Technology
Amer Sports AS Q1 2025 Earnings Call Transcript
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DATE
Tuesday, May 20, 2025 at 8 a.m. ET
CALL PARTICIPANTS
Chief Executive Officer — James Zheng
Chief Financial Officer — Andrew Page
Teric CEO — Stuart Haselden
Vice President, Investor Relations — Omar Saad
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TAKEAWAYS
Revenue Growth: Reported sales increased by 23% in Q1 FY2025, or 26% in constant currency, led by technical apparel and outdoor performance segments.
Adjusted Operating Margin: Adjusted operating margin expanded by 490 basis points to 15.8% from 10.9% versus the prior year period, driven by both gross margin expansion and SG&A leverage.
Direct-to-Consumer (D2C) Channel: D2C sales grew 39% in Q1, led by Salomon Footwear in Greater China and APAC, while Arc’teryx registered a 19% omni-channel comparable growth.
Regional Performance: Asia Pacific increased 49% in Q1 FY2025, China rose 43%, EMEA accelerated 12%, and the Americas grew 12%.
Adjusted Gross Margin: Adjusted gross margin increased 330 basis points to 58%, primarily due to favorable channel, geographic, and product mix, as well as lower discounts.
Segment Results — Technical Apparel: Revenues rose 28% to $664 million for Q1 FY2025 with a 23.8% adjusted operating margin, led by Arc’teryx and fueled by 31% D2C expansion.
Segment Results — Outdoor Performance: Revenues increased 25% to $502 million for Q1 FY2025, with D2C channel up 68% and adjusted operating profit margin up 990 basis points to 14.7%.
Segment Results — Ball and Racket: Revenues grew 12% to $306 million for Q1 FY2025; adjusted operating margin (non-GAAP) climbed 270 basis points to 6.6%.
Adjusted Net Income: Adjusted net income in Q1 was $148 million, up from $50 million in the comparable period (adjusted, Q1 FY2024).
Adjusted Diluted EPS: Adjusted diluted earnings per share was $0.27 in Q1, compared to $0.11 in the prior year period.
Balance Sheet Position: Ended Q1 FY2025 with $515 million in net debt, down from $591 million at the end of Q4; net debt to adjusted EBITDA was approximately 0.5x at quarter-end.
Operating Cash Flow: Generated $164 million of operating cash flow in Q1 FY2025, with inventory up 15% year over year, well below 23% sales growth.
Tariff Mitigation: CFO Page said, “The burden on our FY2025 P&L is negligible.” with current tariff levels and mitigation strategies implemented.
Full-Year Guidance Raised: Revenue growth outlook increased to 15%-17% (from 13%-15%) for FY2025, adjusted diluted EPS to $0.67-$0.72, and technical apparel revenue growth guidance to 20%-22%.
Segment Guidance: Adjusted operating margin targets for FY2025 remain at 21% (technical apparel), 9.5% adjusted operating margin (outdoor performance), and 3%-4% (ball and racket).
Q2 2025 Guidance: Expects reported revenue growth of 16%-18% for Q2 FY2025, adjusted gross margin of 57%-58%, adjusted operating profit between 3% and 4%, and adjusted diluted EPS of $0.00-$0.02.
Store Expansion: Plans to open approximately 25 net new Arc’teryx stores worldwide in FY2025; Salomon aiming for nearly 300 shops in Greater China, up from 218 at quarter-end.
Women’s Segment Growth: Arc’teryx women’s business grew 38% in Q1 FY2025, outperforming the rest of the brand in every region.
SUMMARY
With strong sales momentum in both technical apparel and outdoor performance segments and healthy regional performance led by Asia Pacific and China, management increased full-year revenue and earnings expectations for FY2025, stating existing tariff mitigation initiatives are expected to keep margin pressure minimal. Store expansion continues, particularly in Greater China and across key brands, while the women’s and footwear categories are emphasized as core pillars of the company’s ongoing strategy.
Management highlighted the Arc’teryx brand’s increasing traction, particularly in the direct-to-consumer channel and women’s category, emphasizing product and retail innovation.
Salomon’s sports style and performance footwear franchises were cited as high-growth drivers in Q1, with the company viewing its $1 billion in sneaker sales in 2024 as a small fraction of overall global opportunity.
Tariff risk was addressed directly, with CFO Page stating, “impact on tariffs based upon where tariffs stand today is negligible.” and describing multiple mitigation levers in place.
Ball and racket segment store growth was concentrated in Greater China in Q1, and profitability improvement is expected as the retail strategy matures and scales.
Management maintained a cautious outlook for the balance of the year, embedding potential macroeconomic uncertainty into second-half guidance.
Ongoing rebalancing in Greater China involves closing lower-performing Arc’teryx partner doors and consolidating retail in higher-quality, larger-format owned stores for sustained growth and increased productivity.
Wholesale momentum at Salomon in Europe is supported by successful strategic launches, with robust order books and retailer confidence heading into the second half.
INDUSTRY GLOSSARY
Omni comp: Comparable sales growth across both physical retail and e-commerce direct-to-consumer channels.
SG&A leverage: Operating expense control resulting in selling, general, and administrative costs growing at a slower rate than revenue, improving profitability.
ARPUs: Average Revenue Per User/store, an indicator of sales productivity at retail locations.
AOV: Average Order Value, the mean sales value per customer transaction.
ASPs: Average Selling Price, the mean price at which a product is sold.
ROU depreciation: Depreciation expense associated with Right-Of-Use assets under lease accounting standards.
Full Conference Call Transcript
Omar Saad: Thanks for joining Amer Sports, Inc.’s earnings call for the first quarter of fiscal year 2025. Earlier this morning, we announced our financial results for the quarter ended March 31, 2025, and the release can be found on our IR website, investors.amersports.com. A quick reminder to everyone that today’s call will contain forward-looking statements within the meaning of the federal securities laws. These forward-looking statements reflect our current expectations and beliefs only and are subject to certain risks and uncertainties that could cause actual results to differ materially. Please see the safe harbor statement in our earnings release and SEC filings. We will also discuss certain non-IFRS financial measures.
Please refer to our earnings release for important information regarding such non-IFRS financial measures, including reconciliations to the most comparable IFRS financial measures. We’ll begin with prepared remarks from our CEO James Zheng and CFO Andrew Page, followed by a Q&A session until approximately 9 AM Eastern. James will cover key operational and brand highlights, then Andrew will provide a financial review at both the group and segment level and also walk through our guidance for the second quarter and full year 2025. Our Teric CEO, Stuart Haselden, will also join for the Q&A session. With that, I’ll turn the call over to James.
James Zheng: Thanks, Omar. Amer Sports, Inc. began 2025 with a great performance in the first quarter, delivering sales, adjusted margin, and EPS well above expectations. We generated 23% sales growth or 26% ex-currency, and we also expanded our adjusted operating margin by nearly 500 basis points. Our performance was led by strong growth and profitability in both technical apparel and outdoor performance, as well as solid sales and margin results in ball and racket. In addition to the continued broad-based trends from our flagship brand Arc’teryx, I’d like to highlight the growing momentum behind the Salomon sneakers. We are really starting to see consumers all around the world respond to their unique performance and style attributes.
Furthermore, our market-leading hybrid equipment franchises delivered better-than-expected results for both winter sports equipment and the Wilson tennis racket. Although we are off to a great start in 2025, given macro uncertainty related to the US tariffs, we are operating our business with discipline and flexibility. Andrew will provide a more detailed discussion of our tariff exposure mitigation strategies and the financial impacts, but I’d like to emphasize that I believe we are very well positioned to manage through a wide range of tariff scenarios given our premium brands with pricing power, secular growth trends, and the relatively low US revenue exposure.
Looking year and the long term, we believe Amer Sports, Inc. is a uniquely positioned company within the global sports and outdoor space. Several factors give me confidence for the rest of this year and well beyond. First, we own and operate a unique portfolio of premium outdoor and sports brands. Each one is empowered by our technical innovation and is positioned at the pinnacle of its segment. Our brands have high conversion and satisfaction but are still small players with room to grow. Second, Arc’teryx is a breakout growth spire with great growth and profitability for the outdoor industry driven by its disruptive direct-to-consumer models and unique competitive position.
It’s still very underpenetrated globally and still has a tremendous long-term growth opportunity. Third, we believe Salomon sneakers have unique performance and design attributes, and the brand is experiencing accelerating momentum globally but still has a small market share of the global sneaker market. Fourth, Wilson and our winter sports equipment brand have authentic heritage, premium positioning, higher performance products, and leading market positions. These high market share brands will deliver slower long-term growth in their core equipment business, but they still have large soft goods potential, especially Wilson Tennis 360. And fifth, we believe we have a very strong differentiated platform in Greater China where we continue to deliver best-in-class performance with great momentum across all three big brands.
Before I turn over to Andrew, allow me to briefly recap key brand highlights from our three segments. Starting with technical apparel, which is led by our fastest-growing and largest brand, Arc’teryx. Arc’teryx delivered another great quarter with strong growth across all regions, channels, and categories, especially footwear and women’s, which continue to grow faster than the brand overall. We are encouraged to see the technical apparel momentum continue in the direct-to-consumer channel where we generated plus 19% omni-channel in quarter one. Importantly, our direct-to-consumer growth was driven by strong performance in both stores and online.
We believe our current stores are very differentiated from both our product and experience perspective, and they continue to be critical to our strategy, especially how we engage with local consumers and the community. Our Arc’teryx net new store openings were flat in quarter one, and four openings were offset by the closure of four legacy locations as part of our ongoing strategy to optimize the quality and productivity of our store fleet. Ten new store locations this quarter include two stores in China, one in Georgetown, Washington DC, as well as our new Chamonix location, which is our first mountain pass store in Europe and has attracted great consumer interest since day one.
Our Arc’teryx store expansion strategy includes a mix of different formats ranging from multilevel large-scale alpha flagship stores to small format very distinct mountain town shops. For 2025, we plan to open approximately 25 net new Arc’teryx stores globally, which incorporates a similar level of gross openings as in 2024, partially offset by the closure of certain outlets and other suboptimal locations. We are focused on positioning our brands for sustainable long-duration growth, and developing a high-quality store network is critical to our success and much more important than chasing fast-paced new store expansion. For example, in Greater China, we will continue to focus on optimizing our current retail footprint rather than pushing new store expansion.
This year, we will have net store closures in China, including closing some legacy partner stores, but we are growing our own store count, continuing to open larger format, high-quality locations. We expect to grow revenue strong double digits, driven by comp store growth and replacing small, less productive stores with large format, high-quality locations. In Beijing, we will soon open a brand store within the Peninsula Hotel, and we have plans to open two more shops at other Peninsula locations later this year. We are very excited that Arc’teryx will be the first sports brand to sit alongside traditional luxury brands inside of this iconic hotel chain.
We also recently opened another Mountain Town store in Bend, a popular mountain destination in Canada, and it’s a great addition to our small but growing portfolio of authentic mountain town locations, including Chamonix, Shangri-La, and Whistler. Community engagement continues to be a key part of our strategy to raise brand awareness. In March, we hosted our first-ever academy in California at Mammoth Mountain. The event drew thousands of participants, achieved record-breaking ReBird sales, created six million media impressions, and saw a direct lift in sales and traffic in stores in the Los Angeles area, as well as e-commerce.
Shifting gears to products, footwear continued to be Arc’teryx’s fastest-growing category in quarter one, as consumers continue to respond positively to what we believe is the best line of technical performance footwear designed for mountains. This spring, we launched the Norvan LD 4, an elevation of the popular silhouette made for long-distance mountain running. We also launched the Vertex Speed, which is a mountain running shoe designed to climb through technical vertical terrain. Looking forward, Arc’teryx has an exciting pipeline for shoe launches in the second half of 2025. We believe footwear will become a sizable and profitable growth avenue for Arc’teryx both in own retail, e-commerce, and in certain wholesale accounts over time.
We have now structured the footwear as a separate business unit with a dedicated P&L and a team focused on the category. Women’s also continued its great momentum in quarter one with double-digit growth across all regions and channels, outperforming the rest of the brand in every region. We see a big opportunity to serve women in the outdoor differently through pinnacle design and performance. A great example of our design focus on women’s is the Clarkia pant, which has seen explosive growth in quarter one, stocking out quickly. We are seeing rising brand awareness and affinity with women in the US and Europe as we have improved fit, style, and function.
ReBird also continues to be one of our priority strategies, which we believe will truly separate us from the marketplace. Our products are long-lived and repairable. We experienced especially strong consumer engagement in all of our locations with the ReBird center. At the end of quarter one, we had 25 ReBird service centers globally. Lastly, onto Veilance, which we view as the city expression of Arc’teryx. Like footwear, Veilance also now has its own P&L and management team. Our new Veilance leadership is sharply focused on developing the best product, merchandising, marketing, and go-to-market strategy to drive Veilance’s long-term growth opportunity.
For the first time, Veilance was present at Fashion Week in Paris, where the brand was positioned alongside luxury players and received very positive feedback from buyers, industry, and media. Moving to the outdoor performance segment, which delivered an excellent quarter led by Salomon Footwear and Arc’teryx. Winter sports equipment results were also better than expected. Global brand momentum behind Salomon sneakers is accelerating. Not only is the Salomon footwear franchise continuing to grow very well in China and APAC, it’s now also starting to impact both the US and Europe. Our brand awareness has doubled over the past couple of years, and we are now seeing very strong momentum in both lifestyle and performance lines.
Salomon sneakers surpassed $1 billion of sales in 2024, but it’s still tiny relative to the $180 billion global sneaker market. We believe Salomon sneakers have an authentic and unique market position with technical features designed for athletes on a variety of terrains but also great for everyday use. Our unique style and technical attributes are resonating with consumers at a time when they are more receptive than ever to wearing new sneaker brands. Long term, we expect Salomon soft goods to grow strong double digits annually. In Q1, Salomon footwear and apparel continued its very strong growth in Greater China and APAC, while the Americas accelerated and EMEA continued its solid growth.
Direct-to-consumer remained the fastest-growing channel for the brand, and the sports style offering continues to lead footwear growth. In addition to shoes, Salomon apparel, bags, and socks are also experiencing great momentum. A key brand highlight in quarter one was our first-ever global footwear launch with the XT Whisper, a new addition to our sports style offering. This global synchronized launch has been a massive success and was welcomed with excitement by customers around the globe. We did XT Whisper collaborations with Kith and Sandy Liang in the US and have seen great results from our WhisperGo campaign in China.
On the performance side, we have been very pleased with the launch of the long-running shoe AeroGlide 3, one of the best footwear launches in Salomon’s history. AeroGlide 3 uses a foam called Optivibe EVO, which we believe represents a disruptive new generation material offering the runner a new level of rebound and comfort for running on road or trail. We are also very excited by the global launch this month of a new line that offers consumers a more versatile than ever running shoe that performs great on various types of terrain from pavement to parks and trails. Regionally, Salomon footwear is continuing to experience great sell-through and solid order books in Europe, both for sports style and performance.
Sales growth for retailers continues to be strong, which is translating to healthy growth in our ARPUs. In Asia, direct-to-consumer continues to be the critical growth channel for Salomon. Our Salomon concept shop format developed in China works very well, and we believe these stores generate significantly higher sales per square foot versus the industry average, and it continues to improve. We are continuing to expand our concept shop in Greater China, opening 22 net new Salomon shops in quarter one, including both owned stores and partner stores, bringing our total count to 218. We are on track to reach nearly 300 Salomon shops in Greater China this year.
We believe Salomon has the opportunity to grow to several hundred locations over time in just tier one and two cities, from only eight stores four years ago. Our new Salomon flagship in Shanghai has continued to perform very well in the first few months, and we will open a second Shanghai flagship in August, which will be located in the former French concession district, known for its boutique shopping. In the US, we continue to lay the groundwork to support significant future growth, and we are seeing more and more signals that the brand is gaining momentum in the world’s largest domestic market.
Our first US store in New York City continues to show incredible traction with our consumers, and the brand is seeing strong buzz with key sneaker retailers across the city. We plan to open three to four more Salomon shops in the Greater New York area this year, as well as continue to expand our presence in key wholesale accounts. Beyond New York, we also focus on San Francisco and Los Angeles as epicenter markets for Salomon sneakers. In addition to the success of Salomon sneakers, our winter sports equipment brand delivered a better-than-expected end of the ski season with strong sales through at retail, leading to better-than-expected reorders.
Moving to ball and racket highlights, we are pleased that the ball and racket’s growth trends continue to be solid in quarter one, with 12% growth driven by strength in sportswear, racket sports, and golf. Our Tennis 360 continues to resonate very well with consumers from performance rackets to soft goods, especially in Greater China. Wilson’s performance rackets franchise continues to shine, including the January launch of the Clash V3, which is off to a solid start. In pickleball, we are experiencing strong response to our Vespula launch. Wilson Tennis 360 soft goods also continues its excellent growth, nearly doubling in Q1 2025. We have seen very strong response to the entry women’s tennis shoe.
We also continue to excel in China and will open approximately 50 more shops in China this year, including both owned and partner stores, bringing the total to almost 100. In North America, the new Tennis 360 concept store in the Dallas North Park Mall is off to a very good start. This is also true of our tennis footwear and apparel test in 50 DICK’S Sporting Goods locations, where we are selling through better than our competitors. Lastly, we were pleased to see Wilson Golf have a solid improvement in sales and margins in quarter one, led by the DynaPOWER launch this spring, which has received positive reviews in the golf influencer community.
With that, I will turn it over to Andrew.
Andrew Page: Thanks, James. Before I start, I want to take the time to thank our more than 13,000 Amer Sports, Inc. employees around the world. Our passionate teammates are critical to developing innovative products, engaging with consumers, and building our brands for the long term. And they’ve done an amazing job navigating the ever-changing macro environment with discipline and flexibility. I will discuss tariffs in detail when I provide guidance, but I want to start by saying that we are very confident our fundamental business momentum, diverse global footprint, clean balance sheet, and strong brand portfolio with pricing power will give us significant flexibility and firepower to manage through a variety of tariff scenarios. Let’s go through Q1 results first.
Amer Sports, Inc. grew 23% in Q1 on a reported basis and 26% in constant currency. The strong group sales performance was led by both technical apparel and outdoor performance, while ball and racket also delivered very solid growth in the quarter. By channel, the group continues to be led by D2C, which grew 39% led by Salomon Footwear in Greater China and APAC. We also saw solid wholesale growth of 12% led by Arc’teryx. Regional growth was led by Asia Pacific, which increased 49%, followed by China, which grew 43%. EMEA accelerated to 12%, and the Americas also grew 12% in Q1.
We continue to achieve very strong growth, and there are several reasons why we are doing so well there and are also confident in our future growth in this important consumer market. Number one, our brands compete in one of the high-quality and fastest-growing consumer segments in China, the premium sports and outdoor market. The outdoor trend in China continues to be very robust, attracting younger consumers, female consumers, and luxury shoppers. Additionally, our still small specialized brands are known for their expertise, high quality, and technical innovation, which resonates with Chinese shoppers. Third and most important, we have a great team in China.
Our deep expertise and unique scalable operating platform give us a significant competitive advantage across the portfolio. Turning to profitability, adjusted gross margin increased 330 basis points to 58% in Q1, primarily driven by favorable channel, geographic, and product mix, as well as lower discounts compared to the prior year. Going forward, we expect our highest gross margin franchise, Arc’teryx, to continue to be the biggest underlying driver of our ongoing gross margin expansion. Adjusted SG&A expense as a percentage of revenues leveraged by 160 basis points, representing 42.6% of revenues in Q1. Both the technical apparel and outdoor performance segments achieved SG&A leverage on very strong growth.
This was partially offset by slight deleverage at ball and racket due to the ongoing investment in Tennis 360 and D2C growth. Driven by both gross margin expansion and SG&A leverage, we generated a 490 basis points increase in our adjusted operating margin from 10.9% last year to 15.8% in Q1 of the current year. Adjusted corporate expenses were $19 million, up from $17 million in Q1 of last year. Depreciation and amortization was $78 million, which includes $36 million of ROU depreciation. Adjusted net finance cost in the quarter was $7 million, which comprised of $22 million of interest expense partially offset by $5 million of FX gains and other items related to the weakening US dollar.
In the quarter, our adjusted income tax expense was $64 million, which equates to an adjusted effective tax rate of 30%, better than expected, primarily due to our over-delivery of operating income. Adjusted net income in Q1 was $148 million compared to $50 million in the prior year period. Adjusted diluted earnings per share was $0.27 compared to adjusted diluted earnings per share of $0.11 last year. Turning to segment results, technical apparel revenues increased 28% to $664 million led by Arc’teryx. Growth was fueled by 31% D2C expansion, including a 19% omni comp, a very good result comparing against a 36% omni comp in the first quarter of last year.
Arc’teryx D2C momentum continues to be fueled by both new and existing consumers across all regions, channels, and product categories. Technical apparel wholesale revenues grew 22% driven by Arc’teryx. Although it is a small part of the technical apparel segment, it is worth noting we are making good progress with Peak Performance brand and cleaning up the marketplace in EMEA and the Nordics, shifting to a more full-price D2C-oriented brand. Peak’s healthier core franchise is a solid base for the new president Stefano Saccone to lead the brand through the next phase of its journey. Regionally, technical apparel growth was led by Asia Pacific, followed by Greater China, the Americas, and EMEA.
All regions grew strong double digits fueled by Arc’teryx. Technical apparel adjusted operating margin expanded 110 basis points to 23.8% driven by SG&A leverage thanks to strong growth. Moving to our outdoor performance segment, which saw revenues increase 25% to $502 million driven by strong performance in Salomon soft goods and good results in winter sports equipment. The D2C channel grew very healthy double digits driven by new store openings in Asia Pacific and Greater China, as well as solid comps from existing Salomon stores. Outdoor performance growth also benefited from a solid performance in winter sports equipment in Q1, following a slow start to the winter season.
By channel, outdoor performance D2C grew 68% led by Greater China and APAC, and wholesale grew 9% from the prior year period. The wholesale results were driven by both Salomon Winter Sports Equipment and Salomon Softgoods. Regionally, outdoor performance growth was led by Greater China and APAC, followed by accelerating growth in EMEA. The Americas was roughly flat but only because of the NV divestiture in 2024. Salomon soft goods saw very good growth in the Americas. As James alluded to, the popularity of Salomon’s Footwear is inflecting globally, and we are well positioned to appropriately and fully develop the unique opportunity over time.
We believe we have very significant growth in all three major regions and have the right talent and team structures in place to take a more meaningful share of the global sneaker market over time. Our winter sports equipment business finished on a high note as a good end-of-season snow helped boost retailers’ sell-through and reorders. The Nordic or cross-country market remains more challenged, but we were able to move a significant amount of inventory at reasonable discounts, leaving us in a very clean position at the end of the winter. Our assumption is that the winter sports equipment market will grow low single digits in 2025 and over the long term.
The ski and snowboard industry is healthy, and given advanced snowmaking capabilities industry-wide as well as the growing attraction of winter mountain vacations, demand for on-peak skiing is strong. Winter sports equipment now represents one-third of the outdoor performance segment, and the share is shrinking as Salomon soft goods grows faster. Outdoor performance adjusted operating profit margin expanded 990 basis points from last year to 14.7% in Q1, driven by strong gross margin expansion thanks to channel, region, and product mix, as well as favorable product costs. This margin expansion was also driven by SG&A leverage on high growth. Moving to ball and racket, revenue increased 12% to $306 million driven by soft goods, racket sports, and golf.
The strong growth was also helped by easier comparisons from Q1 last year when Wilson was still going through some liquidation to normalize inventory levels. We are pleased with the continued rebound, but we would caution that double-digit growth is not sustainable long term, and we continue to expect ball and racket to grow low to mid-single digits long term. By category, the growth was led by soft goods, which now represents 10% of ball and racket sales, and our marquee racket sports franchises. We continue to see very strong momentum in Tennis 360, especially in North America, Greater China, and APAC.
Golf achieved positive growth thanks to a successful DynaPOWER product launch, as well as improving sales in pro golf clubs. Inflatables and baseball were both roughly flat as baseball bats returned to growth offset by softer ball glove sales. Ball and racket segment adjusted operating profit margin increased 270 basis points to 6.6% primarily driven by higher gross margin thanks to favorable product mix, channel, and region mix. We had slight SG&A deleverage due to continued investment in Tennis 360 and D2C. Turning to the balance sheet, we ended the quarter with $515 million of net debt, down from $591 million at the end of Q4.
Using the midpoint of our 2025 adjusted operating profit guidance, our net debt to adjusted EBITDA ratio was approximately 0.5 times at the end of Q1. Following our $1 billion equity raise and debt pay down last December, our balance sheet is in a healthy position to support our company as we navigate tariffs and other external uncertainties. Looking forward, using excess cash to pay down debt, which carries nondeductible interest, remains a high return usage of excess cash. We also exited the quarter in a solid inventory position, up 15% year over year, well below our 23% sales growth.
Driven by strong profit growth and disciplined working capital management, we generated $164 million of operating cash flow in the first quarter of 2025. And for the full year of 2025, we expect to generate solid operating cash flow growth from the 2024 levels. Now moving to tariffs and guidance, there are several factors that give me confidence that we are well positioned to manage through a variety of tariff scenarios both near and long term. First, we have low exposure to the US, only 26% of revenues, and we enjoy meaningful exposure to high-end consumers. Also, the high functional nature of our products creates personal engagement and a strong value equation for consumers.
Thirdly, we believe the brands in our portfolio have significant untapped pricing power. The vast majority of our growth the last several years has come from more units and not higher prices. Lastly, our clean balance sheet and strong cash flow dynamics give us the financial flexibility to weather macro challenges as they arise. Given the upside in the first quarter and our continued operating and financial momentum, and despite higher tariffs, we are raising our full-year revenue and EPS expectations. This updated guidance assumes the current 30% tariff on goods arriving to the US from China and 10% tariffs on goods coming in from the rest of the world will stay in place for the remainder of 2025.
Given the mitigation strategies we already have underway, we expect the impact to our P&L from higher tariffs to be negligible this year. Our updated guidance implies slower growth in the second half than the first half. However, as we’ve said before, should strong trends continue and better-than-anticipated demand materialize, we believe we will be well positioned to deliver financial performance ahead of these expectations. Looking beyond 2025, we are confident in our ability to offset the vast majority of higher import tariffs under a wide range of scenarios through pricing, vendor renegotiations, and supply chain maneuvers. Since the ultimate tariff outcome is still unknown, we thought it would be helpful to frame our US sourcing exposure.
In 2024, US revenues represented 26% of group revenues. Sourcing from China to the US was approximately 8% of the 26%. Vietnam was also 8%, the rest of Asia was 6%, Europe 3%, and the rest of the world 1%. By brand, slightly more than half of the tariff exposure is in the ball and racket segment, around 30% in technical apparel, and the remainder in outdoor performance. All three segments, including ball and racket, are already implementing and executing measures to offset higher tariffs. In addition to partnering with vendors, retailers also understand the landscape, and price increases are being accepted and implemented in the second half for those product categories most affected.
One last perspective I want to share on tariffs, even if the higher tariffs had remained in effect for the rest of the year, or if they do return, i.e., China at 145%, and the rest of the world at the higher rates from before the 90-day pause, we were only anticipating a $0.05 impact from tariffs for the full year 2025 EPS after mitigation, or approximately 100 basis points annualized. And over time, we believe we will be able to mitigate the majority of even the higher tariff rates. For the full year of 2025, we are raising our expectations for reported group revenue growth from 13% to 15% to 15% to 17%.
We are now assuming a 150 basis point drag from unfavorable FX impact at current exchange rates compared to the 250 point drag incorporated in our prior guidance. We are raising our technical apparel revenue growth guidance from approximately 20% to 20% to 22%, outdoor performance from low double digits to now mid-teens, and ball and racket from low to mid-single digits previously to mid-single digits currently. We are keeping our adjusted gross margin expectations at 56.5% to 57% for the full year. We are maintaining our adjusted operating margin guidance of 11.5% to 12%.
For the segments, we continue to expect an adjusted operating margin of approximately 21% for technical apparel, approximately 9.5% for outdoor performance, and 3% to 4% for ball and racket. You should assume full-year net finance costs of approximately $120 million and an effective tax rate of 30% to 32%. Other operating income and non-controlling interest will be approximately $10 million each. We now expect adjusted diluted EPS of $0.67 to $0.72 versus our prior guidance of $0.64 to $0.69, which is based on approximately 560 million fully diluted shares. Also, we are assuming D&A of approximately $350 million, including approximately $180 million of ROU depreciation.
CapEx is expected to be approximately $300 million, primarily to support new store expansion, ERP optimization, and distribution and logistics investments. Turning to the second quarter, we expect reported revenue growth for the group in the range of 16% to 18%. We expect adjusted gross margin to be 57% to 58% in Q2, and adjusted operating profit between 3% and 4%. Our net finance costs for the quarter should fall between $25 and $30 million, and the effective tax rate should be 30% to 32%. We expect adjusted diluted EPS of $0.00 to $0.02 per share.
As we said in the past, should strong trends continue and higher-than-expected demand materialize, we will be well positioned to deliver financial performance ahead of these expectations. With that, I’ll turn it back to the operator for questions.
Operator: Thank you. We will now begin the question and answer session. Your first question comes from the line of Matthew Boss from JPMorgan. Your line is open.
Matthew Boss: Thanks, and congrats on another great quarter. So, James, on your broad base, strength, as we think about the competitive advantages, could you walk through operating from a portfolio approach in this backdrop and just what that provides? And then brand-specific, could you elaborate on momentum at Salomon, and white space you see to scale this brand and, Stuart, on Arc’teryx, any change we think about the omni comp strength into the second quarter, relative to high teens you saw in the first quarter?
James Zheng: Okay. Thanks, Matt. Okay. First of all, I will say, Amer Sports, Inc. is really a unique portfolio company, sporting goods company, from a very unique portfolio of brands in the markets. So we are different from other sporting goods companies. So all the brands we own, they all got the distinguished positioning in the markets. And with a very strong high technical product pipeline offer to the market to address the different levels of the sports participants. Yes. So I think this kind of unique proposition gives us a very strong market. And also, especially in the premium segment, in outer categories. We really see a strong demand across the border in the world, especially in Asia and China.
And more and more consumers are participating in outdoor activities. And our products, Arc’teryx, and Salomon really address the strong demand from the market. So, we feel very good about our overall proposition today in the market. On the other side, really look at the Salomon in Q1 result, and we are also really happy to see our soft goods business is growing from Salomon brands and especially on our footwear. Okay? So we created a new category we call them modern outdoor sneakers, which really address very special needs in the market. This kind of unique position helps us to attract a new group of lovers. I mean, especially for younger female consumers groups.
So we created the right buzz and very unique on our sneaker market. And we receive tremendous positive feedback, not only from Asia Pacific but also in Europe and the US at the starting base. And people are looking for the kind of attractive offers into the markets. And they really enjoy the product we offer to them, we call it real technical products with very nice designs to address the needs for our consumers. For both on the sports activities and also the lifestyle environment. So I think it’s a quite unique position, and we see a very strong runway for that. Do you also want to comment on some website?
Andrew Page: Yeah. Thanks, James. Yeah. Matthew, the comp in the quarter was really solid, you know, plus 19 on the comp. That’s comparing against a 36% last year. That is the highest comparison we’ll have in 2025. The comp comparisons moderate for the balance of the year. And I would just add it was a traffic-driven comp. We had really strong solid conversion, but the upside is really driven from traffic increases, which we think reflects the momentum of the brand, and just the investments we’ve made in community and brand marketing. And the expansion of our store fleet. And the brand stores continue to perform well.
We’re seeing expansion productivity across every region, we’re really pleased with how our stores are performing. Also pleased with the track that we’re seeing in e-commerce. So every single signal from the market is positive. And, yeah, we’re excited for, you know, what the balance of the year looks like. The only thing I would say is in the first quarter, there was a drag on the omni comp as it relates to our outlet sales. Our outlet sales were lower in both China and North America. As we had a stronger full-price business and we chose to pull back on how much inventory we’re pushing through our outlet.
So we view that as a very positive factor, you know, as it speaks to the high-quality full-price nature of our business that we want to continue to increase.
Matthew Boss: It’s a great color. Best of luck. Your next question comes from the line of Brooke Roach from Goldman Sachs. Your line is open.
Brooke Roach: Good morning, and thank you for taking our question. It sounds like your confidence in broad-based growth for Salomon is growing. Are there any technical reasons that attributed to the outsized growth in 1Q? Or do you believe that the momentum observed in the quarter is sustainable? As you look on a multiyear horizon, what margin profile do you think that this business can achieve? Thank you.
Andrew Page: Hey. Thanks, Brooke. It’s Andrew. Yeah. I mean, we are on track and doing what we had always set ourselves up to do. I mean, you know, to your question around do we believe it’s sustainable? I mean, we’ve raised our guidance for the full year as it relates to Salomon Outdoor performance. So we’re pretty excited about it. We always understood that we had great product. We obviously had to operation-wise our commercial go-to-market strategy, get our teams in place, you saw the brand really driving momentum in Asia Pac and Greater China, and it’s continuing. Yeah, with both of those regions up over 60%.
In Europe, you continue to see the brand picking up momentum there as well, and it’s, you know, outside of not only our performance but as well as our sports style. And we’re doing more with our key strategic partners. We talked about this kind of in May of last year, signing up some key strategic partners that we’re able to do more with. And then as you move regionally to North America, you know, that continues to be our less mature market, but we definitely have the leadership team in place and we are starting to penetrate, you know, key accounts that we’d like to continue to see the brand continue to grow at.
But as we talked about, I mean, our D2C is a leading indicator for what we think that brand can do, and the conversion there and the attachment to the consumer is pretty strong. So we’re excited about what we see to Salomon, but we’re…
Laurent Vasilescu: Great. Your next question comes from the line of Laurent Vasilescu from BNP Paribas. Your line is open.
Laurent Vasilescu: Oh, good morning. Thank you very much for taking my question. I’m gonna be the third person to ask about Salomon. You’ve raised the outdoor performance category to grow mid-teens for us by 2025. With winter goods, I think, Andrew, I think you said you guided to grow low single digits for this year. Is it fair to assume that it implies that soft goods can grow 20% this year? And longer term, James, you called out that sneakers reached $1 billion in sales last year. You mentioned it’s still tiny relative to the market. Can Salomon sneakers double over the next five years?
Andrew Page: Yeah. So great question. I appreciate it. You know, we’re not necessarily giving specific long-term growth targets. But what I will say is that we have a great product. You can see the margin profile of Salomon Footwear, Salomon Softgoods is really starting to inflect. And we talked about the fact that as soft goods within the outdoor performance grows, you’re going to see margin accretion, which you saw a strong margin accretion, gross margin in the first quarter and even operating margin. And operating margin up almost a thousand points in outdoor performance. Two-thirds of that was in gross margin, about a third of that SG&A.
It continues to speak to the fact that as we over-deliver top line, you have this, you know, a really strong effect coming down to the bottom line. You know, the billion dollars that Salomon is, that’s a billion dollars on a $180 billion sneaker market. And we believe that we have the product, we have the same, and that can disrupt and take meaningful share within this business. I mean, within this market. So we’re excited about it. Again, you’ll continue to, you know, you saw the margin inflection as we grow that soft goods business and we believe that margin inflection reflects a longer-term profile that we can and will continue to benefit from.
Laurent Vasilescu: Very helpful. And maybe just a follow-up question on housekeeping for the model. Andrew, you’re maintaining your gross margin for the year. But underlying, I think you talked about a hundred basis points on an annualized basis on the impact from tariffs. Maybe just unpacking a little bit, like, under the hood, like, what are the moving pieces versus ninety days ago? Is it, like, fifty bps from tariffs and then fifty bps just better performance in the overall business?
Andrew Page: Yeah. Thanks for the question. Yeah. Just let me just kind of reiterate some of my prepared remarks on tariffs. Our assumptions in, for 2025 guidance is that the 30% tariff on China and 10% rest of the world remain in place. The burden on our 2025 P&L is negligible. We have after our mitigation initiatives, I thought it would be prudent to kind of contextualize it had the higher tariff stayed in place or things go backwards, i.e., China at 145%, rest of the world at, you know, the 30 or 40%, that was that’s where the hundred basis point annualized drag would come from.
So and over time, we believe that we, you know, the leverage that I talked about whether it be pricing, resourcing, vendor management that over time, we could neutralize the hundred basis point drag. So you look at our gross margin for the remainder of the year, you know, we obviously, we had a strong first quarter. There is a meaningful amount of uncertainty still left in the market. And we believe that the guidance for the rest of the year is prudent. It’s responsible given the uncertainty that’s out there.
But like I said, I mean, we felt convicted and confident in our mitigation initiatives and from a bottom-line perspective, the impact on tariffs based upon where tariffs stand today is negligible.
Alex Straton: Thanks a lot. Your next question comes from the line of Alex Straton from Morgan Stanley. Your line is open.
Chad Berntell: Hi. Thanks for taking the question. This is Chad Berntell on for Alex. I’d like to touch on ball and racket. My first question is on store growth of 189% in the quarter. What portion of those store openings were in China? And how do you think about the sustainability of Wilson store openings beyond 2025 in the region? And then my second question is on ball and racket profitability. You saw a nice improvement in margin in Q1. What pushes margin back to the mid-single-digit levels or beyond that you’ve seen in previous years? Thank you.
Andrew Page: Yeah. So the store growth related to ball and racket is primarily, you know, all of that is in mostly all of that is in Asia and Greater China. So that’s where you see the store growth. Remember, that is an environment that is very receptive to the mono-brand retail format. It works very well. Our team is very astute at running that and that’s the store growth that you see. From a profitability perspective, I think what gets us back is, you know, continuing to scale this our investment. We are investing in our Tennis 360 concept. We believe that we have the authority to play there, and we will continue to drive that business.
And so what’s happening is once you see that reach scale, then you’ll start to see the profitability and ball and racket return. So yeah. So we’re, you know, we’re excited about the direction we’re going in.
Michael Binetti: Great. Your next question comes from the line of Michael Binetti from Evercore. Your line is open.
Michael Binetti: Thanks for taking our question here. I’ll add my congrats on a nice quarter. Maybe, Stuart, just another way to ask you about the omni comps and 19% in technical apparel. I know it slowed a little bit from last quarter, but you mentioned the big comparison from a year ago. You mentioned the outlet pullback. I’m wondering if you could speak to whether there was any pull forward or change in the cadence of important product launches for the winter and maybe the progression of how you see that comp evolving through the year including, like, impactful launch cadence of impactful launches to the brand. For the rest of the year.
And then I’m just curious on the comment that we’re gonna close some Arc’teryx partner stores in China to open larger format. Can you just talk about the strategy there from an ROI standpoint? Obviously, partner doors are probably capital light to run. Maybe just walk us through the opportunity or what financial prize is for investors as you shift to larger format. Thanks.
Stuart Haselden: Yeah. Thanks, Michael. So yeah. I think it’s a good call out on the product and how it influences just revenue broadly, and that’s obviously reflected in the omni comp. We’re very confident in the outlook that we’ve shared for the year. It’s that Andrew described, you know, we’ve made improvements in our in-stock positions across a number of categories, but where in particular, we’ve seen, you know, a stronger position as we entered the year. We learned a lot from last year. We were really excited to see strong footwear trends in the first quarter. Our footwear was at 41% on top of the launch of the three new models last Q1.
With the success that we’re seeing now and the Norvan LD 4, which was up 163% to plan as part of the launch. That’s easily our largest footwear model. Vertex Speed was also very successful in the first quarter. So that will continue to be an important part of the growth story. Still leading our product category growth. Have a couple of new models, launches later in the year that conceal approach shoe and the ballast. Trail shoe and the crack also continues to be a hot model as well. So much better position from a footwear standpoint. Where we’ve seen continued exciting demand, gamma franchise in particular, we really haven’t found the edge of demand yet for the gamma.
It actually moved up. It’s the second largest franchise behind the beta. Now for us. And so that it’s exciting to see the momentum and the gamma. It’s a great product. It’s versatile. It works in many different climates. We think this has a lot of room to continue to expand and importance in our overall assortment. As I said, we’re fighting out of stocks in the gamma. We see that as potential into the future. You know? And our women’s business was up 38% in the first quarter, second behind footwear, seeing great momentum there.
You heard James mention that the success that we saw in the women’s pants, the Clarkia pants, in particular, was up more than double in the first quarter. We’re chasing demand there as well. So, success in our women’s strategy, and, you know, overall, that we did see some out of stocks also in the first quarter in certain hard shell jackets that we just didn’t buy enough into. So overall, I think our in-stock’s better this year than last year, but you know, opportunities in the areas I just mentioned.
Shifting to your other question around partner doors in China, that continues to be, you know, an opportunity for us to elevate the execution in China, to move to better locations that better represent the premium nature of the brand, expanding the square footage when we do that, so we see this as a theme of higher quality and upside, you know, as we convert those from essentially a wholesale to an owned location. You get multiple layers of benefit in terms of larger stores, more productive, better execution, and then just the accounting of going from wholesale to own. So that’s a theme that we’ll have for the next few years actually in China.
Michael Binetti: Okay. Really helpful. Thanks, Stuart.
Jonathan Komp: Thanks, sir. Next, your next question comes from the line of Jonathan Komp from Baird. Your line is open.
Jonathan Komp: Yeah. Good morning. Thank you. Andrew, I want to follow-up on the full-year outlook. When you look to the second half of the implied performance, it looks like limited profit growth and a margin decline that’s embedded. So I just want to ask how you’re embedding, you know, after a pretty strong start to the year here versus, you know, a prudent approach to forecasting and some of the assumptions you’ve made.
Andrew Page: Yeah. Thanks for the question. You know, Jonathan, the first quarter was strong. And as we look through how we’re trending now, yeah, the trends continue to be strong. That being said, like I talked about, there’s a meaningful amount of uncertainty out there. We believe that focusing on the things that we can control is really important. As you know, the macro uncertainties with not the tariffs, but, you know, what could go on in the environment. We’re focusing on the things that we can control. We believe that we put a guide on here that’s really responsible that puts more things in our control than the macro.
And if the macro should turn sour or some things that we are not anticipating out there, we believe that we’ll be able to navigate multiple scenarios out there. So our guide infers a slowdown. Our guide infers a slowdown in the back half, and we believe that is responsible given the amount of uncertainty that we’ve cannot control.
Jonathan Komp: Okay. Understood. Thank you. And just one follow-up on Salomon, that wholesale business there, I know, had been negative for some time and just recently turned positive. So any further color on the visibility you see in wholesale, you know, given the accelerating overall momentum? Thank you.
James Zheng: Yeah. Jonathan, the Salomon wholesale business managed by our core region, which is Europe. Okay? So it’s the last region for our Salomon footwear business. And we saw a great momentum also at the beginning of the year in terms of our sales through in the various channels in Europe. Okay? And which gives very strong confidence for our retail partners. So and the reorder also accelerates in the first quarter. So and also our future order booking also sees a very positive movement for the second half of this year.
So it’s very encouraging, and also that kind of trend we believe will carry on because based on our new product offers to the market for both sports style and sports performance products. It’s really resonating, the market trends and also give us a good level of confidence for our partners.
Andrew Page: Yeah. I would just double down on that. If you think about sports style as an example, our XT Whisper Sport style was always a strong franchise. Our XT Whisper was the most successful sports style launch within that franchise. Similarly, our AeroGlide 3, just a very, very successful launch in our performance category. So not only are the strategic relationships and the wholesale relationships getting stronger with the brand in Europe, but also the franchises are resonating extremely well with consumers and giving us momentum and confidence to go forward.
Stuart Haselden: Yeah. Operator, we have time since we went over on the tariff commentary, maybe time for a couple more questions. Thanks.
Operator: Certainly. Your next question comes from the line of Jay Sole from UBS. Your line is open.
Jay Sole: Great. Thank you so much. Stuart, maybe can you elaborate a little bit on the opportunity in the women’s business? James made some comments that business was really growing nicely. Can you just maybe talk about what, you know, what you’ve learned in the last ninety days and what kind of potential you see long term for the women’s business in Arc’teryx?
Stuart Haselden: Yeah. It’s, you know, we really see this as a strong growth driver for our business. We’re underpenetrated in women’s as we have focused on improving our color, our fit, and our choice for our female guests. We’re really seeing attraction. And the color investment in the first quarter really paid off. You know, we saw a much stronger color presentation and higher sell-throughs as a result. I mentioned the Clarkia pant, which has been a runaway hit for us with our women’s assortment. And excited to chase that. It’s really could be exponential growth for us as we crack into a part of the assortment that’s really a new ad for us.
The gamma was really successful in women’s as well as men’s. And that’s sort of right in our wheelhouse in outerwear. And something that we’ve been able to find a fit in a model, a design that really appeals to our female guests. And something I would add is, you know, we had you heard James mention our Mammoth Academy in California. This was a huge success, and we saw 49% of the participants in that were women. And over 70% of the content that we generated coming out of that was aimed at our female guests.
So there’s just a lot of momentum not only from a product category standpoint but also just as we’re building community and engaging with our female guests, we see this as a huge potential to have a more balanced business. Ultimately, we see potential to see our guests 50/50 between men’s and women’s. So it’s something that we feel we have good momentum. As I said, 38% growth in women’s in the quarter, second only to footwear, and we expect that to continue.
Jay Sole: Got it. Thank you so much.
Operator: And that concludes our question and answer session. I’m sorry. We’ll have our last question from the line of Paul Lejuez from Citi. Your line is open.
Paul Lejuez: Hey. Thanks, guys. Curious if you could talk about your AURs in the Salomon footwear business and just where within that assortment you’re seeing the greatest strength and growth. And then second, curious if you saw any air pockets over the last several months in any of the businesses just tied to all the tariff news. And if so, which segments, which regions? Thanks.
Andrew Page: Oh, you’re coming through a little bit muffled. Can you repeat? The first question was about Salomon AUR. And the second half, the question…
Paul Lejuez: Yeah. It’s Omni AUR. Just wherever in the assortment, you’re seeing the greatest strength and growth.
Andrew Page: Yeah. With regard to the greatest strength and growth, I mean, we believe that both our performance category and our sports styles category are very strong. From a growth perspective, we continue to see sports style as the biggest growth driver. Now what I will say is that even within the performance category, our gravel franchise, which both has a running and a gravel platform, were very, very, very successful launches. So we’re super excited about sports style as a category. We’re super excited about gravel and running as a performance within our performance section. You talked about our AUR at retail. And, I mean, we haven’t given that information.
But what I will say is that both our AOV and our ASPs are picking up with both of these franchises and going in the right direction.
Paul Lejuez: And, Paul, there was a second part to your question related to tariffs. Did I hear that right?
Paul Lejuez: Yeah. Just curious if you saw any air pockets over the last several months in any of your businesses just tied to the whole tariff news.
Andrew Page: No. No. We, as we said, we continue broad-based strength across the portfolio that you saw, you know, in the recent quarters, especially this past recent quarter continues so far. So I don’t know that we’re gonna be the leading indicator on the macro, but we haven’t seen any air pockets yet.
Paul Lejuez: Thank you, guys. Good luck.
Operator: Thank you. And that concludes our question and answer session. I will now turn the call back over to management for closing remarks.
Omar Saad: Thanks, everyone, for joining. Look forward to reconnecting in ninety days for our second quarter results. Have a great week.
Operator: This concludes today’s conference call. Thank you for your participation. You may now disconnect.
Technology
ASUS ROG Unveils 20 Years of Gaming Innovation at CES 2026

ASUS Republic of Gamers (ROG) today announced its Dare to Innovate virtual event at CES 2026, unveiling the next chapter of its vision for gaming performance, design, and culture. The showcase celebrates 20 years of fearless innovation, highlighting breakthrough technologies that empower gamers and creators, while reinforcing ROG’s commitment to redefining gameplay, creation, and competitive performance worldwide.
A wide range of next-generation ROG gaming laptops takes center stage at CES 2026, alongside select flagship innovations such as the ROG G1000 gaming desktop, showcasing world-first engineering, AI-driven performance, and advanced thermal design that elevate gaming and creative experiences.
Marking its 20-year milestone, ROG reflects on a legacy defined by bold ideas and pioneering engineering — from early breakthroughs that reshaped high-performance gaming hardware to today’s cutting-edge laptops and desktops built for power, immersion, and reliability. Every milestone embodies the spirit of For Those Who Dare, challenging conventions and redefining what gaming technology can achieve.
Continuing this legacy, innovations from the ROG Lab are highlighted this year, introducing advancements focused on intelligent performance optimisation, thermal mastery, and user-centric design across both laptops and flagship systems, empowering gamers and creators to play, create, and push limits with confidence.
ROG Zephyrus laptops: immersive, AI-powered, and ultraportable
Designed for those who need performance on the go, the Zephyrus line-up delivers all-day power and stunning visuals in a sleek, ultraportable chassis. With smart AI features and efficient cooling, it keeps creators and gamers productive and immersed wherever they are.
ROG Zephyrus G14 and G16
This generation’s ROG Zephyrus G14 (GU405/GA403) and ROG Zephyrus G16 (GU606) redefine what compact performance can deliver, featuring next-gen processing power and a new HDR-class display that delivers higher brightness and visual depth for gamers who want more capabilities in the same sleek footprint.
The Zephyrus G14 (GU405) and G16 (GU606) feature Intel® Core™ Ultra Series 3 processors, delivering flexible performance and up to 50 TOPS of NPU power for local AI tasks and in-game AI workflows. The G14 GU405 supports up to an NVIDIA® GeForce RTX™ 5080 Laptop GPU, and the G16 GU606 up to GeForce RTX 5090, with NVIDIA Blackwell architecture, DLSS 4, and Frame Generation. Max GPU TGP has been increased by up to 23% in manual mode, from 120W to 130W on the G14 and 130W to 160W on the G16. The G14 (GA403) is also available with a next-gen AMD Ryzen™ AI processor, offering Copilot+ certification and local AI execution.
With 50 TOPS of NPU performance and Copilot+, these laptops bring AI-powered acceleration directly to the device for gaming, creating, and multitasking — without relying on the cloud. ROG Intelligent Cooling keeps both models quiet and efficient under load, with a redesigned bottom panel, optimized exhaust vents, and liquid metal on the CPU.
In terms of display, they now feature a new 1100-nit Nebula HDR display with Nebula HDR engine tuning, delivering richer highlights, deeper contrast, and more lifelike HDR visuals, while providing 100% DCI-P3 coverage and Delta E < 1 color accuracy for cinema-grade quality. Extended battery life ensures productivity throughout the day. The laptop also adds a full-size SD card reader for easy media transfer. Powerful as it is, the G14 features a CNC-milled aluminum chassis with a redesigned Slash lighting and glass-mirror finish, combining performance, portability, and style.
ROG Zephyrus Duo 16
The dual-screen ROG Zephyrus Duo 16 (GX651) takes versatility to the next level. Its dual 3K ROG Nebula HDR OLED touchscreens run at 120Hz with a 0.2ms response time, providing smooth, tear-free visuals while supporting multitasking for gaming, streaming, or creative workflows, and the main panel supports NVIDIA G-SYNC®. Powered by the latest Intel processor and up to an NVIDIA GeForce RTX 5090 Laptop GPU, it handles demanding games, content creation, and AI workloads with ease. ROG Zephyrus Duo enable five operating modes to suit any scenario, while ROG Intelligent Cooling — featuring a vapor chamber, dual fans, and a dedicated graphite sheet — all combine together to provide the best possible performance, providing ultimate flexibility for work, play, and creation.

ROG x Kojima Productions: a visionary gaming collaboration
ROG has partnered with Kojima Productions to merge high-performance gaming technology with visionary storytelling and artistry. The collaboration celebrates creativity, exploration, and immersive experiences, bringing gamers, creators, and dreamers a collection of devices and peripherals that are as functional as they are collectible.
The ROG Flow Z13-KJP stands at the center of this collaboration, merging two decades of ROG’s gaming innovation with Kojima Productions’ visionary storytelling. Designed to reflect and reimagine the studio’s core values, the device draws deep inspiration from its iconic mascot, Ludens. It is a flexible 2-in-1 powerhouse that transforms into a gaming console, a creator tablet, a workstation, or an ultraportable laptop. Powered by the AMD Ryzen AI Max+ 395 processor with Radeon™ 8060S graphics and a 50 TOPS NPU, it delivers desktop-class performance and on-device AI acceleration in a tablet-sized form factor. Its 13.4-inch 2.5K Nebula HDR touchscreen with a 180Hz refresh rate and a 100% DCI-P3 color gamut offers cinematic visuals and ultra-responsive motion, while the detachable keyboard and slim chassis make play and creation possible anywhere. Designed by Yoji Shinkawa, the chassis blends art and engineering into a collectible piece, enhanced with exclusive Kojima Productions packaging, custom Armoury Crate themes, and Ludens-inspired wallpapers.
ROG G1000: a gaming desktop with holographic innovation
The ROG G1000 redefines what a gaming desktop can be, combining extreme performance with show-stopping innovation. At its core, the built-in AniMe Holo fan is the world’s first holographic fan system in a prebuilt gaming PC that can project customizable holographic visuals, transforming the environment into a medium of personal expression. The AniMe Holo module is housed in an independent chamber that incorporates the hinge-door design, ensuring airflow does not interfere with the main components’ thermal path and helping reduce overall system noise by limiting vibration from the Holo system. The ROG Thermal Atrium, dedicated for CPU cooling, channels fresh air through 420 mm AIO liquid cooler with three fans and isolated airflow paths, ensuring critical components remain cool and stable during extended gaming sessions. Equipped with ROG Astral GeForce RTX 5090 / 5080, ROG Strix GeForce RTX 5070 Ti, or AMD Radeon 9070XT GPUs, up to 128GB DDR5 memory, and up to a 4TB PCIe® 5.0 SSD, the G1000 is tuned and ready for peak performance from day one. The 104L ATX ultra tower chassis enhances airflow, accommodates larger cooling hardware, and supports easy maintenance, while the Fan Key provides instant one-touch thermal boost. Customization is extensive with Armoury Crate and Aura Sync, letting users control RGB lighting across GPU, cooling fans, water-cooling blocks, and the AniMe Holo, delivering a system that is as visually striking as it is powerful. With every unit validated for stability and backed by comprehensive ROG service, the G1000 gives gamers and creators the confidence to push limits without compromise.
Strengthening the ROG community in the UAE
Beyond hardware innovation, ROG continues to invest in its regional gaming community through initiatives such as the ROG Elite Program, which rewards loyal gamers with exclusive benefits, early access opportunities, community events, and competitive experiences across the UAE.
With its latest CES laptop lineup and ongoing community engagement, ROG reinforces its commitment to empowering gamers and creators in the UAE — delivering not just powerful devices, but a connected ecosystem built around performance, creativity, and passion for gaming.
Learn more about the choice of champions at https://rog.asus.com/me-en/
Technology
CES 2026: Audfly and Thunderobot Jointly Unveil World’s First Focusound-Integrated Gaming Monitor and Laptop
LAS VEGAS, NV, UNITED STATES, January 8, 2026 /EINPresswire.com/ — Today, at the opening of CES 2026, Audfly, the global leader in directed audio, and Thunderobot, a premier professional gaming brand, jointly announced a strategic partnership. The two companies have officially unveiled two groundbreaking devices: the world’s first gaming monitor and gaming laptop integrated with Audfly’s Focusound Screen® technology.
This collaboration marks a historic milestone in the gaming industry, signaling the end of the “headset era” for immersive esports.
Revolutionizing the Sound of Esports Displayed at the Audfly suite in the Bellagio, the new Thunderobot gaming lineup features Audfly’s proprietary Focusound Screen® technology. This transparent audio layer creates a focused sound field directly from the screen, ensuring that high-octane game audio is delivered exclusively to the player without disturbing others nearby.
“Naked-Ear” Immersion with Hybrid Spatial Audio The highlight of the launch is the debut of Audfly’s Hybrid Spatial Audio technology on the new Thunderobot monitor.
Precision Positioning: By fusing screen-based directional sound with advanced HRTF algorithms, the system achieves precise left-right ear channel separation.
Tactical Advantage: Gamers can now distinguish footsteps, gunfire, and environmental cues with 3D spatial accuracy—without wearing headphones.
Quotes from Leadership “We are thrilled to partner with Thunderobot to bring this technology to gamers worldwide,” said Zhen Li, CEO at Audfly. “Together, we are proving that you don’t need heavy headsets to experience true immersion and privacy.”
Mr. Lu Kailin, the founder and chairman of Thunderobot Technology, added: ‘Thunderobot is committed to ultimate performance. Audfly’s directional sound allows our users to enjoy a private, high-fidelity audio zone even in dorms or shared living spaces. It is a game-changer.’”
Availability Attendees can experience the new Thunderobot devices powered by Audfly at the Bellagio Hotel & Casino through January 9.
About Audfly: Audfly is a global leader in audio innovation and a pioneer in directed audio technology worldwide. Its groundbreaking Focusound Screen® technology, a transparent film-based directional sound solution, has transformed the integration of audio into consumer electronics. Expanding beyond screens, Audfly also provides versatile directional speaker modules and dual-directional voice interaction solutions tailored for digital signage, kiosks, and intelligent terminals. By creating a personal soundscape with enhanced privacy, immersion, and audio-visual enjoyment, Audfly redefines user experiences across consumer and professional markets.
Media Contact: Brenda Chen csj@audfly.com
Brenda Chen
Audfly Technology (Suzhou) Co., Ltd.
+86 137 6102 7061
email us here
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Technology
Gaming Peripherals For Esport Market Growth Outlook 2025-2033:
Gaming Peripherals For Esport Market
New Jersey, US State: “The global Gaming Peripherals For Esport market in the Consumer Goods and Retail category is projected to reach USD 3.2 billion by 2031, growing at a CAGR of 9.5% from 2025 to 2031. With rising industrial adoption and continuous innovation in Consumer Goods and Retail applications, the market is estimated to hit USD 1.5 billion in 2024, highlighting strong growth potential throughout the forecast period.”
Gaming Peripherals For Esport Market Size & Forecast 2031
The Gaming Peripherals for Esport Market is experiencing strong growth driven by the rapid expansion of competitive gaming, live streaming platforms, and professional esports leagues worldwide. High-performance keyboards, mice, headsets, controllers, and monitors are essential for competitive gameplay, fueling demand among professional players and enthusiasts alike. Continuous advancements in precision engineering, ergonomic design, and customization features are significantly enhancing user experience and performance.
Looking ahead to 2031, market growth is expected to be supported by rising esports sponsorships, increasing participation in online tournaments, and broader adoption of gaming as a mainstream form of entertainment. Integration of wireless low-latency technology, AI-driven customization, and immersive feedback systems will further accelerate demand. As esports ecosystems mature globally, the gaming peripherals market is projected to maintain strong expansion.
Key Players in the Gaming Peripherals For Esport Market
Logitech
Razer
Corsair
SteelSeries
HyperX
ASUS
Roccat
Alienware
Acer
Cooler Master
BenQ
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Factors Supporting Growth of Gaming Peripherals For Esport Market in the Future:
1.Technological Advancements and Innovation:
The continuous evolution of technology is playing a vital role in driving the Gaming Peripherals For Esport market forward. Cutting-edge innovations are improving product functionality, enhancing performance, and reducing costs, making these solutions more accessible to a broader range of industries. Emerging technologies such as AI, IoT, advanced analytics, and automation are also enabling smarter and more efficient use cases, further expanding the scope of the market. These advancements are not only upgrading existing systems but are also creating entirely new application opportunities that will support long-term market expansion.
2. Expanding Applications Across End-Use Sectors:
The increasing integration of Gaming Peripherals For Esport solutions across diverse industries such as automotive, healthcare, consumer electronics, telecom, and industrial manufacturing is significantly boosting market demand. Each sector brings unique requirements, pushing companies to diversify their offerings and customize solutions. This cross-industry relevance ensures consistent demand growth, while rising digitalization and adoption of smart technologies amplify the market potential across both developed and developing regions.
3. Favorable Government Policies and Infrastructure Push:
Supportive initiatives by governments around the world, including funding programs, tax incentives, and policy frameworks, are providing a strong foundation for market development. Efforts to strengthen digital infrastructure, promote energy efficiency, and drive sustainable development are fueling demand for advanced Gaming Peripherals For Esport technologies. Moreover, public-private partnerships and national transformation agendas such as smart cities and Industry 4.0 are creating favorable conditions for rapid market expansion, especially in emerging economies
4. Increased Investment and Focus on Research & Development:
The Gaming Peripherals For Esport market is experiencing a surge in investment from both private and public entities, driven by the urgency to innovate and stay competitive. Companies are dedicating substantial resources to research and development to create next-generation products with higher efficiency, scalability, and environmental sustainability. Venture capital funding, mergers, acquisitions, and collaborations are also contributing to a dynamic ecosystem that fosters experimentation and accelerates commercialization of novel solutions, ensuring sustained market growth in the future.
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Key Segments Covered in Our Report: Gaming Peripherals For Esport Industry
Gaming Peripherals For Esport Market by Input Devices
Gaming Mice
Gaming Keyboards
Game Controllers
Gaming Headsets
Mouse Pads
Gaming Peripherals For Esport Market by Output Devices
Monitors
VR Headsets
Speakers
Streaming Equipment
Capture Cards
Gaming Peripherals For Esport Market by Accessories
Cable Management
Webcams
Microphones
Cooling Pads
Gaming Chairs
The Application segment showcases the industries and sectors that use Gaming Peripherals For Esport products for example Gaming Peripherals For Esport targeting healthcare and automotive industries etc. It also provides a perspective of the market rate of acceptance, usage of the products, and new applications that are paving the way for the future of the market.
Global Gaming Peripherals For Esport Market Regional Analysis
The Global Gaming Peripherals For Esport Market is examined in dimensions of regions, wherein each region has its own market growth, trends as well as dynamics. This section highlights on the detailed market performance, major shifts, and trends and underlying factors explaining growth in different places around the world.
North America: North America accounts for a large share of the Gaming Peripherals For Esport market which is a result of the developed technology, intense consumer market, and huge investments in the Gaming Peripherals For Esport industry. To add, the U.S. market also plays a crucial role as this economy is more concerned with innovation and was also one of the first to implement Gaming Peripherals For Esport products in its Gaming Peripherals For Esport sectors. The region is expected to see a gradual rise till 2031 and this is because of its reinforced infrastructure and existing regulation mechanisms.
Europe: Global has the fastest growing Gaming Peripherals For Esport market and is oriented around environmental protection, renewed efforts and environmental awareness. The market is dominated by countries like Germany, the UK, and France that have improved their technologies and have a strong industrial structure. Increased request for green solutions along with regulatory efforts are increasing demand in the market’s key areas such as Gaming Peripherals For Esport sectors.
Asia-Pacific: The growth potential in the Gaming Peripherals For Esport market is expected to be maximum for Asia-Pacific region. Increased maturation, urban migration as well as expanding middle class in China, India, and Japan and other developing economies are great constituents of market growth. Further, there is an increasing contribution to investments in the Gaming Peripherals For Esport sector which is increasing the demand for Gaming Peripherals For Esport regions-supplying throughout the area.
Rest of the World: Countries and areas like Latin America, Middle East & Africa have also been showing moderate Gaming Peripherals For Esport market growth. Although still developing, these markets are fueled by a fast increasing infrastructure, expending industrial activities and growing consumer demand for Gaming Peripherals For Esport goods. These regions pose great opportunities for the market players to tap into other sources of growth.
Frequently Asked Questions (FAQ) – Gaming Peripherals For Esport Market
Q1: What is the anticipated growth rate of the Global Gaming Peripherals For Esport Market?
A1: With a growth rate of CAGR of 9.5%, the Global Gaming Peripherals For Esport Market is anticipated to reach USD 3.2 billion by 2031. Industrial demand and innovation will lead it to reach USD 1.5 billion by 2024.
Q2: Which regions provide the highest growth opportunities for the Gaming Peripherals For Esport Market?
A2: Asia-Pacific is likely to provide the highest growth prospects based on speedy industrialization and infrastructure growth, followed by robust markets in Europe and North America.
Q3: Which are the primary drivers of market growth?
A3: The primary drivers are technology innovation, growing industrial applications, heightened government initiatives, and expanding use of Gaming Peripherals For Esport solutions in different industries.
Q4: What are the challenges faced by the Gaming Peripherals For Esport Market?
A4: The challenges are tight regulatory systems, high upfront capital expenditures, fragmentation of the market in the emerging markets, and geopolitical risks in some regions.
Q5: Which are the major players in the Global Gaming Peripherals For Esport Market?
A5: The market has a number of leading players with a focus on innovation, strategic alliances, and global expansion.
Q6: How does innovation influence the Gaming Peripherals For Esport Market?
A6: Market growth is driven by innovation, which enhances product efficiency, lowers costs, and facilitates new applications, making the overall market potential broader.
Q7: Which industries utilize Gaming Peripherals For Esport products mostly?
A7: Major industries include manufacturing, automotive, energy, electronics, and infrastructure, among others, where Gaming Peripherals For Esport solutions deliver operational efficiency and sustainability.
Q8: How is the market anticipated to change after 2031?
A8: Although projections beyond 2031 are uncertain, continued technological advancement and increasing industrial demand are expected to continue supporting long-run growth patterns.
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Technology
[Latest] Online Gaming Market Size, Innovation Trends, Smart
Online Gaming Market
How are innovation trends reshaping demand in the global online gaming market?
Innovation in the online gaming market is increasingly driven by convergence between entertainment, social interaction, and digital economies. Cloud gaming platforms, cross-platform interoperability, and live-service game models are accelerating market penetration by reducing hardware dependency and expanding addressable audiences. Demand is being fueled by rising broadband access and mobile-first strategies, particularly in emerging economies where national digital infrastructure programs aligned with World Bank development priorities are improving connectivity and payment access.
Major demand drivers now extend beyond gameplay to include immersive user experiences, competitive esports ecosystems, and monetization through virtual assets. Regulatory recognition of digital entertainment as a legitimate economic activity in several jurisdictions has strengthened investor confidence and encouraged studio consolidation. From a buyer search intent perspective, enterprises are prioritizing scalable platforms, user retention analytics, and localized content strategies that align with cultural consumption behaviors.
For C-suite leaders, innovation is no longer optional but a core growth lever. Smart solutions such as AI-driven matchmaking and real-time content updates are enabling differentiated value propositions while supporting sustainable revenue models in a highly competitive global market.
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What key technological advancements are defining competitive advantage in online gaming?
Technological advancement in online gaming is centered on artificial intelligence, real-time data processing, and immersive interfaces. AI is being deployed across game design, player behavior prediction, and fraud prevention, enabling publishers to optimize engagement and lifetime value. Advances in graphics processing and game engines are also lowering development cycles while enhancing realism, a critical factor for premium user acquisition.
Cloud-native architectures and edge computing are reducing latency and enabling seamless multiplayer experiences across regions. These developments align with national regulatory bodies’ emphasis on resilient digital infrastructure and cybersecurity, particularly as online gaming platforms handle large-scale user data. Payment technology integration, including secure digital wallets and localized compliance features, is further supporting frictionless transactions.
From a strategic lens, technology adoption is tightly linked to market intelligence. Firms that align R&D investments with regulatory shifts and platform interoperability standards are better positioned to capture enterprise partnerships and long-term growth opportunities.
How are changing consumption patterns influencing online gaming market strategies?
Changing consumption patterns are redefining how online gaming products are developed, distributed, and monetized. Players increasingly favor on-demand, socially connected experiences accessible across devices, reflecting broader digital lifestyle trends. Subscription-based access, free-to-play models with in-game purchases, and community-driven content are now central to revenue strategies.
Health and well-being considerations, acknowledged by global public health authorities, are also shaping product design through features such as playtime controls and age-appropriate content filters. This has influenced regulatory frameworks and reinforced trust among parents and institutional stakeholders. At the same time, mobile gaming growth in urbanizing regions is aligning with environmental efficiency goals promoted by international agencies focused on energy-aware digital consumption.
For market leaders, understanding these behavioral shifts is critical. Data-led segmentation, personalized engagement, and compliance-ready platforms are enabling companies to respond proactively to evolving user expectations while sustaining competitive differentiation.
The competitive landscape of a market explains strategies incorporated by key players of the Online Gaming Market. Key developments and shifts in management in recent years by players have been explained through company profiling. This helps readers to understand the trends that will accelerate the growth of the Online Gaming Market. It also includes investment strategies, marketing strategies, and product development plans adopted by major players of the Online Gaming Market. The market forecast will help readers make better investments.
The report covers extensive analysis of the key market players in the market, along with their business overview, expansion plans, and strategies. The key players studied in the report include:
Tencent Holdings Limited
Sony Corporation
Microsoft Corporation
Apple Inc.
Activision
Blizzard
Inc.
Electronic Arts (EA)
Ubisoft
Take-Two Interactive Software.
Online Gaming Market Segmentation
By Game Type
By Platform
By Business Model
By Geography
• North America
• Europe
• Asia Pacific
• Latin America
• Middle East and Africa
The comprehensive segmental analysis offered in the report digs deep into important types and application segments of the Online Gaming Market. It shows how leading segments are attracting growth in the Online Gaming Market. Moreover, it includes accurate estimations of the market share, CAGR, and market size of all segments studied in the report.
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The regional segmentation study is one of the best offerings of the report that explains why some regions are taking the lead in the Online Gaming Market while others are making a low contribution to the global market growth. Each regional market is comprehensively researched in the report with accurate predictions about its future growth potential, market share, market size, and market growth rate.
Geographic Segment Covered in the Report:
• North America (USA and Canada)
• Europe (UK, Germany, France and the rest of Europe)
• Asia Pacific (China, Japan, India, and the rest of the Asia Pacific region)
• Latin America (Brazil, Mexico, and the rest of Latin America)
• Middle East and Africa (GCC and rest of the Middle East and Africa)
Key questions answered in the report:
• What is the growth potential of the Online Gaming Market?
• Which product segment will take the lion’s share?
• Which regional market will emerge as a pioneer in the years to come?
• Which application segment will experience strong growth?
• What growth opportunities might arise in the Welding industry in the years to come?
• What are the most significant challenges that the Online Gaming Market could face in the future?
• Who are the leading companies on the Online Gaming Market?
• What are the main trends that are positively impacting the growth of the market?
• What growth strategies are the players considering to stay in the Online Gaming Market?
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Verified Market Research is a leading Global Research and Consulting firm servicing over 5000+ global clients. We provide advanced analytical research solutions while offering information-enriched research studies.
We also offer insights into strategic and growth analyses and data necessary to achieve corporate goals and critical revenue decisions.
Our 250 Analysts and SMEs offer a high level of expertise in data collection and governance using industrial techniques to collect and analyze data on more than 25,000 high-impact and niche markets. Our analysts are trained to combine modern data collection techniques, superior research methodology, expertise, and years of collective experience to produce informative and accurate research.
This release was published on openPR.
Technology
ASUS Republic of Gamers presents next-gen gaming innovations, commemorates 20 years of gaming excellence at CES 2026
ROG Zephyrus laptops: immersive, AI-powered, and ultraportable
Designed for those who need performance on the go, the Zephyrus line-up delivers all-day power and stunning visuals in a sleek, ultraportable chassis. With smart AI features and efficient cooling, it keeps creators and gamers productive and immersed wherever they are.
ROG Zephyrus G14 and G16
This generation’s ROG Zephyrus G14 (GU405/GA403) and ROG Zephyrus G16 (GU606) redefine what compact performance can deliver, featuring next-gen processing power and a new HDR-class display that delivers higher brightness and visual depth for gamers who want more capabilities in the same sleek footprint.
The Zephyrus G14 (GU405) and G16 (GU606) feature Intel Core Ultra Series 3 processors, delivering flexible performance and up to 50 TOPS of NPU power for local AI tasks and in-game AI workflows. The G14 GU405 supports up to an NVIDIA GeForce RTX 5080 Laptop GPU, and the G16 GU606 up to GeForce RTX 5090, with NVIDIA Blackwell architecture, DLSS 4, and Frame Generation. Max GPU TGP has been increased by up to 23% in manual mode, from 120W to 130W on the G14 and 130W to 160W on the G16. The G14 (GA403) is also available with a next-gen AMD Ryzen AI processor, offering Copilot+ certification and local AI execution.
With 50 TOPS of NPU performance and Copilot+, these laptops bring AI-powered acceleration directly to the device for gaming, creating, and multitasking — without relying on the cloud. ROG Intelligent Cooling keeps both models quiet and efficient under load, with a redesigned bottom panel, optimised exhaust vents, and liquid metal on the CPU.
In terms of display, they now feature a new 1100-nit Nebula HDR display with Nebula HDR engine tuning, delivering richer highlights, deeper contrast, and more lifelike HDR visuals, while providing 100 per cent DCI-P3 coverage and Delta E < 1 color accuracy for cinema-grade quality. Extended battery life ensures productivity throughout the day. The laptop also adds a full-size SD card reader for easy media transfer. Powerful as it is, the G14 features a CNC-milled aluminum chassis with a redesigned Slash lighting and glass-mirror finish, combining performance, portability, and style.
ROG Zephyrus Duo 16
The dual-screen ROG Zephyrus Duo 16 (GX651) takes versatility to the next level. Its dual 3K ROG Nebula HDR OLED touchscreens run at 120Hz with a 0.2ms response time, providing smooth, tear-free visuals while supporting multitasking for gaming, streaming, or creative workflows, and the main panel supports NVIDIA G-SYNC. Powered by the latest Intel processor and up to an NVIDIA GeForce RTX 5090 Laptop GPU, it handles demanding games, content creation, and AI workloads with ease. ROG Zephyrus Duo enable five operating modes to suit any scenario, while ROG Intelligent Cooling — featuring a vapour chamber, dual fans, and a dedicated graphite sheet — all combine together to provide the best possible performance, providing ultimate flexibility for work, play, and creation.
ROG x Kojima Productions: a visionary gaming collaboration
ROG has partnered with Kojima Productions to merge high-performance gaming technology with visionary storytelling and artistry. The collaboration celebrates creativity, exploration, and immersive experiences, bringing gamers, creators, and dreamers a collection of devices and peripherals that are as functional as they are collectible.
The ROG Flow Z13-KJP stands at the center of this collaboration, merging two decades of ROG’s gaming innovation with Kojima Productions’ visionary storytelling. Designed to reflect and reimagine the studio’s core values, the device draws deep inspiration from its iconic mascot, Ludens. It is a flexible 2-in-1 powerhouse that transforms into a gaming console, a creator tablet, a workstation, or an ultraportable laptop. Powered by the AMD Ryzen AI Max+ 395 processor with Radeon 8060S graphics and a 50 TOPS NPU, it delivers desktop-class performance and on-device AI acceleration in a tablet-sized form factor. Its 13.4-inch 2.5K Nebula HDR touchscreen with a 180Hz refresh rate and a 100 per cent DCI-P3 color gamut offers cinematic visuals and ultra-responsive motion, while the detachable keyboard and slim chassis make play and creation possible anywhere. Designed by Yoji Shinkawa, the chassis blends art and engineering into a collectible piece, enhanced with exclusive Kojima Productions packaging, custom Armoury Crate themes, and Ludens-inspired wallpapers.
ROG G1000: a gaming desktop with holographic innovation
The ROG G1000 redefines what a gaming desktop can be, combining extreme performance with show-stopping innovation. At its core, the built-in AniMe Holo fan is the world’s first holographic fan system in a prebuilt gaming PC that can project customizable holographic visuals, transforming the environment into a medium of personal expression. The AniMe Holo module is housed in an independent chamber that incorporates the hinge-door design, ensuring airflow does not interfere with the main components’ thermal path and helping reduce overall system noise by limiting vibration from the Holo system. The ROG Thermal Atrium, dedicated for CPU cooling, channels fresh air through 420 mm AIO liquid cooler with three fans and isolated airflow paths, ensuring critical components remain cool and stable during extended gaming sessions. Equipped with ROG Astral GeForce RTX 5090 / 5080, ROG Strix GeForce RTX 5070 Ti, or AMD Radeon 9070XT GPUs, up to 128GB DDR5 memory, and up to a 4TB PCIe 5.0 SSD, the G1000 is tuned and ready for peak performance from day one. The 104L ATX ultra tower chassis enhances airflow, accommodates larger cooling hardware, and supports easy maintenance, while the Fan Key provides instant one-touch thermal boost. Customization is extensive with Armoury Crate and Aura Sync, letting users control RGB lighting across GPU, cooling fans, water-cooling blocks, and the AniMe Holo, delivering a system that is as visually striking as it is powerful. With every unit validated for stability and backed by comprehensive ROG service, the G1000 gives gamers and creators the confidence to push limits without compromise.
Strengthening the ROG Community in the UAE
Beyond hardware innovation, ROG continues to invest in its regional gaming community through initiatives such as the ROG Elite Program, which rewards loyal gamers with exclusive benefits, early access opportunities, community events, and competitive experiences across the UAE.
With its latest CES laptop lineup and ongoing community engagement, ROG reinforces its commitment to empowering gamers and creators in the UAE — delivering not just powerful devices, but a connected ecosystem built around performance, creativity, and passion for gaming.
Technology
Gaming brand ROG unveils a range of next-generation gaming innovative products at CES 2026! Wi-Fi 8 router that presents new value, innovative 240Hz AR glasses, and more!
ASUS, the Republic of Gamers (ROG) gaming brand, announced its next generation gaming innovations at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. Innovate “, a virtual launch event at CES 2026 on Tuesday, January 6, 2012! The products included the ROG NeoCore Wi-Fi 8-concept router, AR gaming glasses that will transform the gaming experience, and the ROG Falchion Ace 75 HE keyboard with ultra-fast and highly accurate keystrokes.
ASUS announces the next generation of gaming innovations from ROG! New Experiences with the Latest Technology
ASUS announced a range of innovative new products from ROG at the CES 2026 ROG – Dare to Innovate virtual launch event on Tuesday, January 6, 2026 at CES 2026. The new product line was unveiled at the “CES 2026 ROG – Dare to Innovate” virtual launch event. The following products were presented at the event
- ROG NeoCore” Wi-Fi 8 concept router and Wi-Fi 8 real-world throughput testing
- ROG XREAL R1, a 240Hz micro OLED FHD (1920 x 1080) AR gaming glasses
- ROG Kithara” headset with high-quality audio
- ROG Falchion Ace 75 HE” layout gaming keyboard with ultra-fast and precise keystrokes
The products introduced at the event consisted of products for the global market and concept products in development, including products that are not yet available in Japan. For further information and details, please visit the official X (@ASUSROGJP ).
ROG NeoCore” Wi-Fi 8 Concept Router Dawns the Technology Era!

ROG
The ROG NeoCore Wi-Fi 8 router not only delivers a significant improvement in throughput compared to Wi-Fi 7, but also up to twice the medium-range throughput, twice the IoT coverage, and up to one-sixth the P99 latency. This virtually eliminates latency, making it ideal for cloud streaming, real-time voice communication, multi-device team play, and a wide range of other situations. With the launch of ROG NeoCore and the world’s first Wi-Fi 8 real-world throughput tests, we are once again demonstrating our leadership in next-generation Wi-Fi innovation. The first Wi-Fi 8 home router will be available globally in 2026, and will not be available in Japan until further notice.
ROG XREAL R1″ AR gaming glasses for an immersive and realistic gaming experience

ROG XREAL

ROG
Developed in partnership with XREAL, the award-winning AR Smart Glasses for the general public, the XREAL R1 features a 240Hz micro OLED FHD (1920 x 1080) display and is compatible with PCs and other consoles via the ROG Control Dock. The ROG Control Dock provides high connectivity and compatibility with PCs and other consoles. Designed to be optimized for ROG’s portable gaming console, ROG Ally, the headset features a wide 57° viewing angle, native 3-DOFs with 3-axis head movement detection, electrochromic dimming technology, and premium sound audio by Bose. Wear them wherever you go and enjoy the high performance and stunning visual experience that only ROG can deliver.
ROG and HIFIMAN have collaborated to develop the “ROG Kithara” headset for gamers.
ROG and the high-end audio brand HIFIMAN have jointly developed the ” ROG Kithara ” headset for gamers! The headset features an open-back acoustic design and ROG’s customized HIFIMAN 100mm planar field drivers for crisp, realistic, and lifelike sound. A balanced headphone cable with interchangeable plugs and a USB-C adapter are included to ensure high compatibility with a wide range of devices and uncompromised sound quality. The headset is also equipped with a full-band MEMS boom microphone optimized for competitive situations and designed for gamers who demand true hi-fi sound for accurate and clear in-game communication.
ROG Falchion Ace 75 HE 75% Layout Gaming Keyboard with Rapid Trigger

ROG Falchion
PR TIMES
PR TIMES
The ” ROG Falchion Ace 75 HE ” builds on the technology of its predecessor, the “ROG Falchion Ace HFX”. It features a more spacious 75% layout than all models, upgraded ROG HFX V2 magnetic switches, and the newly developed ROG Hall sensor. In addition, a new sensitivity adjustment wheel has been introduced for easy adjustment on the unit, and the multi-function buttons, interactive touch panel, and popular Rapid Trigger toggle continue to be included. In addition, an ultra-fast polling rate of 8000 Hz provides ultra-fast and highly accurate key input. A convenient carrying case is also included, making it easy to take the device outside! The product will be available in Japan around February 2026.
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