberger has been included among CableFax’s “Top 100 Heavy Hitters” and “Most Powerful Women,” and she was inducted into the Cable TV Pioneers.

“Sports on FAST is experiencing a big transformation. Until recently the most underrepresented category in FAST, sports is now the fastest growing, with sports FAST channels more than doubling in the past 9 months from 107 channels to 220 channels,” Rasenberger states. “Sports FAST services are adding many more marquee and live events, including the Super Bowl on TUBI, MLB and Formula 1 on ROKU Channel, and NBA on Amazon Prime Video. As viewership continues to shift from cable to streaming, major sports leagues and programmers are moving more premium and live content to FAST to reach audiences no longer watching traditional TV, particularly Gen Z. The growth of live sports on FAST will be a major driver for user acquisition, viewership and monetization on FAST, just as live sports on ESPN drove the early success of Cable TV.”

Sports channels showing pickleball, cricket, poker, MMA fights, and other events that aren’t necessarily mainstream “are also finding success on FAST,” she says, because “FAST has made these niche sports accessible due to lower costs and [fewer] barriers to entry.” Rasenberger adds, “According to eMarketer, Free Ad Supported Streaming accounts for 20% of all media viewership, yet ad spend on FAST is only 8% of total. The growth of more sports on FAST will be the magnet to attract bigger brands and ad budgets to FAST and help close that gap.”

Pamela Duckworth is an award-winning executive producer with extensive experience across all production disciplines and brand marketing. She is head of Fubo Studios, which is Fubo’s original production division dedicated to sports and entertainment programming across multiple formats. Duckworth brings more than 25 years of production experience—from initial conception to final distribution—in pay TV (live streaming, cable), commercials, live sports and events, syndicated television series, and short-form content to Fubo. In her role, Duckworth is responsible for all strategy, creative direction, and original programming for the company’s growing owned and operated TV networks, including Fubo Sports, Fubo Movie Network, and Fubo Latino Network.

“More audiences are watching sports on FAST platforms than ever before,” Duckworth agrees. “In 2024, global sports channel viewership on FAST increased 150%, according to Amagi’s Global FAST Report,” she notes. “FAST has carved out space for all types of sports and leagues to land broader distribution and attract more eyeballs. Now it’s not just the major leagues that are commanding viewers, it’s also the niche and emerging sports that are thriving thanks to FAST.” 

Duckworth says that this is evident on Fubo Sports, “where we stream over 900 hours of live sports content a year, including breakout leagues like Bare Knuckle Fighting Championship and classics like World Poker Tour.”

Tom Buffolano is Head of Business Development at Tata Communications. He previously served as Head of Business Development, College Sports, at The Switch. A seasoned expert in the sports broadcasting and entertainment industry, his experience spans business development and partnerships, sales and marketing, rights acquisition, programming and production, distribution, and monetization. Buffolano holds decades of experience growing businesses and driving new partnerships at leading media companies, including MTV Networks, CBS College Sports, LTN Global Communications, BitFire Network/Studios, and LiveU. Buffolano co-founded and was Chairman of the SVG College Sports Summit and College Sports Media Awards.

“FAST Sports content can be programmed in a variety of ways, including live content and VOD according to the target audience preference, location/time zone, language, and sponsor integration,” Buffolano shares, and in addition, the content “does not rely on subscription, so it is 100% accessible to be viewed when and where you want it.” 

He observes that sports that are too niche don’t really work, because “[w]hile FAST can help grow an audience, you need to sow revenue to offset operations costs, and you need a relatively large audience to do that.” The most important thing is “finding a target audience that will be loyal to your FAST Channel, [which] comes with research and a comprehensive programming plan, providing a predictable viewing experience.”

H. Robert Muzac is Director of Operations at HRM International Media. Muzac created a Sports Documentary Series called “Lacrosse Legends.”  A comprehensive look at America’s greatest game featuring Legends past, present, and future.  In 5 years “Lacrosse Legends” has played a part in getting at least 8 different lacrosse players induction in various Hall of Fames.  Muzac also runs HRMI Media, a company which creates media advertising campaigns, by producing video & audio commercials and scheduling them on broadcast platforms throughout the country.  Muzac has been in advertising sales since 1998. At Power 99fm (Philadelphia), HOT97fm, WCBS Newsradio 88, and the NY Yankees (NY).  Muzac also successfully completed the 2010 Broadcast Leadership Training Program given by the National Association of Broadcasters (Washington DC).

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On Thursday, May 22, Brian Ring, Principal Analyst, Ring Digital llc, will moderate the Streaming Media Connect May panel “Publishers Pay to Play Free: Next Steps in Ad-Based Streaming Monetization.” Increasingly, content publishers are finding they need more control over their ad stack. This panel looks beyond the touted monetization-ready feature sets in streaming playback solutions and drills down with key content providers on how well these solutions facilitate ad signaling and ad stitching and integrate with ad servers, discussing what kind of reporting they provide to measure success. The panel also highlights the differences in ad-based monetization strategies as between CTV platforms, online video players, and mobile apps. And finally, panelists dig deep into critical emerging standards that are changing SSAI this year.





Fubo Brings Live European League of Football to Fubo Sports FAST Network With Multi-Year Agreement


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Week Ahead: Monday, Jan. 12 to Sunday, Jan. 18

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By Jim Fenton

BRIDGEWATER, Mass. — Here’s a look at the week ahead (Jan. 12-18) for the Bridgewater State University athletics teams:

WEDNESDAY

WOMEN’S BASKETBALL, at Anna Maria College, 5:00 PM: The Bears travel to Paxton, Mass., for a game against the AMCATS.

Anna Maria is a new member of the Massachusetts State Collegiate Athletic Conference after moving from the Great Northeast Athletic Conference.

The AMCATS are 4-7 overall and dropped their lone conference game to Salem State, 71-67.

BSU, after a 1-9 start in non-conference games, are 2-0 in the MASCAC with wins over Fitchburg State and Salem State.

MEN’S BASKETBALL, at Anna Maria College, 7:00 PM: BSU takes on a MASCAC newcomer on the road.

The teams played non-conference games the past two seasons with the Bears winning both. They opened the 2023-24 season with a 119-110 overtime win on the road and defeated Anna Maria, 89-64, in a game played at Wheaton College last season.

The AMCATS are 4-8 overall and 1-1 in the conference with a loss to Salem State and a win over the Mass. College of Liberal Arts.

BSU is 3-10 overall and is 1-1 in the MASCAC, defeating Fitchburg State and losing to Salem State.

FRIDAY

MEN’S INDOOR TRACK & FIELD, at the Bates Invitational & Multi, 10:00 AM: Ryker King and Drew Alves will compete in the heptathlon at the two-day meet held at Bates College’s Merrill Gymnasium.

The University of New Hampshire finished first last season while Bates was second in the seven-team field.

SATURDAY

MEN’S INDOOR TRACK & FIELD, at the Branwen Smith-King Invitational, 10:00 AM: The Bears will take part in the meet held at Tufts University.

Last season, BSU was third in the six-team field with Kevin McBirney winning the 1,000-meter run, breaking the school record with a time of 2:29.42.

MEN’S INDOOR TRACK & FIELD, at the Bates Invitational & Multi, 10:00 AM: King and Alves will wrap up their two-day stay at the Bates College meet in Lewiston, Maine.

WOMEN’S INDOOR TRACK & FIELD, at the Branwen Smith-King Invitational, 10:00 AM: The Bears compete in the meet at Tufts University.

Kiara Abrantes led BSU by winning two events last season, setting a school record of 25.26 seconds in the 200 and placing first in the 60.

Serenity Sands was also first for BSU in the high jump, helping the Bears wind up third overall.

WOMEN’S SWIMMING & DIVING, at home, Brandeis and Keene State, Noon: The Bears have their first competition since Dec. 6 when they host a tri-meet against the Judges and the Owls.

BSU lost to both Keene State, 166-133, and Brandeis, 165-121, in a tri-meet in New Hampshire last year.

MEN’S SWIMMING & DIVING, at home, Brandeis and Keene State, Noon: The Bears return to the pool for the first time since hosting the BSU Invitational on Dec. 6.

In a tri-meet a year ago in New Hampshire, BSU split a pair, defeating Keene State, 145-112, and losing to Brandeis, 184-77.

WOMEN’S BASKETBALL, at home, Mass. College of Liberal Arts, Noon: The Bears close out January with four of five games at the Tinsley Center, beginning with a matchup with the Trailblazers.

The teams are meeting for the first time since Feb. 3, 2024.

WRESTLING, at home, Williams College, 12:30 PM: The Bears will host Senior Day at Kelly Gym as part of the final home match of the season.

BSU lost at home to Williams a year ago, 42-9.

Williams was No. 3 in the last New England Wrestling Association rankings.

MEN’S BASKETBALL, at home, Mass. College of Liberal Arts, 2:00 PM: After playing just two home games in the opening two months of the season, the Bears will be playing four of five games at the Tinsley Center to finish January.

BSU and Mass. College split two games last season, each winning at home.

The Trailblazers begin the week 3-8 with three straight losses and are 0-2 in the MASCAC.

SUNDAY

MEN’S SWIMMING & DIVING, at Bentley University, 1:00 PM: The Bears will be in Waltham, Mass., to face the Division II Falcons.

Desmond Ng led BSU last season against the Falcons, winning the 100 breaststroke and placing second in the 200 freestyle. the Bears were defeated at home, 173-50.

WOMEN’S SWIMMING & DIVING, at Bentley University, 1:00 PM: The Bears compete in the first of two straight road meets, traveling to Waltham, Mass., to take on the Division II Falcons.

BSU lost at home to Bentley, 189-99, a year ago.



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VOTE for the 2025 Las Cruces Sun-News Female Athlete of the Year

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Updated Jan. 11, 2026, 1:02 p.m. MT

This post has been updated to correct a duplicate nominee.

Voting is now open for the 2025 Las Cruces Sun-News Female Athlete of the Year award.

100 nominees have been chosen by the Sun-News across Las Cruces-area schools, including Las Cruces, Mayfield, Organ Mountain, Centennial, Mesilla Valley Christian, Gadsden, Santa Teresa, Chaparral and Hatch Valley. They have been chosen from volleyball, basketball, softball, soccer, track and field, cross country, wrestling, golf and tennis teams from all nine of those schools.

The nominees represented themselves, their schools and their communities in the best possible way they could during their respective seasons. They each accomplished something notable and made their friends, family, coaches and loved ones proud. They were All-State players, All-District players, strong performers at state championships, or members of the Sun-News’ Super Teams.



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UNC Bears volleyball’s busy offseason

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The UNC volleyball team’s fall season ended a little more than a month ago, and the Bears are already moving on toward 2026

In a rare occurrence, two freshmen will join UNC this month with the start of the spring semester. The program also said good-bye to associate head coach Pi’i Aiu, who announced his retirement in December.

Freshmen Gillian Walton and Riley Taylor were among six players to sign for 2026, the program announced in November. Walton and Taylor are expected to be on campus for the start of the spring semester Monday with both athletes opting to graduate a semester early from high school.

UNC has since announced the signing of three transfer students in setter Emily Bruss, middle blocker Summer Snead and outside hitter Kylie Cackovic.

Walton was an outside hitter, defensive specialist and opposite hitter at Overland Park High School in Overland Park, Kansas. Taylor was a right-side outside hitter at Green Level High School in Apex, North Carolina.

University of Northern Colorado head volleyball coach Lyndsey Oates, right, and associate head coach Pi'i Aiu walk off the court at Bank of Colorado Arena following a stoppage of play Thursday, Oct. 30, 2025 in Greeley. UNC defeated Montana State 3-0 for its first sweep of the season and to remain in a tie for second place in the conference standings. (Anne Delaney/Staff Reporter).
University of Northern Colorado head volleyball coach Lyndsey Oates, right, and associate head coach Pi’i Aiu walk off the court at Bank of Colorado Arena following a stoppage of play Thursday, Oct. 30, 2025 in Greeley. UNC defeated Montana State 3-0 for its first sweep of the season and to remain in a tie for second place in the conference standings. (Anne Delaney/Staff Reporter).

UNC, 17-16 overall in 2025, turned in one of its most successful seasons under head coach Lyndsey Oates.

After starting their nonconference season with a 3-9 record, the Bears turned things around during the Big Sky Conference season.

UNC won the conference tournament title on its home court, and advanced to the NCAA Tournament. UNC then pushed nationally ranked Creighton to five sets in a first-round match on the Bluejays’ home floor in Omaha, Nebraska.

The match was the final one for Aiu, who’d been with Oates for seven years.

Aiu came to UNC before the 2019 season after 12 years at the University of Colorado in Boulder. He was promoted to associate head coach in January 2020, and was really a right-hand man for Oates.

She said this week the search for a successor will soon begin. Oates was aware of Aiu’s plans to retire long before the end of the season. She said she heard from several people on her coaching connection with Aiu as news of his retirement became public.

“I don’t know that I took that for granted,” Oates said of Aiu as a coaching colleague. “It is maybe true how much success the two of us had together in the last seven years.”

Oates said she previously had the same camaraderie with assistants Jenny Glenn and Tom Hunter, both of whom spent close to a decade in the program.

Northern Colorado Bears head coach Lyndsey Oates talks to her players on the court during the Big Sky Conference Volleyball Tournament championship match against Idaho State at the Bank of Colorado Arena on the campus of the University of Northern Colorado in Greeley on Wednesday, Nov. 26, 2025. (Brice Tucker/Staff Photographer)
UNC Bears volleyball coach Lyndsey Oates talks to her players on the court during the 2025 Big Sky Conference Volleyball Tournament championship match against Idaho State on Nov. 26, 2025 at the Bank of Colorado Arena in Greeley. UNC beat the Bengals in three sets to earn the Big Sky’s automatic bid to the NCAA Tournament. (Brice Tucker/Staff Photographer)

In the last seven years, UNC’s record is 150-64 with four Big Sky Conference Tournament titles leading to four NCAA Tournament appearances. In the same span, UNC also won a Big Sky Conference regular-season championship (2024). Also in 2024, UNC qualified for the National Invitational Volleyball Championship after a runner-up finish at the Big Sky tournament.

“It just shows you how valuable assistant coaches are,” Oates said. “I mean, they are doing a bulk of the recruiting and their training, and they create our culture as much as a head coach does.”



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WSU volleyball signs Audrey Hollis out of the transfer portal – The Daily Evergreen

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Four weeks ago, it was made public that Jackie Carle and Italia Bernal were both hitting the transfer portal. At the time, this left the Cougars with Livia Ward as the only setter on the team.

On Wednesday, the Cougs fixed at least part of the setter shortage by signing setter Audrey Hollis. Hollis will be a true junior in the fall and is a transfer from the University of Hawai’i. Before playing in Hawaii, she played at UC San Diego in 2024.

As a sophomore at Hawai’i, she recorded 125 assists and 49 digs. However, she only played in 16 out of 29 matches and 38 total sets.

At UC San Diego, however, she produced. As a freshman, while playing both setter and opposite, she logged 921 assists, 8.86 assists per set (fifth-most in the Big West Conference in 2024), 188 digs, 48 blocks, 57 kills and 17 service aces. She played in 27 out of 30 matches, starting in 25 of them, and helped the Tritons achieve an overall record of 17–13, which allowed them to qualify for the Big West Championship in the team’s first year of eligibility.

For her freshman-year efforts, she made the Big West All-Freshman team.

Hollis even has championship-level DNA after she helped lead her club volleyball team to win the USA Volleyball 18s National Championship in the National Division in 2022.

Despite her statistically underwhelming season at Hawai’i this past year, head coach Korey Schroeder and company will look to tap into the upside she showed in her freshman year.

“Audrey brings a lot of [experience] and [success] for us at the setter position. Her freshman season she ran a 5-1 for a very successful UC-San Diego team while she was still 17 years old,” Schroeder said about her in a statement posted on the WSU Athletics website upon signing her.





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Lubbock-Cooper Liberty Campbell Beeler is top area volleyball player

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Jan. 12, 2026, 4:05 a.m. CT

WOODROW — Like the rest of the Lubbock-Cooper freshmen three years ago, Campbell Beeler faced one of the first major decisions of her life.

Should she stay at her high school, or enter a new frontier as part of the first contingent to attend Lubbock-Cooper Liberty?

There were plenty of factors to consider, including the athletics landscape. What would sports at a new school look like?



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Here is the 2025 Lubbock Avalanche-Journal volleyball Super Team

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Jan. 12, 2026, 4:09 a.m. CT

Here is the Lubbock Avalanche-Journal’s volleyball Super Team for the 2025 season. Players are listed in alphabetical order in their respective tiers.

Read about our player of the year, Lubbock-Cooper Liberty senior Campbell Beeler.

OFFENSIVE PLAYER OF THE YEAR

Emma Clawson, Sr., OH, Shallowater

Clawson, a New Mexico State signee, notched 511 kills (.303 hitting percentage), 157 digs, 36 aces, 13 blocks and eight assists. She was District 2-3A MVP and Texas Girls Coaches Association all-state.



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