AWS expands AI Spring Singapore efforts with new partnerships and AI innovation hub
At AWS Summit Singapore 2025, Amazon Web Services (AWS) unveiled new partnerships, programmes, and investments under its AI Spring Singapore initiative, reinforcing its commitment to supporting the country’s Smart Nation and National AI Strategy 2.0 (NAIS). Launched in 2024, the flagship AI programme spans six pillars—Public Sector, Workforce, Enterprise, Startups, Communities, and Research and Development. […]
At AWS Summit Singapore 2025, Amazon Web Services (AWS) unveiled new partnerships, programmes, and investments under its AI Spring Singapore initiative, reinforcing its commitment to supporting the country’s Smart Nation and National AI Strategy 2.0 (NAIS).
Launched in 2024, the flagship AI programme spans six pillars—Public Sector, Workforce, Enterprise, Startups, Communities, and Research and Development. This year’s summit also marked AWS’s 15th anniversary in Singapore, with new developments aimed at accelerating AI adoption and digital transformation nationwide.
“Singapore’s bold AI vision demands collaboration across sectors to succeed,” said Elsie Tan, Country Manager, Worldwide Public Sector, Singapore at AWS. “By bridging public and private innovation, strengthening digital infrastructure, and investing in future talent, we’re helping transform Singapore into a global AI hub where technology drives positive societal impact.”
New collaborations in education and talent development
Image credit: AWS
AWS continues to scale its education and workforce efforts with new initiatives aimed at nurturing local AI talent. The most notable is its partnership with the National Institute of Education (NIE), where AWS will help establish the Technology for Education Centre (TEC). Based at NIE’s campus within Nanyang Technological University, TEC will offer cloud and AI training for faculty, facilitate joint research in analytics and AI, and provide hands-on workshops for students.
As part of this collaboration, AWS is also offering digital learning resources like AWS Skill Builder, designed to enhance NIE’s curriculum and upskill educators in cloud technology.
Temasek Polytechnic’s FutureX innovation centre is another key partner, offering practical AI resources for students and SMEs. AWS is targeting 5,000 learners annually in AI skills through its partnerships with polytechnics and institutes of higher learning.
The collaboration with Infocomm Media Development Authority (IMDA) on its Company-Led Training (CLT) programme is also seeing traction. Through CLT, AWS supports graduates and mid-career professionals in structured roles that build digital skills on the job.
Transforming the public sector and enterprise landscape
At the Summit, AWS also highlighted collaborations with government agencies. Through a partnership with Synapxe, AWS powers HealthX Innovation Sandbox 2.0, a cloud platform that provides over 2,300 synthetic healthcare APIs, datasets, and simulation environments for safe development of digital health solutions.
The Ministry of Manpower (MOM) worked with AWS Partner NCS to upgrade its contact centre using generative AI. The result is a halving of inquiry handling times and seamless multilingual support across all four national languages.
In the enterprise space, AWS is working closely with IMDA’s GenAI x Digital Leaders initiative to help businesses deploy AI efficiently. This includes direct access to AWS technical experts, model developers, and implementation partners.
One success story is SaladStop!, which developed a generative AI assistant using Amazon Bedrock and Amazon SageMaker to provide personalised meal suggestions. The tool is expected to improve efficiency and double online orders.
bolttech, a Singapore-headquartered insurtech, is using Amazon Bedrock to build agentic AI bots that can process claims, answer policy queries, and generate customer responses autonomously. Employees are also empowered to develop internal AI applications using the same platform.
Image credit: AWS
Gaming brand Razer is preparing to launch its AI Game Assistant and QA Companion on AWS Marketplace. Built on Amazon Bedrock, these tools provide real-time guidance and automated testing for game developers, and are part of the brand’s broader WYVRN AI ecosystem.
AI startup support and community outreach
AWS continues to invest in startups through the 2024 Generative AI Spotlight programme, which includes 40 companies, 12 of them from Singapore. These include Bunker Tech’s AI-enhanced analytics for finance, klikit’s AI-embedded POS tools, Reforged Labs’ AI-powered game marketing, and Level 3 AI’s automation solutions for business process outsourcing.
Image credit: AWS
To drive broader public engagement with AI, AWS partnered with AI Singapore to launch the ASEAN Large Language Model (LLM) League—a gamified challenge that has provided hands-on AI experience to more than 4,000 participants across ASEAN.
Community outreach also extends to grassroots learning through Gen-C, a volunteer-led movement supported by the National Library Board. Gen-C runs workshops covering topics like prompt engineering and model fine-tuning, with AWS providing cloud infrastructure and technical expertise.
In support of linguistic diversity, AWS and AI Singapore launched the Pan-Southeast Asia Generative AI Developer Challenge, encouraging regional developers to build local-language LLM applications using Amazon Bedrock and models like SEA-LION v3.5.
Launching innovation hub and strengthening R&D
A major announcement from the summit was the upcoming launch of the AWS Innovation Hub in Singapore, the first of its kind globally. The hub will showcase AI applications across over 50 industries—including finance, retail, manufacturing, and the public sector—and aims to drive real-world solutions through AWS technology and collaboration.
AWS also expanded its research footprint through partnerships with the National Healthcare Group (NHG) and A*STAR’s Advanced Remanufacturing and Technology Centre (ARTC). NHG’s Digital Innovation Studio and ARTC’s AI training initiatives are designed to build sector-specific AI capabilities. AWS also supported the launch of the Sectoral AI Centre of Excellence for Manufacturing.
Keynote insights from AWS and partners
In keynote sessions, Priscilla Chong, Country Manager at AWS Singapore, highlighted Singapore’s unique position to become a digital capital for ASEAN. She announced that AWS has now trained more than 5,000 individuals through its education partnerships and confirmed a US$12 billion investment in local infrastructure and talent over the coming years.
AWS VP of Technology, Mylan Thompson Bucha Vale, discussed the evolution of AWS’s infrastructure to support accelerated computing, Graviton chips, and its AI development tools like Amazon Bedrock and SageMaker. She emphasised how AWS is combining scalability, performance, and cost-efficiency to support next-generation AI workloads.
Razer’s Chief Strategy Officer, Lee Meng, showcased how the company is using AWS to scale its AI-powered tools for the gaming industry. QA Companion, for instance, automates testing processes and reduces quality assurance time by up to 50%, helping developers bring titles to market faster.
The Singapore Academy of Law and IMDA also presented their GPT Legal solution, which uses generative AI to summarise legal documents while preserving factual accuracy. Built on AWS, the platform supports Singapore’s legal professionals by reducing time spent on research and improving productivity.
Through these combined efforts—education, partnerships, community building, and technical innovation—AWS continues to deepen its investment in Singapore’s digital future.
CEBU CITY, Philippines — A more inclusive and equally thrilling fourth season of the Cesafi Esports League (CEL) is set to unfold in February 2026. Cesafi commissioner Felix Tiukinhoy Jr., announced during the recent induction of new officers led by president Atty. Augusto W. Go, that CEL will now include a women’s division for the […]
CEBU CITY, Philippines — A more inclusive and equally thrilling fourth season of the Cesafi Esports League (CEL) is set to unfold in February 2026.
Cesafi commissioner Felix Tiukinhoy Jr., announced during the recent induction of new officers led by president Atty. Augusto W. Go, that CEL will now include a women’s division for the first time.
Since its launch in 2022, marking Cesafi’s return after a long break due to the COVID-19 pandemic, CEL has quickly become one of the league’s most popular sporting events, right alongside basketball and volleyball.
READ:
CEL sets the bar higher for regional esports after season 3 success
Cesafi Esports: UC Main, USC push deeper into MLBB tournament
Faker’s T1 retain League of Legends world title
Under the leadership of tournament director Ryan Abarquez Balbuena, CEL has showcased the region’s deep Esports talent, gaining national attention. It has also served as a stepping stone for several student-athletes who now compete for professional Esports teams in Manila.
This time, the spotlight will expand to shine on promising female players, who may one day follow in the footsteps of the Smart Omega Empress which is the Philippines’ top all-women Mobile Legends: Bang Bang (MLBB) team, composed entirely of Cebuanas.
Balbuena clarified that no Cesafi member school has officially revealed its roster for the women’s division yet, but the excitement is already building.
“Some schools have expressed interest and are currently recruiting players, so they can’t announce their official lineups just yet,” said Balbuena. “But we’re very excited to welcome the women’s division to CEL in Season 4 this coming February.”
The Cesafi Esports League remains the last sport to wrap up every Cesafi season, typically running from February to April. It features two of the country’s most popular titles: MLBB and Valorant.
The addition of the CEL women’s division comes on the heels of another big development: the launch of the Cesafi women’s basketball tournament, which already has four confirmed teams as of this writing.
Your subscription could not be saved. Please try again.
Your subscription has been successful.
Read Next
Disclaimer: The comments uploaded on this site do not necessarily represent or reflect the views of management and owner of Cebudailynews. We reserve the right to exclude comments that we deem to be inconsistent with our editorial standards.
RCB is a masterclass in emotional branding, says Puma’s marketing chief
As Royal Challengers Bengaluru lifted their long-awaited IPL trophy in 2025, it wasn’t just the team that won — the brand did too. One of RCB’s closest partners, Puma, has had a ringside view of the brand’s evolution. Virat Kohli may have officially parted ways with Puma, ending his landmark ₹110 crore deal, but his […]
As Royal Challengers Bengaluru lifted their long-awaited IPL trophy in 2025, it wasn’t just the team that won — the brand did too. One of RCB’s closest partners, Puma, has had a ringside view of the brand’s evolution. Virat Kohli may have officially parted ways with Puma, ending his landmark ₹110 crore deal, but his presence still looms large in the brand’s latest campaign, RCB Shotline.
His continued appearance is likely due to prior filming and possible contractual obligations tied to Puma’s long-standing partnership with the RCB franchise. While Kohli’s personal deal has ended, the brand acknowledged the collaboration warmly, calling it “an outstanding journey.”
In an interview with Storyboard18, Shreya Sachdev, Director-Marketing, PUMA India reflected on why the partnership works, how the title win will reshape the narrative, and what consumer brands can learn from RCB’s emotional branding journey.
The Alignment Wasn’t Just Cricket — It Was Culture
For Puma, picking RCB wasn’t simply about cricket. The brand evaluates partnerships through three key lenses: alignment with brand priorities, mutual value creation, and shared positioning. RCB scored high on all three.
“We are a sports brand. We exist to invest in the sporting ecosystem,” Sachdev said, adding that investing in IPL, especially in a property like RCB, was a no-brainer.
More than just sports, RCB’s values around quality, consistency, and fan-centric storytelling aligned closely with Puma’s own. The brand praised RCB for believing in “world-class experiences” and building a community with care and long-term focus.
“What impressed us,” Sachdev added, “was the fact that RCB doesn’t play safe. They’re open to pushing the envelope — in content, in merchandise, in fan engagement.”
The Title Win Changes Everything — Or Does It?
RCB fans have chanted Ee Sala Cup Namde for over a decade. Now that the cup is finally theirs, how does that change the emotional equation?
According to Sachdev, this moment is as much about the fans as it is about the team. “RCB’s journey has shown us that this is a fandom that is loyal… that sticks by the team no matter what,” they said. The question now is — what do fans want next?
Importantly, Sachdev acknowledged that the emotional narrative of RCB has largely been shaped by its fans — not marketing teams. “Ee Sala Cup Namde is not something RCB put out. It came from the fans. And that says a lot.”
Now, with both IPL and WPL titles in hand, the brand believes RCB is at an inflection point. “It’ll be interesting to see what the expectations are going forward. That long-lost dream has been fulfilled. So where does the energy go now?”
Lessons in Resilience and Relatability for All Brands
While the victory cements RCB’s place in IPL history, the real masterclass according to Sachdev has been in emotional branding.
“RCB is a masterclass in emotional branding,” Sachdev said. “The fact that they went 18 years without a title and still retained such a massive, emotionally invested fan base says everything.”
For consumer brands, there’s a deeper takeaway here. “It’s not just about performance — it’s about narrative, identity, and inclusion. The fans are part of the journey. That kind of brand relatability is gold.”
Authenticity and emotional consistency, Sachdev believes, matter more than short-term wins. “RCB shows how to build through the lows, not just the highs. And how to let your audience co-own the brand story.”
Helotes esports league teaches gamers, parents protections against online predators, threats
HELOTES, Texas – As summer nears, children and teens may find themselves online gaming more than usual, which is why one e-sports organization is preparing both gamers and their parents on ways to stay safe in online spaces. is also a server that tracks all computers with the ability to stream through Twitch, a video […]
HELOTES, Texas – As summer nears, children and teens may find themselves online gaming more than usual, which is why one e-sports organization is preparing both gamers and their parents on ways to stay safe in online spaces.
is also a server that tracks all computers with the ability to stream through Twitch, a video live-streaming service popular among video game enthusiasts
Glenn Howard, an Air Force Veteran, owns and operates the business, and he said even though the atmosphere is all about fun, safety is their top priority.
“We make sure that one, parental control is always turned on for children 13 and younger,” Howard said. “If they are 13 and older and they use things like in-game chat, things like that, that they only communicate with people they know. But we teach them to been the lookout for random anonymous messages. Stranger danger, right. It is like if they are going to a grocery store, they know not to talk to anyone they don’t know. That is the same here, just online.”
Not only are the children learning the ins and outs of the tech world, but XP League also holds webinars for parents who aren’t as familiar with gaming spaces, providing safety tips they can practice as guardians.
“We provide parents the tools to understand what are perceptions of dangers and what are actual dangers,” Howard said. “A lot of times, parents don’t truly understand what the threats are out there, and so they tend to overreact or underreact to the wrong things. We want to give them a chance to be effective for their child.”
In addition to the multiple coaches constantly monitoring their gamers’ activities, there is also a server that tracks all computers with the ability to stream through Twitch, a video live-streaming service popular among video game enthusiasts. It allows parents to see their child’s activities anywhere they tune in.
“The more often you teach them early in often to be aware of these threats, the less likely they are to make those horrible mistakes,” Howard said. “It only takes one time to make that that life-changing mistake, and a lot of times those mistakes happen because kids are by themselves. They’re by themselves in their bedrooms on a computer, and they have no guardrails. We provide guardrails, we provide that constant education and awareness.”
If you need to provide your child with a safe and fun way to enjoy the summer months, consider visiting XP League.
Visit their websites for more on the different camps, events and lifelong skills your child could participate in.
OnePlus to power Gods Reign’s quest for glory at BMPS 2025 featuring INR 2 crore prize pool
National, June 05, 2025: OnePlus, the global premium technology brand, has announced a strategic partnership with Gods Reign, one of India’s most accomplished esports organizations. The collaboration, enabled by Times One, part of Times OOH, represents a bold step in creating a high-performance, innovation-driven esports ecosystem in India. With these partnerships, OnePlus aims to strengthen […]
National, June 05, 2025: OnePlus, the global premium technology brand, has announced a strategic partnership with Gods Reign, one of India’s most accomplished esports organizations. The collaboration, enabled by Times One, part of Times OOH, represents a bold step in creating a high-performance, innovation-driven esports ecosystem in India.
With these partnerships, OnePlus aims to strengthen its position in the gaming market while contributing to the growing esports scene in India. OnePlus will integrate its latest technology into Gods Reign’s gaming environment. The collaboration will drive mutual growth through product feedback loops, co-branded activations, and amplified storytelling around Gods Reign’s journey across top-tier Battlegrounds Mobile India (BGMI) tournaments.
Gods Reign has consistently made headlines with their strong performances across national and international tournaments. Earlier this year, they cemented their position as one of India’s top BGMI teams by winning the ESL Snapdragon Pro Series (SPS) Season 6 and taking home INR 50 lakh in prize money. With the BGMI Pro Series (BMPS) 2025 currently underway, where 96 of the country’s top teams are competing for a massive INR 2 crore prize pool, Gods Reign is driving their training and tournament push with OnePlus’ top-tier gaming technology.
OnePlus is dedicated to delivering performance that gamers can rely on, ensuring smooth frame rates, effective thermal management, and long-lasting battery life when it matters most, making the devices perfectly tuned to support the team through high-intensity training and competitive play.
The company also plans to involve these teams in its product development process. Players will give feedback on current devices, which will be used to improve performance in real-world gaming conditions. OnePlus is making a statement through this partnership that its devices are battle-tested and gamer-approved, rigorously refined through high-stakes competition.
“This partnership with OnePlus marks a significant milestone for our team. We’re proud to be aligned with a brand that not only understands elite performance but also shares our hunger for innovation and excellence. With Times One’s support, we look forward to creating impactful experiences for our fans and the gaming community,” said Mr. K R Rohith , CEO & Co Founder , Gods Reign.
The deal was facilitated by Times One, which connects forward-thinking brands with the vibrant esports and gaming audience through strategic collaborations and branded experiences.
“At Times One, we believe in the transformative power of esports as the next big cultural movement. Facilitating this partnership between OnePlus and Gods Reign underscores our mission to bring together premium brands and elite gaming talent. We are thrilled to play a pivotal role in scripting this chapter of India’s gaming evolution,” said Mr Kanishka Singh ,Head Gaming Business , Times One.
×××××××××××××× Telegram Link : For latest news, first Hand written articles & trending news join Saachibaat telegram group
SHAWNEE STATE ESPORTS SHINES ON NATIONAL STAGE – Scioto County Daily News
The world of college sports is changing, and Shawnee State University is right in the middle of the action—on a screen near you. The university’s Esports team made its national debut at the Collegiate Esports Commissioners Cup (CECC) in Arlington, Texas this month, and they didn’t just show up—they showed out. Competing in Rocket League, […]
The world of college sports is changing, and Shawnee State University is right in the middle of the action—on a screen near you.
The university’s Esports team made its national debut at the Collegiate Esports Commissioners Cup (CECC) in Arlington, Texas this month, and they didn’t just show up—they showed out. Competing in Rocket League, one of the most popular competitive games in the world, SSU’s team dominated their regular season, clinched the Great Lakes Esports Conference championship, and powered their way into the Top 12 playoff bracket at CECC.
Meet the Roster
Team members included Blade Taylor (“SlaYeR”), Sean Downard (“Tacostash84”), Dyllan Debruyne (“Duckworth”), and reserve player Tanis Caltrider (“Spookii”). With two of the starters returning next season, Interim Esports Coach Justin Kogge says the Bears are primed to be a dark horse in next year’s national championship.
“We outplaced all expectations in every event we went to,” said Kogge. “And the exposure we got was massive—our matches streamed to more than 7,000 concurrent viewers during the featured segment.”
Not Just Games—It’s the Future
College Esports isn’t just about bragging rights. It’s a rapidly growing industry offering students team-building, communication, tech fluency, and career pathways in game development, broadcasting, and professional gaming.
Shawnee State isn’t new to this game. The university is nationally ranked for game design, recently named:
#1 in Ohio …by The Princeton Review’s Top Undergraduate Schools for Game Design.
Through two dynamic, coordinated programs—Game Programming and Game Arts—students learn to code, create, collaborate, and launch real-world projects through game jams and senior studios.
Please Support This Local Business
More Than a Game
“Our time at the CECC provided invaluable experience, significant exposure, and a clear direction for Shawnee State Esports,” said Kogge. “We’re just getting started.”
As Esports becomes a mainstream fixture of college life, schools like SSU are leading the way—not only on the leaderboard but in preparing students for careers in one of the world’s fastest-growing industries.
Whether you’re a future competitor or a game developer in the making, Shawnee State offers the ultimate power-up.
Master Esports and the Evolution of Gaming Academics
Over the past decade, esports has grown from a niche hobby into a billion-dollar global industry. With millions of fans, professional leagues, and lucrative sponsorships, competitive gaming is now seen as a viable career path. Alongside this explosive growth, a new educational trend has emerged: Master Esports programs. These advanced degrees are shaping the future […]
Over the past decade, esports has grown from a niche hobby into a billion-dollar global industry. With millions of fans, professional leagues, and lucrative sponsorships, competitive gaming is now seen as a viable career path. Alongside this explosive growth, a new educational trend has emerged: Master Esports programs. These advanced degrees are shaping the future of gaming by blending academic rigor with real-world industry experience.
The Rise of Esports in Academia
Traditionally, gaming was rarely associated with formal education. However, as esports gained credibility and financial backing, academic institutions began recognizing its potential. Today, dozens of universities across the globe offer undergraduate and postgraduate courses tailored to the esports ecosystem.
The Master Esports degree is the pinnacle of this movement, designed for students who want to turn their passion for gaming into a long-term profession. These programs focus on the business, management, media, and technology sides of esports—going far beyond just playing games.
What Is a Master Esports Degree?
A Master Esports degree is a postgraduate program that prepares students for leadership roles in the gaming and esports industries. These programs often include:
Esports event management
Game marketing and sponsorship
Team leadership and coaching
Broadcast production and media training
Gaming law and ethics
Analytics and audience engagement
Students learn how esports organizations operate, how to manage tournaments, and how to use digital media to grow audiences. These skills are crucial as the industry becomes more structured and competitive.
Why Pursue a Master Esports Degree?
1. Professional Credibility
As esports becomes more professionalized, employers are seeking candidates with formal education and industry-specific skills. A Master Esports qualification signals a deep understanding of the business behind the games.
2. Diverse Career Paths
Graduates can pursue careers in:
Esports team management
Marketing and sponsorship roles
Game production and broadcasting
Academic research in gaming culture
Coaching and performance analysis
3. Networking Opportunities
Students gain access to a growing network of professionals, guest speakers, alumni, and mentors working in top esports companies. Many programs also include internships with esports organizations or gaming studios.
4. Academic and Industry Blend
Unlike traditional business or media degrees, Master Esports programs combine theoretical knowledge with practical experience in real-world esports scenarios.
Global Institutions Leading the Way
Many universities have launched successful Master Esports degrees, particularly in Europe, North America, and Asia. Examples include:
Staffordshire University (UK) – One of the pioneers in esports education.
University of Chichester (UK) – Offers a Master’s in Esports Performance.
University of New Haven (USA) – Combines business, media, and esports.
Shenzhen University (China) – Integrates esports into digital media programs.
These institutions collaborate with gaming companies and esports teams to ensure their curriculum remains up to date with industry needs.
Skills Students Learn in Master Esports Programs
Students in Master Esports programs develop both hard and soft skills, such as:
Strategic planning for esports events
Team psychology and communication
Media production and streaming
Esports marketing strategies
Budgeting and sponsorship negotiations
Graduates leave with the confidence to take on leadership roles or even start their own esports ventures.
Challenges in Esports Education
Despite its growing popularity, Master Esports education still faces challenges:
Skepticism from traditional academics
Rapid changes in gaming trends and platforms
Need for standardization across programs
However, with increasing demand and investment in the esports sector, these hurdles are gradually being overcome.
The Future of Esports Academics
The next decade promises exciting developments for esports and higher education. As more universities invest in gaming labs, digital arenas, and research into esports psychology, Master Esports programs will likely become as common as MBAs or media degrees.
Esports is not just entertainment—it’s a complex, fast-evolving industry that demands strategic thinkers, skilled communicators, and knowledgeable professionals. The growth of academic programs reflects this transformation.
FAQs About Master Esports Degrees
Is a Master Esports degree worth it? Yes, if you’re serious about a career in the esports industry, a Master Esports program can provide you with both the knowledge and network to succeed.
What are the admission requirements? Most programs require a bachelor’s degree in a related field, plus a strong interest or background in gaming, media, or business.
Can I study Master Esports online? Yes, several universities offer hybrid or fully online options, making it easier for international students or working professionals.
How long does it take to complete? Typically, a Master Esports program lasts 1 to 2 years, depending on the institution and study format.
5. What jobs can I get with this degree? Graduates can work in team management, marketing, event coordination, coaching, broadcasting, or as consultants in the gaming industry.
