Arch Manning reclaims No. 1 NIL value in the nation at $5.3M

Manning’s name, image and likeness (NIL) valuation has risen to $5.3 million as of Monday, December 8, almost $2 million higher than it was last month. In mid-November, Manning lost his title as the highest paid college athlete, but he now finds himself back on top thanks to a upset victory by the Longhorns to cap off the regular season.

Manning currently leads all athlete on On3’s NIL valuations tracker, followed by BYU basketball player AJ Dybantsa at No. 2 with a $4.3 million value and Ohio State football player Jeremiah State at No. 3 with a value of $4.2 million.

Manning, who is the nephew of Super Bowl-winning quarterbacks Peyton and Eli, saw his NIL value peak at $6.8 million in July, per On3’s past NIL data. However, his value began to slowly take a dip throughout the season after Texas lost to Ohio State, Florida and Georgia. After Texas’ loss to Georgia, Manning’s NIL valuation fell to nearly half of what is was in the preseason, dropping to $3.6 million on November 17. 

Texas finished at No. 13 in the final CFP rankings with a 9-3 record, not good enough to earn an at-large bid in the CFP. This marks the first time in three years that Texas will not appear in the playoffs, but Longhorn fans will still get to see their team take on the Michigan Wolverines in the Cheez-It Citrus Bowl on December 31.