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About half of women’s sports fans more likely to support a brand partnering with female athletes, Parity study says

Forty-three percent of fans who support women’s sports are more inclined to buy a brand if it has a partnership with a female athlete, according to Parity’s “U.S. Women’s Sports 2025: Give The Fans What They Want” study. Fans who say they watch women’s sports frequently are 67% more likely to choose a brand represented […]

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Forty-three percent of fans who support women’s sports are more inclined to buy a brand if it has a partnership with a female athlete, according to Parity’s “U.S. Women’s Sports 2025: Give The Fans What They Want” study. Fans who say they watch women’s sports frequently are 67% more likely to choose a brand represented by a female athlete.

Parity is a division of Group 1001 that connects woman athletes with sponsors and other business opportunities. Group 1001 is also the parent company of Gainbridge, a digital financial company who directs more than 40% of its total sports marketing budget multiple women’s sports properties, according to the company’s chief of sponsorship strategy and activation, Mike Nichols.

The survey, assembled by Parity and administered by SurveyMonkey April 8-11 from a national sample of 2,385 U.S. adults 18 or older, shows that fans more often lean into brand sponsorships with athletes as opposed to sponsors connected to a league, tournament or team.

Age is an additional factor Parity analyzes among fans who say they watch sports with 46% of Gen Z and Millennials being more prone to buy from brands that promote women athletes as well as women’s sports teams. Thirty-six percent of all sports fans favor women’s athlete brand sponsorships vs. 34% favoring a women’s sports team partnership.

Looking more closely at why fans would support brand partnerships, 36% of fans who watch women’s sports are both more inclined to support sponsorships that are cause-driven campaigns as well as products designed in partnership with women athletes. Parity’s research shows of women’s sports watchers, men lean more toward cause-driven campaigns and women toward the combination of women athletes and brand products.

The WNBA began its 29th season last month with a record number of sponsors and since starting the 2025 season with 13 top-tier sponsors, the NWSL has added AT&T and Tylenol to its roster.

In the report, Parity says the WNBA is the most popular women’s league with 51% of U.S. women’s sports fans saying they are supporters.



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What you need to know about new roster limits for Mizzou athletics teams

Scholarship limits are out, roster limits are in. One of the more significant — and contentious, in terms of objections in court — changes stemming from the House vs. NCAA settlement that has ushered in the revenue-sharing era of college athletics concerns how teams will be able to construct their roster. Beginning Tuesday, July 1, universities […]

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Scholarship limits are out, roster limits are in.

One of the more significant — and contentious, in terms of objections in court — changes stemming from the House vs. NCAA settlement that has ushered in the revenue-sharing era of college athletics concerns how teams will be able to construct their roster.

Beginning Tuesday, July 1, universities around the country have started sharing up to $20.5 million of revenue with their student-athletes. Mizzou has opted in to the full amount, as will be the case with most Power-conference programs.

But one of the biggest changes — which still has an air of uncertainty surrounding it — will be how many players are listed on each team’s roster in their respective upcoming seasons.

Here is what you need to know about the changes coming to athletics scholarships and roster limits:

Scholarships will be added across the board

Every team has agreed to use $2.5 million of its revenue-sharing budget to add new scholarships. That means Mizzou and every other SEC program will be operating with $18 million in revenue-sharing money.

Missouri athletic director Laird Veatch also said Mizzou, specifically, plans to add approximately $3 million in scholarships. Only $2.5 million of that will count against the Tigers’ revenue cap, though.

The reason teams are doing this is because more scholarships are available across the board as a result of the House settlement. A majority of new scholarships are expected to head to women’s sports.

What are the new roster limits?

There are more scholarships available, but fewer overall roster spots.

Missouri baseball, for instance, can provide 34 full scholarships, which is more than its previous limit of 11.7. That also means the program now has a hard cap of 34 players on the roster, although all of them will be available for scholarships. 

But that’s fewer overall players. MU baseball had 42 players on its roster last season, with players likely divided between full scholarships, partial scholarships, and walk-ons.

Football moves from 85 to 105 scholarships, although the SEC will keep it at 85 with room for 20 ‘walk-ons’ this year. Previously, teams could have 120 players on a roster. Again, that’s more scholarships but fewer total players.

Here is how rosters for every sport at MU will change. The first number for each sport is the old and no-longer-relevant scholarship limit, and the second number is the roster limit:

  • Baseball: 11.7 to 34
  • Men’s basketball: 13 to 15
  • Women’s basketball: 15 to 15
  • Men’s cross country: 5 to 17
  • Women’s cross country: 7 to 17
  • Football: 85 to 105
  • Men’s golf: 4.5 to 9
  • Women’s golf: 6 to 9
  • Gymnastics: 12 to 20
  • Men’s track and field: 12.6 to 45
  • Women’s track and field: 18 to 45
  • Soccer: 14 to 28
  • Men’s swim and dive: 9.9 to 30
  • Women’s swim and dive: 14 to 30
  • Tennis: 8 to 10
  • Volleyball: 12 to 18
  • Wrestling: 9.9 to 30

But wait!

Like almost anything in college athletics in the year 2025, even ‘roster limits’ aren’t quite as simple as what is advertised on the tin.

With overall roster sizes decreasing, that meant roster spots were being eliminated and players across the country were being cut from their programs. U.S. District Judge Claudia Wilken, who approved the house settlement, was sympathetic to the student-athletes who were facing this issue and ordered that proposed roster limits be grandfathered in.

So, as part of the revisions to get the house settlement approved, schools are now eligible to submit ‘Designated Student-Athletes.’

From an NCAA memo, June 23: “The rules changes include legislated exceptions for current student-athletes with remaining eligibility whose roster spots would have been impacted by immediate implementation of the roster limits. Those designated student-athletes will be identified by their current or former schools, and regardless of the school for which they participate, they will not count toward that school’s roster limits for the duration of their eligibility.”

Missouri can submit a list of players whose roster spots would have been cut if roster limits immediately went into effect. The deadline for MU to submit that list appears to be July 6.

Those players will remain eligible to play for MU — and will not count against the team’s roster cap — for the duration of their MU career. That could mean that some rosters don’t truly meet the implemented limit for four or five more years, as designated athletes complete the entirety of their collegiate eligibility.

Who is eligible for DSA status?

There is no current limit on how many players a school can submit as a Designated Student-Athlete.

A player is eligible to be a DSA if: 

  • They would have been removed from a team’s 2025-26 roster due to the house settlement.
  • They were a member of the team last season (2024-25).
  • They were guaranteed a spot by the school after being recruited to play in the 2025-26 season.

One-time summer transfer portal opens up

To top it all off, the NCAA has opened up a one-time, month-long transfer portal to open up from July 7-Aug. 5, per multiple reports on Wednesday.

The good news, for anyone growing weary of the portal: This portal window is only open to players who have been listed as Designated Student-Athletes.

In all likelihood, this means you won’t see many high-profile players entering the portal. Designated Student-Athletes are widely walk-ons and players who would have been cut. That doesn’t mean a talented athlete or notable name won’t end up in the portal, but it’s likely to be few and far between.



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Volleyball Shares Knowledge, Fun with Campers in Brownsville

Story Links RIO GRANDE VALLEY – The University of Texas Rio Grande Valley (UTRGV) Vaqueros volleyball team spent a week in Brownsville sharing their knowledge of the sport and having fun with campers of all ages.    The Vaqueros spent June 23-27 offering a variety of camps to teach fundamentals and advanced skills […]

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RIO GRANDE VALLEY – The University of Texas Rio Grande Valley (UTRGV) Vaqueros volleyball team spent a week in Brownsville sharing their knowledge of the sport and having fun with campers of all ages. 
 
The Vaqueros spent June 23-27 offering a variety of camps to teach fundamentals and advanced skills to attendees of all ages at Pace High School. They welcomed over 135 attendees across seven sessions and built bonds with young fans. 
 
“It’s always great to get down to Brownsville and connect with the community. It’s great for our girls and the young girls who can look up to them, especially the local kids we have, and see that they can get there, too, if they work hard,” head coach Todd Lowery said. 
 
The first three days in Brownsville focused on skill-specific training for athletes in grades 6-12. UTRGV held a defensive clinic on Monday, a setting clinic on Tuesday and a highly attended hitting clinic on Wednesday which drew 40 participants. The Vaqueros saw some repeat attendees during the two-day camps which were held Thursday and Friday. High schoolers shared two and a half hours with the Vaqueros both mornings, while the middle school campers were the focus in the afternoon. 
 
Lowery, assistant coach Daniel Garciagraduate assistant Perris Key (2021-24) and various volleyball student-athletes, including local products Natalie Reyes from Sharyland Pioneer and Julianna Bryant from Harlingen High, led the sessions. They did demonstrations and ran drills, moving around the gym to chat with and advise the campers. The UTRGV reps were accessible and hands-on to adjust positioning and really teach the youngsters how to do things right and improve their skills. They focused on ball control and passing accuracy and taught the campers about zones and reads and gave variety of tips to help the campers understand the game. 
 
Campers were also given opportunities to ask the Vaqueros questions and seek advice on how to achieve their own volleyball goals. The sessions were educational, but a priority for UTRGV was to make things fun and connect with the community. The Vaqueros definitely made some new fans throughout their week in Brownsville. 

Support UTRGV Volleyball | Become a Fan on Facebook | Follow us on Twitter | Follow us on Instagram | Follow us on YouTube

 





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North Cobb’s Jasmine Robinson repeats as Gatorade Georgia Girls Track and Field Player of the Year

In its 40th year of honoring the nation’s most elite high school athletes, Gatorade announced that Jasmine Robinson of North Cobb will repeat as the Gatorade Georgia Girls Track and Field Player of the Year. This highlights her performance on the track and in the classroom. Robinson excelled in multiple hurdle races as she set […]

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In its 40th year of honoring the nation’s most elite high school athletes, Gatorade announced that Jasmine Robinson of North Cobb will repeat as the Gatorade Georgia Girls Track and Field Player of the Year. This highlights her performance on the track and in the classroom.

Robinson excelled in multiple hurdle races as she set a state record in the 300-meter hurdles at the Arcadia Invitational in California this past season, with her time of 39.81 seconds ranking her 2nd nationally among prep girls competitors this spring and 3rd in prep history. Another state record she set was in the 400-meter hurdles at the Mark Trail Memorial Day Meet in Stockbridge, Georgia, posting a time of 56.73 seconds in that race. That time ranked her at No. 4 nationally in that event.

Robinson’s head coach Josh Shaw spoke highly about her contribution to the team’s success.

“Well beyond the fact that you know she’s going to score close to 30 team points each meet, she is the ultimate competitor”, Shaw said. “She leads by example and her work ethic is off the charts. Teammates see how hard she works to be great and that influences them to do the same”.

In the classroom, Robinson has been outstanding as she has maintained a 4.52 weighted GPA. Along with that, she has volunteered locally for her school’s Rally Club as she supports finding a cure for childhood cancers. Robinson is also a member of North Cobb’s Beta Club where she has given her time to help with community cleanup projects.

She will receive a grant to donate to a social impact partner as part of Gatorade’s commitment to breaking down barriers in sport.



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Five Men’s Volleyball Players Named to Skyline Academic Honor Roll

By: Contact: Tom Krychkowski; Assistant Athletic Director for Communications & Marketing Story Links NEW YORK, NY | The Skyline Athletic Conference announced the 2024-25 Academic Honor Roll with five New Jersey City University (NJCU) men’s volleyball players making the list.  Commissioner Melissa Reilly is honored to recognize student-athletes in the conference […]

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NEW YORK, NY | The Skyline Athletic Conference announced the 2024-25 Academic Honor Roll with five New Jersey City University (NJCU) men’s volleyball players making the list. 

Commissioner Melissa Reilly is honored to recognize student-athletes in the conference with a 3.3 grade point average or better (4.0 scale) while competing in baseball, men’s basketball, women’s basketball, men’s lacrosse, women’s lacrosse, men’s outdoor track and field, women’s outdoor track and field, softball, men’s swimming and diving, women’s swimming and diving, men’s tennis and men’s volleyball.

Erick Bacuilima (North Bergen, N.J./North Bergen) (3.79), Alex Casais (Bayonne, N.J./Bayonne) (3.74), Victor De Souza (Newark, N.J./Newark East Side) (4.00), Matthew McSorley (Colonia, NJ/Colonia) (3.80) and Nasir Page (3.46) led the charge for the Gothic Knights. 



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University of Minnesota Gopher Athletics celebrate success in the classroom and in competition

During the past year, more than 600 Gopher student-athletes added to the academic and athletic achievements of the Twin Cities athletics department. As part of their annual report at the Board of Regents July meeting, Gopher Athletics leadership will highlight these successes and the University of Minnesota’s commitment to providing a world-class education and tremendous […]

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During the past year, more than 600 Gopher student-athletes added to the academic and athletic achievements of the Twin Cities athletics department. As part of their annual report at the Board of Regents July meeting, Gopher Athletics leadership will highlight these successes and the University of Minnesota’s commitment to providing a world-class education and tremendous athletic opportunities for all student-athletes. 

Gopher Athletics Director Mark Coyle will recognize the continued, nation-leading academic achievements of Gopher student-athletes, who collectively hold a department-record, cumulative grade-point average of 3.46 and a graduation rate of 95%. Minnesota has now recorded the seven highest graduation success rates in school history during the last seven years.  Last year, the department had 379 Academic All-Big Ten honorees, 140 Big Ten Distinguished Scholars, six Academic All-Americans and 40 Academic All-District selections. Across the varsity programs it sponsors, Gopher Athletics tied for first in the Big Ten in Academic All-Americans and tied for fourth nationally.

The report will also highlight athletic accomplishments throughout Golden Gopher programs, including placing 39 out of 303 athletic departments in the Learfield Directors’ Cup, which measures broad-based athletic success. The Gophers also won a team conference championship (men’s hockey regular season) and six individual  Big 10 titles in wrestling and track and field. Gopher track and field student-athlete Kostas Zaltos added an individual national title in the hammer throw — the sixth-longest in NCAA history. The Spirit Squad also earned two national titles, in cheer and dance. 

Coyle and Tim McCleary, deputy associate athletics director and chief financial officer, will also detail steps the department has taken to balance its fiscal year budget and will discuss Gopher Athletics’ strong commitment to sustain its commitment to excellence in the classroom and its competitiveness amidst profound change in college athletics. On June 6, 2025, a federal judge approved the terms of an antitrust settlement which now allows schools to directly pay students through licensing deals. Coyle will provide updates on the Gopher work in this space, which includes revenue sharing with student-athletes from football, women’s basketball, men’s basketball, volleyball and men’s hockey. 

Also in July, the Board is expected to:

  • Receive an update on alumni engagement across the University with Kevin Thompson, director of advancement and alumni relations on the Crookston campus; Matthew Duffy, senior director of alumni relations and annual giving on the Duluth campus; Jeff Lamberty, alumni relations officer on the Morris campus; Lindsey Hemker, director of development and alumni relations on the Rochester campus; and Lisa Lewis, CEO and President, University of Minnesota Alumni Association. 
  • Act on the consent report, including an amendment to Gopher Football Head Coach PJ Fleck’s employment agreement and tenure recommendations. 
  • Receive an update and recommendations on operational optimization across the University with Lori Carrell, Rochester campus chancellor, Mary Holz-Clause, Crookston campus chancellor, and Raj Singh, vice provost and dean for undergraduate education on the Twin Cities campus. 

The Board’s Virtual Forum accepts audio, video and written input, which is shared directly with Regents and included in the Board’s public materials. The public is encouraged to visit the Virtual Forum to submit their comments. 

For more information, including future meeting times, visit regents.umn.edu





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Volleyball Adds to Coaching Staff

Story Links CONWAY, Ark. – Head Sugar Bear Coach John Newberry has announced new additions to his staff, bringing in two new coaches for the 2025 season. The new staff brings a blend of youth and experience, tactics and player development, and should serve the Sugar Bears as they enter year […]

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CONWAY, Ark. – Head Sugar Bear Coach John Newberry has announced new additions to his staff, bringing in two new coaches for the 2025 season. The new staff brings a blend of youth and experience, tactics and player development, and should serve the Sugar Bears as they enter year five in the ASUN.
 
Jovan Garcia joins the staff with over two decades of experience developing athletes and teams, both at the college and youth levels. Before joining the Sugar Bears, Garcia was on staff at the University of Arkansas at Fort Smith, where she helped develop the middle blockers, opposites and setters. With her help, the Lions outblocked opponents 268 to 190, and received four All-MIAA honors after the season.
 
Garcia has also coached at the youth level, including Wentworth Institute of Technology, where she helped the team to a 23-6 record, a conference championship, and one of the longest winning-streaks in program history. She has also led premier club programs in Texas, developing players as they make the jump from the prep ranks to the college game.
 
“I’m proud to be a part of a program that values grit, heart, and high standards,” Garcia said. “UCA represents everything I believe about sport – that when athletes are challenged, supported and trusted, they grow into the kind of people who make lasting impacts.”
 
Also joining the staff is Kennedey Johnson. Fresh off of a playing career that saw her play four years at North Alabama and a grad year at Southeast Missouri State, Johnson was a skilled setter and defender over her five seasons. She posted 1,392 assists, with a career-high 633 in her last season at North Alabama, and 596 digs. She also logged 92 aces and 55 kills during her time on the court.
 
Johnson also showed during her college career that her talents extend beyond just between the lines, being named a 2023 College Sports Communicators Academic All-District selection after having a remarkable academic career as an interior architecture and design major at North Alabama.
 
“I’m thrilled to begin my coaching career at the University of Central Arkansas. Returning to the ASUN, where I spent the majority of my playing career, is a special opportunity,” Johnson added. “UCA has an incredibly talented group, and I’m excited to contribute to the growth and success of this program.”
 
The pair joins a Central Arkansas team that went 17-12 last season, including an 8-1 home slate and an ASUN Championship Semifinal appearance.
 



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