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ALT Sports Data to manage global betting data rights for SMX League

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ALT Sports Data to manage global betting data rights for SMX League

Sign up for our daily news round-up! Give your business an edge with our leading industry insights. The agreement will provide ALT Sports Data with access to SMX World Championship events. (Credit: SMX League) Tick here to opt out of curated industry news, reports, and event updates from Sportcal. As part of the deal, ALT […]


As part of the deal, ALT Sports Data’s digital platform, NXTbets, will offer users real-time statistics, odds, and insights.
Todd Ballard, co-founder and CMO of ALT Sports Data, added: “At ALT Sports Data, we are focused on building smarter and more dynamic arenas of fan engagement and innovation. As the official sports betting data partner to the SMX League, we are thrilled to empower their massive and passionate global audience to have a stake in the outcome of SMX World Championship Series events.

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Dave Prater, vice president of supercross for Feld Motor Sports, Inc., has said: “Our official entry into the ever-expanding sports betting space has long been in the works and is a necessary next step in the growth process of the SMX World Championship Series.

Also in 2024, ALT Sports Data secured £2.5 million in funding as part of a seed round to accrue capital to expand its activities.
By GlobalData

The exclusive partnership will leverage ALT Sports Data and its proprietary simulation trading platform to enable legal and official sports betting across the entire SMX World Championship Series, including AMA Supercross, Pro Motocross, and the SMX World Championship Playoffs.

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This marks the SMX League’s first data partnership in the US sports betting market.




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The agreement will provide the data company with access to SMX World Championship events, allowing the firm to collect, analyze, and distribute data to licensed sports betting operators across the globe.
“As one of the most exciting and engaging sports on the planet, the implementation of legal sports betting will further elevate the sport and its riders to a new level of fandom… and this is one I personally couldn’t be more excited about.”

Last year, ALT Sports Data agreed betting data partnerships with Athletes Unlimited, the US network of professional women’s sports leagues, and a betting data deal with the National Hot Rod Association, the US governing body for drag racing.
“We are very excited to join forces with ALT Sports Data and look forward to utilizing their knowledge and experience to help elevate the opportunities fans have to engage with the sport.”


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