Connect with us

NIL

Big Tech Sports Stocks Help to Dominate Market in 2024

During a time of robust stock market performance, those seven big tech tickers make up roughly 35% of the total market capitalization of the S&P 500, up from approximately 30% last year. The contribution of the top seven stocks to the index had hovered around or below 20% for most of the past 40 years. […]

Published

on

Big Tech Sports Stocks Help to Dominate Market in 2024

During a time of robust stock market performance, those seven big tech tickers make up roughly 35% of the total market capitalization of the S&P 500, up from approximately 30% last year. The contribution of the top seven stocks to the index had hovered around or below 20% for most of the past 40 years. It has risen considerably from 15% on New Year’s Day in 2015, and skyrocketed starting in 2020.
Apple, specifically, with a market cap of .8 trillion, accounted for 7.65% of the S&P 500 at the start of 2025—the highest percentage for a single stock since at least 1980, according to Yahoo! Finance. There had never even been a trillion American company until Apple reached the milestone in 2018.

Three of the lesser performers in a group of seven high-performing stocks in the technology sector—Apple (+33%), Alphabet (+37%) and Amazon (+50%), all of which have partnerships with the sports industry—far outpaced the S&P 500 (+23%). Along with Nvidia, Microsoft, Meta and Tesla, those stocks, sometimes referred to as the “Magnificent Seven,” accounted for more than half the gains of the entire cohort of 500 publicly traded companies.

Overall, the stock market had a strong 2024, even as Americans worried about the economy. The S&P 500 hit an all-time high on 57 different days and rose 23% during the year, with interest rate cuts, declining inflation and rising profits among the driving factors.

Alphabet also plunged into sports in 2022 by dishing out billion annually to make YouTube the exclusive home of NFL Sunday Ticket. Google’s parent company earned 7 billion in 2023 revenues.

Amazon, though, was the true pioneer in the space back in 2021 when it bought the exclusive rights to Thursday Night Football, which costs it just a tick above billion per year. Jeff Bezos’ company, which brought in 5 billion last year, has since one-upped its competitors by landing a share of the next NBA rights package worth roughly .8 billion per season from 2025-26 through 2035-36.

Apple is one of several large tech companies to strike media rights deals with major sports properties in recent years when it inked a 10-year partnership with MLS in 2022. The tech giant pays 0 million a year for its rights, a drop in the bucket compared to its 3 billion in 2023 revenues.

The tech giants have planted their feet in sports media rights—and they are here to stay, especially as long as they continue to rake in money. And, if 2024 was any indication, their influence on the broad market is only trending upward.

When Amazon began exclusively broadcasting NFL games a few years ago, the notion of a tech company streaming primetime football seemed bizarre. Now, it’s normal. Both of the 2024 NFL Christmas games broadcast on Netflix ranked among the 50 most-watched U.S. broadcasts of 2024 despite not being available to viewers on traditional TV.

NIL

Darryn Peterson, AJ Dybantsa headline eight freshmen to watch during the 2025-26 college basketball season

The final 247Sports recruiting rankings for the 2025 class revealed on Wednesday featured little surprise at the top. Kansas signee Darryn Peterson finished as the No. 1-ranked player. He was followed closely by BYU signee AJ Dybantsa, Duke signee Cameron Boozer (the son of former Duke All-American Carlos Boozer), Tennessee signee Nate Ament and Arkansas […]

Published

on


The final 247Sports recruiting rankings for the 2025 class revealed on Wednesday featured little surprise at the top. Kansas signee Darryn Peterson finished as the No. 1-ranked player. He was followed closely by BYU signee AJ Dybantsa, Duke signee Cameron Boozer (the son of former Duke All-American Carlos Boozer), Tennessee signee Nate Ament and Arkansas signee Darius Acuff to round out the top five.

The 2026 NBA Draft may be over 13 months away, but the race for the lottery, particularly the No. 1 overall pick, is officially on. Peterson, Dybantsa and Boozer all have an early case to go No. 1 next summer. The 2025-26 college basketball season will go a long way toward determining the final pecking order.

Former Duke star Cooper Flagg, the projected No. 1 overall pick for the upcoming 2025 NBA Draft, was once part of the 2025 recruiting class before he reclassified to play college basketball a full year early. Flagg has been projected to go No. 1 overall in the 2025 NBA Draft since.

More: Final rankings for 2025 class defined by top three of Darryn Peterson, AJ Dybantsa, and Cameron Boozer

Those three players, Peterson, Dybantsa, and Boozer, won’t be the only impactful players in a loaded incoming class. Acuff headlines Arkansas’ 2025 recruiting class that second-year Razorbacks coach John Calipari is bringing in, while Kiyan Anthony — the son of former NBA star Carmelo Anthony — will look to carry on his father’s legacy at Syracuse this season.

Here are eight freshmen to watch during the 2025-26 season.


Darryn Peterson, Kansas

Final ranking: No. 1

Peterson spent most of the recruiting cycle ranked behind Dybansta before jumping to the No. 1 spot for good last month. Kansas coach Bill Self has been very candid about Peterson, calling him the “best player” he has recruited since joining the program in 2003.

Kansas has had no shortage of stars during Self’s tenure, but Peterson’s addition comes at an inflection point for the program. Kansas has failed to make it out of the first weekend of the NCAA Tournament in the last three seasons. Houston just reached the national title game and has won back-to-back regular-season conference titles. Peterson can change a lot for Kansas. He’s an elite scorer and one of the best guard prospects of the modern era. If this clicks, Peterson is more than capable of bringing Kansas back to the biggest stage.


AJ Dybantsa, BYU

Final ranking: No. 2

There is no program in the country on a more rapid rise than BYU under second-year coach Kevin Young. The Cougars have become one of the biggest players in the NIL market. That is illustrated perfectly by Dybansta joining the program alongside former Baylor star sophomore Robert Wright lll, who landed a $3M NIL deal in Provo.

At 6-foot-9, 210 pounds, Dybansta is the prototype wing for the modern NBA. Dybansta can create his own shot in bunches while applying pressure around the rim. Dybansta should be considered the early frontrunner to hear his name first in the 2026 NBA Draft.


Cameron Boozer, Duke

Final ranking: No. 3

Duke has the luxury of replacing Flagg with another blue-chip prospect. Boozer, the son of former NBA legend Carlos Boozer, is coming to Duke alongside his brother, Cayden Boozer.

The Miami, Fla., native is one of the most accomplished high school basketball players from his recruiting class. Boozer is a terrific rebounder and willing passer. Boozer will be in the starting lineup on opening night for the Blue Devils this fall and should be the frontrunner to win ACC Freshman of the Year.


Darius Acuff Jr., Arkansas

Final ranking: No. 5

Calipari’s track record of developing elite guards dates back to his time at Memphis. That success translated to his next stop at Kentucky and should carry over to Arkansas, too. Arkansas star Boogie Fland should become the latest guard to get drafted.

With Fland testing the NBA Draft waters, Acuff should be in line to start at point guard this season for the Razorbacks. The IMG Academy product is the top-ranked point guard in his recruiting class. As 247Sports Director of Scouting Adam Finkelstein notes in his scouting report, Acuff has a great feel for how to play the pick-and-roll game.


Final ranking: No. 6

Brown is the highest-ranked player to commit to Louisville in the modern recruiting era. The 6-foot-3 point guard is the second-ranked player at his position in the 2025 recruiting class, and his addition is a monumental win for second-year coach Pat Kelsey.

Brown, a McDonald’s All-American, should be in line to play a significant role for a Louisville team with national title aspirations. The Cardinals have been busy this offseason making key additions via the transfer portal, but no newcomer on the roster will have a chance to impact the ceiling of this team like Brown will.


Tounde Yessoufou, Baylor

Final ranking: No. 14

Yessoufou is one of my favorite players from this recruiting class. Baylor coach Scott Drew has done an incredible job of developing one-and-done talent in recent years, and Yessoufou has a chance to be next. Baylor star VJ Edgecombe is projected to be the highest-drafted player in program history this summer, and Yessoufou looks on his way to becoming a future first-round pick.

The 6-foot-6 forward is an incredible athlete. If Yessoufou gets to his spots more consistently at the college level, his ceiling will be sky-high. I’m not comparing him to Minnesota Timberwolves star Anthony Edwards, but there are some similarities in the way both players move with the ball in their hands.


Shelton Henderson, Miami

Final ranking: No. 25

New Miami coach Jai Lucas played a significant role in Henderson signing with Duke. When Lucas left for the vacant job at Miami, it didn’t take long for Henderson to follow. Henderson signed with Miami less than a week after he backed off his pledge to Duke.

With Henderson joining the Hurricanes, his chances of being more impactful during his freshman season went up drastically. Henderson would’ve likely had a role off the bench if he stayed committed to Duke. Henderson should start and play significant minutes for Miami this upcoming season. This is the perfect partnership.


Kiyan Anthony, Syracuse 

Final ranking: No. 32

It’s unlikely the younger Anthony will replicate the success his father had during one of the greatest one-and-done seasons in college basketball history. Still, the 6-foot-5 guard should have a chance to impact winning for a program that has fallen on tough times in recent years.

The Orange have missed the NCAA Tournament in four consecutive seasons. This could be a make-or-break year for coach Adrian Autry. Anthony is a skilled shotmaker capable of being a primary option on offense. His upcoming season at Syracuse will be one to monitor.





Link

Continue Reading

NIL

College football recruiting thoughts: Oregon’s setbacks, USC’s surge, Washington’s in-state push

One of the biggest names in the 2026 recruiting cycle is off the board after Jared Curtis announced his commitment to Georgia over Oregon on Monday. While the five-star quarterback’s decision certainly warranted all the attention it received — we’ll get into that soon — there are plenty of recruiting storylines popping up as we […]

Published

on


One of the biggest names in the 2026 recruiting cycle is off the board after Jared Curtis announced his commitment to Georgia over Oregon on Monday. While the five-star quarterback’s decision certainly warranted all the attention it received — we’ll get into that soon — there are plenty of recruiting storylines popping up as we approach the busy summer months.

What’s next for Oregon?

To contextualize how well it’s gone for Oregon on the recruiting trail over the past few years, consider this: One of the Ducks’ biggest setbacks under Dan Lanning occurred when five-star quarterback Dante Moore flipped to UCLA during the early signing period in December 2022.

That’s the same Moore who left the Bruins after one season and is expected to start for the Ducks this fall.

Oregon took Curtis’ recruitment down to the wire. Curtis, who plays for Nashville (Tenn.) Christian School, is the No. 1 quarterback and the No. 2 overall player in the 2026 class, according to the 247Sports Composite. He was committed to Georgia for seven months in 2024 before reopening his recruitment, which cleared the path for the Ducks to make a push that ultimately fell short.

Lanning has signed top-10 classes in each of the past three cycles, and his last two classes have finished in the top five. He’s raised the Ducks’ recruiting profile since he took over. (And yes, comments section, we know: NIL, NIL, NIL.)

But we’re not used to seeing Oregon take as many blows on the trail as they have over the past couple of months. The Ducks have been on the wrong end of some high-profile flips to West Coast rivals — five-star offensive lineman Kodi Greene to Washington and a pair of four-star prospects, quarterback Jonas Williams and defensive lineman Tomuhini Topui, to USC. They also lost recent battles for four-star defensive lineman Derek Colman-Brusa (Washington) and four-star wide receiver Kayden Dixon-Wyatt (Ohio State). Now, add Curtis to the mix.

When Moore flipped to UCLA in late 2022, Lanning countered with an impressive flurry to close the early signing period, showing the rest of the nation what to expect from him and the Ducks moving forward.

There shouldn’t be a ton of concern about Oregon’s recruiting over the long term. The Ducks’ average player rating for their seven commitments in the 2026 class sits at 92.80 (fourth nationally). It would surprise no one if they ended up with five-star quarterback Ryder Lyons. But it’ll be interesting to see how Lanning and his staff respond over the next few months.

USC continues to beef up its class

The Trojans hold the top spot in the national rankings and continued their impressive run by landing several blue-chip commitments last week. The highest-rated player of the group was four-star corner Elbert Hill, an Ohio native who is a top-50 prospect nationally. USC also landed Luc Weaver, a four-star wide receiver from Southern California.

But the most significant pledge might have come from four-star IMG (Fla.) Academy offensive lineman Keenyi Pepe, the younger brother of current USC defensive lineman Kobe Pepe. USC has struggled to attract elite offensive line talent for several years. It’s one of the glaring areas where the program has to improve to contend nationally.

The Trojans have a whopping 27 commitments in their 2026 class, which is 12 more than the next closest programs (Penn State and Syracuse). That’s a big reason why they’re sitting atop the team rankings, but their class also has star power, with eight top-100 prospects. And 15 of the 27 commitments come from the state of California, which will please USC fans after the recent in-state struggles under Lincoln Riley.

Ole Miss makes some noise

From a roster-building standpoint, the Rebels have become known more for their work in the transfer portal than the recruiting trail under Lane Kiffin. But Ole Miss received pledges from two top-150 prospects over the past week.

The Rebels flipped four-star linebacker Izayia Williams of Tavares (Fla.) High, the nation’s No. 51 prospect, from Florida. They also landed a commitment from four-star running back Damarius Yates, a Mississippi native who ranks No. 7 in the state and No. 125 nationally. They instantly became the two highest-rated players in Ole Miss’ class.

Yates is part of a particularly strong recruiting cycle in Mississippi, which is home to 15 blue-chip prospects this year. That’s the most since the 2019 cycle produced 17 blue-chippers. We’ll see if Ole Miss can take advantage.

Washington keeps top talent in state

Washington hired Jedd Fisch on Jan. 14, 2024. That was a less-than-ideal start date for a coach in the 2025 recruiting cycle. But Fisch made it work, and the Huskies finished with a top-25 recruiting class.

The ceiling for Washington’s 2026 class is potentially even higher. Flipping Greene, the No. 22 overall player in the class, from Oregon was a massive triumph.

Fisch built the trenches up well at Arizona, and it’s clear he’s emphasizing that area with the Huskies. In addition to flipping Greene, Washington beat out Oregon and several other brand-name programs for four-star in-state defensive lineman Colman-Brusa.

Fisch is also prioritizing keeping top in-state talent at home. Greene plays for Mater Dei in Santa Ana, Calif., so he’s listed as a California prospect, but he’s a Washington native and his older brother, Kayden, plays safety for the Huskies. Colman-Brusa is the top-rated player in Washington (No. 161 nationally), and his brother, Lowen, signed with Washington as part of the 2025 class.

This is Fisch’s second recruiting cycle with the Huskies, and it’s the second time he’s landed the No. 1 in-state prospect (Zaydrius Rainey-Sale in 2025 was the other).

Washington’s 2026 class currently ranks 18th nationally.

Vanderbilt makes a splash

It’s not too often Vanderbilt is involved with one of the best prospects in the country. Four-star corner Caden Harris, who plays for Haywood High School in Brownsville, Tenn., has proven to be an exception.

Harris, ranked No. 82 nationally, committed to the Commodores in late April over Notre Dame, Georgia and other Power 4 programs. Vanderbilt coach Clark Lea has not signed a top-150 prospect since he took over as head coach in December 2020.

That’s not a surprise. Vanderbilt is known more for its academics than its recruiting prowess. But Lea is coming off a breakthrough season with quarterback Diego Pavia and the program’s first bowl victory since the 2013 season.

That on-field momentum carried over with Harris’ recruitment. If he remains in the fold, he would be Vanderbilt’s highest-rated signee in modern recruiting history (dating back to 2002).

Around the country

Ohio State: Brian Hartline is keeping the Buckeyes stocked with high-end wide receiver talent. On Sunday, Dixon-Wyatt committed to Ohio State over Oregon and others. Dixon-Wyatt is the No. 107 overall player in the class and is a Mater Dei teammate of fellow Buckeyes receiver commit Chris Henry Jr., a five-star prospect. Ohio State has four blue-chip receivers in its 2026 class.

Notre Dame: The Fighting Irish, No. 2 in the team rankings, bolstered their class with two four-star pledges recently — running back Javian Osborne (No. 90 nationally) and linebacker Jakobe Clapper (No. 399). Notre Dame’s class includes 14 commitments and has an average player rating of 92.14, which, if it holds, would be the highest in Marcus Freeman’s time as head coach.

Georgia: A few days before Curtis’ commitment, the Bulldogs landed four-star in-state offensive lineman Graham Houston, who ranked No. 298 nationally. Georgia has eight commitments and ranks No. 17 nationally.

LSU: The Tigers went into Southern California and came away with a commitment from four-star corner and top-100 prospect Havon Finney, who plays for Sierra Canyon in Chatsworth. Finney is one of six top-100 prospects in LSU’s class, which ranks No. 6 nationally.

(Photo of Dan Lanning: Soobum Im / Getty Images)





Link

Continue Reading

NIL

Trajan Langdon expects college NIL deals to impact Detroit Pistons’ draft plans

Detroit — For the first time in nearly a decade, the offseason plans of the Detroit Pistons do not center around the NBA Draft. The Pistons made significant progress during the regular season, which resulted in them losing their first-round pick for the 2025 NBA Draft. The pick will be transferred to the Minnesota Timberwolves […]

Published

on


Detroit — For the first time in nearly a decade, the offseason plans of the Detroit Pistons do not center around the NBA Draft.

The Pistons made significant progress during the regular season, which resulted in them losing their first-round pick for the 2025 NBA Draft. The pick will be transferred to the Minnesota Timberwolves as part of a trade that brought Isaiah Stewart to Detroit in November 2020.

Unless there is a trade between now and the start of the draft on June 25, the Pistons’ only selection will be No. 37 in the second round. Having a top-10 pick on Day 2 of the draft normally gives a team a good chance to add a gem to its roster.

However, Trajan Langdon, Detroit’s president of basketball operations, illustrated how college NIL deals might influence the Pistons’ draft strategy and the significance of second-round picks.

“With all the money that’s being thrown around in NIL, less players are putting their names in,” Langdon said. “These NIL packages are starting to get up to three to four to five to six million dollars. These guys are not going to put their name in to be the 25th pick or even the 18th pick. They are going to go back to school in hopes of being a lottery pick next year.

“With that pool of players decreasing, it decreases the odds of the level of player we get at No. 37, just off pure mathematics.”

NIL deals enable lower-ranked draft prospects to remain in college for an additional year when it is financially beneficial. Most players can withdraw from the draft to pursue better contracts as student-athletes, instead of signing less favorable deals as potential second-round picks.

A week after their season ended at the hands of the New York Knicks in the first round of the playoffs, Langdon revealed that the Pistons do not have a specific plan for the draft. However, he mentioned that they would consider a trade to move up if a player is appealing during their pre-draft evaluations.

The Pistons will begin preparing for the draft with the NBA Combine, which will be in Chicago from May 11-18. In Langdon’s first draft in charge of the Pistons, Detroit selected Bobi Klintman with the No. 37 pick in the second round in 2024. Klintman’s selection came a day after the Pistons took Ron Holland II with their top overall selection at pick No. 5.

Coty.Davis@detroitnews.com

@cotydavis_24

Want to comment on this story? Become a subscriber today. Click here.



Link

Continue Reading

NIL

Freiwald Named A-10 Rookie of the Year; Malito, Fretz All-Conference

Story Links WASHINGTON, D.C. – Marla Freiwald was named as the Atlantic 10 Rookie of the Year as the conference announced its annual awards on Tuesday afternoon. Joining Freiwald in receiving A-10 accolades, Sierra Fretz and Hailey Malito were selected First Team All-Conference.   Freiwald is the third Hawk to be named […]

Published

on


WASHINGTON, D.C.Marla Freiwald was named as the Atlantic 10 Rookie of the Year as the conference announced its annual awards on Tuesday afternoon. Joining Freiwald in receiving A-10 accolades, Sierra Fretz and Hailey Malito were selected First Team All-Conference.
 
Freiwald is the third Hawk to be named the Atlantic 10’s top rookie, joining Monica Aguilar in 2009 and Sarah Yoos in 2013. It is the first time since 2023 that SJU has been represented on the First Team and Malito and Fretz mark the first time since 2021 that St. Joe’s has had multiple First Team honorees.
 
One of the top pitchers in any class in the A-10 this season, Freiwald is 8-3 with a 2.83 ERA, ranking seventh in the conference. She has allowed the fewest runs (38) and walks (11) of any qualified pitcher and is second in fewest earned runs (30). Her 1.04 BB/7IP leads the league and is eighth nationally while her five saves rank second in the Atlantic 10 and are 10th in NCAA Division I. Freiwald was also selected to the All-Rookie Team.
 
Malito has started all 51 games for the Hawks and is hitting .329 with three homers and 30 RBI. She is eighth in the A-10 in on-base percentage (.456) and ninth in OPS. Her 33 walks are sixth in the conference. The Frankfort, Ill. native has also been one of the top defensive players in the Atlantic 10 with a .990 fielding percentage, committing just four errors in 382 total chances, ranking second in the league with 366 putouts and being a part of 16 double plays.
 
Fretz was selected as First Team Utility for a year where she split time between third base and catcher and hit .290 with 10 homers and 31 RBI. The 10 long balls are fourth in the A-10 and her 31 driven in are 10th. She is just the seventh player in program history to connect for double digit homers in a season. Her .588 slugging percentage and 1.016 OPS are both fourth in the league. The senior from Green Lane, Pa. had an impressive stretch from March 29 through April 5 where all five of her hits went over the fence.
 
Saint Joseph’s opens play in the Atlantic 10 Championship on Wednesday, taking on fourth seeded George Washington at noon.
 



Link

Continue Reading

NIL

Angel Reese’s mom takes shot at Caitlin Clark, Iowa fans

Angel Reese‘s mom took a shot at Caitlin Clark and Iowa Hawkeyes fans ahead of an Indiana Fever preseason game. Reese’s mother, Angel Webb Reese, went to X/Twitter to attack Clark and Iowa fans for the possibility of having a sold-out crowd at Carver-Hawkeye Arena. This happened after Angel Reese and the Chicago Sky played […]

Published

on


Angel Reese‘s mom took a shot at Caitlin Clark and Iowa Hawkeyes fans ahead of an Indiana Fever preseason game. Reese’s mother, Angel Webb Reese, went to X/Twitter to attack Clark and Iowa fans for the possibility of having a sold-out crowd at Carver-Hawkeye Arena. This happened after Angel Reese and the Chicago Sky played in a WNBA preseason game at LSU that had very few fans.

“Aww that certain fan base looking in the stands celebrating “attendance” while others are looking up in the rafters celebrating championship banners. We ain’t the same,” Angel’s mom wrote. “Different year same haters. Have a great day.”

Webb Reese’s comments are from her daughter’s rivalry with Caitlin Clark, which became intense when the two battled in the 2023 NCAA national championship game. In that matchup, Angel Resse and LSU took down Clark and Iowa 102-85.

After playing another season of college basketball the following year, Reese and Clark entered the WNBA and had strong rookie seasons. But Clark was named Rookie of the Year after averaging 19.2 points, 5.7 rebounds and 8.4 assists per contest.

More on Angel Reese and Caitlin Clark

On Friday, Reese and the Chicago Sky took on the Brazilian national team at LSU. The Sky won 89-62, and Reese recorded 15 points and 10 rebounds.

On Sunday, Clark and the Fever took down the Brazilian national team 108-44. In that game, Clark recorded 16 points.

“I think it’s really good for our fans that might not have a chance to go see us play in the [WNBA],” Clark said of WNBA games played in college arenas. “…I think it gives them a great opportunity to come and cheer for us, and also see a team they’ve probably watched on TV quite a few times.

“I’ve told my teammates they’re going to be here cheering for me, yes, but they’re also going to be here cheering for you and our entire team. And I think that’s what’s so great about these fans is they really rally around the entire team, it’s not just myself.”





Link

Continue Reading

NIL

College Athletics Is Changing, Again. But Don’t Allow It To Ruin Your Experience

Doesn’t it feel like just yesterday we were watching a clip of Nick Saban taking a shot at Jimbo Fisher’s roster-building techniques at Texas A&M as NIL first made its way into college athletics?  The entire landscape of sports has changed, and some will argue it has only gotten worse along the way, ever since […]

Published

on


Doesn’t it feel like just yesterday we were watching a clip of Nick Saban taking a shot at Jimbo Fisher’s roster-building techniques at Texas A&M as NIL first made its way into college athletics? 

The entire landscape of sports has changed, and some will argue it has only gotten worse along the way, ever since that press conference inside the Aggies’ football facility in College Station, Texas. As we sit here, waiting for July to roll around, with the new era of athletics set to begin, it’s hard not to look back and think about how far we’ve come. 

The problem with looking back, though, is we see how many mistakes were made along the way. How bad leadership at the highest levels turned out to be, given that NIL was rolled out like a game of dodgeball with zero rules. 

Sure, there were some rules put in place, but it was undoubtedly a free-for-all as collectives were formed under the guise of helping athletes procure deals that would see them take part in the local automotive dealership commercial, or one of the many BBQ restaurants located in a college town. 

House V. NCAA Settlement Now Hinges On Roster Limits Being Phased In, Or Judge Will Deny Settlement

While it’s easy to look back while trying to look forward, it’s certainly not very hard to put the blame on the folks who decided to allow NIL to begin, without guardrails that would put us in the spot we are currently in. Don’t get me wrong, I’m all for these college athletes making the most money they can off their talents that are displayed on a field, or court, during a season. 

Legalizing What Was ‘Illegal’ Just Five Years Ago In College Sports

Clearly, college sports were just late to the party. It’s funny to think about all the fuss that was made over Johnny Manziel making loads of money signing autographs in a Miami hotel room, and the scrutiny that followed. If we’re honest, it’s even crazier to think that just five years ago, Jeremy Pruitt was fired from his job for being involved in payments to athletes, most notably a fast-food bag full of cash given to a parent’s mom. 

Seriously, that’s where we were just five years ago. Trust me, I remember digging up the details of everything that was going on within that football program, only to now think how crazy it is that somebody was fired over paying players. 

Obviously, there were other things that led to Pruitt being fired, which included a hotel scheme that was centered around making sure players weren’t paying for their trips on official and unofficial visits. 

Jeremy Pruitt Sues NCAA, Claiming $100 Million In Lost Wages And That Tennessee Conspired To Have Him Fired

Sure, there’s more to that story, which includes the then athletic director ‘resigning’, but still being paid more than $30,000 a month for a situation that some folks around the program at the time assumed he knew was going on. But that’s certainly in the past. While players on campuses across the country used to drive around in their Dodge Chargers or Challengers, we’re now seeing them drive a Lamborghini or Mercedes. 

Pretty crazy how much we can tell athletics has changed just by the car a player is driving, compared to just five years ago. But, we were always headed in this direction. A semi-professional model in college sports that looks more like an NFL roster as the days roll on. 

And while a lot of this might freak you out as a fan, we just have to learn to adapt. Sure, I’m a college sports fan, so I can include myself in this conversation. Hell, I wouldn’t be doing this if I wasn’t, because it sure beats covering politics on a daily basis, but that’s just my preferred choice. Yes, I do love politics as well, but that’s just not my cup of tea when it comes to this profession. 

The President Involved In College Sports? Schools Directly Paying Players?

It’s funny that I bring up politics, because right at this moment there is an athletic director, commissioner or lobbyist talking to a lawmaker about how to ‘fix’ the problems with NIL and college athletics. I’d say it’s a pretty wild coincidence that I’m in some way covering a President, while still focusing on collegiate sports. But that’s where we are right now in this landscape, as leaders look to Congress for help in this ever-changing world where NIL has been at the forefront of nearly every conversation that involves a school. 

I know it’s aggravating for people who think this is a runaway freight train. Trust me, I see the emails you write every day that fill my inbox. Oh, and some of you certainly have some good ideas on how to fix our current situation. 

Texas A&M Goes Full-Send Into NIL Without Fear Of NCAA After President Says There Are ‘No Rules,’ Texas Rolls Out New State Law

But, we are headed for more change, and it’s assuredly going to agitate fans even more, which is hard to believe. Schools are about to start cutting weekly or monthly checks to players on a roster. Exactly the thing that coaches have been caught doing, and subsequently fired for over the last few decades, is about to become an everyday occurrence. 

Negotiations for a pay raise, or a contract extension, are going to be held inside the very building where an assistant coach would’ve been given a show-cause penalty if they had slid the top players a few hundred dollars in a manila envelope just years ago. 

That’s insane!

Sure it is. But don’t let it ruin the sport, as a fan. Players have been paid by schools for decades now. It just used to come in a different way. As everything gets bigger, and players pick schools by how much one is willing to pay over the other, don’t lose sight of why you still love whichever sport that thrills you. 

Let me know what you think. Email me at TREY.WALLACE@OUTKICK.COM

And no, we won’t stop writing about how much schools are spending on a roster, given that’s what collegiate sports have become. We’ve got contracts, negotiations, buyouts, pay-raises, holdouts and just about everything else you see in the professional leagues. 

You’ve Come This Far. Don’t Allow This To Change Your Outlook On College Sports. 

While this might take away a bit of the ‘purity’ of college sports, you’re still going to be infuriated when your team loses. Christmas or Thanksgiving will be miserable if your favorite football team is not in the College Football Playoff. That message board you post on at least five times a day will be humming with some of the funniest or worst takes imaginable. 

The thrill of watching your favorite team run out of a tunnel or dugout will still be the same as it was ten years ago, though it might cost you a bit more to attend those games down the road. Don’t blame me, I’m just the reporter. 

The point is that while the phrases ‘House Settlement’ or ‘front-loaded deals’ will be discussed, along with ‘collective,’ – which is a horrible name, by the way, for a large group of fans and boosters who are renting players – don’t lose sight of why you’re still hanging around. 

Oh, and if you need a quick reality check on why you still love these crazy sports, go attend the College World Series in Omaha, or the Women’s College World Series in Oklahoma City. 

Some say this is the end of college sports. I say we’re just getting started. 

Let me know what you think. Email me at TREY.WALLACE@OUTKICK.COM





Link

Continue Reading

Most Viewed Posts

Trending