Aamir Khan defends Dream11 endorsement, says ‘Ban it if it’s illegal’

Bollywood superstar Aamir Khan has recently addressed the buzz around his appearance in a Dream11 advertisement with co-star Ranbir Kapoor, cricketers Hardik Pandya, Rohit Sharma, Jasprit Bumrah and Rishabh Pant responding to fans who questioned his decision to endorse a sports fantasy platform. Known for being selective with his endorsements, the actor offered clarity on his stance, balancing creative integrity with legal considerations. The controversy arose from the fact that fantasy apps like Dream11 are legal in most Indian states but are often associated with betting and gambling.

In an interview with Zoom, the Sitaare Zameen Par actor explained that his decisions regarding brand endorsements are primarily based on script quality and creative appeal. “I have refused alcohol and tobacco. Recently, I did Dream11, so people asked me, ‘You refused alcohol and tobacco, then why Dream11?’” Aamir shared.

“But the script for Dream11 was so good. I couldn’t say no to it,” he said, adding that the humour and concept of the ad resonated with him deeply. “I laughed so much after I read that ad. I was certain that I wanted to do it.”

Aamir further clarified his principles, emphasising the legality of the products he chooses to associate with. “If the product is illegal, then ban it — then we won’t make any ads for it. But if it’s legal, then let me do it too,” the actor said candidly.

The veteran actor also opened up about how he evaluates potential brand partnerships. “I always check that the product is delivering what they have promised,” he said, underlining his commitment to transparency and consumer trust.

Interestingly, Aamir admitted that he sometimes bends his own rules if the creative idea is compelling enough. “I never announce the price of the product I endorse because I’m not a salesman. I am a brand ambassador. I can talk about your brand, but not about its price,” he noted.

Why Aamir Khan’s Dream11 endorsement matters

As fantasy sports platforms like Dream11 continue to grow in India, endorsements by high-profile celebrities such as Aamir Khan bring both visibility and controversy. While some see it as mere advertising, others question the moral implications of promoting platforms linked to gambling-like behaviour.