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NIL

Arizona State leans into NIL era with the Student Athlete Venture Studio

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Arizona State leans into NIL era with the Student Athlete Venture Studio

How the program, in partnership with GoDaddy, is helping student-athletes build businesses and their brands

TEMPE, Ariz. — Four years ago, the NCAA started allowing student-athletes to get paid for their Name, Image, and Likeness (NIL). A recent ruling involving a former Arizona State University swimmer will allow universities to pay their student-athletes directly with revenue-sharing. 

At ASU, they’re thinking a few steps ahead by creating a space on campus to help athletes navigate the NIL era. Having a summer job and earning money can look different for college athletes but in Tempe, they’re encouraged to leverage sport as an entrepreneurial platform. 

The University teamed up to launch the Student-Athlete Venture Studio in January. The program supports Sun Devils in their entrepreneurial and NIL journeys by providing resources and mentorship to kickstart careers.

The Co-Founders of the Student Athlete Venture Studio are Jeff Kunowski and Kate Fitzgerald. Fitzgerald, a former Sun Devil beach volleyball player, also carries the title of Sports Innovation Entrepreneurship Catalyst at the J. Orin Edson Entrepreneurship + Innovation Institute. 

Her experience and initiative have helped shape what this program looks like for Sun Devil athletes. Fitzgerald says the Venture Studio resources are in place to help answer the questions someone just starting a business might have such as: “Where do I go with this? How do I organize my thoughts? How do I create media? How do I create content? How do I brand myself?” Fitzgerald said. 

“While I was in undergrad, I launched my own company called VB America. It’s a volleyball lifestyle clothing brand… What I did when working with Jeff is say, ‘okay, this is everything I wish I had as a student-athlete that would’ve helped me. How can we make it possible for other student-athletes to get these same resources?”

Kunowski’s career has led him to work with various sports teams before returning to his Alma Mater to mentor students along their journeys and help drive sports innovation within Sun Devil Athletics. The Venture Studio is like “Shark Tank” for Sun Devils. At the end of the year, there is a Demo Day pitch competition where student-athletes can receive funding for their ventures. The goal is to inspire student-athletes to build their brands now and equip them with the skills they need to excel in business.

“We’re encouraging entrepreneurial mindset, design-thinking principles, things that are applicable while they’re here at ASU as an athlete and while they’re leveraging NIL,” Kunowski said. “To be able to be on the sideline witnessing the confidence levels rising, the ability to public speak, the ability to articulate an idea and put it into a framework that people can understand and gravitate towards, it really is just such an inspiring position to be in.”

Rising sophomore on the women’s lacrosse team, Sierra Ryan, says the support from Sun Devil Athletics has allowed her to focus her energy on getting her venture off the ground. With practices, games, training and all the other time commitments required to participate in sports, it’s often a challenge for athletes to focus on their ventures. Whether it’s through sport or a startup, ASU gives its athletes an opportunity to pursue their passions and tap into their competitive nature through this new program.

“My venture is Fuel Warden. It’s a nutrition and wellness management platform for elite athletes. It’s still in the works right now but I’ve been programming it myself and putting everything together, meeting with investors and things like that,” Ryan said. “Everything that you could need to truly succeed in entrepreneurship, they’re bringing here to athletes at ASU. Like, helping me scale my venture and look with my pitch decks when I’m meeting with investors… Literally an hour before [my lacrosse game] my coach was like ‘hey, you need to go do this pitch I’ll cut out 15 minutes for you to do it in the locker room. Everyone will leave for you so you can do your meeting.’ [My coaches] are flexible and they believe in me and that means the world.”

Follow the conversation with Lina Washington on X and Instagram: @LWashingtonTV. If you have a sports story idea, email Lina at LWashington@12News.com.

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Kyle Whittingham admits he didn’t know if he was done coaching after stepping down at Utah before Michigan hire

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On Dec. 12, Kyle Whittingham announced he’d be stepping down from his position as head coach at Utah after spending 21 seasons at the helm of the program. At the same time, Michigan fired head coach Sherrone Moore after he was charged with felony third-degree home invasion and two misdemeanors.

Just two weeks later, Michigan hired Whittingham to be its next head coach. During his introductory press conference on Sunday, the 66-year-old HC admitted he wasn’t sure whether he’d ever coach again after he resigned from Utah.

“It’s an honor to be able to be in this position. Twenty-one years at Utah. Stepped down a couple weeks ago. Wasn’t sure if I was finished or not. I still have a lot left in the tank,” Whittingham said. “You can count on one hand, the amount of schools that if they called, I would listen and I would be receptive to what they had to say.

“Michigan was one of those schools, definitely a top five job in the country, without a doubt. So, when the ball started rolling, and the more I learned about Michigan, the more excited I got. And I’m just elated to be here.”

Whittingham signed a five-year contract with Michigan worth an average of $8.2 million per year. Whittingham’s contract is 75% guaranteed. His 2026 salary is expected to be $8 million.

While Whittingham is far older than many of the other coaches who were signed during this hiring cycle, he’s also far more experienced. Whittingham was the head coach at Utah from 2005-25.

During his impressive tenure, he guided the Utes to a 177-88 overall record and three conference championships. Despite his illustrious résumé, Kyle Whittingham said he didn’t expect to hear from Michigan about its job opening.

“I didn’t expect that. Ironically enough, the timing was almost exactly the same from when I stepped down and when this job became open,” Whittingham said. “It was within a day or so of each other. Like I said when I stepped down, I felt like one thing I didn’t want to be is that coach that just stayed too long at one place.

“I just felt that the time was right to exit Utah. But, like I said, I still got a lot of energy, and felt like, ‘Hey, if the right opportunity came, then I would be all in on that.’ So, that’s what Michigan afforded me.”



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‘Cinderella exists in college basketball’ but not college football

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Ed Orgeron on SEC paying players before NIL: ‘We used to walk through the back door with the cash’ – Tar Heel Times

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Few recruiters in college football worked harder than Ed Orgeron. Orgeron did a great job bringing in some great talent. However, most of his work came in the pre-NIL era, meaning he could not, technically, use money in the process. So when talking about how he would adapt with NIL now legal, Orgeron hilariously said there would just be a slight difference.
(On3.com)

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Ed Orgeron on SEC paying players before NIL: 'We used to walk through the back door with the cash'




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What is the projected NIL value of a top DB & DL?

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While transfer portal details are rare and hard to verify, the overall trend is that defensive standouts might be the bargain play over a top offense. Quarterbacks have already made deals like Darrian Mensah’s $4 million reported payday a year ago, with some speculating the market might drive over $5 million now.

But when On3sports provided a recent peak behind the curtain at the values and costs of recruiting portal talent, it was clear that defense remains the value play. On3 provided a few fascinating details.

Defensive linemen can be relatively high priced. For instance, On3 cited the reported deal of David Bailey (which some have valued at over $3 million) as the potential high side of defensive paydays. Elite pass-rushers aren’t cheap, and the $1.5 million high end value quoted by On3 is clearly contemplating that possibility.

Penn State edge Chaz Coleman is one of the players already indicated to be entering the portal who might command the type of value On3 notes. With three years of eligibility, the 6’4″, nearly 250 pound Coleman is an elite prospect. Another name nearly on that level is Oklahoma State transfer Wendell Gregory.

But defensive tackles, despite the relative scarcity of players with the physical attributes to provide lane-clogging snaps, tend to lag a bit lower than pass rushers on the college football food chain. If pass-rushing ends are still a bargain compared to quarterbacks, then defensive tackies will generally land cheaper still, with few likely to break the $1 million barrier by On3’s projection. One name that could be in that company, though, is Wake Forest transfer Mateen Ibirogba.

The massive value of the entire recruiting world, as documented by On3, lies in the secondary. Ranking defensive backs lowest of all the position groups profiled, On3 noted that vast number of defensive backs who join the portal. On3 indicates that an elite safety is probably a slightly higher value than a cornerback.

At the moment, Iowa State’s Jontez Williams is a top corner transfer, while Tennessee’s Boo Carter leads a slightly underwhelming safety class.

But at a projected value of $300,000-$850,000, a school could afford an entire secondary cheaper than an elite quarterback, at least according to the valuation reported by On3. Whatever path to the Playoff the next portal-playing team chooses, defense is clearly the economic option.





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JMU Loses All 11 Starters From College Football Playoff Season

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The transfer portal has radically challenged the college football landscape.

What was once a way for a few players to plead their case for a chance to switch schools has now become one of the most active free agency periods in all of sports.

Instead of needing to recruit high school students and hope the development turns them into future stars, programs can now change their entire outlook in one offseason by signing already-developed talent in the transfer portal.

For many teams like the Indianas and Vanderbilts of the world, backed by strong NIL foundations and donors, it’s been a godsend.

For the James Madison Dukes, the loveable, scrappy underdog story of the 2025 season, making it all the way to the College Football Playoff, the transfer portal is a monster that they can’t fight off.

A week after their loss to the Oregon Ducks on the road in the first round of the CFP, their fearless leader, Bob Chesney, is already drinking mimosas in Los Angeles in his new job at UCLA.

More news: Transfer Portal Prediction: CFP Team Lands 8,000-Yard QB Brendan Sorsby

More news: Transfer Portal Prediction: 5-Star Florida QB DJ Lagway Lands at SEC Rival

Beyond that, their quarterback and on-field captain, Alonza Barnett III, is transferring to join a bigger, more well-funded program in the new year.

He isn’t the only offensive player to leave the Dukes. In fact, all 11 of their starters from the College Football Playoff are either graduating or have entered the transfer portal, leaving James Madison barren.

Overall, it’s expected that over 80% of the players they would have hoped to make some sort of impact with the team in 2026 will be gone in a few short weeks as they try to get a deal to move up the college football hierarchy.

There are rumors that James Madison has built an NIL backend that would put them in good standing alongside other schools of their stature, but what can they do when Barnett III might receive an offer greater than their entire team fund?

The Dukes will do the best they can to rebuild as the new era continues roaring on in college football, and we’ll see where these former underdogs call home amongst the Power Four schools.

The transfer portal officially opens on Jan. 2, 2026.



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Top 3 transfer portal landing spots for 4,000-yard quarterback Drew Mestemaker

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North Texas finished 11–2 (7–1 AAC) and reached the American Athletic Conference title game before falling 34–21 to Tulane, which clinched its first-ever College Football Playoff berth.

Even so, the Mean Green closed the regular season as one of college football’s highest-scoring offenses and earned a New Mexico Bowl berth.

The team’s starting quarterback, Drew Mestemaker, led the FBS in passing yards in 2025 with 4,129 yards, throwing 31 touchdowns against seven interceptions while completing 70.2% of his passes and recording multiple 300-yard performances, including a 608-yard school and AAC single-game record against Charlotte.

With the January transfer window approaching, Mestemaker is expected to enter the portal, a move that would remove North Texas’ most productive player from its roster.

With Mestemaker set to test the transfer market after a breakout year, several potential landing spots have quickly emerged. Here are the top three:

1. Oklahoma State

Eric Morris, who coached Mestemaker at North Texas in 2025, was hired by Oklahoma State on November 25; that continuity, system fit, and Morris’s direct knowledge make OSU the most natural landing spot.

2. Indiana

Media reports and portal analysts indicate Indiana has shown “significant interest,” with the Hoosiers’ offensive profile, recent success with transfer quarterbacks, and need for a proven starter aligning as Fernando Mendoza prepares to move on to the NFL.

3. Texas Tech

A Texas product who thrives in high-volume, high-tempo passing schemes similar to what Texas Tech runs, Mestemaker feels like a logical fit. With senior Behren Morton set to move on after the CFP, Mestemaker could step in as an immediate starter for the Red Raiders.

North Texas Mean Green quarterback Drew Mestemaker.

North Texas Mean Green quarterback Drew Mestemaker (17) scores a touchdown against the Texas State Bobcats | Tim Heitman-Imagn Images

An Austin, Texas, native and program walk-on, Mestemaker did not have a conventional high-school QB resume, but developed rapidly under the North Texas staff.

His breakout redshirt-freshman season brought national recognition, including The American Offensive Player of the Year award, First Team All-American honors, and the Burlsworth Trophy, which is given annually to the nation’s top former walk-on.

For competing college football programs, Mestemaker offers a low-risk, high-reward option at quarterback, while for Mestemaker, the decision centers on staying within a familiar system or pursuing a bigger stage.

Read More at College Football HQ

  • $2.4 million QB emerges as transfer portal candidate for SEC program

  • Major college football program ‘expected to hire’ 66-year-old head coach

  • College Football Playoff team loses player to transfer portal

  • College Football Playoff team loses starting QB to transfer portal



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