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Anthony Davis Reflects on How NIL Has Affected ‘Integrity’ of College Basketball

Before he was a game-wrecking pro, Dallas Mavericks forward Anthony Davis was one of the most formidable college talents of the 21st century at Kentucky. In 2012, he averaged 14.2 points, 10.4 rebounds and a Division I-leading 4.7 blocks per game for a Wildcats team that won the national championship. He was the consensus best […]

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Before he was a game-wrecking pro, Dallas Mavericks forward Anthony Davis was one of the most formidable college talents of the 21st century at Kentucky.

In 2012, he averaged 14.2 points, 10.4 rebounds and a Division I-leading 4.7 blocks per game for a Wildcats team that won the national championship. He was the consensus best player in the country and a celebrity before he set foot on an NBA court. However, because he played before the NIL era, he never made a legal dime off his services.

On Wednesday, as he sat down with Sports Illustrated to discuss a recent collaboration with top moisturizer brand CeraVe, Davis reflected on how the advent of player NIL rights has changed the college game.

“It’s tough, because obviously they didn’t have that when I was in college,” Davis said. “It kinda takes away from the game a little bit because of—and I’m not hating—it takes away from the integrity in the sense of players are only going to certain schools because of the money.”

To Davis, once the nation’s consensus No. 1 recruit out of Chicago’s Englewood neighborhood, NIL considerations have altered the entire framework of recruiting.

“College basketball is still competitive, but the recruitment of it has kinda gotten a little wacky, especially when player can leave and enter the (transfer) portal and go anywhere. It just gets a little tricky,” Davis said. “The coaches either a) have to be more strategic with their recruiting, or b) if you don’t have a lot of money for NIL, that kind of takes away your school, your program, as far as being a top recruiter for some of these players.”

The forward seemed to echo a common complaint of fans everywhere: that college basketball, while still vibrant and entertaining, has lost something in the full-throated embrace of commercialism that has followed the NCAA’s streak of court losses.

The era Davis knew at Kentucky—where a handful of holdovers anchored endless streams of successful one-and-done freshmen—seems unlikely to return.

“Because one guy can leave the next year, transfer—it gets tough, when you start talking about culture,” Davis said. “That kind of goes out the window, in my opinion.”

More College Basketball on Sports Illustrated



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Alabama’s Filip Planinsek Qualifies for ITF College Accelerator Program

TUSCALOOSA, Ala. – Alabama’s Filip Planinsek was selected for the ITF College Accelerator Program, the Intercollegiate Tennis Association (ITA), in collaboration with the International Tennis Federation (ITF), announced on Friday.   As an extension of the ATP Next Gen Accelerator which awards players ranked 1-20 in the ITA Year-End Singles Rankings playing opportunities on the ATP […]

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TUSCALOOSA, Ala. – Alabama’s Filip Planinsek was selected for the ITF College Accelerator Program, the Intercollegiate Tennis Association (ITA), in collaboration with the International Tennis Federation (ITF), announced on Friday.
 
As an extension of the ATP Next Gen Accelerator which awards players ranked 1-20 in the ITA Year-End Singles Rankings playing opportunities on the ATP Challenger Tour, the ITF Men’s College Accelerator Program honors players ranked 21-30 in the ITA Year-End Rankings, giving them opportunities on the ITF World Tennis Tour (WTT). Planinsek was awarded eight main draw places into M25 or lower level tournaments, which can be used beginning June 30 up to the week of June 22, 2026.
 
Planinsek competed in the ATP Next Gen Accelerator program last fall as a part of his benefit for winning the 2024 NCAA singles title. He returned to campus in January and battled his way to an end of year ranking of No. 22 nationally.

Filip Planinsek, ITF College Accelerator Program Qualifier

  • Took the fall of 2024 off to compete professionally as part of the ATP Next Gen Accelerator Program

  • Finished the season ranked 22nd nationally in singles thanks to a nearly perfect 17-3 run at the No. 1 spot for the Tide

  • Name a First Team All-Southeastern Conference selection

  • Concluded the regular season as the second-highest ranked singles player in the conference

  • Defeated 10 ranked singles opponents at the No. 1 spot in the Tide’s lineup

  • Aided the Crimson Tide in its win over No. 15 Florida State, defeating the Seminoles’ No. 4 doubles pairing of Youcef Rihane and Alex Bulte and No. 15 ranked singles player Corey Craig

  • Also missed part of the spring season to compete in the Davis Cup with Slovenia where he captured a singles win to help the team advance over Indonesia

 
 



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Leadership Northeast honors Pedri, graduates at 44th annual event

PLAINS TWP. — Leadership Northeast on Thursday honored C. David Pedri, Esq. of the Luzerne Foundation, as its 2025 Distinguished Leadership Award recipient at the 44th Annual Dinner and Graduation, held at the Woodlands Inn.  The event celebrated Leadership Northeast’s graduating Core Class of 2025 and welcomed the incoming Core Class of 2026. “The […]

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PLAINS TWP. — Leadership Northeast on Thursday honored C. David Pedri, Esq. of the Luzerne Foundation, as its 2025 Distinguished Leadership Award recipient at the 44th Annual Dinner and Graduation, held at the Woodlands Inn. 

The event celebrated Leadership Northeast’s graduating Core Class of 2025 and welcomed the incoming Core Class of 2026.

“The 2025 Annual Dinner and Graduation marks 44 years of empowering leaders, strengthening community, and driving change,” said Jessica Cronauer, Executive Director of LNE. “We are sincerely honored to celebrate the contributions of David Pedri, who has been a dedicated servant leader to the Northeast Pennsylvania community for many years. His ongoing commitment to supporting and advocating for Leadership Northeast and the entire nonprofit industry in Luzerne County and beyond makes him an excellent choice for this year’s Distinguished Leadership Alumni Award.”

Pedri is the President and CEO of the Luzerne Foundation, where he works to enhance the lives of Luzerne County residents by addressing community needs through strategic grant-making, scholarships for students and connecting donors to causes that matter to them.

“As a young lawyer, Leadership Northeast gave me the tools to succeed, as well as the connections and confidence to make things happen,” Pedri said. “I’m so grateful and I’m proud to stand with this amazing organization that continues to innovate and inspire the leaders of Northeastern Pennsylvania.”

Pedri has dedicated his career to public service. An attorney by trade, he worked as the county manager of Luzerne County, starting in 2016. In that role, Pedri was the head of the executive branch of government, overseeing 1,500 employees in 32 separate departments and a $300 million annual budget.

With Pedri as the manager, Luzerne County paid off over $250 million in debt. Pedri also oversaw the renovations of the county courthouse.

While at the county, Pedri co-founded the annual Rockin’ the River concert series at the County’s Riverfront Park.

Pedri also worked for seven years at the Luzerne County District Attorney’s Office, where he tried many cases and convicted 13 murderers. He later worked as a private attorney and in-house counsel to Luzerne County where he gained a unique perspective handling diverse legal matters.

Pedri is a proud supporter of Leadership Northeast and participated in both the Core and Executive programs. He lives in Drums with his wife and family. He sits on numerous charitable boards and volunteers his time as a coach for both youth baseball and youth soccer.

Boasting an alumni base of more than 2,500 servant leaders, Leadership Northeast East was founded in 1981 as a community leadership development organization. A non-profit organization, LNE is dedicated to developing informed and committed leaders from all segments of the community who will serve, strengthen and improve Northeast Pennsylvania.

For information, call 570-270-5323 or visit www.leadershipnortheast.org.

Leadership Northeast – 2025 Core Class graduates

• Kal Ali, The Hershey Company

• Rachel Antosh Hawk, Penn’s Northeast

• Ellie Bartoli, Coffee Inclusive

• Kelly Beishline, Wilkes University

• Daniel Burke, Comcast

• Andrea Butchko, Verdantas

• Yekaterina Chinikaylo, Luzerne County Head Start

• Rosa Colon, Peoples Security Bank & Trust

• Yesenia Cosme, Maternal Family Health Services

• Nour Elbattah Wijahat, Mericle Commercial Real Estate Services

• Michelle Elias, Federal Hearings and Appeals Services, LLC

• Katherine Feola, AssuredPartners

• Joseph Ferretti, Community Bank, N.A.

• Jennifer Fish, CVS Caremark/CVS Health

• Matthew Gabriel, InterMetro

• Matthew Giambra, DiscoverNEPA

• Nicole Gitkos, North Penn Legal Services

• Joshua Gorton, Fidelity Bank

• Frederick Hall, UGI Utilities

• Samantha Harris, Jenneca Simkonis Memorial Foundation

• Shea Hughes, Gemini Events/NEPA Rainbow Alliance

• Mark Hydock, Pennsylvania State Police

• Nicole Kerestes, Benco Dental

• Brittany Kittle, Step by Step, Inc.

• Edward Klein, Presidio Insurance LLC

• Tina Kozloski, Benco Dental

• Matthew Krispin, PA Inclusive

• Frederick Lokuta, Young Lawyer’s Association/Myers, Brier & Kelly, LLP

• Rachel Maculloch, DiscoverNEPA

• Danielle McCormick,Luzerne Bank

• Jeff McLaughlin, Golden Business Machines

• Mary EllenMcLean, Step by Step, Inc.

• Daren Miller, Berkshire Hathaway GUARD Insurance Companies

• Heather Nametko, Peoples Security Bank & Trust

• Mario Nese, Mohegan Pennsylvania

• Angelina Pacheco, CASA of Luzerne County

• Alex Piehl, Greater Wyoming Valley Chamber of Commerce

• Neil Prisco, F.M. Kirby Center for the Performing Arts

• Tori Reinard, Geisinger Health System

• Janelle Rushton, King’s College and now Northeast Sight Services

• Kelsey Savka, Geisinger Commonwealth School of Medicine

• Kristen Scali, MOHELA

• Alicia Stavitzski, Misericordia University and now The Hershey Company

• Alan Stout, Visit Luzerne County

• Kelsey Van Horn, Kelsey Van Horn Design Studio LLC

• Nicholas Vitanovec, OneGroup

• Robert Wilson, Power Engineering Corporation

• Karissa Yaron, Cross Valley Federal Credit Union

• David Ziegler, Berkshire Hathaway GUARD Insurance Companies



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Tomai Triplett – Women’s Soccer

Before Brown: Tomai Triplett brings a strong defensive presence and a record of leadership and achievement to Brown. A captain at Timber Creek High School, she earned numerous honors including the Varsity Soccer Leadership Award, which she won twice, Defensive MVP, and Newcomer of the Year. She was a two-time First Team All-District and Second […]

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Before Brown: Tomai Triplett brings a strong defensive presence and a record of leadership and achievement to Brown. A captain at Timber Creek High School, she earned numerous honors including the Varsity Soccer Leadership Award, which she won twice, Defensive MVP, and Newcomer of the Year. She was a two-time First Team All-District and Second Team All-District selection, while also excelling with Sting Dallas as a three-time ECNL/RL National Champion and ECNL/RL All-Conference performer. Off the field, Tomai has been equally accomplished—earning All-Academic recognition four times, being named a Texas Association of Soccer Coaches Academic All-State Elite honoree, and receiving a College Board National Recognition Program Award. A top-five graduate in her class, Tomai also earned first-place awards through SkillsUSA for both job interview and career pathway competitions, and was recognized with Talon Awards for excellence in English II and On-Ramps Precalculus through the University of Texas.

Why Brown: “I chose Brown University because it helped me realize my goal of continuing to play high-level soccer while also receiving an esteemed education. I am truly grateful to be attending a school that prizes diversity in its students as well as I thought. I hope to be challenged both on and off the field and to make meaningful connections with the students at Brown. Most of all, I am excited to be part of a community that strives to make an impact not only in its immediate surroundings but in the world.”



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Top 25 college athletes with highest NIL valuations

The complicated, frustrating and often murky world of NIL (name, image and likeness) has touched every corner of college sports. From college football and basketball to gymnastics and softball, the landscape of college athletics drastically changed four years ago when the NCAA changed rules to allow student athletes to profit from NIL. Names like Shedeur […]

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The complicated, frustrating and often murky world of NIL (name, image and likeness) has touched every corner of college sports. From college football and basketball to gymnastics and softball, the landscape of college athletics drastically changed four years ago when the NCAA changed rules to allow student athletes to profit from NIL.

Names like Shedeur Sanders, Bronny James and Livvy Dunne topped the charts when it comes to NIL valuations in the past. In fact, we got a sense of how much money Cooper Flagg agreed to in NIL endorsements during his one year at Duke recently, as he’s expected to become the first overall pick in the 2025 NBA Draft. As the summer approaches, we’re one step closer to the 2025-26 academic year, and there’s a new crop of athletes topping the NIL charts.

Remember, NIL deals are not solely dependent on athletic performance on the field. Sanders, who had a reported $4.7 million valuation last year — the highest among college football players — was not a Heisman Trophy finalist and went on to be a fifth-round pick of the Cleveland Browns. Arch Manning, who had the second-highest reported NIL valuation heading into last year’s college football season at $3.8 million, had not started a college game before last season.

With that, here is a look at the top 25 college athletes with the highest NIL valuations heading into the 2025-26 academic year.

*NIL valuations are from On3.com, which calculates the optimized NIL opportunity for athletes relative to the overall NIL market and projects outcomes over the next 12 months. 

1. Texas QB Arch Manning ($6.8 million)

Manning instantly became one of the most-valued athletes in college sports the moment he stepped foot on campus in Austin, Texas in 2023, holding a $3.8 million NIL valuation at the time. Manning has reportedly inked deals or partnered with EA Sports, Red Bull, Uber and Vuori as he prepares for his first full season as Texas’ starting quarterback. While Manning is the highest-valued NIL athlete in college sports, he doesn’t take any money from Texas’ NIL collective, the Houston Chronicle previously reported. 

Beck initially declared for the 2025 NFL Draft this offseason before surprisingly transferring to Miami. It was rumored that Beck received $3 to $4 million from Miami’s NIL collective to make the move to South Florida, moving on from Georgia after he helped the Bulldogs win the SEC title in 2024. According to On3, Beck has inked 11 deals and partnerships over his college career, with Chipotle, Beats By Dre and Powerade headlining the notable brands.

Following a standout freshman season, Smith shot up the board as one of the most valuable players in college sports. He was recently unveiled as a co-cover star athlete for “College Football 26,” adding to the list of notable endorsement deals he has secured. He has reported deals with American Eagle, Lululemon, Red Bull and Nintendo, among others. Smith also agreed to a local car dealership deal — which appeared to gift him a new Mercedes — in May.

4. BYU F AJ Dybantsa ($4.1 million)

Before he even steps on the court in Provo, Utah, Dybantsa is already one of the highest-valued players in college sports with reported deals with Nike and Red Bull. It was reported at the time of his commitment that he secured a deal worth around $7 million, giving one of the top prospects in the 2026 NBA Draft a significant payday.

Nussmeier opted to forgo early entry into the 2025 NFL Draft, making him one of the top prospects in 2026. Set to enter his second season as LSU’s starter, Nussmeier has multiple reported NIL deals and partnerships, including Powerade and EA Sports, among others. 

Sellers was one of the SEC’s breakout stars in 2024, winning the conference’s Offensive Freshman of the Year Award. He has reportedly secured NIL deals with Collegiate Legends and Cheez-It, and another strong year could help him continue to climb this list.

Similar to Sellers, Lagway was also a breakout star in 2024. He went 6-1 in the seven starts he made as a true freshman, helping Florida turn its season around. He has reportedly earned an NIL deal with Nintendo since the end of the season, while Gatorade has featured him in a commercial, as he agreed to a deal with the iconic brand before his freshman year. Lagway certainly seems to be a candidate to be No. 1 on this list next year if Manning declares for the draft.

Klubnik, who FOX Sports lead college football analyst Joel Klatt recently named as his top quarterback for the 2025 season, is entering his third year as Clemson’s starter. He led the Tigers to an ACC title last season and reportedly has existing NIL deals with Rhoback and ONIT, among others. 

Allar turned down early entry into the 2025 NFL Draft despite speculation he could be an early-round pick. According to On3, Allar hasn’t logged any new NIL deals since he helped Penn State reach the CFP last season. However, he reportedly has pre-existing deals with Bose and Frosted Flakes.

Leavitt only has a pair of reported NIL endorsement deals, agreeing to partnerships with Jones Ford Verde Valley and Cold Beers & Cheeseburgers, but he also agreed to a deal with Arizona State’s NIL collective in January, shutting down transfer rumors. 

11. Michigan QB Bryce Underwood ($3 million)

After dealing with struggles at quarterback during the 2024 season, Michigan made Underwood a reported offer through its NIL collective worth $10.5 million over four years to get him to flip his commitment from LSU to the Wolverines. Underwood, ranked as the top quarterback recruit in the Class of 2025, wound up flipping his commitment to remain in his home state of Michigan.

Toppin has the highest NIL valuation among returning college basketball players this upcoming year. It was reported that Toppin is expected to earn $4 million in NIL after forgoing entry into the 2025 NBA Draft. Toppin won Big 12 Player of the Year and was named a second-team All-American after scoring 18.2 points per game in the 2024-25 season.

Duke landed Mensah in the transfer portal after he had a strong first season as Tulane’s starting quarterback (2,723 passing yards, 22 passing touchdowns, six interceptions) in 2024. It was reported that Mensah earned an $8 million deal from Duke’s NIL collective to transfer to the school in December 2024.

Mateer is also among the list of the most valuable college athletes after transferring from Washington State to Oklahoma this offseason. Klatt recently ranked him as his third-best quarterback for the 2025 season after he threw for 3,139 yards, 29 touchdowns and seven interceptions to go with 826 rushing yards and 15 rushing touchdowns.

The other co-cover star athlete of “College Football 26” is among the most valuable athletes in college sports for 2025-26. Williams emerged as one of the best receivers as a 17-year-old freshman in 2024, recording 865 receiving yards and eight receiving touchdowns. Williams also has a pretty diverse list of NIL endorsement deals as well, reportedly securing partnerships with Uber Eats, Hollister and Sally Hansen.

Hoover doesn’t have any listed NIL brand deals on On3 beyond the one he has with TCU’s NIL collective. However, after his strong 2024 season (3,949 yards, 27 touchdowns, 11 interceptions), he could’ve earned more this offseason. Tennessee offered Hoover roughly $1 million more in NIL money than what he’s currently receiving at TCU, which is at least seven figures, The Fort Worth Star-Telegram reported in April.

17. Ohio State S Caleb Downs ($2.4 million)

Ohio State has two of the highest-valued non-quarterbacks in college football entering the 2025 season. Downs, who is arguably the best defensive player in the nation (81 total tackles, two interceptions in 2024), has a few reported NIL brand deals, highlighted by partnerships with Panini, Beats by Dre and American Eagle. He also signed an NIL deal with Ohio State’s collective, The Foundation, when he transferred from Alabama following Nick Saban’s retirement in 2024.

Bailey doesn’t have any known NIL deals with brands, but he signed a new deal with NC State’s collective, One Pack, in December 2024 to remain in Raleigh, North Carolina. That deal helped ensure Bailey wouldn’t transfer after he scored 22 total touchdowns to go with 2,413 passing yards as a true freshman in 2024. 

Following a wild recruiting process that saw him commit to two schools before landing at Nebraska in 2024, Raiola has earned a few NIL deals with notable brands. He reportedly signed a deal with Panini right after he committed to Nebraska in December 2023, before signing a deal with Campus Ink early in his freshman season. He reportedly signed an endorsement deal with Adidas in April, following in the footsteps of his idol, Patrick Mahomes. He also has a deal with Nebraska’s NIL collective, 1890. 

Lendeborg announced he was transferring from UAB to Michigan in April, but he wasn’t fully committed to the Wolverines until he removed his name from the 2025 NBA Draft in May. The top-ranked player in the transfer portal this offseason by 247 Sports, Lendeborg received an NIL package believed to be in the neighborhood of $3 million to return to school, CBS Sports previously reported. Lendeborg was viewed as a potential first-round pick prior to his decision to remove his name from the 2025 NBA Draft, as he was named first-team All-AAC the past two seasons. 

Green earned a few endorsement deals with local companies during his time at Boise State before he transferred to Arkansas ahead of the 2024 season. After transferring, he reportedly signed a deal with the school’s NIL collective, Arkansas Edge. It’s unclear how much that deal is worth, but the collective helped Green land an endorsement deal with a local car dealership in 2024, which landed him a Ram 1500 truck. 

Similar to Lendeborg, Fland was one of the top players in the transfer portal this offseason but also declared for the 2025 NBA Draft. He removed his name from the draft in May, while simultaneously announcing his transfer from Arkansas to Florida. The defending champion’s NIL collective reportedly gave Fland a package worth over $2 million, according to CBS Sports. 

Dent, who won Mountain West Player of the Year at New Mexico this past season, reportedly received a $3 million NIL deal to transfer to UCLA in March, according to The Santa Fe New Mexican. He received $2 million of that deal up front, while he’ll earn the other $1 million during the 2025-26 season. 

Iameleava arguably became the face of the NIL debate this offseason. He transferred out of Tennessee after the program reportedly denied his request for a pay raise from its NIL collective, seeking $4 million annually. He wound up at UCLA, agreeing to an NIL deal rumored to be in the $1.5 million range, according to Front Office Sports. That’s actually a pay decrease from what he was getting at Tennessee, as he was set to earn $2.4 million from the Vols’ collective in 2025, per ESPN. Iamaleava was also one of 11 college football players to sign a deal with Beats by Dre ahead of the 2024 season. 

Arnold was among the handful of quarterback transfers who reportedly earned a multi-million-dollar payday this offseason. It has been rumored that Arnold received a deal worth at least $2 million to transfer from Oklahoma, which got a laugh out of former Alabama quarterback AJ McCarron. Arnold finished the year with 1,421 passing yards, 12 passing touchdowns, three interceptions, 444 rushing yards and three rushing scores.

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The 2025 draft prospect Islanders fans quietly hope they don’t pick

Ever since the New York Islanders won the draft lottery, fans have had one prospect circled. James Hagens has been the prospect that fans have been dreaming about. A Long Island native who grew up and is a die-hard Islanders fan. He seems like the perfect player for the Islanders to draft, and the franchise […]

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Ever since the New York Islanders won the draft lottery, fans have had one prospect circled. James Hagens has been the prospect that fans have been dreaming about. A Long Island native who grew up and is a die-hard Islanders fan. He seems like the perfect player for the Islanders to draft, and the franchise icon fans can rally behind.  

However, while Hagens would be a great story, he’s not the best fit for the Islanders. While Hagens is a talented player, he struggled to adapt his game to college hockey in his first year at Boston College. A sign that his game may not translate to the higher level of hockey. 

When you have the first overall pick, you want someone who will shine as soon as they reach the NHL, something Michael Misa will do. But what makes Misa such an interesting pick, and a better option than the other players available?    

Why Michael Misa makes the most sense for the Islanders 

Since being granted exceptional status, Misa has been one of the most dominant players in the OHL. In 132 career games with the Saginaw Spirit, he recorded 91 goals and 118 assists for 209 points. His 2024-25 season was one of the greatest seasons a player has had in the Ontario Hockey League (OHL). In 65 games, he registered 62 goals and 72 assists for 134 points. He also tallied a goal and two assists during the Spirit’s playoff series against the Erie Otters. 

While these numbers are impressive, they become even more special when you compare them to other top players. He put up a higher point total in his draft year than Mitch Marner, Steven Stamkos, and John Tavares. He was also only nine points shy of Patrick Kane’s 145-point season, the highest point total of the past 20 years. 

Sure, just because he has similar numbers to star players does not guarantee he will be a star in the NHL, but it’s encouraging. It shows that he was able to play at the same level as the current superstars played when they were his age. It indicates that this Misa has a high floor and an insanely high ceiling. 

Another area where Misa sets himself apart from Hagens is his ability to play defense. All the talk surrounding Hagens revolves around his offense and how his skill set can be developed to improve his offensive capabilities. However, you don’t hear much about how he impacts his defensive side.     

Unlike Hagens, many are quick to praise Misa’s defensive playmaking capability. Both his forechecking and ability to create turnovers have been described as elite. Having players who can do that and do it at a high level is crucial for teams to have success in today’s game. Misa can give the Islanders that edge to go up against the top teams in the league and give them a taste of their own medicine.    

Although it’s not as great a story as drafting Hagens is, if the Islanders want to get their next franchise-changing player, then they have to draft Misa.  



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USF Men's Soccer's Armante' Marshall Promoted To Associate Head Coach

Story Links Tampa, Fla. –  June. 6, 2025 – South Florida men’s soccer Head Coach Bob Butehorn announced the promotion of USF Alumni Armante’ Marshall ’10 to Associate Head Coach on Friday afternoon. “I’m thrilled to announce the promotion of Armante Marshall to Associate Head Coach of South Florida Men’s Soccer,” said Head Coach Butehorn. “As […]

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USF Men's Soccer's Armante' Marshall Promoted To Associate Head Coach

Tampa, Fla. –  June. 6, 2025 – South Florida men’s soccer Head Coach Bob Butehorn announced the promotion of USF Alumni Armante’ Marshall ’10 to Associate Head Coach on Friday afternoon.
 
“I’m thrilled to announce the promotion of Armante Marshall to Associate Head Coach of South Florida Men’s Soccer,” said Head Coach Butehorn. “As our recruiting coordinator, Armante has established himself as one of the best in the country. His relentless work ethic, unmatched passion, and deep commitment to our program and university have made a profound impact on our team’s culture and success. This promotion is a well-deserved recognition of his leadership, loyalty, and the energy he brings to USF every single day.”
 
In Marshall’s third season with the Bulls, he helped them to a second-place regular-season finish in 2024. The program’s highest regular-season finish in the AAC since 2016, when USF captured the regular season title.
 
The 2025 incoming recruiting class is ranked 15th nationally by Top Drawer Soccer, led by Marshall’s recruiting efforts. In two of the last three seasons, USF has seen two nationally ranked recruiting classes, 15th in 2025 and 36th in 2024.
 
In Marshall’s second season, the Bulls again qualified for the American Athletic Conference postseason tournament with a 3-4-1 AAC record. The Bulls posted a 6-9-1 record overall, securing a Top 15-ranked win against Indiana. 

In Marshall’s first season back on campus in 2022, the Bulls posted a record of 9-7-4. The Bulls made a phenomenal run in the back half of the season, accumulating a record of 6-3-1, making an appearance in the American Athletic Conference Championship Final for the first time since 2016.
 
The Bulls received an At-Large Bid to the 2022 NCAA Championship Tournament, it’s first since 2019, in which the Bulls won their first-round matchup against Hofstra (4-2), earning their first win in the NCAA tournament since 2011.
 
At the conclusion of the 2022 Season, Marshall was chosen as one of the Top Assistant Coaches in College Soccer after being named to the College Soccer News (CSN) Top Assistant Coaches list.
 
Marshall played for South Florida from 2007-09. The Tallahassee native helped lead the 2007 team that advanced to the NCAA Sweet 16 and played a pivotal role on the 2008 BIG EAST Championship team that advanced to the Elite Eight for the second time in school history.
 
During his time in the Green and Gold, the Bulls held the third-longest home winning streak in NCAA history, going 32 games unbeaten from 2007-09. He was also a member of the South Florida track and field team, where he was an All-BIG EAST selection (2008-10) and a part of the Bulls’ record-breaking 4×100 meter relay in 2010.
 
Following his playing career, Marshall served on the South Florida men’s soccer coaching staff for four years (2011-14) as director of operations, helping to guide the Bulls to three straight NCAA Tournament appearances, as well as two conference titles in 2011 and 2013.
 
Marshall returned to his alma mater in 2022 after spending the previous four seasons as an assistant coach and recruiting coordinator at Temple. Before Temple, Marshall served on the Jacksonville University coaching staff from 2014-18.
 
A native of Tallahassee, Florida, Marshall graduated from Lincoln High School in May 2005. Marshall earned a Bachelor’s Degree in Interdisciplinary Social Sciences from USF in 2010. Marshall also earned a Master of Science Degree in Innovation Management and Entrepreneurship at Temple University in 2022.
 
TICKETS
Fans can purchase men’s soccer tickets by calling 1-800-GoBulls or at USFBullsTix.com.
 
FOLLOW USF MEN’S SOCCER
To stay up-to-date on the latest USF Men’s Soccer news, follow the Bulls on social media (Twitter | Facebook | Instagram).
 
ABOUT USF MEN’S SOCCER
USF Men’s Soccer competed in the school’s first-ever intercollegiate athletic contest on Sept. 25, 1965, beating Florida Southern 4-3. Since then, the oldest program on campus has built a winning tradition, claiming 14 conference championships and making 22 NCAA Tournament appearances, including 3 trips to the elite eight.
 
The program also has a strong reputation within the professional game and boasts 30 MLS draft picks. Notable alumni include two-time MLS Golden Boot winner Jeff Cunningham, USA 1994 World Cup star Roy Wegerle, and 2013 MLS Cup winner Dom Dwyer. Men’s Soccer has two Alumni and a coach in the USF Athletics Hall of Fame: Fergus Hopper and Jeff Attinella, & Dan Holcomb. Cunningham has also been selected to join the USF Athletics Hall of Fame this Fall.

The Bulls have reached the NCAA Tournament 13 times over the past 22 seasons.
 

– #GoBulls –

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