The team that brings major events such as the Super Bowl and the NBA All-Star Game is striving to advance the Bay Area by securing long-term job opportunities for those working to succeed in the region. The Bay Area Host Committee is collaborating with Tipping Point, a regional non-profit organization, to make sure individuals throughout […]
The team that brings major events such as the Super Bowl and the NBA All-Star Game is striving to advance the Bay Area by securing long-term job opportunities for those working to succeed in the region.
The Bay Area Host Committee is collaborating with Tipping Point, a regional non-profit organization, to make sure individuals throughout the Bay are ready to be hired for significant events, which may lead to lasting employment.
The objective is to enroll 500 individuals from the Bay Area into a workforce development initiative aimed at staffing the NBA All-Star Game next year, as well as Super Bowl LX and FIFA World Cup when these events arrive in 2026.
Historically, when major events such as the Super Bowl occur, positions in hospitality and transportation are often filled by staffing firms that lack a commitment to keeping jobs local.
This collaboration seeks to transform the landscape of event-related employment.
“[These staffing agencies] might not be local, and they could be operating in the market temporarily. They often participate in various events and move into the Bay Area solely for the next event, potentially neglecting underrepresented communities and consequently not delivering the local benefits that we aim for in the Bay Area,” said Zaileen Janmohamed, President and CEO of the Bay Area Host Committee.
“Not only will the funds remain within those communities, but the employment opportunities that individuals can secure and sustain after the event concludes will significantly enhance the local economy,” stated Sam Cobbs, CEO of Tipping Point.
This collaboration between the Bay Area Host Committee and Tipping Point is a pilot initiative that has received backing from the NBA and the NFL.
They are optimistic that Bay Area businesses and community leaders will also join the effort.
