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Adobe, Harvard Business Review and Disney Advertising are among 2025’s DMA finalists

The finalists for this year’s Digiday Media Awards showcase how brands push boundaries by smartly integrating emerging technologies. Each entry highlights a commitment to deepening audience engagement with interactive formats, inviting participation and building community. With a sharp focus on measurable outcomes, the campaigns demonstrate clear impact through tangible results, proving that innovation and strategy […]

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The finalists for this year’s Digiday Media Awards showcase how brands push boundaries by smartly integrating emerging technologies. Each entry highlights a commitment to deepening audience engagement with interactive formats, inviting participation and building community. With a sharp focus on measurable outcomes, the campaigns demonstrate clear impact through tangible results, proving that innovation and strategy can go hand in hand.

Adobe earned a finalist spot for Best Use of Audience Insights by tapping into a core challenge facing Photoshop users: remembering keyboard shortcuts. Inspired by mnemonic tricks used by professional designers, Adobe created a catchy jingle paired with dynamic visuals and a choreographed “finger dance” across a Photoshop-themed keyboard. The video struck a chord with audiences, earning over 1 million views across Instagram and TikTok and generating tens of thousands of saves and shares. This playful yet practical approach engaged loyal users while showcasing how creativity can turn learning into an entertaining experience.

Harvard Business Review’s “Women at Work” podcast is a finalist for Best Podcast, recognized for its thoughtful exploration of the challenges facing women and nonbinary professionals. Blending research, lived experiences and practical advice, the show tackles topics from workplace anxiety to integrating AI into careers. Hosts Amy Bernstein and Amy Gallo bring humanity and expertise to timely and enduring conversations. With its presence across newsletters, events and social media, “Women at Work” has grown into a vibrant community that uplifts listeners at every stage of their professional journey.

For a new category this year, Sales Team of the Year, Disney Advertising is on the shortlist, recognized for redefining the client experience through a unified, always-on approach to sales. The team, led by Rita Ferro, leverages Disney’s unmatched portfolio, groundbreaking ad tech and cultural tentpoles to deliver results across sports, streaming and entertainment. Innovations like Disney Compass and Magic Words have expanded real-time brand engagement, while strategic growth in programmatic deals and women’s sports partnerships reflect an evolving marketplace. Disney’s streaming volume saw a 10% year-over-year increase across Hulu and Disney+, along with record-breaking upfront commitments and global ad-supported monthly users reaching 157 million, exceeding that of Netflix’s and Tubi’s ad-supported reach. 

While Adobe, Harvard Business Review and Disney Advertising are just a few of this year’s Digiday Media Awards finalists, they reflect how brands use technology to deepen engagement and deliver measurable impact. This year’s entries showcase a blend of innovation and strategy, thoughtful work with and for communities, transformed client relationships and real-time ad tech solutions. Together, these finalists demonstrate how creativity, technology and clear results reshape the media and marketing landscape.

See the complete list of finalists below.

Best Ad Tech Platform
Boots Unwraps a 4.6x Conversion Rate with Smartly
BWZ’s Revstacks & Revleads
Cadent + AdTheorent: AI-Powered Performance Advertising
Dstillery’s ID-free® Targeting Technology
Flight Control + GENAI COPILOT
Placements.io AdSalesOS Platform

Best Brand Partnership – B2B
BACK TO SCHOOL WITH RECESS THERAPY & LYSOL
Fortune Brand Studio & Accenture—Reinventing the Fortune 500
The Better Work Project by Business Insider, Indeed, and EMC

Best Brand Partnership – B2C
BBC StoryWorks and Brand USA – USA Through Film
Brisk x Genius: Cold Takes Featuring Doja Cat
Starbucks, Genius & Spark Foundry: Spicy & Sweet Ft. T-Pain
The Campbell’s Company & DDM: A Groundbreaking Partnership
Trident x Genius: Clarity Sessions Ft. Coco Jones&Mark Ambor
UGG x The Foundry at Dotdash Meredith: APRÉS UGG

Best Branded Content Program – B2B
Custom Content from WSJ & USPS – Delivering Advantage
AWS and WP Creative Group – Generative AI Explorer’s Guide
Fortune Brand Studio & Accenture—Reinventing the Fortune 500
SkiftX & IAG Loyalty – Navigating the Next Phase of Loyalty

Best Branded Content Program – B2C
BBC StoryWorks and Brand USA – USA Through Film
BDG Studios and Google Search: “Get Ready With Leah Kateb”
First Media’s So Yummy & Coca-Cola’s Simply Branded Campaign
Insider Studios and The Marriott Bonvoy Boundless® Card
UGG x The Foundry at Dotdash Meredith: APRÉS UGG
theSkimm x Ferring x CMI: Fertility Facts I Wish You Knew

Best Commerce Strategy
Attain & Tombras: Driving $2.3M Sales for Pilot Flying J
AdAdapted, Gopuff & General Mills Redefine Commerce Strategy
Carhartt x January Digital: Record Holiday Performance
Shifting into High Gear: LWD Scales Endurance’s Market Share
Tinuiti & Honest: NTB Growth Unlocked with Amazon’s FSI
Rising to the Occasion: Uber & Pizza Hut’s Handcrafted Range

Best Contextual Targeting Offering
dmg::ID: Cookieless Ad Targeting Solution
Driving Engagement with Teads’ Contextual Targeting
Hearst and Chicory Succeed With Contextual Commerce Media
Molson Coors x Pixability – Happy Thursday Launch
Rising to the Occasion: Uber & Pizza Hut’s Handcrafted Range

Best Custom Advertising
Apartment Therapy’s Custom Advertising Solutions

Best Design
Harvard Business Review Re-Brand

Best Digital Product Innovation
Kurs.com.ua Hits 1 Million Reach with HeroVideo AI Generator
Launch of The Knot Budget Advisor
Locality – Launch of Reach+
Maestro, Equativ’s Curation Platform, Scales Alternative IDs
Mobsta leads the sustainable media planning evolution

Best Editorial Package
Fortune x Nike’s Refounder, Elliott Hill Exclusive Interview
Her Campus Media — Our Bodies, Our Votes
Major Mujeres by Remezcla
Overcoming Overwork

Best Event
Journal House by The Wall Street Journal
Hans Niemann vs. You: Record-Breaking AI-Powered Chess Game
Logi PLAY: A Global Celebration of Gaming Innovation & Play
Own the Sky: Kargo Drone Shows at Cannes Lions
Purdue University and IMS Total Solar Eclipse Event
Remezcla Media Group and Digitas – Remezcla Beauty x Sephora

Best First-Party Data Strategy
AccuWeather x Toyota Tacoma – Adventure Conditions
Attain & Tombras: Real-Time Data Drives Sally Beauty Sales
Bloomberg Year-in-Review: Your Year, Your News, Your Impact
Conexiant & BlueConic
The Post and Courier & BlueConic
Vision Media Driving Donations with First-Party Data

Best Gaming/Esports Brand Activation – NEW
Dexerto, Cotton & Mindshare: Mindful Moments with Cotton
Dexerto, Drumstick & Spark Foundry: Cone-fessions
FlyQuest – Olipop
Logitech G’s Pro Alliance: Celebrating Athletes & Innovation
Moon Music Lands on Roblox: Coldplay Meets Next-Gen Fans
Paramount & Gamefam – First Playable Story on Roblox

Best Multichannel Campaign – NEW
Citi Mastercard Card Usage Campaigns in Hong Kong
Mindshare & FCAS – #TimeOutAgainstHate
OrangeTwist + Father Time Turn Back the Clock on Aging
Sol De Janeiro & Good Moose – Moment Maker Success
WildBrain & Paramount — Sonic 3 Cross-Game Quest
YouTube TV: Elevating the Oscars Viewing Experience

Best Newsletter
1440 Daily Digest
Boardroom: HeadlineToGo
Sport & Story: The Brew – Daily Fan Newsletter
Yahoo Sports AM

Best Podcast
Crunchyroll Presents: The Anime Effect
Harvard Business Review – Women at Work Podcast
LifeStance Health’s “Convos from the Couch” Podcast
Microsoft WorkLab Podcast

Best Publisher Platform
A360 Media & Media Tradecraft: Bespoke Strategies & Tech
Adapex Data Refinery: Revolutionizing a Privacy-First Era
Bid Enhancement: Cookieless monetization for publishers
Condé Nast
Labrador CMS
VideoElephant: From Provider to Partner

Best Story
Tom Brady on the Art of Leading Teammates

Best Subscription or Membership Product
Storyful Newswire – Trusted Content for Fast-Paced Newsrooms

Best Sustainability Initiative
Mobsta leads the sustainable media planning evolution

Best Use of AI – NEW
BDG Studios and e.l.f. Beauty: “Beauty Hotline”
BrandMatch: New GenAI solution by New York Times Advertising
EX.CO’s LLM-Based Contextual Video Recommendation Engine
Grey Goose and Razorfish Tailored Toasts
Resonate Launch of rAI-powered Audience Insights

Best Use of Audience Insights
Adobe Photoshop ABCs
AKA NYC & American Dream – Data-Powered Results
Bloomberg.com’s Live Q&A
Dow Jones & The Wall Street Journal Launch WSJ Your Story
First Hawaiian Bank and Razorfish – It all starts with yes

Best Use of Emerging Tech
Big Happy, Starcom & Best Buy Immerse Tech Consumers
Bedtime AI Storymaker by SpecialGuestX
Moon Music Lands on Roblox: Coldplay Meets Next-Gen Fans
Nike x Snapchat – Victory Mode
Paramount & Gamefam – First Playable Story on Roblox

Best Use of Livestreaming
Tom’s Guide x Sleep Number Smart Bed Showcase

Best Use of Social
Adobe Premiere – Mask Task
EssenceMediacom & SHEBA® – Gravy Race
Mindshare & The Goat Agency – John Deere’s First CTO
Overtime – The Voice of Next Generation Sports Fans
Pinterest’s Holiday gift guide campaign
Wondery Media & Exhibit C – Launch of Kill List

Best Use of TikTok
Bath & Body Works – Razorfish TikTok Live Shopping Event
Daily Mail’s TikTok Supremacy: Most Followed News Publisher
Mindshare & The Goat Agency – John Deere’s First CTO

Best Use of Video
BBC StoryWorks and Brand USA – USA Through Film
EssenceMediacom & Ally – Savings Bucket to Honor You
Fortune Brand Studio & Accenture—Reinventing the Fortune 500
Sol De Janeiro & Good Moose – Moment Maker Success
Purdue Brand Studio presents “Boilers to Mars”
Wondery Media | Black History, For Real Animated Series

Best Use of YouTube – NEW
Cramer-Krasselt and Rural 1st – Cultivating Connections
HBR’s YouTube Channel
Paze & Nomology: Launching Paze’s Winning YouTube Strategy

Best Website
Re-launch of calix.com website
Best Website – HBR.org

Content Studio of the Year
Apartment Therapy Media’s Homemade Studios
NBC News Custom Productions
T Brand: New York Times Advertising’s content studio
The Foundry at Dotdash Meredith
The Trust (Custom Content from WSJ)
Vox Creative

Editor of the Year – NEW
Thatiana Diaz, Editor-in-Chief, REMEZCLA and HipLatina

Editorial Team of the Year
Fast Company

Media Brand of the Year
Boardroom
Everyday Health

Media Company of the Year
Black & White Zebra
The Outlaw Ocean Project
Wondery Media

Most Engaged Community
Dexerto: CharlieIntel
Dexerto X
Inc. — Inc. 5000 community & beyond
Overtime – The Voice of Next Generation Sports Fans

Product Team of the Year
Condé Nast

Sales Team of the Year – NEW
Disney Advertising: Recurring Relationships Rooted in Trust
Doing Things
NBCU Advertising & Partnerships

Short Form Video of the Year – NEW
Fortune Brand Studio & Accenture—Reinventing the Fortune 500

Interested in entering the Digiday Media Awards? Sign up to receive deadline reminders, entry tips, category recommendations and more.



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BGaming enhances LatAm presence with Betcris partnership – Casino & games

Rapidly expanding content provider signs content agreement with leading operator Betcris. Popular iGaming content provider BGaming has signed a new partnership with major Latin American operator Betcris. The deal will see all of BGaming’s innovative gaming content integrated onto Betcris’s online casino platform.  The deal will further enhance BGaming’s position as one of the leading game […]

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Rapidly expanding content provider signs content agreement with leading operator Betcris.

Popular iGaming content provider BGaming has signed a new partnership with major Latin American operator Betcris. The deal will see all of BGaming’s innovative gaming content integrated onto Betcris’s online casino platform. 

The deal will further enhance BGaming’s position as one of the leading game providers in the Latin American market. Betcris is a pioneer within the region, owning over 100 walk-in shops and providing its online casino platform worldwide. 

The operator, best known for its sports betting service, has been in business since 2006, demonstrating a clear understanding of the demands of Latin American players. Betcris customers will now have instant access to BGaming’s dynamic slot portfolio, which includes titles like Wild Cash X9990, Wild West Trueways, Alien Fruits and more. 

Following the certification of its games for the Brazilian market in January, BGaming has established strategic partnerships with key LatAm operators such as Pixbet, PlayGreen and Timeless Tech.

Olga Levshina, chief commercial officer at BGaming, said: “Latin America is a major focus for BGaming in 2025 and, by partnering with industry-leading operators like Betcris, we can cement our position as one of the most creative content providers in the region. 

Betcris is one of the most respected names in Latin America, and this partnership is a statement of intent for our ambitions on the continent.” 

Diana Navarro, casino coordinator at Betcris, said: “At Betcris, we are always looking to partner with the best new names in the region. BGaming is a developer that has been on our radar for some time and it has already made waves within LatAm. We can’t wait to join them on their journey and see how our players react to their titles”.



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FLOKI And New To The Street Announce Media Partnership To Reach 219M+ Households

Miami, Florida, May 29th, 2025/GamingWire/–In a major visibility push, FLOKI has signed a sweeping media partnership with New to The Street, a leading multi-platform financial media brand. The three-month campaign will spotlight FLOKI’s fast-growing ecosystem, including its flagship MMORPG game Valhalla, and its broader mission to bring real-world utility to crypto. The media rollout includes […]

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Miami, Florida, May 29th, 2025/GamingWire/–In a major visibility push, FLOKI has signed a sweeping media partnership with New to The Street, a leading multi-platform financial media brand.

The three-month campaign will spotlight FLOKI’s fast-growing ecosystem, including its flagship MMORPG game Valhalla, and its broader mission to bring real-world utility to crypto.

The media rollout includes biographical interview segments airing nationwide on Fox Business and Bloomberg TV, commercial placements during business hours, high-frequency digital billboard displays in Times Square, and live investor events.

“FLOKI is one of the most innovative and community-driven platforms in crypto today,” said New to The Street Founder Vince Caruso. “This campaign ensures they get the national stage and financial audience they deserve.”

From Times Square to Bloomberg: What’s in the Campaign

FLOKI leadership will appear in two in-depth TV interviews each month, airing as sponsored content across Fox Business and Bloomberg TV, reaching over 219 million U.S. households.

FLOKI ads will light up the iconic Reuters 42nd Street Billboard 20 times per hour, four weeks a month. The initial ad campaign will spotlight Valhalla, FLOKI’s much-anticipated blockchain game, launching on mainnet June 30, 2025.

Over 100+ thirty-second commercials will run monthly across major financial networks like CNBC, FOX Business, and Bloomberg, with another 50 ads on Bloomberg kicking off in month two. Three press releases per month, NYSE interview recaps, and targeted pitches to ABC, NBC, CBS, and FOX affiliates will amplify FLOKI’s reach beyond crypto circles.

All content will be posted across New to The Street’s 2.47 million YouTube subscribers and social platforms. FLOKI will join meet-and-greet events with brokers, host intimate retail investor gatherings in New York City, and take part in virtual sessions with family offices and accredited investors.

“I’m very excited about this partnership and sharing how FLOKI is making blockchain better than they found it,” said Pedro Vidal, the Community Relations Officer for FLOKI spokesperson. “This campaign will expand our efforts in revealing the levels of enhanced utility that is witnessed within our ecosystem. I’m dually proud and excited!”

About Floki

Floki is the people’s cryptocurrency and utility token of the Floki Ecosystem. Floki aims to become the world’s most known and most used cryptocurrency and intends to achieve this ambitious goal through a focus on utility, philanthropy, community, and marketing.

Floki currently has 550,000+ holders and a strong brand recognized by billions of people worldwide due to its strategic marketing partnerships.

Website: https://floki.com

Twitter: https://twitter.com/RealFlokiInu

About TokenFi

TokenFi is an innovative platform for crypto and asset tokenization, enabling users to launch or tokenize assets effortlessly. TokenFi is committed to revolutionizing the trillion-dollar tokenization industry by offering a user-friendly interface that requires no coding expertise.

Website: https://tokenfi.com

Twitter: https://twitter.com/tokenfi

About Valhalla

Valhalla is a blockchain-based MMORPG inspired by Norse mythology, offering players the chance to discover, tame, and battle with creatures called Veras. The game features a player-driven economy and a hexagonal battlefield designed for dynamic combat. Learn more at https://valhalla.game/

Users can play the game now, and it will be officially launched on Mainnet on June 30, 2025. Valhalla was developed by FLOKI.

Website: https://www.floki.com/

Youtube: https://www.youtube.com/@FlokiOfficial

Telegram: https://t.co/vBZd3lbFQK

Instagram: https://www.instagram.com/floki_crypto/

Tik Tok: https://www.tiktok.com/@floki_crypto

Discord: https://discord.com/invite/floki

Facebook: https://www.facebook.com/groups/290420602797109/?ref=share

Reddit: https://www.reddit.com/r/Floki/

Twitch: https://www.twitch.tv/officialfloki

Valhalla: https://valhalla.game

Contact

Community Relations Officer

Pedro Vidal

Floki

[email protected]

This story was published as a press release by Gamingwire under HackerNoon’s Business Blogging Program.





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Collaborative Toy Video Games : Hot Wheels Victory Lap

The Hot Wheels Victory Lap video game is arriving as a Dave & Buster’s exclusive thanks to the brand’s partnership with Mattel and Hot Wheels to offer guests an immersive gaming experience. The game consists of putting players behind the wheel of their favorite toy car where they’ll need to race against their opponents on […]

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The Hot Wheels Victory Lap video game is arriving as a Dave & Buster’s exclusive thanks to the brand’s partnership with Mattel and Hot Wheels to offer guests an immersive gaming experience.

The game consists of putting players behind the wheel of their favorite toy car where they’ll need to race against their opponents on a toy-like course. The brand-new game is expected to be a hit amongst kids and adults alike, and is arriving June 2, 2025 alongside the Dave & Buster’s Hot Wheels menu. This includes the Turbocharged Chicken Sliders, Turbo Bites, Spotlight Punch Flight and the Hot Wheels Refresher.

The Hot Wheels Victory Lap video game is great for pairs, but suited for individual players as well to maximize fun for all participants.



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ARC esports team advances to 2025 National PlayVS Cup Championship

AUGUSTA, Ga. (WRDW/WAGT) – Three of the country’s best high school Street Fighter 6 players are heading to compete on the biggest stage. Thursday night, the Academy of Richmond County’s esports team, Musketeer Strike, comprised of William Banks, Isaiah Jackson, and Caleb Walls, advanced to the 2025 National PlayVS Cup Championship. Musketeer Strike took down […]

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AUGUSTA, Ga. (WRDW/WAGT) – Three of the country’s best high school Street Fighter 6 players are heading to compete on the biggest stage.

Thursday night, the Academy of Richmond County’s esports team, Musketeer Strike, comprised of William Banks, Isaiah Jackson, and Caleb Walls, advanced to the 2025 National PlayVS Cup Championship.

Musketeer Strike took down San Marcos High School out of California (3-2) in a best-of-five semifinal match.

The thrilling victory places ARC among the top two high school Street Fighter 6 teams in the nation.

On June 4th, the team will compete in the National PlayVS Cup Championship against the Science Academy of South Texas.

Not only are bragging rights at stake, but major scholarship money is on the table.

First place will receive $4,500, and second place will receive $3,000 in scholarship funds.

Musketeer Strike previously won the 2025 PlayVS Eastern Region Championship for Street Fighter 6, and Thursday’s victory cements the program’s position as one of the country’s premier high school esports programs.



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AWS expands AI Spring Singapore efforts with new partnerships and AI innovation hub

At AWS Summit Singapore 2025, Amazon Web Services (AWS) unveiled new partnerships, programmes, and investments under its AI Spring Singapore initiative, reinforcing its commitment to supporting the country’s Smart Nation and National AI Strategy 2.0 (NAIS). Launched in 2024, the flagship AI programme spans six pillars—Public Sector, Workforce, Enterprise, Startups, Communities, and Research and Development. […]

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At AWS Summit Singapore 2025, Amazon Web Services (AWS) unveiled new partnerships, programmes, and investments under its AI Spring Singapore initiative, reinforcing its commitment to supporting the country’s Smart Nation and National AI Strategy 2.0 (NAIS).

Launched in 2024, the flagship AI programme spans six pillars—Public Sector, Workforce, Enterprise, Startups, Communities, and Research and Development. This year’s summit also marked AWS’s 15th anniversary in Singapore, with new developments aimed at accelerating AI adoption and digital transformation nationwide.

“Singapore’s bold AI vision demands collaboration across sectors to succeed,” said Elsie Tan, Country Manager, Worldwide Public Sector, Singapore at AWS. “By bridging public and private innovation, strengthening digital infrastructure, and investing in future talent, we’re helping transform Singapore into a global AI hub where technology drives positive societal impact.”

New collaborations in education and talent development

AWS expands AI Spring Singapore efforts with new partnerships and AI innovation hub - 1AWS expands AI Spring Singapore efforts with new partnerships and AI innovation hub - 1
Image credit: AWS

AWS continues to scale its education and workforce efforts with new initiatives aimed at nurturing local AI talent. The most notable is its partnership with the National Institute of Education (NIE), where AWS will help establish the Technology for Education Centre (TEC). Based at NIE’s campus within Nanyang Technological University, TEC will offer cloud and AI training for faculty, facilitate joint research in analytics and AI, and provide hands-on workshops for students.

As part of this collaboration, AWS is also offering digital learning resources like AWS Skill Builder, designed to enhance NIE’s curriculum and upskill educators in cloud technology.

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Temasek Polytechnic’s FutureX innovation centre is another key partner, offering practical AI resources for students and SMEs. AWS is targeting 5,000 learners annually in AI skills through its partnerships with polytechnics and institutes of higher learning.

The collaboration with Infocomm Media Development Authority (IMDA) on its Company-Led Training (CLT) programme is also seeing traction. Through CLT, AWS supports graduates and mid-career professionals in structured roles that build digital skills on the job.

Transforming the public sector and enterprise landscape

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At the Summit, AWS also highlighted collaborations with government agencies. Through a partnership with Synapxe, AWS powers HealthX Innovation Sandbox 2.0, a cloud platform that provides over 2,300 synthetic healthcare APIs, datasets, and simulation environments for safe development of digital health solutions.

The Ministry of Manpower (MOM) worked with AWS Partner NCS to upgrade its contact centre using generative AI. The result is a halving of inquiry handling times and seamless multilingual support across all four national languages.

In the enterprise space, AWS is working closely with IMDA’s GenAI x Digital Leaders initiative to help businesses deploy AI efficiently. This includes direct access to AWS technical experts, model developers, and implementation partners.

One success story is SaladStop!, which developed a generative AI assistant using Amazon Bedrock and Amazon SageMaker to provide personalised meal suggestions. The tool is expected to improve efficiency and double online orders.

bolttech, a Singapore-headquartered insurtech, is using Amazon Bedrock to build agentic AI bots that can process claims, answer policy queries, and generate customer responses autonomously. Employees are also empowered to develop internal AI applications using the same platform.

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Image credit: AWS

Gaming brand Razer is preparing to launch its AI Game Assistant and QA Companion on AWS Marketplace. Built on Amazon Bedrock, these tools provide real-time guidance and automated testing for game developers, and are part of the brand’s broader WYVRN AI ecosystem.

AI startup support and community outreach

AWS continues to invest in startups through the 2024 Generative AI Spotlight programme, which includes 40 companies, 12 of them from Singapore. These include Bunker Tech’s AI-enhanced analytics for finance, klikit’s AI-embedded POS tools, Reforged Labs’ AI-powered game marketing, and Level 3 AI’s automation solutions for business process outsourcing.

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Image credit: AWS

To drive broader public engagement with AI, AWS partnered with AI Singapore to launch the ASEAN Large Language Model (LLM) League—a gamified challenge that has provided hands-on AI experience to more than 4,000 participants across ASEAN.

Community outreach also extends to grassroots learning through Gen-C, a volunteer-led movement supported by the National Library Board. Gen-C runs workshops covering topics like prompt engineering and model fine-tuning, with AWS providing cloud infrastructure and technical expertise.

In support of linguistic diversity, AWS and AI Singapore launched the Pan-Southeast Asia Generative AI Developer Challenge, encouraging regional developers to build local-language LLM applications using Amazon Bedrock and models like SEA-LION v3.5.

Launching innovation hub and strengthening R&D

A major announcement from the summit was the upcoming launch of the AWS Innovation Hub in Singapore, the first of its kind globally. The hub will showcase AI applications across over 50 industries—including finance, retail, manufacturing, and the public sector—and aims to drive real-world solutions through AWS technology and collaboration.

AWS also expanded its research footprint through partnerships with the National Healthcare Group (NHG) and A*STAR’s Advanced Remanufacturing and Technology Centre (ARTC). NHG’s Digital Innovation Studio and ARTC’s AI training initiatives are designed to build sector-specific AI capabilities. AWS also supported the launch of the Sectoral AI Centre of Excellence for Manufacturing.

Keynote insights from AWS and partners

In keynote sessions, Priscilla Chong, Country Manager at AWS Singapore, highlighted Singapore’s unique position to become a digital capital for ASEAN. She announced that AWS has now trained more than 5,000 individuals through its education partnerships and confirmed a US$12 billion investment in local infrastructure and talent over the coming years.

AWS VP of Technology, Mylan Thompson Bucha Vale, discussed the evolution of AWS’s infrastructure to support accelerated computing, Graviton chips, and its AI development tools like Amazon Bedrock and SageMaker. She emphasised how AWS is combining scalability, performance, and cost-efficiency to support next-generation AI workloads.

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Razer’s Chief Strategy Officer, Lee Meng, showcased how the company is using AWS to scale its AI-powered tools for the gaming industry. QA Companion, for instance, automates testing processes and reduces quality assurance time by up to 50%, helping developers bring titles to market faster.

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The Singapore Academy of Law and IMDA also presented their GPT Legal solution, which uses generative AI to summarise legal documents while preserving factual accuracy. Built on AWS, the platform supports Singapore’s legal professionals by reducing time spent on research and improving productivity.

Through these combined efforts—education, partnerships, community building, and technical innovation—AWS continues to deepen its investment in Singapore’s digital future.



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T&L Extra: Catching Up With Mississippi State’s National Champion ESports Team

ESports is a huge part of college life these days, so it should come as no surprise that there are competitions at every level for university students. Mississippi State’s ESports team recently brought home a national title, so as is tradition here on Thunder & Lightning, we’re talking about it on the podcast. Brian Hadad […]

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ESports is a huge part of college life these days, so it should come as no surprise that there are competitions at every level for university students. Mississippi State’s ESports team recently brought home a national title, so as is tradition here on Thunder & Lightning, we’re talking about it on the podcast. Brian Hadad welcomes Gage Fulwood and Mason Marchionda to the show to learn about how the championship was won, and how the team came together here in Starkville.



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