Sports

As TV Collapses, Digital Firebrands Are Suddenly In Demand

Published

5 months ago

July 30, 2025

Earlier this summer, Fox Sports CEO Eric Shanks jetted into Nantucket for a three hour meeting that would reshape the lineup of Fox Sports 1, and shake up its Big Noon Kickoff college football show.

Shanks’ brief visit to the New England vacation destination was to help close a deal with Dave Portnoy and his digital media brand Barstool Sports. Portnoy’s $42 million compound on Nantucket (the most expensive home ever sold in the state of Massachusetts when he bought in 2023) overlooks the harbor, where ferries bring visitors and residents in and out from the mainland all day. All paid for by his self-described “pirate ship” of a media brand, which he had sold to Penn Entertainment for $551 million, and bought back just a couple of years later for $1.

Shanks’ visit underscores how the sands have shifted in media. It wasn’t that long ago that talent would be summoned to meet with execs in their New York offices or Los Angeles studio lots. Now when there is talent in demand, the executives will go where they need to, even an island 30 miles out in the Atlantic Ocean.

Fox had been chatting with Portnoy for “five or six months,” the Barstool founder said on his company’s Unnamed Show on July 17, culminating in the deal announced the same day, which will see Portnoy appear weekly on Big Noon Kickoff and Barstool creating a live two hour show for FS1, as well as social content.

“We had that ESPN deal, they didn’t even want to talk to me, right? They couldn’t stomach the sight of my face,” Portnoy said on the podcast, referencing Barstool Van Talk, the ESPN2 series that was canceled after one episode after the network became uncomfortable with comments made by talent on social media. “[Fox] wants our audience, they know what audience we have, and we’re going to try to come up with a bunch of things with them. And it’s a wide-ranging relationship.”

Dave Portnoy & his dog Miss Peaches during an interview with host Jimmy Fallon on July 16, 2025.

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The world of media has changed, and authenticity rules. Being outspoken is even better, and with cord-cutting wreaking havoc on TV viewing, traditional TV players that used to develop their talent in house are increasingly turning to outsiders to help give them relevance to an audience that might otherwise bypass their content.

“Dave has built a one-of-a-kind brand that connects with a new generation of sports fans – authentic, bold, and original,” said Shanks in a statement. “[Barstool’s] unique voice and loyal fanbase makes them a natural fit for our evolving multiplatform content strategy.”

A lot has changed since ESPN canceled its Barstool show in 2017. Look no further than ESPN’s deals with NFL player turned radio and podcast host Pat McAfee (who cut his teeth in digital media at Barstool, no less).

McAfee has occasionally found himself in hot water, like when he accused ESPN executive Norby Williamson of “sabotaging” his show, or when recurring guest Aaron Rodgers made unfounded claims about Jimmy Kimmel and Jeffrey Epstein. Earlier in July, McAfee apologized to an Ole Miss student who was named in a viral but false internet scandal (Portnoy also apologized for some of Barstool’s talent spreading the false report).

Pat McAfee is seen on the set of The Pat McAfee Show along Radio Row on February 05, 2025 in New Orleans, Louisiana.

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Sitting on a panel in ESPN’s commissary in Bristol, Connecticut last year, McAfee exuded confidence as he parried questions from skeptical journalists about his deal, which sees ESPN license The Pat McAfee Show, an unusual arrangement for a daily program.

“We haven’t been kicked off ESPN yet, I view that as a success. Now, granted, we would still just continue doing business on YouTube and on our TikTok and everything like that, and we’re very lucky to be on ESPN,” McAfee said. “Whenever people in here have tried to get me fired for taking clips out of context or quotes out of context, and misrepresented everything that I’ve said, and the human that I am and the deal that it is, we know that we’re good. So you can fire us, you can try to kill us, you can do whatever you need to do. But our success is the fact that we have a following, and they’re going to ride with us.”

ESPN chief Jimmy Pitaro said that he has been laser focused on the problem of “how can we resonate with younger people?”

“If you look at my kids, Netflix, Instagram, TikTok, Fortnite, they’re incredibly distracted. So how is it that we can make programs like Get Up and First Take resonate with younger people? Obviously, Pat McAfee is very, very helpful there,” Pitaro said. “I was just in a research meeting where our folks presented to me the response that younger people have had to Pat McAfee, and it’s been staggering and really helpful to our brand in its entirety.”

The talent benefits too. Portnoy told his company’s podcast that they are already thinking about how Fox talent like Greg Olsen and Tom Brady could participate in Barstool segments, while McAfee says that “we got legitimized by ESPN.”

“Some suits that wouldn’t let their clients come on our show before, because we were just an internet show,” he said.

Sports media, with its hot takes, fierce debates and big personalities has been a natural proving ground for TV’s digital creator era (consider Omar Raja, the House of Highlights founder who also joined ESPN in 2020), but there are signs that TV news is the next frontier. Brett Cooper, a popular YouTube creator who blends entertainment and cultural commentary with conservative values, was signed as an on-air contributor to Fox News.

“It’s about connecting with the audience, first and foremost,” says Lauren Petterson, president of the Fox Nation streaming service and head of talent development for Fox News. “Brett does that through her cause – which is culture. And the way she does it is also unique, through thoughtful discussion and persuasion. She is also a very direct person: she’s consistent with what she says and what she’s doing in her own life. She’s the same person on the screen as she is in person. That kind of authenticity appeals to people of all ages.”

Fox also recently cut a deal to license the Ruthless podcast, with executive Porter Berry adding oversight of new media as the company seeks out other digital deals.

And Skydance has held conversations with Bari Weiss about possibly acquiring her Free Press, perhaps bringing the outspoken former New York Times columnist into the CBS News fold when it takes over Paramount, in a bid to expand its digital footprint (or maybe to comply with promises made to the FCC).

“Skydance has made written commitments to ensure that the new company’s programming embodies a diversity of viewpoints from across the political and ideological spectrum,” FCC chairman Brendan Carr said in a statement approving the deal. “Skydance will also adopt measures that can root out the bias that has undermined trust in the national news media.”

Weiss, a frequent critic of the mainstream media, could fit that bill.

And both CNN and MSNBC are in the midst of a podcast expansion push, with MSNBC hiring executives to beef up its digital business ahead of its spinout into Versant later this year.

Both cable news channels are leveraging their own talent, of course, but there are signs they are looking elsewhere too.

Last year, podcast hosts Kara Swisher and Scott Galloway (someone also known for his hot takes) held talks with CNN about moving their show into its orbit, before reupping with their current partners Vox Media.

There is connective tissue between all of these conversations and deals. Cultural currency is more likely to be found these days on YouTube or Spotify, and viewers of live linear TV tend to skew older. With news and sports the last content standing, bringing over some of that more youthful audience could be a way to extend the lifespan of linear TV as executives grapple with a saturated and splintered streaming environment.

And with YouTube increasingly taking over the TV set, news executives are beginning to grapple with a world where the shows are just one of thousands being fed algorithmically to viewers. Perhaps its better to have those creators that figured out how to make that model work inside the house, before the whole thing collapses into itself.

This story appeared in the July 30 issue of The Hollywood Reporter magazine. Click here to subscribe.

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St. John’s Sweeps First BIG EAST Indoor Track and Field Weekly Honors

Published

11 minutes ago

December 18, 2025

Your Sports Nation

NEW YORK – A pair of St. John’s track and field student-athletes swept the first BIG EAST Indoor Track and Field Weekly Honor Roll for the 2025-26 season. Nora Haugen captured Women’s Track Athlete of the Week, while teammate Linn Hertz Saebbo was tabbed Field Athlete of the Week, the league announced on Wednesday afternoon.

Both athletes finished in first place in their respective events to open the indoor campaign at the Youree Spence Garcia Invitational on Dec. 6 in Staten Island.

Haugen opened her indoor season by setting a program record, Norwegian national record, and the Ocean Breeze facility record in the 600-meter run. Her winning time of 1 minute, 26.93 seconds is the fastest time in the NCAA as of Wednesday, Dec. 17.

The senior was also a part of the St. John’s 4×400-meter relay team, which won the event at the Youree Spence Garcia Invitational with a time of 3:48.33.

Hertz Saebbo won the long jump at the Youree Spence Garcia Invitational on her final attempt. The grad student leapt 6.05 m (19 feet 10.25 inches) to win the event, setting a personal best in the process.

Her mark currently ranks the best in the BIG EAST for the long jump and the first time Hertz Saebbo has broken the six-meter barrier. The performance sits third all-time in St. John’s history and is currently tied for 15th in the NCAA Division I.

Wednesday’s recognition marks the second time that Haugen has garnered Athlete of the Week during her Red Storm career, capturing the honor back on May 8, 2024.

This is the first time Hertz Saebbo has appeared on the BIG EAST weekly honor roll. The last time a Johnnie was recognized by the conference for a weekly award was Jamora Alves, when she named Field Athlete of the Week on April 15, 2025.

St. John’s returns to the oval in late January, competing at the Dr. Sander Scorcher at The Nike Track and Field Center at The Armory in Washington Heights, N.Y.

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College Notes: Track & field alums continuing success | Sports

Published

28 minutes ago

December 18, 2025

Your Sports Nation

Standout performances were the order of the day for a number of indoor track and field athletes with ties to South County in the opening weeks of the season, with those efforts providing a base for potential improvement later in the campaign.

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Texas Longhorns volleyball: 5 key offseason questions

Published

1 hour ago

December 18, 2025

Your Sports Nation

Texas Longhorns setter Ella Swindle (1) celebrates a score during the NCAA Regional Final volleyball match against Wisconsin at Gregory Gym on Sunday, Dec. 14, 2025 in Austin.

Aaron E. Martinez/Austin American-Statesman

After Sunday’s home loss to Wisconsin in the NCAA Tournament regional finals, Texas volleyball coach Jerritt Elliott gave himself about eight hours or so before he jumped back into the grind.

After all, the Longhorns’ staff had to conduct player meetings Monday morning to assess who’s staying, who may leave and who has questions or concerns before the team members left campus for the holiday break. But that’s how Elliott and his peers have to attack the offseason, which no longer means much off time in the portal era.

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“You try to turn it off, but if you’re going to survive in this profession, you can’t turn it off,” Elliott said after the loss to Wisconsin. “Maybe a few hours here and there, but at some point, you’re waking up in the middle of night with the thoughts of what needs to happen and what pieces you need.”

Texas Longhorns head coach Jerritt Elliott cheers on his team as Texas volleyball plays Indiana in a Sweet 16 NCAA Tournament match in Gregory Gymnasium in Austin, Friday, Dec. 12, 2025. The Longhorns will advance to Elite Eight with a 3-0 win.

Mikala Compton/Austin American-Statesman

Fortunately for Elliott, Texas doesn’t need many new pieces based on the returning talent as well as a strong crop of freshmen that will arrive in time for the spring semester. The Longhorns lose star libero Emma Halter to graduation and starting middle blocker Ayden Ames to the portal, but enough returning talent from a team that went 26-4 and earned a No. 1 seed in the NCAA Tournament should make the Longhorns one of the preseason favorites in 2026.

“We feel really good about it,” Elliott said, referring to the offseason. “We’ve got some really good human beings, and we’re in a healthy spot. Obviously we’ll spend some time as a coaching staff going through a lot of different aspects of the program and evaluating and understanding and then trying to rebuild the blocks that we need to be able to be more successful.”

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Here are five key questions Texas must answer in the offseason:

The Texas Longhorns bench watches from the sideline during the NCAA Regional Final volleyball match against Wisconsin at Gregory Gym on Sunday, Dec. 14, 2025 in Austin.

Aaron E. Martinez/Austin American-Statesman

Who will replace Emma Halter?

It won’t be easy to step into the shoes of the three-year starting libero; one of the Longhorns’ most popular players ever who ended her career No. 8 on the program’s all-time list with 1,307 career digs. But Ramsey Gary, a junior who started as a defensive specialist this season, spent two seasons as an All-Big Ten libero at Indiana before joining Texas and seems like a natural replacement. Reserve Anja Kujundžić also has starting experience as a libero, and incoming freshman Emma Cugino ranks as the No. 2 libero prospect in the 2026 class.

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MORE: Jerritt Elliott excited about new Texas volleyball arena, says it may open for 2029 season

How much will Texas miss Ayden Ames?

A lot, depending on who Elliott can lure in the portal. The 6-foot-4 middle blocker didn’t quite live up to her potential as the nation’s top recruit during a pair of seasons with Texas, but she did have more blocks than any other Longhorn over the past two years while starting almost every game. Right now, freshman Taylor Harvey and redshirt sophomore Nya Bunton are the only middles on the roster, and there wasn’t a middle signed in the 2026 class.

Texas Longhorns outside hitter Cari Spears (23), Texas Longhorns middle blocker Nya Bunton (55) and Texas Longhorns outside hitter Torrey Stafford (4) triple block a hit from Indiana Hoosiers outside hitter Candela Alonso-Corcelles (3) as Texas volleyball plays Indiana in a Sweet 16 NCAA Tournament match in Gregory Gymnasium in Austin, Friday, Dec. 12, 2025. The Longhorns will advance to Elite Eight with a 3-0 win.

Mikala Compton/Austin American-Statesman

What will be the top portal targets?

The middle blocking position will be the No. 1 priority in the portal. And No. 2. Heck, Elliott may try and sign three portal middles. And there’s already good options available in the portal:

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• Kansas’ Aurora Papac, who earned All-Big 12 freshman honors this past season;

• Florida’s Jaela Auguste, a first-team All-SEC player and a Texas native;

• Tennessee’s Zoe Humphrey, another Texas native who earned All-SEC freshman honors this season;

• and Tennessee’s Kiki Granberry, a multitime All-SEC player who redshirted this season because of an injury and has one year left of eligibility.

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Texas Longhorns outside hitter Torrey Stafford (4) spikes the ball during the NCAA Regional Final volleyball match against Wisconsin at Gregory Gym on Sunday, Dec. 14, 2025 in Austin.

Aaron E. Martinez/Austin American-Statesman

Which freshman has the best chance to make an immediate impact?

Outside hitter Henley Anderson of Dripping Springs is the top pin recruit in the nation for the 2026 class and the two-time Central Texas player of the year may be too good to keep off the court. She’ll join arguably the top set of outsides in the country with junior All-American Torrey Stafford and current freshmen Cari Spears and Abby Vander Wal. Expect Anderson to fill the rotational roll that graduates Devin Kahahawai and Whitney Lauenstein shared this past season.

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Will Ella Swindle remain the starting setter?

It’s been a bit of a roller-coaster career for the fiery Swindle, a 6-foot-3 junior who helps set the emotional tone for the Longhorns. She started as a freshman and led Texas to the 2023 national title, she got benched in favor of the since-departed Averi Carlson in 2024, and she shared time with sophomore Rella Binney this season. Swindle may not be the most efficient setter in the SEC, but her size and spirited play remain an integral part of the Longhorns’ identity. Texas does have a touted setter coming with 2026 recruit Genevieve Harris, but whether the team pursues a setter in the portal could be a telling sign of Swindle’s status as a starter.

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Householder Earns Honorable Mention All-America Status from AVCA

Published

2 hours ago

December 18, 2025

Your Sports Nation

Youngstown, Ohio — The circuit of impressive honors continued for Youngstown State’s Abbie Householder on Wednesday as she was named an Honorable Mention All-American by the American Volleyball Coaches Association.

Householder is just the second player in program history to earn All-America status, joining Paula Gursching in 2022. The outside hitter from Canfield, Ohio, was previously named the Horizon League Player of the Year and Offensive Player of the Year, and she was an Honorable Mention AVCA All-Midwest Region selection.

Householder is the Horizon League’s only player to garner All-America honors this season, and Dayton’s Kamryn Hunt is the only other player from Ohio’s 13 Division I institutions or native of the Buckeye State to be on the prestigious list of All-Americans.

“We are so proud of Abbie for earning All-America honors,” said YSU head coach Riley Jarrett. “This is an amazing way to finish up her historic career here at YSU, and to truly leave her mark on our program. A lot of hard work and determination has gone into this recognition for Abbie, and I am so happy for her!”

Even with Youngstown State’s season ending on Nov. 22, Householder still ranks 20th in the country in total kills with 502, and she ranks 22nd in total points with 562.5. She ranks 42nd nationally with 4.22 kills per set, and she is 44th with 4.73 points per set. Each of those statistics led the Horizon League in 2025.

Householder finished her career as YSU’s all-time leader in kills with 1,427, passing the previous mark of 1,408 that had stood since 1999. She also is the career record holder with 4,241 attempts, and she ranks third in digs, fourth in points and sixth in aces. Householder is one of three Division I players who surpassed 1,400 career kills and 1,200 career digs this season.

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Rising Senior Libero Dionii Fraga Joins Alabama Volleyball

Published

2 hours ago

December 18, 2025

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TUSCALOOSA, Ala. – Alabama volleyball announced the addition of Dionii Fraga to its 2026 roster, who will join the Crimson Tide as a rising senior following previous stops at Oklahoma and Fresno State.

Fraga was the starting libero last season at Oklahoma and across two preceding seasons at Fresno State. In 27 matches with the Sooners last year, she led the team with 277 digs (2.61/set), including a season-best 16 win a five-set win over Missouri on Oct. 5. Prior to her arrival in Norman, she played in 63 matches over two seasons at Fresno State, earning All-Mountain West honors each year. She led the Bulldogs with 481 digs (3.91/set) as a sophomore after setting the program’s freshman digs record in 2023 with 544 (4.15/set). Following her breakout freshman campaign, she was named AVCA Pacific South Region Freshman of the Year.

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Volleyball’s M.E. Hargan Garners All-America Honorable Mention

Published

2 hours ago

December 18, 2025

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Morehead, Ky. – The honors keep coming for Morehead State Volleyball’s M.E. Hargan. The senior outside hitter from Elizabethtown, Ky., has been named Honorable Mention All-American by the American Volleyball Coaches Association.

“The honor is definitely something I’ve always wanted to achieve,” said Hargan. “Hearing about and seeing these amazing players before me gave me motivation to show up and put in the work in a sport I love. I am so happy and thankful it finally came to be at the end of my collegiate career.”

Hargan becomes the fifth player in program history to earn All-America recognition. She joins Katelyn Barbour (2008), Holly Evans (2010), Ellie Roberson (2012) and Olivia Lohmeier (2020).

“M.E. being named Honorable Mention All-American is a tremendous honor, and very well deserved,” said Morehead State head coach Kyrsten Becker-McBride. “I’m incredibly proud of her season, the way she represents Morehead State University, and the type of student and person she is on daily basis.”

Hargan led the Ohio Valley Conference with 493 kills this season, averaging 4.61 kills per set ranking 16^th in the country in NCAA Division I. Her 569 points (5.32 points per set average) ranked 11^th in the country.

She was named the OVC Player of the Year, the sixth Eagle to earn the award, joining Dayle Hammontree (1988. 1989), Amy Almond (2001, 2002), Holly Evans (2010), Roberson (2012) and Lohmeier (2018, 2020).

“Hitting .275 while taking over 1,200 swings is hard to do, especially given that much of her role is managing out-of-system sets,” said Becker-McBride. “She’s made big strides in how she scores in those situations, and her growth over her four years at Morehead State has been rewarding to watch.”

One of Morehead State’s most prolific hitters, Hargan finished her career with 1,488 kills ranking third in program history for the modern era (2008-present when rally scoring changed to 25-point sets). Her 493 kills this season were the third-highest total in the modern era in the Eagle record book. Hargan finished with three seasons in the top 10 in program history for kills.

Her 2,575 total attacks’ tally is the second-highest in the program’s modern era. She also finished with 956 career digs, ranking ninth in the records. Her 98 career service aces and 36 career block solos both rank 10^th in the program, as does her 439 career sets played.

In November, the Ohio Valley Conference named Hargan an OVC Scholar-Athlete, the highest recognition awarded by the conference. She is just the fifth Morehead State volleyball player to have earned the award.

“To earn the OVC Scholar-Athlete award and an All-American honor in the same year speaks volumes about who M.E. is and how she truly excels in every area of her life,” said Becker-McBride. “She is a great example of the true meaning of a student-athlete, since her on court accomplishments are accompanied by hundreds of hours of community service, outstanding grades in a challenging pre-vet degree, and great relationships with her teammates.

Hargan was an All-OVC First Team selection the last three seasons becoming the seventh player in program history to be named to the All-OVC First Team at least three years. This season, she was named OVC Player of the Week five times, including a run of three straight weeks (September 8 to September 22).

“M.E. would be the first person to say she can’t accomplish any of this without her teammates, which is why it’s fitting that this distinction also reflects as an honor for our whole program,” said Becker-McBride. “Her contribution to this program and university should highlight what is possible at a university like Morehead State.”

“This season had a lot of good moments on and off the court and I’m very grateful that I’ve gotten to share all of the experiences with amazing people,” said Hargan. “They definitely make it that much sweeter.”