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Advanced Wellness in Dubuque Offers New Technology to Tighten Skin, Heal Injuries, and Reduce Incontinence

This post was contributed by a community member. The views expressed here are the author’s own. DUBUQUE, IOWA June 12, 2024 – Advanced Wellness is one of the first health centers in the area to offer leading-edge, noninvasive technology using muscle activation to build muscle, burn fat, help with muscle injury and recovery, and strengthen […]

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This post was contributed by a community member. The views expressed here are the author’s own.

DUBUQUE, IOWA June 12, 2024 – Advanced Wellness is one of the first health centers in the area to offer leading-edge, noninvasive technology using muscle activation to build muscle, burn fat, help with muscle injury and recovery, and strengthen the pelvic floor. Known for offering medical expertise with aesthetic finesse, Advanced Wellness provides primary and acute care, as well as weight loss, and cosmetic enhancements.

“We are excited to expand our practice to a new level offering leading-edge, non-invasive medical devices for treating everything from incontinence to musculoskeletal injuries,” says Nicole M. Schlosser, founder of Advanced Wellness and a nurse practitioner who has served the community for years.

Emsculpt NEO, a needle-free and laser-free technology creates muscle contractions and uses radiofrequency to generate heat. That combination burns 30 percent fat and builds 25 percent muscle in hard-to-treat areas, including the abdomen, buttocks, arms, and thighs. The device forces muscles to experience tens of thousands of contractions — equivalent to 20,000 sit-ups in just 30 minutes.

Find out what’s happening in Across Iowafor free with the latest updates from Patch.

“Emsculpt NEO is excellent for those on a weight loss journey and want to tone and tighten flabby skin, and it also has an application for patients who want to address muscle strength and function or are recovering from an injury,” says Schlosser. Emface, another non-invasive technology uses heat and muscle activation to boost collagen production and tighten facial skin. In just 20 to 30 minutes, it revitalizes the face by stimulating underlying tissue, which reduces fine lines.

Another new technology, EMSELLA, is a gamechanger for the more than 25 million Americans struggling with pelvic floor weakness and incontinence. Patients are fully clothed and sit in the EMSELLA chair, which uses electromagnetic energy to strengthen the pelvic floor by inducing muscle contractions. A 30-minute session is equivalent to doing 11,000 Kegel exercises. EMSELLA has a 98-percent patient satisfaction rate and allows patients to enjoy daily activities without losing bladder control.

Find out what’s happening in Across Iowafor free with the latest updates from Patch.

“These procedures are needle-free, pain-free and there is no bruising,” says Schlosser.
“With no downtime needed, patients go back to work and daily activities after each session.”
Advanced Wellness is located at 2442 Meinen Ct, Dubuque, IA 52002. To learn more
about these leading-edge technologies, call Advanced Wellness at 563-556-6292 or log on to
www.advancedwcdbq.com.

The views expressed in this post are the author’s own. Want to post on Patch?

Iowa Firefighter Cody Koppes Carries On A Family Legacy of ServiceIowa Firefighter Cody Koppes Carries On A Family Legacy of Service



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How Sports Analytics Are Changing The Way We Watch Games

If you’re a sports fan, you’ve probably noticed something lately: there’s a whole lot more data flying around during games. From on-screen stats to real-time analysis, sports analytics have gone from being purely about what happens on the field to a full-on data-driven experience. But how did we get here, and what does this all […]

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If you’re a sports fan, you’ve probably noticed something lately: there’s a whole lot more data flying around during games. From on-screen stats to real-time analysis, sports analytics have gone from being purely about what happens on the field to a full-on data-driven experience. But how did we get here, and what does this all mean for you, the fan? Let’s dive in.

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What Exactly Is Sports Analytics?

First things first: What is sports analytics? You’ve probably heard the term thrown around, but it’s a little more than just a fancy buzzword. At its core, sports analytics is the use of data to analyze and understand everything happening in the game—from individual player performance to the team’s overall strategy. Think player stats, team metrics, and predictive models that forecast what might happen next. It’s all about taking numbers and turning them into actionable insights that help teams, coaches, broadcasters, and even you, the fan, understand the game on a deeper level.

In the past, we had basic stats like points, yards, or goals scored. But now, we’re talking about things like player efficiency ratings, expected goals (xG), win shares, and a whole lot more. It’s a data revolution that’s making sports more than just a game—it’s making it a science.

How Analytics Make Watching Games More Exciting

So, how does all this data change the way we watch the game? Well, imagine this: You’re watching a basketball game, and right there on your screen, you see a graphic showing a player’s shooting percentage from different spots on the court. Or maybe you’re following along on your phone while watching a soccer match, and you can see the expected goals (xG) for each team. That’s analytics at work, making the game more interactive and immersive.

With real-time stats, you’re no longer just guessing about who’s performing well. You know exactly who’s hitting their mark and who’s falling short. You’re seeing how each play contributes to the overall strategy—something you never would’ve picked up on just by watching the game. Think about it: How cool is it to know, in real-time, whether your favorite player is outperforming the opposition based on some pretty complex data?

And it’s not just the hardcore numbers that matter. Analytics help broadcasters tell a better story. They’re able to show you things like how much distance a player has covered, their sprint speeds, or how a team’s defensive pressure is stacking up. It’s like you’re getting a behind-the-scenes pass to the game without ever leaving your couch.

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The Way Coaches and Teams Use Analytics

Analytics isn’t just for fans—it’s also changing how coaches and teams approach the game. Some of the most famous sports strategies today wouldn’t be possible without data. Take the world of baseball, for example. The “Moneyball” revolution, made famous by the Oakland A’s, showed that you could use statistics to build a winning team, even if you didn’t have the biggest budget. And it wasn’t just about buying the best players; it was about identifying undervalued talent and finding hidden gems that traditional scouting might have missed.

In the world of basketball, teams now utilize advanced metrics, such as Player Efficiency Rating (PER), to assess a player’s effectiveness on the court. Coaches have access to detailed data on every aspect of the game—who’s making the most efficient passes, who’s defending well, who’s creating opportunities—and they use that to fine-tune strategies. These days, when a coach decides to swap out players or change up the game plan, there’s often a data-driven reason behind it.

This kind of insight allows teams to be way more strategic. They’re not just reacting to what happens in a game—they’re anticipating what’s likely to happen and adjusting their plans on the fly. Want proof? Just look at the rise of analytics in the NBA, where three-point shooting and pace have become central to most teams’ strategies. That wasn’t always the case, but data proved it was effective, and now it has become the norm.

If you’re curious about how teams make these decisions or want a deeper dive into how sports analytics impact game strategies, you can find a range of resources, like those offered by Doc’s Sports, that break down these advanced concepts and help you stay up-to-date with trends shaping the sports world.

David Portnoy

Fans Getting In on the Action: Fantasy Sports and More

If you’re into fantasy sports, you probably already know how important data can be. After all, picking the right players and making the best decisions relies heavily on stats. But it’s not just the hardcore fantasy sports nerds who benefit from analytics. Even casual fans are getting in on the action, thanks to apps, social media, and the rise of sports data websites.

Take, for example, the role of live stats in modern broadcasting. Have you ever been watching a game and noticed a pop-up graphic showing how many yards a player needs to break a record? Or maybe you’ve seen a real-time analysis of how likely a team is to score based on previous plays. These insights bring a whole new layer to the game, making you feel more connected to what’s happening on the field.

And with fantasy leagues booming, analytics are more important than ever. It’s not just about picking the stars anymore. Fans use advanced stats, like targets, rushing attempts, and defensive rankings, to make informed decisions about their fantasy rosters. This deeper understanding of players’ performances gives fans an edge—and makes watching the games even more exciting.

Wearables and Player Data: The Inside Scoop

Wearable technology is another huge player in the analytics game. These days, athletes wear devices that track everything from heart rates to sprint speeds, as well as how much sleep they’re getting. This data is then analyzed and used to adjust training programs, monitor player health, and prevent injuries. It’s a big deal, especially in contact-heavy sports like football, where injuries are common.

Imagine this: a player pulls off an amazing play on the field, and you’re wondering, “How did they do that?” Well, thanks to wearables, coaches and analysts have access to real-time data on that player’s physical performance. Was it a result of peak conditioning? Or was it just raw talent? Either way, that data is shaping how we understand what makes an athlete great.

These wearables aren’t just useful for the team—they’re a goldmine for broadcasters, too. When you watch a game, you might see a player’s current heart rate or hear about how fast they ran during a play. These little tidbits add an exciting dimension to the viewing experience, making it feel like you’re a part of the action.
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What’s Next? The Future of Sports Analytics

If you think sports analytics is impressive now, just wait. The future is looking even more exciting. Virtual and augmented reality are already changing how fans experience games, and as technology advances, data will play a bigger role in these immersive experiences. Imagine watching a game from the player’s perspective or using VR to step into the stadium without leaving your home. With data driving these technologies, sports watching could become even more interactive.

We’re also likely to see more personalized viewing experiences. In the future, games may be tailored to your specific preferences. Want to focus on a player’s performance? No problem. Want to track a team’s stats in real-time? Done. The possibilities are endless, and they’re all powered by analytics.

The Downsides of Overloading on Data

Of course, as much as data can improve our viewing experience, there are some potential downsides. For one, there’s a risk that we become so obsessed with stats that we lose sight of the human element of the game. Sports are about more than just numbers—they’re about emotion, passion, and the unpredictable nature of competition. So, while analytics can give us a more complete picture, it’s important to remember that there’s still magic in the mystery of the game.

Also, for casual fans, all these stats can sometimes feel overwhelming. Not everyone has the time or energy to dive deep into advanced metrics. As sports evolve with more data, we’ll need to find a balance between the complexity of analytics and the simplicity of just enjoying the game.

Embrace the Future of Sports Watching

In the end, sports analytics are changing the way we watch games, making it more exciting, immersive, and, frankly, a lot more interesting. Whether it’s through real-time stats, predictive models, or wearables, data is making sports more engaging than ever. And it’s not just for the experts anymore—fans are getting in on the action too, using analytics to enhance their own viewing experience.

So, the next time you’re watching a game, take a moment to think about all the data at play behind the scenes. It’s not just about the final score; it’s about the numbers that tell the deeper story of the game. Who knows? The more you know, the more fun you’ll have watching the action unfold.

 



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Asset Class: A Path for Polymarket

Big-money media rights are the backbone of why pro sports franchises are worth billions. JPMorgan’s latest Sports Rights Almanac—its 10th anniversary edition—shows how the NFL and NBA keep pushing valuations to record highs while teasing the continued rise of streamers. The 144-page document digs into media-rights deals across numerous pro sports leagues—from major U.S. sports […]

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Big-money media rights are the backbone of why pro sports franchises are worth billions. JPMorgan’s latest Sports Rights Almanac—its 10th anniversary edition—shows how the NFL and NBA keep pushing valuations to record highs while teasing the continued rise of streamers.

The 144-page document digs into media-rights deals across numerous pro sports leagues—from major U.S. sports to UFC and international soccer leagues. It outlines that rights inflation is still alive, but not every sport is bulletproof.

David Karnovsky, an executive director for J.P. Morgan Equity Research covering media, entertainment, and advertising, and one of the authors of the report, tells Front Office Sports that it has evolved significantly over time, and putting it together is no joke. 

“The first Almanac included just five sports, and now we’re up to 15. So it definitely takes a lot longer to update,” he says.

When the first edition came out in 2016, media companies “didn’t really have streaming services” and the “only tech deal of note was a $10 million agreement between the NFL and Twitter for Thursday Night Football,” Karnovsky tells FOS. “There’s a lot more to cover now.”

Below, FOS explores three key takeaways from the report.

The NFL reigns supreme in the U.S. 

The biggest takeaway is how completely the NFL dominates U.S. sports: The report notes that Super Bowl LIX drew 127.7 million viewers—the most-watched program in U.S. TV history—and 72 of last year’s 100 most-watched telecasts were NFL games.

That popularity underpins the league’s massive 11-year, $111 billion media-rights deal, which helps it command higher ad dollars than any other sport, according to the report. 

The result is that franchise valuations keep soaring. The 49ers recently sold a total 6% stake in the team at a reported $8.5 billion valuation. Former New York Giants quarterback Eli Manning recently said he has been priced out of a potential minority stake in the team for which he won two Super Bowls. Last year, Forbes had the Cowboys as the first team to have an estimated value of more than $10 billion.

The NFL understands its power, which it uses to attain favorable terms. “Among leagues, the NFL uniquely flexes its power with media partners, extracting ongoing terms that are to its benefit strategically or financially, and sometimes to the detriment of rival sports,” the report says, citing Christmas Day games that directly compete with the NBA.

The NFL is not satisfied. Rumor has it the NFL intends to exercise an opt-out clause that allows it to exit most of the current agreements it has with partners Amazon Prime Video, CBS, ESPN, Fox, and NBC after the 2029 season (the deals are supposed to run through the 2033 season). 

“That the NFL would want to revisit its 2023-33 media agreements is not surprising in our view,” the report says.

Aside from chasing a bigger payday, there’s an interesting rationale behind the NFL’s potential desire to opt out. Although the league commands the biggest rights check in sports, its cost-per-viewer-hour—just $1.37—is actually a good value for networks, the report says. That number means every hour one person watches costs the network $1.37, a figure the report says “sits in the middle of the curve” compared to other pro sports leagues and is largely offset by advertisers eager to reach that massive audience.

Karnovsky says among the biggest surprise trends from this year’s report was “the consistency of NFL viewership through so much change in media.”

The NBA is doing just fine

There was hand-wringing last season over the NBA’s lackluster ratings, but JPMorgan analysts aren’t concerned.

“The core value of the NBA rights are in the playoffs,” the report says, noting playoff games average up to three times the viewership of regular season matchups. “We estimate the Playoffs and Finals generate a ~50% increase in total viewer hours and are substantially more valuable for advertisers.”

The league’s new $77 billion media-rights deal with Disney, NBC, and Amazon, which kicks in next season, was “modestly better than our expectations” and positions the NBA to “transform its distribution.” Amazon gives the league a “pure digital partner,” while ESPN’s direct-to-consumer product and NBC’s Peacock expand streaming options. This opens up new ways to monetize, like sports betting integrations and alternative broadcasts similar to the NFL’s ManningCast.

JPMorgan is bullish on the NBA’s future, including its return to NBC (the report specifically acknowledged the decision to bring back John Tesh’s “Roundball Rock” song), as well as the deal with TNT to license Inside the NBA.

The NBA, like the NFL, is not having any franchise valuation issues. The Lakers just sold at a record $10 billion valuation, mere months after the Celtics sold at a $6.1 billion valuation. Even the team considered by Forbes to be the least valuable franchise in the league—the Memphis Grizzlies—has an estimated value of $3 billion.

Streamers still have more room to disrupt

To date, Netflix, Amazon, and other streamers have done little more than dip their toes into the live sports water, but the potential impact remains huge. Netflix has hit big with live events such as NFL Christmas Day games and last year’s Mike Tyson–Jake Paul fight, while Amazon and YouTube TV have done well with Thursday Night Football and NFL Sunday Ticket, respectively.

Netflix co-CEO Ted Sarandos says the company will stick with marquee events rather than chasing full media-rights packages. Meanwhile, JPMorgan’s report notes that Warner Bros. Discovery doesn’t see sports as “critical,” and Hulu has “de-emphasized” sports rights.

“These platforms have historically disappointed leagues by not bidding aggressively for packages, instead prioritizing major event programming,” the report says—a stance JPMorgan finds “confusing given the scale of content investment elsewhere.”

At some point, streamers are expected to dive in headfirst. The collapse and tiering of regional sports networks (RSNs), highlighted by last year’s Diamond Sports Group bankruptcy, has upended local sports rights and left some franchises scrambling to find new ways to get games in front of local fans. Many teams have pivoted to direct-to-consumer streaming or free over-the-air deals. 

JPMorgan’s report says the RSN meltdown is actually a “net positive” for national sports rights and makes robust national and streaming packages even more crucial to protect franchise values.

“Third-party data indicate 90% of viewers are now consuming sports on streaming, and we believe fans are gradually becoming inured to a digital experience, which in several cases we think can be superior,” the report said.

ESPN’s upcoming DTC product is expected to accelerate this shift, while Amazon’s new NBA deal covers 66 regular-season games—a “pivot point” that could spur more competition for rights, the report says.





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The Future of Fitness at Rivercrest Chiropractic

Getting your whole body in shape just got so much easier this summer! Husband and wife team Dr. Robert, D.C., and Raphaela Gehrung, D.C., co-founders of Rivercrest Chiropractic, join The Morning Blend to tell us all about new cutting-edge procedures. Instead of spending hours lifting and sweating in the gym, patients can get in shape […]

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Getting your whole body in shape just got so much easier this summer! Husband and wife team Dr. Robert, D.C., and Raphaela Gehrung, D.C., co-founders of Rivercrest Chiropractic, join The Morning Blend to tell us all about new cutting-edge procedures.

Instead of spending hours lifting and sweating in the gym, patients can get in shape with “Core to Floor.” Rivercrest Chiropractic, a med spa, is now offering the latest noninvasive procedures that use muscle activation to tighten and tone muscles from your pelvic floor to your stomach. The new FDA-approved technology that helps to burn fat, build muscle, and reduce incontinence will be showcased during a complimentary launch party event on July 24th!

The free event is open to the public. Attendees can enjoy refreshments, goody bags, and will have a chance to demo and receive significant discounts on the Emsculpt NEO. To RSVP, please call: 262-251-7711 or email office@rivercrestchiropractic.com.

July 24, 12 p.m. to 6 p.m. at W177 N9856 Rivercrest Drive #102 in Germantown, WI.

For More information, visit RiverCrest Chiropractic





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Nagravision, Broadpeak Partner on Sports Piracy Solution | TV Tech

CHESEAUX-SUR-LAUSANNE, Switzerland and PHOENIX—Nagravision announced today that it is extending its partnership with Broadpeak to deliver a next-generation streaming security solution for providers of live sports content. The joint solution “strategically detects, identifies, and disrupts pirate streams to degrade their quality and reliability, making them unwatchable, while preserving an uninterrupted service for paying customers, maximizing […]

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CHESEAUX-SUR-LAUSANNE, Switzerland and PHOENIX—Nagravision announced today that it is extending its partnership with Broadpeak to deliver a next-generation streaming security solution for providers of live sports content. The joint solution “strategically detects, identifies, and disrupts pirate streams to degrade their quality and reliability, making them unwatchable, while preserving an uninterrupted service for paying customers, maximizing both revenue protection and viewer satisfaction,” according to the companies.

The collaboration combines Nagravision’s AI-powered security analytics and real-time pirate disruption technologies with Broadpeak’s Advanced CDN with real-time security control.



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InterDigital Report Highlights Shift to Streaming in Sports Viewership Amid Technical Challenges

Households are shifting to streaming sports, facing challenges like buffering and video quality, according to a new report. Quiver AI Summary A recent report by InterDigital and Parks Associates highlights a significant shift in sports viewership, with an increasing number of households opting for streaming services over traditional pay TV. Currently, 40% of sports viewers […]

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Households are shifting to streaming sports, facing challenges like buffering and video quality, according to a new report.

Quiver AI Summary

A recent report by InterDigital and Parks Associates highlights a significant shift in sports viewership, with an increasing number of households opting for streaming services over traditional pay TV. Currently, 40% of sports viewers exclusively watch through digital platforms, and pure play streaming services contribute nearly 25% of the NFL’s broadcast revenue. However, over half of sports viewers experience technical issues like latency and buffering, indicating that streaming infrastructures need improvement. The report notes that younger demographics, particularly under 35, prefer social media for sports consumption and many face challenges related to video quality. Advanced video codecs are suggested as a solution to enhance the viewing experience, which is essential for engaging sports fans in interactive and immersive ways. Overall, the landscape of sports broadcasting is evolving as more viewers embrace streaming, presenting both opportunities and challenges for content providers.

Potential Positives

  • InterDigital has released a significant report indicating that 40% of sports viewers are now exclusively watching sports via streaming services, highlighting a major shift in consumer behavior that could benefit streaming platforms and companies like InterDigital that support this ecosystem.
  • The report reveals that sports fans spend an average of $88 per month on streaming services, underscoring the potential for increased revenue in the burgeoning streaming market.
  • InterDigital’s focus on advanced video codecs like HEVC and H.266 positions the company as a leader in addressing the technical challenges faced by sports viewers, which may enhance its reputation and market position in the streaming technology sector.
  • The study indicates a growing demand for interactive sports viewing experiences, opening new opportunities for technology providers and enhancing the value of InterDigital’s innovations in wireless and video technologies.

Potential Negatives

  • Over half (57%) of sports viewers face significant challenges when streaming sports, including issues like buffering and poor video quality, which could harm the user experience and affect viewership.
  • Nearly a third (30%) of sports viewers reported not subscribing to a streaming service that aired a sporting event they wanted to watch, indicating potential lost revenue opportunities for streaming providers.
  • Specific demographic groups, particularly younger viewers, reported even higher rates of technical issues, which may detract from the engagement of a key audience segment in the sports streaming market.

FAQ

What trends are emerging in sports streaming consumption?

Viewers are shifting from traditional pay TV to OTT subscriptions, with many watching sports exclusively on streaming platforms.

How much of the NFL’s broadcast revenue comes from streaming services?

Nearly a quarter of the NFL’s broadcast revenue is now generated from pure play streaming services.

What challenges do sports viewers face when streaming?

Over half of sports viewers experience technical issues like buffering and poor video quality while streaming live events.

What demographics are prevalent among sports streamers?

Younger viewers, especially those under 35, are more likely to watch sports on social media compared to older demographics.

What solutions are suggested for improving sports streaming quality?

Utilizing advanced video codecs like H.266 (VVC) can enhance streaming quality by reducing buffering and improving video performance.

Disclaimer: This is an AI-generated summary of a press release distributed by GlobeNewswire. The model used to summarize this release may make mistakes. See the full release here.

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$IDCC Insider Trading Activity

$IDCC insiders have traded $IDCC stock on the open market 94 times in the past 6 months. Of those trades, 0 have been purchases and 94 have been sales.

Here’s a breakdown of recent trading of $IDCC stock by insiders over the last 6 months:

  • LAWRENCE LIREN CHEN (President and CEO) has made 0 purchases and 39 sales selling 100,000 shares for an estimated $20,832,391.
  • RICHARD BREZSKI (Chief Financial Officer) has made 0 purchases and 14 sales selling 31,530 shares for an estimated $6,757,299.
  • STEWART D HUTCHESON has made 0 purchases and 8 sales selling 8,398 shares for an estimated $1,797,393.
  • EEVA K. HAKORANTA (Chief Licensing Officer) has made 0 purchases and 4 sales selling 5,150 shares for an estimated $1,121,107.
  • RAJESH PANKAJ (Chief Technology Officer) has made 0 purchases and 5 sales selling 3,800 shares for an estimated $779,666.
  • JEAN F RANKIN has made 0 purchases and 9 sales selling 3,285 shares for an estimated $734,622.
  • JOSHUA D. SCHMIDT (CLO & Corp Secretary) has made 0 purchases and 4 sales selling 2,247 shares for an estimated $496,528.
  • JOHN D. JR. MARKLEY has made 0 purchases and 2 sales selling 1,384 shares for an estimated $306,293.
  • SAMIR ARMALY has made 0 purchases and 3 sales selling 779 shares for an estimated $176,456.
  • DEREK K ABERLE has made 0 purchases and 3 sales selling 692 shares for an estimated $156,676.
  • JOHN A KRITZMACHER has made 0 purchases and 3 sales selling 519 shares for an estimated $117,632.

To track insider transactions, check out Quiver Quantitative’s insider trading dashboard.

$IDCC Hedge Fund Activity

We have seen 259 institutional investors add shares of $IDCC stock to their portfolio, and 207 decrease their positions in their most recent quarter.

Here are some of the largest recent moves:

  • FIRST TRUST ADVISORS LP added 432,691 shares (+418.9%) to their portfolio in Q1 2025, for an estimated $89,458,864
  • BOSTON PARTNERS removed 405,070 shares (-25.0%) from their portfolio in Q1 2025, for an estimated $83,748,222
  • GAMMA INVESTING LLC removed 297,892 shares (-99.4%) from their portfolio in Q2 2025, for an estimated $66,796,323
  • NEW VERNON CAPITAL HOLDINGS II LLC added 204,081 shares (+25257.5%) to their portfolio in Q1 2025, for an estimated $42,193,746
  • FMR LLC added 174,982 shares (+3800.7%) to their portfolio in Q1 2025, for an estimated $36,177,528
  • SHANNON RIVER FUND MANAGEMENT LLC removed 156,643 shares (-41.0%) from their portfolio in Q1 2025, for an estimated $32,385,940
  • AMERICAN CENTURY COMPANIES INC removed 156,327 shares (-36.8%) from their portfolio in Q1 2025, for an estimated $32,320,607

To track hedge funds’ stock portfolios, check out Quiver Quantitative’s institutional holdings dashboard.

Full Release


  • More households are opting to only have an OTT subscription, scrapping pay TV

  • 40% of sports viewers exclusively watch sports via streaming services

  • Pure play streaming services account for nearly a quarter of the NFL’s broadcast revenue

WILMINGTON, Del., July 22, 2025 (GLOBE NEWSWIRE) — The sports media landscape is shifting, with viewers increasingly turning to streaming via digital platforms, and parting ways with traditional broadcast and cable. But streaming services must deal with technical issues such as latency and buffering, as over half (57%) of sports viewers face challenges when streaming sports. This is according to a new paper released by InterDigital, Inc. (Nasdaq: IDCC), a wireless, video and AI technology research and development company, and research firm Parks Associates. The report, “Streaming Live Sports: Where Opportunity Meets Complexity”, reveals how streaming infrastructure must evolve in line with changing consumer viewing habits, especially with streaming players increasingly paying for sports broadcasting rights.

The paper, titled “Streaming Live Sports: Where Opportunity Meets Complexity,” explores how people consume live sports entertainment, from broadcast to subscription video-on-demand (SVOD) services, direct-to-consumer (D2C) subscription models, pay-per-view, and paywall systems. It also covers the pain points viewers are facing and how the streaming ecosystem can keep up with demand.

With streaming subscriptions on the rise and cord cutting continuing, there are distinct viewing habits emerging among different demographics:

  • 42% of US internet households paid for a traditional pay TV service in Q1 2025, down from 62% in Q1 2020.
  • Over half (55%) of SVOD households subscribe to five or more SVOD services.
  • Sports fans are among the most valuable viewers, spending an average of $88 per month on streaming services, compared with $64 per month by those who don’t watch sports.
  • Two-fifths (40%) of sports viewers under 35 watch sports on social media platforms, compared to just 13% of those aged 55+.
  • More female sports fans than men stream sports exclusively (49% vs 42%).
  • 32% of sports viewers find placing bets in a streaming service attractive (spiking to 57% of sports viewers aged 25-44).

More than half (57%) of sports viewers face challenges when viewing live sports, including nearly a third (30%) highlighting that they did not subscribe to a streaming service airing a sporting event they had planned or wanted to watch. Other more technical challenges that viewers face include buffering and overall image quality. Specific challenges viewers cited include:

  • Almost one in five (18%) sports viewers reported poor quality video from a streaming service.
  • Just under a third (31%) of sports viewers aged 18-24 cited poor video quality (freezing, buffering, etc.), insufficient bandwidth for high quality streaming (25%), and lag (20%) as common problems when streaming sports.
  • Poor video quality is a particular problem for younger age groups who enjoy interactivity while watching sports, such as multi-view and in-game stats.

Poor video quality is increasingly impacting the sports viewing experience, and the paper argues that one solution is more efficient video codecs. For example, HEVC is well-suited for high-resolution content like 4K, where its compression efficiency helps reduce file sizes and improves bandwidth usage. It is also designed to handle the increased data demands of HDR video, which expands the range of colors and contrast in video. H.266 (VVC) is a next-generation solution to these challenges, offering even higher compression efficiency, improved video quality, and support for ultra-high resolutions particularly suited to streaming high-resolution content over mobile networks and broadcasting in ultra-high definition.

“Sports viewers should not have to deal with technical issues when watching their favorite sports teams. The broadcast and streaming ecosystem needs to work together to alleviate pain points or risk damaging their reputation for future events,” said Lionel Oisel, Head of Video Labs, at InterDigital. “While streaming services need to think holistically about the challenges that come with live video streams, more advanced video codecs can significantly reduce buffering and latency and improve the overall user experience.”

“The sports media landscape is transforming, as sports programming transitions from traditional broadcast and cable networks to streaming,” said Michael Goodman, Senior Analyst, Parks Associates. “Sports fans now have more ways than ever to engage with their favorite teams or sports. Many niche sports and out-of-market matches, previously unavailable, are now easily accessible, which can expand the sports audience, and providers have new opportunities to engage viewers in interactive activities, such as multicasts, live chats, and in-game betting, provided the experience is easy and seamless.”

The full report, “Streaming Live Sports: Where Opportunity Meets Complexity,” is available to download
here
.


About InterDigital®

InterDigital is a global research and development company focused primarily on wireless, video, artificial intelligence (“AI”), and related technologies. We design and develop foundational technologies that enable connected, immersive experiences in a broad range of communications and entertainment products and services. We license our innovations worldwide to companies providing such products and services, including makers of wireless communications devices, consumer electronics, IoT devices, cars and other motor vehicles, and providers of cloud-based services such as video streaming. As a leader in wireless technology, our engineers have designed and developed a wide range of innovations that are used in wireless products and networks, from the earliest digital cellular systems to 5G and today’s most advanced Wi-Fi technologies. We are also a leader in video processing and video encoding/decoding technology, with a significant AI research effort that intersects with both wireless and video technologies.

Founded in 1972, InterDigital is listed on Nasdaq.

InterDigital is a registered trademark of InterDigital, Inc.

For more information, visit:
www.interdigital.com
.


InterDigital Contact:

Richard Lloyd

Email:
Richard.Lloyd@InterDigital.com

+1 (202) 349-1716

This article was originally published on Quiver News, read the full story.

The views and opinions expressed herein are the views and opinions of the author and do not necessarily reflect those of Nasdaq, Inc.



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Echelon Acquires Fortë As It Grows B2B & Enterprise Fitness Arm

The deal bolsters Echelon’s SaaS strategy to deliver scalable, personalized fitness solutions through Elevate, its new B2B division Echelon Fitness has acquired Fortë, a B2B fitness streaming platform, as it expands into the commercial SaaS market and rebrands the division as Elevate by Echelon. The deal comes as Echelon builds momentum beyond at-home fitness. Over […]

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The deal bolsters Echelon’s SaaS strategy to deliver scalable, personalized fitness solutions through Elevate, its new B2B division

Echelon Fitness has acquired Fortë, a B2B fitness streaming platform, as it expands into the commercial SaaS market and rebrands the division as Elevate by Echelon.

The deal comes as Echelon builds momentum beyond at-home fitness. Over the past year, the connected fitness equipment company has expanded its portfolio to include telehealth services through ActiveMD, recovery tools through Echelon Recovery, personalized fitness via Echelon AI and one-on-one live personal training with Echelon Coach.

Terms of the deal were not disclosed.

Founded in 2015 and backed by the LA Dodgers, Billie Jean King Enterprises, and Elysian Park, Fortë provides hardware and software for gyms, boutique studios, influencers and sports organizations to build branded live and on-demand fitness content and has grown to more than 457,000 users across 39 countries. Its client roster includes UFC Gym and 305 Fitness, along with boutique brands like Power + Flow and Melt Method.

Lou Lentine for Echelon
Lou Lentine | credit: Echelon

“At Echelon, our mission is to empower individuals and communities to live healthier, stronger lives by providing intelligent, accessible and personalized fitness and wellness experiences—anytime, anywhere,” Echelon Fitness CEO Lou Lentine said. “With Echelon’s proven U.S.-based technology team and Fortë’s innovative solutions, we can now combine our strengths to offer even more robust and reliable solutions for the enterprise customers.”

The acquisition also extends Echelon’s reach into AI-powered personalization.

“This acquisition also allows us to offer our embedded AI workout builder, developed in conjunction with AWS Gen AI Team, powered by generative AI models in Amazon BedRock, into thousands of gyms, plus providing customization and personalization for our enterprise partner,” Lentine said.

a woman using an Echelon fitness system
credit: Echelon

In May, John Santo, co-founder and Chief Product and Technology Officer of Echelon, stated that the company is already seeing early results from its AI efforts.

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Personal trainer working out with client

“AI allows us to get more granular, ensuring members are using the right equipment, engaging with the right content and getting the right experience for them,” Santo said. “This level of personalization is already transforming retention, with an initial studio analysis projecting a 7% increase in retention rates.”

Fortë’s platform also integrates with major member management systems, including ABC, Mindbody, Mariana Tek and Daxko.

“Our goal has always been to empower fitness brands to scale their impact through advanced, user-friendly technology,” Fortë founder and CEO Lauren Foundos said. “By joining forces with Echelon, we can extend this vision to even more global communities, benefiting from Echelon’s momentum, innovation, and unwavering commitment to personalized wellness.”

Advisors to the deal included Mo Iqbal, founder of SweatWorks, and Stewart Miller.





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