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About 3 in 10 US adults follow women's sports, a new AP

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About 3 in 10 US adults follow women's sports, a new AP

Those who follow women’s pro sports are more casual, tending to say they attend or watch games occasionally rather than frequently.

WASHINGTON — When Meghan Sells heads to Providence Park to watch Oregon’s professional women’s soccer team, she finds herself among a fairly mixed crowd — groups of young women, dads bringing their children, youth players checking out the Thorns’ latest match.

The physician’s assistant is a self-described lifelong sports fan and former softball player who “will watch any sport.” That includes both collegiate and professional sports for women, putting Sells squarely in a fan base that suddenly has more options than ever before and is seen as fertile ground for teams and advertisers eager to ride the rising interest in the women’s game.

About 3 in 10 U.S. adults follow women’s professional or college sports “extremely,” “very” or “somewhat” closely, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. That’s lower than the share who follow men’s sports by the same measurements — about half — but it also shows that Sells is far from alone.

As interest and investment in women’s sports have picked up in recent years, so have the entry points for fans. The meteoric rise of Caitlin Clark, the University of Iowa phenom-turned-WNBA star, helped bring wider attention to women’s basketball, and increased streaming availabilityinternational success and name, image and likeness deals have elevated the value and viewership of women’s sports.

“Growing up, I feel like the only sports I was able to really see on TV were men’s — which is fine, I like men’s sports,” Sells said. “But I enjoy watching women’s sports more. … I think the more that you see it on TV, the more you’re going to have younger people interested in it.”

The poll found that women’s sports fans — those who follow women’s sports at least “somewhat” closely — are different from men’s sports fans. Fans of women’s sports, while not a majority-female group, are more gender balanced than men’s sports fans. Those who follow women’s pro sports also are more casual in their fandom than men’s pro sports fans, tending to say they attend or watch games occasionally rather than frequently. People who follow men’s sports, by contrast, are more likely to identify attachments to teams as opposed to players.

The survey was conducted just before the start of the 2025 WNBA season, an expansion year for the league. Coming off a season in which attendance records were set (and reset ), the league will debut a new franchise — the Golden State Valkyries — and up the number of regular season games from 40 to 44.

In 2026, two additional teams will join the league, including one in Portland, Oregon. Sells, who’s been in the city for about a decade, said she is prepared to get season tickets.

Different fan bases

Men’s sports at both the collegiate and professional levels remain more popular than women’s sports, the poll found. About one-third of U.S. adults said they watch, listen to or read about men’s collegiate sports at least “somewhat” closely, and more than 4 in 10 say they follow men’s pro sports. By contrast, about 2 in 10 say they follow women’s collegiate sports at least “somewhat” closely, and a similar share say they follow women’s pro sports.

A greater share of men than women say they follow professional or collegiate sports overall, but the gender balance was more even among women’s sports fans. Around half of fans of women’s sports are male, the survey found, compared with about two-thirds of fans of men’s sports.

This could be in part due to the overlap between the fandoms: About 90% of U.S. adults who follow women’s sports at least “somewhat” closely also say the same about men’s sports, though about half of people who follow men’s sports said they also followed women’s sports.

As women’s sports increase in popularity and accessibility, a relatively large share are casual fans. While close to 9 in 10 of both men’s and women’s pro sports fans say they frequently or occasionally watch, listen to or read about their respective professional sports, a higher percentage of women’s sports fans say they are only occasional consumers.

That includes people like Matthew Behr, 58, a lifelong fan of the Green Bay Packers and Milwaukee Brewers in his home state of Wisconsin. He doesn’t watch a lot of basketball, he said, but when the sport crosses into news coverage, he will read up on it.

That’s how he started following Clark, whose final seasons at Iowa were credited with bringing new viewers to the sport and who now plays for the Indiana Fever.

“I was seeing it on MSNBC,” he said. “I don’t watch a lot of basketball. It’s not a men’s and women’s thing. If she was playing in a women’s football league, I’d probably watch that.”

Attending games

Men’s sports — with larger leagues, bigger TV deals and a more expansive media ecosystem — have a more fervent audience. About two-thirds of men’s sports fans said they “frequently” or “occasionally” attend a professional sporting event in person, compared with roughly half of women’s sports fans.

One possible reason women’s sports fans aren’t showing up at sporting events is they’re less likely to be attached to a specific team. Only about one-third of women’s sports fans said the teams they support or follow are “extremely” or “very” important to why they follow the sport. For men’s fans, the figure was around 50%.

However, nearly identical shares of men’s and women’s sports fans said that certain athletes they support were at least “very” important to why they follow women’s sports.

Bernard Seltzer, a high school administrator and math and science teacher in Tampa, Florida, considers himself a general sports fan and said he enjoys watching the most skillful athletes, regardless of their gender. Even at the high school level, he is impressed by the finesse he sees female athletes demonstrate.

“Sometimes it’s more impressive than watching masculine people banging their heads against the wall,” he said.

The AP-NORC poll of 1,260 adults was conducted April 17-21, using a sample drawn from NORC’s probability-based AmeriSpeak Panel, which is designed to be representative of the U.S. population. The margin of sampling error for adults overall is plus or minus 3.9 percentage points.

Copyright 2025 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.     

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Purdue volleyball beats SMU to advance to Elite Eight

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Dec. 12, 2025, 8:21 a.m. ET



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Volleyball Announces Signing of Hunter, Johnson and Vanlandingham

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BALTIMORE — The defending America East champion UMBC Volleyball has signed Megan Hunter, Dasia Johnson and Elly Vandlingham, head coach Kasey Crider announced on Friday.

“We’re always looking for ways to upgrade after championship seasons – complacency is a reliable villain in stories of sustained success,” said Crider. “One of the easiest ways to upgrade is to add talent that fits your roster.  In respect to the incoming class of freshmen, we absolutely feel like we’ve done that.  We’ve added talent across the board, but more importantly, we’ve added good character, which is often the main characters in those same stories.” 

Megan Hunter

Setter

Toronto, Ontario, Canada

Markville Secondary School

Pakmen Volleyball Club

Coach Crider: “Our program has found really good success recruiting internationally.  Megan continues that tradition.  We believe she’ll be able to step in immediately to fill the sizeable hole left by Serin Maden, a four year starter at setter for us.  She has excellent instincts and her experience competing for Canada’s various national team programs suggest she won’t be overwhelmed by the step up in level.”

Dasia Johnson

OH

Coral Springs, FL

North Broward Preparatory School

Wildfire Volleyball Academy

Coach Crider: “Dasia is an outside hitter that we spent quite a long time evaluating and recruiting.  We feel like we got a long runway to understand her as a player and at every stage of the process, we felt like she would be a huge value add.  She’s an elite athlete with excellent explosiveness as an attacker and blocker, and her history as a true six rotation outside hitter provides a particularly high floor from day one.  Add in the Florida state high school championship this year, and we’re getting an elite player with elite pedigree.”

Elly Vanlandingham

L/DS

Gaithersburg, MD

Quince Orchard High School

Metro Volleyball Club of DC

Coach Crider: “Elly is local, which is always a huge plus.  But adding her was never about checking a geographic box; it was about adding an extremely accomplished and solid defensive specialist.  She comes from a nationally renowned club program and won’t be intimidated by a tough practice environment or challenging schedule.”

The Retrievers are coming off of their fifth America East Championship and NCAA Tournament appearance in the last six seasons. 



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Kevin LaSure Joins Track & Field Program as Assistant Coach

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NEW YORK – Columbia’s Director of Cross Country/Track & Field Daniel Ireland has announced the addition of Kevin LaSure to his coaching staff, bringing one of the most accomplished and respected leaders in collegiate track and field to Morningside Heights.

LaSure arrives at Columbia following a highly successful decade as Director of Cross Country and Track & Field at Academy of Art University, where he led the program to sustained national prominence at the NCAA Division II level. During his tenure, his teams earned 14 top-10 national finishes, including multiple top-five performances, while producing more than 20 individual national champions and over 300 All-Americans across sprints, hurdles, middle distance, jumps, and relays.

A nationally recognized coach, LaSure has earned 11 NCAA Division II West Region Coach of the Year awards and coached athletes to five NCAA national records, multiple National Track Athlete of the Year honors, and an Olympic bronze medalist at the 2016 Olympic Games.

His impact extended well beyond performance, as his programs consistently posted strong academic results, including multiple USTFCCCA All-Academic Team honors and significant improvements in team GPA.

Prior to his time at Academy of Art, LaSure served as head coach of cross country and track & field at the University of New Haven for eight seasons after beginning his collegiate coaching career there as an assistant. Across both head coaching stops, his teams combined for numerous national qualifiers, conference championships, and regional honors, cementing his reputation as a program builder and elite developer of student-athletes.

In addition to his on-track success, LaSure is a longtime leader within the coaching profession. He has been deeply involved with the USTFCCCA Executive Committee, serving as president (2017–21) and executive council chair (2021–24), and remains a highly respected voice in collegiate track and field nationally.

While Coach LaSure will work with all track and field and cross country student-athletes, he will directly oversee the men’s and women’s sprints and relays squads.

Stay up to date on all things Columbia track & field and cross country by following the Lions on Twitter (@CULionsXCTF), Instagram (@culionsxctf) and on Facebook (@ColumbiaAthletics).

 



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Loralai Ketner Of Sheridan HS To Run Track And Field At Augustana University – Sheridan Media

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A Sheridan Lady Bronc hurdler will continue her running and jumping ways at the collegiate level.

Loralai Ketner has signed a written offer of athletic aid, to compete at Augustana College, which is a private Lutheran University, in Sioux Falls, South Dakota.

Last school year, as a junior, she was the state champ in the 4A Girls 300 meter hurdles race.

After quitting soccer, Ketner says she started competing in track in her 7th grade year.

She had also been considering the University of Sioux Falls, but liked the team bonding activities at Augustana College better.

“Comparing the 2, we fell in love with Sioux Falls and just the city itself and then Augustana, the coach is amazing, Emily is great and then the campus was great and we got to meet a lot of their team and we made bracelets, so I think things that build the team together is what pushed me more towards Augustana than USF or any other college that I had toured.”

Ketner adds she is considering majoring in nursing.

The Augustana University Viking and Lady Viking Athletic Program competes at the NCAA Division II level, in the Northern Sun Intercollegiate Conference.




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Watch Wisconsin volleyball vs Stanford in NCAA tournament; time, TV

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Dec. 12, 2025, 8:30 a.m. CT



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ECAC Announces 2025 Division I Women’s Volleyball All-ECAC and Major Awards

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ECAC Announces 2025 Division I Women’s Volleyball All-ECAC and Major Awards

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DANBURY, Conn. – The Eastern College Athletic Conference (ECAC) has announced its 2025 Division I Women’s Volleyball All-ECAC Teams and major awards.
 
Korrin Burns from Saint Francis University won Offensive Player of the Year. Jessie Golden of Brown University won Defensive Player of the Year. Yale’s Ava Poinsett won Rookie of the Year and Lauren Steinbrecher of James Madison University won Coach of the Year.
 
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Korrin Burns – Saint Francis University, Outside Hitter
 
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Jessie Golden – Brown University, Libero
 
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Ava Poinsett – Yale University, Outside Hitter
 
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Lauren Steinbrecher – James Madison University, Coach

ECAC Division I Women’s Volleyball All-ECAC First Team*

TaKenya Stafford – Coppin State, Rs-Sr., OH

Kiannisha Santiago – Rider University, Sr., OPP

Korrin Burns – Saint Francis University, Sr., OH

Kennedy Louisell – James Madison University, Jr., OH

Izadora Stedile – Hofstra University, Sr., OH

Alexandra Sappia – Saint Francis University, Rs-Sr., S

Jessie Golden – Brown University, Sr., L

ECAC Division I Women’s Volleyball All-ECAC Second Team

Kali Moore – Stony Brook University, Sr., OH

Arianna Ugolini – Bryant University, Sr., OH

Maya Walker – Fairfield University, Sr., MB

Ava Poinsett – Yale University, Fr., OH

Sydney Draper – Princeton University, Jr., S

Coco Figueroa – Coppin State, Jr., L

 

*additional due to ties in voting

ABOUT THE ECAC

The ECAC is an eighty-six year old intercollegiate athletics organization with roughly 200 member schools for traditional sports across all three NCAA Divisions – I, II and III – that exists to enhance the experience of student-athletes participating in NCAA sports, and provide great value for universities, by sponsoring championships, leagues, bowl games, tournaments and other competitions throughout the country. The ECAC also hosts a comprehensive esports program, with over 300 schools, 4,000 teams and 10,000-plus participants in twenty-four different games titles.

STAY CONNECTED

Stay updated on the latest news, championships and more by connecting with the ECAC on Facebook (ECACSports), Twitter (@ECACSports) and Instagram (@ECACSports).



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