“BetShield aims to accelerate the evolution of the Brazilian market with technology and innovation”

BetShield offers a complete technological solution to promote responsible gaming, with real-time monitoring of bettors’ behavior on multiple platforms. The platform complies with Ordinance 1,231/2024 and the LGPD, ensuring data security and privacy.

Among its initiatives, Pausebet.com.br stands out, a self-exclusion center that allows users to voluntarily withdraw from betting. In addition, BetShield grants a certification seal that recognizes operators committed to the integrity and security of the sector.

GMB – How did the idea of creating BetShield come about? What motivated you to undertake the responsible gaming segment?

Thiago Iusim – I worked for many years building large brands in regulated markets such as tobacco and alcohol, in addition to working with technology and data in consulting. When studying the betting market and understanding the challenges of responsible gaming, I realized that the solution needed to go far beyond communication.

It was necessary to create technological tools capable of identifying risks in a predictive, independent and multi-operator way. Bettors have multiple active accounts and move between operators guided by balance availability, odds and authorized incentives. Risk is not local, it spreads throughout the ecosystem, and risk management needs to reflect this reality.

What was the biggest challenge you faced in creating BetShield and how did you overcome it? Transforming an innovative concept into reality and having this concept recognized and valued by the market. We still hear from few operators that they already have their own betting monitoring and protection tools.

What we propose is not to replace, but to complement these internal solutions with a layer that no individual tool can offer: independent, multi-operator behavioral monitoring.

How do BetShield’s monitoring and self-exclusion solutions work in practice? How have operators responded?

PcIM (Predictive, Cross-Operator, Independent Monitoring) analyzes betting behavior in real time, detects risk patterns, and sends alerts so that operators can act in accordance with their own policies.

Pausebet is a centralized self-exclusion hub, ready to be adopted by any regulated jurisdiction. The reception has been excellent, as there is a growing demand for best practices and solutions that strengthen responsible gaming, increase retention, LTV, and improve return on investment.

How does BetShield ensure the protection of user data, especially with the entry into force of the LGPD?

We strictly follow LGPD, GDPR and the highest international standards, using anonymization, encryption and information governance processes, ensuring that no sensitive data circulates between operators. Our partner and Chief Data Officer came from the largest brewery in the world, a highly regulated market committed to best practices in data collection, processing and activation. We apply the same security standards adopted by the largest global companies.

How does BetShield position itself in light of the new social responsibility requirements of Brazilian regulations?

We are 100% compliant with Ordinance 1.231/24, but we seek to go beyond the norm. Our technology raises the standard of player protection, strengthens the reputation of operators and minimizes regulatory risks.

Is the Brazilian market prepared to adopt a solid culture of responsible gaming? What is still missing?

We are at the beginning of the journey. With only a few months of regulation, the market is still adjusting, but we see a strong commitment from operators to build a modern and lasting culture of responsibility. Our role is to accelerate this evolution with technology and innovation.

Has BetShield’s certification seal been well accepted by operators? Can it be a competitive advantage?

Without a doubt. Our certification shows the public and the regulator that the operator goes above and beyond what is required. In a market where entry bonuses have been banned, the perception of responsibility and brand strength have become strategic differentiators that can dictate major changes in the sector.

Does BetShield use its own technology? What role does innovation play in the products it offers?

Yes. All of our technology is proprietary and developed internally by a team specialized in software engineering, data science and applied mathematics.

Innovation is at the heart of what we do: big data, machine learning and artificial intelligence make our solutions robust, efficient, easy to integrate and frictionless for the bettor.

Are there plans to expand beyond Brazil? Are other countries on the radar?

Yes. Our modular and scalable architecture allows us to operate in any regulated jurisdiction. We are already in talks with operators and regulators in other international markets.

How do you imagine the future of the betting sector in Brazil in the next five years, especially regarding the protection of bettors?

I see a more mature, transparent and sustainable market. Operators will be better prepared, tools will be more consolidated and a culture of responsibility will be strengthened. The future will be based on innovation, trust and commitment to the bettor.

What message would you leave for operators that have not yet incorporated effective responsible gaming practices?

Responsible gaming cannot be seen as a cost center; it is a strategic investment. It needs to go beyond compliance and be treated as a marketing tool that strengthens brands, differentiates operators and brings financial returns.

We created BetShield with a clear mission: to drive the evolution of the global iGaming sector through innovation.

Source: Exclusive GMB