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Australian Sport Clubs Reaching Out Next-gen Fans

Leading sports clubs in South Australia are harnessing innovative approaches to foster meaningful engagement and social impact through newly developed community programs and technologies. A panel discussion called The Future of Fandom, hosted by Flinders University, centred on three significant trends currently shaping the sports landscape: generational change, technological innovation, and the evolving social role […]

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Leading sports clubs in South Australia are harnessing innovative approaches to foster meaningful engagement and social impact through newly developed community programs and technologies.

A panel discussion called The Future of Fandom, hosted by Flinders University, centred on three significant trends currently shaping the sports landscape: generational change, technological innovation, and the evolving social role of sport.

Featuring sport management expert, professor Adam Karg alongside executives from Port Adelaide Football Club, Adelaide United Football Club, and the South Australian Cricket Association (SACA), the panel exchanged insights on how these organisations are adapting to emerging trends.

Commenting in the discussion, Karg, who also directs the Sports Innovation and Technology Lab at Deakin University, said: “Sports clubs are evolving beyond just performance on the field; they increasingly play a role in generating significant social impact within their communities.”

“While many Australian clubs excel in this area, balancing responsibilities across multiple domains can create real tension for clubs and managers.

“Globally, we’re witnessing the rise of ‘fluid’ fandom, as technological advancements transform how fans engage with and enjoy sport, prompting a shift away from traditional rituals.

“Clubs and sporting codes must broaden their outreach and enhance their connections to remain relevant in a fast-evolving landscape,” he said.

The forum at Flinders University’s City Campus also incorporated students enrolled in its sport management courses, alongside new diplomas developed in collaboration with Port Adelaide, Adelaide United, and SACA. These programs are conducted at Alberton Oval, Adelaide Oval, and the new City Campus.

Local professional clubs are also empowering young individuals from diverse backgrounds, abilities, and sporting interests.

Don’t miss out on the latest in sports business – Subscribe today to the free Ministry of Sport newsletter and stay ahead of the game. For even more exclusive insights, event tickets, professional development and networking events, become a MoS Member today!





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Why one company went all in on marathons

If you’ve ever run or attended a marathon, odds are you’ve seen the letters “TCS.” Tata Consultancy Services (TCS), a B2B tech services company, currently has 14 active marathon partnerships, including sponsorships with five of the seven World Marathon Majors. In total, TCS has a portfolio of 40 endurance running sponsorship deals, according to Global […]

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If you’ve ever run or attended a marathon, odds are you’ve seen the letters “TCS.”

Tata Consultancy Services (TCS), a B2B tech services company, currently has 14 active marathon partnerships, including sponsorships with five of the seven World Marathon Majors. In total, TCS has a portfolio of 40 endurance running sponsorship deals, according to Global Chief Marketing Officer Abhinav Kumar.

Outside of its presence in running, though, TCS is scarce in sports.

“Once we discovered the magic of marathons, we [made] a decision about 15 years ago that we shut down everything else,” Kumar told Marketing Brew. Now, the company’s entire sports marketing portfolio, with the exception of a title sponsorship of the Jaguar Formula E team, is centered on running.

TCS started sponsoring marathons a couple of years after its 2004 IPO, with the goal of raising its brand profile, Kumar said. Since then, the brand has found that focusing on the running world helps the company connect more deeply with its customers and employees, many of whom are runners themselves.

Off to the races

Every runner remembers their first marathon, and some sponsors do, too. TCS’s was the Mumbai Marathon in 2008, now called the Tata Mumbai Marathon, which was part of a 10-year deal inked in 2017. Before that naming rights deal, the Amsterdam Marathon became the brand’s first title sponsorship of a race in 2010, Kumar said.

Before the push into marathons, TCS was active in sports like Formula 1, cycling, and cricket, which brought with them their own set of benefits. F1 in particular allowed TCS employees to give clients access to race-day experiences, like meet and greets with drivers, Kumar said.

But after Mumbai, Amsterdam, and a partnership with New York Road Runners, the organization behind the New York City Marathon, TCS quite literally hit the ground running.

“As we started discovering the sport, I think we had a light-bulb moment,” he said. “Unlike many of the other sports where you have a fantastic spectator and hospitality experience, the difference here is that our customers, partners, and colleagues who participate in this sport are actually the athletes.”

Across the 14 marathons TCS sponsors each year, about 8,000 employees and 4,000 customers participate, according to Kumar. Of the company’s 607,000 employees, one-third of them are runners in some capacity, he added. The sport doesn’t just offer a point of connection for the brand and its stakeholders, but offers a chance to form deeper ties.

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“Everyone has their unique reasons to do it, but their emotional involvement with this is just phenomenal,” Kumar said. “And look, in the sector we are in, in B2B technology services, usually it’s not a sector that you get emotional or excited about.”

Track-ing

In addition to title sponsorships, TCS aims to show up at its marathons with activations that support its staff and clients, as well as the rest of the runners. At the New York City Marathon, for instance, the company sets up hospitality tents at the start and finish lines with amenities like food, drinks, and stretching services for TCS runners. TCS also books out Tavern on the Green in Central Park, where runners’ families can wait for them to finish, and where runners can enjoy massages when they’ve completed their 26.2 miles, Kumar said.

Non-TCS runners will encounter the company’s branding along the route, as well as on shirts and other race merchandise. And to reach beyond its stakeholder base, TCS also showcases its tech at marathons with services like virtual course maps and mobile apps with features like runner tracking and predicted finish times. In 2023, TCS debuted the Future Athlete Program, partnering with Boston Marathon champion and two-time Olympian Des Linden to create and analyze a digital replica of her heart.

While TCS strives to help the runners, marathons help TCS brand in turn: A recent report from the company found that its brand consideration among nonrunners is 27%, but among marathoners, that number jumps to 67%. For some of the bigger races broadcast around the world, TCS sees between $10 million and $20 million in equivalent media value, Kumar added.

It’s a symbiotic relationship with the broader running ecosystem as well, which doesn’t tend to see as much sponsorship interest as some other major sports despite the increasing number of marathons around the world, he said.

“I think that will change with time,” Kumar said. “While it may be undernourished from [a sponsorship] point of view…running as a sport is exploding, so we’ll see more and more on this front.”



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Aspire Biopharma Holdings, Inc., Provides Development Update on BUZZ BOMB(TM), its New Sublingual Pre-Workout Supplement, Expected to Launch in Third Quarter of 2025

Sublingual nano technology delivers caffeine rapidly to the blood stream, bringing its unique disruptive benefits to the Pre-workout market Initial production has commenced with six flavor options Expanded pre-launch consumer testing planned for Q2 2025 Aspire to launch BUZZ BOMB™ at two major upcoming fitness conventions Marketing plan focused on cost-effective multi-channel digital strategy targeting […]

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  • Sublingual nano technology delivers caffeine rapidly to the blood stream, bringing its unique disruptive benefits to the Pre-workout market

  • Initial production has commenced with six flavor options

  • Expanded pre-launch consumer testing planned for Q2 2025

  • Aspire to launch BUZZ BOMB™ at two major upcoming fitness conventions

  • Marketing plan focused on cost-effective multi-channel digital strategy targeting primary influencers, direct response sales and traditional retail sales channels

  • Global pre-workout supplements market size is expected to reach $27.97 billion by 2030, registering a CAGR of 5.9% from 2025 to 2030

HUMACO, PUERTO RICO and NEW YORK, NY / ACCESS Newswire / May 28, 2025 / Aspire Biopharma Holdings, Inc. (Nasdaq:ASBP) (“Aspire” or the “Company”), a developer of a multi-faceted patent-pending drug delivery technology, today announced the brand name BUZZ BOMB™ and anticipated market launch for its novel sublingual pre-workout supplement. BUZZ BOMB™ features 50mg of caffeine and is designed to support sustained energy and mental focus, helping athletes and fitness enthusiasts maximize their performance potential.

Aspire has commenced initial production of BUZZ BOMB™, its single serving pre-workout caffeine supplement utilizing Aspire’s patent-pending and proprietary sublingual delivery technology.The pre-workout formula is conveniently packaged in a single serving packet for easy on-the-go use. Consumers will have a choice of six BUZZ BOMB™ flavors, including Tropical Fruit, Mixed Berry, Watermelon, Lemon Lime, Peach Mango, and Mocha Coffee.

Fitness Convention Booth and Sponsor Events for BUZZ BOMB™ Launch

The Company expects to begin expanded pre-launch consumer testing of this supplement product during the second quarter of 2025. In August, the Company will have a booth and be an event sponsor at two of the largest fitness conferences in the nation where over 50,000 people interested in health, fitness, optimization, nutrition, and overall wellbeing will be able to taste, sample, and experience the BUZZ BOMB™ pre-workout supplement.

FITCON Expo
https://fitcon.com/

August 1-2, 2025
Mountain America Expo Center, Salt Lake City, Utah

The Fit Expo™
https://thefitexpo.com/cities/anaheim/
August 2-3
The Anaheim Convention Center, Anaheim, CA

Management Commentary

“The introduction of Aspire’s caffeine-based “Buzz Bomb™” Sublingual Pre-Workout energy supplement has the ideal unique characteristics to disrupt the fast-growing, multi-billion-dollar Sports Nutrition and Fitness market,” said Kraig Higginson, Chief Executive Officer of Aspire. “We are excited about the early feedback from fitness trainers and athletes-who love how clean and simple our product is–and we look forward to the implementation of our phased marketing plan as we prepare for our market launch in the early third quarter. Initial production, performed by Desert Stream, a leading private label manufacturer in the health and wellness industry, has proceeded as planned and we expect to have ample product available for consumer testing and launch.

While we are initially focused on the fitness pre-workout market, we believe the product also has tremendous broad market appeal in the Cognitive Focus and Energy Boost markets for professionals seeking a safe, healthy way to meet energy demands at work. We believe it may also appeal to a growing Health and Nutrition market as a weight loss enhancement, and as a coffee alternative, providing the taste, energy, and cognitive boost of coffee, while on the go, without the adverse effects of disrupting the gut micro biome and the liver, that is associated with long term coffee consumption.”

Higginson added, “As part of our commercial and revenue strategy, BUZZ BOMB™, is expected to provide Aspire with the opportunity for rapid, cost-effective market entry, and early revenue and cash flow while we complete our FDA clinical trials and application process for our high-dose aspirin product.”

BUZZ BOMB™: Disruptive Characteristics

The Pre-Workout supplement market segment is flooded with many options for energy boosting and hydration products. Many, if not most, of these products today are based on a powdered “mix + water” combination that take 20-30 minutes to digest and begin to provide performance benefits. This disadvantage complicates use, response management, caffeine control, and effectiveness. In contrast, Buzz Bomb™ provides nearly instant energy, in easy-to-use small sublingual packets, which can be taken right before and during work out as needed.

Market research shows that immediacy, ease of use and time management (take as needed, when needed) ranks highest in consumer preferences. Buzz Bomb™ offers potentially disruptive benefits and product characteristics that is expected to drive market penetration with significant differentiation, leading to rapid customer conversion, acquisition, and brand identity in this market.

Aspire’s sublingual nano technology is designed to deliver caffeine directly to the blood stream, bringing its unique disruptive benefits to the Pre-Workout market. These unique benefits provide significant product differentiation from powder mix beverage products that currently dominate the market segment.

BUZZ BOMB™ Disruptive Features:

  • Speed – works nearly immediately vs. 20-30 minutes

  • Convenience – easy to use small packets vs. mix beverages

  • Energy management – use as needed, when needed to manage energy

  • Single Safe Ingredients – well known benefits and use of caffeine

  • Low manufacturing & packaging costs – competitive pricing with high margin potential

  • Easy powerful product demonstration – enabling low-cost sample kits

Pre-workout Supplements Market & Growth Drivers

According to Research and Market Reports recent report, “The global pre-workout supplements market size is expected to reach $27.97 billion by 2030, registering a CAGR of 5.9% from 2025 to 2030.”

Growth Drivers

  • Rising fitness culture and gym memberships

  • Consumer focus on performance and recovery

  • Expanding demographics (women, Gen Z, casual exercisers)

  • Growth of RTD (“Ready To Drink”- no mixing) formats & natural formulations

  • Digital fitness and influencer-led marketing

About the Aspire Targeted Oral Delivery Platform

Aspire’s technology delivers a soluble, fast acting granular or powder formulation which has been developed by using our patent-pending methodology, and “trade secret” process. The technology’s new mechanism of action allows for rapid sublingual absorption and entry into the bloodstream of supplements and other substances. The benefits of “rapid absorption” are to provide rapid impact in more precise quantities.

About Aspire Biopharma, Inc.

Headquartered in Humacao, Puerto Rico, Aspire Biopharma has developed a disruptive technology through a Novel Soluble Formulation which can deliver supplements and drugs rapidly and precisely. For more information, please visit www.aspirebiolabs.com.

Safe Harbor Statement

Certain statements made in this communication are “forward-looking statements” within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements may generally be identified by the use of words such as “estimate,” “projects,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “would,” “should,” “future,” “propose,” “potential,” “target,” “goal,” “objective,” “outlook” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements include, but are not limited to, statements regarding the financial position, business strategy and the plans and objectives of management for future operations. These statements are based on various assumptions, whether or not identified in this communication, and on the current expectations of Aspire’s management and are not predictions of actual performance. These forward-looking statements are provided for illustrative purposes only and are not intended to serve as and must not be relied on by any investor as a guarantee, an assurance, a prediction or a definitive statement of fact or probability. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the control of the parties, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Aspire Biopharma Holdings, Inc.

Contact

TraDigital IR
Kevin McGrath
+1-646-418-7002
kevin@tradigitalir.com

SOURCE: Aspire Biopharma Holdings, Inc.

View the original press release on ACCESS Newswire



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Apple’s first smart screen plans are taking shape, but the robotic model faces delays

Apple is making big moves in the smart home market, with plans to release not one but two new smart screens. If you’re excited about the idea of an Apple smart display in your home, there’s good news, but it also requires a bit of a wait. Last October, tech journalist Mark Gurman revealed that […]

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Apple is making big moves in the smart home market, with plans to release not one but two new smart screens. If you’re excited about the idea of an Apple smart display in your home, there’s good news, but it also requires a bit of a wait.

Last October, tech journalist Mark Gurman revealed that Apple was developing two different smart screens to strengthen its position in the connected home space. In his latest Power On newsletter, Gurman has shared an update on the progress.

The simpler model might arrive by the end of the year

The first smart screen, known internally as the J490, could still be launched before the end of this year. It’s expected to be a more affordable, iPad-style screen that’s easy to use and fits into your daily routine. Apple is testing features like magnetic wall mounts, allowing you to place the screen wherever you need it most in your home — perhaps in the kitchen, living room, or even your hallway.

The J490 is designed to let you stream Apple TV Plus, make FaceTime calls, and access apps like Calendar and Notes. It will run on a new operating system called homeOS, which is based on the existing tvOS used by Apple TV.

This model is aimed at everyday users who want a simple yet smart way to connect with Apple’s ecosystem. Think of it as Amazon’s Echo Show but with more seamless integration into Apple devices.

However, the final design of the J490 is still uncertain. Apple has run into challenges, especially with Siri’s development. According to Gurman, these Siri-related issues have created delays and might lead to some planned features being removed from the device to get it out quicker.

The robotic model won’t arrive until at least next year

Once the J490 is released, Apple will focus on the second model — a far more advanced smart screen called the J595. This version is unlikely to be available until at least late 2026, possibly even later, depending on how smoothly the J490 launch goes.

What sets the J595 apart is its robotic arm. This smart display is designed to move around your desk or table, adjusting its position based on where and what you’re doing. It can follow your movements, making video calls and media viewing much more dynamic.

Apple also plans to give the J595 its own “unique AI personality”, making it more interactive than a standard smart screen. It will use Apple Intelligence to assess its surroundings, identify users, and understand nearby activities.

This version is targeted at more advanced users and will likely cost around US$1,000. Its main features include home security monitoring, high-quality audio for media playback, and advanced video conferencing tools.

While Apple had some bold ideas for this model, Gurman reports that a few features have been held back to ensure the product launches on time. These features may return in future updates or versions of the device.

Both models will offer smart home control

Like Amazon’s Echo Show and Google’s Nest Hub, both Apple smart screens allow you to easily control smart home gadgets. But Apple aims to go further.

Using Apple Intelligence, the screens are expected to offer “home automation on steroids”. That means more accurate control over your devices, apps, and media — all tailored to your habits and needs.

Even though the J595 sounds more futuristic, it won’t be the first robotic screen. Amazon introduced its US$1,499 Astro robot back in 2021. However, that product is still only available in the United States and only through invitation.

If launched as planned, Apple’s version could be the first robotic smart display to hit the mainstream. For now, you’ll have to wait and see how Apple handles the delays and whether the J490 makes it to market before the end of the year.



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DXC Technology Co Expands Partnership with Monumental Sports & E

Summary On May 28, 2025, DXC Technology Co (DXC, Financial), a Fortune 500 global technology services provider, announced an expanded partnership with Monumental Sports & Entertainment (MSE), a leading integrated sports and entertainment company in the U.S. As an official global partner, DXC will leverage its expertise in digital transformation to enhance the fan experience […]

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Summary

On May 28, 2025, DXC Technology Co (DXC, Financial), a Fortune 500 global technology services provider, announced an expanded partnership with Monumental Sports & Entertainment (MSE), a leading integrated sports and entertainment company in the U.S. As an official global partner, DXC will leverage its expertise in digital transformation to enhance the fan experience at MSE’s venues, including the iconic Capital One Arena in Washington, D.C. This collaboration is part of a broader $800+ million transformation of the entertainment district in downtown Washington, D.C.

Positive Aspects

  • DXC’s partnership with MSE will enhance fan experiences through advanced digital solutions.
  • The collaboration supports the transformation of the Capital One Arena, a key part of a significant entertainment district upgrade.
  • DXC will be the presenting partner of Monumental Sports Network’s new show, “Sports Business Journal: Inside the Industry.”
  • DXC’s technology will help create a smarter, more immersive environment for sports and entertainment.

Negative Aspects

  • The press release does not specify the financial terms of the partnership.
  • Details on the specific technological implementations and timelines are limited.

Financial Analyst Perspective

From a financial analyst’s perspective, the expanded partnership between DXC Technology and MSE could potentially drive revenue growth for DXC by showcasing its capabilities in digital transformation within the sports and entertainment industry. This collaboration may also enhance DXC’s brand visibility and credibility, potentially attracting more clients seeking similar technological advancements. However, the lack of disclosed financial terms makes it challenging to assess the immediate financial impact on DXC’s bottom line.

Market Research Analyst Perspective

As a market research analyst, this partnership highlights a growing trend of technology integration in the sports and entertainment sectors. By leveraging DXC’s expertise, MSE aims to create a cutting-edge fan experience, which could set a new standard in the industry. This move aligns with the increasing demand for digital solutions that enhance customer engagement and operational efficiency. The partnership could position both companies as leaders in the evolving landscape of sports and entertainment technology.

FAQ

What is the main goal of the partnership between DXC Technology and MSE?

The main goal is to enhance the fan experience at MSE’s venues, including the Capital One Arena, through advanced digital solutions provided by DXC Technology.

What will DXC Technology provide as part of this partnership?

DXC will provide expertise in cloud infrastructure, cybersecurity, enterprise applications, and AI to deliver smarter connected experiences for fans.

What is the significance of the Capital One Arena in this partnership?

The Capital One Arena is a focal point of the partnership, as it is part of a larger $800+ million transformation of the entertainment district in downtown Washington, D.C.

Will DXC Technology be involved in any media projects with MSE?

Yes, DXC will be the presenting partner of Monumental Sports Network’s new show, “Sports Business Journal: Inside the Industry.”

Read the original press release here.

This article, generated by GuruFocus, is designed to provide general insights and is not tailored financial advice. Our commentary is rooted in historical data and analyst projections, utilizing an impartial methodology, and is not intended to serve as specific investment guidance. It does not formulate a recommendation to purchase or divest any stock and does not consider individual investment objectives or financial circumstances. Our objective is to deliver long-term, fundamental data-driven analysis. Be aware that our analysis might not incorporate the most recent, price-sensitive company announcements or qualitative information. GuruFocus holds no position in the stocks mentioned herein.



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The Tech That Drives Business Innovation: Lenovo and DreamWorks

Home » General » The Tech That Drives Business Innovation: Lenovo and DreamWorks Business Wire India DreamWorks Animation expands Preferred Technology Provider relationship with Lenovo — deepening a trusted partnership to include Lenovo’s cutting-edge services and solutions. Lenovo’s end-to-end technology portfolio, including high-performance workstations, High Performance Computing (HPC) infrastructure, and digital transformation services, allows DreamWorks […]

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Business Wire India

  • DreamWorks Animation expands Preferred Technology Provider relationship with Lenovo — deepening a trusted partnership to include Lenovo’s cutting-edge services and solutions.
  • Lenovo’s end-to-end technology portfolio, including high-performance workstations, High Performance Computing (HPC) infrastructure, and digital transformation services, allows DreamWorks to push the boundaries of creative innovation without compromising speed, quality, or imagination.

DreamWorks Animation is deepening its collaboration with Lenovo, naming the company its preferred compute services, workstation, and solutions provider. This marks a milestone in a trusted partnership now strengthened by Lenovo’s solutions and services. By bringing together devices, data center infrastructure, and services into a seamless Lenovo ecosystem, DreamWorks has the compute power to scale with the ever-growing demands of its artistic and technical teams — an essential advantage in an increasingly dynamic landscape. At the core of this collaboration is a shared commitment to service excellence, ensuring DreamWorks remains supported through every business transformation.
 

Lenovo’s strategic services and solutions have already delivered a quantifiable impact to DreamWorks’ production pipelines and business infrastructure:
 




• A 20% performance increase was achieved using Lenovo Neptune™ liquid cooling, improving render speeds and enabling faster iteration cycles.
 

• A 25% performance increase of animation programs running on the ThinkStation™ P620s compared to previous workstations, leading to faster loading times and an overall better artist experience.
 

• With 98% utilization in its data center and 300 million compute hours for The Wild Robot, Lenovo infrastructure scaled to meet unprecedented creative demands.
 

“Based on our long-standing relationship and Lenovo’s consistent delivery excellence, expanding our collaboration was a natural next step,” said Kate Swanborg, SVP of Technology Communications and Strategic Alliances, DreamWorks Animation. “This deepens our collaboration and gives DreamWorks the flexibility and operational scale we need to fuel our business ambitions and deliver world-class filmmaking.”
 

“This expanded relationship underscores the vital role of advanced, scalable technologies and services in powering complex creative workflows and meeting the demands of modern content production,” added Ken Wong, Executive Vice President and President, Solutions and Services Group, Lenovo. “It highlights the strategic impact of a trusted technology partnership in delivering the performance, reliability, and innovation required to push the boundaries of what’s possible in filmmaking and what’s possible in business.”
 

Unified Innovation: Expanding the Lenovo–DreamWorks Technology Ecosystem
 

From strategy to 24/7 operations, Lenovo delivers more than just high-performance hardware — it provides a services-first ecosystem that keeps DreamWorks’ technology teams focused. Lenovo’s scalable service model covers everything from day-to-day support to critical artist compute deployment, ensuring that enterprise environments like DreamWorks have the tools, agility, and responsiveness needed at every stage of production.
 

  • ThinkStation™ and ThinkPad™ P Series Workstations – designed to deliver the performance and responsiveness required in any setting, including modern film production, making them ideal for artists, technical directors, and other professionals.
  • ThinkSystem Servers and HPC Infrastructure – powering compute-intensive rendering and animation pipelines.
  • NEW: TruScale Infrastructure as a Service – enabling DreamWorks to scale compute resources on demand while avoiding large capital expenditures. The offering supports the full ThinkSystem™ and ThinkAgile™ portfolio and is tailored to align infrastructure capacity with production timelines.

Lenovo TruScale™ allows DreamWorks to retain the control and security of on-premises infrastructure while benefiting from 24/7 proactive monitoring, managed services, and expert support. As part of its services portfolio, Lenovo also supports DreamWorks’ sustainability goals — helping retire outdated systems and transition to more energy-efficient technologies.
 

And Infrastructure is only part of the story. DreamWorks depends on Lenovo’s Premier Support Plus for round-the-clock help, fast fixes, and minimal downtime. In a high-pressure creative environment, responsive support and expert planning are essential to reducing complexity and helping teams meet aggressive production goals.
 

Proven Performance: Technology That Moves at the Speed of Imagination
 

DreamWorks’ partnership with Lenovo is a story of creative ambition brought to life through cutting-edge technology. During its most technically demanding productions, DreamWorks relied on Lenovo’s high-performance computing (HPC) solution—featuring Neptune™ liquid cooling—to accelerate workflows and scale rendering. Neptune™ liquid cooling boosted core performance within the pre-existing data center space, enhancing both energy efficiency and system stability, and enabled the studio to do more with less. Just as critical was the ability to iterate in real time. With Lenovo’s infrastructure, artists could explore, refine, and bring complex digital environments to life with greater speed and precision.
 

Lenovo’s professional services have also enabled DreamWorks to scale quickly and smoothly. A HPC deployment expected to take a week was completed in just 1.5 days. From custom hardware integration to white-glove service and proactive support, every deployment is built for seamless execution and immediate production-readiness.
 

This robust technology and services foundation now supports a bold new slate of DreamWorks films, including The Bad Guys 2 (August 2025) and the newly announced Forgotten Island (September 2026). It will also play a central role in the creation of Shrek 5 (December 2026)—further demonstrating Lenovo’s impact on some of the studio’s most iconic and technically ambitious productions.
 

Looking ahead, Lenovo supports DreamWorks in streamlining complex operational and infrastructure processes as well as predictive analytics and intelligent workflows –powered by Lenovo’s AI-optimized infrastructure that includes workstations, data center systems, and TruScale services. While DreamWorks does not use AI in the generation of its imagery, the studio is researching its potential to increase production pipeline efficiency to further enable their artists to focus on their creativity. This integrated ecosystem would bridge individual creativity with end-to-end studio orchestration, helping DreamWorks move from concept to screen with greater speed, agility, and innovation.
 

“This extension of the Lenovo partnership is a key component of our technology strategy,” said Bill Ballew, CTO for DreamWorks Animation. “The Lenovo hardware solutions are incredibly powerful, and we are now looking forward to engaging with their AI teams to identify solutions that will optimize our compute infrastructure even further.”
 

“As production strategy evolves, the Lenovo-DreamWorks partnership serves as a blueprint for how enterprises can leverage integrated technology to scale intelligently and meet the demands of creative and operational excellence,” Wong added.
 

Learn More about How Lenovo Helps Turn Bold Ideas into Breakthrough Innovations
 

Discover what’s possible with Lenovo. Explore a full portfolio of workstations, data center solutions, and enterprise services designed to scale with creative and AI ambitions.
 

Unlock the Lenovo Hybrid AI Advantage to accelerate AI across edge, cloud, and on-prem environments. Rely onLenovo for expert support, from strategy to 24/7 operations. And start smart with AI Discover — a guided consultation to identify use cases, assess readiness, and drive faster outcomes.
 

Visit here or connect with Lenovo experts at events worldwide.
 

LENOVO, THINKPAD, THINKSTATION, THINKSYSTEM, THINKAGILE and TRUSCALE are trademarks of Lenovo. ©2025 Lenovo Group Limited. All rights reserved.
 

About Lenovo
 

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). To find out more visit https://www.lenovo.com, and read about the latest news via our StoryHub.
 

The Tech That Drives Business Innovation: Lenovo and DreamWorks
 

The Tech That Drives Business Innovation: Lenovo and DreamWorks

The Tech That Drives Business Innovation: Lenovo and DreamWorks





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Monumental Sports & Entertainment Announces DXC as Official Global Partner

For highlights of MSE and DXC partnership, CLICK HERE. WASHINGTON, May 28, 2025 /PRNewswire/ – Monumental Sports & Entertainment (MSE), America’s leading integrated sports and entertainment company, today announced an expanded partnership with DXC Technology (NYSE: DXC), a Fortune 500 global technology services provider. As an official global partner, DXC’s expertise in digital transformation will help enhance the […]

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For highlights of MSE and DXC partnership, CLICK HERE.

WASHINGTON, May 28, 2025 /PRNewswire/ – Monumental Sports & Entertainment (MSE), America’s leading integrated sports and entertainment company, today announced an expanded partnership with DXC Technology (NYSE: DXC), a Fortune 500 global technology services provider. As an official global partner, DXC’s expertise in digital transformation will help enhance the experience for MSE’s millions of fans. DXC will bring technology innovation to support MSE’s vision for the iconic new Capital One Arena, part of the $800+ million entertainment district transformation in downtown Washington, D.C.

The multi-year collaboration will span across the entire MSE enterprise, including the NBA’s Washington Wizards, NHL’s Washington Capitals, WNBA’s Washington Mystics, Capital One Arena, and Monumental Sports Network (MNMT). MSE will leverage DXC’s expertise in cloud infrastructure, cybersecurity, enterprise applications, and AI to deliver smarter connected experiences to millions of fans around the world.

“Our expanded partnership with DXC aligns perfectly with our vision for the new arena, leveraging their technological prowess to enhance the experience for our fans, partners, and more. Together, we are setting the stage for a dynamic hub in downtown D.C. and DXC’s technology and industry expertise will help us redefine how we experience sports, entertainment, and business in the heart of our nation’s capital,” said Jim Van Stone, President of Business Operations and Chief Commercial Officer at MSE. “As we embark on the transformative process of creating a brand-new arena and surrounding entertainment district, we are not just reshaping a physical space, we are creating a vibrant ecosystem where businesses can connect, collaborate, and engage with audiences on a global scale.”

“Together, DXC and MSE are driving the next era of innovation in sports, entertainment, and business,” said Kaveri Camire, SVP and Chief Marketing Officer at DXC. “As a trusted partner to many of the world’s most innovative brands, DXC brings deep industry expertise and engineering excellence to help customers innovate for the future. We’re proud to collaborate with MSE and reimagine Capital One Arena to create smarter, more immersive fan experiences that set a new standard in business and sports.”

DXC will join MSE as the presenting partner of MNMT’s newest original show, Sports Business Journal: Inside the Industry, covering the rapidly evolving business of sports and innovation. DXC was the first partner to leverage the award-winning MNMT studios to create dynamic internal and external content, reaching its 120,000 employees worldwide, as well as customers and partners. 

Today’s announcement comes as construction is underway on the brand-new arena. MSE is taking a 360-degree approach to planning a high-tech, high-touch building that will serve millions of annual visitors for the next 25 years and set a new standard for fan experience and technological innovation.   

Additional information about MSE’s brand-new arena is available HERE.  

About Monumental Sports & Entertainment 
Monumental Sports & Entertainment is America’s leading integrated sports and entertainment company and is ranked as one of the most valuable globally. Our people, players, teams, and events bring excitement and joy to millions. We invest and innovate to consistently raise the game so we can deliver extraordinary experiences that will inspire and unite our community, our fans, and our people. To learn more, please visit monumentalsports.com.  

About DXC Technology 

DXC Technology (NYSE: DXC) helps global companies run their mission-critical systems and operations while modernizing IT, optimizing data architectures, and ensuring security and scalability across public, private and hybrid clouds. The world’s largest companies and public sector organizations trust DXC to deploy services to drive new levels of performance, competitiveness, and customer experience across their IT estates. Learn more about how we deliver excellence for our customers and colleagues at DXC.com. 

SOURCE DXC Technology Company



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