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How women's basketball is delivering "a huge return on investment"

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How women's basketball is delivering "a huge return on investment"

Even though it has rights to virtually every US major league, the first live sports broadcast that ESPN chose to air on its Disney+ streaming service was the opening night of the 2024 Women’s National Basketball Association (WNBA) season.

It was an endorsement of the growing fanfare that was building around the league ahead of the imminent arrival of Caitlin Clark, whose participation in Women’s March Madness just months earlier had contributed to record viewership of the National Collegiate Athletic Association’s (NCAA) flagship basketball tournament.

The decision ultimately paid off for ESPN as the game between Clark’s Indiana Fever and Connecticut Sun became what, at the time, was the most-watched WNBA game ever across its platforms. It set a precedent for the 2024 season, which delivered a 170 per cent increase in viewership for the Disney-owned network compared to the previous campaign.

Based on ESPN’s opening broadcast of the 2025 season, which saw Clark’s Fever and Angel Reese’s Chicago Sky play out the most-watched WNBA game in 25 years, those numbers show no sign of slowing.

“The viewership is one aspect of a number of metrics that have seen exponential growth to reflect that something truly special is happening right now,” says Matt Kenny, ESPN’s vice president of programming and acquisitions for basketball, combat sports and lacrosse.

“One of our company priorities is audience expansion and the 2024 WNBA season was an incredible year for us. The type of audience growth that we see doesn’t happen by pulling in one particular segment. In order to achieve the results that we saw, it’s almost like dropping the pebble in the pond where you see the circles go out in every direction, and that’s what we saw.”


ESPN is the only network that has aired the WNBA every year since its inaugural season, but it wasn’t the only one of the league’s expanding group of broadcast partners that benefitted from improved television ratings in 2024. CBS averaged 1.10 million viewers, making it the network’s most-watched regular season ever, while viewership of Friday night games on Scripps-owned Ion increased 133 per cent to 670,000.

As a result, the WNBA’s broadcast partners have been able to more effectively monetise their rights. According to Forbes, Disney’s WNBA ad revenue has increased by 641 per cent since 2022, while Ion boasted of more than 20 new advertising partners for its 2024 coverage when detailing its viewership figures.

All of that would have significantly strengthened the hand of the WNBA and National Basketball Association (NBA) as they entered negotiations over the women’s league’s next broadcast deal, which resulted in an 11-year agreement worth US$200 million per year, an increase of 250 per cent on the US$57 million it currently receives.

It’s also worth highlighting that this deal comes less than two decades after the WNBA first received a fee for its media rights in 2007. Even then, there are some who believe that it could have been more.

“I think that deal might have been done maybe a little too soon, because they didn’t have much to project on in terms of the growth of the sport,” Terri Carmichael Jackson, the executive director of the Women’s National Basketball Players Association (WNBPA), tells SportsPro.

“We hadn’t really seen it yet. There was an explosion that was sure to happen. I think those of us who were just so passionate about this business and passionate about advocating for the players, we were just like, ‘oh, this is great, but did we do it too soon?’”

ESPN has broadcast the WNBA since its inaugural season in 2007


“People are just leaned in harder”

Either way, broadcasters and sponsors are upping their investment into women’s basketball. The audience growth and broader media coverage of both the WNBA and the college game is one of the reasons that the sport is becoming more attractive to sponsors, who are increasingly seeing women’s basketball as an opportunity to reach their target market.

Though the WNBA shares several partners with its male counterpart, the league overhauled its sponsorship strategy in 2020 by introducing the ‘Changemakers’ platform, which allows partners to play a strategic role in the development of the competition in addition to their financial investment, creating another layer of storytelling.

Deloitte, for example, has helped the WNBA transform its digital footprint. Google’s investment, meanwhile, ensured that more games received national broadcast coverage on ESPN, while it also drives awareness for the league through its search engines and platforms.

Speaking at SportsPro New York in March, Colie Edison, the WNBA’s chief growth officer, said the Changemakers are the organisation’s “largest investors” both from “a marketing sponsorship standpoint” and in terms of “the transformation of our league”.

“When it comes to WNBA partnerships, they need to be authentic and intentional,” she continued. “We will never do a logo slap, and we’ll never partner with a brand that doesn’t share our core values.

“These investments need to be intentional. They need to be purposeful. But ultimately, there’s a huge return on investment when it comes to partnering with women’s sports. We saw the average viewership numbers increase alongside the average spend of a brand partner.”


While its growing reach has undoubtedly strengthened the WNBA’s appeal among brands, several individuals interviewed for this series referenced the diversity and passion of its audience as one factor driving the sport’s commercial growth.

According to Edison, 55 per cent of the league’s fanbase is male, while data shared with SportsPro shows that 40 per cent of ESPN’s WNBA viewers are women. That is slightly different to Ion, where 45 per cent of the audience is female, though ESPN saw its viewership among girls aged two to 17 and women between 18 and 34 increase 164 per cent and 225 per cent in 2024, respectively.

Edison also pointed out that the WNBA was named by Morning Consult as the fastest-growing brand in 2024, which was determined based on the share of US consumers who say they would consider purchasing from the league over the course of the year. She also claimed that fans of the WNBA are 185 per cent more likely to buy from a brand that supports the competition.

“They’re unbelievably loyal,” Patty Morris, head of brand at State Farm, says of the women’s basketball fanbase. “They’re rabid fans around this. And I think anytime you get people who are connected to a passion, and then there’s this sort of underdog mentality, people are just leaned in harder.”


‘I can’t remember something that’s had that sort of growth trajectory’

While not a WNBA Changemaker, State Farm first partnered with the league in 2013, making it one of the organisation’s longest-standing sponsors. The insurance company also became an official partner of Unrivaled ahead of the three-on-three tournament’s inaugural season and counts Caitlin Clark and highly touted prospect Juju Watkins as ambassadors, giving it a ubiquitous presence in women’s basketball.

State Farm has an extensive collection of sponsorships in sport, including arena naming rights deals with the Arizona Cardinals and Atlanta Hawks. But Morris describes women’s sports – and women’s basketball in particular – as “the fastest-growing piece of that portfolio”.

“I can’t remember a time like that in my 25-year history of working in marketing where something’s had that sort of growth trajectory,” she continues. “So obviously we’re going to be there because that’s where the people are.”


Other marketers are increasingly of the same opinion. SponsorUnited estimates that the WNBA secured a 19 per cent increase in sponsorship deals between the 2023 and 2024 seasons, while the data and intelligence company ranks six of the league’s players among the top ten most-endorsed professional athletes in women’s sports.

Women’s basketball has long been considered one of the most socially progressive sports, but the way players are leveraging social media platforms like TikTok and Instagram to showcase their interests and routines is opening the sport up to more female-focused brands.

Indeed, State Farm is now being flanked by companies in less traditional sponsorship categories who are entering the WNBA through a mix of league and team deals, whether it be celebrity-owned brands like Kim Kardashian’s Skims and Rhianna’s Fenty or dating app Bumble and hair care specialist Mielle.

That growing demand has also benefitted new properties like Unrivaled, which had signed up the likes of Ally Financial, Sephora and Icy Hot as sponsors before playing a game. According to league president Alex Bazzell, the tournament was expecting less than half of the revenue that it ended up generating during its inaugural 2024 season.

“I think the thing that put us at an ultimate advantage is women’s basketball, women’s sports, is skyrocketing across the board,” says Bazzell. “Brands are looking to deploy and diversify their investments of marketing dollars.

“For us, you look at the main pillars of women’s sports, you have WNBA, you have NWSL, you have WTA in women’s tennis, and then you have a lot of new challenger, emerging products that are still trying to find their footprint, whether it’s women’s hockey, volleyball, European soccer leagues, or college basketball.

“So for us, that’s where we fit into the perfect timing, where we are off-season of all the three main characters that I’ve already mentioned. So now we’re sitting in a silo of a time period where brands are looking to have that 360 touchpoint [with] women’s sports, but limited opportunity. So that was number one that played to our advantage on the sponsorship side.”

The commercial success of Unrivaled in its inaugural season was another sign of the growing appeal of women’s basketball among sponsors


“We get to be very selective about who we do business with”

Just as sponsors are buying up inventory, the women’s basketball fanbase is showing a growing appetite for products around their favourite players.

Unrivaled recently struck a deal with the WNBPA and OneTeam Partners, the company that helps players’ unions commercialise their group licensing rights, to sell merchandise and other products, which is another area of women’s basketball where business is booming.

Speaking to SportsPro, Ricky Medina, OneTeam’s head of consumer products licensing, claims what’s happening on the product side of women’s basketball is “going to be the catalyst for the next generation of fans”.

Medina says the WNBPA now has around 40 licensees spanning traditional product categories like trading cards, jerseys and video games, but notes that there has been considerable growth in areas like premium apparel, toys and collectibles through collaborations with companies such as Funko and Party Animal.

As a result, the WNBPA’s commercial revenue grew 450 per cent in 2024 compared to the previous year, according to Medina, who notes that more than ten of the union’s licensees were generating between US$500,000 to US$1 million from sales of their products last year compared to two in 2023. More specifically, Panini has now eclipsed US$20 million in annual WNBA trading card sales.

“Projections are even higher than that going into 2025,” Medina says. “That’s the story. That’s what we’re seeing across every single licensee, maybe not necessarily at that exact quantum of growth, but we’re seeing growth for everybody.

“So we’re entering the stage where we get to be very selective about who we do business with, which is a shift from three, four or five years ago.”

Women’s basketball fans are showing a growing appetite for WNBA products and merchandise


Indeed, all of this paints a picture of a maturing commercial ecosystem around women’s basketball that didn’t exist even ten years ago.

The term virtuous cycle is used often in relation to women’s sport, where the theory is that increased investment, media coverage and participation will lead to further growth and development. As commercial partners continue to see return on their investments in women’s basketball, there is a sense that the cycle in very much in motion.

“The business case, to me, is that’s where consumers are, so that’s where we’re going to go,” says Morris. “And as long as people are flocking to that environment and that trajectory is going upward, that’s the right investment for us against our entire portfolio.

“The good thing about that uptick, or hockey stick in terms of demand, is that it also breeds innovation. You’re seeing that happen, and that’s going to create new opportunity for brands and advertisers to do more different things. It’s going to create more opportunity for the women in this sport and the leagues.

“And to me, that’s a rising tide that’s going to raise all boats. As that continues to happen, then the business investment question becomes less and less of a question, and I think we’re seeing that play out.”


This is the third instalment of a multi-part series on the business of women’s basketball, which explores the ongoing commercial growth of the sport and how those within the game are looking to capitalise.

To read part one, click here. To read part two, click here. To have future articles delivered directly to your inbox, sign up to the SportsPro Daily here.

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Cal State Bakersfield Names Brandon Row Associate Head Coach of Volleyball

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Bakersfield, Calif. — Cal State Bakersfield has announced Brandon Row as Associate Head Coach for the Roadrunners women’s volleyball program, continuing his partnership with Head Coach Kristen Wright as she leads the program at CSUB.
Row brings more than a decade of collegiate coaching experience to Bakersfield, including seven years at the NCAA Division I level, four years at the NCAA Division II level, and one year national team experienceHis background includes recruiting coordinator, full program operations, and on-court technical development.

Most recently, Row served as Assistant Coach and Recruiting Coordinator at the University of North Florida, where he was named recruiting coordinator during the 2024 offseason and helped assemble the highest-ranked recruiting class in program history. In 2023, he was recognized nationally as one of the sport’s rising coaches, earning a spot on the Volleyball Magazine College Coaching Hotshots Watchlist.

Row previously coached at Cal State Bakersfield from 2022–23 and also held coaching roles at the University of Georgia, the Women’s Canadian National Team, and Carson-Newman University. Across his NCAA Division I coaching career, he has helped develop multiple All-Americans, All-Conference honorees, conference award winners, and professional athletes.

“I’m thrilled to be back in Bakersfield and to continue my journey alongside Coach Wright,” Row said. “Her genuine care for people, high standards for culture, and relentless pursuit of excellence align with my coaching values, and I’m excited to see Bakersfield grow to the top of the Big West.”

“Bakersfield provides a comprehensive student-athlete experience – academic achievement, athletic excellence, and personal growth. The backbone of this experience is outstanding administration and the supportive Bakersfield community.”

“I’m grateful for the mentors and family who have supported me to this point. I’m confident Bakersfield is on a path to making history, and I’m honored to be part of the future. It’s great to be back in Bako!”

Wright highlighted Row’s impact and familiarity with the program.

“I’m elated to have Brandon join our staff as Associate Head Coach,” Wright said. “He’s a proven players coach and has an excellent balance of skills to help make a program great! It’s important to have everyone ‘Rowing in the Wright direction,’ and Brandon will help our program do just that! His work ethic is unmatched, and I am excited to continue what we’ve been doing together in a community I’m deeply proud of and in the Big West.”

 

For more information on Cal State Bakersfield women’s volleyball, including schedules, roster updates, and program news, visit GoRunners.com and follow the Roadrunners on social media.

 



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Garcia-Beltran Claims Program Record in Debut at Lions Indoor Invitational

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NEW YORK, N.Y. – In just her first race as a member of the TCNJ women’s track and field squad, Lucia Garcia-Beltran took down a program record which had stood for 14 seasons. Her record-setting run highlighted TCNJ’s performance at the Lions Indoor Invitational on Friday.
 
ON THE TRACK

Lucia Garcia-Beltran posted a time of 7.63 in the 60m, breaking Miriam Khan’s previous program record set in 2011 (7.74). Garcia-Beltran’s time is also currently the fifth-best in Division III. Sarah Scepkowski ran the 60m before that race, finishing fifth with a time of 9.34—a new PR.

Kelly O’Grady claimed TCNJ’s second win of the day, logging a time of 1:16.62 in the 500m. Her time was over a second faster than the runner-up from Fordham. Kelsey Thomas posted a time of 41.75 in the 300m, while Mackenzie Burke logged a 42.10 in that same race. Burke’s time set herself a new PR. Cameron Ruffini and Breanna Casais both finished inside the top 10 in the 400m. Ruffini finished in 7th (1:02.68) with Casais right behind in 8th (1:03.14).

TCNJ’s distance runners also ran well, with Alex Grivas setting a new PR in the mile (5:24.99). Ava Biemuller logged the best overall finish among the group; she finished in 5th with her PR time of 10:34.02.

IN THE FIELD

 

In addition to her top-5 finish in hurdles, Scepkowski finished in second place in the high jump, clearing 1.60m and recording a new PR in the process. That 1.60m-mark is top-20 in Division III. Lia Malave led the way in the long jump with her mark of 5.32m. Finally, Allison Lavin put a bow on the meet with her second-place efforts in both the shot put and weight throw (11.13m, 14.34).

 



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How A&M volleyball aims to sustain success – The Battalion

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It’s impossible to think about women’s volleyball without thinking about Nebraska.

It’s not about the six national titles the Cornhuskers have, or their extensive list of All-Americans. It’s because of a volleyball culture developed over the decades that has tied itself to the very core of the state’s identity. 

It’s top-tier investment from administration, fans and community that has led not just to the program’s on-court success, but to T-shirts boasting that Nebraska is “the volleyball state,” a match that was the second-highest attended women’s sporting event in the world and, crucially, a revenue-generating Cornhusker program. 

Texas A&M volleyball head coach Jamie Morrison wants the Aggies to reach that level — and he doesn’t think it’s that far away.

“When I took the job … I had a checklist of things, and one of them was where I could build something that is similar to here, where people really, really care about the sport of volleyball,” Morrison said before the Aggies’ first NCAA Tournament match in Lincoln, Nebraska, earlier in 2025. “And for me, it was about getting the 12th Man to get addicted to the game that we love. And I think that’s happening right now. So it’s not even like building there. I think we’re almost there. I think there’s a demand for season tickets next season. Things are happening along those lines where it’s going to get to that level.”

Of course, Morrison and the Aggies are no strangers to reaching ambitious goals. This season, A&M won its first national championship in school history by defeating three 1-seeds in a row in one of the sport’s wildest NCAA Tournament runs to date, all in Morrison’s third year in Aggieland.

But, to take that next step and build the sort of revenue-generating program that will stand the test of time, it’ll require more than just wins on the court. It requires buy-in from administrators and fans alike. 

CD 6798 Enhanced NR
Senior Oppsosite Hitter Logan Lednicky (9) and Sophomore Oppsosite Hitter Kyndal Stowers (37) celebrates in the confettti after Texas A&M’s National Championship game against Kentucky at T-Mobile Arena on Sunday, Dec. 21, 2025. (Cooper Daniels/The Battalion)

Administration support

Like many A&M coaches, Morrison — who was hired by former athletic director Ross Bjork before the latter left for Ohio State — felt uncertain about the school’s athletic director vacancy.

Then came a major stroke of good fortune when, out of all candidates, the Aggies landed on then-Nebraska AD Trev Alberts, the Cornhuskers’ athletic director for, among other events, 2023’s “Volleyball Day in Nebraska,” a two-match event at Nebraska’s Memorial Stadium that featured an attendance of 92,003 — the world’s second-most attended women’s sporting event.

“When I got hired, I said, like, ‘I want to become the second program to be profitable in the United States, and I want to give back to the athletic department,’” Morrison said before the Aggies’ match against the Cornhuskers. “To have somebody that doesn’t scoff at that and be like, ‘That’s impossible,’ but someone that says, ‘Oh, yeah, that’s possible. Let’s get to work.’ I think that’s huge. And I think to have someone that knows what it can be and knows how to build it to that has been a huge asset for me.”

More than just having the experience of leading an athletic department that places an emphasis on volleyball, Alberts is a bonafide volleyball nerd.

“He loves watching the sport, and I think he’s probably been at 80% of our matches at home,” Morrison said. “He sits courtside and gets nervous and loves it and talks to me afterwards and knows the game enough to … be able to go back and forth and banter about the volleyball game. And I don’t think that’s the case at most schools, and I’m very, very thankful for it.” 

Though that investment has to include the pocketbook. In the fiscal year 2024 — the college sports fiscal year runs from July 1 to June 30 — Nebraska topped all Division I public institutions with a women’s volleyball operating budget of $5,911,267. A&M was seventh on that list with a budget of $3,747,561, according to data access via public records requests and published by Extra Points’ Matt Brown.

That does not include things like compensation earned via NIL or from revenue sharing with athletes. But the Aggies have confirmed that volleyball is one of the six programs that A&M is sharing revenue with athletes in.

Both Morrison and Alberts seem aligned with a growth mindset that A&M can be one of those few revenue-generating programs that turns into a profit for the athletic department. And they aren’t afraid to use Nebraska as the template.

“I brought a lot of people from our administration [to Lincoln] last year just to understand that this is possible,” Morrison said. “That having, I don’t know, a revenue-generating volleyball program that is adding to the athletic department, is possible. And I think we’re on our way there.”

But as part of that investment, there has to be another variable that continues to grow: fan buy-in.

RocioS VOLvs.TCU
People in the Texas A&M student section react to a block during Texas A&M’s volleyball game against TCU at Reed Arena on Saturday, Dec. 6, 2025. (Rocio Salgado/The Battalion)

Fan support 

When one walks into Nebraska’s Bob Devaney Sports Center, there’s a palpable weight that seems to fill the arena. 

It’s a feeling of hype, of expectation, a sense that this place is the peak of the sport. It’s a tangible feeling that represents everything Nebraska volleyball stands for, and the white whale that every program trying to reach the Cornhuskers’ level is chasing.

During a match, that expectation turns into a roaring reality, like the jam-packed crowd that the Aggies had to face to beat the Cornhuskers in five sets to advance to the 2025 Final Four in Kansas City.

“At one point, I felt like I could barely hear myself think with how loud it was ringing in my ears when we went 30,” senior opposite hitter Logan Lednicky said after A&M’s win over Nebraska.

Morrison and the rest of his staff has been using the atmosphere that the Aggies had to overcome as a model for what they’d like Reed Arena to look like. 

“I have a lot of respect for this volleyball program, for the team that is here, for the atmosphere that happens around here, in the community around this area and how much they love the game of volleyball,” Morrison said. “And when I was choosing the place I was going to go to build a program to build. … A lot of it was based on, I wanted to build an audience similar to this. So to hear that that was that active back at home, I guarantee our attendance is going to go up next year, and again, we have some of the best fans in the country, but I’m proud that we’re well on the way to developing something that’s similar to what they have here at Nebraska.”

In a literal sense, the 12th Man has been buying in. In 2025 the Aggies set a program record for season tickets sold, and after winning a national title, nobody will be surprised to see that number skyrocket next year.

The Aggies’ student section and overall attendance have been reaching new heights, too. A&M set a program record with 9,801 fans attending its five-set win over Texas on Oct. 31, 2025. 

“To see how far it’s come, it’s just really awesome,” senior libero Ava Underwood said after the Aggies’ final match at Reed Arena, a 3-1 NCAA Tournament win over TCU. “It’s been a dream. I mean, the fact that we get to play in front of those fans every single day is great. And we knew it was gonna come to an end, but the 12th Man showed up, as they always do, and this place is becoming a volleyball powerhouse.”

Now, the trick is to make things sustainable. Nebraska has been able to reach the heights it has because it’s continued winning on the court, yes, but also because its athletic department and fans have remained invested in the program even when it’s not winning national titles, with its last coming in 2017.

Morrison has said publicly that winning a national championship every year cannot become an expectation — the sport just isn’t built that way. And as the defending national champions replace nine departing seniors and return just two starters, A&M is in for a rebuild year. 

But as long as the trifecta of continued investment, fan engagement and support paired with consistent on-court success remains, there’s no reason that the Aggies can’t accomplish all of the goals Morrison and his staff have set for the future.

“I came here not only to be good in one year,” Morrison said after the match against TCU. “I came only not to entertain this crowd … once this season and have them disappear, I came here to have sustained success. And I think that’s possible at this university. It’s possible because of the fan base, because of the 12th Man, the way people show up, people want to come play in front of people where this matters. I think this administration is supporting our program and women’s athletics, and I think we’re going to be a formidable force for years to come.”



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Rychkov Claims Another Program Record at Lions Indoor Invitational

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NEW YORK, N.Y. Maxim Rychkov took down yet another program record to headline the Lions Indoor Invitational for TCNJ’s men’s track and field squad.
 
ON THE TRACK
 
Rychkov’s new record came in the 400m, where he won the race with a rapid time of 47.95. That time, which shaves about half of a second off the previous record of 48.57, is 6th-best in Division III and 23rd-best across all three divisions. Noah Traverso finished in second behind Rychkov in that race, posting a time of 49.03. His time is currently the 16th-fastest in Division III and also an NCAA top-100 mark.
 
Jayvee Dumas recorded a new PR in the 60m hurdles, finishing in 5th place with a time of 8.54.
 
Tyler Seaton and Zach Salib both logged PR times en route to top-10 finishes in the 200m. Seaton finished in 6th (22.85) and Salib finished in 9th (23.07). Brody Dillich finished in under two minutes in the 800m, placing 6th with a time of 1:59.17. Victor Akinboboye posted an impressive time of 35.54 in the 300m. His time was 18th-best in Division III. Anthony Senatore was the first Lion across the line in the 500m; he finished 7th in 1:06.36. 
 
Building off of a championship season, TCNJ’s cross country runners shined in the long-distance events. Brandon Chen (3rd, 8:38.71), Phil Pace (4th, 8:38.76), Kevin Matthews (7th, 8:46.61), Josh Santiago (10th, 8:50.29), Evan Melito (11th, 8:52.87), and Anthony Guarino (15th, 9:07.72), all recorded DIII top-100 times in the 3000m. In the mile, Ryan Segalla led the with a 10th-place finish (4:28.13).
 
IN THE FIELD
 
Jayvee Dumas headlined the action in the field for TCNJ with his 3rd-place finish in the pole vault (4.55m). With his performance, Jayvee set the new 22nd-best mark in Division III.
Tyler Meier was the best Lion in the high jump (9th, 1.80m), while Ryan Donnelly (9th, 6.34m) and Juan Alino (10th, 6.14m) were the best TCNJ athletes in the long jump.
 
Finally, Braden Paulmenn and Christian Farhat logged a pair of top-5 finishes in the shot put and weight throw. In the shot put, Paulmenn finished in 3rd with a mark of 15.38m, while Farhat finished in 4th with a mark of 14.41. The two finished in 4th and 5th respectively in the weight throw; Paulmenn logged a 13.98 and Farhat logged a 13.64m.
 



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Ryan Windisch promoted associate head coach Arizona Wildcats volleyball

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Ryan Windisch gave up his role as a head coach at a lower level to join Rita Stubbs’ first staff when she assumed the top job for Arizona volleyball. The former Division I libero has proven to be indispensable to Stubbs in his three years on staff. He is being rewarded with a promotion to associate head coach.

“I am thrilled to announce Ryan’s promotion to Associate Head Coach,” Stubbs was quoted in Arizona’s press release. “He has been on my staff since the beginning and is extremely knowledgeable about the game of volleyball which has helped our program grow over the past three years. I am thankful to have him on staff and look forward to seeing him continue to grow with our program.”

Windisch has primarily handled the liberos and defensive specialists at Arizona. He was considered a de facto defensive coordinator when he was hired in 2022. However, the staff has been short one coach the last two years, so he has had to take on additional roles. In 2025, he added setters to his responsibilities after former assistant head coach Steven Duhoux took a job as an assistant coach with Ohio State men’s volleyball.

In addition to his role on the court, Windisch makes an impression on recruits. When asked about their reasons for choosing Arizona, commits and freshmen typically speak of him and Stubbs as a pair.

He helped lead the team to its first NCAA Tournament since 2018 and first tournament win since 2016 this season. Last season, he helped coach them to an NIVC championship and two 11-game winning streaks. The team ended with a 24-9 record.

This year, Windisch and assistant coach Simone Asque-Favia helped Stubbs coach the team to a 17-13 record that included 10 matches against ranked teams. The Wildcats won three of those matches, including sweeps over No. 16 Baylor and No. 13 TCU. They took one set in five more, including against No. 5 Stanford in the NCAA Tournament.

This year, Windisch’s professional accomplishments came after he and his wife Amber welcomed their first child at the beginning of the season.



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U.S. Women’s National Team Welcomes Back Rob Browning as Assistant Coach

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COLORADO SPRINGS, Colo. (Jan. 9, 2026) — USA Volleyball announced today that Rob Browning has been named an assistant coach for the U.S. Women’s National Team. Browning brings decades of experience at both the collegiate and international levels, adding valuable perspective as the program continues to compete at the highest level of the sport worldwide.

Browning most recently served as an assistant coach at NC State during the 2025 season. Prior to that, he spent 20 years as head coach at Saint Mary’s College of California, becoming the winningest coach in program history. Under his leadership, Saint Mary’s made five postseason appearances and captured its first West Coast Conference title in 2009. He also launched the school’s beach volleyball program in 2013, helping develop multiple West Coast Conference award winners.

“I’m honored to join the U.S. Women’s National Team staff and work with this outstanding group of athletes and coaches,” Browning said. “I’m excited to contribute and help the program continue to grow and succeed on the world stage.”

Internationally, Browning has spent six years as an assistant coach with the U.S. Men’s National Team, contributing to four Olympic cycles, including the gold medal run at the 2008 Olympic Games in Beijing. He has also worked with the U.S. Women’s National Team and U.S. Women’s Junior National Team, helping teams earn gold medals at the 2010 NORCECA Championship and the 2019 Pan Am Cup. Most recently, Browning served as team leader for the U.S. Women’s National Team this past summer.

“Rob’s experience and passion for the game make him a tremendous addition to our staff,” said Erik Sullivan, U.S. Women’s National Team head coach. “He has a proven history of developing athletes and building competitive programs, and we’re excited to welcome him as we prepare for the next phase of international competition.”

Browning succeeds Mike Wall, who has stepped away from the role to spend more time with his family. USA Volleyball thanks Mike for his dedication and contributions to the U.S. Women’s National Team.



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