Longest Partnership in Australian Athletics HistoryAthletics Australia has extended its partnership with global sportswear brand PUMA until 2032. This historic agreement is the longest sponsorship deal in the organization’s history. It highlights a shared commitment to growing the sport during a pivotal era for Australian athletics. A Winning CollaborationThe announcement follows Australia’s record-breaking achievements at recent global events. These include the World Athletics Championships in Budapest and the Paris World Para Athletics Championships. Athletes, coaches, and staff will continue wearing PUMA’s advanced apparel at international events leading up to Brisbane 2032, except during the Olympics, Paralympics, and Commonwealth Games. Leadership PerspectiveSimon Hollingsworth, CEO of Athletics Australia, praised the partnership’s impact:“Our collaboration with PUMA reflects the strength of Australian athletics and our vision for the future. With PUMA’s support, our athletes have reached incredible heights and inspired Australians nationwide. This deal represents a shared passion for unlocking the potential of Australian athletics.” Empowering Athletes for SuccessOlympic silver medallist Nicola Olyslagers, who has been with PUMA since 2019, shared her enthusiasm: “PUMA has been instrumental in my development as an athlete. Their long-term commitment ensures consistency and trust—two essential factors for success. This partnership will empower future generations to excel on the global stage.” PUMA’s Legacy in SportDario Tippmann, PUMA’s Senior Manager for Sports Marketing – Running, emphasized the company’s dedication: “We are proud of what we’ve achieved together over the past four years. This renewed partnership ensures we can support Australian athletes as they prepare for Brisbane 2032, using our performance apparel to help them reach new heights.” PUMA’s legacy in athletics is rooted in iconic moments like the 1968 Black Power Salute. Today, the brand supports Australian stars such as Nina Kennedy, Kurtis Marschall, and Rohan Browning, ensuring its continued influence on the sport. Building Toward Brisbane 2032With this landmark agreement, Athletics Australia and PUMA are poised to redefine the future of athletics. Their collaboration will strengthen the sport’s foundations and deliver a lasting legacy for generations to come. Related

Athletics Australia and PUMA Secure Partnership Through 2032

PUMA’s Legacy in SportDario Tippmann, PUMA’s Senior Manager for Sports Marketing – Running, emphasized the company’s dedication: “We are proud of what we’ve achieved together over the past four years. This renewed partnership ensures we can support Australian athletes as they prepare for Brisbane 2032, using our performance apparel to help them reach new heights.” […]

PUMA’s Legacy in Sport
Dario Tippmann, PUMA’s Senior Manager for Sports Marketing – Running, emphasized the company’s dedication: “We are proud of what we’ve achieved together over the past four years. This renewed partnership ensures we can support Australian athletes as they prepare for Brisbane 2032, using our performance apparel to help them reach new heights.”
Building Toward Brisbane 2032
With this landmark agreement, Athletics Australia and PUMA are poised to redefine the future of athletics. Their collaboration will strengthen the sport’s foundations and deliver a lasting legacy for generations to come.
Empowering Athletes for Success
Olympic silver medallist Nicola Olyslagers, who has been with PUMA since 2019, shared her enthusiasm: “PUMA has been instrumental in my development as an athlete. Their long-term commitment ensures consistency and trust—two essential factors for success. This partnership will empower future generations to excel on the global stage.”

Longest Partnership in Australian Athletics History
Athletics Australia has extended its partnership with global sportswear brand PUMA until 2032. This historic agreement is the longest sponsorship deal in the organization’s history. It highlights a shared commitment to growing the sport during a pivotal era for Australian athletics.
Leadership Perspective
Simon Hollingsworth, CEO of Athletics Australia, praised the partnership’s impact:
“Our collaboration with PUMA reflects the strength of Australian athletics and our vision for the future. With PUMA’s support, our athletes have reached incredible heights and inspired Australians nationwide. This deal represents a shared passion for unlocking the potential of Australian athletics.”
A Winning Collaboration
The announcement follows Australia’s record-breaking achievements at recent global events. These include the World Athletics Championships in Budapest and the Paris World Para Athletics Championships. Athletes, coaches, and staff will continue wearing PUMA’s advanced apparel at international events leading up to Brisbane 2032, except during the Olympics, Paralympics, and Commonwealth Games.

PUMA’s legacy in athletics is rooted in iconic moments like the 1968 Black Power Salute. Today, the brand supports Australian stars such as Nina Kennedy, Kurtis Marschall, and Rohan Browning, ensuring its continued influence on the sport.