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Morning Buzz

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Morning Buzz

Start your morning with Buzzcast with Joe Lemire: New faces in the NBA conference finals; MLB’s big Rivalry Weekend; US Open renovations; and FIFA Congress intrigue.

Gatorade NBA
Gatorade remains the longest-tenured sponsor of the NBA. Getty Images

The NBA and Gatorade have renewed their four-decade partnership for another eight years, while simultaneously expanding the brand’s sideline presence to include all playoff and NBA Finals games.

As part of the deal—which was negotiated in-house between the league and Gatorade’s parent company, PepsiCo—Gatorade remains a founding partner of the WNBA, the lead sponsor of the self-named G League and will continue to conduct “sweat testing” with several NBA and WNBA teams through its Gatorade Sports Science Institute. The deal also keeps Gatorade as the league’s longest-tenured marketing partner, a relationship that will span nearly 50 years once the latest arrangement expires.

In addition, PepsiCo Foods will remain the Official Chip of the NBA with Ruffles serving as the lead product. Ruffles, as a result, will continue to sponsor the celebrity game during All-Star weekend—which, 41 years ago, is where the NBA and Gatorade famously partnered for the first time.

“The NBA and Gatorade go together, that’s for sure,” said Brett O’Brien, chief sports officer at PepsiCo.

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Cotinental Tire has been an MLS sponsor since 2010.
Cotinental Tire has been an MLS sponsor since 2010. MLS

Longtime MLS sponsor Continental Tire has renewed its marketing agreement with the soccer league, which this year was expanded to include presenting rights for the league’s weekly “Sunday Night Soccer” telecasts on MLS Season Pass. The tire manufacturer, which has been an MLS sponsor since 2010, also has marketing rights with all 30 MLS clubs, a rarity within a major sports league. Chicago-based sports marketing agency rEvolution represented Continental in its renewal with MLS, financial terms of which were not disclosed.

Disney F1
Liberty Media called out licensing as one of the areas with which F1 is seeing sales success. F1

F1 has a struck a licensing deal with Disney that will include co-branded consumer products, programming and experiences around the world starting in the coming months and shift into higher gear in ’26. The agreement was revealed Monday night and, at least at first, will center around Disney’s “Mickey & Friends” cast of characters. Social media accounts from the two brands will begin rolling out content this year, and started doing so last night, but the consumer products won’t be ready until next year, according to the companies. Financial terms were unclear, but the deal builds on F1’s recent success in licensing with kid-focused brands like the Snoopy/Peanuts partnership, Hot Wheels and another one with Lego. F1 CCO Emily Prazer told SBJ: “We started testing how we can work with different consumer brands to appeal to families and children and what have you, and you saw what we did at Vegas initially with Snoopy and Peanuts and how we’ve rolled that out this year, but Disney takes it to another level of integration.” This licensing deal is unrelated to ESPN’s U.S. media rights talks with F1, said Prazer, who is also the president of the Las Vegas Grand Prix. The current scope of the licensing pact does not involve Disney’s theme parks, Prazer said.

Liberty Media, the owner of F1, called out licensing in its Q1 earnings report this month as one of the areas that the property is seeing sales success. The Lego-F1 deal went viral this month at the F1 Crypto.com Miami Grand Prix when the sides debuted 10 full-sized race cars made out of millions of bricks combined. Prazer: “What I love about these partnerships that we’re forming with Disney and Lego and others is their ability to take product and bring it to life at the race track in ways that no other sport has really done.”

A judge stopped short of giving the NFL a totally clean bill of health. He did not exonerate the NFL of monopolistic behavior getty images

NFL owners are expected to greenlight player participation in the LA28 debut of Olympic flag football today as part of the agenda for a two-day league meeting outside Minneapolis.

Also during the meeting, owners will likely be asked to approve the sale of four minority stakes in teams, including the Chargers, 49ers, Browns and a previously unreported transaction of a small share of the Miami Dolphins. In that deal, sources told SBJ, Brooklyn Nets owner and Dolphins limited partner Joe Tsai will sell 1.1% of the club, or more than one-third of his 2.9% stake he bought just five months earlier, to a trio of small investors.

Most of the headlines coming out of the meetings figure to revolve around two football competition matters: A renewed drive to ban the “tush push” play, and a proposed change to playoff seedings that would potentially de-value division championships relative to wild card spots.

The Olympics resolution would authorize the NFL Management Council to negotiate the fine points of a deal with the NFLPA to permit one player per club to try out for each country squad before 2028. Players and league executives have said all along they want NFLers in the Games, but injury risk and other concerns remain. Even if this resolution passes, there would be considerable details still to be determined that could influence certain players’ interest in participating.

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Fever coach Stephanie White said that the team is “cooperating with a WNBA investigation into alleged hateful speech” from fans at Saturday’s season-opener. Getty Images

Fever coach Stephanie White said that the team is “cooperating with a WNBA investigation into alleged hateful speech” from fans at Saturday’s season-opener. The WNBA said Sunday afternoon that it was looking into “alleged hateful comments from fans” during the Fever’s 93-58 win over Chicago at Gainbridge Fieldhouse. Sources said that the specific nature of the investigation is “related to alleged racial comments” toward Sky F Angel Reese, and it does not have “anything to do” with the flagrant 1 foul that Fever G Caitlin Clark committed on Reese in the third quarter. Clark said that she “specifically did not hear any hateful comments,” but with a sold-out crowd, she “couldn’t hear much from the fans” (INDIANAPOLIS STAR, 5/19).

Fernando Tatis Jr.
MLB will launch a pilot program of a replay system for check swings in the minor leagues. Getty Images

MLB will “launch a pilot program in the minor leagues of a replay system for check swings” today, which will start in the Single-A Florida State League. The system is an effort to “inject a degree of objectivity into the murkiest calls umpires have to make.” The new rule will “work similarly to the automated strike zone that was auditioned during spring training.” Teams can request a computer to “determine whether a hitter swung.” League officials “caution that the system” remains a “work in progress.” It is still “far too soon to begin to contemplate when or if a version of it will ever come to the majors” (WALL STREET JOURNAL, 5/19).

Harlem Globetrotters new logo
The Harlem Globetrotters unveiled their 100th Centennial brand logo. Harlem Globetrotters

The Harlem Globetrotters released their 100th Centennial brand logo, which was designed by Matt Lehman Studio of Nashville. The logo displays the organization’s signature red, white and blue color scheme with five stars, symbolizing the original five members of the Globetrotters. Also on display are the dates for when the team was founded, 1926, and next year’s official anniversary, 2026. The organization’s red, white and blue ball sits in the middle of the logo, serving as a link to the past, present and future (Harlem Globetrotters).CHICAGO, ILLINOIS - MAY 9: The outfield video board displays a congratulatory message for Pope Leo XIV before the game between the Miami Marlins and  the Chicago White Sox at Rate Field on May 9, 2025 in Chicago, Illinois. (Photo by Abigail Dean/Getty Images)The White Sox “unveiled a mural in honor” of Pope Leo XIV. The artwork is “on a pillar near Section 140 at Rate Field.” Getty Images The White Sox “unveiled a mural in honor” of Pope Leo XIV. The artwork is “on a pillar near Section 140 at Rate Field,” where in 2005 Leo XIV “cheered on the Sox” during their Game 1 World Series victory over the Astros. The mural “takes up a pillar on the lower concourse down the third base line, and features Pope Leo XIV in his papal regalia, in a pose that suggests he’s offering a prayer or a blessing.” Above his head, there’s a photograph from the Fox broadcast of the game (CHICAGO TRIBUNE, 5/20).

Vice President JD Vance “presented Pope Leo XIV with a Bears jersey” yesterday. Leo XIV told Vance, “Good choice.” The back of the navy jersey reads, “Pope Leo XIV” (CHICAGO SUN-TIMES, 5/19).

SBJ’s annual 4se event (pronounced “Force”) comes to Chelsea Industrial in N.Y. for two days focused on revenue driving collaborations across sports, entertainment, music, fashion and culture. Super Bowl champions and broadcasters Devin and Jason McCourty are hosts for the event and will kick off a full day of programming at 10 a.m. ET.

The first panel of the day features Pro Football Hall of Famer Michael Strahan and SMAC CEO Constance Schwartz-Morini on the topic of authentic storytelling. The always popular panel on the top issues of the day features Andrew Grossman, Chief Growth Officer of the New York Mets; Dee Kundra, Managing Director, Americas for FC Bayern Munich; and Shana Stephenson, Chief Brand Officer of the New York Liberty. Also on the schedule, a conversation with super agent David Falk; meet the NFL’s first fashion editor Kyle Smith; how fictional and documentary programming can drive revenue; the behind the scenes story of “The Simpsons” on “Monday Night Football”; how designers are changing the face of sports merchandise and the synergies with brands, sports and fashion; and the day concludes with what properties can learn from the Harlem Globetrotters at 100.

The full agenda is available at Agenda – 4se.


Speed Reads…

USA Baseball and the Durham Bulls will host the All-American Women’s Baseball Classic from Aug. 1-3 at the Durham Bulls Athletic Park in conjunction with the All-American Girls Professional Baseball and American Girls Baseball with support from MLB (USA Baseball).

Former MLBer Dexter Fowler, former NBAer Jamal Crawford and MLB host Matt Vasgersian will lead a new “MLB Tonight: Clubhouse Edition” tonight at 7:30pm ET as the series returns for its fifth season (MLB).

The Pac-12 and Mountain West conferences “began their long-awaited mediation” yesterday in an “attempt to settle the poaching penalty and exit fee lawsuits with potentially more than” $100M at stake. As of 5:30pm PT, there was “no indication” the sides had “reached a resolution — or whether the talks would extend to Tuesday and beyond” (San Jose MERCURY NEWS, 5/20).


Morning Hot Reads:

The N.Y. TIMES went with the header, “Stephen A. Smith Is Running. To Be Joe Rogan.” Smith is “campaigning for something.” By 2028, he has “teased, it may well be the White House, though some in his life have their doubts.” But what is seeking already is “a crossover American media ubiquity and influence that few have known.”

Also:


Events…

SBJ’s Leaders Club has an event, The Club Social at 4se, today at Chelsea Industrial. At this Leaders Club Social, attendees will be hearing from fashion, sports and culture expert, Daniel-Yaw Miller, who will examine the convergence of these industries and insights from his background as a journalist for the Business of Fashion and his current role advising Upland Workshop with clients like LeBron James. Following the session, Leaders Club members and 4se conference attendees will join for a cocktail reception. For more information on Leaders Club, please visit Leaders Club | Develop Professionally, Grow Personally.


Social Scoop…


The first time a woman played a role on the professional stage in England, it was as this wife of a soldier in a play 50-some years old.


Off the presses…

The Morning Buzz offers today’s back pages and sports covers from some of North America’s major metropolitan newspapers:


Final Jeopardy…

“Who is Desdemona?”

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Tennessee football offered Alabama quarterback Ty Simpson $4 million

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Jan. 11, 2026Updated Jan. 12, 2026, 1:12 a.m. ET



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Ty Simpson “not wavering” on decision to turn pro amid NIL bidding war

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Alabama quarterback Ty Simpson announced last week that he was leaving school early to enter the NFL draft. But that hasn’t stopped other college programs from offering him lucrative NIL deals.

What started out in the $4 million range has reached in excess of $6 million, a source with knowledge of the situation told Bama247.

But that same source said the offers were unsolicited and that Simpson “hasn’t wavered” in his decision to enter the NFL draft. The expectation is he will not change his mind before the Wednesday deadline for underclassmen to declare.

Al.com was first to report the unrelenting interest in Simpson as the draft deadline approaches.

Simpson went 11-4 in his lone season as the starter, leading Alabama to the College Football Playoff and a come-from-behind victory at Oklahoma in the first round. But his season ended on a sour note as he threw for only 67 yards and no touchdowns in a 38-3 loss to Indiana in the Rose Bowl that saw him sidelined for much of the second half with a rib injury.

Simpson, who was named a team captain in the summer, finished the season with 3,567 passing yards, 28 passing touchdowns and five interceptions. He also ran for 93 yards and two scores.

Recent NFL mock drafts have had Simpson ranked among the top three quarterbacks — behind Indiana’s Fernando Mendoza and Oregon’s Dante Moore — and a borderline first-round pick.

Alabama 2026 NFL draft decision tracker: Who will stay in school or enter draft?

With Simpson gone, Mack and Russell are the two most experienced quarterbacks on the roster. The two were listed as co-backups this season with Mack having a 62-to-36 edge in total offensive snap over Russell.

Both Mack and Russell resigned with Alabama last week.



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The Ohio State football program is in Transfer Portal crisis thanks to Ross Bjork

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When Ohio State made the decision to hire Ross Bjork as athletic director once Gene Smith stepped down, a large reason was that he was supposed to be an expert in the NIL space. Bjork touted his ability to galvanize donors and pay the athletes what they rightly deserved.

The end of his tenure at Texas A&M did see the football program spend a lot of money on recruits. It backfired spectacularly. Jimbo Fisher did not coach the team well, and Bjork had to fire him and pay him around $77 million to not coach the program.

Since coming to Columbus, Bjork has used the opposite approach. He has been borderline stingy at every corner when it comes to NIL for the Ohio State football program. Instead of helping the Buckeyes, he is actively sinking the ship just a year after winning a national title.

Ross Bjork is actively hurting the Ohio State football program

30 players have entered the Transfer Portal from this year’s version of the Ohio State Buckeyes. That is by far the most since the portal became a widely used thing. What’s even worse is that Bjork has refused to pay enough to bring enough players in to replace those guys leaving.

There have been several instances of the Buckeyes losing out on talented portal players because they did not use their NIL money correctly. Bjork seems to think that the College Sports Commission is actually going to be able to enforce any sort of cap when it comes to revenue sharing.

No other high-major program is operating under those assumptions. In fact, most of Ohio State’s competitors keep reloading in the portal. Indiana is arguably passing the Buckeyes when it comes to finding talented older players in the portal, and that’s why they are playing for a national title.

Bjork was a questionable hire when he was brought in. The shine has worn off from the 2024 national championship, and more people are realizing that the title was won in spite of him, not because of him. Ryan Day needs to start putting his foot down when it comes to the football program.



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No. 1 portal WR Cam Coleman commits to Texas

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After some marquee portal losses, the Texas Longhorns needed to add elite talent to the wide receiver room and did just that with the addition of Auburn Tigers transfer Cam Coleman over the Alabama Crimson Tide, Texas A&M Aggies, and Texas Tech Red Raiders.

Coleman is one of the crown jewels of the portal class, the No. 4 player overall and the No. 1 wide receiver and five spots ahead of the next-best offensive player — former Alabama wide receiver Isaiah Horton. The elite wideout made the most of his second recruiting cycle, but traveled to Austin first before trips to College Station, Lubbock, and Tuscaloosa. He’s ranked as a five-star portal prospect after arriving at Auburn two years ago as a five-star high school prospect, the second-ranked wide receiver behind Ohio State’s Jeremiah Smith.

In two years at Auburn, the 6’3, 200-pound wideout emerged as one of the nation’s most explosive targets despite the Tigers struggling to find consistency at quarterback. In two seasons, he accounted for 1,306 yards and 13 touchdowns catching passes from Peyton Thorne, Jackson Arnold, and Ashton Daniels. The hope for both Texas fans and Coleman is that putting him with a quarterback who specializes in the deep ball, like Arch Manning, will both open up the Texas offense and set him up for a one-year springboard on the Forty Acres.

This plan has worked wonders for Texas in previous years, with Matthew Golden and Adonai Mitchell putting up big numbers in Burnt Orange and hearing their names called early in the NFL Draft.

Texas was likely heading to the portal in the offseason regardless, but the departures of DeAndre Moore and Parker Livingstone made it a true necessity for the Longhorns. The Longhorns have bolstered the skill position talent on offense with the additions of Coleman and former Arizona State running back Raleek Brown.



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Legend posts Transfer Portal message that Ohio State football fans needed to see

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As more and more Ohio State football players enter the Transfer Portal, the Buckeyes continue to let prospects go by without adding them to the roster. Despite several high-profile visits, the Buckeyes have only brought in five players from the portal to offset the 30 they’ve lost.

Ross Bjork should receive the majority of the blame. His failure to use NIL effectively, while every other major program seems to be able to, is a massive problem. Of course, there is something to be said for the change in mindset for some of the college football players these days.

Former Ohio State running back Maurice Clarett had his own gripes with the NCAA. He tried to challenge the NFL rule so that he could enter the NFL after his freshman season. Ultimately, that failed. Regardless, he gave his take on the portal situation.

Maurice Clarett explains why Ohio State football players are transferring

From Clarett’s perspective, he believes that college kids are just looking around to capture the most money possible.

Clarett isn’t wrong that Ohio State certainly props up other kids who aren’t at the top of the depth chart. The cache of being at an elite program for a year helps them get more NIL money from a lower-level school, allowing them to maximize their earning potential.

That’s still no excuse for what is happening with the Ohio State Buckeyes. There is no reason that they should have this many players exiting the program and so few coming in. Ryan Day needs to get Bjork’s expectations in line for how the NIL game is played.

If that doesn’t happen, Ohio State is going to start to fall behind very quickly. Other programs have risen, and old powers are using NIL to get back to the top, as well. The Buckeyes need to fix their approach before it is too late and they fall too far behind.





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Oregon’s Linebacker Depth Takes A Hit With Latest Transfer Portal Entry

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The Oregon Ducks took a hit to their linebacker depth with Kamar Mothudi entering the transfer portal the day after Oregon’s season-ending Chick-fil-A Peach Bowl loss according to 247Sports’ Matt Zenitz.

Mothudi appeared in six games this past season and recorded four tackles. He is the first Oregon linebacker to enter the transfer portal.

High Expectations, Low Production

Oregon Ducks dan lanning schedule Dante moore Kamar Mothudi Recruiting NIL Transfer Portal Big Ten College Football Playoff

Jan 9, 2026; Atlanta, GA, USA; Oregon Ducks head coach Dan Lanning on the field prior to the 2025 Peach Bowl and semifinal game of the College Football Playoff against the Indiana Hoosiers at Mercedes-Benz Stadium. Mandatory Credit: Brett Davis-Imagn Images | Brett Davis-Imagn Images

Mothudi came to Oregon as apart of their 2024 recruiting class. Listed as the No. 13 linebacker and No. 145 player in the country according to 247Sports’ rankings, Mothudi came into Eugene with big expecations as he was the top-ranked linebacker in the Ducks’ 2024 class. However, he never really found his footing in the Ducks’ linebackers.

After appearing in only one game as true freshman, the 2025 Big Ten Championship game, Mothudi was still buried on the depth chart as a redshirt freshman. He played mainly in blowout wins for Oregon and made his last appearance in the Nov. 22 win over USC.

Potential Landing Spots For Mothudi

Oregon Ducks dan lanning schedule Dante moore Kamar Mothudi Recruiting NIL Transfer Portal Big Ten College Football Playoff

Oregon defensive coordinator Tosh Lupoi directs practice March 29, 2022.

Tosh Lupoi | Chris Pietsch/The Register-Guard / USA TODAY NETWORK

The Los Angeles native took five official visits during his high school recruitment. Mothudi visited Oregon, Oregon State, Washington, Michigan State, and Utah.

One schoool that stands out among the rest for Mothudi is Cal. The Golden Bears hired Oregon defensive coordinator Tosh Lupoi as their head coach following the dismissal of Justin Wilcox. Lupoi is known as a tenacious recruiter and was a big reason why the Ducks’ constantly reeled in top talent, including Mothudi.

247Sports lists Lupoi as one of the primary recruiters in Mothudi’s recruitment. The two could reunite in the Bay Area next season as the Golden Bears reload their roster via the transfer portal.

UCLA has been quietly making some noise in the transfer portal. Mothudi spent his first three years of his high school career at Campbell Hall, which is 12 miles away from UCLA’s campus. The Bruins also went through a coaching change and brought in James Madison’s Bob Chesney, making them active in the portal as well. They could make a push to bring Mothudi home to close out his college career.

MORE: What Dan Lanning Said After Oregon’s Loss to Indiana

MORE: Instant Takeaways From Oregon’s Playoff Loss to Indiana

MORE: Dante Moore NFL Outlook Comes Into Focus After Peach Bowl Loss

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Ducks Will Be Okay

Oregon Ducks dan lanning schedule Dante moore Kamar Mothudi Recruiting NIL Transfer Portal Big Ten College Football Playoff

Oregon outside linebacker Nasir Wyatt celebrates a sack as the Oregon Ducks take on the Washington Huskies on Nov. 29, 2025, at Husky Stadium in Seattle, Washington. | Ben Lonergan/The Register-Guard / USA TODAY NETWORK via Imagn Images

Although Mothudi was a promising underclassman, his departure isn’t the end all, be all for the Ducks’ linebacker unit. With Devon Jackson, Nasir Wyatt, and Blake Purchase all set to come back next season, Oregon will have plenty of talent coming back in addition to their 2026 recruiting class signees.

Oregon 2026 signees’ Braylon Hodge and Tristan Phillips both rank as top 15 linebackers in the country according to 247Sports’ rankings.

That’s not taking into consideration the fact that Mixon and Teitum Tuioti, both starters, still have eligibility left.

The departure of Bryce Boettcher will be the biggest impact on the linebacker unit as he was a multi-year starter and a leader of the team. But if Oregon coach Dan Lanning has proven anything during his time with the Ducks, it’s that they will be ready on the defensive side of the ball. Especially with the front seven.

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