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Athlete.ai Partners with Attitude of Gratitude to Revolutionize Sports Event Management

SEATTLE, WA / ACCESS Newswire / July 2, 2025 / Athlete.ai a leader in sports analytics and technology, is thrilled to announce a strategic partnership with Attitude of Gratitude, a premier full-service events company renowned for creating transformative experiences across sports, business, politics, and fundraising sectors. This collaboration aims to integrate Athlete.ai’s cutting-edge analytics platform […]

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SEATTLE, WA / ACCESS Newswire / July 2, 2025 / Athlete.ai a leader in sports analytics and technology, is thrilled to announce a strategic partnership with Attitude of Gratitude, a premier full-service events company renowned for creating transformative experiences across sports, business, politics, and fundraising sectors.

This collaboration aims to integrate Athlete.ai’s cutting-edge analytics platform with Attitude of Gratitude’s extensive event management expertise, enhancing the planning and execution of sports events nationwide. By leveraging data-driven insights, the partnership seeks to elevate athlete performance, optimize event operations, and deliver unparalleled experiences for participants and audiences alike.

“We are excited to join forces with Attitude of Gratitude,” said Kevin Keranen, CEO of “Their commitment to curating life-changing moments aligns perfectly with our mission to empower athletes and organizations through innovative technology. Together, we will set a new standard in sports event management.”

Attitude of Gratitude, under the leadership of CEO Ryan Silver, has a distinguished history of supporting top companies and brands in creating memorable events. With a portfolio that includes over 128 events nationwide – ranging from youth and college sports tournaments to political fundraising and corporate retreats – the company is dedicated to excellence in every endeavor.

“Partnering with Athlete.ai represents a significant advancement in our ability to deliver exceptional events,” stated Ryan Silver, CEO of Attitude of Gratitude. “I’m thrilled to work with Kevin Keranen and his team. Kevin is an incredible leader and visionary. His team, spearheaded by Alec Kinsky, is fantastic. Athlete.ai is the most innovative technology I’ve seen in the last 20 years in the youth space. It is going to revolutionize youth sports.”

The partnership will initially focus on upcoming basketball tournaments, where analytics will be utilized to assess player performance, inform coaching strategies, and engage fans with real-time data. Future initiatives include expanding the use of analytics across various sports and event types, further solidifying the partnership’s commitment to innovation and excellence.

This alliance marks a pivotal moment in sports event management, combining technological innovation with event planning expertise to create unparalleled experiences for athletes, coaches, and spectators.

About Athlete.ai

Athlete.ai is a leading sports analytics company dedicated to empowering athletes and organizations through innovative technology solutions. By providing actionable insights and performance metrics, it helps clients achieve their goals and reach new heights in sports performance.



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The Stack: How AI Is Driving Rapid Change in Business

This week’s column dives into Mary Meeker’s latest report, and also looks at how Road Runner Sports is elevating its customer experience This story is part of “The Stack,” a weekly column that takes a deep dive into the ways tech companies are shaping the future of fitness and wellness I was surprised to see an […]

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This week’s column dives into Mary Meeker’s latest report, and also looks at how Road Runner Sports is elevating its customer experience
This story is part of “The Stack,” a weekly column that takes a deep dive into the ways tech companies are shaping the future of fitness and wellness

I was surprised to see an email in my inbox about a new report from Bond, the venture capital firm based in San Francisco and founded by Mary Meeker. Following the link brought me to a massive 340-page report. It was like Christmas in July.

If you don’t know, Meeker is known as the “Queen of the Internet.” While at Morgan Stanley, Meeker and Chris DePuy published “The Internet Report,” which guided investors through the dot-com boom era and beyond. So, what does she and her co-authors of “Trends – Artificial Intelligence” have to say today? A lot.

The report covers everything from soup to nuts, and includes chapters on AI deployment, usage, costs, growth, the competitive landscape, capital expenditures and IRL uses such as at work.  

The report paints an AI landscape using numerous graphs and charts, mostly festooned with arrows that go up, but also with some bleak data points such as “monetization threats.”

One of the key takeaways of the report is the speed of change occurring.

“To say the world is changing at unprecedented rates is an understatement,” the report’s authors said. “Rapid and transformative technology innovation/adoption represent key underpinnings of these changes. As does leadership evolution for the global powers.”

The report noted the rise of Google, Alibaba and Facebook – each experiencing growth arcs that were relatively steady.

“Fast forward to today with the world’s organized, connected and accessible information being supercharged by artificial intelligence, accelerating computing power and semi-borderless capital … all driving massive change,” the authors of the report said. “Sport provides a good analogy for AI’s constant improvements. As athletes continue to wow us and break records, their talent is increasingly enhanced by better data/inputs/training. The same is true for businesses, where computers are ingesting massive datasets to get smarter and more competitive.”

Over time, the speed of change is only expected to increase, so hang on.

If you want to learn more, download the report here. 

The New Kid on the Block

The latest development in AI is “Agentic AI,” which is the spooky one that works autonomously with little human oversight. Instead, it runs on its own to reach specific goals. This form of AI joins the ranks of other powerful models, such as predictive and generative AI. In truth, Agentic AI is not so much spooky as it is advanced.

For the retail, hospitality and fitness industries, companies such as Profitmind are working with businesses to create an “intelligence layer” with Agentic AI that can assist in price optimization, performance analysis and inventory analysis. It can even be used in competitive and white space analysis.

SalesRevv dashboard shows a text message conversation
SalesRevv, a software platform for fitness brands, uses agentic AI in text messages (credit: SalesRevv)

In IBM’s latest “Global C-suite Series” report, analysts polled CEOs and looked at how Agentic AI can help businesses move from profitability to greater productivity. 

“Technology promises to help them make smarter, better decisions that drive growth and stakeholder value,” the report’s authors said. “AI agents, in particular, offer predictive capabilities that let teams see the impact of change before they lift a finger. This autonomous, adaptive and self-iterating technology is already dramatically changing how businesses operate.”

Business leaders are taking note. IBM’s survey of executives found that 61 percent of CEOs polled “say their organization is actively adopting AI agents and preparing to implement them at scale.”

Tying Everything Together

Road Runner Sports, the nationwide fitness retailer, recently teamed up with unified commerce solutions leader Aptos to implement the tech company’s modern, mobile-first Point of Sale (POS) platform, Aptos One. This strategic deployment, extending across Road Runner Sports’ 50-plus U.S. stores, aims to significantly enhance customer engagement and omnichannel capabilities.

Deploying Aptos One is in response to growing consumer demands for an overall better shopping experience, whether it is online, in a physical store or at a pop-up shop. Personalization and seamless experiences are key.

Aptos said the integration of Aptos One will seamlessly connect with Road Runner Sports’ existing Aptos SaaS applications, including Merchandising, Order Management System (OMS), Customer Relationship Management (CRM) and Sales Audit. The company said this connectivity will enable highly personalized customer service, real-time inventory visibility and a unified experience across online and offline interactions.

San Diego-based Road Runner Sports is renowned for its diverse selection of athletic shoes, apparel and fitness devices. Their shoppers are fiercely loyal and expect a high level of personalization. The company’s commitment to inspiring active and healthy lifestyles is exemplified by its unique Fit Finder technology, which provides in-store and online customers with personalized shoe fittings, and its popular membership program, offering extended guarantees and exclusive benefits. 

“We’ve redefined the traditional shoe buying experience,” Tom Compogiannis, chief financial officer at Road Runner Sports, said in a statement. “Our interest in Aptos One stemmed from our continuous pursuit of elevating our customers’ journey.”

exterior of a Road Runner Sports store
credit: Arne Beruldsen/shutterstock.com

Beyond in-store enhancements, Compogiannis foresees significant opportunities for Aptos One to facilitate Road Runner Sports’ presence at external events such as pop-up shops, expos and gatherings.

“We want to interact with Road Runner Sports customers and potential customers wherever they are,” Compogiannis added. “As a cloud-native, mobile-first solution, Aptos One makes it easy to conduct selling activities just about anywhere.”

This capability allows store teams to engage with local communities, expanding customer acquisition and sales opportunities outside traditional store environments.”

Jeremy Grunzweig, general manager at Aptos, emphasized that Aptos One was developed in response to retailer feedback, combining robust enterprise-grade, omnichannel POS functionality with a mobile-first design.

For inquiries and tips related to “The Stack,” please reach out to [email protected]





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Fitness fanatics – you can’t miss this feature-packed Samsung smartwatch for only £39 on Prime Day

Having tested super expensive smartwatches alongside budget alternatives, I can tell you that price doesn’t always equate to quality. Sometimes, an incredibly budget-friendly smartwatch can defy its price tag, so that’s why I’m recommending the Samsung Galaxy Fit3 at Amazon for only £39 (was £69). The basic but impressive and feature-rich wearable has dropped to […]

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Having tested super expensive smartwatches alongside budget alternatives, I can tell you that price doesn’t always equate to quality. Sometimes, an incredibly budget-friendly smartwatch can defy its price tag, so that’s why I’m recommending the Samsung Galaxy Fit3 at Amazon for only £39 (was £69).

The basic but impressive and feature-rich wearable has dropped to an all-time low price for Amazon Prime Day. At a shade under £40, I can understand if you’re feeling tempted. because even I am too.

Today’s best Samsung Galaxy Fit3 deal

In our Samsung Galaxy Fit 3 review, we gave the budget wearable a commendable four out of five stars. The high praise is thanks to what hardware and features Samsung has managed to pack into such an affordable device.

We appreciate it’s unlikely to feature in our guide to the best smartwatches, but it can still be considered a capable smartwatch. With smart functionality, fitness tracking, and health monitoring, Samsung has covered all the bases.

Alongside health and fitness tracking, we have a lot of love for the 1.6-inch AMOLED display that looks and performs excellently. Use it to view your metrics, navigate directions, and keep track of your exercise.

If you’d like to explore more options, including premium alternatives, then our best smartwatches have you covered. There’s no better starting point if you’re trying to decide which is the best option for you. We also have a dedicated Apple Watch deals page.



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How automation is using the latest technology across various sectors

A majority of small businesses are using artificial intelligence and finding out it can save time and money. Artificial Intelligence and automation are often used interchangeably. While the technologies are similar, the concepts are different. Automation is often used to reduce human labor for routine or predictable tasks, while A.I. simulates human intelligence that can […]

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Artificial Intelligence and automation are often used interchangeably. While the technologies are similar, the concepts are different. Automation is often used to reduce human labor for routine or predictable tasks, while A.I. simulates human intelligence that can eventually act independently.

“Artificial intelligence is a way of making workers more productive, and whether or not that enhanced productivity leads to more jobs or less jobs really depends on a field-by-field basis,” said senior advisor Gregory Allen with the Wadhwani A.I. center at the Center for Strategic and International Studies. “Past examples of automation, such as agriculture, in the 1920s, roughly one out of every three workers in America worked on a farm. And there was about 100 million Americans then. Fast forward to today, and we have a country of more than 300 million people, but less than 1% of Americans do their work on a farm.”

A similar trend happened throughout the manufacturing sector. At the end of the year 2000, there were more than 17 million manufacturing workers according to the U.S. Bureau of Labor statistics and the Federal Reserve Bank of St. Louis. As of June, there are 12.7 million workers. Research from the University of Chicago found, while automation had little effect on overall employment, robots did impact the manufacturing sector. 

“Tractors made farmers vastly more productive, but that didn’t result in more farming jobs. It just resulted in much more productivity in agriculture,” Allen said.

ARTIFICIAL INTELLIGENCE DRIVES DEMAND FOR ELECTRIC GRID UPDATE

AI rendering of pitcher throwing ball

Researchers are able to analyze the performance of Major League Baseball pitchers by using A.I. algorithms and stadium camera systems. (University of Waterloo / Fox News)

According to our Fox News Polling, just 3% of voters expressed fear over A.I.’s threat to jobs when asked about their first reaction to the technology without a listed set of responses. Overall, 43% gave negative reviews while 26% reacted positively.

Robots now are being trained to work alongside humans. Some have been built to help with household chores, address worker shortages in certain sectors and even participate in robotic sporting events.

The most recent data from the International Federation of Robotics found more than 4 million robots working in factories around the world in 2023. 70% of new robots deployed that year, began work alongside humans in Asia. Many of those now incorporate artificial intelligence to enhance productivity.

“We’re seeing a labor shortage actually in many industries, automotive, transportation and so on, where the older generation is going into retirement. The middle generation is not interested in those tasks anymore and the younger generation for sure wants to do other things,” Arnaud Robert with Hexagon Robotics Division told Reuters.

Hexagon is developing a robot called AEON. The humanoid is built to work in live industrial settings and has an A.I. driven system with special intelligence. Its wheels help it move four times faster than humans typically walk. The bot can also go up steps while mapping its surroundings with 22 sensors.

ARTIFICIAL INTELLIGENCE FUELS BIG TECH PARTNERSHIPS WITH NUCLEAR ENERGY PRODUCERS

gif of AI rendering of pitching throwing a ball

Researchers are able to create 3D models of pitchers, which athletes and trainers could study from multiple angles. (University of Waterloo)

“What you see with technology waves is that there is an adjustment that the economy has to make, but ultimately, it makes our economy more dynamic,” White House A.I. and Crypto Czar David Sacks said. “It increases the wealth of our economy and the size of our economy, and it ultimately improves productivity and wages.”

Driverless cars are also using A.I. to safely hit the road. Waymo uses detailed maps and real-time sensor data to determine its location at all times.

“The more they send these vehicles out with a bunch of sensors that are gathering data as they drive every additional mile, they’re creating more data for that training data set,” Allen said.

Even major league sports are using automation, and in some cases artificial intelligence. Researchers at the University of Waterloo in Canada are using A.I. algorithms and stadium camera systems to analyze Major League Baseball pitcher performance. The Baltimore Orioles joint-funded the project called Pitchernet, which could help improve form and prevent injuries. Using Hawk-Eye Innovations camera systems and smartphone video, researchers created 3D models of pitchers that athletes and trainers could study from multiple angles. Unlike most video, the models remove blurriness, giving a clearer view of the pitcher’s movements. Researchers are also exploring using the Pitchernet technology in batting and other sports like hockey and basketball.

ELON MUSK PREDICTS ROBOTS WILL OUTSHINE EVEN THE BEST SURGEONS WITHIN 5 YEARS

graphic overview of ptichernet system of baseball player's pitching skills

Overview of a PitcherNet System graphics analyzing a pitcher’s baseball throw. (University of Waterloo)

The same technology is also being used as part of testing for an Automated Ball-Strike System, or ABS. Triple-A minor league teams have been using the so-called robot umpires for the past few seasons. Teams tested both situations in which the technology called every pitch and when it was used as challenge system. Major League Baseball also began testing the challenge system in 13 of its spring training parks across Florida and Arizona this February and March.

Each team started a game with two challenges. The batter, pitcher and catcher were the only players who could contest a ball-strike call. Teams lost a challenge if the umpire’s original call was confirmed. The system allowed umpires to keep their jobs, while strike zone calls were slightly more accurate. According to MLB, just 2.6% of calls were challenged throughout spring training games that incorporated ABS. 52.2% of those challenges were overturned. Catchers had the highest success rate at 56%, followed by batters at 50% and pitchers at 41%.

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Triple-A announced last summer it would shift to a full challenge system. MLB commissioner Rob Manfred said in June, MLB could incorporate the automated system into its regular season as soon as 2026. The Athletic reports, major league teams would use the same challenge system from spring training, with human umpires still making the majority of the calls.

Many companies across other sectors agree that machines should not go unsupervised.

“I think that we should always ensure that AI remains under human control,” Microsoft Vice Chair and President Brad Smith said.  “One of first proposals we made early in 2023 was to insure that A.I., always has an off switch, that it has an emergency brake. Now that’s the way high-speed trains work. That’s the way the school buses, we put our children on, work. Let’s ensure that AI works this way as well.”



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UFC GYM Selects MMA.INC’s BJJLink.com Software as the Technology

Mixed Martial Arts Group (MMA, Financial) has expanded its partnership with UFC GYM, choosing BJJLink.com as the official gym management platform for new UFC GYM BJJ franchise studios. The multi-year agreement supports UFC GYM’s 2025 expansion plan to open 45 new gyms worldwide. BJJLink Admin+ will provide franchisees with a comprehensive operating system, enhancing UFC […]

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  • Mixed Martial Arts Group (MMA, Financial) has expanded its partnership with UFC GYM, choosing BJJLink.com as the official gym management platform for new UFC GYM BJJ franchise studios.
  • The multi-year agreement supports UFC GYM’s 2025 expansion plan to open 45 new gyms worldwide.
  • BJJLink Admin+ will provide franchisees with a comprehensive operating system, enhancing UFC GYM’s global BJJ program.

The Mixed Martial Arts Group (MMA) has announced a significant expansion of its strategic partnership with UFC GYM, selecting BJJLink.com as the official gym management software platform for all new UFC GYM Brazilian Jiu Jitsu (BJJ) franchise studios. This multi-year agreement is a critical component of UFC GYM’s ambitious global expansion strategy, which aims to establish 45 new gyms in 2025.

BJJLink.com, powered by MMA’s renowned gym management software, BJJLink Admin+, will serve as the digital backbone for these new franchise studios. The platform offers an all-in-one solution featuring mobile check-in, curriculum management, smart scheduling, payment processing, and a built-in customer relationship management (CRM) system. This integration is set to simplify operations for UFC GYM franchisees, enabling them to focus on providing top-notch training and community experiences.

Nick Langton, CEO of MMA, emphasized the importance of this partnership, stating, “This extension validates our shared belief that the future of martial arts training is both physical and digital.” The partnership also aligns with the recent launch of UFC’s premier BJJ live event series, UFC BJJ 1, underscoring the rising popularity and expansion of Brazilian Jiu Jitsu globally.

The new UFC GYM BJJ studios are expected to range from 2,000 to 5,000 square feet, featuring advanced mat spaces, recovery zones, and family-friendly programming. This development aims to redefine fitness and martial arts for modern athletes, positioning UFC GYM as a leader in the martial arts-first fitness industry.



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Internet Governance Forum focuses on kids

I traveled to Lillestrøm, Norway, in late June for the annual United Nations Internet Governance Forum (IGF). Unlike many UN gatherings that primarily involve government officials, the IGF is a multistakeholder event, bringing together representatives from governments, universities, advocacy groups and the tech industry from around the world. I attended on behalf of ConnectSafely, the […]

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I traveled to Lillestrøm, Norway, in late June for the annual United Nations Internet Governance Forum (IGF). Unlike many UN gatherings that primarily involve government officials, the IGF is a multistakeholder event, bringing together representatives from governments, universities, advocacy groups and the tech industry from around the world. I attended on behalf of ConnectSafely, the nonprofit internet safety organization where I serve as CEO.



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Google Introduces Gemini AI to Pixel Watch in Latest Play Store Update

Google has officially began rolling out its Gemini AI assistant to Pixel Watch users through the Play Store. The update promises to improve the smartwatch experience by bringing AI-driven features natively to the wearable. It’s expected that the rollout will be finished for all qualified users in a few weeks. Gemini AI Boosts Smartwatch Features […]

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Google has officially began rolling out its Gemini AI assistant to Pixel Watch users through the Play Store. The update promises to improve the smartwatch experience by bringing AI-driven features natively to the wearable.

It’s expected that the rollout will be finished for all qualified users in a few weeks.

Gemini AI Boosts Smartwatch Features

With Gemini along for the ride, Pixel Watch users can now experience smarter, more intuitive interactions on their wrist. As revealed in a Pixel Watch community post on July 9, the update allows natural conversations with the AI, much like how users interact with Gemini on Android phones.

Google brings the AI assistant to make daily activities simpler. Since Gemini assists in simplifying tasks through uncomplicated voice commands, it does not matter if you’re dealing with emails, playlist choices, or even calendar events.

Furthermore, users may even utilize the assistant for navigation using Google Maps, thereby making Gemini a useful hand when on the move.

How to Enable Gemini on Pixel Watch

Once the Play Store update finds its way onto a user’s Pixel Watch, they will be notified that Gemini is available. Users can also enable it manually by launching Gemini on their paired Android phone and going through the in-app instructions to activate it on their watch.

What’s worth mentioning here is that availability can differ based on variables such as device model, language preferences, country, and subscription type, according to Android Central.

Users who are connected to corporate accounts can also have varying functionality based on settings provided by their organization.

More Personalized Experience is What Pixel Watch Users Need

Google highlights that Gemini is intended to introduce a “more natural and interactive way” to engage with your Pixel Watch.

Through the introduction of AI onto the wrist, the watch is no longer simply a fitness tracker or notification center. It’s now a personal assistant with real-time decision-making and personalized recommendations.

Imagine having the ability to request your watch for your upcoming meeting information, create a to-do list, or receive email summaries without ever laying hands on your phone. All of these features become easily available and simple to execute with Gemini using plain voice commands.

Prepping for the Pixel Watch 4 Launch

Surprisingly, this update comes before the expected Pixel Watch 4 launch later this year. Many predicted that Gemini integration would be released on the new device alone, but Google chose to roll it out early to existing Pixel Watch users.

The new Pixel smartwatch is bound to have a faster chip, better battery life, and Google’s updated Material 3 Expressive UI. Google knows the current trend to get ahead of everyone: incorporating an AI-centric experience into its next-gen wearables.



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