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About 3 in 10 US adults follow women's sports, a new AP

Those who follow women’s pro sports are more casual, tending to say they attend or watch games occasionally rather than frequently. WASHINGTON — When Meghan Sells heads to Providence Park to watch Oregon’s professional women’s soccer team, she finds herself among a fairly mixed crowd — groups of young women, dads bringing their children, youth […]

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About 3 in 10 US adults follow women's sports, a new AP

Those who follow women’s pro sports are more casual, tending to say they attend or watch games occasionally rather than frequently.

WASHINGTON — When Meghan Sells heads to Providence Park to watch Oregon’s professional women’s soccer team, she finds herself among a fairly mixed crowd — groups of young women, dads bringing their children, youth players checking out the Thorns’ latest match.

The physician’s assistant is a self-described lifelong sports fan and former softball player who “will watch any sport.” That includes both collegiate and professional sports for women, putting Sells squarely in a fan base that suddenly has more options than ever before and is seen as fertile ground for teams and advertisers eager to ride the rising interest in the women’s game.

About 3 in 10 U.S. adults follow women’s professional or college sports “extremely,” “very” or “somewhat” closely, according to a new poll from The Associated Press-NORC Center for Public Affairs Research. That’s lower than the share who follow men’s sports by the same measurements — about half — but it also shows that Sells is far from alone.

As interest and investment in women’s sports have picked up in recent years, so have the entry points for fans. The meteoric rise of Caitlin Clark, the University of Iowa phenom-turned-WNBA star, helped bring wider attention to women’s basketball, and increased streaming availabilityinternational success and name, image and likeness deals have elevated the value and viewership of women’s sports.

“Growing up, I feel like the only sports I was able to really see on TV were men’s — which is fine, I like men’s sports,” Sells said. “But I enjoy watching women’s sports more. … I think the more that you see it on TV, the more you’re going to have younger people interested in it.”

The poll found that women’s sports fans — those who follow women’s sports at least “somewhat” closely — are different from men’s sports fans. Fans of women’s sports, while not a majority-female group, are more gender balanced than men’s sports fans. Those who follow women’s pro sports also are more casual in their fandom than men’s pro sports fans, tending to say they attend or watch games occasionally rather than frequently. People who follow men’s sports, by contrast, are more likely to identify attachments to teams as opposed to players.

The survey was conducted just before the start of the 2025 WNBA season, an expansion year for the league. Coming off a season in which attendance records were set (and reset ), the league will debut a new franchise — the Golden State Valkyries — and up the number of regular season games from 40 to 44.

In 2026, two additional teams will join the league, including one in Portland, Oregon. Sells, who’s been in the city for about a decade, said she is prepared to get season tickets.

Different fan bases

Men’s sports at both the collegiate and professional levels remain more popular than women’s sports, the poll found. About one-third of U.S. adults said they watch, listen to or read about men’s collegiate sports at least “somewhat” closely, and more than 4 in 10 say they follow men’s pro sports. By contrast, about 2 in 10 say they follow women’s collegiate sports at least “somewhat” closely, and a similar share say they follow women’s pro sports.

A greater share of men than women say they follow professional or collegiate sports overall, but the gender balance was more even among women’s sports fans. Around half of fans of women’s sports are male, the survey found, compared with about two-thirds of fans of men’s sports.

This could be in part due to the overlap between the fandoms: About 90% of U.S. adults who follow women’s sports at least “somewhat” closely also say the same about men’s sports, though about half of people who follow men’s sports said they also followed women’s sports.

As women’s sports increase in popularity and accessibility, a relatively large share are casual fans. While close to 9 in 10 of both men’s and women’s pro sports fans say they frequently or occasionally watch, listen to or read about their respective professional sports, a higher percentage of women’s sports fans say they are only occasional consumers.

That includes people like Matthew Behr, 58, a lifelong fan of the Green Bay Packers and Milwaukee Brewers in his home state of Wisconsin. He doesn’t watch a lot of basketball, he said, but when the sport crosses into news coverage, he will read up on it.

That’s how he started following Clark, whose final seasons at Iowa were credited with bringing new viewers to the sport and who now plays for the Indiana Fever.

“I was seeing it on MSNBC,” he said. “I don’t watch a lot of basketball. It’s not a men’s and women’s thing. If she was playing in a women’s football league, I’d probably watch that.”

Attending games

Men’s sports — with larger leagues, bigger TV deals and a more expansive media ecosystem — have a more fervent audience. About two-thirds of men’s sports fans said they “frequently” or “occasionally” attend a professional sporting event in person, compared with roughly half of women’s sports fans.

One possible reason women’s sports fans aren’t showing up at sporting events is they’re less likely to be attached to a specific team. Only about one-third of women’s sports fans said the teams they support or follow are “extremely” or “very” important to why they follow the sport. For men’s fans, the figure was around 50%.

However, nearly identical shares of men’s and women’s sports fans said that certain athletes they support were at least “very” important to why they follow women’s sports.

Bernard Seltzer, a high school administrator and math and science teacher in Tampa, Florida, considers himself a general sports fan and said he enjoys watching the most skillful athletes, regardless of their gender. Even at the high school level, he is impressed by the finesse he sees female athletes demonstrate.

“Sometimes it’s more impressive than watching masculine people banging their heads against the wall,” he said.

The AP-NORC poll of 1,260 adults was conducted April 17-21, using a sample drawn from NORC’s probability-based AmeriSpeak Panel, which is designed to be representative of the U.S. population. The margin of sampling error for adults overall is plus or minus 3.9 percentage points.

Copyright 2025 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.     

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Senior Spotlight Featuring Jada Richardson

Story Links WASHINGTON (July 2, 2025) – Howard University Department of Athletics continued its senior spotlight series with golfer Jada Richardson (Suwanee, Ga.), who was interviewed by rising sophomore legal communications major Tanbrance Berry.   Q: Why did you start playing golf? A: My parents signed me up for a […]

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WASHINGTON (July 2, 2025) – Howard University Department of Athletics continued its senior spotlight series with golfer Jada Richardson (Suwanee, Ga.), who was interviewed by rising sophomore legal communications major Tanbrance Berry.
 
Q: Why did you start playing golf?
A: My parents signed me up for a summer camp when I was little at a course near our house. I was not the biggest fan of the game because it was slow pace. But, when I got to middle school, my parents really encouraged me to pick the sport back up and I thought it would be fun. I started playing a lot more in middle school and enjoyed the challenge of the game and having something that allowed me to set goals.
 
Q: How would you describe your Howard experience in one word?
A: Transformative
 
Q: What was the biggest challenge you faced as a student-athlete and how did you overcome?
A: At first, the biggest challenge I faced as a student-athlete was time management. At Howard, there are so many people to meet and new things to learn, which can make you feel like you are being pulled in a few different directions. When I first arrived, it was definitely difficult navigating, but once I figured it out, balancing everything was tremendously easier.
 
Q: How have your teammates contributed to your development as a golfer?
A: My teammates are truly what made my college experience because they challenged me to be a better golfer while encouraging me to always work hard, providing me great advice and supporting me during tournaments.
 
Q: As someone who joined the program in its early years, how has the program grown?
A: The program is so incredibly different now than when I started. It has been incredible watching Coach Sam Puryear (Howard Director of Golf) build the program into what it is today. In the beginning, everyone was trying to figure out exactly what was going on from a logistical standpoint and how we could all get better. Over the years, Coach Puryear did an amazing job recruiting players and pushing the team to perform better every year.
 
Q: How has Howard prepared you for your future endeavors?
A: Howard has made me a well-rounded person. One of the many things I am grateful for is the ability to explore a variety of things while at Howard. I was given the chance to be a student-athlete, figuring out my passion about off the course while growing my game on the course. The entire staff has been instrumental in helping me, the impact I want to make on the world and supporting my goals.
 
Q: What advice would you give the athletes who come behind you?
A: My biggest advice would be to enjoy the moment. Some days feel long, but they go by extremely quickly. Being on a Division I sports team is a unique experience that should push and challenge you as both an athlete and a person.
 
About Richardson

  • Personal:

    • Hometown: Suwanee, Ga.
    • Major: International Business

  • Academic Achievements at Howard:

    • NEC (Northeast Conference) Academic Honor Roll
    • NEC Commissioner’s Honor Roll

 
For more information, visit the Bison Athletics website at www.HUBison.com.



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Varsity Volleyball Assistant Coach in Rye, NY for School of the Holy Child

School of the Holy Child is a leading all-girls, Catholic, independent school in Rye, NY, for grades 5 through 12. Guided by our mission to develop “women of conscience and action,” Holy Child inspires students to achieve their personal and academic potential while fostering a deep commitment to serving others. Founded by Cornelia Connelly, whose […]

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School of the Holy Child is a leading all-girls, Catholic, independent school in Rye, NY, for grades 5 through 12. Guided by our mission to develop “women of conscience and action,” Holy Child inspires students to achieve their personal and academic potential while fostering a deep commitment to serving others.

Founded by Cornelia Connelly, whose vision of “joy in teaching and joy in learning” remains a cornerstone of our educational philosophy, Holy Child cultivates a vibrant and supportive environment where girls thrive. Accomplished and dedicated faculty members foster the spiritual development, individual talents, and interests of each student. This is realized through engaging and comprehensive programming in academics and service, as well as arts, athletics, and global studies.

With a student body of 390 young women from 75 communities in the Bronx, Queens, and Westchester County in New York and Fairfield County in Connecticut, Holy Child’s inclusive community prepares graduates to think critically, act compassionately, and lead confidently in a diverse and interconnected society.

School of the Holy Child actively seeks to forward the equity and diversity of our community in our admissions, programs, and hiring. We do not discriminate on the basis of race, color, religion, gender, ethnic origin, age, physical disability or sexual orientation in administration of our educational policies, hiring policies, admissions policies, financial aid programs, athletics and other school-administered programs.

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Up to 23% off Amazon’s top-rated beach hats

Come summer, beach hats are almost as essential as a water bottle or handheld fan; they keep you cool, and you never want to leave the house without one. And in anticipation of what’s likely to be one of summer’s busiest beach weekends (à la the Fourth of July), Amazon just debuted new markdowns on […]

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Come summer, beach hats are almost as essential as a water bottle or handheld fan; they keep you cool, and you never want to leave the house without one. And in anticipation of what’s likely to be one of summer’s busiest beach weekends (à la the Fourth of July), Amazon just debuted new markdowns on many of its best-selling beach hats and sun hats.

From classic straw beach hats to sporty visors and packable sun hats that are easy to take on the go, Amazon has no shortage of stylish beach accessories on sale this week—and all with 4.5 or more Amazon stars, so you know you’re shopping a truly great product.

Whether your holiday weekend plans involve a sand volleyball match, a dip in the ocean or just a day spent lounging poolside, you can conquer the 4th of July in style with these early Prime Day deals on the most popular Amazon beach hats.

Early Prime Day beach hat deals on sale now

1. Best straw beach hat

Furtalk Wide Brim Straw Panama Hat

A bonafide best-seller—get Amazon’s most coveted beach hat on sale this week, with savings of up to 28% off.

Save 28% at Amazon

2. Best visor beach hat

adidas Superlite Sun Visor Hat

In the market for a sporty beach hat? This top-rated adidas visor comes highly recommended by Amazon shoppers.

Save 20% at Amazon

3. Best packable beach hat

Furtalk Wide Brim Beach Hat

It’s a visor, it’s a wide brim beach hat; this top-selling Amazon accessory ticks a couple different boxes at once, with a modern silhouette that’s endlessly stylish (and comfortable).

Save 23% at Amazon

4. Best sun hat

Outdoor UV-Protection Foldable Sun Hat

This foldable sun hat comes with an adjustable strap that’ll ensure the beach accessory stays on your head without falling off in the water or sand.

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5. Best summer bucket hat

Hot Summer Bucket Hat

Bucket hats feel synonymous with summer at this point, and this rugged style comes in a variety of colorways.

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6. Best raffia beach hat

Youbadu Wide Brim Raffia Style Sun Hat

Channel your inner cowgirl with a raffia-style hat that’ll keep your head cool and your beach outfit looking fresh.

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7. Best safari beach hat

GearTOP Safari Sun Hat

Get two sun hats in one seamless purchase with this sporty bundle—now 10% off at Amazon.

Save 10% at Amazon

What are the Amazon Prime Day 2025 dates?

Amazon Prime Day 2025 begins on Tuesday, July 8 and will end on Friday, July 11.

USA TODAY Shopping will be covering all the savings throughout Prime Day 2025, so be sure tosign up for text alerts,sign up for our newsletter andfollow us on Instagram to stay updated!

Do I need to be an Amazon Prime member to shop Prime Day deals?

In order to access most deals, you’ll want to be an Amazon Prime member. The July Prime Day sale has tons of special Prime-exclusive discounts on select products that can help members save more than anyone else. Plus, joining Prime helps guarantee you get other perks like fast shipping all year long, access to Prime Video, Prime Reading, Prime Gaming and more.

Join Amazon Prime





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Red Cross Shelter Training | News

The American Red Cross is pleased to announce that Red Cross Shelter Simulation Training will be held at Lake Arrowhead Presbyterian Church on July 19th from 8am to 3pm. The last Red Cross Shelter that was opened in our communities was during the major snowstorm that impacted us over two years ago.  That shelter was […]

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The American Red Cross is pleased to announce that Red Cross Shelter Simulation Training will be held at Lake Arrowhead Presbyterian Church on July 19th from 8am to 3pm.



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Montana athletics changes course, opts into House settlement as new era begins

BILLINGS — The plan always was for the University of Montana to opt in to the House settlement — the landmark class-action antitrust lawsuit ushering sweeping changes to NCAA Division I athletics. The Grizzlies just didn’t intend to take the plunge for the 2025-26 academic year. But Montana has since changed course, and last week […]

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BILLINGS — The plan always was for the University of Montana to opt in to the House settlement — the landmark class-action antitrust lawsuit ushering sweeping changes to NCAA Division I athletics.

The Grizzlies just didn’t intend to take the plunge for the 2025-26 academic year.

But Montana has since changed course, and last week officially joined the list of the reported 82% of D-I athletic departments agreeing to directly compensate student-athletes through revenue sharing, eliminate scholarship limits and institute roster ceilings for its 15 varsity sports.

In an interview with MTN Sports on Wednesday, Montana athletic director Kent Haslam confirmed UM’s plans and said a late change to the settlement structure regarding roster limits is what swayed the Grizzlies to change their minds.

The terms of the settlement went into effect on Tuesday.

“The initial settlement had no provision for accommodating roster limits through what’s now called ‘designated student-athletes,'” Haslam explained. “But as it unfolded, there was an opportunity to preserve our (current) roster limits by grandfathering in your current squad sizes. That completely changed our mindset.

“Like a number of institutions, we reversed course and decided to opt in for ’25-26 with this provision of managing your rosters, and being grandfathered in allows us to do that.”

According to the settlement, which was officially approved on June 6 by U.S. District Court Judge Claudia Wilken, the roster caps for certain sports are as follows: 105 for football, 15 for men’s and women’s basketball, 18 for volleyball, 28 for soccer, 25 for softball, 45 for track and field, etc.

But the Grizzlies, by virtue of being “grandfathered” into the agreement and having the ability to “designate” certain student-athletes, aren’t required to comply with the NCAA’s roster limits until those particular athletes filter out via graduation, eligibility exhaustion or by transferring or retiring.

In short, Montana isn’t faced with the tough decision of having to cut athletes from its rosters.

“What it means by being ‘designated’ is you do not count them against the roster cap,” Haslam said. “So a designated student-athlete in soccer, for example, if one of them is a senior, once she has expired her eligibility at the end of the season, then that designation is gone.”

“The roster limit for football now is 105, and we are above that,” Haslam continued. “So we will designate certain student-athletes that, as long as they are here and as long as they are competing and eligible, they won’t count against our roster limit.”

As for scholarship requirements, Montana and every other school that has opted in to the settlement can now provide full athletic financial aid to all athletes. (Note: The Big Sky Conference has instituted a 63-scholarship limit for its member football programs, retaining the status quo of previous years.)

Regarding the revenue sharing piece, athletic departments can now fundraise for and set an institutional budget as high as $20.5 million to directly compensate student-athletes. Montana and its ilk won’t ever reach that lofty budget total, but the point is that the schools themselves can now share their athletic revenue with those most responsible for generating it.

The Good Ol’ Grizzly Collective, which previously managed name, image and likeness for UM athletes, will still exist. But it can now operate in coordination with the athletic department and raise as much money as possible for athlete compensation.

Ultimately there’s too much minutiae to comb through — if the aforementioned information isn’t already too much — but Haslam believes it’s all a good thing for the Griz.

“Everything surrounding the House settlement we were ready for,” he said. “We were excited for everything around revenue sharing and scholarship and financial and how that’s restructured.

“The hesitancy was around roster limits, and once that got resolved and we could make sure that we were ready to do it, we opted in.”

Montana is just the latest among the low/mid-major/FCS athletic departments to do so. Montana State already announced its intention to opt in during the spring, and the likes of North Dakota, North Dakota State, South Dakota and South Dakota State — who were initially opting out — later changed their minds.

Underneath all of it, however, is the fact that dozens of Division I schools have cut non-revenue sports in an effort to remain competitive where the money is made. St. Francis (Pa.), which was an upset-seeker in a football game against the Grizzlies nine years ago, went so far as to drop from D-I to D-III in all sports due to financial constraints.

It’s a concern. But it is not a problem affecting the Grizzlies right now, Haslam said.

“The reason is because, to be a division one institution, you must sponsor 14 sports. So that’s your bare minimum. We sponsor 15,” he said. “The most recent one we added was softball.

“We did that to keep ourselves compliant with Title IX. And so really there’s no sport that we could cut right now, so we do not anticipate cutting any sports.”





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West Bend West Volleyball earns Wisconsin Volleyball Coaches Association All-Academic Team Award

West Bend, WI – The West Bend West Volleyball Team has earned the Wisconsin Volleyball Coaches Association All–Academic Team Award for maintaining a collective 3.68 GPA during the 2024-2025 academic year. Six team members achieved perfect 4.0 GPAs: Maddie Abel, Kylee Altendorf, Avah Banks, Amelia Dubey, Pagie Guse, and Breleigh Ustruck. This prestigious recognition requires teams to […]

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West Bend, WI – The West Bend West Volleyball Team has earned the Wisconsin Volleyball Coaches Association AllAcademic Team Award for maintaining a collective 3.68 GPA during the 2024-2025 academic year.

Team

Six team members achieved perfect 4.0 GPAs: Maddie Abel, Kylee Altendorf, Avah Banks, Amelia Dubey, Pagie Guse, and Breleigh Ustruck. This prestigious recognition requires teams to maintain a minimum 3.4 GPA throughout the academic year.  Congratulations to our Spartan volleyball team.  

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