ALL-PRO AUTO RECONDITIONING BECOMES PRIMARY SPONSOR OF NASCAR POINTS LEADER WILLIAM BYRON

All-Pro Auto Reconditioning has signed on as the primary sponsor for NASCAR’s points leader William Byron, expanding its partnership with Hendrick Motorsports which continues through 2030. The sponsorship kicks off with Byron’s No. 24 Chevrolet at key events: the Chicago Street Race on July 6 and the Cup Series playoff opener at Darlington Raceway on August 31. This agreement will see All-Pro increase its sponsorship presence over the years, reinforcing its commitment to the team and brand alignment as they grow nationally.

By the Numbers

• All-Pro will sponsor Byron’s No. 24 Chevrolet at 2 races in 2025, 2 races in 2026, 4 races in 2027, and 6 races annually from 2028 to 2030.
• William Byron currently leads the NASCAR Cup Series standings and has 14 career wins at the top level.

State of Play

• All-Pro Auto Reconditioning originated as a single dealer operation in 1994 and now serves over 250 dealers nationwide.
• Hendrick Motorsports, founded by Rick Hendrick in 1984, holds 14 NASCAR championships and has achieved at least one race win for 40 consecutive seasons.

What’s Next

With All-Pro becoming a primary sponsor, there is potential for increased brand exposure and customer engagement for both All-Pro and William Byron. The partnership aims to leverage Byron’s performance on the track to drive business objectives, suggesting further investments in the relationship.

Bottom Line

All-Pro’s commitment to William Byron and Hendrick Motorsports signifies a strong alignment of values and goals, promising to elevate both brands in the competitive NASCAR landscape. The partnership serves as a strategic move for enhancing visibility and customer connectivity in the automotive reconditioning market.