NIL
Athletes Endorse Launches to Help Brands Create Athlete Partnerships That Engage and …

Athletes Endorse
- Built for brands across industries, Athletes Endorse helps companies create athlete partnerships that move beyond social posts to deliver long-term value.
- The agency offers athlete sourcing, campaign strategy, content, public relations, social media and fan engagement — all customized to each brand’s goals.
- Athletes, agents and NIL collectives are already engaging with the agency to collaborate on authenticity-focused campaigns.
LOS ANGELES, May 06, 2025 (GLOBE NEWSWIRE) — Athletes Endorse, a Los Angeles-based boutique athlete marketing agency, launched today to connect brands with pro and college athletes for marketing campaigns that boost visibility and business results.
As interest in athlete creators and women’s sports grows — and NIL (Name, Image and Likeness) opportunities expand — Athletes Endorse develops custom brand collaborations aligned with these fast-growing sectors.
Athletes Endorse was built to enable more companies across industries to collaborate with athletes and to ensure activations move beyond social content to strategic partnerships that drive value. The agency creates partnerships for all brands and athletes, from startups to national names, and from collegiate depth players to experienced pros.
“We help brands get off the sidelines and into the athlete endorsement game,” said Eric Wein, founder and chief endorsement officer of Athletes Endorse. “We’re leveling the playing field for brands by developing athlete partnerships that are no longer just for big-budget national brands or marquee athletes. Some of the most effective and memorable endorsements come from unexpected sources, whether from certain brands, athletes or both.”
The agency supports a wide range of industries, from retail and insurance to legal and food products, helping brands build custom athlete marketing campaigns.
Athletes Endorse offers athlete sourcing, campaign strategy, public relations, content production and fan engagement services. Campaigns generate premium content that can be used across digital channels and for product launches, seasonal promotions, direct marketing and internal communications. Through a dedicated partnership with a professional video production company, Athletes Endorse offers premium campaign content that elevates athlete partnerships beyond casual social posts.
The athlete marketing agency takes a brand-first, athlete-agnostic approach to endorsements. Unlike transactional databases and marketplaces, the agency builds trust by forming direct relationships with athletes, their families, sports agents and NIL collectives, which ensures authenticity.
With more than a decade of in-house athlete marketing experience and a strong network of sports agents, NIL collectives and media, Athletes Endorse ensures every campaign prioritizes brand awareness, not just athlete branding.
Athletes, agents and NIL collectives are already expressing strong interest to collaborate with brands through Athletes Endorse for authenticity-driven campaigns.
“We focus on building genuine partnerships, whether for a single campaign or for ongoing brand building. Each partnership should deliver clear value for both the brand and the athlete,” Wein said. “Our personalized approach goes beyond just a social post. We develop brand advocates who continue to share their enthusiasm on campuses and in communities.”
Wein previously led high-impact campaigns while working for national e-commerce brands Lamps Plus and Newegg. At Lamps Plus, he led viral marketing campaigns featuring former NFL offensive lineman Forrest Lamp, which generated national media coverage, fan engagement and measurable sales impact. Both retail companies’ first-ever athlete campaigns included professional photo and video content; homepage banners; media coverage; and social media posts from the company, athletes and fans.
Recent athlete campaign partners also included Austin Ekeler (NFL), Laiatu Latu (UCLA/NFL), Cate Reese (Arizona/European pro leagues), Jaylen Clark (UCLA/NBA), Ajay Mitchell (UC Santa Barbara/NBA) and Enrique “Kiké” Hernandez (MLB).
Athletes have responded with enthusiasm to campaigns.
“Working with Eric on our NIL campaign was a great experience,” said Reese. “He made sure the campaign felt authentic and elevated both my personal brand and the company’s brand.”
Athlete endorsements drive impact — 47% of millennials are more likely to buy a product endorsed by their favorite athlete and 35% of U.S. adults say endorsements make their perception of a brand more favorable. ( NFLPA )
Also unique among creators, athletes’ content has a cross-generational appeal, enabling brands to reach a broader consumer audience.
“Our goal is to become the go-to solution for brands seeking authentic, customized athlete marketing partnerships,” Wein said. “We expect to operate at the intersection of bold companies and devoted athletes who collaborate to share compelling stories that resonate.”
About Eric Wein, Founder and Chief Engagement Officer
Eric Wein has led brand marketing and communications initiatives for Fortune 50 and Digital Commerce 360 Top 150 companies, including Disney, Lamps Plus, Microsoft’s Xbox brand (at Edelman) and Newegg. His athlete marketing campaigns have generated millions of dollars, reached millions of consumers, received marketing award nominations and he has been quoted in media including the Washington Post and On3. Early in his career, he led campaigns for Xbox video game franchises from Microsoft that included the NFL, NBA, NHL, MLB, PGA and pro tennis licenses. Wein began his career as a professional sports journalist focused on collegiate athletics, including NCAA football, NCAA softball and NAIA basketball.
About Athletes Endorse
Athletes Endorse LLC is a Los Angeles-based growth-focused boutique athlete marketing agency that empowers brands across industries to create impactful marketing collaborations with U.S. pro and college athletes and other influential sports personalities. Founded in 2025, Athletes Endorse blends decades of experience with advanced AI and SaaS tools to deliver modern athlete endorsement campaigns.
For more, visit athletesendorse.com.
Follow the company on LinkedIn, Instagram, TikTok, X and Threads.
Contact:
Athletes Endorse
info@athletesendorse.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ae25d56c-5202-4456-ac09-aa48e846831e
NIL
Kyle Whittingham admits he didn’t know if he was done coaching after stepping down at Utah before Michigan hire
On Dec. 12, Kyle Whittingham announced he’d be stepping down from his position as head coach at Utah after spending 21 seasons at the helm of the program. At the same time, Michigan fired head coach Sherrone Moore after he was charged with felony third-degree home invasion and two misdemeanors.
Just two weeks later, Michigan hired Whittingham to be its next head coach. During his introductory press conference on Sunday, the 66-year-old HC admitted he wasn’t sure whether he’d ever coach again after he resigned from Utah.
“It’s an honor to be able to be in this position. Twenty-one years at Utah. Stepped down a couple weeks ago. Wasn’t sure if I was finished or not. I still have a lot left in the tank,” Whittingham said. “You can count on one hand, the amount of schools that if they called, I would listen and I would be receptive to what they had to say.
“Michigan was one of those schools, definitely a top five job in the country, without a doubt. So, when the ball started rolling, and the more I learned about Michigan, the more excited I got. And I’m just elated to be here.”
Whittingham signed a five-year contract with Michigan worth an average of $8.2 million per year. Whittingham’s contract is 75% guaranteed. His 2026 salary is expected to be $8 million.
While Whittingham is far older than many of the other coaches who were signed during this hiring cycle, he’s also far more experienced. Whittingham was the head coach at Utah from 2005-25.
During his impressive tenure, he guided the Utes to a 177-88 overall record and three conference championships. Despite his illustrious résumé, Kyle Whittingham said he didn’t expect to hear from Michigan about its job opening.
“I didn’t expect that. Ironically enough, the timing was almost exactly the same from when I stepped down and when this job became open,” Whittingham said. “It was within a day or so of each other. Like I said when I stepped down, I felt like one thing I didn’t want to be is that coach that just stayed too long at one place.
“I just felt that the time was right to exit Utah. But, like I said, I still got a lot of energy, and felt like, ‘Hey, if the right opportunity came, then I would be all in on that.’ So, that’s what Michigan afforded me.”
NIL
‘Cinderella exists in college basketball’ but not college football
Everyone loves an underdog. That is, except everyone involved with college football.
As soon as two Group of Five schools qualified for the 2025 College Football Playoff, every college football talking head started falling all over themselves to explain why they didn’t deserve to be there, didn’t belong, and shouldn’t be allowed to compete there in the future.
The TV ratings for the first round of the CFP seemed to give pundits further ammunition, especially since most of their arguments had more to do with driving TV audiences than rewarding winners.
The war against college football Cinderellas has been intense, and you can add a somewhat surprising voice to the mix: NBC Sports college basketball announcer John Fanta.
As part of a wide-ranging interview with the New York Post’s Steve Serby, Fanta shared that while he enjoys seeing Cinderella teams compete in college basketball’s March Madness, it doesn’t work the same for college football.
“I would not have two Group of 5 teams in the Playoff,” said Fanta. “I am all for Cinderella. But Cinderella exists in college basketball.
“The opening weekend of the College Football Playoff was a dud. It’s not about picking Miami over Notre Dame. Miami beat Notre Dame. What doesn’t make any sense is the committee for weeks had Miami below Notre Dame, and then put Miami in over Notre Dame. So the committee has no rhyme or reason to what they are doing. That’s my issue with the Playoff. I think the Playoff is gonna deliver great games.”
Fanta’s argument is somewhat moot, as future editions of the CFP are highly unlikely to unfold as this year’s did, thanks in large part to Notre Dame’s revised MOU and likely changes to the ACC’s selection criteria.
Also, while the Tulane and JMU games were largely uncompetitive, plenty of Power 4 schools (and Notre Dame) have laid far worse eggs in CFP games.
If there’s a villain in this year’s CFP draw, it’s the Power 4 programs that didn’t do enough to justify their inclusion, rather than the G5 schools that earned the right under the current criteria.
NIL
Ed Orgeron on SEC paying players before NIL: ‘We used to walk through the back door with the cash’ – Tar Heel Times
Posted Dec 28, 2025
Few recruiters in college football worked harder than Ed Orgeron. Orgeron did a great job bringing in some great talent. However, most of his work came in the pre-NIL era, meaning he could not, technically, use money in the process. So when talking about how he would adapt with NIL now legal, Orgeron hilariously said there would just be a slight difference.
(On3.com)
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NIL
What is the projected NIL value of a top DB & DL?
While transfer portal details are rare and hard to verify, the overall trend is that defensive standouts might be the bargain play over a top offense. Quarterbacks have already made deals like Darrian Mensah’s $4 million reported payday a year ago, with some speculating the market might drive over $5 million now.
But when On3sports provided a recent peak behind the curtain at the values and costs of recruiting portal talent, it was clear that defense remains the value play. On3 provided a few fascinating details.
Defensive linemen can be relatively high priced. For instance, On3 cited the reported deal of David Bailey (which some have valued at over $3 million) as the potential high side of defensive paydays. Elite pass-rushers aren’t cheap, and the $1.5 million high end value quoted by On3 is clearly contemplating that possibility.
Penn State edge Chaz Coleman is one of the players already indicated to be entering the portal who might command the type of value On3 notes. With three years of eligibility, the 6’4″, nearly 250 pound Coleman is an elite prospect. Another name nearly on that level is Oklahoma State transfer Wendell Gregory.
But defensive tackles, despite the relative scarcity of players with the physical attributes to provide lane-clogging snaps, tend to lag a bit lower than pass rushers on the college football food chain. If pass-rushing ends are still a bargain compared to quarterbacks, then defensive tackies will generally land cheaper still, with few likely to break the $1 million barrier by On3’s projection. One name that could be in that company, though, is Wake Forest transfer Mateen Ibirogba.
The massive value of the entire recruiting world, as documented by On3, lies in the secondary. Ranking defensive backs lowest of all the position groups profiled, On3 noted that vast number of defensive backs who join the portal. On3 indicates that an elite safety is probably a slightly higher value than a cornerback.
At the moment, Iowa State’s Jontez Williams is a top corner transfer, while Tennessee’s Boo Carter leads a slightly underwhelming safety class.
But at a projected value of $300,000-$850,000, a school could afford an entire secondary cheaper than an elite quarterback, at least according to the valuation reported by On3. Whatever path to the Playoff the next portal-playing team chooses, defense is clearly the economic option.
NIL
JMU Loses All 11 Starters From College Football Playoff Season
The transfer portal has radically challenged the college football landscape.
What was once a way for a few players to plead their case for a chance to switch schools has now become one of the most active free agency periods in all of sports.
Instead of needing to recruit high school students and hope the development turns them into future stars, programs can now change their entire outlook in one offseason by signing already-developed talent in the transfer portal.
For many teams like the Indianas and Vanderbilts of the world, backed by strong NIL foundations and donors, it’s been a godsend.
For the James Madison Dukes, the loveable, scrappy underdog story of the 2025 season, making it all the way to the College Football Playoff, the transfer portal is a monster that they can’t fight off.
A week after their loss to the Oregon Ducks on the road in the first round of the CFP, their fearless leader, Bob Chesney, is already drinking mimosas in Los Angeles in his new job at UCLA.
More news: Transfer Portal Prediction: CFP Team Lands 8,000-Yard QB Brendan Sorsby

More news: Transfer Portal Prediction: 5-Star Florida QB DJ Lagway Lands at SEC Rival
Beyond that, their quarterback and on-field captain, Alonza Barnett III, is transferring to join a bigger, more well-funded program in the new year.
He isn’t the only offensive player to leave the Dukes. In fact, all 11 of their starters from the College Football Playoff are either graduating or have entered the transfer portal, leaving James Madison barren.
Overall, it’s expected that over 80% of the players they would have hoped to make some sort of impact with the team in 2026 will be gone in a few short weeks as they try to get a deal to move up the college football hierarchy.
There are rumors that James Madison has built an NIL backend that would put them in good standing alongside other schools of their stature, but what can they do when Barnett III might receive an offer greater than their entire team fund?
The Dukes will do the best they can to rebuild as the new era continues roaring on in college football, and we’ll see where these former underdogs call home amongst the Power Four schools.
The transfer portal officially opens on Jan. 2, 2026.
NIL
Top 3 transfer portal landing spots for 4,000-yard quarterback Drew Mestemaker
North Texas finished 11–2 (7–1 AAC) and reached the American Athletic Conference title game before falling 34–21 to Tulane, which clinched its first-ever College Football Playoff berth.
Even so, the Mean Green closed the regular season as one of college football’s highest-scoring offenses and earned a New Mexico Bowl berth.
The team’s starting quarterback, Drew Mestemaker, led the FBS in passing yards in 2025 with 4,129 yards, throwing 31 touchdowns against seven interceptions while completing 70.2% of his passes and recording multiple 300-yard performances, including a 608-yard school and AAC single-game record against Charlotte.
With the January transfer window approaching, Mestemaker is expected to enter the portal, a move that would remove North Texas’ most productive player from its roster.
With Mestemaker set to test the transfer market after a breakout year, several potential landing spots have quickly emerged. Here are the top three:
1. Oklahoma State
Eric Morris, who coached Mestemaker at North Texas in 2025, was hired by Oklahoma State on November 25; that continuity, system fit, and Morris’s direct knowledge make OSU the most natural landing spot.
2. Indiana
Media reports and portal analysts indicate Indiana has shown “significant interest,” with the Hoosiers’ offensive profile, recent success with transfer quarterbacks, and need for a proven starter aligning as Fernando Mendoza prepares to move on to the NFL.
3. Texas Tech
A Texas product who thrives in high-volume, high-tempo passing schemes similar to what Texas Tech runs, Mestemaker feels like a logical fit. With senior Behren Morton set to move on after the CFP, Mestemaker could step in as an immediate starter for the Red Raiders.

An Austin, Texas, native and program walk-on, Mestemaker did not have a conventional high-school QB resume, but developed rapidly under the North Texas staff.
His breakout redshirt-freshman season brought national recognition, including The American Offensive Player of the Year award, First Team All-American honors, and the Burlsworth Trophy, which is given annually to the nation’s top former walk-on.
For competing college football programs, Mestemaker offers a low-risk, high-reward option at quarterback, while for Mestemaker, the decision centers on staying within a familiar system or pursuing a bigger stage.
Read More at College Football HQ
- $2.4 million QB emerges as transfer portal candidate for SEC program
- Major college football program ‘expected to hire’ 66-year-old head coach
- College Football Playoff team loses player to transfer portal
- College Football Playoff team loses starting QB to transfer portal
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