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Strategy Games in Esports Market Size

Report Overview The Global Strategy Games in Esports Market size is expected to be worth around USD 4,834 Million By 2034, from USD 695.3 Million in 2024, growing at a CAGR of 21.40% during the forecast period from 2025 to 2034. In 2024, North America dominated the global strategy games esports market with over 31.8% […]

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Report Overview

The Global Strategy Games in Esports Market size is expected to be worth around USD 4,834 Million By 2034, from USD 695.3 Million in 2024, growing at a CAGR of 21.40% during the forecast period from 2025 to 2034. In 2024, North America dominated the global strategy games esports market with over 31.8% share and around USD 221 million in revenue. The U.S. market was valued at USD 198.9 million and is projected to grow at a 19.4% CAGR.

The strategy games segment within the esports market has experienced significant growth, driven by the increasing popularity of competitive gaming and the rise of online streaming platforms.  Several key factors are driving the demand for strategy games within the esports sector. The rise of live streaming platforms has broadened access and engagement, allowing fans to watch and learn from top-tier gameplay.

Technological advancements are playing a pivotal role in the evolution of strategy games in esports. The adoption of AR and VR technologies is creating more immersive and interactive gaming experiences, attracting a broader audience and offering new avenues for engagement. Furthermore, the integration of artificial intelligence is enhancing gameplay by providing more sophisticated and adaptive opponents, thereby increasing the challenge and appeal of strategy games .

Strategy Games in Esports Market sizeStrategy Games in Esports Market size

The strategy esports segment offers growth opportunities through educational partnerships, cognitive-focused sponsorships, and regional tournaments. Hybrid formats mixing turn-based and real-time play are gaining interest. Developers can create scalable, viewer-friendly multiplayer modes for pro leagues. Mobile strategy games like Clash of Clans also help connect casual and competitive players.

According to the findings from Market.us, The global esports market is projected to witness robust expansion, reaching a value of USD 16.7 billion by 2033, registering an impressive compound annual growth rate of 21.9% during the forecast period from 2024 to 2033.

Investment opportunities in strategy esports are growing, driven by rising sponsorships, advertising, and media rights. Teams and organizations attract funding through tournament winnings, merchandise, and brand deals. The development of esports arenas and training facilities highlights industry commitment to talent growth and infrastructure expansion.

Businesses in strategy esports gain strong brand exposure and access to diverse, dedicated audiences. Partnering with teams and events creates unique marketing opportunities to reach younger, tech-savvy consumers. The interactive nature of esports also supports real-time engagement, boosting brand loyalty and community growth.

Key Takeaways

  • The Global Strategy Games in Esports Market size is expected to reach around USD 4,834 million by 2034, up from USD 695.3 million in 2024, growing at a CAGR of 21.40% between 2025 and 2034.
  • In 2024, the Real-Time Strategy (RTS) segment dominated the market, capturing more than 79.6% share of the Strategy Games in Esports market.
  • The Sponsorships segment held a leading position in 2024, accounting for over 39.7% share of the global Strategy Games in Esports market.
  • The Live Streaming segment dominated the market in 2024, with a share exceeding 76.5% in the Strategy Games in Esports market.
  • In 2024, North America held a dominant position, capturing more than 31.8% of the market share and generating approximately USD 221 million in revenue within the global strategy games segment of esports.
  • The U.S. Strategy Games in Esports Market was valued at about USD 198.9 million in 2024 and is expected to grow at a strong CAGR of 19.4%.

U.S. Market Leadership

In 2024, the U.S. Strategy Games in Esports Market was valued at approximately USD 198.9 million, underscoring a significant position within the broader competitive gaming landscape. Strategy games, which require critical thinking, tactical planning, and real-time decision-making, have gained substantial traction among esports audiences and players.

The market is projected to grow at a robust compound annual growth rate (CAGR) of 19.4% during the forecast period, driven by increasing investments in esports infrastructure, growing sponsorship deals, and the rising popularity of multiplayer online battle arenas (MOBAs) and real-time strategy (RTS) games.

Additionally, the expansion of collegiate esports programs and the integration of esports in high schools are nurturing a new generation of strategic game players and fans, boosting grassroots engagement across the country.

Strategy Games in Esports Market US regionStrategy Games in Esports Market US region

In 2024, North America held a dominant position in the global strategy games segment of the esports market, capturing over 31.8% of the market share and generating approximately USD 221 million in revenue. This leadership is attributed to a robust esports infrastructure, high internet penetration, and a large, engaged audience base.

The U.S. plays a key role in esports growth, driven by a large gamer base and strong tech innovation. Major players like Activision Blizzard and Riot Games boost the market through investments in platforms and tournaments. High-tech training centers and growing esports programs further fuel demand for infrastructure and services.

Moreover, the North American market benefits from a diverse revenue stream, including sponsorships, advertising, media rights, and merchandise sales. Sponsorship is the top revenue source in North American esports, while media rights are growing fastest, highlighting the rising value of competitive gaming broadcasts. This strong monetization reflects the region’s mature and advanced market landscape.

North America’s esports market is expected to maintain its leading position, driven by continuous technological advancements, strategic investments by key players, and a growing base of engaged gamers and viewers. The region’s commitment to fostering a supportive environment for esports will likely sustain its growth trajectory and influence in the global market.

Strategy Games in Esports Market RegionStrategy Games in Esports Market Region

Game Type Analysis

In 2024, the Real-Time Strategy (RTS) segment held a dominant market position, capturing more than a 79.6% share of the Strategy Games in Esports market. This dominance can be attributed to the immersive, high-stakes nature of RTS games, which demand real-time decision-making, fast reflexes, and deep tactical planning.

RTS games are favored in esports due to their scalable tournament formats and strong streaming compatibility. Their fast-paced, real-time action offers engaging viewing experiences and shorter matches, allowing more games per event. These factors boost RTS games’ commercial appeal, content potential, and sponsorship opportunities.

Technological advances in game engines and AI have enhanced competitive balance and fairness in RTS games, ensuring smoother gameplay with less lag. Improved spectator modes and in-game analytics also help broadcasters explain complex strategies, increasing their appeal to esports fans and analysts.

Turn-Based Strategy (TBS) games have seen slower esports growth due to longer matches and less viewer engagement. Although titles like Civilization and XCOM have loyal fans, they’re better suited for casual or single-player play and lack the fast-paced tension needed for competitive tournaments. Therefore, RTS games are expected to stay dominant, thanks to their speed, depth, and wide appeal.

Revenue Stream Analysis

In 2024, the Sponsorships segment held a dominant market position, capturing more than a 39.7% share of the global Strategy Games in Esports market. This leadership can be attributed to the strong involvement of major gaming brands, tech companies, and non-endemic sponsors aiming to gain visibility among a young and digitally engaged audience.

The growing popularity of real-time strategy and multiplayer online battle arena (MOBA) games has made sponsorships more attractive due to the high engagement levels among viewers. Companies across hardware, software, telecom, and even food and beverage industries are increasingly investing in brand placements, logo integration, and exclusive content collaborations during live events.

Sponsorships thrive in esports due to its global reach and scalability. Live streams on platforms like Twitch and YouTube offer sponsors international exposure and targeted marketing. Data-driven tools track engagement and ROI in real time, boosting confidence in partnerships. Collaborations also enable in-game branding, expanding traditional advertising methods.

Esports’ growing credibility and mainstream recognition have attracted bigger budgets from traditional sponsors. As strategy games develop professional leagues and franchises, sponsorship models are maturing. Long-term partnerships between teams and brands now resemble traditional sports, signaling strong, sustained growth for esports sponsorships.

Streaming Analysis

In 2024, Live Streaming segment held a dominant market position, capturing more than a 76.5% share in the Strategy Games in Esports Market. This dominance can be attributed to the immersive and real-time viewing experience offered by live broadcasts, which significantly enhances audience engagement.

Live streaming allows fans to witness esports competitions as they unfold, creating a dynamic environment that mimics traditional sports viewership. The interactive elements such as live chat, audience polls, and instant reactions further amplify viewer involvement, making it a preferred choice among esports audiences globally.

The widespread popularity of streaming platforms such as Twitch, YouTube Gaming, and Facebook Gaming has contributed to the rising preference for live streaming. These platforms have heavily invested in infrastructure and monetization features that support high-quality live broadcasts, fostering an ecosystem that benefits both streamers and viewers.

Moreover, the live streaming model supports diverse monetization avenues including subscriptions, donations, sponsorships, and real-time advertisements. Tournament organizers and professional players are able to generate sustainable revenue through live viewer contributions and partnerships with brands seeking real-time visibility.

Strategy Games in Esports Market ShareStrategy Games in Esports Market Share

Key Market Segments

By Game Type

  • Real-Time Strategy (RTS)
  • Turn-Based Strategy (TBS)

By Revenue Stream

  • Sponsorships
  • Advertising
  • Merchandise & Tickets
  • Publisher Fees
  • Media Rights

By Streaming

Key Regions and Countries

  • North America
  • Europe
    • Germany
    • France
    • The UK
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Australia
    • Singapore
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of MEA

Driver

Cognitive Engagement and Skill Mastery

The primary driver propelling strategy games in esports is their demand for high-level cognitive engagement and skill mastery. These games challenge players to think critically, plan strategically, and execute decisions under pressure, fostering a competitive environment that rewards mental acuity and adaptability.

The complexity inherent in strategy games cultivates a dedicated player base that values the depth and learning curve these games offer. This depth not only enhances player satisfaction but also enriches the viewing experience, as audiences appreciate the nuanced strategies and tactical plays exhibited during competitions.

Restraint

Accessibility and Learning Curve

Despite their strengths, strategy games face the restraint of accessibility due to their steep learning curves. The intricate mechanics and complex systems can be daunting for new players, potentially limiting the genre’s growth and inclusivity. This barrier to entry may deter casual gamers who are unwilling or unable to invest the time required to achieve proficiency.

Furthermore, the complexity can also impact spectator engagement, as understanding the nuances of gameplay may require a certain level of familiarity with the game. This limits audience growth beyond core fans. To address it, developers and organizers should add better tutorials and viewer-friendly features to make the game more accessible.

Opportunity

Integration of Educational and Professional Development

An emerging opportunity for strategy games in esports lies in their integration into educational and professional development contexts. The skills honed through playing strategy games such as critical thinking, resource management, and strategic planning are transferable to various real-world scenarios.

Educational institutions and corporate training programs can leverage these games as tools for developing problem-solving abilities and teamwork among students and employees. By positioning strategy games as platforms for skill development, the esports industry can tap into new markets and audiences, fostering broader acceptance and support for the genre.

Challenge

Balancing Competitive Integrity and Entertainment

A significant challenge facing strategy games in esports is maintaining a balance between competitive integrity and entertainment value. While the strategic depth of these games is a core appeal, it can also lead to gameplay that is less visually dynamic compared to other genres, potentially affecting spectator engagement.

Ensuring that matches remain exciting and accessible to viewers without compromising the strategic complexity requires careful game design and presentation. This involves creating spectator modes that spotlight key moments and offering commentary that explains players’ tactics. Balancing depth and accessibility is key to keeping core fans engaged while attracting new viewers.

Emerging Trends

Strategy games are becoming more prominent in esports, signaling a shift toward intellectually engaging gameplay. With a focus on planning, resource management, and tactical decisions, they attract players who enjoy complex problem-solving. The growth of mobile strategy games has also broadened the audience, making esports more accessible to a wider demographic.

AI is playing a growing role in strategy games, offering adaptive challenges, personalized experiences, and performance insights to support player improvement. At the same time, “phygital” sports are merging physical and digital elements, creating innovative hybrid competitions that blend traditional sports with esports.

The esports industry is also witnessing a surge in community-driven content, with players and fans contributing to game development and strategy discussions. This collaborative environment encourages innovation and keeps the gaming experience dynamic and engaging .

Business Benefits

Investing in strategy games within the esports sector offers several advantages for businesses. These games attract a dedicated and intellectually engaged audience, providing a platform for brands to connect with consumers who value strategic thinking and problem-solving. Sponsorships and partnerships in this space can enhance brand perception and loyalty.

The educational potential of strategy games is another avenue for business growth. By supporting initiatives that integrate esports into educational programs, companies can contribute to skill development in areas such as critical thinking, teamwork, and digital literacy.

Furthermore, the data generated from strategy games can provide valuable insights into consumer behavior and preferences. Analyzing gameplay patterns and engagement metrics allows businesses to tailor their products and marketing strategies effectively. This data-driven approach can lead to more targeted campaigns and improved customer experiences.

Key Player Analysis

Strategy games play a key role in esports, challenging players’ thinking and decision-making skills. Leading companies like Riot Games, Valve, and Blizzard drive success through innovation and by setting high industry standards. Riot Games is the creator of League of Legends, one of the most watched esports titles in the world. Riot is a leading esports company known for high-quality tournaments and strong community engagement, creating a sustainable global model in strategy esports.

Valve Corporation is best known in the strategy esports world for Dota 2. Valve has set records with crowd-funded prize pools, especially through The International. Its strength is empowering players and fans, using an open tournament model that lets third parties host events, boosting the game’s longevity despite a more hands-off approach than Riot.

Blizzard Entertainment brought strategy gaming to esports with classics like StarCraft and StarCraft II. These games were especially popular in South Korea and helped shape the early days of competitive gaming. Blizzard’s deep, balanced games have kept its titles relevant for years. Though its esports presence has slowed recently, Blizzard’s role in shaping modern strategy esports is unmatched.

Top Key Players in the Market

  • Riot Games
  • Valve Corporation
  • Blizzard Entertainment
  • Tencent Games
  • Epic Games
  • Supercell
  • Nintendo
  • Microsoft Studios
  • Paradox Interactive
  • Ubisoft Entertainment
  • Gfinity Esports
  • ESL FACEIT Group
  • Others

Top Opportunities for Players

The strategy games segment within the esports industry is experiencing notable growth, presenting several opportunities for players and industry stakeholders.

  • Expansion of Competitive Platforms: The increasing popularity of esports has led to a surge in competitive platforms dedicated to strategy games. This expansion provides players with more avenues to showcase their skills and for organizers to host diverse tournaments. The rise in competitive gaming is a significant driver for the strategy games market.
  • Integration of Advanced Technologies: Advancements in artificial intelligence and real-time analytics are being integrated into strategy games, enhancing gameplay and spectator experience. These technologies offer players tools for performance analysis and provide audiences with deeper insights into game strategies.
  • Growth in Mobile Strategy Gaming: The proliferation of smartphones has made strategy games more accessible, leading to a growing mobile gaming segment. This trend allows players to engage in competitive gaming on-the-go and opens up new markets for developers and advertisers. The mobile gaming sector is a significant contributor to the overall growth of esports.
  • Emergence of Educational and Training Programs: Educational institutions and training programs are increasingly incorporating esports, particularly strategy games, into their curricula. This development provides players with structured pathways to develop their skills and pursue careers in esports.
  • Diversification of Revenue Streams: The esports industry is witnessing diversification in revenue streams, including sponsorships, media rights, and merchandise sales. Strategy games, with their dedicated fan bases, are well-positioned to capitalize on these opportunities, benefiting players, teams, and organizers alike.

Recent Developments

  • In March 2024, Riot Games introduced a new business model for its League of Legends esports leagues (LCS, LEC, LCK) to provide more predictable revenues for teams. This model includes financial incentives tied to in-game digital items, aiming to reflect the support of LoL Esports fans globally.
  • In January 2024, Blizzard and ESL FACEIT Group (EFG) signed a multi-year exclusive esports deal to launch the Overwatch Champions Series (OWCS). This aims to create a more open and inclusive competitive ecosystem, giving more opportunities for players to become professionals and introducing new community platforms for Overwatch 2 esports.

Report Scope

 



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Fred Smith, FedEx founder who revolutionized the package delivery business, dies at 80 MEMPHIS, Tenn. (AP) — Fred Smith, the FedEx Corp. founder who revolutionized the express delivery industry, has died, the company said. He was 80. FedEx started operating in 1973, delivering small parcels and documents more quickly than the post office could. Over […]

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Fred Smith, FedEx founder who revolutionized the package delivery business, dies at 80

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Copyright 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.



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This self-driving golf trolley wants to replace your caddy with AI – using video analysis to improve your swing

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  • The Robera Neo is an autonomous golf cart that follows you using AI
  • A built-in camera can record every stroke for instant video analysis
  • It’s already raised more than $300,000 on Kickstarter

Golf is no stranger to tech. From the best GPS golf watches to launch monitors, the game has embraced innovation. But Robera’s latest invention might be golf’s biggest evolution to date: an autonomous cart that carries your clubs and critiques your swing while trailing you from hole to hole.

Launched on Kickstarter, the Robera Neo has raised more than $300,000 (around £225,000 / AU$470,000) – over 6000% of its original target. First delivery is slated for July 2025 and those numbers suggest plenty of golfers are ready to upgrade their trolleys.



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Smarter workplaces at Tech Week PH Cebu

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GLOBAL technology firm Cisco joined PLDT Enterprise at Tech Week PH in Cebu, highlighting how artificial intelligence and cybersecurity are shaping the next era of work in the Philippines.

The second leg of PLDT Enterprise’s Tech Week PH 2025 brought together business leaders, technology experts, and public sector officials from across the Visayas region. It marked the first time the event was held outside Metro Manila, reinforcing efforts to decentralize digital transformation conversations.

Pavel Svatos, Cisco’s partner networking specialist for the Asia-Pacific, Japan, and China region, addressed more than 1,000 attendees, outlining Cisco’s vision for a connected and resilient digital economy. He emphasized the need for integrated AI, security, and networking solutions to power the modern workplace.

“Companies that adapt fast will lead, while the ones that don’t will risk falling behind,” Svatos said. “The workplace today doesn’t function without a secure, intelligent network that enables seamless connectivity, zero-trust security, and real-time collaboration.”

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During the event’s “Tech City” exhibit, Cisco and other tech firms showcased real-world applications of next-generation solutions in industries such as health care, logistics, and telecommunications. Svatos pointed to examples like AI-powered chatbots and mobile data centers as key indicators of how intelligent connectivity is already transforming operations on the ground.

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Meta’s Oakley Smart Glasses Launch: Athletes Get Their AI Upgrade

Meta launched its first Oakley-branded smart glasses on June 20, targeting active users with enhanced durability and sports-focused features. The Oakley Meta HSTN costs $499 for the limited edition model, positioning itself $50 above the Ray-Ban Meta glasses while adding weather resistance and athletic functionality. The partnership expands Meta’s smart glasses beyond lifestyle users. EssilorLuxottica […]

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Meta launched its first Oakley-branded smart glasses on June 20, targeting active users with enhanced durability and sports-focused features. The Oakley Meta HSTN costs $499 for the limited edition model, positioning itself $50 above the Ray-Ban Meta glasses while adding weather resistance and athletic functionality.

The partnership expands Meta’s smart glasses beyond lifestyle users. EssilorLuxottica has sold millions of Ray-Ban Meta units since 2023, with many buyers using them for sports despite their urban design focus. The Oakley version addresses this gap directly with IPX4 water resistance and double the battery life of Ray-Ban models.

Performance That Actually Delivers

The HSTN delivers significant performance improvements over existing Meta glasses, and frankly, it’s about time. Battery life extends to eight hours of typical use and 19 hours on standby, compared to four hours for Ray-Ban Meta glasses. Anyone who’s experienced their Ray-Bans dying mid-conversation knows this upgrade matters. The charging case provides up to 48 hours of additional power, while rapid charging reaches 50% capacity in 20 minutes.

3K video recording capability surpasses the Ray-Ban version, capturing higher resolution footage for sports and outdoor activities. The built-in camera works with Meta AI for hands-free operation, allowing voice commands like “Hey Meta, take a video” during activities without fumbling for buttons or breaking your flow.

Open-ear speakers integrate into the frame design without blocking ambient sound, crucial for outdoor safety. The IPX4 water resistance rating protects against sweat and light rain, supporting use during intense physical activities where Ray-Bans might leave you worried about damage.

The Great Divide: Lifestyle vs Performance

The contrast between Meta’s two flagship offerings tells the story of how we actually live our lives:

Ray-Ban Meta Glasses:

  • Wayfarer and classic frame silhouettes that work everywhere
  • Subtle tech integration for daily wear
  • Fashion-forward materials and finishes
  • $449 starting price
  • Four-hour battery life (prepare for charging anxiety)
  • Urban and social media focus

Oakley Meta HSTN:

  • Wraparound athletic frame geometry that means business
  • Bold design language with visible tech elements
  • Performance-oriented materials and construction
  • $499 limited edition, $399 standard models
  • Eight-hour battery life with rapid charging
  • Sports and outdoor activity focus

The Ray-Ban version prioritizes discretion and style integration, making the smart features nearly invisible. After wearing Ray-Ban Wayfarers with transition lenses since launch, the versatility of adapting from indoor meetings to outdoor activities without switching glasses proves invaluable. The Oakley model takes the opposite approach, embracing its tech identity with prominent design elements and athletic aesthetics that practically shout performance capability.

Color Options That Actually Make Sense

The Oakley Meta HSTN launches with six distinct frame and lens combinations, each targeting specific use cases rather than just aesthetic preferences:

Limited Edition (July 11 preorder, $499):

  • Gold accents with 24K Prizm Polar lenses (for those who like their tech flashy)

Standard Collection (Summer 2025, starting at $399):

  • Desert frame with Prizm Ruby lenses
  • Black frame with Prizm Polar Black lenses (the safe choice for traditionalists)
  • Shiny Brown frame with Prizm Polar Deep-Water lenses
  • Black frame with Transitions Amethyst lenses
  • Clear frame with Transitions Grey lenses
  • Black frame with clear lenses

All frame and lens combinations support prescription lenses for an additional cost. For those who prefer understated options, the black frame variants offer familiar territory without sacrificing functionality.

Lens Technology That Actually Works

Select HSTN models feature Oakley’s Prizm lens technology, representing one of the most advanced innovations in sports optics. Prizm lenses enhance color, contrast, and detail by filtering specific wavelengths of light, making environments appear more vibrant and easier to navigate.

The Prizm variants target specific activities:

  • Prizm Ruby: Enhances contrast in bright conditions
  • Prizm Polar Black: Reduces glare with polarization
  • Prizm Polar Deep-Water: Optimized for water sports and fishing
  • Transitions Amethyst/Grey: Adapt to changing light conditions automatically

The Transitions options deserve special attention. Having used transition lenses extensively, their ability to seamlessly adapt from indoor fluorescent lighting to bright outdoor conditions eliminates the constant eyewear switching that plagues regular sunglasses users. This versatility becomes even more valuable when your glasses double as a computer, camera, and communication device.

This lens technology integration maintains Oakley’s optical performance standards while housing Meta’s camera and AI systems. The combination addresses a key limitation of many smart glasses, which often compromise optical quality for tech integration.

AI That Gets Athletics

Meta positions the HSTN as “Performance AI glasses” with sports-specific functionality that goes beyond basic voice commands. The AI assistant provides contextual information relevant to athletic activities, such as wind speed for golf shots or weather conditions for outdoor training.

Hands-free operation becomes crucial during physical activities where manual phone interaction interrupts performance. Voice commands handle photography, video recording, music control, and AI queries without breaking focus or rhythm. Try adjusting your phone settings mid-workout and you’ll understand why this matters.

The wraparound frame design provides better peripheral coverage than traditional rectangular frames, protecting against side glare and debris during outdoor activities. This design philosophy extends Oakley’s heritage in sports eyewear to smart glasses functionality.

Beyond Sports: Real-World Applications

Beyond athletic applications, the HSTN includes accessibility features that leverage Meta AI capabilities. The system can describe visual scenes for users with visual impairments and connect to the Be My Eyes network for volunteer assistance.

Live translation features support international travel and communication, while hands-free messaging enables communication during activities where phone access proves difficult or dangerous. These features work whether you’re navigating a foreign city or simply have your hands full with groceries.

Getting Your Hands on Them

Initial availability covers 15 countries including the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark. Meta plans expansion to Mexico, India, and the United Arab Emirates later in 2025.

The staged rollout reflects Meta’s strategy of establishing market presence in developed economies before expanding to emerging markets where smart glasses adoption may follow different patterns.

What’s Coming Next

Meta confirmed additional Oakley models beyond the HSTN, including a cyclist-focused design based on Oakley’s Sphera frame geometry. This model will feature a centered camera position and aerodynamic frame profile optimized for competitive cycling and road sports.

The expanded Oakley partnership represents Meta’s broader strategy of segmenting smart glasses by lifestyle and use case rather than competing solely on general-purpose functionality. One size doesn’t fit all lifestyles, and Meta seems to finally understand this. Whether you prefer the understated elegance of Ray-Ban or the bold performance aesthetic of Oakley, the choice now exists without compromising on core smart features.



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Tracking Global Tournaments: How Esports Events Are Shaping Travel Trends for a New Generation of Flyers – Travel Radar

Over the last decade, eSports has evolved from niche hobbyist competitions into a global phenomenon, attracting millions of viewers and fans across the globe. Major eSports tournaments now fill online betting sites in the UK and arenas with tens of thousands of spectators, rivaling traditional sports in scale, fan engagement, and economic impact. Beyond the […]

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Over the last decade, eSports has evolved from niche hobbyist competitions into a global phenomenon, attracting millions of viewers and fans across the globe. Major eSports tournaments now fill online betting sites in the UK and arenas with tens of thousands of spectators, rivaling traditional sports in scale, fan engagement, and economic impact.

Beyond the digital screens, eSports events are transforming real-life experiences, especially how the new generation travels and interacts with global destinations. This new popularity of travel driven by eSports fans, players, and organizers is reshaping patterns in tourism, airport management, and city branding. Let’s find out how!

eSports as a Global Attraction

eSports is no longer confined to local gaming lounges or online streaming platforms. Many major tournaments like The International (Dota 2), League of Legends World Championship, Fortnite World Cup, and CS:GO Majors are hosted in iconic locations like Madison Square Garden, the Mercedes-Benz Arena in Berlin, or the Accor Arena in Paris.

These events gather players from dozens of countries competing at an elite level, teams and organizations traveling with large support, as well as fans and tourists eager to witness their favourite teams and players live. They also accommodate media and sponsors, creating global content and activation campaigns.

In a nutshell, the scale and prestige have attracted partnerships with airlines, tourism boards, and governments aiming to capitalize on the lucrative eSports fanbase.

The New Generation of Global Travelers

eSports fans are particularly Millennials and Gen Z. These age groups are famous for their digital fluency and global connectivity. This generation appreciates experiences and is willing to travel internationally for events that they can relate to culturally and socially. There are a couple of characteristics that influence travel behaviour. They are as follows:

  • Tech-savviness — they rely heavily on mobile apps, social media, and online communities to plan and share travel experiences.

  • Community-driven travel — many fans organize group trips to events, turning tournaments into social festivals.

  • Extended stays — unlike traditional sports fans who might just attend the match, eSports spectators usually stay longer to explore the host city’s gaming culture, tech hubs, and nightlife.

  • Cost-conscious yet experience-oriented — they seek affordable travel options but prioritize dynamic and immersive event-related experiences.

eSports events bring together a highly international crowd. Fans and players from Asia, Europe, North America, Latin America, and increasingly Africa come together in select cities, creating a melting pot of cultures. This diverse influx promotes not only tourism but also cultural exchange, local economic stimulation, and increased global awareness.

Picture of a full plane taken from the inside showing the entertainment screens and lots of passengers in their seats
©Wikimedia Commons

Traditionally, international air travel hubs have focused on business and leisure tourism destinations. However, the surge of eSports is diverting demand toward cities hosting major tournaments — many of which are emerging markets eager to display themselves on the global stage.

For instance:

  • South Korea has been a centre for eSports, with Seoul hosting large-scale events. This has amplified inbound tourism through Incheon International Airport.

  • Cities like Jakarta, Manila, and Shanghai have experienced rising air traffic associated with hosting international eSports tournaments.

  • Even European cities like Warsaw, Berlin, and Stockholm have gained niche reputations as eSports hotspots, driving airline route expansions.

Airlines are responding by introducing new or more frequent flights to these cities. At times, they make schedules align with major tournaments, thereby boosting the flow of travelers.

Travel Packages & Themed Experiences

Travel agencies and online platforms now provide eSports-themed travel packages that merge tournament attendance with local experiences. They include VIP event access and meet-and-greets with professional players, gaming lounge visits and tech innovation tours, local cuisine and nightlife curated for younger travellers, and airport lounges equipped with gaming zones. These specialized packages attract not just hardcore eSports fans but also casual gamers and tourists curious about the industry, therefore expanding the market reach.

In-Flight Experiences

Airports and airlines are increasingly identifying eSports travellers as a valuable segment. Some airports have started including gaming lounges with consoles and PCs where travellers can play or watch eSports streams during layovers. Others offer high-speed internet and power outlets to cater to gaming device users. These enhancements encourage fans to fly more often.

Hybrid Event Models

Although real-time attendance at tournaments remains highly popular, hybrid models merging in-person and virtual participation are trending. Some fans might travel to regional hubs instead of the main event location to attend satellite viewing parties or fan festivals.

This flexibility generates complex travel patterns but equally widens opportunities for cities to tap into eSports tourism without hosting the entire event.

Creating a Unique & Interconnected World of eSports Tourism

eSports extends beyond a digital pastime. It is a powerful catalyst that transforms how and why a generation travels internationally.

For airlines, cities, and travel industry stakeholders, embracing the eSports-driven traveller is not just an opportunity — it is essential for remaining relevant in an evolving global tourism space. As eSports continues to grow, the journey from virtual competition to real-world adventure will only deepen tourism in different cities.



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The Garmin Descent Mk3i is a 5-star dive watch that blows the Apple Watch Ultra 2 out the water

Why you can trust TechRadar We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test. Garmin Descent Mk3i: Two-minute review Sitting at the top of Garmin’s recreational dive watch family, and by extension the best swimming watch for divers, […]

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Why you can trust TechRadar


We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test.

Garmin Descent Mk3i: Two-minute review

Sitting at the top of Garmin’s recreational dive watch family, and by extension the best swimming watch for divers, the Descent Mk3i’s AMOLED display – 43mm or 51mm – uses a scratch-resistant sapphire crystal lens – something that’s more important than you might realize in scuba diving, where you and your buddy can be exposed to a variety of hard materials like other watches, knives and the natural topography, such as rocks and wrecks.

I didn’t treat the Descent Mk3i any differently to how I dive with any of my own watches (slap it on and forget about it without being overly cautious), and so far, the display has proven to live up to its scratch-resistant claims. That titanium case has also held up well during testing, but be aware that the Mk3 without air integration is a stainless steel model.



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