What’s Happening?
The 23XI Racing and Front Row Motorsports lawsuit will continue for some time. However, many developments will occur along…
Integration includes the NASCAR All-Star Open on Sunday, May 18 and NASCAR Cup Series Cracker Barrel 400 Race on Sunday, June 1
Installation of Aires products will optimize the electromagnetic field (EMF) environment surrounding Finchum & crew
Garage 66 Ford Mustang, Finchum & crew will prominently showcase Aires brand marks
NASCAR broadcasts reach 195 countries1 with TV viewership of 3.3 million per race2
Toronto, Ontario–(Newsfile Corp. – May 13, 2025) – American Aires Inc. (CSE: WIFI) (OTCQB: AAIRF) (“Aires” or the “Company”), a pioneer in advanced technology designed to optimize electromagnetic field (EMF) environments to support health and well-being, has activated its second Chad Finchum sponsorship integration in a multi-race partnership, which will run throughout the remainder of May and include the NASCAR Cup Series All-Star Open at North Wilkesboro Speedway, North Carolina, on Sunday, May 18, and the NASCAR Cup Series Cracker Barrel 400 at Nashville Superspeedway on Sunday, June 1. Building on knowledge gained from the Company’s initial sponsorship success in October 2024, Aires will strategically install its products to optimize the electromagnetic field environment surrounding Finchum and the Garage 66 team to support their health while they use advanced in-race communication systems before and during the multiple race weekends. The widespread popularity and global reach of NASCAR includes Cup Series broadcasts being available in 195 countries and 29 languages,1 and TV viewership in 2025 to date totaling 42.3 million for an average of 3.3 million per race.2
Finchum, crew and the Garage 66 Ford Mustang car will also prominently showcase the Aires brand and its products throughout multiple race weekends, including Aires brand marks being featured in the car’s paint scheme, specifically on the highly visible hood, in addition to branding on the door, roof and bumper. Interactions with Finchum and crew will provide Aires with co-branded photo and video assets that the Company will leverage before and after the races across various Aires marketing campaigns and channels to enhance marketing efficiency and raise household awareness of the Aires brand, which will help reinforce consumer purchase patterns.

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“It’s great to be partnering again with Chad Finchum and the Garage 66 team,” said Josh Bruni, CEO of Aires. “Chad isn’t just a competitor – he’s a new father, an elite performer, and someone who understands the connection between environment and performance. That makes this partnership deeply aligned. He discovered Aires through his personal pursuit of a cleaner, healthier life – at home and on the track. And like many athletes we work with, he knows that high performance starts with low interference.”
“As the lead sponsor in Nashville, we’re not just showing up with an Aires paint job – we’re making a point. Vehicles are one of the most EMF-saturated spaces in daily life, yet often overlooked. Whether it’s a racecar or a family SUV, Aires helps reformat that invisible layer between technology and biology. This moment is a symbol of something bigger: from arenas to cars to homes, people are rethinking their environments. And we’re proud to help drive that shift forward.”
For Finchum, the 30-year-old will get to drive in NASCAR’s All-Star weekend for the first time. The Knoxville, Tennessee native follows that up with his fourth premier series start in his home state and third at Nashville Superspeedway, most of any circuit on the NASCAR Cup Series calendar. He made his Next Gen debut at the 1.33-mile speedway last year.
“I love short track racing, and I love racing in front of my home crowd. Along with the rest of our Garage 66 partners, Aires has given me the opportunity to do both over the next couple events,” said Finchum. “It feels great to be getting behind the wheel of the Garage 66 entry three times in a five-week span. We can really get into a rhythm and build some momentum heading into these race weekends. With Aires EMF optimization, I will be able to deliver my maximum performance on raceday at both North Wilkesboro and Nashville.”
The Garage 66 team is making its eighth start in the All-Star Open and second at North Wilkesboro. Both there and Nashville, Garage 66 co-owner Carl Long is ready to apply his notes from one year ago to continue the progression and development of his team.
“It is a big deal for our growing program to return to a track with the same driver, same manufacturer, and returning team sponsors. It shows we are providing value to our partners, and it gives us the best chance to keep picking up speed on the racetrack. I know Chad will be laser-focused on doing a great job behind the wheel for all the folks at Aires and driving increased awareness about the benefits of creating EMF-friendly spaces,” said Long.
For more information about the partnership and Aires’ innovative EMF environment optimization technology, please visit https://airestech.com/pages/chad-finchum.
About the NASCAR Races
The NASCAR All-Star Open will be held at the North Wilkesboro Speedway, North Carolina, on Sunday, May 18 at 5:30 pm ET. The 100-lap/62.5-mile race will air on FOX Sports, FS1, MRN, and SiriusXM NASCAR Radio.
The NASCAR Cup Series Cracker Barrel 400 will be held at Nashville Superspeedway, Tennessee, on Sunday, June 1 at 7:00pm ET. The 300-lap/399-mile race will air on Amazon Prime Video, PRN and SiriusXM NASCAR Radio.
About Garage 66
Garage 66 is an American professional stock car racing team, co-owned by Carl Long, fielding the NASCAR Cup Series No. 66 entry out of Statesville, North Carolina. Competing previously under the MBM Motorsports banner and most recently as Power Source, Garage 66 has been racing in the premier series of NASCAR since 2017. Visit MBMMotorsports.com for more information. Follow the team on Facebook, Instagram, and X.
About American Aires Inc.
American Aires Inc. is a Canadian-based nanotechnology company committed to enhancing well-being and environmental safety through science-led innovation, education, and advocacy. The company is selling a line of proprietary patented silicon-based resonator products that optimize electromagnetic field (EMF) environments to support health and well-being.* Aires’ Lifetune products diffract EMF radiation emitted by consumer electronic devices such as cellphones, computers, baby monitors, and Wi-Fi, including the more powerful and rapidly expanding high-speed 5G networks. The Aires Certified SpacesTM (AiresCertifiedSpaces.com) standard is a set of protocols for implementing EMF modulation solutions to create authorized EMF-friendly spaces that support well-being in a tech-driven world. Aires is listed on the CSE under the ticker ‘WiFi’ and on the OTCQB under the symbol ‘AAIRF’. Learn more at investors.airestech.com and airestech.com/blogs/emf-education.
*Note: Based on the Company’s internal and peer-reviewed research studies and clinical trials. For more information please visit https://airestech.com/pages/tech.
Sources:
1. https://nascar101.nascar.com/about-nascar/
2. https://dailydownforce.com/the-complete-2025-nascar-tv-viewership-tracker/
On behalf of the board of directors
Company Contact:
Josh Bruni, CEO
Certain information set forth in this news release may contain forward-looking statements that involve substantial known and unknown risks and uncertainties. All statements other than statements of historical fact are forward-looking statements, including, without limitation, statements regarding future financial position, future market position, growth, innovations, global impact, business strategy, product adoption, use of proceeds, corporate vision, proposed acquisitions, strategic partnerships, joint ventures and strategic alliances and co-operations, budgets, cost and plans and objectives of or involving the Company. Such forward-looking information reflects management’s current beliefs and is based on information currently available to management. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “predicts”, “intends”, “targets”, “aims”, “anticipates” or “believes” or variations (including negative variations) of such words and phrases or may be identified by statements to the effect that certain actions “may”, “could”, “should”, “would”, “might” or “will” be taken, occur or be achieved. A number of known and unknown risks, uncertainties and other factors may cause the actual results or performance to materially differ from any future results or performance expressed or implied by the forward-looking information. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond the control of the Company including, but not limited to, the impact of general economic conditions, industry conditions and dependence upon regulatory approvals. Certain material assumptions regarding such forward-looking statements may be discussed in this news release and the Company’s annual and quarterly management’s discussion and analysis filed at www.sedarplus.ca. Readers are cautioned that the assumptions used in the preparation of such information, although considered reasonable at the time of preparation, may prove to be imprecise and, as such, undue reliance should not be placed on forward-looking statements. The Company does not assume any obligation to update or revise its forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by securities laws.
No securities regulatory authority has either approved or disapproved of the contents of this news release. The Shares have not been, nor will they be, registered under the United States Securities Act of 1933, as amended, or any state securities laws, and may not be offered or sold in the United States, or to or for the account or benefit of any person in the United States, absent registration or an applicable exemption from the registration requirements. This press release shall not constitute an offer to sell or the solicitation of an offer to buy any common shares in the United States, or in any other jurisdiction in which such offer, solicitation or sale would be unlawful. We seek safe harbour.
Neither the Canadian Securities Exchange nor its Market Regulator (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this news release.

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DAYTONA BEACH, Fla. — Winning a sports car racing endurance championship in its series debut season is a rare achievement for any racing team.
Winning two first-year endurance titles at the same time is almost unheard of, but that’s exactly what Pierce Marshall, his longtime coach and co-driver Eric Foss and Matador Motorsports accomplished in Historic Sportscar Racing competition.
“To be blunt, the only time I’m on track is a race weekend with HSR,” Marshall said. “My work schedule just doesn’t allow anything else. So, my approach to this whole thing is to get as much track time as I can at these events, and that’s the way to do it. I do the Michelin Prototype Challenge at every event, as well as run the Mission HSR Classics when they’ve got them. For me, racing is one of those things where I love my hobby, and I’m blessed to be in the position where I have my own race shop and that I can have a car like this.”
Driving the 2017 No. 02 Matador Motorsports Cadillac Dallara DPi, Marshall and Foss won both the HSR Classic Endurance Championship presented by Mission Foods Modern Prototype/Sports Racer championship as well as the season-long endurance title in the top-tier P1 class that was added to the HSR Prototype Challenge presented by Michelin championship this year.
“I would not have had these championships without Eric Foss, who has been with me since I first started racing,” Marshall said. “His coaching and driving have brought me to where I am, and obviously Dan Binks and Binks Motorsports prepare an incredible car for us. The reason I think we consistently had such good performance is that the car was great right off the trailer. There is just no substitute for that. We were able to just get in and go fast right from the very beginning without chasing anything, and that’s honestly key.”
Matador’s season highlight was undoubtedly the HSR Classic Endurance Championship by Mission Foods in which Marshall, Foss and the No. 02 Matador team won two of the year’s four races. In an “odd” occurrence, the team won the opening Round 1 of the season at the HSR Classic Sebring 12 Hour presented by Mission Foods in March and took its second win in Round 3 at Michelin Raceway Road Atlanta in September at the inaugural HSR Classic Road Atlanta 10 Hour presented by Mission Foods.
The victories were backed up by a second-place finish at the HSR Classic Watkins Glen 6 Hour presented by Mission Foods and a third-place showing at the season-ending HSR Classic Daytona 24 Hour presented by Mission Foods, which was enough to secure the 2025 title.
Marshall and Foss have been a winning partnership for more than a decade.
“I was fortunate enough to meet Pierce at the end of 2012, so 13 years ago almost to the day probably, and we started working together,” Foss said. He didn’t have much racing experience back then, but I had a lot of GT experience, and over the years we have really progressed through his race craft.
“When we got to the Prototype stuff I told him, ‘You know, I have no experience in these types of cars,’ but he put a lot of faith in me and said, ‘well, we will learn this together.’ So, it’s been an awesome journey of his learning through me, and me also learning the cars themselves. It just makes it a lot of fun and I’m very grateful how he puts as much faith and trust in me as he does. In return, he is always a pleasure to coach and is really, really honing his race craft and his improvement, especially over the last few years. It has been pretty awesome.”
Marshall, Foss and the No. 02 Matador squad were the only team in the HSR Classic Endurance Modern Prototype division to finish on the podium in every race this year.
“It’s great that HSR and Mission Foods and Juan Gonzalez came up with this concept to make a championship out of these HSR Classic endurance races,” Marshall said. “I would argue they are the toughest ones to win, especially consistently.”
23XI Racing and Front Row Motorsports’ antitrust lawsuit filed against NASCAR over a year ago, and while the lead-up to the trial had plenty of revelations, the nine-day trial also had its fair share of breaking news. Here are five unforgettable things we learned from the 23XI/FRM and NASCAR antitrust trial.
What’s Happening?
The 23XI Racing and Front Row Motorsports lawsuit will continue for some time. However, many developments will occur along…
On day one of the trial, 23XI Racing co-owner Denny Hamlin came out swinging right out of the gate, accusing NASCAR of being the reason that Germain Racing, which operated a Cup Series team from 2009 to 2020, went out of business.
Hamlin alleged that NASCAR, as part of its Premier Partners program, which the sport introduced in 2020 to replace its then-departed title sponsor Monster Energy, brought on GEICO, taking the long-time sponsor partner away from Germain.
What’s Happening?
During the first day of 23XI Racing/Front Row Motorsports and NASCAR’s antitrust trial, 23XI Racing co-owner and NASCAR veteran…
During his cross-examination of Hamlin, NASCAR’s lawyer asked Denny Hamlin about a text message he sent to 23XI Racing co-owner Michael Jordan. In this text from 2023, Hamlin asked Jordan to find a buyer for his portion of 23XI.
While Hamlin did not, and has not, sold any portion of 23XI, the owner/driver claims this during a period of frustration and needed to get the attention of his business partners. Hamlin also says he and his fellow co-owners resolved this issue in a meeting at Jordan’s golf course, The Grove XXIII.
What’s Happening?
During a multi-hour cross-examination of 23XI Racing co-owner Denny Hamlin, NASCAR’s legal team revealed messages suggesting that in 2023,…
Every NASCAR fan knows the tragic story of Furniture Row Racing, which, after winning the 2017 NASCAR Cup Series Championship, closed its operation at the end of the 2018 season. Prior to this lawsuit, it was widely known, but unconfirmed by the sport or parties involved, that their closure was for financial reasons related to an increased alliance with Joe Gibbs Racing.
Shockingly, during this trial, NASCAR’s legal team accused JGR of being the reason FRR closed its door, with attorney Lawrence Buterman alleging the team doubled the price of the partnership after their title win on Monday. Even more shocking was the testimony of NASCAR Commissioner Steve Phelps, who claimed that JGR didn’t just double the price, but tripled it from roughly $3 million to $10 million.
What’s Happening?
NASCAR’s legal team claims that one specific factor contributed to the closure of the fan favorite team, Furniture Row…
Though many were excited for Richard Childress to take the witness stand, the resulting testimony and examination did not mention the hot-button issue of comments made by NASCAR Commissioner Steve Phelps in text messages unsealed by the courts.
But that doesn’t mean his time in the courtroom wasn’t without fireworks, as the court revealed that Childress only owns 60% of RCR and that NASCAR was aware of a group led by former driver Bobby Hillin Jr., who had attempted to buy RCR.
This questioning led to an “animated” response from Childress, who said that the deal had fallen through and was confused how NASCAR had known this due to an NDA he had Hillin and members of the interested party sign prior to negotiations.
What’s Happening?
During a heated portion of Richard Childress’s examination in the ongoing NASCAR antitrust trial, NASCAR’s attorney revealed that Childress…
During the examination of NASCAR Chairman and CEO Jim France, 23XI Racing and Front Row Motorsports lawyer Jeffery Kessler read a letter sent by team owner Rick Hendrick to France in early 2024.
In this letter, Hendrick asked France to consider “a Charter agreement that’s fair and ensures a collaborative and prosperous structure for NASCAR, its stakeholders and the industry as a whole.“
Hendrick also made two specific claims in his letter.
First, he claimed that NASCAR had told teams, “bring no value, our rights are worthless, and we don’t know how to run a viable business.” Second, he claimed that despite success on track, including two Championships, the team had lost tens of millions of dollars over the prior five seasons.
While Hendrick’s in-profitability, like several other revelations in the trial, was no secret, the fact that one of the sport’s most successful and perhaps most popular teams lost $20 million over five seasons astounded the NASCAR fan base.
What’s Happening?
During the Tuesday afternoon examination of NASCAR CEO Jim France, 23XI Racing, Front Row Motorsports lawyer Jeffery Kessler presented…
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The festival, launched on 12 December 2025, features adventure activities, speed challenges, live music, and cultural and entertainment experiences for all family members. Running until 3 January 2026 amid the golden dunes of the Al Dhafra Region, the festival has become a major winter attraction.
It draws people of all ages, nationalities, and cultures, blending heritage with adventure around Tal Moreeb—the UAE’s tallest sand dune at 300 metres. Since 2001, the festival has grown into one of the region’s premier winter destinations, attracting camping enthusiasts, adventure seekers, and fans of traditional sports with a diverse programme for all age groups.
The festival opened with an aerial show by the UAE Falcons Aerobatic Team, the official aerobatic display team of the UAE Air Force, accompanied by fireworks, drone shows, and spectacular light performances that illuminated Liwa’s skies.
Liwa Desert is a regional motorsports hub during winter, hosting events such as the Freestyle Show (12–13 and 22–23 December 2025), the Spartan Liwa Race (13 December 2025), and today’s Bike Drag Race (14 December 2025).
Liwa Village offers family-friendly entertainment, including water karting, carnival and skill games, zip-lines, a Classic Cars Museum, an escape room, a rage room, and pony and petting zoos. This edition also features a traditional handicraft market, live music, cultural performances, and a mix of Emirati and international cuisine.
The festival promises an unforgettable New Year’s Eve with a special concert and fireworks over the Liwa Desert. The Tal Moreeb Motorsports Championship also runs from 31 December 2025, giving speed enthusiasts an adrenaline-filled farewell to 2025 and a thrilling start to 2026.
The Liwa International Festival 2026 highlights traditional Emirati sports, including the Falconry and Hadd Al-Hamam Championships, and showcases crafts at Liwa Market, strengthening the community’s connection to its culture.
Visitors can book luxury tents, stay in local accommodations, or camp in the Al Dhafra Desert, enjoying a unique experience amid the golden dunes.

Abdullah Rashid Al Hammadi is an accomplished Emirati journalist with over 45 years of experience in both Arabic and English media. He currently serves as the Abu Dhabi Bureau Chief fo Gulf News.
Al Hammadi began his career in 1980 with Al Ittihad newspaper, where he rose through the ranks to hold key editorial positions, including Head of International News, Director of the Research Center, and Acting Managing Editor.
A founding member of the UAE Journalists Association and a former board member, he is also affiliated with the General Federation of Arab Journalists and the International Federation of Journalists. Al Hammadi studied Information Systems Technology at the University of Virginia and completed journalism training with Reuters in Cairo and London.
During his time in Washington, D.C., he reported for Alittihad and became a member of the National Press Club. From 2000 to 2008, he wrote the widely read Dababees column, known for its critical take on social issues.
Throughout his career, Al Hammadi has conducted high-profile interviews with prominent leaders including UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan, HH Sheikh Mohammed bin Rashid Al Maktoum, and key Arab figures such as the late Yasser Arafat and former presidents of Yemen and Egypt.
He has reported on major historical events such as the Iran-Iraq war, the liberation of Kuwait, the fall of the Berlin Wall, and the establishment of the Palestinian Authority. His work continues to shape and influence journalism in the UAE and the wider Arab world.
The second round of the 2025/26 Asian Le Mans Series at Sepang International Circuit delivered another dramatic four-hour endurance battle on Sunday, December 14, heavily influenced by unpredictable Malaysian weather. After claiming victory in Saturday’s opener, Cetilar Racing’s #47 Oreca 07-Gibson crew of Roberto Lacorte, Charles Milesi, and Antonio Fuoco dominated proceedings to secure a weekend double, finishing ahead of the field when the race was red-flagged with approximately 20 minutes remaining due to torrential rain flooding the track.
–by Mark Cipolloni–
The race featured multiple interruptions, including three periods behind the Safety Car or Virtual Safety Car and two full-course yellows, as teams grappled with shifting conditions and tire strategy. Competitors were circulating on slick tires behind the Safety Car following an earlier incident when the heaviest downpour hit, rendering the circuit undriveable and prompting race control to halt proceedings prematurely.
Cetilar Racing controlled much of the race after taking the lead in the second hour. A key moment came when Antonio Fuoco overtook Tom Dillmann in the #25 Algarve Pro Racing Oreca on a restart, pulling away to build a comfortable margin—eventually over 30 seconds—before the red flag sealed their second win in as many days. Algarve Pro Racing held on for second, with the #4 Crowdstrike Racing by APR Oreca completing an identical LMP2 podium to Race 1.

In the LMP3 class, a bold strategy propelled CLX Motorsport’s #17 Ligier JS P325 to the top step. Driver Paul Lanchere—fresh off his European Le Mans Series title success—served the two mandatory 100-second pit stops during an early Virtual Safety Car period, a calculated risk that paid dividends as conditions evolved. The Swiss outfit capitalized to claim victory, with Lanchere sharing the podium with teammates Kevin Rabin and Alexander Jacoby.
The #71 23Events Racing Ligier finished second, ahead of the #29 Forestier Racing by VPS entry in third, rounding out a competitive class battle in the debut season for the new-generation LMP3 machinery.

Kessel Racing secured maximum points in the hotly contested GT class, overcoming a grid penalty to triumph with their Ferrari 296 GT3. Dustin Scott Blattner made rapid early progress, climbing from 15th to third in the opening laps, before astute tire calls allowed Chris Lulham and Dennis Marschall to surge into the lead and stay there amid the chaos.
The #69 Team WRT BMW M4 GT3 delivered a strong recovery after an overnight engine change addressed power issues from Race 1, with Tony McIntosh, Parker Thompson, and Dan Harper taking second. Third went to the #87 Origine Motorsport Porsche, where Bo Yuan impressed with blistering pace during a long stint, charging from 14th and briefly challenging for the lead.
The Asian Le Mans Series now heads to the United Arab Emirates for the next double-header, with the 4 Hours of Dubai scheduled for January 31 and February 1, 2026.
03_Classification_Race 2_FINAL
Barranquilla is reviving its long-held dream of hosting a Formula 1 Grand Prix for Colombia. The local administration, led by Mayor Alejandro Char, has announced the reactivation of the city’s bid to join the world championship motorsports calendar—an objective that would combine sporting spectacle with a major economic and tourism boost for the region.
Despite differences with President Gustavo Petro’s national government on the issue, the mayor said yesterday that the project depends solely on his administration and that state approval is no longer required. With this, the aspirations of the capital of Colombia’s Caribbean region are being renewed and are now framed under a logic of municipal autonomy and the direct interest of Formula 1 organizers in exploring alternatives in emerging markets.
In the most recent talks, Formula 1 delegates visited Barranquilla to assess the city’s potential as a race host, focusing on a semi-urban circuit running along the Magdalena River and connecting with the Gran Malecón. This renewed push comes at a time when the city is drawing attention for other international bids—such as hosting the 2026 Copa Sudamericana final—and is seeking to establish itself as a hub for global events in the Caribbean region.
The possibility that top-tier single-seaters could race on Colombian soil has reignited interest and expectations among government officials, business leaders, and fans alike, sparking a debate over what it would mean for Barranquilla and for Colombia to open a new chapter in the history of motorsports.
Barranquilla’s aspiration to host a Formula 1 race did not emerge overnight. The project has its roots in earlier efforts, when under the administration of then-mayor Jaime Pumarejo concrete possibilities were explored to bring the championship to the city.
During that stage, there were direct conversations with representatives of the category, and possible semi-urban layouts were designed around the Magdalena River waterfront. Even figures linked to motorsport and to the organization expressed enthusiasm for Barranquilla’s potential as the venue for a “Caribbean Grand Prix.”
However, political and logistical factors at the time stalled the project’s realization, and the lack of an official letter from the national government was perceived as a key obstacle. Today, with an administration determined to take the reins of the process, that barrier has shifted.
Mayor Char has emphasized that progress on the bid now depends almost exclusively on agreements between the Mayor’s Office and Formula 1 organizers, without requiring direct approval from the national executive branch. This municipal autonomy is seen as a strategic advantage, capable of speeding up negotiations and presenting a proposal that is more agile and better tailored to the category’s needs.
Despite the enthusiasm and interest shown by Formula 1 representatives, not all aspects of the project are straightforward. Among the most frequently cited drawbacks by the Barranquilla administration is the city’s airport infrastructure. The international airport serving Barranquilla, Ernesto Cortissoz, has been identified as insufficient to meet the demands of an event on the scale of a motor racing Grand Prix.
Formula 1 delegates, according to statements by the mayor, have indicated that the current conditions of the air terminal and its facilities do not meet expected standards, raising the need for investments or significant improvements in this area.
Beyond logistical challenges, the project’s backers defend its economic potential. Formula 1 is far more than a race; it is a magnet for high-spending tourism, global sponsorships, international media coverage, and urban development. Cities such as Miami have shown how the presence of the top tier of motorsport can transform a destination’s international perception and attract investment.
For Barranquilla, a Grand Prix would mean not only an expansion of its sports and cultural offerings, but also a direct impact on sectors such as hotels, restaurants, commerce, and services, with the arrival of thousands of visitors over a race weekend.

Preliminary proposals for the circuit in Barranquilla envision a semi-urban layout that takes advantage of distinctive features of the city: its geography, its waterfront, and its proximity to the Magdalena River. The idea of a circuit that runs through emblematic areas, rather than a traditional closed track, seeks to create a unique experience for both drivers and spectators.
This connection with the urban and natural environment could be one of the attractions that appeal to Formula 1, which in recent years has shown interest in diversifying its venues and exploring new markets.
The dream of organizing a Grand Prix in Barranquilla still faces many challenges ahead, from technical and financial agreements to improvements in key infrastructure. However, the reactivation of the bid under a locally driven approach conveyed by Mayor Char has renewed expectations and placed Barranquilla once again in the international conversation of motorsport.
If the proposal continues to move forward, the roar of the engines could become yet another symbol of the city’s Caribbean ambition to establish itself on the map of major global events.
In the high-stakes world of NASCAR Cup Series racing, where billions in revenue swirl around media deals, sponsorships, and the all-important charters that guarantee a team’s spot in every race, most owners play it safe. They sign on the dotted line, grumble privately, and keep the peace with the France family empire. But in late 2024, two teams decided enough was enough.
–by Mark Cipolloni–
23XI Racing—co-owned by NBA legend Michael Jordan and driver Denny Hamlin—and Front Row Motorsports (FRM), led by Bob Jenkins, refused to sign NASCAR’s “take-it-or-leave-it” charter extension for 2025-2031. While 13 other teams reluctantly inked the deal, fearing the loss of their valuable franchises, 23XI and Front Row filed a bombshell antitrust lawsuit, accusing NASCAR of monopolistic practices that stifled team growth and funneled too much profit to the sanctioning body.
It was a gutsy move. They raced much of 2025 as “open” teams, forfeiting millions in guaranteed revenue. The trial in Charlotte dragged on for weeks, exposing embarrassing texts, tough negotiations, and the raw power dynamics of the sport. Many in the garage whispered that the rebels were risking it all—for what?
Then, on December 11, 2025, everything changed. Midway through the trial, a settlement was announced. NASCAR blinked.

The deal handed all 15 chartered teams “evergreen” charters—essentially permanent franchises that don’t expire, making them true assets like NFL or NBA teams. Overnight, industry experts estimated charter values could double, from recent sales around $45 million to potentially $90-100 million each. Teams gained shares of international media rights (previously zero for them), a cut of new intellectual property deals, reinstated governance input via an expanded “strike” rule, and more.
The other 13 teams? They got all these upgrades without spending a dime on lawyers, without missing a single purse payout, and without ever sticking their necks out during negotiations.
Although none of the other team owners said, they all had to be thinking, ‘We signed because we felt we had no choice. Those two fought the fight we were all too scared to wage—and now we’re all richer for it.’
The irony wasn’t lost on anyone. The teams that played it safe, signing the original deal under duress, now reap the biggest rewards thanks to the ones who had the balls to sue.
Denny Hamlin captured the resolve behind the fight: “Standing up isn’t easy, but progress never comes from staying silent. The reward is in knowing you changed something.”

Michael Jordan emphasized the broader impact: “From the beginning, this lawsuit was about progress. It was about making sure our sport evolves in a way that supports everyone: teams, drivers, partners, employees, and fans.”
Hamlin added that the outcome is “going to grow the sport, and it’s going to be better for everyone, there’s no doubt about it.”
Other team owners welcomed the resolution. Rick Hendrick stated: “Today’s resolution allows all of us to focus on what truly matters—the future of our sport. When our industry is united, there’s no limit to how far we can go or how much we can grow the sport we love.”
Roger Penske called it “tremendous news for the industry.”
As ESPN’s Ryan McGee noted, every team once stood united with 23XI and Front Row during negotiations but eventually lacked the balls and signed—leaving the two to carry the fight alone. “They won that fight, and as a result, so did every NASCAR team owner who is fortunate enough to have one of those 36 charters.”
Former NASCAR driver and now pudit, Kenny Wallace, predicted what the settlement by NASCAR could imply for the teams and why it could be game-changing.
Shortly after the announcement, Wallace spoke to the camera, where the 62-year-old shared his thoughts and seemed rather pleased with the turn of events.
Wallace believed 23XI Racing and FRM had gotten what they sought and hence decided to settle. He also presumed that the settlement would translate to more TV revenue and evergreen charters for the teams.
According to Wallace, NASCAR’s leaked letters and the overall fan sentiment prompted the governing body to pursue the settlement route further. He also pointed out that NASCAR bosses’ unwillingness to answer tough questions only weakened the governing body’s case.
For their efforts and fortitude, NASCAR will pay 23XI Racing and Front Row Motorsports an unknown amount of monetary damages and legal fees.
With permanent charters now in place, the entire Cup Series field reaps enhanced stability and value, courtesy of the two teams that refused to back down. The garage moves forward united, poised for growth in 2026 and beyond.
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