As someone who frequently tests the best fitness trackers and best smartwatches on the market, I was excited about wearing the Whoop MG, despite the controversy surrounding its arrival from existing Whoop users.

As Whoop’s latest fitness tracker (along with the Whoop 5.0), I was excited to see what the screenless wearable could bring to the table: the Whoop MG isn’t a GPS-powered smartwatch or a cheap fitness band – it’s a premium offering with an annual subscription price, packing a couple of new medical-grade (hence the ‘MG’ moniker) features including ECG and blood pressure functionality.

Ghost Gaming, a subsidiary of Resurgens Gaming, has entered into a strategic partnership with Intel, designating Intel as the official PC processor partner across its various operational domains. Under the terms of the agreement, Intel will supply the processing hardware for Ghost Gaming’s esports teams, content creators, tournaments, and game development initiatives. The collaboration is structured to provide early access to Intel’s latest technology, thereby enabling the organization to integrate high-performance solutions into its competitive infrastructure. Financial terms of the deal have not been disclosed, and the partnership is intended to support the technical needs of Ghost Gaming’s operations across multiple gaming titles.

In parallel with its competitive initiatives, the partnership with Intel extends to broader aspects of the gaming ecosystem, including content creation and technological support at live events. Specific elements of the collaboration involve provisioning Ghost Gaming’s CS2 team with Intel-powered systems and showcasing Intel’s products through demonstrations by content creators at events such as DreamHack Dallas and Intel Extreme Masters. Additionally, the agreement supports initiatives like Ghost Girls, the organization’s female esports squad, as well as Ghost Launchpad, a program aimed at fostering indie game development. This strategic alignment underscores the commitment of both parties to advancing technological capabilities within the esports and gaming industry.

Image Credit: Ghost Gaming, Intel

According to Market Research Intellect, the global Sports And Athletic Socks market under the Internet, Communication and Technology category is expected to register notable growth from 2025 to 2032. Key drivers such as advancing technologies, changing consumer behavior, and evolving market dynamics are poised to shape the trajectory of this market throughout the forecast period.

The sports and athletic socks market is experiencing robust growth, driven by increasing global interest in fitness, sports, and active lifestyles. As more individuals engage in activities like running, gym workouts, and team sports, demand for performance-enhancing apparel-including specialized socks-continues to rise. These socks offer features like moisture-wicking, compression, cushioning, and odor control, which improve comfort and performance. Additionally, the surge in athleisure fashion has led to increased adoption of athletic socks as part of everyday wear. Technological advancements in fabric design and manufacturing have also contributed to innovation in this segment. With growing health awareness and a rising number of professional and amateur athletes worldwide, the market is expected to see sustained expansion over the coming years.

Several factors are driving the growth of the sports and athletic socks market. A key driver is the increasing participation in sports and fitness activities across all age groups, influenced by rising health consciousness and government initiatives promoting physical well-being. This trend fuels the demand for high-performance socks designed to offer comfort, reduce the risk of injuries, and improve athletic output. Technological advancements in textile materials-such as anti-bacterial fabrics, breathable mesh zones, and targeted compression zones-are enhancing product functionality and consumer appeal. Additionally, the rise of the athleisure trend has blurred the line between athletic and casual wear, boosting daily usage of sports socks. The market also benefits from the growing popularity of branded sportswear, celebrity endorsements, and online retail expansion, which make premium products more accessible. With continuous innovation and expanding consumer awareness, the sports and athletic socks market is poised for consistent growth in both developed and emerging economies.

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Global Sports And Athletic Socks Market Driver – Rising Technological Advancements and Innovation

The global Sports And Athletic Socks market is being significantly propelled by rapid technological advancements and continuous innovation across product lines. As industries increasingly demand higher efficiency, better performance, and more environmentally sustainable solutions, manufacturers are investing heavily in R&D. These innovations lead to enhanced functionalities, cost efficiencies, and better integration with smart systems or digital platforms. For instance, the integration of IoT, AI, or automation capabilities in Sports And Athletic Socks systems enhances their appeal across sectors such as healthcare, automotive, and energy. Furthermore, companies that offer customizable and scalable solutions are gaining a competitive edge, as they cater to niche requirements while ensuring operational efficiency. This technological momentum not only fuels product adoption in established economies but also accelerates penetration into emerging markets where infrastructure and industrial needs are evolving rapidly. Consequently, technological progress remains a critical pillar supporting market expansion globally.

Global Sports And Athletic Socks Market Restraint – High Initial Investment and Operational Costs

One of the primary constraints impacting the growth of the global Sports And Athletic Socks market is the high upfront capital required for deployment, installation, and maintenance. For many small and medium enterprises, the cost barrier significantly limits access to advanced Sports And Athletic Socks solutions. Additionally, operational costs-especially in cases where energy consumption, skilled labor, or regular maintenance is involved-can further burden organizations seeking to upgrade or modernize their systems. This issue is more pronounced in developing regions, where budget allocations for technological upgrades are limited. Even when long-term benefits such as efficiency gains and regulatory compliance are evident, the steep initial expenditure can delay investment decisions. Moreover, fluctuations in raw material prices and logistical costs add another layer of financial pressure, especially in the post-pandemic economic recovery phase. These financial constraints collectively dampen adoption rates and restrict the scalability of the Sports And Athletic Socks market in cost-sensitive segments.

Global Sports And Athletic Socks Market Opportunity – Expansion in Emerging Economies

Emerging economies present a significant growth opportunity for the global Sports And Athletic Socks market due to rising industrialization, urbanization, and increasing government support for modernization initiatives. Countries across Asia-Pacific, Latin America, the Middle East, and Africa are witnessing infrastructure development and a growing focus on energy efficiency, healthcare improvements, and technological adoption. These factors create a conducive environment for Sports And Athletic Socks solution providers to expand their market reach. Moreover, the increasing availability of affordable financing options, growing public-private partnerships, and awareness campaigns are driving adoption across sectors such as healthcare, manufacturing, automotive, and utilities. As these regions continue to build capacity and improve digital connectivity, the demand for reliable, scalable, and sustainable Sports And Athletic Socks systems is likely to surge. Companies that localize their offerings and create region-specific strategies-such as cost-effective product variants or training and support-can tap into these fast-growing markets and build a strong competitive presence.

Global Sports And Athletic Socks Market Trend – Integration of Sustainability and Green Technologies

A prominent trend shaping the global Sports And Athletic Socks market is the increasing emphasis on sustainability and the integration of green technologies. Governments and industries alike are setting aggressive targets for carbon neutrality and environmental responsibility, prompting manufacturers to align their products and operations with eco-friendly standards. This includes the use of recyclable materials, energy-efficient components, and low-emission manufacturing processes in Sports And Athletic Socks production. Furthermore, end-users are showing a clear preference for solutions that contribute to environmental goals without compromising on performance. Certifications and compliance with international sustainability standards also enhance marketability and foster customer trust. In sectors such as construction, energy, and transportation, the incorporation of green design principles in Sports And Athletic Socks products can even offer tax benefits or subsidies. As environmental consciousness continues to grow among stakeholders, this trend is expected to drive innovation and create a competitive edge for companies investing in sustainable development within the Sports And Athletic Socks market.

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The Following Key Segments Are Covered in Our Report

Global Sports And Athletic Socks Market by Type

Running Socks

Soccer Socks

Snow Sports Socks

Basketball Socks

Cycling Socks

Fitness Socks

Global Sports And Athletic Socks Market by Application

Mens Sports Socks

Womens Sports Socks

Unisex Sports Socks

Major Companies Operating in the Sports And Athletic Socks Market

Nike, Adidas, MacGregor, All Star, Wilson, Select Sports, Rawlings, Mizuno, Easton-Bell Sports

Geographic Insights: Sports And Athletic Socks Market by Region

The Sports And Athletic Socks market exhibits significant regional variations, driven by economic conditions, technological advancements, and industry-specific demand. North America remains a dominant force, supported by strong investments in research and development, a well-established industrial base, and increasing adoption of advanced solutions. The presence of key market players further enhances regional growth.Europe follows closely, benefiting from stringent regulations, sustainability initiatives, and a focus on innovation. Countries such as Germany, France, and the UK are major contributors due to their robust industrial frameworks and technological expertise.Asia-Pacific is witnessing the fastest growth, fueled by rapid industrialization, urbanization, and increasing consumer demand. China, Japan, and India play a crucial role in market expansion, with government initiatives and foreign investments accelerating development.Latin America and the Middle East and Africa are emerging markets with growing potential, driven by infrastructure development and expanding industrial sectors. However, challenges such as economic instability and regulatory barriers may impact growth trajectories.

Key Questions Answered in the Sports And Athletic Socks Market Report (2025-2032)

1. What is the projected growth rate of the Sports And Athletic Socks market from 2025 to 2032?

The Sports And Athletic Socks market is expected to experience steady growth from 2025 to 2032, driven by technological advancements, increasing consumer demand, and expanding industry applications. The market is projected to witness a robust compound annual growth rate (CAGR), supported by rising investments in research and development. Additionally, factors such as digital transformation, automation, and regulatory support will further boost market expansion across various regions.

2. What are the key drivers fueling the growth of the Sports And Athletic Socks market?

Several factors are contributing to the growth of the Sports And Athletic Socks market. The increasing adoption of advanced technologies, a rise in industry-specific applications, and growing consumer awareness are some of the primary drivers. Additionally, government initiatives and favorable regulations are encouraging market expansion. Sustainability trends, digitalization, and the integration of artificial intelligence (AI) and Internet of Things (IoT) solutions are also playing a vital role in accelerating market development.

3. Which region is expected to dominate the Sports And Athletic Socks market by 2032?

The Sports And Athletic Socks market is witnessing regional variations in growth, with North America and Asia-Pacific emerging as dominant regions. North America benefits from a well-established industrial infrastructure, extensive research and development activities, and the presence of leading market players. Meanwhile, Asia-Pacific, particularly China, Japan, and India, is experiencing rapid industrialization and urbanization, driving increased adoption of Sports And Athletic Socks solutions. Europe also holds a significant market share, particularly in sectors focused on sustainability and regulatory compliance. Emerging markets in Latin America and the Middle East & Africa are showing potential but may face challenges such as economic instability and regulatory constraints.

4. What challenges are currently impacting the Sports And Athletic Socks market?

Despite promising growth, the Sports And Athletic Socks market faces several challenges. High initial investments, regulatory hurdles, and supply chain disruptions are some of the primary obstacles. Additionally, market saturation in certain regions and intense competition among key players may lead to pricing pressures. Companies must focus on innovation, cost efficiency, and strategic partnerships to navigate these challenges successfully. Geopolitical factors, economic fluctuations, and trade restrictions can also impact market stability and growth prospects.

5. Who are the key players in the Sports And Athletic Socks market?

The Sports And Athletic Socks market is highly competitive, with several leading global and regional players striving for market dominance. Major companies are investing in research and development to introduce innovative solutions and expand their market presence. Key players are also engaging in mergers, acquisitions, and strategic collaborations to strengthen their positions. Emerging startups are bringing disruptive innovations, further intensifying market competition. Companies that prioritize sustainability, digital transformation, and customer-centric solutions are expected to gain a competitive edge in the industry.

6. How is technology shaping the future of the Sports And Athletic Socks market?

Technology plays a pivotal role in the evolution of the Sports And Athletic Socks market. The adoption of artificial intelligence (AI), big data analytics, automation, and IoT is transforming industry operations, improving efficiency, and enhancing product offerings. Digitalization is streamlining supply chains, optimizing resource utilization, and enabling predictive maintenance strategies. Companies investing in cutting-edge technologies are likely to gain a competitive advantage, improve customer experience, and drive market expansion.

7. What impact does sustainability have on the Sports And Athletic Socks market?

Sustainability is becoming a key focus area for companies operating in the Sports And Athletic Socks market. With increasing environmental concerns and stringent regulatory policies, businesses are prioritizing eco-friendly solutions, energy efficiency, and sustainable manufacturing processes. The shift toward circular economy models, renewable energy sources, and waste reduction strategies is influencing market trends. Companies that adopt sustainable practices are likely to enhance their brand reputation, attract environmentally conscious consumers, and comply with global regulatory standards.

8. What are the emerging trends in the Sports And Athletic Socks market from 2025 to 2032?

Several emerging trends are expected to shape the Sports And Athletic Socks market during the forecast period. The rise of personalization, customization, and user-centric innovations is driving product development. Additionally, advancements in 5G technology, cloud computing, and blockchain are influencing market dynamics. The growing emphasis on remote operations, automation, and smart solutions is reshaping industry landscapes. Furthermore, increased investments in biotechnology, nanotechnology, and advanced materials are opening new opportunities for market growth.

9. How will economic conditions affect the Sports And Athletic Socks market?

Economic fluctuations, inflation rates, and geopolitical tensions can impact the Sports And Athletic Socks market’s growth trajectory. The availability of raw materials, supply chain stability, and changes in consumer spending patterns may influence market demand. However, industries that prioritize innovation, agility, and strategic planning are better positioned to withstand economic uncertainties. Diversification of revenue streams, expansion into emerging markets, and adaptation to changing economic conditions will be key strategies for market sustainability.

10. Why should businesses invest in the Sports And Athletic Socks market from 2025 to 2032?

Investing in the Sports And Athletic Socks market presents numerous opportunities for businesses. The industry is poised for substantial growth, with advancements in technology, evolving consumer preferences, and increasing regulatory support driving demand. Companies that embrace innovation, digital transformation, and sustainability can gain a competitive advantage. Additionally, expanding into emerging markets, forming strategic alliances, and focusing on customer-centric solutions will be crucial for long-term success. As the market evolves, businesses that stay ahead of industry trends and invest in R&D will benefit from sustained growth and profitability.

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Business Wire India
 

• With Record-Breaking Participation, the 8^th Edition Showcases Innovative Solutions in Mobility, Sustainability, and Tech while Strengthening Industry-Academia Collaboration 
• The winners of this year’s competition were awarded prizes totaling more than INR 19 lakhs

TECHgium®, India’s largest innovation platform for engineering students, hosted by L&T Technology Services Limited (BSE: 540115, NSE: LTTS), marked the remarkable conclusion of its eighth edition on Friday.
 
Celebrating groundbreaking engineering talent, this year’s event broke records with over 39,000 registrations from over 560 engineering institutes across India, a nearly six-fold growth since its inception in 2016. With new innovations in Mobility Sustainability, and Tech segments, TECHgium® has solidified its role as both a hub for innovation and a bridge between academia and industry.
 
Graced by the presence of Prof. Dr. T. G. Sitharam, Chairman of All India Council for Technical Education (AICTE), as Chief Guest, and Shri Vikas Purohit, CEO of New Business Ventures at Bennett, Coleman & Co., Ltd., as Guest of Honor, the event showcased an exhilarating blend of technical ingenuity and real-world problem-solving. Both guests emphasized the critical need to cultivate innovation for shaping the future of engineering and sustaining global competitiveness.
 
Since its launch, TECHgium® has focused on nurturing future-ready engineering talent through immersive exposure to cutting-edge challenges and industry collaboration. The 8th Edition’s finalists demonstrated unmatched creativity and practical impact through efficiency improvement, sustainability integration, and advanced AI-driven solutions. Finalists also earned the opportunity to engage with industry leaders and academicians to present their ideas on a prominent platform like TECHgium®. Combined, the winners took home prizes totaling more than INR 19 lakhs.
 
Details:
 

1. Winners: Team from Sri Ramakrishna Engineering College, Coimbatore, for their revolutionary project on a Mini-Propelled Underwater Autonomous Robot.
2. Runner-up: Students from Fr. C. Rodrigues Institute of Technology, Navi Mumbai, for their project, WindGrid AI: Intelligent Site Selection for Efficient Wind Power Generation.
3. Second Runner-up: Students from B V Raju Institute of Technology, Telangana, for their project on Enhanced Battery Management Using Digital Twin Technology.
4. Special Jury Prize: Team from Bannari Amman Institute of Technology, Erode, for their project on AI-powered Video Moderation.

These stellar advancements spanned applications like AI-powered energy management, autonomous inspection technology, precision healthcare solutions, blockchain-based e-waste tracking, and robotic hexapod for wind turbine screw tightening. Their work reflects a new standard of applied engineering excellence and industry relevance.
 
Over nine rigorous months, participants collaborated closely with LTTS’ technical and subject matter experts, undergoing ideation sessions to develop PoC, which tackle industry-specific challenges. From an initial pool of over 4,600 concepts, 36 exceptional teams advanced to the grand finale, where their prototypes were evaluated by a distinguished panel of industry leaders, academicians, and analysts.
 
Prof. Dr. T. G. Sitharam, Chief Guest and Chairman of AICTE, lauded LTTS’ role in nurturing the next generation of talented students, stating, “The evolution of TECHgium® has been impressive. The passion and ingenuity displayed by young engineers at this year’s TECHgium® are a testament to India’s growing leadership in technological advancements. Bridging the gap between academia and industry is vital, and platforms like these serve as the bedrock for fostering innovation that addresses real-world demands.”
 
Shri Vikas Purohit, Guest of Honor and CEO of New Business Ventures at Bennett, Coleman & Co., Ltd., remarked, “TECHgium® showcases the immense potential of India’s engineering talent. By pairing bright minds with insightful mentorship, initiatives like this inspire bold solutions to some of our era’s greatest challenges. LTTS has set a benchmark in cultivating a culture of excellence.”
 
Abhishek Sinha, Executive Director & President – Medical, Smart World & Functions, L&T Technology Services, highlighted, “At LTTS, innovation is not just a process but a purpose. Through TECHgium® which has evolved to become India’s largest ER&D focused hackathon we empower the brightest young minds to confront complex engineering challenges with creativity and precision. This year’s record-breaking participation reinforces our commitment to driving impactful industry-academia collaboration.”
 
Over the years, student presentations at TECHgium® have evolved from merely discussing ideas to showcasing practical products. TECHgium® now enables students to present end-to-end product designs, seamlessly integrating both software and hardware components.

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The all-new HUAWEI WATCH 5 introduces groundbreaking innovations that revolutionise intelligent interaction capabilities. Featuring the milestone enhancement of HUAWEI TruSense System, the smartwatch integrates a new Multi-sensing X-TAP Technology, powered by Distributed Sensor Module. This advanced setup enables users to perform health monitoring effortlessly via fingertip measurements, ensuring more accurate, faster, and comprehensive health insights. Additionally, gesture control has been enhanced to support “Double Slide” and “Double Tap” gestures, providing users with intuitive interaction options. HUAWEI WATCH 5 debuts exclusive colours, Purple and Sand Gold, reflecting distinctively sophisticated style.

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HUAWEI MatePad Pro 12.2-inch 2025 incorporates an innovative Tandem OLED PaperMatte Display, significantly boosting screen brightness and enhancing anti-glare and anti-reflection capabilities. Coupled with the Huawei Glide Keyboard and an upgraded HUAWEI Notes application, the HUAWEI MatePad Pro 12.2-inch 2025 brings productivity to new heights.

Active Rings: Inspiring A New Way To Enjoy Every Moment of Active Living

In response to the growing global interest in fitness, Huawei has evolved its “Light Up Your Rings” campaign into “Active Rings”, built around the philosophy of “Enjoy Your Moment”. With more than 100 sport modes available in Huawei wearable devices, Huawei empowers users of all ages and fitness levels to stay active and embrace health in ways that suit their lifestyle.

According to IDC’s latest report, Huawei ranked first globally in wearable device shipment YOY growth rate in 2024 and has maintained the top position in China’s market share for six consecutive years. Huawei Wearables continue to set trends in health-conscious and fashionable lifestyles, becoming an iconic symbol of personal style worldwide.

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