With inflation and rising food costs still impacting everyday Americans, the price of attending college football games isn’t always front of mind for even the most diehard sports fans. Still, as Oddspedia’s recent survey unveils, costs are going up everywhere, including across the college football landscape.

Part of those rising prices can be attributed to college programs fully embracing revenue-sharing with its college athletes, especially when it comes to college football, with the House v. NCAA settlement. Now that Power Four schools can provide as much as $20.5 million to student-athletes, the price of doing business is trickling down to fans far and wide.

In an effort to measure those costs for college football fans, Oddspedia surveyed all the top programs to determine the most expensive and cheapest game day experiences, which they identified as the cost of two tickets, two beers, two sodas, two hot dogs and parking. And while overall ticket prices saw a slight 2.7% decrease from 2024, the cost of everything else went up, including a 18.7% increase in parking fees.

And as evident by Oddspedia’s Top 10 most expensive college game day experiences, the SEC continues to reign supreme, even if it hasn’t won a College Football Playoff national championship since 2022.

Home: Folsom Field (Boulder, Colo.) | 2024 rank: No. 4

The Deion Sanders effect is real … and costly. With the sport’s most expensive ticket price at $228 for two people, Colorado is college football’s richest game day experience entering Year 3 under Coach Prime. This increase comes despite its two biggest stars — reigning Heisman Trophy winner Travis Hunter and star quarterback Shedeur Sanders — gone to the NFL. Now it’s officially Coach Prime’s show in Boulder.

Home: Bryant-Denny Stadium (Tuscaloosa, Ala.) | 2024 rank: No. 9

Nick Saban has been gone for more than 18 months, but a trip to Tuscaloosa on Fall Saturdays will still cost the average Alabama fan a pretty penny. It’s now Year 2 of the Kalen DeBoer era, and while he’ll be breaking in a new QB1, 18-year-old sophomore WR Ryan Williams is a SportsCenter Top 10 play waiting to happen. The only issue is watching him make those plays in person will run you $220 for two tickets.

Home: Darrell K. Royal-Texas Memorial Stadium (Austin, Texas) | 2024 rank: No. 6

Everything is bigger in Texas, including the price of attending games at DKR. The Longhorns are finally unleashing 2023 No. 1 overall recruit Arch Manning on the masses as its QB1 in 2025, and the nephew of former NFL QBs Peyton and Eli Manning is already drawing major Heisman hype. And, while parking in Austin remains its own endeavor at $50, two tickets to DKR will cost the average Longhorns fan $212.

Home: Notre Dame Stadium (Notre Dame, Ind.) | 2024 rank: tied at No. 7

The Fighting Irish won 13 straight games last season before ultimately succumbing to reigning champion Ohio State in the College Football Playoff national title game. Entering Year 4 under Marcus Freeman, the former assistant-turned-head coach clearly has something working at Notre Dame. While the Irish will be breaking in a new QB1 this season, star RB Jeremiyah Love is a big play waiting to happen.

Home: Sanford Stadium (Athens, Ga.) | 2024 rank: tied at No. 15

Attending games Between the Hedges just got a lot more expensive. Georgia rounds out the Top 5 with the second-highest year-over-year increase among the Top 10, due in large part to the country’s third-most expensive game ticket at $218 for two people. To help make the cost of attending games in Sanford Stadium go down easier, UGA lowered the cost of two hot dogs to $6 for CFB’s second-cheapest ‘dogs.

Home: Rose Bowl (Pasadena, Calif.) | 2024 rank: No. 1

Playing inside the home of The Granddaddy of Them All comes with a hefty price tag for Bruins fans, still tipping north of three bills for the total in-person experience. But after featuring the sports’ most expensive ticket last year, as well as significant increases from others in the Top 10 combined with a small 4.9-percent price drop in 2025, UCLA’s game day experience became slightly more affordable.

Home: Williams-Brice Stadium (Columbia, S.C.) | 2024 rank: tied at No. 7

The Gamecocks finally appeared to breakout in Year 4 under Shane Beamer, closing out the regular season on a six-game win streak to make a serious Playoff push. But with uber-talened, dual-threat QB LaNorris Sellers back for his second season as QB1, South Carolina enters 2025 as a serious SEC contender with Playoff aspirations. It’ll just cost fans $186 for two tickets to watch him in-person.

Home: Kyle Field (College Station, Texas) | 2024 rank: No. 5

The cost to attend games inside the swaying Kyle Field stands doesn’t come cheap, but the experience is unlike any in college football, especially when combined with the infamous Yell Leaders and the famed 12th Man. Also helping matters is the nominal 4.1-percent year-over-year cost increase, which was the lowest increase among the Top 10. Still, tickets for two will cost $218, in addition to $40 for parking.

Home: Kenan Memorial Stadium (Chapel Hill, N.C.) | 2024 rank: tied at No. 56

The Bill Belichick era is here in Chapel Hill, and it’s going to be a costly one. After a season away from coaching following five decades in the NFL, Belichick lands in college for the first time in his illustrious career. And while much of the offseason talk around North Carolina had nothing to do with football, Belichick’s $10 million/year salary comes with a steep 36-percent increase in the game day experience.

Home: David Booth Kansas Memorial Stadium (Lawrence, Kan.) | 2024 rank: No. 23

Much like UNC, Kansas is still widely considered a basketball school. But that doesn’t mean Jayhawks fans get a discount for attending football games at David Booth Kansas Memorial Stadium. Two tickets to games will run fans $200, a steep price for a team that’s only won more than six games once in the last 16 seasons when it went 9-4 in 2023, Lance Leipold‘s third season at the helm.

Top 10 cheapest CFB game day experiences for 2025

100. Western Kentucky Hilltoppers — $84 (-69%) | 2024 rank: 75
99. Arkansas State Red Wolves — $86 (+18.6%) | 2024 rank: 95
98. Ohio Bobcats — $100 (+2%) | 2024 rank: 97
97. North Texas Mean Green — $106 (+13.2%) | 2024 rank: 98
96. Northern Illinois Huskies — $107 (+21.5%) | 2024 rank: 100
95. Marshall Thundering Herd — $110 (-45.5%) | 2024 rank: tied at 63
94. Wake Forest Demon Deacons — $114 (-49.1%) | 2024 rank: 58
93. Miami (Ohio) RedHawks — $119 (-10.1%) | 2024 rank: tied at 82
92. Jacksonville State Gamecocks — $120 (+18.3%) | 2024 rank: 96
91. Toledo Rockets — $121 (-3.3%) | 2024 rank: 86
91. Tulane Green Wave — $121 (-1.2%) | 2024 rank: 88

Unrivaled is expanding its reach to include women’s college basketball players. Among them are stars like Azzi Fudd, Lauren Betts, and Hannah Hidalgo. Other 13 women’s college hoops players have signed NIL deals with the league.

The 3×3 league was founded by WNBA stars Napheesa Collier and Breanna Stewart as a way to allow professional players to keep in competitive shape during the offseason, without having to leave the United States.

In a recent interview in “A Touch More with Sue Bird & Megan Rapinoe”, Collier spoke about the new NIL deals and why she and Stewart decided to bring in college players into the fold:

“Really bridging the gap. So, that was like one of the things internally that we wanted to make kind of one of our pillars for why we created Unrivaled. There’s such a gap between like the college player and the professional player, which you don’t see that in the NBA a lot. You see them promoting them on their pages. They have like training camps and all these things like bridges between next steps. High school, college, professional. And we wanted to make that too.” (41:14)

According to Collier, the goal at Unrivaled is to make the college basketball players household names before they arrive in the WNBA. It seems that they’re trying to pick up where the WNBA has failed to lead.

Some would argue that the NCAA is doing a fine job on its own. During their time in college, players like Caitlin Clark, Cameron Brink, Angel Reese, and Paige Bueckers were more famous nationwide than the leading WNBA players at the time.

Unrivaled’s president on decision to invest significant money in NIL deals

Unrivaled announced its decision to invest money in the college side of the game earlier in July. At the time, Luke Cooper, the company’s president of basketball operations, said the following about the move in a press release.

“Investing in elite women’s basketball talent is central to Unrivaled’s mission,” Luke Cooper said. “This transformational, first-of-its-kind initiative brings together the best of the best and reflects our deep commitment to elevating the women’s game and holistically supporting athletes.”

UCLA is the best-represented school on the list, with three players: Lauren Betts, Sienna Betts, and Kiki Rice. The second place is a tie between UConn and Notre Dame, with two players each.

College Sports Network has you covered with the latest news, analysis, insights, and trending stories in football, basketball, and more!

Data provided by Student Athlete Score

(July 31st, 2025) – Another week, another wave of athlete-brand collaborations reshaping the college sports economy. From high school football stars locking in major endorsements to powerhouse gymnasts and basketball players aligning with national brands, this week’s NIL recap—powered by data from Student Athlete Score—spotlights a wide-ranging mix of athletes capitalizing on their name, image, and likeness. Explore the deals that defined the week of July 21st, 2025.