About the “New Wave” podcastThe “New Wave” podcast is a collaborative effort between Alabama Football and Crimson Tide Sports Marketing, hosted by Alabama football players Ryan Williams and Jaylen Mbakwe. Streaming on YouTube at YouTube.com/@NewWave_Pod, the show covers a wide range of topics, including pop culture, fashion, food, and sports. Each episode features special guests […]
About the “New Wave” podcast
The “New Wave” podcast is a collaborative effort between Alabama Football and Crimson Tide Sports Marketing, hosted by Alabama football players Ryan Williams and Jaylen Mbakwe. Streaming on YouTube at YouTube.com/@NewWave_Pod, the show covers a wide range of topics, including pop culture, fashion, food, and sports. Each episode features special guests from both inside Alabama Athletics and beyond. In its debut season, “New Wave” has already produced 13 episodes, amassing more than 600,000 views and ranking among the top two player led podcasts in all of college sports.
About Crimson Tide Sports Marketing
Crimson Tide Sports Marketing (CTSM) solely represents the University of Alabama. In complete collaboration with the university, this locally based Learfiled team is committed to extending the affinity of the Alabama brand to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As exclusive multimedia rightsholder for the Alabama Crimson Tide, CTSM manages all aspects of the rights relationship, providing corporate partners both traditional and new media opportunities with the university. Learfield is the leading media and technology company powering college athletics.
The other co-host of the “New Wave” podcast, Jaylen Mbakwe added, “Baumhower’s is a legendary spot for Bama fans, and we’re pumped to have them as part of the “New Wave” podcast. It’s all about bringing people together over football, food and real conversations—just like we do on the show.”
“Teaming up with Baumhower’s and bringing the ‘New Wave’ podcast to fans in a place that’s all about great food and football is a perfect fit,” said Ryan Williams one of the co-hosts of the “New Wave” podcast. “It’s exciting to share our journey in an environment that represents the best of the Alabama tradition.”
For Media Inquiries
Brad O’Guynn
boguynn@alohahospitality.com
251-424-1282
About Baumhower’s Victory Grille
Baumhower’s Victory Grill is part of Aloha Hospitality, an Alabama family owned and operated group of restaurants headquartered in Loxley, Alabama. Baumhower’s Victory Grille has ten locations throughout the State of Alabama with two in Tuscaloosa and other locations in Daphne, Mobile, Foley, Vestavia Hills, Troy, Auburn, Montgomery and Huntsville. In 1981, Bob Baumhower introduced the state of Alabama to its first taste of Buffalo style chicken wings and to this day is voted best wings and best sports themed restaurant in every market they reside in. Baumhower’s was also voted best wings in the state as recognized by Bama Buzz. Baumhower’s has been pleasing Alabamians and sports fans throughout the State with great quality food and an enjoyable dining experience. For more information visit them online at www.alohahospitality.com.
“Bob Baumhower was a great player at Alabama and his Aloha Hospitality group has been a strong supporter of Alabama Athletics for over 30 years,” said Crimson Tide Sports Marketing Vice President and General Manager, Jim Carabin. “We’re happy they see value in supporting the student-athletes at The University of Alabama.”
“We’re thrilled about supporting UA student-athletes in their overall development at The University of Alabama and the “New Wave” podcast is an excellent way to extend our support of the Crimson Tide,” said Spencer Baumhower, President of Aloha Hospitality.
Walt Brock, Alabama Football’s Director of Content and Production added, “Partnering with Baumhower’s is a natural fit for the “New Wave” podcast. It’s a place where Alabama fans come together, just like our show brings them closer to the next generation of Crimson Tide stars. We’re excited to create a unique experience that blends great food, football and authentic conversations.”
Beginning this month, Baumhower’s Victory Grille will be an active marketing partner of the popular “New Wave” podcast with Williams and Mbakwe with brand exposure for its nine locations in Alabama, various menu items throughout the collegiate season and its special seasoning sauces available for direct sale to the public.
TUSCALOOSA, Ala. (February 12, 2025) – Baumhower’s Victory Grille, Alabama’s premier sports restaurant, a concept of locally owned Aloha Hospitality an Alabama company, which also owns Wingfingers, Las Floriditas and Dauphins, has extended its support to Alabama Athletics by becoming a valued sponsor of the “New Wave” podcast hosted by Alabama football student-athletes Ryan Willliams and Jaylen Mbakwe. The announcement was made today by Learfield’s Crimson Tide Sports Marketing, the multimedia rights holder for The University of Alabama Department of Intercollegiate Athletics.
