At a Quick Look

It’s becoming somewhat of a cliché to discuss the difficulties associated with owning a modified vehicle in Germany today.
With TÜV assessments, strict law enforcement, and a widespread dislike for low-profile cars, many German car enthusiasts find their modifications reduced to mere OEM-style aftermarket wheels and a set of lowering springs. You might also see some tinted windows or, if you’re feeling quite daring, a costly off-the-shelf exhaust system.
In stark contrast, the Tuning Experience hall at the 2024 Essen Motor Show (EMS) serves as a defiant symbol for those willing to take risks to differentiate themselves and showcase their individuality, undeterred by the potential penalties, negative perceptions, or the lurking threat of vehicle confiscation – or even worse, destruction.

Differing from the other halls at Messe Essen during EMS, which are filled with OEM manufacturers and aftermarket brands promoting their offerings, the Tuning Experience is a true showcase event. This year, the German models took center stage, highlighting the nation’s profound pride in its automotive sector.

From Mk1s to Mk8s, Volkswagens were exceptionally showcased. I was especially impressed by a Mk1 Caddy sporting an aluminum canoe tethered to its roof. Take that, BMX riders and surfers!

There was also a surprisingly high number of JDM vehicles present. Among them were an S15 Nissan Silvia and a rare navy blue Toyota Century – two delightful yet unexpected discoveries.

Italy and France showcased their icons with two of their most celebrated hatchbacks: Peugeot’s 205 and Lancia’s Delta Integrale.

I couldn’t pick just one favorite, but two vehicles emerged prominently.

First and foremost, this 1975 BMW E21 was an incredible creation. Meticulously constructed with a remarkable slot-in carbon fiber ‘cut bonnet’ concept, its timeless appearance is supported by contemporary construction methods. However, it was the E30 M3 S14 engine that truly stole the spotlight. Extremely rare, I found myself lost in admiration of the engine bay for far longer than I’d like to confess…

Yet, this early R107 captivated me like no other vehicle at EMS this year. While it wasn’t the fastest car on display, I can’t resist an R107 or any classic Mercedes-Benz SL, for that matter. It also provided me an opportunity to showcase my three-pointed star expertise, inferring that this was an early model in Milan Brown produced between 1975 and ’79.

With air ride suspension, BBS RS wheels, an AMG front spoiler, and an exquisite leather interior, this was undoubtedly the car I would have driven away in.

While the Tuning Experience at the Essen Motor Show may not hold the same atmosphere as it once did in the basement hall, it’s wonderful to witness its continued flourishing – along with the lasting vibrancy of German car culture.

Mario Christou
Instagram: mcwpn, mariochristou.world
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