Bill Belichick Getting New Boss And He’s Coming From NASCAR

Bill Belichick will have a new boss in 2026 as Steve Newmark, currently with Roush Fenway Keselowski Racing, transitions to the role of athletic director at the University of North Carolina. Newmark has a background in sports management and was involved in the advisory committee that hired Belichick. He aims to enhance UNC Athletics’ reputation and support student-athletes while continuing initiatives started by outgoing athletic director Bubba Cunningham. Cunningham will shift to a senior advisor role after 12 years in the athletic director position, focusing on strategic direction.

By the Numbers

• Newmark has spent 15 years at Roush Fenway Keselowski Racing, becoming team president in 2010.
• Cunningham has served as UNC’s athletics director since 2011.

State of Play

• Newmark starts as executive associate athletics director on Aug. 15, 2025, before officially becoming athletic director in 2026.
• Cunningham’s move to a senior advisor role is set for next year, ensuring continuity during the transition.

What’s Next

As Newmark prepares for his new role, he will likely begin assessing current programs and strategizing enhancements in NIL opportunities, drawing from his experience in sponsorship management in NASCAR.

Bottom Line

Steve Newmark’s transition from NASCAR is poised to bring fresh strategic perspectives to UNC Athletics, emphasizing partnership-building and athlete support critical for navigating the evolving landscape of college sports.