Atlanta Motor Speedway renamed to EchoPark Speedway

ATLANTA, Ga. (Atlanta News First) – Atlanta Motor Speedway is no more — at least, as far as its name goes.

State officials, NASCAR drivers and the speedway’s leadership gathered on Tuesday to announce the venue’s new name: EchoPark Speedway. The venue is decked out in the company’s signature green, and the sign above the grandstands now reads “EchoPark Speedway.”

WATCH THE LIVE ANNOUNCEMENT ON ANF+:

Owned by Sonic Automotive, a Fortune 300 company, EchoPark Automotive specializes in selling pre-owned vehicles. In 2020, the company opened a storefront in Duluth. Later that year, it also sponsored the speedway’s EchoPark 250, a NASCAR Xfinity Series race.

Sonic Automotive CEO David Smith said during the announcement that he hopes the renaming helps Echo Park become a household name.

Open since 1960, the iconic speedway has been home to some of NASCAR’s closest race finishes. Georgia Gov. Brian Kemp said it sees more than 1 million visitors each year and has an estimated annual economic impact of $250 million.

“To me, today is just another feather in our cap, if you will, when you think about the great sports Mecca that Georgia is becoming,” Kemp said.

The speedway’s EchoPark partnership will last for at least seven years, as per the agreement.

The next major race at EchoPark Speedway is the Quaker State 400 on June 28.

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