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NIL

A CARNE ASADA COMEBACK: CHIPOTLE’S MOST-SEARCHED MENU ITEM RETURNS JUST IN TIME FOR FOOTBALL SEASON

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  • Starting Thursday, September 4, Carne Asada, featuring tender, juicy cuts of freshly grilled steak, finished with fresh lime and cilantro, will be back on the menu in the U.S. and Canada for a limited time
  • According to Google search history, Carne Asada was Chipotle’s most-searched menu item and the second-most searched limited time offering among all national restaurant brands*
  • In celebration of college football season, Chipotle is giving guests a first-time chance to score a BUY-ONE-GET-ONE (BOGO) free entrée deal by wearing a college football jersey in U.S. restaurants on Monday, September 15 after 5 p.m. local time**
  • As an official partner of EA SPORTS™ College Football 26, Chipotle will be included in the game’s “Road to Glory” mode, giving players the opportunity to sign a name, image and likeness (NIL) deal*** with Chipotle to promote Carne Asada’s return

NEWPORT BEACH, Calif., Sept. 2, 2025 /PRNewswire/ — Chipotle Mexican Grill (NYSE: CMG) today announced that Carne Asada will return in the U.S. and Canada on Thursday, September 4 for a limited time after continued fanfare from guests. Chipotle’s Carne Asada was Chipotle’s most-searched limited time offer on Google in 2024 and the second-most searched limited time offer among all national restaurant brands.* The protein was originally introduced in 2019, and this launch marks the fourth time it returns to Chipotle’s menu.

Chipotle's Carne Asada features tender, juicy cuts of freshly grilled steak, finished with fresh lime and cilantro.

Carne Asada Is Back On The Grill
Carne Asada has proven itself as a standout at Chipotle, known for its bold flavor, real ingredients and loyal following. It is marinated, then seasoned on the grill with a signature spice blend including cumin, coriander, garlic and oregano and sliced into perfect tender, juicy bites. The protein is finished with fresh-squeezed lime and hand-chopped cilantro for a deeply rich, satisfying flavor. Carne Asada has 29 grams of protein per serving and is Whole30®, Keto and Paleo friendly. 

Chipotle’s Vice President of Culinary, Nevielle Panthaky, recommends trying a Carne Asada Burrito with white rice, black beans, roasted chili-corn salsa, fresh tomato salsa and cheese.

“The roasted chili-corn salsa adds a beautiful pop of sweetness, while the tomato salsa brings a burst of freshness that pairs perfectly with the savory and tangy notes of our juicy, tender Carne Asada,” said Panthaky. “It simply can’t be beat.” 

“Our Carne Asada is an elevated, chef-driven recipe that attracts new guests, reignites our Chipotle Rewards members and excites our restaurant teams,” said Chris Brandt, President and Chief Brand Officer. “The protein’s rich flavor profile is the perfect pairing for any gameday whether you’re watching marquee matchups from home or tailgating at the stadium.” 

Introducing Chipotle’s First College Football Jersey BOGO
In honor of football season kicking off, Chipotle is introducing its first “Wear Your College Football Jersey” promotion that will offer a BOGO deal on entrées** to in-restaurant guests who wear a college football jersey on Monday, September 15 after 5 p.m. local time. While the promotion applies to all Chipotle proteins, it is a great opportunity for guests to try the fan-favorite Carne Asada. The promotion is valid at all Chipotle restaurants in the U.S.

Chipotle Offers NIL Deals To Athletes Via EA SPORTS™ College Football 26 Game Integration
Athletic performance starts with real food – both on the field and on the virtual gridiron. As a brand that prides itself on providing Real Food for Real Athletes, Chipotle teamed up with EA SPORTS™ College Football 26, the latest installment of the legendary football video game, to give virtual athletes an opportunity to sign an NIL deal*** to promote Carne Asada in the game’s “Road to Glory” mode. In return, players will receive in-game skill points alongside boosts to key stats like Leadership, Coach Happiness and Social Following.

$0 Delivery Fee Offer
To celebrate the return of Carne Asada, Chipotle is offering a $0 delivery fee offer**** on all Carne Asada orders placed through the Chipotle app, Chipotle.com and Chipotle.ca from Monday, September 8 through Tuesday, September 30.  

*Source: New York Post: “Top 10 Most-Missed Fast-Food Items Revealed”

**Limited to five free menu items per check and is subject to availability. Each free item requires purchase of an entrée of equal or greater value and may be collected only by the jersey-wearing customer. Valid only on September 15, 2025, after 5:00pm local time. Redeemable in-restaurant only, at participating U.S. Chipotle locations; not valid for catering, mobile, online or delivery orders. Kids’ meals do not count as an entrée purchase. Purchased entrées are eligible for Chipotle Rewards points; the promotion may not otherwise be combined with other coupons, promotions, or special offers. Additional restrictions may apply; void where prohibited.

***Requires EA SPORTS™ College Football 26 (sold separately) and all game updates. NIL deal is a fictional, in-game feature available only within the “Road to Glory” mode in EA SPORTS™ College Football 26. It does not represent a real-world endorsement, sponsorship, or contractual agreement with Chipotle or Electronic Arts, nor does it confer any rights or compensation outside of gameplay.

**** $0 Delivery Fee Offer Terms
Higher menu prices are charged for delivery; additional service and other fees applied at checkout as well (except in CA, MA, MN and VA). Available September 8 through September 30, 2025, only, within Chipotle’s delivery areas from participating U.S. and Canada locations, during normal operating hours for such locations. Purchase of a Carne Asada entrée required. Minimum order $10 USD / $12 CAD or maximum order $200, each excluding tax and fees. Deliveries and redemptions are subject to availability. Offer is not valid on catering or Burritos by the Box orders. Redemptions of Chipotle Rewards and other promotional offers may be included in a qualifying delivery order but do not count towards satisfaction of minimum purchase requirements. Valid only on Chipotle website or the Chipotle app; not valid on orders placed via third-party delivery platforms. Chipotle reserves the right to modify or terminate this offer at any time without notice. Additional restrictions may apply; void where prohibited.

About Chipotle
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. There are over 3,800 restaurants as of June 30, 2025, in the United States, Canada, the United Kingdom, France, Germany, Kuwait, and United Arab Emirates and it is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With over 130,000 employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit CHIPOTLE.COM.

 

Carne Asada will be back on the grill at Chipotle restaurants in the U.S. and Canada starting Thursday, September 4.

Chipotle Mexican Grill Logo (PRNewsfoto/Chipotle Mexican Grill)

SOURCE Chipotle Mexican Grill, Inc.

For further information: Erin Wolford, (949) 524-4035, MediaRelations@chipotle.com



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NIL

Four takeaways from the first weekend of the College Football Playoff

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Dec. 23, 2025, 5:35 a.m. ET

If you watched any part of Ole Miss’ 41-10 blowout of Tulane, the one common theme you felt was that the absence of former head coach Lane “Benedict” Kiffin was not acknowledged by the home fans; they even appeared to embrace it. It took a while for Rebel Nation to realize it but Kiffin simply was never “one of them” and, while he built the program, he did not measure up to the “Ole Miss family.” Most Rebel fans would probably tell you now they’d rather lose without him than win with him. Kiffin has now been fully exposed and St. Nick (Saban, now known as Mr. Hypocrite) and Pete Carroll, his self-proclaimed advisers, should be ashamed for their comments supporting the manner in which he tried to negotiate his way to both coaching one team and recruiting for another simultaneously. One is the GOAT who ran away from NIL and the transfer portal while the other is a recognized cheater by many. The best part is Kiffin’s LSU Tigers play at Mississippi next year. Good riddance!



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The Year Schools Paid Their Players

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The Year Schools Paid Their Players


































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Kenny Dillingham-Michigan saga proves college football about money

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Dec. 23, 2025, 6:07 a.m. ET





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No. 1 college football team predicted to sign $2.1 million transfer QB

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As Indiana prepares to host its first-ever College Football Playoff game as the No. 1 seed, the Hoosiers are quietly already planning for 2026.

Fernando Mendoza, a redshirt junior transfer who led the Hoosiers to a 13-0 regular season, won the 2025 Heisman Trophy after throwing 2,980 yards and a national-best 33 passing TDs and is widely seen as an early NFL first-round prospect.

Should Mendoza depart for the draft, Indiana would be tasked with replacing an elite, NFL-caliber starter, which explains why numerous quarterbacks expected to enter the transfer portal have been linked to the Hoosiers.

On a December 20 episode of “Hoosiers Football Tailgate,” host Coach Griff specifically named TCU quarterback Josh Hoover, who announced he will enter the transfer portal and skip the Alamo Bowl, as a name Indiana should watch.

“I like this guy as a definite target for Indiana,” Griff said. “So, Josh Hoover, keep an eye on him as a potential target… The one I think they’ll really try to get is Hoover.” 

TCU Horned Frogs quarterback Josh Hoover.

TCU Horned Frogs quarterback Josh Hoover (10) comes off the field during the game between the Horned Frogs and the Bearcats | Jerome Miron-Imagn Images

Hoover was a three-star recruit out of Rockwall-Heath (Texas) and initially committed to Indiana in 2021 before flipping to TCU after the school extended an offer. 

He then redshirted in 2022 and became the starter in 2023, producing breakout numbers in 2024 with 3,949 passing yards, 27 passing touchdowns, and 11 interceptions with a 66.5% completion rate.

In 2025, Hoover threw for 3,472 yards and 29 TDs, with 13 INTs, and projects among the most productive returning QBs in 2026 on career totals of 9,629 passing yards, 80 total TDs, and a career passer rating of 147.8.

On3’s NIL valuations list also shows Hoover ranking among the most marketable college quarterbacks, with a valuation in the neighborhood of $2.1 million.

Hoover is an intriguing option for Indiana due to his proven production and Power Five experience, positioning him as a potential one-year, plug-and-play solution as Curt Cignetti prioritizes continuity.

There is also a “full-circle” aspect to his recruitment, as Hoover originally committed to Indiana before flipping to TCU in 2021.

Read More at College Football HQ

  • Major college football program loses 15 players to transfer portal

  • College Football Playoff team has ‘significant interest’ in 4,000-yard QB

  • College football quarterback enters transfer portal after 4,000-yard season

  • No. 1 ranked transfer portal player predicted to join College Football Playoff team



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Joey McGuire sees NIL similarities between Oregon, Texas Tech

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Two teams that have really embraced the NIL era are set to meet on New Year’s Day. Oregon‘s win over James Madison advanced them to the College Football Playoff quarterfinals, where Texas Tech was waiting on the other side. Now, it’s Dan Lanning vs. Joey McGuire in the Orange Bowl with a lot of resources put into rosters.

Oregon has been at the forefront of NIL since its inception, especially under Lanning. Texas Tech could be considered the new kid on the block after major investment from a few donors. Even so, McGuire sees some similarities between the two when it comes to winning at whatever cost.

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“They’ve got a great booster in Phil Knight that really said, ‘We’re going to go win at the highest level and there’s no excuse when it comes to finance.’ You turn around and I think that we’re showing that we’re doing that. I think we’re really comparable,” McGuire said.

“We’ve got guys that have stepped up and done a great job. I kind of call them the ‘Big Five’ whenever you talk about Cody and John, Mike, Dusty, and Gary. Those guys have, along with everybody else in Red Raider Nation, but those guys have really led the charge. So, we’re kind of comparable on and off the field in this team. They’ve just done it for a little bit longer. That’s what we’re trying to do.”

As he said, McGuire is looking to put together a run similar to Oregon. All four years since hiring Lanning have been a resounding success, finishing with double-digit wins in all of them. This is the program’s second College Football Playoff appearance in the 12-team format, just missing out in 2023 due to a Pac-12 Championship loss.

Oregon won the Big Ten in its inaugural season inside the conference. Texas Tech can check that box already though, winning the Big 12 for the first time in school history. Advancing in the CFP would be a sweet bonus.

No matter the result on Jan. 1, Texas Tech is positioning itself to be successful moving forward. The 2026 recruiting class ranked 20th in the country but No. 1 in the Big 12 per the Rivals Industry Team Rankings. This is all before raiding the NCAA transfer portal, something McGuire and his staff did so well with last offseason.



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No. 1 college football transfer portal QB predicted to draw $3 million offer

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In the weeks leading up to the opening of the NCAA transfer portal, hundreds of college football players have announced their decisions to leave the schools they played for in 2025 for new horizons next season.

Some cases involve players transferring up from Group of Five or FCS programs to broaden their exposure. Others feature players following their coaches from one school to another due to the coaching carousel. In occasional instances, players are searching for the highest bidder on the portal.

Former Arizona State quarterback Sam Leavitt is a portal entry drawing the attention of high-bidding college football programs. He will enter the portal with two seasons of eligibility remaining.

On3 ranks Leavitt as the top available quarterback in the transfer portal. Chris Hummer of CBS Sports reported that schools are expected to offer Leavitt around $3 million.

Sam Leavitt look toward the sideline in Arizona State's game at Texas Tech.

Arizona State Sun Devils quarterback Sam Leavitt (10) | Mark J. Rebilas-Imagn Images

“Sam Leavitt on the open market is going to command a significant amount of money,” Hummer said. “We’re talking $3 million plus most likely. Although, in all fairness, I think teams really do have questions about Sam Leavitt’s injury and what that means moving forward. It’s kind of like the Carson Beck situation a year ago.”

The 6-foot-2, 205-pounder began his college football career with Mel Tucker at Michigan State in 2023. He played in a maximum of four games that season to maintain his redshirt, throwing for 139 yards, two touchdowns, and a pair of interceptions.

Leavitt transferred to Arizona State in the 2024 offseason. The Sun Devils were 10-2 in the regular season and defeated Iowa State (45-19) en route to the program’s first-ever College Football Playoff appearance. Leavitt passed for 2,885 yards, 24 touchdowns and six interceptions and rushed for another 443 yards and five touchdowns.

Postseason honors for Leavitt included Big 12 Offensive Freshman of the Year and Second Team All-Big 12. His 2,885 passing yards are the most by a freshman quarterback in Arizona State history.

Leavitt’s season was cut short after the Sun Devils’ game against Houston due to a Lisfranc injury. He threw for 1,628 yards, 10 touchdowns and three interceptions while he ran for 306 yards and five touchdowns in seven games.

Arizona State will not start Leavitt in its bowl game. The Sun Devils (8-4, 6-3) will play ACC champion Duke (8-5, 6-2) in the Sun Bowl in El Paso, Texas (3 p.m. EST, CBS).

The NCAA transfer portal officially opens on Jan. 2, 2026, the final day of bowl games across the FBS ranks. It will remain open for the following two weeks.





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