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Beauty Plays the Long Game

When Netflix’s comedy series “Running Point” premiered earlier this year, viewers tuned in for its star-studded cast — including Kate Hudson and Brenda Song — and its fictionalised take on the rise of Jeanie Buss, the first female president of the Los Angeles Lakers. But the show’s unexpected breakout star wasn’t an actor: It was […]

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Beauty Plays the Long Game

When Netflix’s comedy series “Running Point” premiered earlier this year, viewers tuned in for its star-studded cast — including Kate Hudson and Brenda Song — and its fictionalised take on the rise of Jeanie Buss, the first female president of the Los Angeles Lakers. But the show’s unexpected breakout star wasn’t an actor: It was Sephora.

“Nothing bad happens at Sephora,” Hudson’s character quips in episode two, setting off a plotline that sees the LVMH-owned beauty retailer become the team’s primary sponsor, following a persuasive pitch to a Sephora executive: a third of basketball viewers are women who, as Hudson’s character puts it, “want glassy skin and a tight eyebrow game.”

For Sephora chief marketing officer Zena Arnold, the placement was a strategic move — and a preview of the brand’s deeper ambitions in sports. In January, the retailer announced it would be the title sponsor of Unrivaled, a new professional women’s basketball league. A few months later, it inked a deal with WNBA team the Valkyries, acquiring naming rights to the team’s 31,800-square-foot training facility, now known as the Sephora Performance Center.

“It was just so serendipitous that [the show] came out just as the news of our real life sponsorships were coming out,” Arnold told The Business of Beauty. “People love to see brands that can engage in meaningful ways.”

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Sephora is part of a growing cohort of beauty brands abandoning once-off campaigns in favour of long-term partnerships with sports leagues and teams. While the 2024 Olympics saw a flurry of short-term beauty collaborations, the new playbook is about sustained cultural presence and aligning with the momentum behind women’s sports. Brands like Glossier, which has been the WNBA’s beauty partner since 2020, and Maybelline, which is the cosmetics partner of the New City Marathon, have taken note.

Women’s sports are drawing unprecedented attention in the US. The NCAA Women’s Basketball Championship peaked at 24 million viewers in 2024. The WNBA, one of the fastest-growing brands in sports, attracted over 54 million regular season viewers last year — a 170 percent year-over-year increase. And it’s not just basketball: women’s soccer is booming too, with league-wide attendance hitting a record 2 million in 2024.

Brands entering this space are often first movers, giving them an advantage in defining what beauty looks like in a sports context. Many are also leveraging the gender pay gap in professional sports – investing in women’s teams and leagues not only as a show of support, but as a long-term equity play. These long-term partnerships are also opening new pathways to engage male audiences, particularly in skincare and grooming.

“Even though you may be first, it’s not enough to put a logo on a stand,” said Patrick O’Keefe, E.l.f Beauty’s vice president of integrated marketing. “It’s going deep into a community, and being a part of that community, and serving the underserved.”

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Playing to Win

For many beauty brands, participation isn’t enough; they want to own their sports.

E.l.f. Cosmetics has made bold bets on emerging leagues with limited mainstream visibility, including the Professional Women’s Hockey League, which was founded in 2023, the Wonder Women of Wrestling Tournament, the largest high school girls wrestling competition in the United States. These aren’t legacy sports platforms with established global audiences — and that’s precisely the appeal.

“Every one of these sports brings something unique and different,” said O’Keefe.

E.l.f Cosmetics has cast a wide net. The brand is also a partner of the Indy 500 and the Billie Jean King Cup, and in March was named the official makeup and skincare partner of the National Women’s Soccer League, a tie-up that is expected to pay dividends as Americans turn their attention to the sport ahead of the 2026 FIFA World Cup.

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But even for first movers, the stakes are high. Brands need to understand the culture of the fan base before entering the sector — and resist the urge to lead with their own agenda.

“It’s not just about what the brand wants,” said Yasmin Dastmalchi, General Manager for the US at Nyx Cosmetics, which is the sponsor of Angel City FC. The most effective partnerships, she added, are those that honour the athlete or team’s journey, not just their image.

For Nyx, that means embedding into the club’s culture with fan-first activations. The brand runs in-stadium and on-the-ground experiences, from product sampling to branded halftime segments and community events. On Saturday, the brand will lead the team’s coin toss — featuring a cameo by Mr. Gluey, its life-size face primer mascot.

The brand also leans into city pride, a natural fit for a company headquartered in Los Angeles. “It’s about showing up in a way that feels native to the city,” Dastmalchi said.

Nailing the Message

These partnerships offer beauty brands an opportunity to step into purpose-driven narratives and, in doing so, connect with fans on conversations around equity, access and visibility.

One of E.l.f. Cosmetics’ impact initiatives hopes to keep girls in sports longer — a critical issue as girls are twice as likely as boys to drop out of athletics around puberty, according to data from Women In Sports. For Sephora, the focus is on pay equity, aligning with the broader fight for fair compensation in women’s professional leagues. Mielle Organics, which is the textured hair care partner of the WNBA, has made representation its cornerstone — especially for Black women, who make up over 70 percent of players in the league but remain underrepresented in mainstream beauty marketing.

The brand is also pushing boundaries with its retail activations, bringing its partnership with the WNBA to life off of the court. This month, Walmart stores across the US will feature an end cap in the Mielle section showcasing WNBA athletes, and the haircare label will also launch a league-sponsored internship programme in the business of basketball for students at historically Black colleges and universities.

“While we have amazing women playing in the sport actively, the opportunities for them to continue their professional career in the sport is limited,” said Omar Goff, Mielle Organics’ president. “The internship programme will open up pathways for these students to get more opportunities beyond the court if they’re unable to actually make it on Draft day.”

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Beauty Mans Up

Sports tie-ups are as much about reaching male consumers as they are about supporting women’s leagues.

That’s true for La Roche-Posay, the L’Oréal-owned dermatologic brand that has been the official sunscreen partner of the US Open since 2021, and has since added the Miami Open, BNP Paribas Open and Mubadala Citi DC Open to its roster. Tennis, with its co-ed appeal and global reach, offers the label a unique opportunity to connect with male audiences in a context that feels relevant and non-intimidating.

These efforts are supported by a growing lineup of male athlete ambassadors, including Frances Tiafoe, Taylor Fritz and Jannik Sinner, as well as free sunscreen giveaways at matches. So far, it’s working: sunscreen remains La Roche-Posay’s top-selling category among men.

While the immediate focus is on sun protection, the long-term strategy is brand conversion — using sports as an entry point to introduce male consumers to skincare and build loyalty across additional categories.

Doubling down on tennis and sun-care helps the brand build “cultural credibility,” said Rachelle Mladjenovic, General Manager at La Roche-Posay’s American division. “Anybody can be a sponsor, but to go to that depth takes time, relationship building and consistency in messaging.”

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Liberty softball transfer portal tracker 2025

The transfer portal for softball opened May 18 and will remain open until June 16, providing a window for players to enter the portal during this time period. Liberty softball has been very active in the portal in recent years and are expected to be once again as head coach Dot Richardson and the Lady […]

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The transfer portal for softball opened May 18 and will remain open until June 16, providing a window for players to enter the portal during this time period. Liberty softball has been very active in the portal in recent years and are expected to be once again as head coach Dot Richardson and the Lady Flames look to build off the program’s first ever Super Regional appearance.

This page will track which Liberty players enter the transfer portal and which players in the portal decide to transfer to the Flames. It will be updated for each addition to either category.

TRANSFERRING TO LIBERTY

TBD

TRANSFERRING FROM LIBERTY

5/27/25: 2B Brooke Wildes

Wildes redshirted in 2024, her first season with the Lady Flames. This past spring, she played in two games and was 0 for 1 at the plate.

5/26/25: P Tyler Oubre

Oubre transferred to Liberty from Louisiana prior to the 2024 season. She appeared in 12 games with 5 starts during her first season on the Mountain, going 2-2 with a 3.73 ERA with one complete game shutout and one save. She had 13 walks and 14 strikeouts in 35.2 innings. This past spring, Oubre had 9 appearances with 4 starts. She posted a 2-0 record with a 2.45 ERA while walking 14 and striking out 17 in 20 innings pitched.

5/26/25: C Madi Bachman

The younger sister of Liberty pitcher Paige Bachman, Madi transferred to Liberty after spending the fall of 2023 at UTEP. From Fredericksburg, Virginia, Bachman redshirted in 2024 and did not record any stats in 2025 for the Flames.

5/21/25: IF Kerissa Howell

In 2024, Howell played in two games while making one start at third base, going 1 for 4 at the plate. In 2025, she did not record any stats.

5/19/25: IF Vanessa Perez

Perez redshirted at Liberty in 2024 and did not record any stats this past spring.

5/19/25: OF Mariah Bazile

Bazile redshirted in 2024, and she played in one game in 2025, walking once.



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How much does NiJaree Canady make in NIL compensation at Texas Tech?

Why Texas Tech could blow up the 2025 WCWS bracket The Oklahoman’s Jenni Carlson breaks down why Texas Tech and NiJaree Canady will be the team to break the Women’s College World Series bracket this year. One year removed from leading Stanford to back-to-back Women’s College World Series appearances and winning the USA Softball Collegiate […]

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One year removed from leading Stanford to back-to-back Women’s College World Series appearances and winning the USA Softball Collegiate Player of the Year award, NiJaree Canady has single-handedly pitched No. 12 Texas Tech to Oklahoma City while continuing to be the best pitcher in the country.

She’s also the most expensive arm in college softball.

The 6-foot junior right-hander has delivered on every dollar of her record-breaking NIL deal with Texas Tech. She has taken the Red Raiders on a historic run, leading the program into the Women’s College World Series for the first time.

Texas Tech begins its chase for its first national championship at 7 p.m. ET on Thursday, May 29 against Ole Miss at Devon Park in Oklahoma City.

Here’s what to know about Canady’s NIL situation at Texas Tech ahead of the Women’s College World Series:

How much does NiJaree Canady make at Texas Tech?

Canady signed a one-year, $1,050,024 NIL contract with Texas Tech’s NIL collective, The Matador Club, last July when she transferred to the Red Raiders from Stanford, according to ESPN.

Her contract is broken down to $1 million for Canady herself, $50K for living expenses and $24 for her jersey number.

NiJaree Canady Texas Tech NIL situation, explained

When Canady entered the transfer portal last July, it caused some shock waves throughout college softball, mainly because she excelled at Stanford and made the Women’s College World Series in back-to-back seasons with the Cardinal.

Canady choosing Texas Tech was also a bit of a shock.

The Red Raiders had just hired a new head coach in Gerry Glasco after his predecessor, Craig Snider, resigned. The sport’s biggest brands — Oklahoma, Texas and Tennessee, to name a few — were also involved in the Canady sweepstakes. But with name, image and likeness dominating all college sports, the Red Raiders had a life-altering package for Canady.

On top of Glasco, the two catalysts behind Texas Tech’s negotiation efforts with Canady were Tracy and John Sellers, former Texas Tech athletes who are two of the Red Raiders’ biggest boosters. Tracy Sellers played softball at Texas Tech from 2001-03 and made 89 starts while totaling 58 hits.

“My message was: We’re talking about Bo Jackson. We’re talking about Herschel Walker,” Glasco told ESPN on what he told the Sellers. “We’re talking about a once-in-a-generation player that’s already made a name all over America. She’s a folk hero in our sport and she’s a sophomore.”

Canady then came down to Lubbock, Texas, for a visit with the Red Raiders.

“We look at it as they deserve it just as much (as male athletes). She worked so hard to be the No. 1 pitcher in the country. … I left that meeting and thought, this is who I would love to put a lot of effort into because of who she is,” Glasco told ESPN regarding Texas Tech’s financial commitment to Canady.

So, how did the nation’s best pitcher and reigning USA Softball Collegiate Pitcher of the Year hit the open market? According to The Athletic, Canady’s family approached Stanford’s NIL collective, Lifetime Cardinal, seeking a new NIL deal for her during her freshman season.

Stanford and Lifetime Cardinal did not give a new deal to Canady that season. The NIL collective also didn’t give Canady a new NIL contract last season, when she was named the best player in college softball, until the last day the NCAA portal was open.

So, Canady hit the portal. The belief was the starting rate for Canady was in the range of $100,000-$150,000, per The Athletic.

Stanford was prepared to follow up its initial offer to Canady with a “much larger offer” that would have been “within shouting distance” of Texas Tech’s offer to Canady, per The Athletic. However, once Canady took her recruiting visit to Texas Tech, the odds of her returning to Stanford took a turn for the worse.

The Red Raiders also let Canady do something she was unable to at Stanford: hit. In 55 games this season, Canady has posted a .312 batting average with a slugging percentage of .720 and an on-base percentage of .454. She has recorded 34 RBIs, 29 hits and 11 home runs.

The Red Raiders checked all the boxes for Canady while making her a $1 million arm.

NiJaree Canady stats

Canady enters the Women’s College World Series with the nation’s best ERA (0.89) in 205 innings of work. She’s struck out 279 batters and recorded a 30-5 record.

Here’s a year-by-year breakdown of Canady’s collegiate stats:

  • 2023 (Stanford): 17-3 record in 33 appearances (10 complete games) with a 0.57 ERA, 218 strikeouts and four saves in 135 innings of work. She allowed 64 hits and 13 runs (11 earned runs).
  • 2024 (Stanford): 24-7 record in 41 appearances (29 complete games) with a 0.73 ERA, 337 strikeouts and five saves in 230⅔ innings of work. She allowed 116 hits and 37 runs (24 earned runs).
  • 2025 (Texas Tech): 30-5 record in 40 appearances (33 complete games) with a 0.89 ERA, 279 strikeouts and two saves in 205 innings of work. She’s allowed 107 hits and 37 runs (26 earned runs).



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Sarkisian refutes report Texas’ roster could cost $40M

Head coach Steve Sarkisian is refuting a report that states Texas’ 2025 roster budget is between $35 million and $40 million. The reported one-time expense exceeds the $20.5-million revenue-sharing allotment that’s expected to be in place once the House vs. NCAA antitrust settlement is resolved. The looming resolution to the court case would limit the […]

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Head coach Steve Sarkisian is refuting a report that states Texas’ 2025 roster budget is between $35 million and $40 million.

The reported one-time expense exceeds the $20.5-million revenue-sharing allotment that’s expected to be in place once the House vs. NCAA antitrust settlement is resolved. The looming resolution to the court case would limit the amount of funds that schools can funnel to their roster. The school’s collective, Texas One Fund, is reportedly paying out through NIL contributions but is expected to be phased out in favor of the revenue sharing and other NIL corporations.

“What’s frustrating on that is that it was a little bit of irresponsible reporting,” Sarkisian said in an interview on SiriusXM’s SEC Radio, according to KXAN’s Billy Gates. “One anonymous source said that’s what our roster was. I wish we had $40 million on our roster, we’d probably be a little bit better team than we are.”

What Sarkisian said upset him the most about the report is that he wasn’t questioned prior to the story being published.

While Sarkisian insists the totals being floated around aren’t accurate, he admitted that investing money into roster-building has become common in college football.

“The idea to think that other schools aren’t spending money to get players … it’s the state of college football. It is what it is,” he said.

Sarkisian has guided Texas to success over the past few years. The Longhorns won the Big 12 title in their final season in the conference in 2023 and appeared in the SEC championship game last year. The 51-year-old shared he’d like “another $15 million or so” to improve his roster.

Quarterback Arch Manning is expected to lead a potent offense while Anthony Hill and Colin Simmons star on the defensive side. The Longhorns will kick off next season against reigning national champion Ohio State on Aug. 30.



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Quarterback Dads give college football coaches nightmares like never before, but there’s hope

Be like Jay Underwood, Quarterback Dads. The father of Michigan super freshman Bryce Underwood is one of the good ones. There are good ones despite the constant barrage of headlines about Quarterback Dads gone wild — Carl Williams (Caleb’s dad) torching his son’s employer publicly, Nic Iamaleava (Nico’s dad) bungling a good situation at Tennessee, […]

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Be like Jay Underwood, Quarterback Dads.

The father of Michigan super freshman Bryce Underwood is one of the good ones. There are good ones despite the constant barrage of headlines about Quarterback Dads gone wild — Carl Williams (Caleb’s dad) torching his son’s employer publicly, Nic Iamaleava (Nico’s dad) bungling a good situation at Tennessee, Deion Sanders (Shedeur’s dad) doing whatever he did to contribute to a fringe NFL first-round talent going in the fifth round, and so on.

Those are three success stories at the glamor position of American sports, of course, which means some parental credit must be due. But some of the behaviors match that of countless Quarterback Dads whose sons’ names aren’t known, whose misdirected ambition and absence of perspective make them college football outlaws of sorts.

“Quarterback Dad” is generally not a compliment among the college coaches I talked to for this piece, some of whom have stopped recruiting quarterbacks who checked every box except: Can we tolerate his dad?

“We’re picking the dad almost as much as we’re picking the quarterback,” said a Power 4 head coach, who was granted anonymity, like others in this story, so he could speak freely on the subject. “Every person in this business has horror stories.”

The explosion of money in the game in the past few years has made things only more toxic. But I’m here to tell you there’s hope.

There’s hope, in part because, at some point, college athletics will become less chaotic. That’s probably going to require collective bargaining at some point. But it will happen, and it means player movement will slow down and compensation will be fairly determined by professionals. Less chaos in college football should mean less chaos among its various factions.

Also, at least there’s awareness of the Quarterback Dad dynamic. We’re talking about it. People are trying to make things better, including the guy who wrote the actual book on Quarterback Dads, the guy who presents Jay Underwood as a “how-to” of sorts for those with pigskin-slinging children.

Donovan Dooley is a prominent quarterbacks coach who counts Bryce Underwood among his clients, has worked with the family for years and noted in that 2022 book (written with sportswriter Teddy Greenstein and aptly titled “Quarterback Dads: Wild Tales from the Field”) that Jay had previously been “the classic Quarterback Dad, in every maddening sense.”

This included Jay’s proclamation, when Bryce was closer to elementary school than graduation, that he could “be the LeBron James of football.” Invoking the (arguable) GOAT of another sport is a classic sign of the Not-In-Touch-With-Reality Dad, and Jay’s admitted overzealousness in critiquing his son screamed Helicopter Dad. These are two of the 12 types of problematic Quarterback Dads detailed by Dooley (he lists three good types).


Bryce Underwood’s dad, Jay, has remained largely in the background and allowed his son to enjoy the spotlight of being the No. 1 recruit in the nation. (Mike Mulholland / Getty Images)

It all changed when Jay, with Dooley’s help, realized how strained his relationship with his son was getting. To save it, he needed to revert to being just a dad and take the pressure off his son.

“Total turnaround,” Dooley, whose Quarterback University is based in Detroit, said last week. “Now, Jay stays in the background a lot. Hell, I don’t even know if some of the staff at Michigan know him. It’s usually not that way when your son is a prime guy like this, but he sits back and lets Bryce do his thing.”

To that point, Underwood could not be reached to speak on the topic.

This is the kind of reform Dooley seeks to foster. Not that he’s seen enough of it. The urge to help goes back to his Detroit childhood as a future high school and college quarterback, dealing with a father he described as “crazy as hell” when it came to pushing him in football.

The book inspired an outpouring of letters and emails, Dooley said, from fathers who apologized for their behavior and from both mothers and fathers who thanked him for forcing moments of clarity with his storytelling.

But Greenstein and Dooley wrote it in the early days of the dirtiest phrase in college football coaching: “NIL and the transfer portal.” For folks in that profession, NIL, the transfer portal and the Quarterback Dad make up the unofficial unholy trinity of the sport.

“It’s heightened the anxiety around everything,” Dooley said of Quarterback Dads now having seven-figure paydays as incentive and free movement as leverage. “I mean, you’ve got dads, not long after kids get out of the womb, kids that are 5 years old, coming up with logos and slogans for social media to get attention. You’ve got dads talking dollar amount with coaches before they ever talk football or academics.”

How bad is it for some? One Power 4 coach contacted for an interview on Quarterback Dads replied: “Nah. I’m staying away from that.”

A Group of 5 head coach said he loved the topic and that it should be made into a documentary, but was fearful of telling any specific stories because “if it ever got back to me, I’d never get a quarterback again, ever.”

He did explain the difference between dealing with problematic Quarterback Dads now and five years ago.

“A dad texts, ‘Why aren’t we doing more quick game with my son? Why so much dropback game?’ S— like that,” the coach said. “Back before the portal, you text back something like, ‘Man, let’s sit down after the season and talk about this if you feel that way.’ Now? You pick up the phone immediately and talk through it. You explain why you’re doing what you’re doing, in detail.”

This isn’t necessarily all bad, the coach said, because “we really should be giving our kids more ‘whys’ in today’s game and we should be thinking about it collaboratively.”

It’s just harder to be collaborative with someone who, unlike the quarterback in question, doesn’t play the game and doesn’t know the concepts or what it takes to execute them. This can be the mark of The “We” Dad in Dooley’s book (the dad who thinks he’s also part of the team), The Stat-Hungry Dad or The Really-Not-In-Touch-With-Reality Dad. Or all three.

“Some of them, the wild, wild ones, are all 12,” Dooley said of categories that also include The Reminiscer, The Jealous Dad and The Braggin’ Dad. “Those are the ones who read the book and say, ‘I’m none of those.’ I’m like, ‘Dude, you’re all of those.’ ”

Dooley got to know the Iamaleavas on the recruiting circuit and considers Nic Iamaleava (who did not respond to a request for comment) a friend. He also considers him a cautionary tale.

As a Group of 5 assistant coach said about Nico Iamaleava’s abrupt departure from Tennessee amid reported financial conflict: “The kid’s in a perfect offensive system for him, he’s paid $2 million a year, even as a freshman to not play and redshirt, and you leave that for UCLA? That’s not the kid, that’s the people around him.”

As an outspoken expert on the topic, Dooley has also become a resource for college coaches in the past few years. This is not unlike college coaches who give frank assessments of their former players’ personalities for interested NFL personnel people. In this case, coaches hit up Dooley on what he’s observed and/or heard about various Quarterback Dads.

“I’m never going to say anything too negative,” Dooley said. “My code word is, ‘Yeah, that dad is wired a little different.’ That’s my polite way of saying, ‘S—, be ready for everything you don’t want.’”

What they want is what we all should want, which is for parents to not make life more difficult for their children by mangling experiences that should be positive and enriching.

If you’re like me and you’ve spent a lot of years as a parent around a lot of different sports, you’ve seen some ridiculous behavior from alleged adults. Economics, both in terms of the cost of higher education and the rewards possible for the tiny fraction of a fraction of elite athletes, dictates some of this.

It does not excuse completely missing the point of what both sports and parents are supposed to be.

“Sport is sacred,” Vanderbilt coach Clark Lea said. “It’s sacred because it’s a vessel of self-discovery. You learn to belong to yourself, so you can belong to something bigger. Sport is a place of belonging and community where you can gather a large body of people around one mission. That’s special, that’s sacred, but sports culture is sick right now.

“And you can experience that at any level of competition. There are a lot of parents who are focused on the performance of a child rather than the development of a child.”

This is not new.

I’ll keep unnamed the Quarterback Dad who used to call me frequently about 20 years ago, once assuring me the very bad team I covered had as much talent as Pete Carroll’s national champion USC Trojans and was poorly coached — that was very untrue, and he was very inebriated.

The late Marv Marinovich remains the standard of Quarterback Dad dysfunction, as first revealed in the 1988 Sports Illustrated story “Bred to be a Superstar” by Doug Looney about Marv’s QB son, Todd Marinovich. Marv used Eastern Bloc training methods to build him into a passing machine and essentially hijacked his childhood. Todd was a star recruit prohibited from eating fast food, a USC quarterback arrested for cocaine possession, a failed pro and now a dad speaking out on the right way to nurture kids in sports.

Plenty of Quarterback Dads care about that. Some of them fall into Dooley’s good categories — The Helpful Dad, The Hands-Off Dad, The Coach Dad. Archie Manning, who has said the 1988 SI story on Marinovich spooked him into taking special care with his boys, falls into all three.

So does Dave Henigan, said Memphis coach Ryan Silverfield. Henigan is the head coach at Ryan High School in Denton, Texas. His son Seth just wrapped up four years of starting for the Tigers. Opportunities to leave and make more money emerged. Conversations about fair compensation happened, as they should.

Development, relationships and happiness prevailed. Seth threw for more than 14,000 yards, and now he’s with the Jacksonville Jaguars as an undrafted free agent.

“Stability should matter,” Silverfield said. “And transparency. A huge part of this whole thing is both sides being transparent with each other.”

Sometimes that still results in a change in environment, and sometimes that’s the right choice. I wanted to interview one of the most impressive Quarterback Dads I’ve encountered for this story, in part because I can see how his son’s movement — a fourth school in four years starting this fall — could give a completely false impression of their outlook.

Mike Wright, now at East Carolina, just wants a chance to play after coming up short at Northwestern, Mississippi State and Vanderbilt. Big Mike Wright just wanted to support his son. Tragically, Big Mike passed away recently at age 49.

“He was an example of a dad who always functioned in support of his son, not his football player, you know what I mean?” Lea said.

“My father never played football, but he loved his kids,” Mike Wright said of an engineer who tutored athletes while a student at the University of Tennessee. “Whatever we loved to do, we made it his passion.”

I did a story on the Wrights, a delightful family of six, in 2022 before Wright embarked on his starting opportunity at Vanderbilt. I went back through the notes last week and found some Big Mike Wright quotes that didn’t make the story.

He said: “I tell my kids, ‘Put your phones down, don’t listen to the noise, don’t listen to the chatter. Have fun and play football and don’t stress out too much.’ ”

He said: “Your life is an interview and everyone around you is the interview panel. So first of all, stay humble.”

He said: “Even in high school, Mike went through adversity and it wasn’t easy. At one point, I texted his coach and said, ‘I really appreciate you, because you’re making him earn everything.’”

Hey, Quarterback Dads: Be like Big Mike.

(Top photo of Nico and Nic Iamaleava: Donald Page / Getty Images)



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‘NIL money is crazy’ – 2025 Draft projected first-rounder announces shock decision over his NBA future

A projected 2025 NBA first-round pick has revealed a stunning decision over his future. The announcement was made on Tuesday, with just under a month to go until the 2025 NBA Draft. 3 UAB Blazers forward Yaxel Lendeborg holding his AAC Tournament MVP trophy in March 2024Credit: Getty 3 Lendeborg spotted during a November 2024 […]

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A projected 2025 NBA first-round pick has revealed a stunning decision over his future.

The announcement was made on Tuesday, with just under a month to go until the 2025 NBA Draft.

UAB Blazers basketball player Yaxel Lendeborg holding the Most Outstanding Player trophy.

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UAB Blazers forward Yaxel Lendeborg holding his AAC Tournament MVP trophy in March 2024Credit: Getty
UAB Blazers forward Yaxel Lendeborg (#3) during a basketball game.

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Lendeborg spotted during a November 2024 gameCredit: Getty

The NCAA deadline for players to withdraw from the NBA Draft and maintain college eligibility is Wednesday at 11:59 pm ET.

So on Tuesday, ESPN’s Shams Charania reported that Yaxel Lendeborg will withdraw from the 2025 NBA Draft to spend his final collegiate season at the Michigan Wolverines.

The decision comes as a surprise, as Lendeborg was a projected first-round pick in the 2025 NBA Draft.

“While it’s been and still is a dream of mine to play in the NBA, I feel the development and growth as a player and a person I will gain at the University of Michigan will be very beneficial,” Lendeborg told ESPN.

Fans were stunned at Lendeborg’s decision to remain in college for one more season.

“Did NOT see this one coming,” one wrote.

“I am kinda shocked by this,” another commented.

“NIL money is crazy,” a third added.

Lendeborg played for the UAB Blazers from 2023 and 2025.

Last season, the 22-year-old averaged 17.7 points, 11.4 rebounds, 4.2 assists, 1.8 blocks, and 1.7 steals per game.

‘Every Knicks fan needed this’ – Stephen A. Smith handed prop by Malika Andrews after being left ‘feeling sick’

Lendeborg also shot 55 percent from two-point range and 36 percent from deep.

He was the AAC Tournament MVP in 2024 and received a first-team All-AAC and AAC Defensive Player of the Year nods in each of the last two campaigns.

Lendeborg was the No. 1 big man in the NCAA transfer portal and committed to coach Dusty May in April.

He was the No. 1 big man in the NCAA transfer portal and committed to coach Dusty May in April.

The 6-foot-9 Lendeborg’s draft stock was rising after his performance in the NBA Draft combine earlier this month.

Headshot of Yaxel Landeborg at the NBA Draft Combine.

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Landeborg was projected to be a first-round pick in the 2025 NBA Draft after a productive junior season and NBA Draft combine performance this monthCredit: Getty

Lendeborg was expected to be drafted between the No. 20 and No. 30 picks.

But he has the chance to be drafted earlier in the 2026 NBA Draft.

And Lendeborg will be part of a Wolverines squad that has aspirations to win the NCAA tournament next season.

Michigan appeared in the Sweet 16 of the 2024-25 NCAA tournament.



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Tennessee baseball lands commitment from top JUCO prospect

Tennessee baseball and Tony Vitello have worked more magic in the transfer portal. This time, it was landing a junior college hurler, Matt Barr. The pitcher has played just one collegiate season, but is draft eligible. He is expected to be a high selection in the upcoming MLB draft and may not ever make it […]

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Tennessee baseball lands commitment from top JUCO prospect

Tennessee baseball and Tony Vitello have worked more magic in the transfer portal.

This time, it was landing a junior college hurler, Matt Barr.

The pitcher has played just one collegiate season, but is draft eligible. He is expected to be a high selection in the upcoming MLB draft and may not ever make it to campus.

Junior college players are eligible to enter the draft at any time and are not limited to the age rules that NCAA players are before being drafted.

TALK ABOUT IT IN THE ROCKY TOP FORUM

“I am humbled and proud to announce my commitment to further my baseball career at the University of Tennessee,” Barr wrote in his announcement on Instagram. “Thank you to my family for their support every step of the way. Thank you to my NCCC teammates and coaches for an unforgettable season and pushing me to this point. Thank you to the Tennessee coaching staff for this opportunity and #GBO.”

According to PerfectGame’s rankings, Barr is the top junior college prospect in the country. This was more recently updated in April.

Barr is out of Niagra Community College. This is the same school former Vols transfer commit Eric Rataczak was from. He ultimately was drafted and opted to begin his professional career instead of joining Tennessee, though.

Barr threw 57 innings at NCCC with a 10-0 record including 1.74 ERA and 0.75 WHIP. He struck out 94 batters.

This is now the third pitcher addition Tennessee has brought in since the season began. The Vols also hold commitments from juco pitcher Mason Estrada and UNC Asheville pitcher Clay Edmondson.

Tennessee is set to begin its NCAA Tournament run on Friday against Miami (OH). The No. 14 national seed Vols will host the regional in Knoxville with Wake Forest and Cincinnati also in attendance.

Tennessee is matched up with No. 3 national seed Arkansas for super regionals if the Vols can get to that point.

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