LAS VEGAS, NV / ACCESS Newswire / July 9, 2025 / Agassi Sports Entertainment Corp. (OTC PINK:AASP), an emerging leader in sports entertainment and innovation, is pleased to announce an exciting collaboration with IBM (NYSE:IBM, Financial) which includes the planned use of AI aimed at transforming the digital landscape for various racquet sports worldwide.

As two iconic brands with strong connections to racquet sports, and a shared commitment to excellence, Agassi Sports Entertainment has engaged IBM to help create what Agassi Sports Entertainment believes will be an unrivaled digital experience that caters to players and fans alike. This relationship represents a unique fusion of passion, technology, and innovation that Agassi Sports Entertainment expects will not only enhance the way people engage with racquet sports but will also elevate the sport’s overall accessibility and enjoyment.

Our joint efforts are planned to focus on harnessing cutting-edge technology to deliver personalized experiences, insightful data, and interactive features which we believe will resonate with players of all skill levels and redefine the racquet sports experience.

Key Highlights of the Collaboration

• Utilization of AI: We plan to harness AI technology to analyze player performance and provide actionable recommendations. We believe that this technology, to be branded as Agassi Intelligence, has the potential to revolutionize how players of all levels play and compete.

• Innovative Digital Solutions: We further expect to create other groundbreaking tools designed to enhance training, performance tracking, and fan engagement.

• Community Building: We aim to foster a vibrant community of racquet sports lovers, encouraging interaction and connection.

• Accessibility: Our initiatives will prioritize inclusivity, with the goal of reaching an accessible market of enthusiasts around the world that enjoy the thrill of racquet sports.

Commenting for Agassi Sports Entertainment, CEO Ronald Boreta stated, “We are incredibly excited to work with IBM to develop new technology for the racquet sports industry. Our mission has been to work with best in class operators and as a global leader in the technology sector, we believe IBM enables us to reach new heights toward innovating in this field. It is our belief that there are significant opportunities to grow accessibility to racquet sports worldwide through multiple avenues in these fast moving markets and we look forward to working closely with IBM and other best of class companies on these goals.”

Adding to Mr. Boreta’s comments, Mr. Andre Agassi, who has been a World Number 1, 8-time Grand Slam winner, and an Olympic Gold Medalist during his Hall of Fame tennis career, stated, “Our ultimate goal with Agassi Sports Entertainment is to grow the racquet sports industry while promoting health and wellness. We are excited to work with a global powerhouse like IBM and believe this is a big step towards achieving that goal. We see huge opportunity in growing these sports worldwide and are excited to work with partners who share our values and vision.”

“We’re proud to collaborate with Agassi Sports Entertainment and excited to see AI technology used in such an innovative way to enhance the racquet sports experience. This collaboration reflects our commitment to improving the player experience, elevating sports to a new level globally, and helping players become better versions of themselves through the use of AI tools,” said Jonathan Wright, Managing Partner, Northern, Central and Eastern Europe, Consulting at IBM.

About Agassi Sports Entertainment Corp.

Agassi Sports Entertainment Corp. (OTC PINK:AASP) is a vibrant sports entertainment, content, media, and technology company focused on bringing together sports communities under one brand. We believe we are uniquely positioned to become a leader in the racquet sports space, including pickleball and padel. Our strategy centers on working to consolidate, promote, and grow the highly opportunistic industry through various organic and transactional efforts worldwide.

About IBM

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. For more information, see www.ibm.com.

Forward-Looking Statements

This press release includes “forward-looking statements”, including information about management’s view of the Company’s future expectations, plans and prospects. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the ability of Agassi Sports Entertainment Corp. (the “Company”) to raise funding to support its operational plans, the terms of such financing and potential dilution caused thereby; the ability of the Company to complete the steps necessary to undertake its current operational plan, the costs associated therewith, timing relating thereto, and the ability of the Company to generate revenues associated therewith; the concentration of ownership of the Company’s securities; the outcome of the engagement of IBM, as discussed above; the market for the Company’s planned services, including the market for pickleball and padel; competition in the Company’s industry; the Company’s ability to fully comply with numerous federal, state and local laws and regulatory requirements; current negative operating cash flows and a need for additional funding to finance our operating plans; the terms of any further financing, which may be highly dilutive and may include onerous terms, increases in interest rates which may make borrowing more expensive and increased inflation which may negatively affect costs, expenses and returns; geopolitical events and regulatory changes; and the effect of changing interest rates and inflation, economic downturns and recessions, declines in economic activity or global conflicts. These risk factors and others are included from time to time in documents the Company files with the Securities and Exchange Commission, including, but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. These reports and filings are available at www.sec.gov. All subsequent written and oral forward-looking statements concerning the Company or any person acting on its behalf are expressly qualified in their entirety by the cautionary statements above. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made, including the forward-looking statements included in this press release, which are made only as of the date hereof. The Company cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward- looking statements. The Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statement to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based, except as otherwise provided by law.

Ron Boreta
Director and CEO
Agassi Sports Entertainment Corp.
702-400-4005

SOURCE: Agassi Sports Entertainment Corp.

View the original press release on ACCESS Newswire

When he was named head football coach at the University of North Carolina, seven-time Super Bowl champion Bill Belichick proudly proclaimed that the Tar Heels would become the “NFL’s 33rd team.”

It’s been reported that former Duke basketball star Cooper Flagg earned upwards of $28 million in Name, Image, and Likeness (NIL) compensation and endorsements during his one year with the Blue Devils.

And new N.C. State basketball coach Will Wade was investigated and subsequently fired for allegedly paying players during his time at LSU. With no trace of irony, his ability to pay players and construct a winning roster, primarily through the transfer portal, was cited as the primary reason for his hire by the Wolfpack.

To quote the famous line from Bob Dylan: “The times they are a-changin’.”

The NCAA that most of us know is virtually unrecognizable now. Terms like NIL, transfer portal, conference realignment and House settlement have forever altered the landscape of college sports. There is no question that we are looking at the professionalization of college football and basketball at the Division I level. The term “student-athlete” is nothing but a quaint reminder from the past, and the reality is that most football and basketball players are now more employees than students, and the whole enterprise has become transactional.

NIL legislation started with good intentions a few years ago. Student-athletes should be compensated for their name, image and likeness, especially now that college athletics has become a multi-billion-dollar business. However, NIL is a misnomer, as there were few guardrails put in place by the NCAA, and it quickly evolved into a recruiting inducement and pay-for-play system. To be clear, I don’t begrudge the athletes who are capitalizing; I wish NIL had been around in the 80’s when I played basketball at William & Mary. Back then, I was thrilled with an occasional post-game sandwich and maybe a pitcher of beer!

This new era of college sports is still wildly popular. Stadiums remain full, TV ratings go up every year and donors are spending millions to help build championship-caliber rosters. There is a never-ending chase for more money, and increased spending. And like many of you, I remain a fan and am still captivated by the College Football Playoff and March Madness (both of which are looking to expand, by the way).

I believe strongly in the power of sports to lift people up, to teach valuable lessons and forge lasting relationships. I know it because I lived it as a college basketball player and coach, and now as an athletic director. I know that coaches are educators, leaders, role models and mentors. I know the incredible value that a college degree holds, and the way it can impact a family for generations.

At Barton College, we approach athletics from a transformational standpoint, not a transactional one. We offer life-changing opportunities to our 700 student-athletes, and our focus is guiding them down the path of resilience and growth. You’ll see them not only on the field or court, but also serving as orientation leaders, resident assistants and research associates. While we play to win — and we do it a lot — the biggest “game” on the schedule is always graduation day. Athletics supports the mission and business model of the college, providing a positive and nurturing student-athlete experience, and competing to win in the classroom, in competition and in the Wilson community.

You can root for the Heels, Devils, Pack, or Pirates, but we are Wilson’s hometown college team, and we have no doubt you’ll root for the Bulldogs.

We have great coaches and staff, beautiful facilities, and talented student-athletes who compete at a high level. You know what we are? We’re what college athletics used to be, and what it was meant to be. We may have some navigate the transfer portal and a few Bulldogs dipping their toes into the NIL waters, but most of our student-athletes, including football and basketball players, are here to get a first-class education and to learn and grow as people.

Our games are affordable and many are free, and you can bring your kids onto the field or court after the game for a photo, no problem.

I look forward to seeing how Belichick and Wade do, and I’ll be rooting for Cooper Flagg.

But mostly, I’m proud to be part of the team, Wilson’s hometown team, at Barton College, where we still do it the right way.

Ken Tyler is Vice President and Director of Athletics at Barton College. A former NCAA Division I basketball player and coach in Divisions I, II and III, Tyler has spent over 30 years in college athletics. Prior to Barton, he served as Director of Athletics at the University of Mary Washington and West Virginia Wesleyan College. Tyler resides in Wilson with his wife Dr. Leona Ba Tyler.

By Shirin Ghaffary, Bloomberg

A California lawmaker is making another effort to regulate artificial intelligence in the state after legislation that would have held large companies liable for harm caused by their technology was vetoed last year by Governor Gavin Newsom.

State Senator Scott Wiener, a San Francisco Democrat, has introduced a bill that would require companies developing AI models above a certain computing performance threshold to publicly release safety and security protocols that assess the potential catastrophic risks to humanity from the technology. Under the law, AI companies also would need to report any “critical safety incidents,” such as theft of sensitive technical details, to the state attorney general. Companies that may be affected by the proposed legislation include OpenAI, Alphabet Inc.’s Google and Anthropic.

The World’s Most Sophisticated AI Fitness Coach Arrives in Your Home

Open the amp app and, after completing a brief questionnaire paired with a camera–guided movement screening, the world’s most advanced AI Coach takes over to create hyper-personalized workout plans that respect every aspect of your performance. The routine accounts for your goals, injury history, and current fitness level through the most fine-tuned AI fitness technology on the market. What used to require multiple trainer consultations now happens in minutes through amp’s revolutionary AI avatar, proving that AI-powered workouts have made the leap from science fiction to everyday life.

Why amp’s AI-Generated Workout Plans Leave Traditional Fitness Behind

Personalization powered by your data

Classic training plans assume every Tuesday feels identical, but amp knows that life rarely cooperates. The smart workout AI notices when speed stays crisp, nudges resistance up, and automatically eases load after a restless night. Unlike other AI fitness apps that rely on broad categories, amp’s smart AI uses your specific fitness data to create uniquely tailored sessions that no other solution can match.

Coaching that evolves daily

Goals change—marathon seasons end, and new jobs begin. The AI-generated workout plan considers factors like your sleep patterns (through Apple Health integration), recent workout intensity, and even the time of day you prefer to train. amp creates tomorrow’s session based on today’s performance, keeping progress a dynamic dialogue rather than a plan that is set in stone and doesn’t account for daily life.

Celebrity expertise, tailored to you

Guidance from Terry Crews, Kinga Strogoff, and Chris Heria arrives exactly when form-saving cues matter. The result feels like having a celebrity trainer who also happens to know your exact strength levels, mobility limitations, and schedule constraints. The AI-generated workout plan maintains the motivational energy and technical precision, turning elite advice into a first-of-its-kind feedback loop.

Hardware That Thinks with You

The amp device works differently from traditional strength training equipment. Instead of static weight plates, you can choose from smart resistance modes that adjust the feel of each exercise at the turn of a dial.

Band mode creates progressive tension that builds as you move—like resistance bands, but with unmatched digital control. Eccentric mode adds resistance during the lowering phase, allowing muscles to handle a greater load. Fixed mode delivers a consistent challenge throughout the full range of motion.

This responsive approach means your AI-generated workout plan can optimize how each exercise challenges your muscles based on the training goal, not just which exercises you do.

The system tracks form automatically using your phone’s camera. Complete three clean reps at your current weight, and it will recognize that you’re ready for progression. Form starts to break down, and it suggests stepping back before fatigue compromises your movement quality.

amp Tracks Everything You Want and Nothing That You Don’t

Most fitness apps overwhelm you with data. amp’s AI-generated workout plan surfaces insights that drive real improvement. You’ll learn that Tuesday mornings are your strongest training days, that your squat depth improved 15% this month, or that workout consistency correlates with your sleep quality.

These patterns inform future sessions, creating smarter recommendations over time. The system learns not just how you move, but when you move best and what keeps you coming back consistently.

amp Is Leading the AI Fitness Revolution Ahead

amp’s technology represents a fundamental shift from generic programming to what will become the most advanced personalized training available. The development roadmap points toward AI fitness avatars that double as personal coaches and accountability partners, feeding you feedback in real-time based on performance and taking the guesswork out of your workout routine.

The avatar approach solves the fundamental problem with traditional fitness: programs designed for average people don’t work for real people, but amp’s AI coach will understand that your Tuesday morning energy differs from your Friday evening state, and build workouts accordingly.

The future of fitness is to make elite expertise infinitely more accessible and adaptable to people’s actual lives.

This offseason, Florida State transfer quarterback Thomas Castellanos has lived in the headlines, and it hasn’t been for his performances at Florida State’s Spring Practices. During an interview, Thomas Castellanos aimed at Alabama, saying that the Crimson Tide no longer have Nick Saban to save them when the teams face off to start the season. In the same interview, Castellanos threw his teammates under the bus, claiming he finally has talent around him.

While Thomas Castellanos has challenged Alabama and his former Boston College teammates, he was challenging an opponent giving his side of transferring which didn’t make it all that bad even if he made himself a target. Thomas Castellanos’ latest challenge may be his boldest yet, and most likely a battle he has no chance of winning.

Thomas Castellanos becomes the 6th athlete to appeal the NCAA House Settlement

On Monday Night, a 6th athlete filed a notice of appeal regarding the NCAA House Settlement with an objection to the College Football Playoff’s role in the settlement.

Among the thousands of athletes in College sports, only 6 have filed appeals, with Castellanos being the most high-profile of the group. The argument Thomas Castellanos has with the House Settlement is an intriguing argument but, when it’s actually resolved will be a bigger question.

The biggest objection Thomas Castellanos has with the NCAA House Settlement is the role the College Football Playoff plays in the settlement. The College Football Playoff plays a massive part in the revenue, and based on the little information given about the appeal indicates it has significant coverage from the settlement.

The biggest impact that Castellanos and everyone else in the appeal has is on the former college athletes. The NCAA was ordered to issue $2.8 billion in back payments to former athletes but, the payments can’t be made until there are no outstanding appeals which will delay when former players receive their payments.

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