Technology
Sports Finishes Market Size by Application, Type, Geographic
Sports Finishes Market According to Market Research Intellect, the global Sports Finishes market under the Internet, Communication and Technology category is expected to register notable growth from 2025 to 2032. Key drivers such as advancing technologies, changing consumer behavior, and evolving market dynamics are poised to shape the trajectory of this market throughout the forecast […]


Sports Finishes Market
According to Market Research Intellect, the global Sports Finishes market under the Internet, Communication and Technology category is expected to register notable growth from 2025 to 2032. Key drivers such as advancing technologies, changing consumer behavior, and evolving market dynamics are poised to shape the trajectory of this market throughout the forecast period.
The sports finishes market has been experiencing notable growth, driven by the increasing demand for high-quality surfaces in sports facilities. As global sports events continue to gain popularity, there is a growing need for durable, weather-resistant, and aesthetically pleasing finishes. Technological advancements in surface coatings, including polyurethane and acrylic-based products, are enhancing the longevity and performance of sports surfaces, further propelling market expansion. Additionally, the rising awareness of player safety and performance optimization has increased investments in advanced sports infrastructure. Urbanization and increasing disposable incomes have led to a surge in fitness and recreational activities, driving the demand for sports flooring solutions. The integration of eco-friendly and sustainable materials is also emerging as a key trend, aligning with the global shift towards environmentally responsible construction practices.
The primary drivers of the sports finishes market include the rising participation in sports and fitness activities, fueled by increased health consciousness and government initiatives promoting physical well-being. The proliferation of indoor and outdoor sports complexes in urban and semi-urban areas has spurred the demand for durable and slip-resistant finishes. Innovations in material technology, such as UV-resistant and low-maintenance coatings, are also playing a pivotal role in market growth. Furthermore, the growing trend of multi-sport surfaces that accommodate various athletic activities has led to increased adoption of versatile finishing solutions. The demand for sustainable and eco-friendly products is another significant factor, as regulatory bodies impose stricter environmental standards. Investments in sports infrastructure for major international events, such as the Olympics and regional tournaments, are further boosting the market, as organizers seek to enhance the safety, durability, and aesthetic appeal of sports venues.
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Global Sports Finishes Market Driver – Rising Technological Advancements and Innovation
The global Sports Finishes market is being significantly propelled by rapid technological advancements and continuous innovation across product lines. As industries increasingly demand higher efficiency, better performance, and more environmentally sustainable solutions, manufacturers are investing heavily in R&D. These innovations lead to enhanced functionalities, cost efficiencies, and better integration with smart systems or digital platforms. For instance, the integration of IoT, AI, or automation capabilities in Sports Finishes systems enhances their appeal across sectors such as healthcare, automotive, and energy. Furthermore, companies that offer customizable and scalable solutions are gaining a competitive edge, as they cater to niche requirements while ensuring operational efficiency. This technological momentum not only fuels product adoption in established economies but also accelerates penetration into emerging markets where infrastructure and industrial needs are evolving rapidly. Consequently, technological progress remains a critical pillar supporting market expansion globally.
Global Sports Finishes Market Restraint – High Initial Investment and Operational Costs
One of the primary constraints impacting the growth of the global Sports Finishes market is the high upfront capital required for deployment, installation, and maintenance. For many small and medium enterprises, the cost barrier significantly limits access to advanced Sports Finishes solutions. Additionally, operational costs-especially in cases where energy consumption, skilled labor, or regular maintenance is involved-can further burden organizations seeking to upgrade or modernize their systems. This issue is more pronounced in developing regions, where budget allocations for technological upgrades are limited. Even when long-term benefits such as efficiency gains and regulatory compliance are evident, the steep initial expenditure can delay investment decisions. Moreover, fluctuations in raw material prices and logistical costs add another layer of financial pressure, especially in the post-pandemic economic recovery phase. These financial constraints collectively dampen adoption rates and restrict the scalability of the Sports Finishes market in cost-sensitive segments.
Global Sports Finishes Market Opportunity – Expansion in Emerging Economies
Emerging economies present a significant growth opportunity for the global Sports Finishes market due to rising industrialization, urbanization, and increasing government support for modernization initiatives. Countries across Asia-Pacific, Latin America, the Middle East, and Africa are witnessing infrastructure development and a growing focus on energy efficiency, healthcare improvements, and technological adoption. These factors create a conducive environment for Sports Finishes solution providers to expand their market reach. Moreover, the increasing availability of affordable financing options, growing public-private partnerships, and awareness campaigns are driving adoption across sectors such as healthcare, manufacturing, automotive, and utilities. As these regions continue to build capacity and improve digital connectivity, the demand for reliable, scalable, and sustainable Sports Finishes systems is likely to surge. Companies that localize their offerings and create region-specific strategies-such as cost-effective product variants or training and support-can tap into these fast-growing markets and build a strong competitive presence.
Global Sports Finishes Market Trend – Integration of Sustainability and Green Technologies
A prominent trend shaping the global Sports Finishes market is the increasing emphasis on sustainability and the integration of green technologies. Governments and industries alike are setting aggressive targets for carbon neutrality and environmental responsibility, prompting manufacturers to align their products and operations with eco-friendly standards. This includes the use of recyclable materials, energy-efficient components, and low-emission manufacturing processes in Sports Finishes production. Furthermore, end-users are showing a clear preference for solutions that contribute to environmental goals without compromising on performance. Certifications and compliance with international sustainability standards also enhance marketability and foster customer trust. In sectors such as construction, energy, and transportation, the incorporation of green design principles in Sports Finishes products can even offer tax benefits or subsidies. As environmental consciousness continues to grow among stakeholders, this trend is expected to drive innovation and create a competitive edge for companies investing in sustainable development within the Sports Finishes market.
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The Following Key Segments Are Covered in Our Report
Sports Finishes Market by Application
Public and Private Schools
Universities
Professional Arenas
Health Clubs
Sports Finishes Market by Product
Single Component
Two-Component
Major Companies Operating in the Sports Finishes Market
Gerflor, Advantage Coatings, BasicCoatings, Finitec Expert, Bona, Topline Paint, Betco, Essential Industries, Sika, Polycure
Geographic Insights: Sports Finishes Market by Region
The Sports Finishes market exhibits significant regional variations, driven by economic conditions, technological advancements, and industry-specific demand. North America remains a dominant force, supported by strong investments in research and development, a well-established industrial base, and increasing adoption of advanced solutions. The presence of key market players further enhances regional growth.Europe follows closely, benefiting from stringent regulations, sustainability initiatives, and a focus on innovation. Countries such as Germany, France, and the UK are major contributors due to their robust industrial frameworks and technological expertise.Asia-Pacific is witnessing the fastest growth, fueled by rapid industrialization, urbanization, and increasing consumer demand. China, Japan, and India play a crucial role in market expansion, with government initiatives and foreign investments accelerating development.Latin America and the Middle East and Africa are emerging markets with growing potential, driven by infrastructure development and expanding industrial sectors. However, challenges such as economic instability and regulatory barriers may impact growth trajectories.
Key Questions Answered in the Sports Finishes Market Report (2025-2032)
1. What is the projected growth rate of the Sports Finishes market from 2025 to 2032?
The Sports Finishes market is expected to experience steady growth from 2025 to 2032, driven by technological advancements, increasing consumer demand, and expanding industry applications. The market is projected to witness a robust compound annual growth rate (CAGR), supported by rising investments in research and development. Additionally, factors such as digital transformation, automation, and regulatory support will further boost market expansion across various regions.
2. What are the key drivers fueling the growth of the Sports Finishes market?
Several factors are contributing to the growth of the Sports Finishes market. The increasing adoption of advanced technologies, a rise in industry-specific applications, and growing consumer awareness are some of the primary drivers. Additionally, government initiatives and favorable regulations are encouraging market expansion. Sustainability trends, digitalization, and the integration of artificial intelligence (AI) and Internet of Things (IoT) solutions are also playing a vital role in accelerating market development.
3. Which region is expected to dominate the Sports Finishes market by 2032?
The Sports Finishes market is witnessing regional variations in growth, with North America and Asia-Pacific emerging as dominant regions. North America benefits from a well-established industrial infrastructure, extensive research and development activities, and the presence of leading market players. Meanwhile, Asia-Pacific, particularly China, Japan, and India, is experiencing rapid industrialization and urbanization, driving increased adoption of Sports Finishes solutions. Europe also holds a significant market share, particularly in sectors focused on sustainability and regulatory compliance. Emerging markets in Latin America and the Middle East & Africa are showing potential but may face challenges such as economic instability and regulatory constraints.
4. What challenges are currently impacting the Sports Finishes market?
Despite promising growth, the Sports Finishes market faces several challenges. High initial investments, regulatory hurdles, and supply chain disruptions are some of the primary obstacles. Additionally, market saturation in certain regions and intense competition among key players may lead to pricing pressures. Companies must focus on innovation, cost efficiency, and strategic partnerships to navigate these challenges successfully. Geopolitical factors, economic fluctuations, and trade restrictions can also impact market stability and growth prospects.
5. Who are the key players in the Sports Finishes market?
The Sports Finishes market is highly competitive, with several leading global and regional players striving for market dominance. Major companies are investing in research and development to introduce innovative solutions and expand their market presence. Key players are also engaging in mergers, acquisitions, and strategic collaborations to strengthen their positions. Emerging startups are bringing disruptive innovations, further intensifying market competition. Companies that prioritize sustainability, digital transformation, and customer-centric solutions are expected to gain a competitive edge in the industry.
6. How is technology shaping the future of the Sports Finishes market?
Technology plays a pivotal role in the evolution of the Sports Finishes market. The adoption of artificial intelligence (AI), big data analytics, automation, and IoT is transforming industry operations, improving efficiency, and enhancing product offerings. Digitalization is streamlining supply chains, optimizing resource utilization, and enabling predictive maintenance strategies. Companies investing in cutting-edge technologies are likely to gain a competitive advantage, improve customer experience, and drive market expansion.
7. What impact does sustainability have on the Sports Finishes market?
Sustainability is becoming a key focus area for companies operating in the Sports Finishes market. With increasing environmental concerns and stringent regulatory policies, businesses are prioritizing eco-friendly solutions, energy efficiency, and sustainable manufacturing processes. The shift toward circular economy models, renewable energy sources, and waste reduction strategies is influencing market trends. Companies that adopt sustainable practices are likely to enhance their brand reputation, attract environmentally conscious consumers, and comply with global regulatory standards.
8. What are the emerging trends in the Sports Finishes market from 2025 to 2032?
Several emerging trends are expected to shape the Sports Finishes market during the forecast period. The rise of personalization, customization, and user-centric innovations is driving product development. Additionally, advancements in 5G technology, cloud computing, and blockchain are influencing market dynamics. The growing emphasis on remote operations, automation, and smart solutions is reshaping industry landscapes. Furthermore, increased investments in biotechnology, nanotechnology, and advanced materials are opening new opportunities for market growth.
9. How will economic conditions affect the Sports Finishes market?
Economic fluctuations, inflation rates, and geopolitical tensions can impact the Sports Finishes market’s growth trajectory. The availability of raw materials, supply chain stability, and changes in consumer spending patterns may influence market demand. However, industries that prioritize innovation, agility, and strategic planning are better positioned to withstand economic uncertainties. Diversification of revenue streams, expansion into emerging markets, and adaptation to changing economic conditions will be key strategies for market sustainability.
10. Why should businesses invest in the Sports Finishes market from 2025 to 2032?
Investing in the Sports Finishes market presents numerous opportunities for businesses. The industry is poised for substantial growth, with advancements in technology, evolving consumer preferences, and increasing regulatory support driving demand. Companies that embrace innovation, digital transformation, and sustainability can gain a competitive advantage. Additionally, expanding into emerging markets, forming strategic alliances, and focusing on customer-centric solutions will be crucial for long-term success. As the market evolves, businesses that stay ahead of industry trends and invest in R&D will benefit from sustained growth and profitability.
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Technology
St. Charles tech company named among fastest-growing companies in Midwest – Shaw Local
Kane County IT company Teqworks recently ranked in the top 100 fastest-growing companies in the Midwest, according to Inc. Magazine. The magazine’s fifth annual Regionals campaign ranked 951 of the fastest-growing private companies in the U.S. by region, based on revenue growth from 2021 to 2023. The Midwest list, “Meet the 139 Companies Making an […]

Kane County IT company Teqworks recently ranked in the top 100 fastest-growing companies in the Midwest, according to Inc. Magazine.
The magazine’s fifth annual Regionals campaign ranked 951 of the fastest-growing private companies in the U.S. by region, based on revenue growth from 2021 to 2023.
The Midwest list, “Meet the 139 Companies Making an Outsized Impact in the Midwest” ranked Teqworks as the 87th fastest-growing company in the region, at a rate of 69% over the two-year period.
The family-operated technology consulting company moved to a new location at 3815 E. Main St., St. Charles, in May.
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In a July 8 news release, Teqworks co-founder and CEO Matt Sidman said he feels honored and humbled to have Teqworks included on Inc.’s list.
“Over 23 years, we’ve spent a lot of time just doing the work behind the scenes, not really looking for a whole lot of accolades, and just doing the good work,” Sidman said. “To get some sort of acknowledgement for our growth in a public setting feels different. It’s really kind of fun. It’s scary too. But I love the feeling that we kind of matter outside of our own little four walls.”
Matt Sidman and his father, Jerry Sidman, founded the company, originally a management consulting firm, out of a home office in 2002.
Teqworks evolved into an IT company and eventually transformed into a technology consulting business. As the company grew, more Sidman family members, including Jerry’s wife, Nancy, and son, Chris, joined the team.
“When we started off this company, we started off as more of a basic IT company with a break-fix environment, but we quickly changed when we figured out what our clientele really wanted,” Jerry Sidman said. “Going through several of these iterations has been really, really good for us.”
Matt Sidman said the family business is still growing and shows no signs of slowing down.
“I think because of our solid base and track record of 23 years of creating and providing top-tier service, now adding new clients, new relationships, new communities, are going to keep us growing,” Sidman said.
Companies that made the Midwest list had a median growth rate of 86%, added 7,977 jobs and contributed $13.2 billion to the region’s economy from 2021 to 2023, according to the magazine.
To qualify for the list, companies must meet certain revenue requirements, be privately held, for-profit, independent and based in the U.S.
Technology
Why Jim Cramer is still bullish on sports betting
CNBC’s Jim Cramer on Wednesday unpacked a tax measure in President Donald Trump’s megabill that could impact the sports betting industry. He said he’s not too worried it will hurt business for big players DraftKings and FanDuel parent Flutter. “Ultimately, I think this is something we need to watch, but it doesn’t change my bullish […]


CNBC’s Jim Cramer on Wednesday unpacked a tax measure in President Donald Trump’s megabill that could impact the sports betting industry. He said he’s not too worried it will hurt business for big players DraftKings and FanDuel parent Flutter.
“Ultimately, I think this is something we need to watch, but it doesn’t change my bullish attitude toward DraftKings and Flutter,” he said. “The thesis here is very simple: these two companies have emerged as an effective duopoly in online sports betting.”
At present, gamblers can deduct the entirety of their losses from their winnings so that they are only paying taxes on net winnings. The new tax provision changes this system so that gamblers can only deduct 90% of their losses from their winnings. For example, under the current law, if someone wins $1,000 but also loses $1,000, they do not have to pay any taxes. But under the new bill, they would only be able to deduct $900 and would have to pay taxes on $100 of winnings.
Cramer said this rule is likely problematic for professional gamblers who deal with millions in winnings and losses. It could also discourage recreational gamblers from betting, he continued, especially those who tend to win big or those who are worried they’ll be taxed if they break even or lose slightly.
However, he suggested that the law may not actually have a huge effect on DraftKings and Flutter, in part because the companies aren’t trying to court customers who win frequently. Most gamblers on these platforms lose money, Cramer said, and those with substantial losses won’t be as impacted by the changes. He also said there’s a good chance the provision will be reversed, pointing out that lawmakers in Las Vegas introduced a bill on Monday that would rollback the tax changes.
Cramer also listed off reasons he thinks DraftKings and Flutter will perform well regardless of the new tax, saying there’s “built-in growth to these stories,” as states gradually roll out legal sports betting. States like California, Texas and Florida are huge opportunities for the gambling giants, he said. Cramer added that the industry in general has become less competitive, so DraftKings and Flutter no longer need major incentives to draw in customers, which makes them more profitable.
“The gambling tax change is clearly not ideal, but there’s a very good chance it won’t have much impact on either of these companies, and it could even help them,” he said.
“DraftKings applauds Congresswoman Dina Titus and Congressman Ro Khanna for introducing the FAIR BET Act,” a spokesperson for DraftKings told CNBC, referring to the bill aiming to restore the old tax law. “We are committed to working with federal lawmakers and the administration to restore equitable tax treatment for our customers.”
Flutter did not respond to request for comment.

Technology
What’s New? Check Price, Features And Specs
Samsung revealed its upcoming smartwatches—the Galaxy Watch 8 and Galaxy Watch 8 Classic—at its July 9 Galaxy Unpacked event alongside new Galaxy Z Fold 7 and Z Flip 7 foldables. The new Galaxy watches introduce a new design, improved internals, and serious new health and fitness capabilities for both normal users and fitness buffs. Design […]

Samsung revealed its upcoming smartwatches—the Galaxy Watch 8 and Galaxy Watch 8 Classic—at its July 9 Galaxy Unpacked event alongside new Galaxy Z Fold 7 and Z Flip 7 foldables. The new Galaxy watches introduce a new design, improved internals, and serious new health and fitness capabilities for both normal users and fitness buffs.
Design and Variants
Samsung has opted for an aggressive new “squircle” form factor in the Galaxy Watch 8 range, combining circular and square elements for a more modern aesthetic. The standard Galaxy Watch 8 is offered in two sizes—40 mm and 44 mm—while the Galaxy Watch 8 Classic is offered in one larger 46 mm option.
ALSO READ: Samsung Galaxy Z Flip 7 Goes Official: Slimmer Design, New Cover Display & Packed With AI
The Watch 8 has a light aluminium body with sapphire glass protection, but the Classic increases the standard with a stainless steel body more suitable for harder use and protected by sapphire crystal. Both are designed to be worn on a daily basis and used regularly, and both can be purchased in various finishes: Graphite and Silver for the Watch 8 and Black and White for the Classic.
Display and Build Quality
All Galaxy Watch 8 models have Super AMOLED displays with 327 ppi density and a peak brightness of 3,000 nits, which are legible even in direct sunlight. The Watch 8 44mm model has a 1.47-inch screen with a 480×480-pixel resolution, while the Watch 8 40mm and Watch 8 Classic 46mm have 1.34-inch screens with 438×438 pixels.
Performance and Software
Under the hood, the whole Galaxy Watch 8 series is driven by the fresh Exynos W1000 chip, accompanied by 2GB of RAM for quick performance and seamless multitasking. The Watch 8 boasts 32GB of local storage, while the Watch 8 Classic ships with double that at 64GB. Both watches are powered by One UI 8 Watch, based on Wear OS 6, which offers a range of performance optimisations, UI refinements, and fresh apps to Samsung’s wearable platform.
Battery Life and Endurance
Battery capacities vary between models. The 40 mm Galaxy Watch 8 comes with a 325 mAh battery, while the 44 mm model increases it to 435 mAh. The Watch 8 Classic comes with the largest cell at 445 mAh. The watches are designed for durability and are certified with IP68 dust and water resistance as well as MIL-STD-810H military-grade resistance and are thus good for rough outdoor use and workouts.
Health and Fitness Features
Health monitoring continues to be a top priority for Samsung. The Galaxy Watch 8 series features the company’s new BioActive Sensor, an enhanced combination of an optical heart rate sensor, an electrical heart signal sensor (for ECG), and a bioelectrical impedance analysis (BIA) sensor for monitoring body composition. Other sensors on board include a temperature sensor, accelerometer, barometer, gyroscope, geomagnetic sensor, and ambient light sensor.
The Watch 8 Classic is also equipped with a 3D Hall sensor, which further boosts navigation and movement tracking. Health features incorporate heart rate monitoring, electrocardiogram (ECG) readings, sleep and stress tracking, blood pressure monitoring, fall detection, body composition measurement, and the new AGES Index feature to provide more insight into the overall well-being of users.
ALSO READ: Samsung Galaxy Z Fold 7 Officially Launched: Thinner, Lighter, And Smarter Than Ever! Check Price And Features
Pricing and Availability
The Galaxy Watch 8 series is already up for pre-bookings from July 9, with sales beginning on July 25. The prices in India are as below:
- Galaxy Watch 8 (40mm, Bluetooth): ₹32,999
- Galaxy Watch 8 (44mm, Bluetooth): ₹35,999
- Galaxy Watch 8 (40mm, LTE): ₹36,999
- Galaxy Watch 8 (44mm, LTE): ₹39,999
- Galaxy Watch 8 Classic (46 mm, Bluetooth): ₹46,999
- Galaxy Watch 8 Classic (46mm, LTE): ₹50,999
Dimensions and Weight
The Galaxy Watch 8 (40 mm) is 40.4 x 42.7 x 8.6 mm and weighs 30 grams, while the 44 mm version is slightly bigger at 43.7 x 46 x 8.6 mm and weighs 34 grams. The Watch 8 Classic is thicker, measuring 46.7 x 46 x 10.6 mm and weighing 63.5 grams, for a more classic and rugged smartwatch appearance.
Complete Breakdown
Feature | Galaxy Watch 8 (40mm) | Galaxy Watch 8 (44mm) | Galaxy Watch 8 Classic (46mm) |
---|---|---|---|
Display | 1.34-inch, 438×438, Super AMOLED | 1.47-inch, 480×480, Super AMOLED | 1.34-inch, 438×438, Super AMOLED |
Chipset | Exynos W1000 | ||
OS | One UI 8 Watch (Wear OS 6) | ||
RAM | 2GB | ||
Storage | 32GB | 32GB | 64GB |
Battery | 325mAh | 435mAh | 445mAh |
Material | Aluminium + Sapphire Glass | Aluminium + Sapphire Glass | Stainless Steel + Sapphire Glass |
Bezel | No | No | Rotating |
Quick Button | No | No | Yes |
Durability | IP68, MIL-STD-810H | ||
Sensors | BioActive Sensor (Heart Rate, ECG, BIA), Temperature, Barometer, Accelerometer, Gyroscope, Light Sensor, Geomagnetic Sensor Classic Only: 3D Hall Sensor |
||
Dimensions (mm) | 40.4 x 42.7 x 8.6 | 43.7 x 46 x 8.6 | 46.7 x 46 x 10.6 |
Weight | 30g | 34g | 63.5g |
Bluetooth Price | ₹32,999 | ₹35,999 | ₹46,999 |
LTE Price | ₹36,999 | ₹39,999 | ₹50,999 |
Colors | Graphite, Silver | Black, White |
Technology
Apple Could Dive Further Into Formula 1 Partnership After Success of ‘F1’ Film
The United States broadcast rights for Formula 1 could be set for a bidding war. According to a report from Samuel Agini and Michael Acton at the Financial Times, Apple is in discussion with the racing series to take over the rights to broadcast Formula 1 in the United States. Those rights are currently held […]

The United States broadcast rights for Formula 1 could be set for a bidding war.
According to a report from Samuel Agini and Michael Acton at the Financial Times, Apple is in discussion with the racing series to take over the rights to broadcast Formula 1 in the United States. Those rights are currently held by Disney’s ESPN, but their agreement ends at the conclusion of this season.
Apple has already established extremely close ties with Formula 1, having recently produced the film F1 starring Brad Pitt with a huge buy-in from both the drivers and the ownership groups of the racing league. Should Apple go through with the deal, it would add another heavy hitter to the tech company’s growing roster of sports rights, which currently includes Major League Soccer and a weekly package of MLB games.
Beyond Apple, it would not be surprising to see Netflix, whose documentary series Drive to Survive helped spark interest in the sport in the United States, make a bid for the broadcast rights moving forward.
According to the Financial Times, ESPN currently pays roughly $85 million per year for the rights to broadcast Formula 1 in the U.S. That number is expected to drastically increase with the next deal, regardless of which company ultimately lands the prize.
More on Sports Illustrated
Technology
Best Prime Day smartwatch and fitness tracker deals: My 20 favorite sales live now
When is Amazon Prime Day 2025? Amazon Prime Day takes place from July 8 through July 11 this year. This is when the retailer cuts deals on thousands of products, mostly ones it owns (think Kindle, Ring, and Alexa). To get in on the deals hype, other brands will discount their products during Prime Day […]

When is Amazon Prime Day 2025?
Amazon Prime Day takes place from July 8 through July 11 this year. This is when the retailer cuts deals on thousands of products, mostly ones it owns (think Kindle, Ring, and Alexa). To get in on the deals hype, other brands will discount their products during Prime Day to boost overall sales.
Are health trackers really cheaper on Prime Day?
I’ve seen some sweet discounts on health trackers during my time as an editor covering these events. We’ve seen record savings on tech, including Apple Watches and Oura Rings.
Should I buy a smartwatch or a smart ring?
A smartwatch functions as a health tracker and an around-the-wrist companion to your phone. You can answer texts, set timers, ask the smartwatch’s AI assistant questions and more with an Apple Watch, Pixel Watch, Galaxy Watch, or Garmin. It will record your exercise and sleep and deliver that through the smartwatch’s health app, as well as on your phone’s health app. A smart ring is a little different. It doesn’t have a screen, so it won’t distract you throughout the day with pings or messages. All of the data it collects is displayed on your phone. If a smartwatch is a lifestyle wearable with health functionalities, a smart watch is a health-centered wearable.
How did we choose these Prime Day deals?
I cover health wearables for my job, and I’m particular about the products I like and don’t like. If something isn’t worth my while, I’m not writing about it. The same goes for these deals. Our experts looked for deals that were at least 20% off (or are hardly ever on sale), using established price comparison tools and trackers to determine whether the deal is actually on sale and how frequently it drops.
We also looked over customer reviews to find out what matters to real people who already own and use the deals we’re recommending. Our recommendations may also be based on our own testing — in addition to extensive research and comparison shopping. The goal is to deliver the most accurate advice to help you shop smarter.
What are the best Prime Day deals so far?
ZDNET’s experts are searching through Prime Day sales to find the best discounts by category. These are the best deals so far:
You can also find the best deals from other retailers competing with Prime Day sales:
Technology
What we noticed in Q2’s sports tech investment
Welcome to the second 2025 installment of the SBJ Tech Funding Round(up). As usual, we’re diving headfirst into the money movement on the sports tech front. Here is a pair of trends we noticed in Q2: League and governing body connections: Three of the rounds this quarter featured the involvement of leagues or governing bodies. […]

Welcome to the second 2025 installment of the SBJ Tech Funding Round(up). As usual, we’re diving headfirst into the money movement on the sports tech front.
Here is a pair of trends we noticed in Q2:
League and governing body connections: Three of the rounds this quarter featured the involvement of leagues or governing bodies. Toca Football extended its relationship with MLS through 2036 as part of its $35 million funding round announcement in April. Toca is still on track to open its first U.S.-based Toca Social locations in late 2025/early 2026, just in time to hopefully capitalize on the excitement buildup around next year’s FIFA World Cup.
USTA Ventures made an undisclosed investment into Edge Sound Research, a startup that’s infusing audio capabilities to radiate live-play sound into the backs of seats for fans. We’ve since learned that the USTA Ventures’ investment is part of a larger $2.75 million funding round (just reported by my colleague Rob Schaefer on Tuesday) that will help the company continue its momentum.
And lastly, Jomboy Media added MLB as a minority investor, part of a strategic partnership that will see Jomboy Media content proliferate through MLB digital channels and various other benefits for the media startup founded in 2017.
Big funding milestones: Between FloSports’ eclipsing a $100 million of total funding in its existence and Teamworks’ massive Series F, some large-scale monetary milestones were hit.
While FloSports didn’t share specific figures for its Series D, the OTT streamer had previously published rounds of $47 million in 2019 (Series C) and a previous $32.2 million in 2016 (a lump sum combination of A and B rounds and anything before those). So quick math tells us that this Series D was a little more than $20 million at the least, which will be funneled into the streamer’s content acquisition strategies.
Teamworks’ $235 million round coincides with the rev-sharing model that’s now gone into effect with the NCAA and its member institutions. The company works with more than 6,500 sports teams across the world, with a collegiate client list that includes Georgia, Notre Dame, Alabama and Ohio State and a slew of others. Teamworks also acquired data firm Telemetry Sports in June, the 11th acquisition for the company since 2022.
My SBJ Tech colleague Joe Lemire mentioned to me this week that his gut instinct said we covered more acquisitions than normal in the past few months. I think his gut was right!
Along with Teamworks, we saw AR firm Eventshop scoop up another startup to enhance capabilities, WSC Sports acquired Infront Labs for a content boost, Hudl bought Titan Sports for a GPS enhancement, LeagueApps added facility management tools from RecTimes, and Win Reality bought Blast Motion for its virtual reality and sensor tech.
Lastly, a company piquing my interest
Owl AI, the new startup launched by X Games CEO Jeremy Bloom, launched officially in the last week of June with $11 million in seed funding. Owl AI has experienced quick growth in capabilities and potential since it emerged. Its initial ideation focused on using AI to boost the judging process for X Games events. But it quickly turned into something that could provide coaching assistance and even predict event outcomes (like when it correctly projected all three medalists in the men’s SuperPipe at X Games Aspen).
Other leagues quickly showed interest to Bloom in Owl AI’s potential, and I’m intrigued to see where the technology turns up.
Other investments covered by SBJ from Q2:
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Sports2 weeks ago
SEC Conference imposing a fine will create the opposite effect.