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Ahead of fall sports, Nebraska AD Troy Dannen talks NIL, Memorial Stadium project and more

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LINCOLN, Neb. (KLKN) — University of Nebraska-Lincoln Athletic Director Troy Dannen met with the media Friday to talk about the state of the athletic department.

He began by recognizing the success of last year’s teams.

“Competitively, I think we had five sports finish in the top 10,” Dannen said. “Bowl champion, Crown champion and a couple of Big Ten champions. It was a really good year competitively, and there’s a lot to celebrate.”

Off the field, the student-athletes compiled a 3.46 GPA, which is a record at Nebraska, according to Dannen. The school also added 11 more Academic All-Americans.

Financially, the athletic department set two records, with 17,663 donors and more than $70 million in total donations.

Dannen also boasted about the attendance for women’s sports at Nebraska.

“The women’s four — which is volleyball, softball, basketball and soccer — our attendance last year was 337,000 in women’s sports,” Dannen said. “That’s second in the country, which is pretty remarkable. South Carolina was ahead of us, and LSU was right behind us.”

When you add football, men’s basketball and baseball, Nebraska had an attendance of 1.3 million, which was seventh in the country and second in the Big Ten behind Ohio State.

“An attendance of 1.3 million in a state that has two million people is pretty remarkable,” Dannen said. “Just a credit to the fans.”

Looking ahead to this season, Dannen had plenty to say about the state of the athletic department.

He mentioned the transition to a new food provider at Memorial Stadium, saying more than $7 million has been invested into the change.

“We had a little bit of a trial run during the scrimmage last Saturday night, and everything went as smoothly as it could be,” Dannen said. “[Aramark has invested in] kitchens and different ways to distribute concessions to enhance the fan experience as much as possible.”

SEE ALSO: NU regents approve new concessions provider at Nebraska sporting events

Dannen also talked plans to expand the capacity in Cook Arena at the Bob Devaney Center.

Once the winter sports season is over, new seats will be added to expand the arena’s capacity to 10,200.

The lower bowl in the arena will also get chairs with seat backs, with an exception to one end of the area where the students will sit.

One of the main focuses internally for the athletic department this season is event planning.

Two out of three people have already been hired for an events crew that will focus on generating revenue for the athletic department.

Dannen said the university needs to make the most of Memorial Stadium, plus the 10,000 seat Devaney Center and 16,000-seat Pinnacle Bank Arena.

“We have to start thinking entrepreneurially,” he said. “The days are past when we can rely on seven home football games and then shutter the stadium. We have to find ways to generate revenue.”

SEE ALSO: Nebraska Athletics adds special events department

Dannen said the Memorial Stadium project is “status quo.”

He said that in a normal time, everything that has been planned with the stadium so far would be happening without anyone knowing it.

But amid the university’s financial stress, further plans to renovate the stadium are being put on hold.

“We’re continuing to look at east, west, north and south in totality,” Dannen said. “This week, the chancellor sent out a note talking about the structural deficit of the university. The president has spoken about some of the systemwide financial issues. There’s going to be a lot of trauma ahead. We’re not going to take anything to the board for their approval, and I don’t know when we will.”

Dannen said, “The time is not now in the midst of what I would almost level some degree of crisis.”

“But we will continue to work on the plans,” Dannen said. “We will continue to fine-tune the financial model and whatever point in time I think we can comfortably take it back [to the board] we’ll take it back.”

Dannen talked about the recent U.S. House settlement that allows athletic departments to pay student athletes directly.

SEE ALSO: Federal judge approves $2.8B settlement, paving way for US colleges to pay athletes millions

He said Nebraska will pay the full $20.5 million that it’s allowed to pay all of its athletes.

Dannen said football, men’s basketball, women’s basketball and volleyball are allocated a cash pool from that $20.5 million.

But he wouldn’t break down the numbers on how much cash is going to each sport.

He went on to explain that the coaches get that money, and they decide on contract terms with the individual athletes.

“That’s why we have GMs,” Dannen said. “That’s why everybody has moved to the GMs because there is now a strategy in how they are allocating those resources. Not to mention the fact that nearly every athlete has an agent.”

Soccer, wrestling, baseball, softball, and men’s and women’s track and field will have additional scholarships.

“I bring that up because additional scholarships count against that $20.5 million total,” Dannen said.

There will be 16 extra scholarships this year, and that number will keep growing.

“I think the long term is [to figure out] how scholarships count against the cap,” the athletic director said. “We’ve made the conscious decision here to allocate cash and not allocate scholarships before cash.”

Dannen said the $20.5 million comes from the reduction of operating expenses.

He said the athletic department eliminated 27 positions. Starting last fall when this settlement looked imminent, the athletic department stopped filling positions, according to Dannen.

“At the end of the day, I think we eliminated seven active positions,” Dannen said. “The other 20 positions had been vacant, and we just eliminated them off our books. That was $2 million to $3 million of savings from those positions.”

Dannen said nearly $5 million from alcohol sales, revenue from the Big Ten and the gain in resources from the development staff will allow the athletic department to dish out $20.5 million without cutting any budgets or raising ticket prices.

You can watch the full press conference below:

Categories: Husker Sports, Sports





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Frustrated Ron DeSantis waits for Donald Trump to address college sports NIL issues

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Gov. Ron DeSantis says college football is a “total mess” in light of athletes shopping around for better deals from programs, and that his efforts to reform it have been paused by Donald Trump’s White House.

Speaking in Sebring, DeSantis said he spoke to a bipartisan group of Governors “about a year ago” and said Governors on both sides of the aisle wanted to “come up with a framework.”

“Honestly, you really only need 10, 12 states, right? Because, you know, if you get Florida, Texas, Georgia, Alabama, Michigan, now you need Indiana, California,” DeSantis said, explaining that once states with “big-time programs” act, that would be enough to set up a workable structure.

But DeSantis said comments by Trump that the federal government planned to step in halted the state-led effort.

“So we’re like, all right, we’ll let the feds do it,” DeSantis added.

DeSantis said as early as last year that he wanted Governors to join him in some reform effort.

“I know they’re working on something, but I think it’s hit rock bottom just in terms of all the static that’s in the system,” DeSantis said.

He noted that “general managers” in college football make it “like a professional thing,” adding that many of the athletes recruited “haven’t even really produced that well.”

He also suggested that athletes are currently holding up programs for more money when they are performing.

“Now it’s like they have more rights than pro athletes,” he said.

“A quarterback will, you know, throw for four touchdowns. The third game of the season (he will) go, ‘Hey, coach, any more NIL money? Oh, I’m going to hit the transfer portal.’ And then you just go hop around schools. So you can play for four or five schools the way it goes now. And you can even play a few games, do very well, sit out and still get eligibility for the next year.”

Players’ mobility hurts programs, he argued.

“It’s hard to even know whether your teams are going to be good year after year because you don’t know who you’re going to lose. And then to do the transfer portal, right as we’re getting into the playoff, how does that make sense where these teams are going to have to make the decision?”

While the Governor stopped short of saying he regrets signing the name, image and likeness legislation that helped start the current cycle of professionalization of college sports, he does want a “happy medium” between athletes not being compensated and the current system.

But with time running out, reforms may not be realized before DeSantis leaves Tallahassee.



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$64 million college football coach emerges as prime candidate to replace Sherrone Moore at Michigan

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Less than a week after Michigan dismissed Sherrone Moore for cause, the Wolverines are navigating a condensed and high-pressure coaching search, with at least one prominent candidate already drawing serious consideration.

Michigan closed the 2025 regular season 9–3 (7-2 Big Ten) and will play No. 13 Texas in the Cheez-It Citrus Bowl on December 31 under interim coach Biff Poggi.

The program swiftly moved to remove Moore on December 10 after an internal probe concluded that there was an inappropriate relationship with a staff member.

While a cluster of candidates has emerged across national hot boards and analyst shows, college football analyst Josh Pate on Tuesday specifically singled out Missouri’s Eli Drinkwitz.

“I think Eli Drinkwitz’s name is involved here,” Pate said. “Names like Eli Drinkwitz get thrown out, and people are really quick to scoff at it… I have always been baffled by people who turn their nose up at Eli Drinkwitz. It’s well known in the SEC, he’s one of the better staffers in the country.”

Missouri Tigers head coach Eli Drinkwitz.

Missouri head coach Eli Drinkwitz celebrates with defensive end Zion Young (9) and the Battle Line trophy after a game against Arkansas | Nelson Chenault-Imagn Images

A former offensive coordinator at Boise State and NC State who won a Sun Belt title at Appalachian State in 2019, Drinkwitz inherited Missouri in 2020 and built the program to back-to-back double-digit win seasons (2023-24) and an 8–4 showing in 2025. 

That on-field progress led to a recent six-year contract extension in late November, which anchors him at roughly $10–10.75 million annually and includes significant buyout provisions.

Drinkwitz has also publicly pushed back on any rumors, calling coaching carousel speculation “just a distraction,” saying he loves Mizzou, is focused on the job, and recently signed an extension.

On the Michigan front, the program has indicated it hopes to finalize a hire before the end of December, a timeline that highlights how little margin the search affords.

In the next two weeks, expect intensified contact between Michigan’s search firm and top-tier candidates, a group many believe includes Drinkwitz.

Read More at College Football HQ

  • $3.7 million college football head coach named clear candidate for Michigan vacancy

  • College football program signs $1.2 million deal with NFL legend

  • College Football Playoff team losing all-conference player to transfer portal

  • $2.1 million college football QB announces return to Big Ten program



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Talent pipeline developing between Carroll and Montana

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HELENA — It’s been a two-way relationship between the Carroll College and University of Montana football programs.

Some guys who didn’t quite stick with the Grizzlies — like current Carroll quarterback Kaden Huot — have had success in Helena. And on the other side of the equation, a standout few have jumped up from the NAIA level to the Division I FCS level.

Each of the past two seasons, Carroll has produced the Frontier Conference defensive player of the year. And each time, that player has subsequently transferred to Montana.

“It shows well for our ability to develop,” Carroll head coach Troy Purcell told MTN Sports, “where they didn’t have that opportunity, and now with our coaching and our structure here and our culture here, to develop fine young men and great football players.”

On Dec. 10, Saints cornerback Braeden Orlandi — the NAIA’s reigning tackles leader — announced he was leaving Helena for Missoula. And the year before, it was NAIA All-American Hunter Peck trading Purple and Gold for Maroon and Silver. And following his first regular season with the Griz, Peck made the Big Sky all-conference first team, something he credits his time at Carroll for making possible.

“They did a great job with taking me in, developing me not (just) into a football player, but a young man, as well,” Peck said of his four years at Carroll. “And so, those life lessons are ones that you take off the football field and are arguably the most important part of the game.”

So, in this transfer-portal-and-NIL-dominated era of college athletics, the Carroll coaching staff said they understand their position in the larger college football ecosystem.

“Let us develop you. Let us make you the best you can possibly be for two to three years, get some tape, get some good film out there,” Purcell said. “You get some great ball in along the way. And then when the time is right, and it looks good, you have an opportunity to go up, maybe put a little money in your pocket, and get to play at a higher level. So, maybe that kid could be a walk-on but now has an opportunity to play for us, and like I said, we can develop him.”





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Ohio State standout pauses College Football Playoff prep to use NIL for good: ‘I want people to feel loved’

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COLUMBUS, Ohio — They wore red aprons, waited their turn in a line of volunteers and carried bags filled with toys through the Lausche Building at the Ohio Expo Center & State Fairgrounds.

In their actions, they were unassuming, helping bring holiday joy to families in central Ohio. But these volunteers were far from unrecognizable in Columbus.

They were safety Jaylen McClain, defensive tackle Eddrick Houston, safety Caleb Downs and running back James Peoples — a collection of some of Ohio State football’s top contributors this season.

And they were there to fulfill a vision of McClain’s.

The McClain family recently launched Everyday Legends — a foundation created to, “honor and uplift individuals who demonstrate excellence in scholarship, service, and sportsmanship.”

One of its first initiatives came via a partnership with the Salvation Army in Central Ohio. Courtesy of opportunities presented through college football’s name, image and likeness rules, McClain started a virtual toy drive in which donors could purchase toys through an Amazon wish list put together by the foundation with gifts going directly toward Wednesday’s event.

With his teammates working alongside him, McClain — who went to Target the day after Ohio State’s loss in the Big Ten Championship Game to ensure enough toys were purchased — helped those in a community far from his home state of New Jersey.

“I didn’t have everything, but my parents provided so much support for me and made sacrifices for my life,” McClain told cleveland.com. “Now that I have a bigger platform for myself as a college football player and NIL, I’m able to give my blessings off to other people, other foundations and be able to recognize other people that also have the blessings.”



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Everyone caught up to Oregon’s business model. Can Ducks win it all in a world they pioneered?

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After decades of milestone wins on its climb to college football powerhouse status, Oregon found itself on the other side of a signature victory this season.

As Indiana celebrated on the Ducks’ home field on Oct. 11, an Oregon staffer shook the hand of a Hoosiers assistant coach and congratulated him on a 30-20 win that helped validate IU as a national championship contender.

“We’re hard to beat,” the Oregon staffer said.

No doubt. Since joining the Big Ten last year, the Ducks are 17-1 in conference play and 24-2 overall, with a league title in their debut season. Since 2010, Oregon is tied for fifth in the nation in victories with Oklahoma at 161. Only Alabama, Ohio State, Clemson and Georgia have more.

“We’ve been building to a standard of what winning football looks like, regardless of conference,” head coach Dan Lanning said this week.

After the Ducks spent years breaking through barriers that previously required something akin to birthright status for entry, college football has met them where they are. Adaptability and innovation are cornerstones of the Oregon brand, so of course, no school was better prepared to succeed when NCAA amateurism crumbled and the ability to effectively pay players became a necessity for programs that aspire to win national championships.

Oregon football has never been better, but the Ducks are no longer college football’s gate-crashers.

“There’s been some great stories in college football, but it’s even harder to stay there, and (the Ducks) have found a way to stay there,” said Craig Pintens, who was a high-ranking administrator at Oregon from 2011 through ’18 before becoming athletic director at Loyola Marymount.

In this year’s College Football Playoff, Indiana, Texas Tech and Ole Miss are the new-money climbers, no longer constrained by their histories.

The Ducks? Heading into a first-round home game against 12th-seeded James Madison on Saturday, they are just another team trying to win a championship.

Well, maybe not just another team.

You see, Oregon is not quite a member of the establishment class, either. It has a lot more in common with Ohio State, Georgia, Oklahoma, Alabama and Miami these days than with the Hoosiers, Red Raiders and Rebels — with one notable exception.

That first group has combined for 13 national titles since 2000 and 34 in college football’s poll era, dating to 1936.

The Ducks are still seeking their first.

“They’ve built the entire sundae at this point,” Pintens said. “It’s just a matter of putting that cherry on the top. And it is inevitable. It’s going to happen.”


College football has never cultivated upward mobility. Past success is the best predictor of future success. Lineage and tradition are prized commodities.

The schools at the top of the food chain tend to stay there — or have an easier time getting back when they slip. Those toward the bottom generally get stuck.

There are outliers. Nebraska looks as if it may never recreate the glory days of the 1970s, ’80s and ’90s. Clemson went from good to elite under Dabo Swinney, but that era of dominance is increasingly looking like a moment in time rather than a permanent change.

And then there’s Oregon, the most obvious exception that proves the rule.

The Ducks didn’t have USC’s Heritage Hall, a shrine to a program that claims 11 national titles and eight Heisman winners. They didn’t have Touchdown Jesus, Notre Dame’s iconic monument to the program’s essential place in the history of college football.

“We didn’t have the kinds of things that Ohio State and Texas and all these legacy programs had, but we did feel like we had a chance,” former Oregon athletic director Pat Kilkenny said.

The first baby step toward Oregon shedding its history came in Shreveport, La., of all places, with quarterback Bill Musgrave leading coach Rich Brooks’ Ducks to a victory in the program’s first postseason game in 26 years, the 1989 Independence Bowl against Tulsa.

The mid-1990s featured trips to the Rose and Cotton bowls that signaled progress but also showed the Ducks still had a long way to go: Oregon lost those games to Penn State and Colorado by a combined score of 76-26.

Nike co-founder and Oregon alum Phil Knight’s involvement and investment in the program brought a grander vision in the early 2000s. Why not put up a billboard in Times Square to promote quarterback Joey Harrington as a Heisman Trophy contender in 2001?

“I think our optimism was more about Holiday Bowl and Top 25,” said Kilkenny, an Oregon native. “But somebody like Phil Knight gets involved, that doesn’t work for him. He doesn’t want to do anything unless he can be the best.”

Oregon football had no distinguishing characteristics, so Knight helped create them.

With Nike’s help, Oregon made uniforms a differentiator in recruiting, unveiling a fresh look almost weekly.

“Being fashion-progressive isn’t exactly indicative of a strong football program, but (Knight) saw it as brand-building,” Kilkenny said.

The Ducks were on the front end of the spread offense revolution under coach Mike Bellotti, then promoted Chip Kelly to head coach and changed the way the game was played by optimizing fast-paced football.

When the facilities arms race was escalating, Oregon built its so-called Death Star, a tinted-glass fortress with a barber shop, sleep pods and tech-integrated lockers. The $68 million Hatfield-Dowlin Complex, funded largely by Knight, opened in 2013.

The Ducks reached the national championship game in 2010 and 2014, losing each time.

They haven’t been back since, which suggests the ascent has stalled. That’s not the case. Through a whirlwind of coaching changes from Kelly’s successor, Mark Helfrich, to Willie Taggart to Mario Cristobal to Lanning in the span of only seven years, Oregon was still progressing.

“I think they’ve built a tremendous culture, and that culture has turned over through multiple coaches,” said Pintens, who credits his former boss, athletic director Rob Mullens, with overseeing the continued growth at Oregon.

Even with Knight’s backing, Oregon is not among the top revenue-generating programs in college football.

“Oregon is not as resourced as some of the other top powers in college football,” Pintens said. “They lack a population base. They don’t play in a huge stadium.”

Autzen Stadium’s gameday experience is one of the best in the country, but the place seats about 56,000, about half the capacity of the largest stadiums in the Big Ten and SEC.

When Oregon spends, it spends on what matters most.

“If you want to be a top-10 team in college football, you better be invested in winning,” Oregon’s Dan Lanning said earlier this season in response to then-Oklahoma State coach Mike Gundy’s comments about how much the Ducks’ roster costs. “We spend to win.”


In 2020, the NCAA lifted its ban on paying college athletes for their name, image and likeness. Quickly, those deals became a proxy for paying players, and Oregon was again an early adopter. Founded by Knight and other prominent donors, Division Street quickly became one of college football’s most well-run NIL collectives, groups that pool funds from boosters to license players’ rights.

Taggart and then Cristobal had already changed the nature of Oregon recruiting, turning the school into a destination for blue-chippers, despite the school’s limited number of those prospects within its geographic footprint.

Lanning was hired away from Georgia to keep that going in 2021. His ability to embrace a more transactional form of recruiting while still establishing a winning culture has allowed Oregon to narrow the gap between itself and the likes of Ohio State and Georgia.

NIL has been “an equalizing force,” Pintens said.

“You could have better facilities, you could have better coaching, better everything, but at the end of the day, if you don’t have any dollars to support that, it’s going to be really difficult to put together a team,” he said.

The transformation that took Oregon decades is happening much faster elsewhere, as paying players spreads talent around and gives the traditional have-nots a chance to become haves.

“The historical programs that weren’t able to compete, it did give them a chance to put a little jet propulsion into their football program, if that’s where they chose to invest,” Kilkenny said.

Fourth-seeded Big 12 champion Texas Tech, with a roster backed by billionaire booster Cody Campbell that reportedly cost more than $28 million, this season won its first outright conference title since 1955.

In the SEC, sixth-ranked Ole Miss has effectively mobilized its resources with the Grove Collective and ripped off three straight double-digit victory campaigns while LSU and Florida (with a combined six national titles) fired their head coaches this season.

In the Big Ten, Indiana, which started the year having lost more games than any other major college football program, has turned unprecedented investment into an unfathomable turnaround under coach Curt Cignetti. The Hoosiers kept rolling after the win in Eugene, knocked off Ohio State in the conference title game, and enter the Playoff as the No. 1 team in the country, boasting the program’s first Heisman Trophy winner in quarterback Fernando Mendoza. The Ducks are no longer the disruptors.

“The willingness and the belief in taking what had been done and saying, OK, we can be No. 1,” Kilkenny said. “We can win it all, and we can be a national brand, that has all happened.”

Oregon’s challenge now is not just to check the last box on the resume and join the blue bloods once and for all but to keep the new wave of gate-crashers from jumping ahead of them in line on the way to the top of the mountain.



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Kirk Herbstreit issues an apology for misunderstood post following Army-Navy game

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Kirk Herbstreit drew the ire of the college football world earlier this week. Now, he’s moving quickly to clear the air after a social media post sparked backlash following the ArmyNavy game.

Herbstreit, who’s become the face of ESPN’s college football coverage, addressed the situation in a lengthy post on X (formerly Twitter). He apologized for what he described as a misleading caption attached to a video clip promoting his Nonstop podcast with colleague Joey Galloway.

“Just wanted to address a mistake that we made on my socials earlier this week related to last weekend’s CFB Saturday,” Herbstreit wrote. “We posted a video where Joey Galloway and I were talking about how strange it was to be home and not traveling on a CFB weekend since the end of August and how we felt like we didn’t know what to do with ourselves. We posted the video with a caption that was very misleading about ‘Weird not having any CFB this weekend.’”

Herbstreit acknowledges that the wording created a bit of confusion, appearing dismissive of games that were played, most notably the Army–Navy Game: “Some took that out of context and ran with it. That’s on me,” he wrote. “My apologies for any disrespect (albeit unintentional) to the teams that played last weekend, especially [Army] and [Navy].”

The original post, which has since been deleted, included a clip from the podcast with the caption, “Saturday not having college football threw us for a loop,” accompanied by a laughing emoji. That message quickly drew a response from Navy Athletics, which quote-tweeted the post with a photo from Saturday’s game.

More on Kirk Herbstreit, Army-Navy controversy 

Alas, Navy went on to defeat Army 17–16 in one of college football’s most iconic rivalry games, a matchup that has occupied a standalone window on the Saturday following conference championship weekend for years. While it has no impact on the College Football Playoff, the game remains one of the sport’s most-watched events, averaging 7.84 million viewers on CBS.

In his apology, Herbstreit emphasized that the Army–Navy Game remains one of his favorite events on the college football calendar: “Not sure there is a game I personally look forward to more EVERY year than Army and Navy,” Herbstreit added. 

“They play for the love for each other and love for the game. Anybody who has ever watched me for the last 30 years on TV knows how I feel about that game.”

Beyond Army–Navy, last weekend still featured a full slate of college football action. Bowl season opened with Washington facing Boise State, the FCS playoffs held quarterfinal games, and South Carolina State defeated Prairie View A&M in the Celebration Bowl.

Listening back to the deleted clip itself, Herbstreit and Galloway never actually stated there was no football being played. Instead, they reflected on the unfamiliar feeling of being home for the first time since August without their usual travel routine.

Still, the initial caption struck a nerve. It highlighted how easily attention can drift toward the Playoff and power conference landscape at the expense of the broader sport.

Herbstreit closed his statement by reiterating that the controversy stemmed from miscommunication, not disrespect. At the least, he felt it necessary to publicly address the situation, and let the college football world know he meant no ill-will towards Army-Navy.



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