Sports
ATP Tour brings in creators with TikTok tie-up
The ATP Tour is the latest rights-holder to turn to content creators, entering into a global agreement with TikTok focused on bringing athlete and tennis content to Gen Z and Millennial fans.
The ATP Tour is the latest rights-holder to turn to content creators, entering into a global agreement with TikTok focused on bringing athlete and tennis content to Gen Z and Millennial fans.