KANSAS CITY, Mo. — When Texas A&M hired Jamie Morrison to take over the volleyball program, the Aggies were coming off a 13-16 season and had not had a winning year since 2019.
Sports
A Strategic Masterstroke in Sports Streaming and Monetization
The evolution of digital content consumption has forced streaming platforms to rethink their value propositions. In a landscape where subscriber growth is no longer the sole metric of success, Disney’s recent launch of its ESPN Direct-to-Consumer (DTC) service in August 2025 stands out as a bold redefinition of sports streaming. By prioritizing Average Revenue Per User (ARPU), strategic bundling, and AI-driven personalization, Disney is not only addressing the challenges of a fragmented market but also positioning itself to outperform rivals in the long-term monetization of sports content. For investors, this represents a high-conviction opportunity to capitalize on the next phase of digital sports consumption.
The ARPU Revolution: From Quantity to Quality
The streaming industry’s shift from subscriber-centric growth to revenue-per-user optimization is no longer a trend—it is a necessity. Disney’s ESPN DTC platform, priced at $29.99/month for the Unlimited plan and $11.99/month for the Select plan, exemplifies this pivot. By bundling ESPN with Disney+ and Hulu at a promotional rate of $29.99/month, Disney has created a “sports ecosystem” that justifies a premium price point while enhancing cross-platform engagement.
The financial results speak volumes. In Q2 2025, Disney’s DTC segment reported a 600% year-over-year surge in operating income, reaching $336 million. This was driven by a strategic focus on ARPU, with Disney+’s U.S. and Canadian ARPU climbing to $8.06/month. While ESPN+’s standalone ARPU is not disclosed, the integration of premium features—such as NFL Network, NFL RedZone, and real-time betting tools—has clearly elevated the platform’s value proposition. The bundled offering, which includes 47,000 live events annually and 24/7 access to all 12 ESPN networks, has proven that consumers are willing to pay more for a seamless, all-in-one experience.
Bundling as a Retention Engine
Bundling is not just a pricing strategy—it is a retention mechanism. By integrating ESPN DTC with Disney+ and Hulu, Disney has leveraged its existing 128 million Disney+ subscribers to create a flywheel effect. Early data shows that bundled subscribers watch more content and churn less than non-bundled users. This is critical in an era where streaming fatigue and price sensitivity are rampant.
The company’s upcoming partnerships—such as the ESPN Unlimited + Fox One and ESPN Unlimited + NFL+ Premium bundles—further solidify this strategy. These partnerships expand the platform’s appeal to niche audiences while reinforcing the value of Disney’s ecosystem. For investors, this bundling approach signals a sustainable path to long-term subscriber retention, as users are less likely to abandon a service that offers both entertainment and sports in one package.
Exclusive Content and AI-Driven Personalization: The Differentiators
Disney’s ability to outperform rivals hinges on two pillars: exclusive content and AI-driven personalization. The acquisition of NFL Network, NFL RedZone, and NFL Fantasy in exchange for a 10% equity stake in ESPN’s DTC business is a masterstroke. These assets provide a steady pipeline of premium content, including exclusive WWE events like WrestleMania and SummerSlam starting in 2026. Such exclusivity creates a moat against competitors like Amazon Prime Video or Apple TV+, which lack the same depth of live sports rights.
Equally transformative is the integration of AI into the user experience. Features like “SportsCenter For You” (a personalized, AI-driven version of the iconic show), Multiview (watching up to four games simultaneously), and Catch Up to Live (highlight summaries of ongoing events) cater to a digitally native audience. These tools not only enhance engagement but also justify higher ARPU by delivering a tailored, interactive experience.
Strategic Implications for Investors
Disney’s ESPN DTC launch is more than a product—it is a strategic repositioning in the $100 billion global sports streaming market. The company’s decision to stop reporting ESPN+ subscriber numbers in Q3 2025 underscores its focus on profitability over growth metrics, a shift that aligns with industry leaders like Netflix. With a target of 15 million DTC subscribers by 2027, Disney is betting on a model that prioritizes high-margin content and engagement over sheer scale.
For investors, the case for Disney is compelling. The company’s ecosystem of exclusive sports rights, bundling strategies, and AI-driven innovation creates a durable competitive advantage. Moreover, the integration of ESPN content into the Disney+ app—via a “Live” hub—positions the platform to dominate the convergence of sports, entertainment, and interactive features. As the streaming industry matures, Disney’s ability to monetize its sports assets through ARPU growth and retention will likely outpace peers.
Conclusion: A High-Conviction Buy
Disney’s ESPN DTC is a testament to the power of strategic reinvention. By focusing on ARPU, bundling, and AI-driven personalization, the company is not only navigating the challenges of a saturated market but also redefining the economics of sports streaming. For investors seeking exposure to the next phase of digital sports consumption, Disney offers a rare combination of scale, innovation, and long-term value creation. As the platform scales toward its 2027 target, the rewards for early adopters could be substantial.
Sports
Texas A&M wins NCAA volleyball title with sweep of Kentucky

Logan Lednicky celebrates Texas A&M’s win over Kentucky for the NCAA volleyball title.
Three seasons later, the Aggies are national champions.
Texas A&M swept Kentucky on Sunday to win the school’s first volleyball title and cap a run through the NCAA tournament that included a rally from down 2-0 in the regional semifinals against Louisville, a five-set win over top-ranked Nebraska on its home court, and wins over three No. 1 seeds: Nebraska, Pitt and Kentucky.
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“This is surreal,” Morrison said after the win. “So proud of this team.”
The Aggies (29-4) were led by nine seniors, including four who had played together on the Houston Skyline club team. They decided to stay after the coaching change and bought in to Morrison’s vision.
“We said a million times we wanted to build the program,” said Logan Lednicky, who led A&M with 11 kills on Sunday to go along with seven digs. “But this is beyond my wildest dreams.”
Lednicky, Maddie Waak, Ava Underwood and Morgan Perkins were four seniors who had played together since their days on the Houston Skyline club team, which won a national title in 2019 and were coached by Jen Woods, now an assistant at A&M.
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“There’s been so much put into this by every person involved in this program, said Underwood, who led the team with 10 digs on Sunday. ‘We’ve worked so hard and given so much. I feel like we deserve it.
Waak had 29 assists in the final and set up the winning kill by Ifenna Cos-Okpalla, another of the seniors.
“We persevere,” Cos-Okpalla said.
That was evident again on Sunday. The Aggies trailed by six points in the first set and didn’t lead until 25-24 on a block by Cos-Okpalla. Kyndal Stowers finished off the 26-24 first-set win for the Aggies with a tip off the Kentucky block.
“Response, that’s what it’s been about all season,” Morrison said. “This team will not give up.”
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The second set was all A&M as the Aggies took a 15-7 lead and coasted to a 25-15 win.
A&M’s pressure forced Kentucky to make 15 errors in the first two sets.
Texas A&M led 13-10 in the third set before a kill by Lednicky started a 6-1 scoring run for a commanding 19-11 lead, six points from the national championship. The Aggies won 25-20 with Cos-Okpalla getting the final point on a kill in the middle, which was set up by Waak.
Stowers, a sophomore, was one of the newcomers to the Aggies. She played as a freshman at Baylor but sat out a season because of concussions. After being cleared to play, she transferred to A&M.
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“This team was there for me,” said Stowers, who had 10 kills and six digs in the final. “If this isn’t pure joy, I don’t know what is.”
Reid Laymance reported from Houston.
Sports
Texas A&M volleyball returns to Reed Arena after winning national title
COLLEGE STATION, Texas (KBTX) – Texas A&M volleyball fans waited nearly two hours outside Reed Arena to welcome the national champion Aggie volleyball team back to Aggieland with high-fives, signs and cheers. After the team’s arrival, just after 1 a.m., head coach Jamie Morrison, libero Ava Underwood and opposite hitter Logan Lednicky spoke words of appreciation to the gathered crowd.
Copyright 2025 KBTX. All rights reserved.
Sports
2025 Washington County high school volleyball all-stars
Dec. 22, 2025, 4:00 a.m. ET
Here are the postseason honors for the 2025 Washington County high school volleyball season (all averages are per set):
2025 Herald-Mail Volleyball Player of the Year
Caydence Doolan, North Hagerstown
Doolan, a senior, is the first three-time Herald-Mail player of the year of the 21st century. She set a county rally-scoring record by averaging 7.35 kills while leading the Hubs to their fourth straight appearance in the Class 3A state final. She earned AVCA All-America second-team honors and was named to the coaches’ all-county and Central Maryland Conference large-school first teams. She also averaged 3.43 digs and 0.85 aces. She will play college volleyball at Division I Marquette.
Sports
Logan Lednicky caps dream with volleyball title at Texas A&M
KANSAS CITY, Mo. — A few days before the NCAA women’s volleyball national championship, Texas A&M opposite hitter Logan Lednicky posted an old family video on her Instagram account. Lednicky is maybe 5 or 6 years old in the video, wearing a maroon A&M shirt and doing cartwheels on the grass at Kyle Field, A&M’s football stadium. “Say ‘Gig ‘Em, Aggies,'” her mom, Leigh Lednicky, implores her, and little Logan walks up to the camera, smiles and gives a thumbs-up.
Under the video, Lednicky wrote that she is living in that little Aggie’s “answered prayers.”
Her dad, Kyle, was a long snapper for the Texas A&M football team in the 1990s, and her mom worked in the football office. She chose Texas A&M because she always dreamed of being a fourth-generation Aggie, but that was only part of it. She wanted to help build a middling volleyball program into a powerhouse.
Lednicky went beyond that little girl’s dreams Sunday, swatting 11 kills to lead Texas A&M to a sweep over No. 1 seed Kentucky for the program’s first national title. The senior from Sugar Land, Texas, was a linchpin in the Aggies’ improbable December postseason run, helping her team knock off three No. 1 seeds in the NCAA tournament.
In the final four matches of her career, when it mattered most, Lednicky amassed 69 total kills, a team high. She’s one of four seniors who have been with the program from the beginning — they went 13-16 as freshmen — and set the tone for the historic season. The past and present swirled through that class Sunday. With the Aggies cruising in the final set, coach Jamie Morrison high-fived Lednicky, and hung on to her hand.
“I think she had that moment where, ‘This might be the last four points of my college career,'” Morrison said. “I think she actually started getting a little teary on the court. I was like, ‘Oh, no, did I just ruin everything?’ No, it means the world.
“There was a group of them here from the beginning that said, ‘I want to be a part of this, I want to build this program.’ … I don’t think they were envisioning a national championship by the time they were done. I think when we were selling what we were doing, it was building something they could come back to in the future and be really, really proud they helped build.”
It was Lednicky who helped save the season on Dec. 13 in the Sweet 16, when the Aggies were down two sets to Louisville. She hammered a team-high 20 kills in a reverse sweep, and afterward, Lednicky mentioned a random note that someone left on the scorer’s table as her team was teetering toward elimination.
The note said, “Something great is about to happen.”
She has always been the charismatic optimist — the one who keeps things loose. Teammates call her everything from their “ride-or-die” to a best friend.
She has been a recruiter. When Morgan Perkins hit the transfer portal after her freshman season at Oklahoma three years ago, her first text came from Lednicky, an old club teammate. Perkins said the text was something along the lines of, “Hey, Mo-Mo, I see you’re in the portal …”
Lednicky, along with sophomore Kyndal Stowers, helped pull A&M together when the Wildcats sprinted out to a 15-9 lead in the first set. The Aggies later said they dealt with some jitters at the start of the match, but it was short-lived. Lednicky’s kill drew A&M within one, and then she teamed up with Perkins for a block that tied the game. Stowers’ kill completed the rally and gave the Aggies the set, 26-24.
From there, the Aggies dominated. They took a commanding 19-8 lead in the second and pulled away in the third with a Lednicky kill that made it 18-11.
“I was pretty emotional all day today,” Lednicky said, “just knowing that no matter the outcome of this game, it would be my last getting to represent A&M on my chest. Being able to do this with these girls — end like this, I just can’t even believe it.
“I’m so happy I get to carry this with me through the rest of my life and remember all the memories with these girls.”
In the waning moments of the match, a corner of the arena chanted, “Why not us?” It became a slogan for the Aggies in the postseason, during the match against Louisville. Late Sunday, Lednicky gave a shoutout to her boyfriend and teammate Ava Underwood’s boyfriend for coining it for the Aggies at a concession stand in Lincoln, Nebraska.
“We kind of took it and ran with it,” she said. “We started saying it. Ava and Addi (Applegate) wrote it on their shoe. Now it’s on a T-shirt somehow. Shout out to them.
“But, I mean, it’s true. It’s a testament to the hard work this program has put in all year long, staff, players. That’s such a great statement. ‘Why not us’ has turned into, ‘It is us’. I think with that dawg mentality all season long, all tournament long, we knew it was going to be us.”
Morrison, who came to A&M in December 2022 and overhauled the program’s culture, figured it would take at least five years to win it all. He credited the rapid ascent to his team’s work ethic.
Kyle Lednicky waited for his daughter after the match, marveling over how she and her teammates set out to change a program and did it so quickly, and dramatically. He said former A&M football coach R.C. Slocum texted her Sunday morning and wished her luck.
“That was pretty cool,” Kyle Lednicky said.
Of course he always hoped his daughter would go to his alma mater, but he says he never put pressure on her. Maybe it was osmosis, that all those football games, and that maroon clothing, would eventually seep into her consciousness, and her heart. It didn’t matter. That fourth-generation Aggie is now a first-generation champion.
Kyle Lednicky saw his daughter’s Instagram post Thursday, and it brought back a flood of memories.
“I had to put it away,” he said, “because I got teary-eyed when I was looking at it.”
Sports
Rowing’s answer to snowcross, BMX and beach volleyball is coming to LA | Rowing
At a point when most rowers are pounding away on rivers in the wind and rain through the dark winter months, a new breed are honing their skills in brighter climes surrounded by sun, sand and waves, all the while dreaming of the 2028 Los Angeles Olympics.
Out of 17 sports that proposed an extra discipline to the International Olympic Committee, rowing came out on top with its beach sprints format added to the LA 2028 programme. While many may have noticed the addition of five new sports in baseball, cricket, flag football, lacrosse and squash, a mini-revolution is happening on the water within a sport that will no longer have a lightweight category but will have five coastal rowing events in 2028.
Coastal beach sprints shake up this most traditional and predictable of sports by taking the core elements of rowing – a need for extreme levels of fitness and psychological toughness – and adding new layers of jeopardy and a beach-party vibe. The discipline involves a head-to-head format and begins on land with athletes running down the beach and jumping into their boats at the water’s edge, then racing out around a buoy before hurtling back to dry land, leaping out of their boats and sprinting up the beach. With frequent close finishes, their final move is to hurl themselves through the air to hit the finish line buzzer first and land, usually, with a face full of sand.
In a world where people have greater choice over which sports to watch and participate in, and minor sports’ world federations are considering how to stay popular and relevant, coastal rowing offers a less predictable and more entertaining format, while simultaneously reconnecting with a historic activity that dates back to around 1900BC in ancient Egypt where it was a significant mode of transport.
We might be a footballing nation first but this is a great addition for Team GB as we also excel at sitting-down sports and boats are part of our national island identity. We also gain a new impetus to revitalise sport and activity around the coastline in areas that have become some of the most socially and economically challenged parts of each of the home nations. The Welsh government identified that its major sports event funding was going into big cities and realised the importance of reaching and engaging a different part of the population by hosting the coastal rowing world championships in Saundersfoot and developing the Wales international coastal centre there.
Scotland has embraced the sport with St Andrews University investing in the wider flat boats used to row on the rougher waves and stepping up to become one of Britain’s 11 coastal sculling academies at East Sands Beach. Meanwhile, Glenarm in County Antrim hosted the All-Ireland Coastal Rowing Championships this summer for both beach sprint and endurance coastal rowing events. England’s coastal academies include clubs in Tynemouth, Scarborough, Whitby and Lowestoft, alongside many south coast clubs with a strong heritage in the activity. Sandbanks in Dorset was the venue for the first Commonwealth Beach Sprint Championships in 2018, followed by Namibia in 2022, and Barbados next weekend.
Britain’s Guin Batten, a member of the silver-medal quadruple sculls crew from Sydney 2000 and one of the first British female rowers to stand on a podium, has been masterminding the logistical and political course to get to this point. As chair of the World Rowing coastal commission in her spare time (and deputy chief executive of Volleyball England the rest of the time), Batten describes the two disciplines of coastal and classic rowing as the “yin and yang of the sport”, different yet beautifully complementary, both at their core about brilliant boat skills and athletic prowess and yet each providing such a contrasting spectacle to watch or participate in.
Boat costs and accessibility issues have been cleverly reduced – the wider boats are suitable for beginners and those racing at the highest level, unlike the incredibly narrow hulls that require significant expertise to master in still-water rowing. Countries don’t have to fly their equipment over as a pool of boats is provided, adding another unpredictable factor as participants won’t try out the actual boat they’ll race in until two days before they compete. At that point, they’ll need to study the boats and in particular the fin positions on the hull, which will be key to working out the optimal “buoy-rounding” techniques, all the time knowing they’ll need to judge everything again on the day once they see the size of the waves that Mother Nature chooses to throw at them.
New Zealand’s Emma Twigg, the 2024 Olympic champion and five-time Olympian, has reinvigorated her love for being in a boat by taking up the coastal discipline and won at the recent world championships in Turkey. Twigg told me she had fallen in love with beach sprints because of the “closeness of the racing”, “the beach volleyball vibes”, plus the benefit that you can watch the entire race from start to finish in the mini-stadium area, avoiding one of the insurmountable challenges of Olympic still-water rowing where you cannot ever see the whole 2km distance from one vantage point.
Like their classic still-water cousins, coastal rowers will still need to develop a formidable physiology that can both sprint and endure to compete in up to three races in a day. Each race is a lung-busting, all-out effort with an arm-wrenching, shoulder-shuddering effort to make a 180-degree turn round the buoy mid-race. New Zealand’s Olympian Finn Hamill missed the buoy by centimetres to get knocked out at the recent world championships, while Moritz Wolff, the leading favourite from Germany, stumbled in the semi-final in the beach sprint allowing Spain’s Ander Martin to come through in the closing seconds to face the reigning American champion, Chris Bak, in the final who held on to retain his title. There’s a mix of existing rowers transitioning to this new discipline and others coming in from coastal clubs, while sports scientists and performance directors work out what future coastal Olympians will look like.
The world’s best coastal rowers will share the Long Beach LA venue alongside open-water swimmers, windsurfers, foil and kitesurfing champions over the fortnight of the Games and show a different side to this otherwise seemingly strait-laced sport. Rowing’s answer to snowcross, BMX and beach volleyball is coming to LA, but if you live near the coast, then it may be coming to a beach near you soon too.
Sports
Texas A&M tops Kentucky for first NCAA volleyball championship: ‘We sent a warning shot out to the world’
With Texas A&M up 24-20 in the third set of the NCAA women’s volleyball title match, Maddie Waak set the ball for Ifenna Cos-Okpalla. Though Logan Lednicky and Kyndal Stowers had played bigger games for the Aggies, it was Cos-Okpalla who got the call for the championship point.
She elevated and slammed the ball in between Kentucky’s defenders at the T-Mobile Center in Kansas City. With that kill, Texas A&M won an improbable national title, 3-0 (26-24, 25-15, 25-20).
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“They’re putting on t-shirts behind me. I can’t believe it. I’m still a little bit in disbelief,” Aggies coach Jamie Morrison said to ABC after the game. “We sent a warning shot out to the world about what we’re about.”
Kentucky, the No. 1 seed, started out strong in the first set. They built a lead as big as six points before Texas A&M started chipping away, eventually winning the set, 26-24. With that momentum, the Aggies owned the next two sets. Lednicky was the star of the match with 7 kills, 11 digs and 2 blocks. With every point won, Texas A&M’s confidence grew.
Kentucky was the third No. 1 seed that Texas A&M — a third seed — beat on the way to the national title, and every win from the Sweet 16 on was shocking. First, the Aggies came back from 2-0 to pull the reverse sweep against Louisville. Next, Texas A&M had to face undefeated, No. 1 overall seed Nebraska in Lincoln. In what was the best game of the tournament, the Aggies beat Nebraska in five sets.
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But their magic didn’t stop once the Aggies got to Kansas City. In the national semifinal, they swept No. 1 seed Pittsburgh, the first time the Panthers had been swept all season. And then in the first-ever All-SEC final, the Aggies came out victorious.
Unlike Kentucky, which won the national title in 2020 and has been one of the top teams in women’s volleyball for years, Texas A&M is a newcomer to volleyball’s elite. Though it had some good teams over the years that made it to the Elite Eight, this was the program’s first Final Four and their first national title.
Morrison took over the program in 2023, and held onto Lednicky and Cos-Okpalla. The Aggies turned the program around quickly, earning a bid to the tournament in 2023 and then making it to the Sweet 16 in 2024. This year, the Aggies went 29-4 and looked like a team on the brink. But with so many seniors, they had no time to waste and adopted the mentality of “Why not us?”
Lednicky, who played with the U.S. national team over the summer, was the heart of this team’s championship run, and the player who kept asking “Why not us?” Stowers’ comeback might be one of the best sports stories of the year. While playing for Baylor, she suffered concussions and medically retired from the sport. But after being medically cleared and deciding she had more to give to the sport, Stowers signed with Texas A&M and is now a national champion.
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Morrison has built a program that is not only a national champion, but is in a great position to continue to grow volleyball in Texas. While he will lose seniors like Lednicky and Waak, he can now show off a championship ring while on the recruiting trail.
But figuring out who will play for the Aggies next season is tomorrow’s problem. Today, Texas A&M gets to celebrate how it defied the odds to win the school’s first-ever national title in women’s volleyball.
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