A look at Cooper Flagg’s multi-million endorsement deals

DALLAS — Projected No. 1 pick in Wednesday’s NBA Draft, Cooper Flagg, is expected to become a Dallas Maverick. That contract would increase Flagg’s endorsement value, which is estimated to be well north of $28 million, according to CBS Sports.

After just one season in college ball, the former Duke star became one of the highest-paid players in NCAA basketball history. One of his most notable NIL deals is a $13 million contract with New Balance.

The partnerships don’t stop there. Several other brands, ranging from internet providers to a furniture business, have also partnered with Flagg. 

Here is a breakdown of Flagg’s endorsements and their estimated worth:

Flagg struck a $13 million multi-year shoe deal with New Balance back in August of 2024, according to CBS Sports, making him one of the brand’s newest signature athletes. That was before he even stepped foot in a college basketball game. ESPN noted that New Balance manufactures a majority of its shoes in Flagg’s home state of Maine, which could have been part of the reason he chose the brand over other notable companies. 

Fanatics announced a multi-year deal with Flagg in January 2025. This deal included trading cards and memorabilia, and according to sports journalist Howard Bryant, during his recent sit-down with Bob Costas, it is worth a staggering $15 million. The deal with Fanatics, which also owns trading card company Topps, also included Flagg’s first rookie card. 

Flagg landed an endorsement with Gatorade prior to his first college game at Duke. This makes him the first NCAA men’s basketball player to sign an NIL deal with the company, according to the Duke Chronicle. Flagg joined the Gatorade team alongside some of the biggest names in professional basketball, like Caitlin Clark, Jayson Tatum and Paige Bueckers. The estimated value of this deal is unclear. 

Dallas-based AT&T offered Flagg an NIL deal during the 2024-25 season. According to Fox Sports, this deal has not been clearly outlined outside of being confirmed, and an estimated value of the partnership has not been disclosed. 

Flagg has been reported to have endorsements from the home and office furniture rental company, CORT Furniture. Specific information regarding the deal and the estimated value has not been disclosed. The partnership was confirmed after Flagg posted an Instagram video thanking the company for helping him move to North Carolina for the 2024-25 basketball season at Duke. 

New Era, the apparel company, and Flagg were reportedly partnering during his freshman season at Duke. Similar to his announcement with CORT Furniture, Flagg posted on Instagram to inform the public of the partnership. Specific information, including the estimated value of the deal, was not disclosed. 

Flagg partnered with the NIL Store brand and became the face of their new collection: “Hometown Hero”, according to On3. The collection featured throwback jerseys of Flagg’s high school, Maine United. Information regarding the estimated value of this deal is not available. 

If the 6’9″ forward does become a Mav Wednesday night, his NBA rookie contract is estimated to pay him $13.8 million. Over four years, his contract will be worth $62.7 million. 

If Flagg stands in a position to sign a second contract at the end of the four years, the five-year deal would be worth more than $350 million.