CHARLOTTE, N.C. — Sunday night’s Coca-Cola 600 averaged 2.72 million viewers as Amazon Prime Video’s first NASCAR race.
The Cup Series race, which was won by Trackhouse Racing’s Ross Chastain, was the third-highest-watched NASCAR race this season not carried by Fox. FS1 averaged 2.89 million viewers for the March 16 race at Las Vegas Motor Speedway and 2.84 million for the March 9 race at Phoenix Raceway.
Fox Sports had the first 12 races of the season, with eight carried on FS1. Last year’s Coca-Cola 600 on Fox averaged 3.2 million viewers.
The Coca-Cola 600, held at Charlotte Motor Speedway in Concord, North Carolina, is NASCAR’s longest race each season, one of the Cup Series’ crown jewel events and part of big Sunday for motorsports television on Memorial Day weekend. The Cup Series race caps a day that begins with Formula 1’s Monaco Grand Prix as a morning telecast for viewers on the East Coast of the U.S., then continues with IndyCar’s Indianapolis 500 in the afternoon.
According to Nielsen, the audience for Sunday night’s race peaked at 2.92 million viewers near the midway point.
Prime Video’s audience had an average age of 55.8 years, which is more than six years younger than the average median age of viewers watching Cup Series races on linear TV (61.9).
The 67-minute post-race show averaged 1.04 million viewers and peaked at 1.26 million.
This was the first of five races Prime will carry this season.