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AI Health Monitoring Platform Gets HHS Support for Predictive Healthcare

Yokneam Illit, Israel, June 25, 2025 (GLOBE NEWSWIRE) — Wearable Devices Ltd. (the “Company” or “Wearable Devices”) (Nasdaq: WLDS, WLDSW), a technology growth company specializing in artificial intelligence (“AI”)-powered touchless sensing wearables, recently announced the expansion of its Large Motor Unit Action Potential Model (“LMM”) into new potential markets, such as predictive health monitoring and […]

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Yokneam Illit, Israel, June 25, 2025 (GLOBE NEWSWIRE) — Wearable Devices Ltd. (the “Company” or “Wearable Devices”) (Nasdaq: WLDS, WLDSW), a technology growth company specializing in artificial intelligence (“AI”)-powered touchless sensing wearables, recently announced the expansion of its Large Motor Unit Action Potential Model (“LMM”) into new potential markets, such as predictive health monitoring and cognitive state analytics. This development will enable the broadening of bio-signal intelligence applications beyond wearables and will offer businesses and healthcare providers access to real-time physiological insights for monitoring health and wellness conditions.

This strategic expansion into predictive health monitoring aligns with the rising interest in personalized wellness devices. This interest is now demonstrated at the federal level. U.S. Secretary of Health and Human Services, Robert F. Kennedy Jr., has recently advocated for wearable devices to enhance health monitoring and cognitive well-being, underscoring the public and institutional momentum toward real-time data-driven care.

This announcement follows Wearable Devices’ recent introduction of LMM as a groundbreaking AI-driven bio-signal platform focused on gesture-based control in extended reality (“XR”) and neural interaction with digital devices. The Company’s LMM approach to analyzing muscle activity signals will support the expansion into the field of health monitoring, enabling users to enhance their performance across various domains.

From Passive Monitoring to Proactive Intelligence

Unlike traditional bio-sensors that collect data passively, LMM continuously learns and adapts, turning muscle activity signals from the wrist into actionable insights. The technology is now being evaluated in controlled environments for real-world applications, including:

  Predictive Health Monitoring – Detecting hidden patterns in muscle activity that may indicate early signs of health conditions before symptoms appear, revolutionizing preventive diagnostics and digital health tracking.
     
  Cognitive State & Performance Analytics – Monitoring focus, fatigue, and stress levels through muscle tone and micro-movements, optimizing work productivity and mental well-being.
     
  Exploring Predictive Analytics – Assessing whether continuous monitoring of neural data can improve AI-driven user behavior predictions.

A Platform for Innovation: Opening LMM to Business Partners

Recognizing the transformative potential of bio-signal intelligence, Wearable Devices is intending to make LMM available to enterprises, researchers, and developers. The Company’s AI-powered bio-signal data platform is expected to enable businesses to:

  Develop custom applications tailored to healthcare and sports for athletic performance optimization.
     
  Integrate real-time physiological insights into enterprise solutions to enhance safety, performance, and productivity.
     
  Leverage LMM’s AI engine to continuously refine predictive health and interaction models.

Following the initial evaluation phase, Wearable Devices aims to accelerate commercialization and strategic partnerships across the health sector, reinforcing its position as a pioneer in bio-signal intelligence and neural interface technology.

About Wearable Devices Ltd.

Wearable Devices Ltd. is a pioneering growth company revolutionizing human-computer interaction through its AI-powered neural input technology for both consumer and business markets. Leveraging proprietary sensors, software, and advanced AI algorithms, the Company’s innovative products, including the Mudra Band for iOS and Mudra Link for Android, enable seamless, touch-free interaction by transforming subtle finger and wrist movements into intuitive controls. These groundbreaking solutions enhance gaming, and the rapidly expanding AR/VR/XR landscapes. The Company offers a dual-channel business model: direct-to-consumer sales and enterprise licensing. Its flagship Mudra Band integrates functional and stylish design with cutting-edge AI to empower consumers, while its enterprise solutions provide businesses with the tools to deliver immersive and interactive experiences. By setting the input standard for the XR market, Wearable Devices is redefining user experiences and driving innovation in one of the fastest-growing tech sectors. Wearable Devices’ ordinary shares and warrants trade on the Nasdaq under the symbols “WLDS” and “WLDSW,” respectively.

Forward-Looking Statements Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when we discuss the benefits and advantages of our devices and technology, including the potential of LMMs, the potential to accelerate commercialization and strategic partnerships across the health sector, the rising interest in personalized wellness devices and entering markets that need real-time physiological insights. All statements other than statements of historical facts included in this press release regarding our strategies, prospects, financial condition, operations, costs, plans and objectives are forward-looking statements. Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: the trading of our ordinary shares or warrants and the development of a liquid trading market; our ability to successfully market our products and services; the acceptance of our products and services by customers; our continued ability to pay operating costs and ability to meet demand for our products and services; the amount and nature of competition from other security and telecom products and services; the effects of changes in the cybersecurity and telecom markets; our ability to successfully develop new products and services; our success establishing and maintaining collaborative, strategic alliance agreements, licensing and supplier arrangements; our ability to comply with applicable regulations; and the other risks and uncertainties described in our annual report on Form 20-F for the year ended December 31, 2024, filed on March 20, 2025 and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact
Michal Efraty
IR@wearabledevices.co.il




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How to get the most from your AI fitness coach

Have you met your new AI fitness coach yet? If not, they’re out there waiting for you, in whatever app or device you choose. If you buy into the hype, your new AI personal trainer will be ready and willing to give you the advice and workout plans you need, not to mention solving all […]

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Have you met your new AI fitness coach yet? If not, they’re out there waiting for you, in whatever app or device you choose. If you buy into the hype, your new AI personal trainer will be ready and willing to give you the advice and workout plans you need, not to mention solving all your fitness issues in one fell swoop.

Yeah, right.

If there’s one thing we’ve all learned about AI in the last couple of years, it’s that it comes in many flavors. Good and bad. Straightforward and duplicitous. Complete and sketchy. As someone who has worked in tech and written about AI, my approach has always been to dig in and understand how it works, its strengths, and how to address its limitations. So let’s go there.

The AI fitness info

AI fitness coach
Shutterstock

Any investigation of AI-based fitness coaching begins with the quality of the information it gathers. For fitness executives like Jonathan Shottan, the Chief Product and Content Officer of Tonal, the goal is to use AI fitness information to create what he calls “training modalities” like Pilates. The idea is to give Tonal trainers complete information they can use with both elite athletes and ordinary folks looking to improve their fitness level.

“Each new modality we introduce unlocks new types of movement patterns, data streams, and user behaviors,” Shottan explains.

That means gathering information on various lifestyles to understand the components of fitness, such as daily recovery, as well as covering different demographics, e.g., beginners and aging adults. The idea is to build what Shottan calls a “digital twin” for every existing Tonal member, and to have that twin become more complete, fitness-wise, for each new member.

How you can use this AI fitness information

AI fitness coach
Shutterstorck

While the information and data set Shottan comes up with might be proprietary to Tonal, that doesn’t mean you can’t follow your own versions of that process from whatever app you choose.

You, too, can build your own digital twin and get recommendations from any number of fitness apps that incorporate AI coaching capability. Whether it’s Fitbod or Jefit for strength training or Runna or TrainAsOne for running, you can find an app that offers coaching in the form of workout and fitness plans, along with recommendations.

The key to getting those recommendations right is the quality of your questions and prompts. To get an idea of how this works, let’s come up with some sample questions in a couple of basic areas.

Strength training. It’s laudable to want to get stronger, but do you have the right plan in place to do it? Are you looking to build a stronger core or add weight to your lifting program? Working with dumbbells, machines, or from a bench? Are you performing the correct number of reps, and are you targeting all the necessary muscle groups?   

Speed and agility. If you’re a distance runner or you have specific speed goals, the questions and prompts change considerably. Are you focusing on HIIT training, or do you have weekly mileage goals? Working too hard? Adding in the right amount of recovery?

These questions may be basic, but if your questions and prompts are off base, you won’t get the answers you need to improve. Similarly, you need to formulate the right prompts in areas like recovery, sleep quality, and nutrition, which is where the link to your trainer reenters the picture.

Using AI to make workout adjustments with your trainer

AI fitness coach
Shutterstock

While it might seem like AI fitness coaches have the chops to replace their real-life counterparts, that’s a bit of an illusion. Clayton Kim, the CTO and co-founder of Flykitt, has helped build an app designed to get a great workout while traveling, but he sees the basic role of a trainer remaining intact.

“Half of the job of a good coach is to help their athlete make real, tangible progress over the course of months and years,” Kim states. AI coaches can excel at this, he indicates, because they can provide both basic fitness goals and motivators.

“But buy-in is key,” he adds. “The creation of a tailored program based on assessment and goals is the easiest piece for AI to do, and a good coach adapts the program based on the athlete’s abilities and how they are performing day-to-day.”

It’s important to remember that any training plan set up by an AI fitness coach represents a starting point, just like it would be for a celebrity trainer or the trainer from your local gym. The evolution of a training plan is what separates the quality of the coaching, and it’s really all about making the right adjustments.

“A good trainer will make these adjustments for you, but if you can’t access a person, AI can be good at modifying if it has the data it needs,” Kim says. “You can select a mobility workout versus a high-intensity workout when you’re not feeling a hundred percent.  You can also indicate how recovered you are, so that’s another great way to get the workout you need that day, even if you don’t want to change styles.”

Do you still need a real personal trainer?

AI fitness coach
Victor Freitas / Unsplash

Given the way AI fitness coaches can fill in the gaps and help you make adjustments, it’s fair to ask if you can ditch your personal trainer and save a few bucks in the process. For Kim, the answer is an emphatic “no.”

“The human impact of a coach cannot be underestimated,” he says. “Just by having another human being physically present or holding you accountable, it makes a tremendous difference in how well you stick to your program, especially in the long term.”

What AI does, Kim adds, is mimic the tricks of the trade that coaches use, along with some of the rules of thumb, guidelines, and strategies. It’s also especially appealing to both Gen Z and Gen Alpha, Kim says, because there’s “a much, much higher affinity to casually talking to an AI.”

Realistic expectations and the future of AI fitness coaches

AI fitness coach
Shutterstock

From entertainment to the workplace, any discussion of AI tends to focus on the future, both in the long and short term, and fitness is no exception. It won’t change the world right away, but it’s carving out a significant role.

“I don’t see AI completely replacing the human touch, [but] virtual fitness coaches have great potential to help trainers manage their client loads, continue progress outside of the gym, or maintain fitness goals while traveling or outside of a normal routine,” Kim summarizes.

“The same way physical therapists have started to implement AI to help their clients complete assignments in between sessions, for example, AI fitness coaches can be a complement for those who still want that in-person touch.”

The future, though, looks far different for AI fitness coaches. “I expect to see a live, vision-powered coach coming onto the market soon,” Kim predicts. “Gyms will start integrating AI programs into their apps, and some will start providing live form feedback at various exercise stations. Expect to see cameras popping up in gyms because it’s hard to use your phone.”

That, in turn, will likely lead to in-person encounters with a coach that isn’t necessarily a flesh-and-blood counterpart.

“Eventually, AI coaches will become avatars you can FaceTime call through your workout,” Kim says, “giving you live updates and motivation as you go. Or with cameras in the gym, you can reach out when you need form assists or changes to your plan.”








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Artificial Intelligence in Sports Market Size, Share Growth

Artificial Intelligence in Sports Market The Artificial Intelligence in Sports market is transforming the way athletic performance, fan engagement, and operational efficiencies are managed. Leveraging advanced AI technologies, this industry is witnessing rapid innovation, significantly impacting sports analytics, injury prevention, and personalized training solutions. Market Size and Overview The Global Artificial Intelligence in Sports Market […]

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Artificial Intelligence in Sports Market

Artificial Intelligence in Sports Market

The Artificial Intelligence in Sports market is transforming the way athletic performance, fan engagement, and operational efficiencies are managed. Leveraging advanced AI technologies, this industry is witnessing rapid innovation, significantly impacting sports analytics, injury prevention, and personalized training solutions.

Market Size and Overview

The Global Artificial Intelligence in Sports Market size is estimated to be valued at USD 7.73 billion in 2025 and is expected to reach USD 39.65 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 26% from 2025 to 2032. This robust market growth reflects rising adoption across professional sports, e-sports, and fitness sectors, driven by increasing demand for data-driven performance enhancements and immersive fan experiences. The market report highlights expanding investments in AI-enabled wearables and AI-powered camera systems as critical contributors to the accelerating market revenue.

Request Sample Copy of Research Report: https://www.coherentmarketinsights.com/insight/request-sample/7184

Actionable Insights

– Production Capacity: Major market players increased AI-powered wearable production capacity by over 40% in 2024 due to high demand among athletes and fitness enthusiasts.

– Pricing Trends: Dynamic pricing of AI analytics platforms showed an average annual decrease of 5%, facilitating wider adoption across mid-tier sports franchises.

– Exports and Imports: Asia-Pacific recorded a 35% surge in exports of AI sports analytics solutions in 2025, primarily to North America and Europe.

– Use Cases: AI in athlete injury prevention platforms saw a 28% growth in deployment across professional football leagues in 2024, leading to measurable decreases in player downtime.

– Nano-Level Indicators: Micro-segmentation revealed that AI-enabled fan engagement tools yield 22% higher average revenue per user (ARPU) in digital broadcasting sectors.

Growth Factors

– Accelerated deployment of machine learning algorithms in player scouting and performance optimization resulted in a 32% efficiency improvement in 2024.

– Emergence of VR and AR integrations with AI for enhanced fan experiences pushed market growth, with over 50 million users engaging in AI-driven sports simulators worldwide by mid-2025.

– Increased collaboration between AI providers and professional leagues led to a deeper integration of AI in tactical decision-making, driving business growth notably in European football circles.

Market Trends

– The shift towards predictive analytics for injury risk management is a dominant market trend observed in 2024-2025. Several clubs reduced injury rates by up to 25% using AI-driven data models.

– Use of natural language processing (NLP) to analyze fan sentiment and customize live commentary is expanding rapidly, improving fan retention by 15% year-over-year.

– Seamless AI integration with IoT devices for real-time athlete monitoring is expected to redefine game-day operations by 2030, with prototypes showing 98% accuracy in physiological data capture.

Limited Period Offer | Buy Now, Get Up to 25% Off on Research Report @ https://www.coherentmarketinsights.com/insight/buy-now/7184

Key Takeaways

By Region:

– North America: Leads in AI sports technology adoption, due to extensive funding in sports tech startups and professional leagues’ innovation initiatives.

– Latin America: Focuses on AI for football analytics and fan engagement platforms targeting expanding digital audiences.

– Europe: Drives AI-powered tactical and training analytics, with regulatory support fostering advanced R&D.

– Asia Pacific: Emerges as a manufacturing and export hub for AI-enabled wearables and sports equipment.

– Middle East: Invests heavily in smart stadium projects leveraging AI to enhance spectator experience.

– Africa: Sees growing AI adoption in grassroots sports development programs to identify and nurture talent.

By Segment:

– Technology Type:

– AI-driven wearables: Widely used for real-time biometrics and injury prevention (e.g., heart rate and motion sensors in basketball training).

– AI analytics software: Critical for performance analysis and opponent scouting in professional leagues.

– AI-enhanced broadcasting tools: Improve viewer engagement via personalized content delivery.

– Application:

– Athlete analytics: Enables optimized training regimes and biomechanical assessments.

– Fan engagement: Combines AI with AR/VR to revolutionize sports viewing experiences.

– Operational management: Adopts AI for ticketing, crowd control, and stadium security enhancements.

Key Players

– Amazon Web Services, Inc.

– Apple Inc.

– Catapult Group International Ltd

– Fujitsu Limited

– Google LLC

– IBM Corporation

– Intel Corporation

– Microsoft Corporation

– Movella Holdings Inc.

– NEC Corporation

– Oracle Corporation

– Perform Group

– Qualcomm Technologies, Inc.

– Salesforce.com Inc.

– SAS Institute, Inc.

Competitive Strategies

– Several market companies like Microsoft Corporation and IBM Corporation have invested significantly in cloud-based AI sports analytics platforms, increasing user base penetration by 40% through strategic partnerships with major leagues.

– Google LLC accelerated innovation by acquiring niche AI startups specializing in computer vision for sports event summarization, yielding a 30% improvement in video analysis accuracy.

– Amazon Web Services emphasized scalable infrastructure, enabling smaller market players and teams to access sophisticated AI tools, expanding the overall Artificial Intelligence in Sports market share.

Limited Period Offer | Buy Now, Get Up to 25% Off on Research Report @ https://www.coherentmarketinsights.com/insight/buy-now/7184

FAQs

1. Who are the dominant players in the Artificial Intelligence in Sports market?

The dominant players include Amazon Web Services, Apple Inc., Google LLC, IBM Corporation, and Microsoft Corporation, spearheading innovation via cloud AI platforms, wearables, and advanced analytics solutions.

2. What will be the size of the Artificial Intelligence in Sports market in the coming years?

The market size is projected to increase from USD 7.73 billion in 2025 to USD 39.65 billion by 2032, with a CAGR of 26%, driven by expanding applications and technological advancements.

3. Which end-user industry has the largest growth opportunity?

Professional sports leagues, including football, basketball, and e-sports, represent the largest growth opportunity due to their adoption of AI-powered performance and fan engagement tools.

4. How will market development trends evolve over the next five years?

Trends point towards greater use of AI in predictive injury management, AI-augmented broadcasting, and integration with IoT devices for real-time athlete monitoring and operational efficiency.

5. What is the nature of the competitive landscape and challenges in the Artificial Intelligence in Sports market?

The competitive landscape is highly dynamic, characterized by constant innovation and strategic acquisitions; challenges include data privacy concerns and the high cost of AI technology deployment.

6. What go-to-market strategies are commonly adopted in the Artificial Intelligence in Sports market?

Market players typically combine strategic partnerships with sports franchises, acquisition of AI startups, and development of scalable cloud solutions to broaden market penetration and enhance market revenue streams.

Author of this marketing PR:

Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice’s dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.

Coherent Market Insights Pvt Ltd,

533 Airport Boulevard,

Suite 400, Burlingame,

CA 94010, United States

About Us:

Coherent Market Insights leads into data and analytics, audience measurement, consumer behaviours, and market trend analysis. From shorter dispatch to in-depth insights, CMI has exceled in offering research, analytics, and consumer-focused shifts for nearly a decade. With cutting-edge syndicated tools and custom-made research services, we empower businesses to move in the direction of growth. We are multifunctional in our work scope and have 450+ seasoned consultants, analysts, and researchers across 26+ industries spread out in 32+ countries.

This release was published on openPR.



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10 Must-Know Insights in Sports Journalism Today – Landon Buford.com

In the fast-paced world of sports journalism, staying updated with the latest trends and insights is essential. Whether you’re a budding journalist or a seasoned veteran, understanding the evolving landscape can greatly enhance your storytelling and reporting skills. This blog will walk you through ten crucial insights that shape sports journalism today. 1. The Rise […]

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In the fast-paced world of sports journalism, staying updated with the latest trends and insights is essential. Whether you’re a budding journalist or a seasoned veteran, understanding the evolving landscape can greatly enhance your storytelling and reporting skills. This blog will walk you through ten crucial insights that shape sports journalism today.
Dynamic scene capturing a filmmaker shooting an outdoor soccer match on a sunny day.Dynamic scene capturing a filmmaker shooting an outdoor soccer match on a sunny day.

1. The Rise of Digital Media

With the rise of social media and online platforms, sports journalism has shifted dramatically. Traditional outlets must now compete with instant news and commentary found online. These changes have empowered fans, allowing them to engage with content and express their opinions in real time.

In this digital age, journalists have to be quick on their feet. The pressure to report swiftly can sometimes overshadow the need for accuracy, and balancing these two can be a daunting task. Yet, it’s this very immediacy that has transformed how stories are told. Embracing multimedia tools can amplify the reach of a single story, tapping into a diverse audience on various platforms.

In other words, while the landscape may be competitive, it also offers journalists unprecedented opportunities to innovate and connect directly with their audience. The key lies in understanding how to navigate these waters while maintaining the integrity of the journalism profession.

2. Data-Driven Reporting

Numbers and analytics play a crucial role in storytelling today. Understanding statistics can help journalists create more engaging narratives. In an era where data is abundant, the challenge is not just to collect it but to interpret it in ways that resonate with readers.

Incorporating stats into articles can offer insight that captivates audiences, but it requires a balance. The storytelling aspect should not overshadow the numbers. Instead, reporters must find ways to weave statistics into their narratives seamlessly, using them to support compelling stories about athletes and teams.

3. The Importance of Multimedia

Incorporating videos, podcasts, and graphics into reporting enhances the story and attracts a wider audience. We live in a visual world, and readers are hungry for content that is not only informative but also engaging.

For instance, a well-crafted video breakdown of a game-winning play can often convey emotions and dynamics that words alone cannot. Furthermore, podcasts have surged in popularity, offering deeper dives into topics that allow for nuanced discussions. These formats shouldn’t just be add-ons; they should be integral to how stories are told in the digital age.

4. Embracing Audience Interaction

Engaging with fans and readers through social media and live Q&As fosters a community and keeps the dialogue open. This interaction allows journalists to receive immediate feedback and understand what resonates with their audience.

Moreover, it humanizes the journalist as readers connect not just with their work but with the person behind the story. This engagement can also inspire more informed articles as journalists receive insights and opinions that shape future content.

5. Ethical Considerations in Reporting

Maintaining integrity is vital. Journalists must navigate the challenges of misinformation and ensure accuracy in their reporting. With the rapid dissemination of information, it can be tempting to jump on a story without verifying the facts.

However, ethical journalism requires diligence. Fact-checking processes, responsible sourcing, and an unwavering commitment to truth must not be compromised. Upholding these standards is crucial to maintaining credibility in the industry.

6. Diversity in Sports Media

A diverse range of voices in sports journalism leads to more comprehensive coverage and richer storytelling. When those from varied backgrounds tell stories, they bring unique perspectives that can highlight different aspects of sports culture and society.

This diversity is not just in terms of ethnicity but also in gender, age, and lived experiences. Increasing representation creates narratives that resonate with a broader audience, reminding us that sports are not just about competition but also about community, identity, and inclusion.

Commentators are not just voices during the game; they shape narratives and influence public perception of athletes and events. Their commentary can elevate the excitement or offer in-depth analyses that enhance the viewers’ understanding of the game.

These individuals often serve as a bridge between the audience and the stadium, translating the minute details of the game into captivating stories. Whether they provide critical analysis or emotional reaction, their role is vital in shaping how fans perceive the sporting world.

8. Adapting to Changes in Audience Preferences

This doesn’t mean abandoning deep dives and investigative pieces; rather, it suggests finding a balance. Journalists should look for ways to condense complex stories into more accessible formats while still preserving essential insights.

9. Navigating the Freelance Landscape

Freelancing is becoming more common in sports journalism. Knowing how to pitch stories and build a brand is essential for success. Unlike traditional positions, freelancers must carve out their niche and establish credibility in the crowded marketplace.

Additionally, networking and self-promotion become critical skills. Finding the right platforms to showcase work and connect with editors or potential clients can be key to surviving and thriving in this ever-evolving environment.

Keeping an eye on future trends, from technology to regulatory changes, will prepare journalists for the challenges and opportunities ahead. The rise of artificial intelligence and machine learning in data analysis is just one example of how the industry can transform.

Furthermore, ethical considerations regarding data privacy and security will likely evolve alongside technology. Staying informed and adaptable will be the cornerstone of success for any journalist navigating the future of sports journalism.



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the £16bn industry driving Brad Pitt blockbuster

With his neon yellow baseball cap turned backwards on his head and sporting a wristful of beaded bracelets, Lando Norris casually signed autographs for a crowd of fans as he arrived at Silverstone on Thursday. The McLaren driver, 25, is expecting strong support at the Formula 1 British Grand Prix this weekend, especially from those […]

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With his neon yellow baseball cap turned backwards on his head and sporting a wristful of beaded bracelets, Lando Norris casually signed autographs for a crowd of fans as he arrived at Silverstone on Thursday.

The McLaren driver, 25, is expecting strong support at the Formula 1 British Grand Prix this weekend, especially from those in the “Landostand”, the grandstand newly named after him.

He may have looked relaxed but the pressure is on. Wearing the brand’s papaya and black colours, the young Briton will be hoping to compound his success at last week’s Austrian Grand Prix, against his team mate Oscar Piastri.

More than 480,000 people are expected to attend the sold-out event, 160,000 of them on Sunday for the main race.

Hype around racing is even more frenzied than usual, driven by Brad Pitt’s new film, F1, co-produced by Lewis Hamilton, in which he plays Sonny Hayes, Formula 1’s most promising driver in the 1990s until an accident nearly ended his career before he stages a comeback.

Although the excitement surrounding the F1 racing event is the most obvious aspect of its impact on the economy around Silverstone, its influence extends well beyond the weekend crowds and into the broader British tech ecosystem.

Sport has long been a driver of technological innovation as teams strive to get an edge over one another, and nowhere is this more so than in motor racing.

Brad Pitt as Sonny Hayes in F1 racing attire.

Brad Pitt new film, F1, has raised the interest in the sport at a crucial time

SCOTT GARFIELD / COURTESY WARNER BROS

Over its 75-year history the premier motorsport series has brought some extraordinary inventions, including developing a breathing device in only four weeks during Covid, applying pitstop techniques within Great Ormond Street Hospital to cut errors after surgery on infants and introducing regenerative braking on London buses to cut emissions.

The financial impact is huge. UK motorsport and engineering services turned over £16 billion in 2023 and employed 50,000 people, according to a report by the Motorsport Industry Association (MIA) and Grant Thornton.

From next year, ten of the eleven Formula One teams will have either headquarters or a base in the UK: Cadillac F1 and Audi F1 will both be joining the grid next year and opening facilities in Britain. More than 50,000 people are employed by the 4,500 companies that make up F1’s supply chain. Off the track, the popularity of ESports, virtual or “sim” racing, is gaining ground and proving another lucrative source of income.

To capture some of this energy, a group called the Silverstone Technology Cluster was started in 2017 by Pim van Baarsen to foster engineering, software and electronics businesses located by the track, which is nestled almost exactly between Oxford and Cambridge, an area dubbed UK Motorsport Valley.

More than half its businesses are in motorsport and automotive but others are harnessing the innovations born out of motorsport to push the boundaries in fields such as aerospace, energy and healthcare.

Four men stand in front of a new Audi F1 car.

Audi will enter Formula 1 next year

AP PHOTO/OLIVIER MATTHYS

One example, based in the business park around the track, is Dumarey Flybrid, set up in 2007, which developed a small flywheel system for building sites. Its product stores kinetic energy and works alongside a traditional generator to power tower cranes. It started because Formula 1 implemented an “engine freeze”, a rule that stopped further pushes to improve engines and instead challenged racing teams to develop hybrid power systems, and it was the first business to use kinetic energy in motor car racing.

Another is Wirth Research, which specialised in computational fluid dynamics, computer simulation used to study flows around objects, in F1 car design. The idea is to help engineers to understand how air moves over a car or how water flows through pipes so they can design things more efficiently and solve problems before building them.

Wirth has used this expertise to branch out into products used by supermarkets to improve the efficiency of their chillers and cut energy consumption.

British car racing champions play a central role in this halo effect of tech, especially one of the world’s most successful: McLaren. Once dubbed the Manchester United of the sport, it was founded in 1963 by Bruce McLaren, a New Zealand-born racing driver who was killed at Goodwood aged 32. Ever since, it has become a global powerhouse in motorsport, winning numerous championships in the 1980s and 2000s with drivers including Ayrton Senna and Lewis Hamilton.

Formula 1 fans at Silverstone Circuit.

Fans of Lewis Hamilton at Silverstone before this weekend’s British Grand Prix

MARK SUTTON/FORMULA 1 VIA GETTY IMAGES

It is recognised for its cutting-edge technology, engineering expertise and contributions to the broader automotive and tech industries. The brand is also a magnet for others who want the cachet of its association, and its partners include Dropbox and Lego.

Dan Keyworth, director of business technology at McLaren Racing, said the emphasis on tech was only increasing: “I think it’s seen as one of the major battlegrounds across the teams … a lot of the teams will be continuing to focus on the technology race off track: who can bring the best tools, systems, software to the game.

“We have a great phrase here — for every pound we spend on the car, we spend a pound on tools, methods and technology — because there has to be an equitable investment in what we do,” he told the TechRadar website.

Aerial view of the McLaren Technology Centre in Woking, England.

The McLaren technology centre in Woking, Surrey

DAVID GODDARD/GETTY IMAGES

Racing is not an easy world to be in. McLaren has been under financial strain over the past few years and underwent a substantial restructuring in 2020 compounded by Covid as supply chains were upended. Then there were problems with its new Artura hybrid sportscar.

The latest accounts for McLaren Racing, filed in September, revealed that it made £431 million in revenue and a profit of £30.4 million for the year ending December 2023. In March last year the Bahrain sovereign wealth fund Mumtalakat bought the McLaren Group, which includes McLaren Automotive, which hand-builds lightweight supercars, and a majority stake in McLaren Racing.

Airports such as Heathrow use technology developed by McLaren’s spun-off technology division to receive real-time data on departures and arrivals, allowing them to predict delays and manage congestion.

High-performance luxury UK car companies such as Aston Martin, McLaren and Morgan account for a mere 4 per cent of UK car production but are responsible for 12 per cent of its value and employed 15,000 people, according to a recent study by the Society of Motor Manufacturers and Traders.

Norris is the most likely British driver to win the Grand Prix but another Brit, George Russell, could also have a chance of victory, with the cooler conditions in England lending themselves to his Mercedes, which struggles in the heat. Hamilton, the nine-time winner, is aiming forten; he is yet to stand on the podium for his new team, Ferrari.

Spectators’ eyes will be on the hotly contested 2025 British Grand Prix at Silverstone, but there is a far more complex engine under the bonnet, which continues beyond the wave of the chequered flag.



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Catapult Group International to Hold Virtual-Only 2025 AGM

Don’t Miss TipRanks’ Half-Year Sale Catapult Group International ( (AU:CAT) ) has provided an announcement. Catapult Group International Ltd has announced that its 2025 Annual General Meeting (AGM) will be conducted as a virtual-only event on August 5, 2025. Shareholders, proxies, and guests can participate via the MUFG Corporate Markets online platform, which allows for […]

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Don’t Miss TipRanks’ Half-Year Sale

Catapult Group International ( (AU:CAT) ) has provided an announcement.

Catapult Group International Ltd has announced that its 2025 Annual General Meeting (AGM) will be conducted as a virtual-only event on August 5, 2025. Shareholders, proxies, and guests can participate via the MUFG Corporate Markets online platform, which allows for listening, voting, and asking questions. This move to a virtual format reflects a growing trend in corporate governance, potentially increasing accessibility and convenience for stakeholders.

The most recent analyst rating on (AU:CAT) stock is a Buy with a A$3.50 price target. To see the full list of analyst forecasts on Catapult Group International stock, see the AU:CAT Stock Forecast page.

More about Catapult Group International

Catapult Group International Ltd operates in the sports technology industry, providing performance analytics and wearable technology solutions to sports teams and athletes. The company focuses on enhancing athletic performance and optimizing team strategies through data-driven insights.

Average Trading Volume: 1,403,454

Technical Sentiment Signal: Buy

Current Market Cap: A$1.58B

See more insights into CAT stock on TipRanks’ Stock Analysis page.

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Fitness facility at Leisure Center opens with new equipment

W. John Wood  |  Special to The News and Farmer Jefferson County’s Leisure Center has gone through a number of changes making it a better place offering more opportunities to the senior citizens of Jefferson County. One new change that adds not only an additional aesthetic appeal but also a practical one is updating the fitness […]

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Jefferson County’s Leisure Center has gone through a number of changes making it a better place offering more opportunities to the senior citizens of Jefferson County. One new change that adds not only an additional aesthetic appeal but also a practical one is updating the fitness room.

One of the best ways to reduce the negative aspects associated with aging and improve preventative health concerns is following a good exercise and wellness plan.

“We have done a lot of work on the outside and the inside of the leisure center and it’s an effort that the whole county can be proud of, but for the seniors that come here and utilize the center, they love it. The one thing many of the seniors wanted was to update the equipment in our fitness room,” said Jefferson County Leisure Center Director Tammy Bennett.

Technology has changed the way we exercise the way the smartphone has changed communications. The pedometer was replaced by the Fitbit and shows how new fitness equipment can provide more effective exercise opportunities to a larger group.

“When we started to tackle the project of updating the equipment we found that some of the treadmills were really out of date. The new equipment was much more user friendly than the older equipment had been,” Bennett said.

One of the hallmarks of local government stresses providing constituents the best service possible while remaining good financial stewards of taxpayer dollars. Bennett began scouring organizations looking for grants and funding mechanisms that would help modernize the fitness room. Then she suddenly got a call from Wrens City Manager Arty Thrift about a grant that the city of Wrens received from American Association of Retired Persons (AARP).

Thrift originally was going to use the AARP to create more opportunities that focused on seniors in Wrens because of the specifics of the grant and knowing what Bennet was trying to do, the AARP grant could be used to help add equipment to the fitness center.

“Mr. Arty had called me about the AARP grant and he said that this grant would really help us and fit what we were trying to do. Then we were able to really start looking at what do our seniors need and want to really help them exercise and practice wellness,” Bennet said.

Bennet said we started to get some new treadmills, exercise bicycles and some dumb bells. The county also put in some speakers and a new TV.

“Right now we have three different classes we offer and usually have about 8-9 people per class. Caleb Moore, son of Mayor of Wadley Harold Moore plays college basketball and has to maintain his exercise routine in the summers is our instructor. It’s great to have a young guy with a lot of energy encouraging our seniors to keep exercising and remain active,” Bennett said.



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