NIL
Arch Manning and Quinn Ewers have very different NFL paths, plus Bill Belichick drama
Until Saturday Newsletter | This is The Athletic’s college football newsletter. Sign up here to receive Until Saturday directly in your inbox. Today in college football news, I finished a large order of Five Guys fries. I feel so fortified for the coming winter. Summer’s next, you say? Yeah, that’s how fortifying it was. Grad […]

Until Saturday Newsletter | This is The Athletic’s college football newsletter. Sign up here to receive Until Saturday directly in your inbox.
Today in college football news, I finished a large order of Five Guys fries. I feel so fortified for the coming winter. Summer’s next, you say? Yeah, that’s how fortifying it was.
Grad School: Diverging paths for Manning and Ewers
In 2021, Texas high schooler Quinn Ewers was one of the highest-rated quarterback recruits ever. Right now, 247Sports still lists his teenage self as tied with Vince Young and others at No. 13 on the all-time prospects list, right ahead of names like Travis Hunter, Adrian Peterson and … Arch Manning.
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Ewers transferred to Texas (after first becoming a bit of an NIL pioneer at Ohio State), where the younger Manning mostly sat on the bench. Their storylines were publicly intertwined during their two years in the Longhorns’ QB room, where Ewers even played along with jokes in commercials about having a Manning nephew as a backup, one of the most tantalizing backups ever.
Imagine being possibly the most-hyped QB recruit ever (at the time), but then being immediately overshadowed by the guy right behind you. I bet that sucks!
After last weekend’s NFL Draft, their trajectories are about as different as could be. In some ways, this feels like a fresh reset, even if Ewers’ path has gotten more treacherous:
- Ewers was drafted in the seventh round by the Miami Dolphins, where former top-five picks Tua Tagovailoa and Zach Wilson have depth-chart spots. What a landing. Some might second-guess whether he made the right call when he could’ve found a decent NIL deal for one more year in school, but … that sounds kinda awful, man. Laboring to lead a mid-level power toward a solid bowl game while all eyes swing toward your former backup, the early Heisman favorite likely to reach the CFP? Get me outta there.
- Yet another layer of awkwardness Ewers avoided by leaving: Manning is the current likeliest choice to be next year’s No. 1 pick, per Dane Brugler’s way-too-early mock. I keep looking ahead to this season, when Manning becomes a 2023 Colorado-esque sensation among people who usually watch much more NFL than college football. I think Dane confirmed that’s unavoidable. If I’m Ewers, no way do I wanna hassle with clawing to be a day-two pick in, as noted, my former backup’s draft class. “Oh, my team missed on Manning, but maybe we can look into the guy who used to start ahead of him.” Brutal. No thanks.
Elsewhere in draft stuff:
- Ohio State finished one pick shy of tying Georgia’s record of 15 picks in a single draft. Scott Dochterman has all the stats, showing the SEC and Big Ten becoming even more dominant. Alabama A&M on the board, though!
- The Athletic’s NFL beat writers named their favorite picks. Yeah, Giants fans are gonna adore Arizona State’s Cam Skattebo. New Yorkers love using TOUGH as a compliment.
- Sooooooo, yeah, the Shedeur Sanders thing. His plummet from the first round to the fifth — which made Mel Kiper lose it on air — could probably make for five or six entire newsletters. For now: Per Bruce Feldman’s notes, NFL bigwigs found Sanders to have “no awareness about how he’s coming across,” and Dianna Russini said the QB seems to have “approached these visits with teams as a recruiting trip versus a job interview.”
- OK, a bit more Sanders: The Cleveland Browns’ quarterbacks room has entirely too much stuff going on now. There was already way too much going on even before they drafted Sanders and Oregon QB Dillon Gabriel!
- Oh, and last Sanders note: Let the experiences of both Sanders brothers serve as an argument for letting an agent guide you through acting like a normal draft prospect. (If you ever find yourself in the predicament of being a talented recent former college athlete. I believe in you.) Undrafted safety Shilo, who ended up signing with Tampa Bay, semi-joked about having fired his father as his agent — while signing with an actual agent, Drew Rosenhaus.
Since I know you mostly just wanna see that 2026 mock draft, here it is again. I won’t tell anybody you clicked on a forecast for an entire year from now.
Quick Snaps
Awkwardness: It would be OK if this weren’t any of my business
Bill Belichick is the 73-year-old head coach of the University of North Carolina Tar Heels football team. Jordon Hudson is a 24-year-old college grad who seemingly works as his professional manager in some capacity — emails reveal she takes an active role in the Belichick brand at UNC — and also is his girlfriend.
I would be completely fine with knowing no more information about their relationship beyond that. It doesn’t even rise to the level of Trying To Respect Their Privacy. I would simply give a thumbs up to the idea of having ignorance about them. I didn’t spend a lot of time prying for personal details about Nick Saban and Miss Terry when she was a widely beloved football celebrity, for instance.
Except Belichick-Hudson continues to be a storyline that is constantly asking me both to ignore it (acceptable) and to care about it (no thank you). She was in a Super Bowl commercial with him, and, this past weekend, she appeared in a “CBS Sunday Morning” interview as something like his PR handler. (If Belichick didn’t want her to be a public figure, he could ask her to be less visible on the field during UNC’s spring football, right? He’s the head coach!)
The awkward moment: When Belichick was asked how he met Hudson, the person who publicly oversees parts of his work life and was literally on camera at that moment, she shut the question down, saying, “We’re not talking about this.”
Great! I don’t care either! Except this has been known for a while now. They met on a flight a few years ago, something she’s even posted about. Great! Case closed! Right? Please?
I hope this goes great for everyone, and I will not complain if we indeed are “not talking about this.” But yes, the most surreal part of the whole thing is that Bill freaking Belichick, the NFL’s bluntest and most football-obsessed coach, has elected to take part in one of the most chattered-about off-field dramas in all of sports.
(I gotta be honest, though. Belichick aligning himself with somebody who has even less patience than he does for media questions? That part’s really impressive.)
OK, that’s all for today. Email me at untilsaturday@theathletic.com with any thoughts!
Last week’s most-clicked: Why are so many former top-100 recruits hitting the transfer portal so quickly?
NIL
ESPN’s Roy Philpott is ‘excited’ to see development of Reed under Klein
During Friday’s edition of TexAgs Live, ESPN play-by-play voice Roy Philpott provided his thoughts on Texas A&M’s first season under Mike Elko. Philpott also spoke on Year 2 of Collin Klein’s offense, Aggie baseball and the NCAA antitrust settlement. Key notes from Roy Philpott interview It’s been good just wrapping up college baseball in Auburn. I’m […]

During Friday’s edition of TexAgs Live, ESPN play-by-play voice Roy Philpott provided his thoughts on Texas A&M’s first season under Mike Elko. Philpott also spoke on Year 2 of Collin Klein’s offense, Aggie baseball and the NCAA antitrust settlement.
Key notes from Roy Philpott interview
- It’s been good just wrapping up college baseball in Auburn. I’m curious to see what will happen in Omaha, and in the fall, it can’t get here soon enough.
- I saw Arkansas this year and talked to coaches around the SEC. Most of the league mentioned its Dave Van Horn’s most talented team. They could have won a national championship a couple of years ago if it weren’t for the foul-territory error. The “Bash Brothers” have been phenomenal, and health is critical for Arkansas in Omaha. This could be their year, and they could punch through. Both LSU and Arkansas have a shot, but Arkansas has the best chance. I like Coastal Carolina the way they can sweep through the regional. I’m excited to see how it folds up there in Omaha.
- It’s a season of what-ifs. I haven’t paid close attention to the portal, and Michael Earley will be avid there. The last time I was at Blue Bell was the regional with Texas in town, and it was unbelievable. It’s only a matter of time until they get back there. It’s up to the portal and how to bounce back. The turnaround can happen instantaneously. The preseason rankings and injuries, I was surprised. It’s hard to put on your finger what went wrong. Baseball is a finicky sport, and I hear that from coaches. There are some years when you get unlucky. If you win in Omaha, you have to have breaks. We talked to a guy yesterday on Sirius XM, and he focused on, “You have to be lucky.” You can bounce back next year. That’s my expectations for the Aggies, and it’s hard to pinpoint what went wrong and the Missouri series. You have to get it fixed.
- The nuts and bolts in the heart of the offseason are important for all of us to discuss. With $2.5 million, 85 percent goes to the football programs, 10 percent for men’s basketball and five percent to women’s basketball. The question is how it is sorted with NIL and collectives, that’s where it’s unclear. The new commission is led by Deloitte, which will approve or not have deals in terms of NIL, and it’s all about fair value. It’s another catch phrase that you can’t pay a backup quarterback $4 million because it doesn’t add up and pass common sense. There are a lot of deals that are disapproved by the new commission, and we need to figure out how the dust settles.
- I’d rather talk about Marcel Reed and Mike Elko, and what DJ Lagway will do. Here on June 13, we are forced to examine how this will impact sports. What’s happening now will impact college athletics for the next century. I’d rather talk about hyping up teams who are under the radar.
- The way I frame it is that we needed to take a step in this direction. We need guardrails. We established the basic parameters. We have to start somewhere. We are remodeling my house, and I told my wife we have to start somewhere in that room, strip the wall and find a paint color. We stripped the wallpaper for NIL and guardrails, and we are now on step two of 50. It’s progress. Is this new commission the sole answer? Probably not. Maybe in the next couple of years, we will figure out the definitive parameters, and the dust will settle. We aren’t there yet, but at least we started. In the last couple of years, we haven’t even done that. There are still loopholes, and we have to figure that out along the way.
- I know the start for Elko had everyone’s expectations out of whack and took it by storm. Another year of Reed and Collin Klien… Like in my conversations with Klein, he will build an offense around the quarterback and the skill set that he has. He’s got interesting wide receiver weapons with KC Concepcion coming in. The development of Reed and Klein intertwines and gets a head start, knowing he’s going to be the guy.
- I can’t speak enough about Klein and his approach and his nature to the game. I was blown away by his approach at Kansas State. That will win in Aggieland and take the next step. What that looks like with the schedule and the College Football Playoff, you have to win close and tough games. Some years, it’ll happen and some, it won’t. You have to be very optimistic and in a reasonable way with what Elko does and the approach and pieces, Klein and transfers. You can see the groundwork, and I know Aggie fans are impatient, but this is the right approach with Elko. Those who spoke with him understood that and were very optimistic there, and a break or two along the way.
- If you have multiple quarterbacks playing for an extended period of time, I don’t think it goes well for you. It goes without saying that we love college football. Now more than ever, if you go to different guys, your chances of making the College Football Playoff are not good. I am high on Reed, what he brings, his skill set and Klein. That’s what makes them fascinating. Klein is settling in now that he’s there. He’s got his guy and has to stay healthy. I’m excited to see what that’s like.
- For Georgia in particular, I’m curious what their offense is with Gunner Stockton and some of the bumps we saw last year. I’m higher on Florida and DJ Lagway. He is taking steps. Billy Napier has survived and could take a giant step. Oklahoma is another one, with Washington State’s offense with John Mateer. Do we understand their offense? No, but they could be in the position to win a handful of more games. We’ll be clearer about the teams at SEC Media Days.
- With Florida and Oklahoma, what I see are teams that are poised. LSU vs. Clemson is one game people are talking about this offseason, in addition to Texas and Ohio State. Garrett Nussmeier is advancing. You mention Texas and Arch Manning. I don’t think that starts out and starts clicking, that’s a high level of expectations, and Texas will play favorites. Surprise teams, Oklahoma and Florida. Oklahoma will be vastly different, and I’m interested to see this year.
- Yeah, for Brent Venables, I think the seat is a little bit warmer, and he had to make some changes this offseason. Offensively, with Jackson Arnold, it didn’t work. He ended up at Auburn and with Hugh Freeze. I was interested in Payton Thorne and never loved how all of that was crafted last year. Napier has bought some time, and Venables needs to win right now. He brings in an offensive coordinator who brings big numbers. You mention the schedule and the mistakes we all make, for teams that will surprise, the schedule has to help out. And when you look at it, this looks like the most difficult schedule in the SEC. But if you look at that and see it, you can be an improved team, sitting at 7-5 or 8-4. What good does that do you? It’s what matters the most to Oklahoma. Two years ago, their schedule was built to win 10 games, and it was constructed. In the SEC, which has the most difficulty, we get 12 teams in, and a surprise or two will be made and found out. I’ll need a deeper dive.
- I hate saying this. I’m not as high on Alabama, and I love Kalen DeBoer and had a great time with him in Washington. He’s a brilliant coach, and you look at Alabama, it’s not what it once was. They are at 9-3, and Georgia is looking at the same number. Alabama and Georgia have taken a step back, and you mention a team like South Carolina with LaNorris Sellers as a Heisman Trophy favorite. Dylan Stewart is back with the top EDGE guys in college football. They were a playoff team at the end of last year. That team was poised to win a College Football Playoff game. You don’t want to see that team at that point in time.
- Nussmeier and Brian Kelly in that revamped offense… He said in the bowl game when they beat Baylor, beating them leads to the season opener to beat Clemson. The door is open, and a big year for Kelly. I said yesterday on Sirius XM, I get excited the Monday after July 4, to me feels like college football season.
- Look at what happened at Florida State and go undefeated to 13-0 and just miss the playoffs, and go to two wins next year. They received the benefit of the doubt at ACC Media Day and finished dead last in the conference. The benefit is greater than others. I don’t trust Florida State. I trust teams like Texas and what Steve Sarkisian has done and the quarterbacks they bring in, and will probably be one of the favorites in the SEC, and I don’t trust Georgia. Kirby Smart hasn’t leaned on the portal often.
NIL
Ex-Tennessee football player Grant Frerking described as ‘unscrupulous liar,’ ‘phony’ over alleged financial misdeeds
Grant Frerking, the former Tennessee football player who rose to fame as a teenage CEO of his own company, is accused of being involved in multiple financial scams, according to a report Thursday by KnoxNews.com. The 26-year-old Frerking, a walk-on wide receiver for the Volunteers from 2017-22, has been evicted from two Nashville apartments after […]

Grant Frerking, the former Tennessee football player who rose to fame as a teenage CEO of his own company, is accused of being involved in multiple financial scams, according to a report Thursday by KnoxNews.com.
The 26-year-old Frerking, a walk-on wide receiver for the Volunteers from 2017-22, has been evicted from two Nashville apartments after failing to pay more than $16,000 he owed for rent. He is also reportedly accused of pretending to work for Metro Straw, the Atlanta area lawn supply company he founded when he was still a teenager but has not formally been associated with for nearly four years, while still collecting payments but not delivering products as promised.
In addition, Frerking has allegedly begun to borrow money from former Tennessee teammates without paying it back. One former customer of Frerking’s described him as a “phony” who “needs to be exposed.”
“Grant Frerking is a lying unscrupulous SOB,” Georgia resident Doug Proctor told KnoxNews. “All the time he bills himself as a star football player at Tennessee as well as a gifted businessman. What a phony! He needs to be exposed.”
Frerking’s alleged financial misdealings have cost him his job at On3, where he worked in the media company’s NIL space as Director of Athlete Network Development. On3 CEO Shannon Terry announced Wednesday (without mentioning Frerking’s name) that Frerking no longer worked there due to “blatant violations of [On3’s] internal standards and values.”
Frerking played in a total of 13 games in six years with the Volunteers, catching three passes for 12 yards. He joined the team under coach Butch Jones in 2017, and also played for Jeremy Pruitt and Josh Heupel.
After the NCAA allowed players to cash in on their Name, Image and Likeness beginning in 2021, Frerking became a frequent talk show guest due to his burgeoning business career. He made numerous appearances on the SEC Network’s Paul Finebaum Show to discuss Tennessee football and/or the impact of NIL on college athletics.
Frerking has also been frequently spotted on the sideline at Tennessee home games and has been photographed celebrating major Volunteers victories alongside players and coaches (such as the 2024 College World Series and the 2024 victory over Alabama) since his playing career ended in 2022, though he is not employed by the school. KnoxNews reported that he is regarded as a Tennessee booster who has made undisclosed financial donations to the athletic department and also served on the board of one of the school’s early NIL organizations.
All the while, Frerking allegedly continued to solicit payments for Metro Straw, though he apparently left the company in 2021. Various online reviews of Frerking label him as “the most unscrupulous liar” and accuse him of “theft.”
You can read the full KnoxNews report HERE.
NIL
Reebok’s basketball revival strategy: CEO Todd Krinsky on Angel Reese, Shaq
Todd Krinsky’s life’s work has been to make Reebok a preeminent shoe company. It’s no exaggeration. He has spent almost 33 years at the company, working his way up from the bottom to the top, where he now sits as the CEO of Reebok. Last year, the company announced that it was relaunching its basketball […]

Todd Krinsky’s life’s work has been to make Reebok a preeminent shoe company. It’s no exaggeration. He has spent almost 33 years at the company, working his way up from the bottom to the top, where he now sits as the CEO of Reebok.
Last year, the company announced that it was relaunching its basketball division, marking a return to an industry it had once been a vital part of. In the 1990s and early 2000s, Reebok was a significant player in the basketball sneaker market, buoyed by its relationships with Allen Iverson and Shaquille O’Neal. Then it went dormant for nearly two decades after it was sold to Adidas and went through a retrenchment.
Now, Shaq is back as president of the basketball unit, and Reebok is trying to become a force again, starting with a high-profile endorsement deal with Angel Reese. Krinsky spoke with The Athletic about how it’s trying to do that, why it’s trying to take a different approach to gaining customers and where NIL and Reese fit into that picture.
This interview has been edited for clarity and length.
Basketball is a crowded sneaker and apparel ecosystem right now. Do you think you can be successful here? What does success look like?
The brand has always been a little more irreverent. We take a little bit more of a not-so-serious approach to the games. We embrace the culture of the game more. We embrace the lifestyle of the games. It’s what we (are) historically known for. And I think this is something we want to get back to.
I think we’ve also really been good at building icons. We’re not going to have half the league wear Reebok. That’s not our goal. Our goal is to really sign some unique personalities and build an icon business with a few athletes.
So I think it’s crowded. I think we’ve got great innovations. I think we’ve got a really strong institutional knowledge on building great product for athletes. And then I think we’re going to really break through with our kind of tone and the way we tell stories around the culture and the game. So we wouldn’t be getting back into it if we didn’t see a sharp line of sight.
But what success looks like for us is to be a major player again. We just launched the Netflix show, and one of the things Shaq says is, we were never No. 1, but we weren’t three either. We were right up there. And I think that’s our goal, to get back to being a major, major player again.
When you’re talking about tone and the players that you want to sign that have personality, how does that translate into selling shoes?
Intuitively, the brands that sell the most shoes are the ones that have the strongest connection with the consumer. And I think with today’s consumer, storytelling is so important. Cultural currency is so important. It’s not just about signing a player and hawking a shoe. That worked in, like, the ’90s.
I think it’s more now you have to be creative with what you’re saying, about why you signed the player and how the shoe came about, and what’s the story behind the product, and why these brands and the player got together. Storytelling is the most important currency in our industry today.
Angel Reese is the first basketball player you signed after relaunching the basketball brand. And she’s getting her signature shoe. Has that been announced when that’s coming out?
It’s going to be later in the season, this season.
Why is she the basketball player that you’re building around, and how does that fit into the larger storytelling and business arc?
If you think about when we’ve really been successful, it’s been having these bigger-than-life personalities that are embracing on- and off-the-court culture. Shaq was like that. He was larger than life. He wasn’t just a center. He transformed the game. And he had this bigger-than-life personality. Allen Iverson, we signed him in ’96. Obviously, he changed the way players look and dress. He changed the culture of the game. And I think that’s what Angel is.
Angel is a provocative disruptor. But she doesn’t do it just for clicks or whatever. She does it because she really has this very, kind of unique, rebellious attitude. And those are the type of athletes that — athletes have something to say. Athletes are more than just athletes, away from the court. That’s the formula of what’s really worked for us in the past, so we can build these icons, and she’s definitely one of them. She fits the Shaq/AI mentality.
She dominates the paint. Now she’s redefining style. Introducing the Angel Reese x Reebok collection—a bold mix of performance and unapologetic personality. Hoops meets high fashion. Game on. https://t.co/WvlsneAoxG pic.twitter.com/cBQojoRt1b
— Reebok (@Reebok) May 1, 2025
How much is the WNBA and women’s basketball a part of your core strategy?
I think back when we were in basketball before, it was like: You do the NBA, and WNBA may be a little bit of an afterthought. You have a player or two. I think the WNBA now is right in the center of everything we’re doing. It’s not like one or the other. WNBA, NBA, male, female athletes — we’re looking at the whole landscape of basketball. What’s going to move culture the most?
I would say the WNBA is right at the core of what we’re doing. We’ve got Angel, we’ve got the other athletes, like Dijonai (Carrington), we’ve signed. We’re going to sign more WNBA players as we go. I just think it’s an interesting time where the people are really, finally, respecting the play more than ever. And I think the players are embracing it with their own tunnel looks, and their own stories, and their own shoes now. That there’s so many signature shoes now in the women’s game, it’s awesome.
When my daughter played, it was like, there’s one or two choices or you were wearing a men’s shoe. And now it’s a totally new game now, which is great for the next generation of young girls as well.
With Shaq in particular, he is the president of your basketball division. And as you said, he is a TNT analyst, and he’s also the GM of basketball at Sacramento State. I see him in a commercial for I don’t even know how many things on TV. What’s the realistic commitment that he’s able to make to Reebok?
To be honest with you, it’s been unreal. I don’t know how he has enough time in the day, but I know he’s really passionate about this. And his name’s on it. We do FaceTime calls almost every week. He’s talking to a young player every two to three weeks. He’s calling me and saying, ‘Hey, we’re going to FaceTime this kid’s parents.’ And he’s in meetings. I mean, he really, really is committing time to this. And you’ll see it in the show, in the Netflix show, you see that he’s really engaged in meetings with the team.
Sometimes I say to him, I don’t know where he gets the time because he’s like, 24/7. I think it’s because he’s passionate about Reebok. I think it’s because his name is attached to this publicly that he’s really putting a lot of time into it.
I think your only NBA endorser right now is Matas Buzelis, right?
Yeah. We also have Tre Mann, who wears Iverson’s product. He’s a big Iverson fan, so we decided for him to wear Iverson’s product. But, yeah, that’s who we have right now. We’ve got a couple of young kids that are going to play in college this upcoming year, like Nate (Ament) and Darius (Acuff), and then we’re still looking for some other players, too.
With all due respect to Matas and Tre Mann, they don’t scream like great endorsers. Or I doubt someone you throw into a commercial, right? What’s your roadmap for adding more NBA players?
I think it’s a fair statement. Listen, the first thing we were trying to do was to emotionally connect again and to get young. So the players that we’ve signed, like Nate Ament and Matas, these are young kids that we really feel speak to who we want to be as a brand.
We didn’t want to go out right away first day and sign some big NBA player. We wanted to connect a little more emotionally with some of the work you’re seeing, have younger players wear the product first and then start to build the roster. We’re hoping that a lot of the young players we’re signing: Grow with us and become big NBA players. But we’re in year one of a pretty long journey, and the goal was to be young.
You’re saying you want to be associated with the young players. You want to build these almost grassroots relationships and position yourself a little bit differently. How do you go about doing that in terms of marketing Reebok?
We’re going to have marquee players wearing our shoes, but we may not have the traditional 30-second TV ad with the shoe. We believe that young basketball players today are consuming content a lot differently, and so we want to bring them along (on) the journey with us. Even when we launch signature products, it’s going to be a little bit different. It’s going to be more through the TikTok angle and more through these young players that we’re signing helping us tell the story.
So our first move was to sign Angel, who we feel is a great story, who has a backstory with Shaq, and to start with her as the first player. And now we’re signing more players, but the content is just going to be a little bit different. We’re going to be doing 10-second, 15-second, 20-second stories, versus a typical 30- or 60- (second) ad. And we’re going to build up to something.
We just feel like when you re-enter something like basketball, the idea of going out and spending $7 million on a player and then doing the shoes is so, I think, predictable, and I don’t think that’s where the young kid is today. We want to take it slow. We have some time to build this. We want to create the cultural currency with the athlete again.
What do you actually get out of the NIL deals with high school and college basketball players?
I think you definitely see results when they’re in high school and college. I think that the community of basketball today, through social media, is so small that all the young players that we’re trying to connect with — meaning the ones who will buy our shoes — they all look at Nate (Ament), they all follow Nate. They follow Darius (Acuff). They follow their stories.
We know this when we talk to kids. When you sit around about 10 (or so) 16-year-old kids, you say, “Who are you really following right now?” They’re going to mention a bunch of high school kids or freshmen in college, maybe before an NBA player at the time, or with NBA players.
So I think the business is getting younger and younger. And if you’re a great high school player or a great freshman or sophomore in college, you are influencing a culture maybe as much, or in some cases, close to some of the best NBA players.
When you’re signing Nate Ament or Darius Acuff or you’re getting into this NIL space, how does the cost of signing a high school or college player compare to the cost of signing an NBA player? Are they earning the same in a shoe deal? Or are they earning half as much? How do those numbers compare?
If you are a big-time signature NBA guy with a Nike or Adidas or a Puma, you’re definitely making a lot more money. That’s definitely a different stratosphere. But if you are a kind of good NBA player that has a shoe deal, and you are a really good NIL player, the numbers can be very similar.
Then a lot of times what happens is you sign an NIL player, and then you can sign him while he’s in school, but you can also sign when he gets to the league. You can have one deal, and you have all types of stipulations about what will happen when he gets to the NBA. So you lock him up when he’s in high school or college, and then when he turns pro you have an agreement with him. It becomes like a new agreement with different stipulations, but you have like a long-term contract you can do. You don’t just have one from college. … If New Balance signs Cooper Flagg, who went to Duke, they’ve already figured out when he becomes a pro. We’re doing those deals as well.
But the NIL deals are very lucrative deals now. Again, it gets back to what I said earlier: Why would it be? Because a young, top-10 high school player that has highlights every week and is being recruited by the best schools in the country can be as influential as a starting-five player in a major market in the NBA.
(Photo: Christian Petersen / Getty Images)
NIL
Gatorade F1 Academy Women's Racing Deal
A multi-year partnership sees Gatorade bringing its sports science expertise to F1 Academy, backing young female drivers with hydration research, sponsorship and performance support Gatorade has inked a multi-year deal with F1 Academy, becoming the first official sports drink partner of the all-female racing series. The partnership comes as F1 Academy experiences a surge in […]

A multi-year partnership sees Gatorade bringing its sports science expertise to F1 Academy, backing young female drivers with hydration research, sponsorship and performance support
Gatorade has inked a multi-year deal with F1 Academy, becoming the first official sports drink partner of the all-female racing series.
The partnership comes as F1 Academy experiences a surge in global visibility, fueled by the release of the Netflix documentary “F1: The Academy.”
Starting in 2026, Gatorade will provide personalized hydration and nutrition guidance to F1 Academy drivers, drawing on research from the Gatorade Sport Science Institute. The collaboration will also include performance testing and hydration strategies designed to meet the physical demands of racing, where drivers can lose up to four kilograms of sweat in a single event.

The partnership, which runs through 2030, extends beyond technical support. Gatorade will also back a rising driver on the 2026 grid, sponsoring both their car and race suit.
“Partnering with F1 Academy is a powerful moment for Gatorade,” PepsiCo vice president of marketing innovation and hydration brands Umi Patel said. “Motorsport is one of the most physically demanding sports on the planet, where optimum hydration can be the difference between winning and losing. This partnership allows us to bring our decades of sports science expertise directly to the next generation of elite drivers. By supporting young women at the start of their motorsport journey, we’re not just setting them up for success at such a pivotal part of their career; we are encouraging them to see what is in them and fuel their drive and ambition for success. That’s what our Fuel Tomorrow initiative is all about.”

The Fuel Tomorrow initiative pledges to give 2.5 million teens access to sports by the end of the decade.
To mark the launch of the partnership, 16-year-old Mathilda Paatz will take the wheel of a Gatorade-branded race car at this weekend’s Canadian Grand Prix in Montreal.
“I’m beyond excited to have been selected as the Wild Card driver for Round 4 of F1 Academy at the Canadian Grand Prix, driving the Gatorade race car,” Paatz said. “Growing up, I was captivated by the theatre of racing – the energy, the passion and how drivers carried the pride of their teams. To now be racing on a Formula 1 weekend, with fans around the world watching, is a dream come true. I’m especially proud to partner with Gatorade, a brand that’s championed athletes at every level and is helping pave the way for the next generation of women in motorsport.”
Additional details about the partnership and Gatorade‘s planned involvement with F1 Academy drivers are expected to be revealed ahead of the sponsorship’s official rollout during the 2026 Formula 1 season.
“At PepsiCo, we believe in the power of platforms and partnerships to shape the future of sport – and to do so with purpose,” PepsiCo’s chief consumer and marketing officer Jane Wakely said. “This historic global partnership with F1, one of the world’s fastest-growing sports, is a bold step forward in our mission to fuel fandom, create culture-driving moments and incredible brand experiences on a global scale.”
NIL
Otega Oweh rejects narrative NIL changed college locker rooms
After going through the NBA Draft Combine/NBA Draft process, All-SEC guard Otega Oweh is returning to Kentucky for his senior season of college basketball. Oweh, who averaged 16.2 points, 4.7 rebounds and 1.7 assists last season, is set to be one of the premier faces of the sport this fall. That means he can once […]

After going through the NBA Draft Combine/NBA Draft process, All-SEC guard Otega Oweh is returning to Kentucky for his senior season of college basketball. Oweh, who averaged 16.2 points, 4.7 rebounds and 1.7 assists last season, is set to be one of the premier faces of the sport this fall.
That means he can once again earn money through NIL. During a media opportunity on Tuesday, the Newark, NJ native was asked how NIL and money are changing college basketball.
“They’re paying us,” Oweh responded with a laugh. “That’s it. That’s a great thing for sure, but I don’t really be keeping up with the settlement stuff like that. As long as we’re getting paid, that’s good for me. Anything extra, that’s cool.”
The settlement Oweh is referring to is the House settlement. Judge Claudia Wilken approved that last Friday in the U.S. Northern District of California, marking a landmark decision in the history of college sports.
Since the NCAA was founded in 1906, institutions had never directly paid athletes. That will now change with the settlement ushering in the revenue-sharing era of college sports. Beginning July 1, schools will be able to share $20.5 million with athletes, with football expected to receive 75%, followed by men’s basketball (15%), women’s basketball (5%) and the remainder of sports (5%). The amount shared in revenue will increase annually.
That July 1 date is symbolic, as the NIL era began four years prior on July 1, 2021. That was the date that states enacting laws would allow college athletes to monetize their name, image and likeness rights. Since then, NIL collectives have formed, the transfer portal window was created and the House settlement was crafted.
“Nah, because when I came into college, that’s when NIL started,” Oweh said when asked if NIL had changed the locker room dynamic. “That’s what I’m used to, really. I’m a senior now, so the guys after me it’s going to be the same with them. It hasn’t really changed anything for me.”
Oweh, who currently has an On3 NIL valuation of $385k (thought that number is likely to rise), will be one of the senior leaders on Mark Pope‘s second roster at Kentucky.
Kentucky brought in the No. 2-ranked Transfer Portal class this offseason. The Wildcats signed guard Denzel Aberdeen (Florida), forward Mouhamed Dioubate (Alabama), guard Jaland Lowe (Pittsburgh), forward Jayden Quaintance (Arizona State), center Reece Potter (Miami OH) and forward Kam Williams (Tulane).
On3’s Pete Nakos contributed to this report.
NIL
Alex Lodise Wins Dick Howser Trophy as National Player of the Year
TALLAHASSEE, Fla. – Florida State baseball junior shortstop Alex Lodise has been named the 2025 recipient of the Dick Howser Trophy as the national player of the year. Lodise is the third player in program history to win the Dick Howser Trophy, along with outfielder J.D. Drew in 1997 and catcher Buster Posey in […]

Lodise is the third player in program history to win the Dick Howser Trophy, along with outfielder J.D. Drew in 1997 and catcher Buster Posey in 2008. The prestigious award, presented annually since 1987 to college baseball’s best player by the National Collegiate Baseball Writers Association (NCBWA), is named after FSU All-American shortstop (1955-58) and head coach Dick Howser (1979).
A shortstop from St. Augustine, Florida, Lodise already is a two-time First Team All-American, by the NCBWA and Perfect Game. He also is a finalist for two other national player of the year accolades, the Golden Spikes Award, which recognizes the best amateur player in the country, and the Brooks Wallace Award, which is presented to the nation’s top shortstop.
One of the nation’s most prolific hitters and best defenders, Lodise had a breakout 2025 campaign. He ranked No. 9 in the country in hits (95), No 11 in total bases (170) No. 12 in hits per game (1.64) and No. 23 in batting average (.394). Lodise was third in the ACC in RBI (68), fourth in slugging percentage (.705) and fifth in triples (3). He hit 17 home runs, had 18 doubles, scored 62 runs with 27 walks and was a perfect 6-of-6 in stolen base attempts. With a .977 fielding percentage, Lodise was part of 34 double plays and committed just five errors in 216 total fielding chances.
While starting all 58 of FSU’s games at shortstop, Lodise had at least one hit in 48 of those 58 games played, with 31 multi-hit games. He notched three or more hits in 13 games, which is more than the number of times he was held hitless (10) and almost as many games as he had just one hit (17). Additionally, Lodise is believed to be the first player in major college or professional baseball history to complete the cycle with a walk-off grand slam. The historic performance to beat rival Florida in his hometown of Jacksonville on March 25 was one of seven game-winning hits for Lodise in 2025.
The ACC Player of the Year and ACC Defensive Player of the Year, Lodise also was named the NCBWA District 3 Player of the Year. An NCBWA and Perfect Game First Team All-American and named to the Southeast All-Region First Team by the ABCA, Lodise was recognized as the midseason National Player of the Year and the country’s No. 1-ranked shortstop late in the season. He was selected as a team captain in 2025 for the Seminoles.
His two All-America honors this week come after he was named to one Freshman All-America team in 2023 at North Florida.
Lodise helped the Seminoles to a second consecutive NCAA Super Regional appearance in 2025 with a 42-16 record. As they both earned All-ACC honors, FSU went 17-10 in the conference and finished in second place with a .630 winning percentage. The ACC runner-up finish and No. 2 seed at the conference tournament were the team’s best since 2014.
For more information on Florida State baseball, check Seminoles.com for the latest news and scheduling information, and keep up with the team on social media through Twitter/X and Facebook (@FSUBaseball) & Instagram (@NoleBaseball).
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