Sports

Bean Pasta Market Size & Share | Growth Analysis 2025-2035

Published

5 months ago

July 17, 2025

Overview of the Market

The global Bean Pasta Market is valued at USD 3.7 billion in 2024 and is projected to reach a value of USD 10.55 billion by 2035 at a CAGR (Compound Annual Growth Rate) of 10.00% between 2025 and 2035.

The bean pasta market has gained remarkable traction in recent years, driven by growing consumer interest in plant-based nutrition, gluten-free diets, and high-protein alternatives to traditional wheat pasta. Made from legumes such as black beans, chickpeas, lentils, and edamame, bean-based pasta offers enhanced nutritional benefits, including higher fiber content and lower glycemic indexes. Consumers seeking healthier lifestyles, particularly millennials, athletes, and individuals with specific dietary needs, have embraced bean pasta as a clean-label, functional food choice. The global demand is being further fueled by the rise in health awareness, the increasing prevalence of celiac disease and gluten intolerance, and a significant shift towards sustainable eating. Food innovation, retail expansion, and targeted marketing campaigns are also playing vital roles in driving the adoption of alternative pasta products, making bean pasta one of the fastest-growing segments in the global health food market.

Our comprehensive Bean Pasta Market report is ready with the latest trends, growth opportunities, and strategic analysis- View Sample Report PDF.

Market Segmentation & Key Players

Segment Covered

By Nature

By Product Type

Black Bean Pasta

Chickpea Pasta

Lentil Pasta

Soybean Pasta

Edamame

By Distribution Channel

Store-based Retailing

Online Store

Supermarkets/Hypermarkets

Specialty Stores

Convenience Stores

By Region

North America (U.S., Canada, Mexico)

Europe (Germany, France, U.K., Italy, Spain, Nordic Countries, Benelux Union, Rest of Europe)

Asia Pacific (China, Japan, India, New Zealand, Australia, South Korea, South-East Asia, Rest of Asia Pacific)

Latin America (Brazil, Argentina, Rest of Latin America)

Middle East & Africa

Companies Covered

Banza (U.S.)

Tolerant Foods (U.S.)

Explore Cuisine (U.S.)

Barilla Group (Italy)

POW! Pasta (U.S.)

Ancient Harvest (U.S.)

Miracle Noodle (U.S.)

Bgreen Food (U.S.)

Viveri Food (U.S.)

Market Dynamics

The market dynamics in the bean pasta market are primarily governed by shifting consumer preferences, health consciousness, and evolving food consumption patterns. With consumers becoming more aware of the potential health risks associated with regular white or refined wheat pasta, they are increasingly turning toward better-for-you options. Bean pasta, made from pulses like chickpeas, lentils, black beans, or mung beans, provides superior nutritional content and appeals to those on vegan, paleo, keto, and gluten-free diets. This health-forward movement is encouraging manufacturers and food producers to experiment with new blends and hybrid versions to enhance both nutritional value and taste.

In addition to dietary preferences, environmental concerns are also influencing market dynamics. Pulses require fewer resources to grow compared to animal proteins and even some grains, making bean pasta a more sustainable option. Major food brands have started capitalizing on this trend by launching private-label products and entering into partnerships with plant-based ingredient suppliers.

Furthermore, e-commerce platforms and direct-to-consumer delivery models have allowed manufacturers to penetrate more niche markets and offer convenient purchase options. Marketing has also matured, focusing less on aggressive promotion and more on transparency, where nutritional benefits and source information are front and center.

However, factors such as price sensitivity, regional culinary preferences, and product awareness continue to influence the pace of growth. Competitive pricing strategies and education campaigns are becoming vital for market expansion, particularly in emerging economies where traditional pasta still dominates.

Top Trends

The bean pasta market is currently shaped by a number of transformative trends that are pushing it beyond the realm of novelty and into mainstream adoption. One of the leading trends is the proliferation of hybrid pasta products that blend bean flour with ancient grains like quinoa, amaranth, or brown rice to balance nutrition and improve taste and texture. These products are helping attract a more diverse consumer base, particularly those who may not fully enjoy the dense texture or earthy flavor of 100% bean pasta.

Another major trend is the increased popularity of single-ingredient, clean-label packaging, which appeals to health-conscious shoppers seeking transparency in ingredients and nutritional content.

Colorful, vegetable-infused options are also trending, with black bean, beetroot, spinach, and turmeric pastas offering both visual appeal and functional benefits. Additionally, ready-to-eat and meal-kit versions of bean pasta are gaining traction, especially in busy households and among young professionals seeking healthy convenience. Growing interest in plant-based diets and sustainability is leading to a surge in demand for legume-based foods, and bean pasta sits squarely at this intersection. Functional food trends are pushing companies to include pasta fortified with omega-3s, fiber, calcium, or probiotics.

Retailers are responding by dedicating more shelf space to alternative pastas not only in health food aisles but also in mainstream grocery sections. The rise of influencer marketing and digital wellness platforms has been instrumental in increasing product visibility. Social media platforms are full of food creators demonstrating recipes that include nutritious and flavorful bean pasta dishes, making it a lifestyle product rather than just a dietary substitute.

Lastly, innovation in eco-conscious packaging solutions, such as compostable or recyclable bags, has rounded out the trends, aligning brand values with consumer demand for sustainable practices.

Recent Market Developments

February 2021: Barilla launched a new range of bean-based gluten-free pasta called “Legume Pasta” in the United States. This pasta is made from a combination of red lentils, chickpeas, and green peas.

April 2021: Banza expanded its Bean Pasta product line in the United States by introducing a new shape called “Wheels.” This addition gives consumers more options to choose from in their Bean Pasta selection.

June 2021: Explore Cuisine launched a new variety of bean-based pasta called “Elbow Macaroni” in the United States. This product is made from a blend of organic edamame and mung bean flour, providing a healthier alternative to traditional macaroni products.

Top Report Findings

The global Bean Pasta Market is valued at USD 3.7 billion in 2024 and is projected to reach a value of USD 10.55 billion by 2035 at a CAGR (Compound Annual Growth Rate) of 10.00% between 2025 and 2035.

The demand for traditional Bean Pasta will increase significantly as a result of worries about food adulteration,

A significant contributor will be the online retail sector, which is expected to grow by 18% by the year 2035,

With 90% of the market share, store-based retail will continue to be the market leader,

As a result of growth prospects in China and India, Asia Pacific is expected to experience a significant 16% CAGR.

Hybrid bean pasta flavors and multi-legume blends are gaining popularity in the premium health food category.

Private-label and direct-to-consumer (DTC) brands are expanding their portfolios to cater to changing dietary needs.

Millennials and Gen Z collectively represent more than 60% of bean pasta purchasers globally.

Challenges

Despite its strong growth orientation, the bean pasta market is not without its share of challenges. First and foremost is the issue of taste and texture, which not all consumers find palatable. Bean pasta often has a denser texture and earthy flavor profile, making it harder to replicate the familiar experience of traditional wheat-based pasta. This sensory limitation can hinder adoption among new users or those seeking comfort food.

Another substantial challenge lies in price sensitivity—bean pasta, especially organic or specialty variants, tends to be significantly more expensive than regular pasta. This price disparity limits accessibility, particularly for price-conscious consumers in developing regions.

There’s also the issue of limited consumer awareness and education, especially in markets where bean-based products are still relatively unknown. Many consumers are unaware of the nutritional advantages or are skeptical about the cooking process and outcomes. Supply chain volatility, particularly in the organic legumes market, leads to inconsistent quality and availability, further hampering consistent market penetration.

Additionally, shorter shelf life due to fewer preservatives in clean-label bean pasta products poses logistical challenges for retailers and distributors. Regulatory hurdles regarding organic certification and labeling standards across different regions also create complexity for manufacturers looking to scale globally.

Opportunities

In contrast, the bean pasta market is brimming with exciting opportunities for growth, innovation, and market disruption. The most promising lies in the functional food space, where bean pasta could be enhanced with added nutrients such as fiber, calcium, or plant-based proteins to target specific health issues like diabetes, heart health, or gut wellness. Consumer appetite for personalized nutrition is also growing, and AI-driven meal planners or diet platforms can integrate fortified bean pasta products designed for individual health goals.

The expansion into emerging global markets, particularly in Southeast Asia, Latin America, and Africa, presents immense potential. These regions are experiencing rising middle-class populations, increasing urbanization, and greater health awareness, setting the stage for adoption. A unique opportunity also lies in culinary fusion and co-branding with popular chefs, athletes, or nutritionists to create buzzworthy, limited-edition products. Incorporating culturally relevant ingredients into regional recipes will help localized versions resonate better with native populations.

Another high-growth opportunity exists in foodservice partnerships, where health-focused cafés, school lunch programs, or corporate cafeterias could incorporate bean pasta into their menus. Collaborating with educational campaigns and corporate wellness programs could also boost trial and long-term adoption. Moreover, demand for clean-label, allergen-free, and eco-conscious food products creates space for bean pasta brands to shine, especially when paired with storytelling around health benefits, sourcing transparency, and sustainability.

Key Questions Answered in the Market Report

What is the projected market size for the bean pasta industry by 2035?

What are the major factors driving demand for bean-based pasta products?

Which types of beans are most commonly used in alternative pasta manufacturing?

How are health trends and dietary restrictions impacting consumer purchasing behavior?

What are the primary challenges facing manufacturers and suppliers in the bean pasta segment?

How are e-commerce and digital platforms shaping the growth of bean pasta brands?

What regional markets show the highest potential for expansion and penetration?

How are companies addressing sustainability and ethical sourcing in this market?

Regional Analysis – North America

The North American market plays a dominant role in the global bean pasta landscape, representing both the largest consumer base and the most significant revenue generator. The United States leads in terms of market penetration, followed closely by Canada, where wellness and sustainable diets are rapidly being incorporated into mainstream lifestyles. Consumer trends in North America lean heavily towards health-conscious food choices, and bean pasta has found favor among individuals focused on gluten-free, high-protein, and allergen-free eating. Growing concerns about lifestyle diseases such as obesity, diabetes, and heart disease have driven consumers to explore alternatives to traditional refined carbohydrates, and bean pasta naturally fits within this dietary transition.

Retailers in North America have also expanded their healthy food aisles to include a variety of legume-based pastas, from chickpea spirals to black bean linguine and red lentil penne. Popular grocery chains such as Whole Foods Market, Trader Joe’s, and even mainstream outlets like Walmart and Target are dedicating increased shelf space to this category. E-commerce also plays a huge role in reaching wide audiences, with Amazon, Thrive Market, and regional organic food platforms offering an extensive range of bean pasta options. North American consumers are more receptive to trying new products, especially when accompanied by influencer endorsements, third-party certifications (USDA Organic, Non-GMO Project Verified), and positive nutritional claims.

The region also sees frequent product innovation and launch events, such as pop-up pasta tastings or bean pasta recipes promoted through fitness and meal-prep communities. As plant-based dieting continues to rise, North America is likely to remain a critical hub for R&D investment, product diversity, and trendsetting in the global bean pasta sector.

Soaring Demand for Market Information: Uncover Detailed Trends and Insights in Our Report!

https://www.vantagemarketresearch.com/industry-report/bean-pasta-market-2202

The Bean Pasta Market stands at the vibrant crossroads of modern health trends, sustainability concerns, and innovative food technology. As an alternative to traditional pasta, it offers a dynamic solution for consumers seeking nutrition without compromise. While there are hurdles in taste, pricing, and consumer education, the overwhelming opportunities across functional food niches, emerging markets, and health-focused distribution channels make this a viable and profitable area for continued investment. North America’s leadership in adoption and innovation sets the tone for global expansion and evolution. From chickpeas to black beans, the path forward for bean pasta is as varied as it is promising, and its presence on store shelves and dinner tables worldwide is only set to grow between 2025 and 2035.

Link

Sports

Texas A&M volleyball takes out another titan, sweeping No. 1 Pitt to reach national championship

Published

3 minutes ago

December 19, 2025

Your Sports Nation

KANSAS CITY, Mo. — The Texas A&M volleyball program had never appeared on a stage like the one it graced Thursday night at T-Mobile Arena, playing for a spot in the national championship match.

Pitt, meanwhile, had been here in a semifinal four times in the past four seasons.

So much for the importance of big-match experience.

The upstart Aggies rolled past the battle-tested Panthers, 29-27, 25-21, 25-20. Four days after Texas A&M upset No. 1-ranked Nebraska on its home court, coach Jamie Morrison’s team took its game up a notch.

It will face Kentucky on Sunday in an all-SEC final. The Wildcats (30-2) outlasted Wisconsin in five sets, winning the fifth 15-13 in the second semifinal.

A&M (28-4) earned a No. 3 regional seed in the 64-team tournament and needed five sets against Louisville in the regional semifinal — and five more to dispatch the previously unbeaten Huskers.

On Thursday, the Aggies swept the Panthers, one of four top seeds in regional play, behind the relentless attack of Ifenna Cos-Okpalla in the middle, Kyndal Stowers on the left pin and Logan Lednicky on the right.

“Literally, why not us?” Lednicky said. “We are considered the underdog in a lot of these moments, just because we haven’t been here before. But we know we have all the right pieces.”

Cos-Okpalla slammed the final kill against the Panthers on Thursday to secure a fifth loss in the national semifinal round since 2021 for Pitt (30-5). Cos-Okpalla, a first-team All-American, finished with eight terminations on a lethal .538 hitting efficiency.

Lednicky recorded 14 kills. Stowers had 16, including nine on .750 hitting in the marathon first set.

Stowers notched two kills among the clinching 3-0 run for the Aggies after Pitt took a 27-26 lead on a kill by Olivia Babcock, the reigning AVCA player of the year, in that tone-setting first set.

So, how was Stowers feeling?

“Every time someone asks me, genuinely, I have no idea,” the sophomore transfer from Baylor said. “I have no idea. Pure gratitude. This is crazy. This is an absolutely crazy experience. We have had faith in ourselves all year. From the first game of the season, we knew we were capable of this.

“Now living it, it’s like, ‘Wow, this is insane.’ It’s really cool.”

The Aggies split two matches this season against Texas, a No. 1 regional seed. Another top seed, Kentucky, beat Texas A&M in their only matchup. Morrison has encouraged the Aggies simply to be themselves on the big stage.

They’ve had practice.

“The more we’re in it,” he said, “the more we get comfortable (and) the more we’re used to being ourselves.”

It works.

“Just be us,” Cos-Okpalla said. “Not only just us as a team, us as individuals.”

Morrison, 45, took over the Aggies in 2023 after he spent much of his coaching career as an assistant with the U.S. men’s and women’s national teams.

He directed A&M to the NCAA Tournament in his first year, then to the Sweet 16 last season.

It’s in position to win a national championship, Morrison said, because his players bought into what he teaches.

They didn’t pick A&M for the promise of name, image and likeness riches. In addition to Cos-Okpalla, Stowers and Lednicky received second-team All-America recognition this week. Setter Maddie Waak was a third-team selection.

“These girls came here for nothing,” said Morrison, named Wednesday as the AVCA coach of the year. “Really, they came here because they love the school, they love the institution. They wanted to be developed.”

Before this fifth semifinal loss in five years, Pitt lost twice in this round against ACC rival Louisville and twice against Nebraska.

The Panthers mounted an 8-0 run in the second set to take a 15-11 lead before A&M responded with a 9-2 run. In the third set, the Aggies scored the final 4 points after the last of Babcock’s match-high 22 kills brought Pitt to within 1 point.

Link

Sports

Iowa State Honors Fall Graduates

Published

1 hour ago

December 19, 2025

Your Sports Nation

AMES, Iowa – The Iowa State athletics department recognized 29 student-athletes who have earned their degrees from the school.

Also recognized were 25 spring graduates from the softball and track and field programs, who because of their athletic schedules will likely be unable to attend next semester’s event.

The group was recognized at the fall graduation ceremony Friday afternoon at the Sukup End Zone Club.

Congratulations to the 2025 Cyclone student-athlete fall graduates.

2025 Fall Graduates

Reagan Bartholomew, Softball

Rocco Becht, Football

Kai Black, Football

Cannon Butler, Football

Drew Clausen, Football

Kiersten Fisher, Track and Field

Jace T. Gilbert, Football

Kailynn Gubbels, Track and Field

Eli Green, Football

Deylin Hasert, Football

Caleb Helgeson, Wrestling

Amiree Hendricks-Walker, Volleyball

Jenna James, Track and Field

Rachel Joseph, Track and Field

Lauren Kimball, Swimming and Diving

Kaia Holtkamp, Track and Field/Cross Country

Paula Krzeslak, Volleyball

Zachary Lovett, Football

Tyler Maro, Football

Tamatoa McDonough, Football

Will McLaughlin, Football

Tyler Moore, Football=

James Neal, Football

Domonique Orange, Football

Ana Irene Palacios, Gymnastics

Tyler Perkins, Football

Kaylee Tobaben, Track and Field/Cross Country

Xavier Townsend, Football

Sydney Willits, Track and Field

2026 Spring and Summer Graduates

McKenna Andrews, Softball

Hannah Baier, Track and Field

Riley Beach, Track and Field/Cross Country

Jadan Brumbaugh, Track and Field

Kinsey Christianson, Track and Field

Ava Cinnamo, Track and Field

Makayla Clark, Track and Field

Emanuel Galdino, Track and Field/Cross Country

Bella Heikes, Track and Field/Cross Country

Tatum Johnson, Softball

Ashlyn Keeney, Track and Field/Cross Country

Sydney Malott, Softball

Sanele Masondo, Track and Field/Cross Country

Ashley Minor, Softball

Paige Nakashima, Softball

Brooke Naughton, Track and Field

Quinton Orr, Track and Field/Cross Country

Tiana Poole, Softball

Maelle Porcher, Track and Field/Cross Country

Jaiden Ralston, Softball

Daniel Romary, Track and Field

Rodgers Rotich, Track and Field/Cross Country

Riley Simpson, Track and Field/Cross Country

Mya Trober, Track and Field/Cross Country

Ryan Watts, Track and Field/Cross Country

Link

Sports

Dan Fisher: Defense not good enough in NCAA volleyball loss

Published

1 hour ago

December 19, 2025

Your Sports Nation

KANSAS CITY, Mo. — Pittsburgh volleyball coach Dan Fisher said he’s to blame after the Panthers lost in the NCAA tournament semifinals for a record fifth straight season Thursday night.

Top-seeded Pitt was swept by No. 3 Texas A&M 29-27, 25-21, 25-20 and failed to advance to the program’s first national championship game.

The Aggies finished the three sets with a .382 hitting percentage and 52 kills; the Panthers hit .344 with 45 kills.

In Sunday’s championship match, Texas A&M will face Kentucky, a five-set winner over Wisconsin in the other semifinal.

“I guess the main story from a coaching standpoint is, we hit for a high-enough percentage, that’s for sure,” said Fisher, the 13th-year Panthers coach. “If you would have told me we would hit .350, I would have been pretty pleased with that.

“We were nowhere near as good as we needed to be defensively. … I thought we were ready. It’s on me and on us as coaches. We just weren’t good enough defensively.”

Pitt was eliminated in the national semifinals by Nebraska in 2021 and 2023, and by Louisville in 2022 and 2024.

“I’m proud of being consistently good and consistently in the hunt. But I’m pretty pissed off about it right now,” Fisher said.

On Thursday, Pitt junior and 2024 American Volleyball Coaches Association National Player of the Year Olivia Babcock had a game-high 22 kills. The 6-foot-4 right-side hitter, who is a finalist for the prestigious award again, fought back tears after the loss.

“Obviously, losing sucks, but I don’t think there’s anything shameful or bad about losing in a final four,” Babcock said. “I mean only four teams got to play today. We were grateful enough to be one of them. Losing is always hard.”

She echoed Fisher’s comments on the defensive play.

“Offensively, we were great the entire night,” she said. “Normally, we’re better at getting block touches and we are making more digs. Today, I feel that we just weren’t up to our standard.”

Pitt beat Purdue in the regional finals to become the first team since Texas (2012-16) to make five straight final four appearances. The Longhorns won the national championship in 2012 and were the runners-up in 2015 and 2016.

Link

Sports

Inaugural K-State Relays High School Meet Set for April 2026

Published

1 hour ago

December 19, 2025

Your Sports Nation

MANHATTAN, Kan. – The best high school track and field athletes from the state of Kansas and surrounding states will descend on Manhattan this spring as Head Track and Field Coach Travis Geopfert and Athletics Director Gene Taylor have announced details for the inaugural K-State Relays at the R.V. Christian Track Complex.

The meet, which will be held April 10-11, will consist of six different relay events as well as seven field events and will infuse the Manhattan community with visitors from all over the state. The unique format will score the relay events and will crown both a boys and girls team champion.

“We are thrilled to host this event and help support high school track and field here in the state of Kansas,” Geopfert said. “This will be a high school-only meet that will allow every school in the state of Kansas to come to Manhattan and have their athletes compete against the best that this state, and surrounding states, have to offer.”

The relay events include the 4×100, 4×400, 4×800, sprint medley relay, distance medley relay and shuttle hurdle relay. The field events to be contested are the long jump, triple jump, shot put, discus throw and javelin throw with a field size of 32 athletes. The high jump and pole vault will have up to 24 participating athletes. The Cliff Rovelto Indoor Track will be utilized as a warm-up area while Bramlage Coliseum will house the team camps. The close proximity of these three facilities will make for a seamless experience for athletes and coaches.

“We wanted to create a unique team concept, with team-scored relays only on the track,” Geopfert added. “This allows hundreds of athletes to compete as a team in a condensed time frame that’s exciting for all track and field fans. We also wanted to make sure we created an opportunity for the best field event athletes in the state to compete. This is a slightly different concept from the traditional ‘Relays Meet’ but we’re hopeful the team score, the condensed schedule and the opportunity for elite field event competition, will attract and give a great opportunity for these high school athletes.”

Events such as the K-State Relays also provide the department with the opportunity to host visitors to not only see the Wildcat program and facilities up close but also spend time in the Manhattan community.

“When we look at hosting outside events, we want to ensure that they provide value to our department and programs, make sense from a cost/revenue perspective and are beneficial to the Manhattan community,” Taylor said. “We feel this event checks all the boxes, and we look forward to welcoming high school track athletes and their families to Manhattan in April.”

More information, including detailed schedules and ticket information, will be announced in the coming months. High school coaches and teams interested in participating in the event can contact Chris Goodwin at (785) 473-6661 or cgoodwin@kstatesports.com.

— k-statesports.com —

How to follow the ‘Cats: For complete information on the K-State Track and Field and Cross Country Teams, visit www.kstatesports.com and follow the team’s social media channels on X (formerly Twitter), Instagram and Facebook.

Link

Sports

Badgers fall to Kentucky in National Semifinals

Published

1 hour ago

December 19, 2025

Your Sports Nation

KANSAS CITY, Mo. (WMTV) – The Badgers Volleyball team lost to Kentucky Thursday night and failed to advance to the National Championship game on Sunday.

Wisconsin lost to the Wildcats 3-2 in Kansas City.

Kentucky will play Texas A&M on Sunday afternoon for the National Championship.

Click here to download the WMTV15 News app or our WMTV15 First Alert weather app.

Link

Sports

Huskers year-end report shows concession sales up 75%, shares volleyball reseating data

Published

2 hours ago

December 19, 2025

Your Sports Nation

LINCOLN, Neb. (KOLN) – Athletic Director Troy Dannen reflected on another year of Nebraska Athletics, sharing highlights and achievements of the men’s and women’s sports teams and hinting at what’s to come.

In competition, Huskers excelled in multiple sports:

Nebraska volleyball team just completed a remarkable 33-1 season
Wrestling finished as the national runner-up as a team and two Husker wrestlers won individual national championships
Softball made an NCAA Super Regional appearance
Football earned a second straight bowl berth
Both basketball teams are undefeated and ranked in the AP Top 25.

This year, student-athletes set a school record with a 3.464 GPA, led the Big Ten Conference with 117 fall Academic All-Conference selections and once again posted a Graduation Success Rate over 90%, among the best in the nation. Dannen said they also made a positive impact in Lincoln and surrounding communities through their volunteer work.

Alcohol and food sales at Husker venues

The start of alcohol sales at all on-campus venues and the addition of new food options resulted in an increase of 75% in total concession revenue compared to last year, Dannen said.

“More than 313,000 alcoholic beverages were served and new food options were added to the menu, resulting in an increase of 75% in total concession revenue compared to last year,” Dannen said.

The introduction of alcohol sales came with concerns about the impact on fan behavior, but Dannen said it remained consistent with the previous five years.

John Cook Arena reseating

The John Cook Arena reseating process planned for 2026 has drawn criticism from longtime season ticket holders.

Dannen said the athletic staff has developed a plan that ensures that season-ticket holders in 2025 will be guaranteed season-tickets next year.

Dannen said 10% of current season-ticket holders did not use their tickets this year but rather sold those tickets through secondary markets. Those tickets, originally purchased for a total of $600,000 by those ticket holders, were then resold for a total of $3.2 million on the secondary market. Ticket use for this purpose is strictly prohibited.

The accounts that resold the entirety of their tickets will be excluded from the ability to purchase season-tickets in 2026, Dannen said.

1890 Nebraska winding down operations

With the implementation of the House settlement, 1890 Nebraska, Husker Athletics’ NIL collective, has begun winding down its operations.

“Hundreds of Husker fans donated millions of dollars over the past 24 months to support NIL for our student-athletes, as the rules at the time permitted,” Dannen said the in the letter.

The House settlement now prohibits much of what 1890 Nebraska provided, but in turn allows the university to share $20.5 million directly with student-athletes as they pay to license their NIL rights.

The five sports primarily supported by the collective include the Nebraska wrestling team, football team, two basketball teams and the volleyball team.

Facility upgrades

Several Nebraska athletic facilities saw enhancements including the completion of the track and field complex, along with new facilities for golf, rifle, swimming and diving and bowling.

In 2026, the athletics department is planning to renovate the softball and baseball clubhouses. Dannen said they are also looking forward to expanding the Devaney Center.

Entertainment

Three shows have been scheduled to take place inside Memorial Stadium next year. Zach Bryan will perform on April 25, the Savannah Bananas on June 13 and The Boys from Oklahoma on Aug. 22.

“Our plan is to continue to utilize our facilities for outside events to bring new events to our spaces and to help drive entertainment options in Lincoln,” Dannen said.

Due to anticipated construction, Nebraska Athletics will hold off on booking events for Memorial Stadium in 2027.

The athletics department is expecting to make two “big announcements on the Husker women’s sports front” early next year that will have a tremendous impact on its female student-athletes.

Click here to subscribe to our 10/11 NOW daily digest and breaking news alerts delivered straight to your email inbox.

Link