Technology
Amazon Prime Video Upfront Sports Preview
When Amazon takes the stage for its upfront presentation Monday evening, the company believes that it has an ace up its sleeve that will help its slate of live sports stand out from the rest: Because it’s all streaming, it can offer personalization, targeting and even shoppable ads at a scale that it thinks none […]

When Amazon takes the stage for its upfront presentation Monday evening, the company believes that it has an ace up its sleeve that will help its slate of live sports stand out from the rest: Because it’s all streaming, it can offer personalization, targeting and even shoppable ads at a scale that it thinks none of its competitors can match.
“Especially in the fragmented media landscape that we’re in now, sports are really the only thing left that can drive a large tune in live audience at scale, very valuable to advertisers,” says Jay Marine, Amazon Prime Video‘s global head of sports. “However, normally that’s being watched on linear, so you’re getting that scale, but you’re not getting any insights other than the Nielsen demo.”
“So what we’re able to do, which excites advertisers, is deliver that live event scale, combined with the digital insights, combined with the Amazon shopping capabilities. So we can really close the loop,” Marine adds. “A customer can go from watching the game to seeing an interactive advertisement that they can one-click ‘buy,’ and it’s showing up at their door in a couple hours. That is great for customers number one, but as you can imagine, advertisers love it. And so I think we’re really positioned to deliver something that they can’t find in the rest of the market.”
Marine also teases much more targeted ads, so if Toyota is sponsoring an NFL game, a viewer who may be in the market for a pickup truck may see a spot for that model, while someone who may be interested in a minivan would see a different spot.
Amazon, of course, has turned Thursdays into its sports anchor with NFL Thursday Night Football, and it plans to continue that when it adds the NBA later this year, which will join the WNBA, NWSL and NASCAR in the company’s stable of rights.
“This is the first year that we’re really going to we’re going to have a 12 month calendar of top tier live sports,” Marine says.
And the company plans to really lean into the Fall and holiday season, when the NBA and NFL will be in full swing.
“This will be our third year of Black Friday football, really establishing something that’s a franchise that’s incredibly valuable for customers, for the NFL and for Amazon,” Marine says. “We’re going to build on that this year in a big way, both with the NFL, but we’re also going to introduce an NBA double header after the after the NFL game, so it is going to be a day of sports on Black Friday for our customers.”
That will continue all the way to Christmas, where Amazon will have the primetime game on Christmas Day, following Netflix’s window earlier in the day.
“That bookend period from Black Friday to Christmas, from a sports perspective, and for an advertiser to be on Amazon Prime sports during that buying season, I think is going to be very powerful,” Marine says.
And the games will be eminently shoppable, so Amazon and its advertisers can turn spots into instant sales.
As for what Prime Video has planned for the NBA, Marine says the company is aiming to build a big tent, one that will bring in new fans while also appealing to the hardcore, and finding ways to incorporate new technology into the broadcasts.
“It’s about delivering a fresh perspective, but also educating fans on the game, and then not taking yourself too serious and bringing joy to the game,” Marine says. “There has never been a more talented phase of the NBA, if you really study how good these guys are. So we’re going to celebrate that.”
Technology
Organizations and companies are partnering to introduce Black students in Detroit to golf
By COREY WILLIAMS DETROIT (AP) — As a fan, Shaun Horne is all about Detroit’s professional sports teams. But when it comes to playing, the high school junior has his eyes on one game. “I only play golf,” Horne said after taking his turn on a simulator inside a gym on Detroit’s westside. Embracing golf […]

By COREY WILLIAMS
DETROIT (AP) — As a fan, Shaun Horne is all about Detroit’s professional sports teams. But when it comes to playing, the high school junior has his eyes on one game.
But Hawkins said his experience as a coach suggests Black high schoolers aren’t among that audience.
“You don’t hear kids talking about the latest golf shoes or the cool golf apparel,” Hawkins said. “You’re not necessarily going to get a badge of honor walking into your high school and you’ve got the newest golf shirt.”
Lack of money is a barrier
Golf and equipment can be pricey, sometimes too pricey for families struggling just to make ends meet.
Detroit, which is just under 80% Black, had a median income of about $39,500 in 2023 compared to $69,100 statewide, according to the census. The city’s poverty level was about 32%. Statewide, that figure was about 13.5%.
A set of good golf clubs can cost a few hundred dollars or more. It’s $28 for juniors to play 18 holes and use a cart weekdays at the two public golf courses in Detroit.
The PGA brought its first event to Detroit in 2019, and city native Dan Gilbert’s Rocket Companies has been its sponsor. The company works with partners to bring the game to Detroit’s youth and cover some of the costs, said Trina Scott, vice president of Civic and Community Affairs at Detroit-based Rock, which is Gilbert’s family office.
“How do we attract Black and brown youth into seeing (golf) as a possibility?” said Scott. “One way of doing that is by making it accessible (and) also eliminating the barriers — being able to have the right clothing to go on a golf course, being able to have the clubs that you need, being able to have the skillset to be confident on the course.”
From the gridiron to the golf course
Mike Schuchard has about a dozen players on his Detroit Cass Tech golf team. That’s about double the number from last season, but only two are considered “varsity level.”
That’s not enough to compete against some suburban schools with strong golf programs.
The first-year golf coach says he’s trying to recruit students who are already interested in others sports.
“These schools are loaded with great athletes, but they just haven’t been introduced to this game, yet,” Schuchard said.
Ahmari Flowers, the senior captain on Cass Tech’s golf team, agrees. He started playing the sport after his freshman year.
“I’m an athletic guy and golf like came easy to me,” said Flowers, 17. “For an athletic person, it’s still a sport, a lot of body movement and all you got to do is control that athleticism and use it to your advantage.”
Originally Published:
Technology
Latest Strava Updates Use AI to Recommend Routes, Level Leaderboards, and More
Support us! GearJunkie may earn a small commission from affiliate links in this article. Learn More The weekend comes, and there’s an urge to shake up your routine. It’s time to take a long run or ride to new places. That often takes tinkering on a map and can eat into riding time if you […]

The weekend comes, and there’s an urge to shake up your routine. It’s time to take a long run or ride to new places. That often takes tinkering on a map and can eat into riding time if you haven’t planned ahead.
Then comes the urge to just wing it, which can be fun — unless you end up riding down sketchy road shoulders, cursing yourself with every passing car.
Strava’s latest suite of updates includes route suggestions based on paths worn by its users. In effect, you can crowdsource new route suggestions — complete with a café stop at the halfway mark. If you’re still in the mood to trailblaze, more power to you. Maybe you’ll end up creating a new segment and become its leader.
Strava continues to use artificial intelligence to bolster its existing features. The biggest updates come to the app’s Routes. Here, AI leans on the data created by its more than 150 million athlete users in over 185 countries.
How does AI know what route you might like? It finds routes popular among other users based on activity type. It’s not unlike song recommendations on music apps.
As you’ll see, these improved Routes have a trickle-down effect, informing other features that will roll out this summer.

2025 Strava Updates: Crowdsourced Wayfinding
AI-Powered Routes
As mentioned above, Strava has updated its Routes experience with help from AI. Under the Maps tab, Routes generates suggestions based on its community-backed routes. It uses the app’s Global Heatmap to share or find new places to run, ride, or walk from their current location.
We can see where the machine could eventually weigh its recommendations based on users with similar performance data. However, that is wholly speculative on our part.
Tappable Points of Interest
Riding out to the nearest scenic overlook is cool, but Strava’s Points of Interest includes some more practical locations. After all, cycling and cafés are practically synonymous. And every athlete has felt the sudden urge to find the nearest restroom.
In June, subscribers can tap to find this information and have Strava generate a direct or scenic route there. These routes will include details like elevation, distance, and estimated time to arrival. The app’s Maps tab will also include community-provided photos.


Point-to-Point Routing
Strava combines its new Routes engine with info from its Global Heatmap to create the most efficient, activity-specific route to get from one spot to the next. Come July, users can simply drop a pin and go with point-to-point routing on mobile.
Fair PRs & Leaderboards
People cheat at board games, so it should never be a surprise that people will cheat to get atop Strava’s local leaderboard. Personal records and Leaderboards are a big part of the app’s experience for some athletes. Thus, the company has taken several measures to maintain their integrity.
In February, Strava began using its machine-learning models to flag suspicious activities that were incorrectly tagged. For instance, a ride that was recorded as a run, or any activity that involved a vehicle. In many cases, users forget to stop recording an effort and start to drive home. Strava detects such bad data (not cheating) and has users trim their activity.
New updates continue its efforts for accurate PRs and leaderboards.


Fair Leaderboards
As part of Strava’s ongoing efforts to uphold fair and legitimate leaderboards, the company is continuing to advance the application of its machine-learning model to police its top 10 spots on ride and run leaderboards.
Strava reports that this effort “has removed 4.45 million activities with the wrong sport type or recorded in vehicles so far, helping to rightfully restore KOMs and QOMs to reflect true performances.”
Building off these efforts, Strava is making more updates to increase confidence in its leaderboards. It’s also expanding oversight across even more live segments. Subscribers can discover and compete on these new live segments with new features like extra screens with comparison metrics.
2024 Strava Updates Now Active
If you haven’t caught up on Strava’s features recently, know that you may be sleeping on quite a few recent updates.


Last year, we reported on several soft-launched features released during Camp Strava. Among those were the much-requested Dark Mode to kill the screen brightness at night, and the AI-based coaching feature dubbed Athlete Intelligence that provides feedback after a recorded ride, run, or effort. Athlete Intelligence has since made it out of beta after positive feedback from users.
Night Heat Maps created a database of popular routes after dark. While day maps often lead to parks or water-side routes, that changes at night when safety and visibility are a higher concern. This feature can be accessed as a layer in the Maps tab.
Technology
Dubai’s RTA showcases 5 tech innovations at GITEX Berlin
The Dubai Roads and Transport Authority (RTA) is showcasing five of its cutting-edge tech innovations at GITEX EUROPE x Ai Everything 2025, a three-day tech and startup event taking place in Berlin, Germany. The global event, which kicked off on May 21, is getting to witness RTA’s AI-powered traffic flow optimisation, palm vein payment, flying […]


The Dubai Roads and Transport Authority (RTA) is showcasing five of its cutting-edge tech innovations at GITEX EUROPE x Ai Everything 2025, a three-day tech and startup event taking place in Berlin, Germany.
The global event, which kicked off on May 21, is getting to witness RTA’s AI-powered traffic flow optimisation, palm vein payment, flying taxi, interactive kiosks, and the initiative to enhance pedestrian and cyclist experience.
“We have made sure to showcase these and let the people in Berlin and Europe see the benchmark and see how RTA is doing it in Dubai,” Salahaldeen Almarzooqi, director of technology governance strategy of the corporate technology support services sector at RTA, told Khaleej Times.

While these projects are already announced in the UAE and are in the process of being implemented, Dubai aims to garner a wider reach through GITEX EUROPE that has exhibitors from over 100 countries.
Palm payment in final stages
The RTA director said the groundbreaking palm vein payment initiative is “in the final stages of proof of concept”, adding as “this technology needs to be reliable no matter what the circumstances, there has to be 5,000 case studies to test the new technology”.
“If people come with any injury or with henna for example, [we] have to make sure that it’s all tested [so that it’s accurate].”
Almarzooqi added, “The plan is to move it to pilot stage and by end of next year, we will start rolling out into the public transportation media”.
Enhancing pedestrian and cyclist experience initiative
The initiative essentially includes a “smart” pole that includes a canopy, seating, USB ports, camera, air pump, as well as other basic maintenance tools for cyclist.
Managing traffic with AI
In February, RTA had announced to leverage AI to gather real-time data on congestion due to traffic lights.
“Recently, we started deploying a new traffic management system based completely on an AI algorithm that monitors the traffic situation using multiple inputs, like cameras, sensors, and takes the real-time decision towards extending the green light and managing the traffic on the intersections,” he said.
“It was for the first time in the region that we are deploying a smart fusion system for traffic that is aimed to reduce the traffic by 15 per cent to 20 per cent.”
In Berlin, RTA showcased this technology in a bid to set a “benchmark” so that Europe can “learn from those opportunities,” Almarzooqi said.
Within the upcoming year or the year after, we’re going to complete the migration of around 600 intersections from the existing system to the new AI-based system, he added.
Interactive kiosks
RTA’s smart kiosks provides various digital services related to vehicle licencing, drivers, parking, nol, and revenue management services (licencing, sales invoice, etc. The services are seamless and are availanble round the clock.
Hind Aldah
Hind Aldah covers business, tech, crypto and all that jazz for a younger audience. In her spare time…More
Technology
Entertainment companies seeing significant profit with streaming business
The streaming revolution is “starting to yield real profits for entertainment companies,” according to Simonetti & Rattner of the WALL STREET JOURNAL. Disney’s entertainment streaming business, home to Hulu and Disney+, has “swung to a profit in recent quarters,” and Warner Bros. Discovery has “seen significant gains.” Other competitors are “still working toward consistent direct-to-consumer […]

The streaming revolution is “starting to yield real profits for entertainment companies,” according to Simonetti & Rattner of the WALL STREET JOURNAL. Disney’s entertainment streaming business, home to Hulu and Disney+, has “swung to a profit in recent quarters,” and Warner Bros. Discovery has “seen significant gains.” Other competitors are “still working toward consistent direct-to-consumer business profitability.” Disney is betting that by stitching its marquee services together, it will “attract customers who want a comprehensive streaming bundle.” More services are coming soon. Fox is launching its own direct-to-consumer service with sports, news and entertainment content later this year. And Disney’s ESPN is making all of its networks’ content available in a “much-anticipated new direct-to-consumer service,” this fall. According to Antenna, streamers on the whole “are adding more subscribers than they are losing.” But consumers “cycle in and out of streaming services frequently,” timing their subscriptions to “popular show releases or sporting events.” In the December 2024 quarter — a “period jam-packed” with streamed sporting events — streaming services saw a “significant jump” in net adds to 13.9 million. Live sports “remains among the most valuable programming on TV,” and it has a “role in accelerating the transition to streaming.” Still, sports rights are “increasingly split up across platforms, and can’t-miss shows are everywhere.” Viewers have “little choice but to subscribe to several services to stay in the loop” (WALL STREET JOURNAL, 5/21).
Technology
Oura smart ring adds new fitness features to help you track activity better
Oura has made some big improvements to its smart ring, giving you more detailed insights into how active you are throughout the day, week, and even month. With these updates, monitoring your fitness, understanding your progress, and making more informed health choices using the Oura app is now easier. See your active minutes with new […]

Oura has made some big improvements to its smart ring, giving you more detailed insights into how active you are throughout the day, week, and even month. With these updates, monitoring your fitness, understanding your progress, and making more informed health choices using the Oura app is now easier.
See your active minutes with new trends
One of the key additions is a new trend view that shows your active minutes over time. You can now see how active you’ve been daily, over the week, or throughout the month. This makes it much easier to spot patterns in your activity and notice when you’re moving more or might need to get going a bit more.
You can manually add or edit your activity history for up to the last seven days, instead of just for the current day. That way, if you forgot to log a workout or missed a walk on a previous day, you can easily update it.
Another helpful change is the ability to add your maximum heart rate to your settings. Oura will then use that to adjust your heart rate zones, giving you more accurate data during exercise. In addition, heart rate data from partner apps like Apple HealthKit and Android’s Health Connect will show directly in your activity view.
The Automatic Activity Detection feature has also been improved. It now works at all hours of the day, tracking movements from midnight to 4 a.m. This is especially helpful if you exercise late or have an unusual routine.
Improved accuracy for steps and calorie tracking
Oura’s smart ring is now better at tracking your steps, too. The company has updated its step-counting system using an advanced machine-learning model, which helps tell the difference between actual steps and other movements. This upgrade reduces the average step count error by 61 percent, making your daily activity numbers more reliable.
Active Calorie burn tracking is also more accurate. The ring now includes your heart rate when estimating how many calories you burn during exercise, giving you a more realistic picture of your efforts.
Another handy feature is using your phone’s GPS to map your runs and walks. You can now view more detailed route information in the Oura app.
All these updates are now available for iOS users. However, if you use an Android device, you must wait until June for the new active minute trend view and updated fitness stats. We’ve also asked Oura for clarification on exactly which models of the ring will receive these updates.
New partnerships for better workout tracking
Oura isn’t stopping with just software updates. It has also announced new partnerships to connect your smart ring to even more fitness services. You can now link your Oura Ring with CorePower Yoga, Sculpt Society, Technogym, and Open.
These partnerships make it easier to track various workouts, from yoga sessions to gym workouts and guided recovery routines. Open, for example, uses your health data from the ring to recommend recovery practices tailored to your body’s needs.
These latest updates show that Oura continues improving its smart ring experience, helping you take charge of your health and fitness journey with even more accurate and useful tools.
Technology
TGI Sport expands into DACH with Sporteo deal
(Lars Baron/Getty Images) TGI Sport has struck yet another acquisition in the sports marketing and LED advertising space in a deal to buy Sporteo Int Sportmanagement, the Liechtenstein-based agency. You’ll need a subscription to continue reading Discover our range of subscription choices, with options starting from £39/month Already have an account? Sign in here Link […]


TGI Sport has struck yet another acquisition in the sports marketing and LED advertising space in a deal to buy Sporteo Int Sportmanagement, the Liechtenstein-based agency.
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